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What is your return policy? | Money Back Guarantee
Complete Satisfaction - Money Back Guarantee    Return Policy       The Whiteflash mission is to deliver A Brilliant Diamond Buying Experience® to each and every customer.  To assure your complete satisfaction we proudly offer a “no questions asked” 30 Day Money Back Guarantee on all in-house Whiteflash certified diamonds, including diamonds from our A CUT ABOVE®, Expert Selection, and Premium Select categories. The 30 day guarantee also applies t... more
Amber: Nature’s Time Capsule
31 Jul 2006 12:00
Amber is fossilized tree sap which often serves as a tomb for various flora and fauna—many of which are extinct. Some of these perfectly preserved life forms are tens of millions years old. Until about a decade ago, it was believed that the oldest and largest deposits of this organic gem were found in a vast, vanished forest area covering what is now Finland, Scandinavia, Eastern Europe and Russia. It was also widely believed that amber was produced by ancient evergreens. But nowadays gemologists think am... more
Chairman of DeBeers issues warnings
Nicky Oppenheimer, chairman of the DeBeers Group, warned industry leaders to remain vigilant on the conflict diamond issue at the 32nd World Diamond Congress in Israel last week. "Any negativity directed at the industry is not good for us," he said.    Oppenheimer gave credit to the Kimberley Process, a regulatory system aimed at stamping out conflict diamonds, for achieving a high rate of success, but advised the industry not to be remiss regarding outlaw elements. "... more
Diamond Photos: Why Are There Dark Arrows?
The bottom-most facets on the diamond (the main pavilion facets) draw their light from the highest angles.  When a Hearts & Arrows diamond is photographed from directly overhead, these areas will go dark if the camera blocks, or obstructs, the light source.  This is known as obstruction.  The dark areas are, literally, a reflection of the viewer or camera lens in the crown of the diamond.       Will I see dark arrows in real life?    Not unless you wo... more
Diamonds: The Evolution of the Round Brilliant Diamond
25 Jul 2006 12:00
1650: Cardinal Mazarin designed the first cross-cut diamond, which was the beginning of the brilliant style of cutting. In the early 1700s the Portuguese diamond cutter Peruzzi refined the first 58 facet brilliant cut. This style slowly evolved throughout the 1800s, known first as the old-mine cut and later as the old-European cut. These cuts still followed the contours of the rough diamond in order to retain as much weight as possible. 1860: Henry Morse opens a diamond cutting firm in Boston. By 1880 he is recu... more
Debi Wexler - Whiteflash Founder and CEO
Deborah Wexler, CEO, started her first company, Microcomputer Power Inc (MCP), in 1982 with only $5000 in personal savings and built it to a $70 million Company with offices in Houston, St. Louis, Washington DC, and Seattle. In 1989 Ms. Wexler was named Entrepreneur of the Year by Arthur Young and Inc. Magazine, and MCP was named 148th fastest growing company in the U.S.A. In 1995 AmeriData/GE Information Technology Solutions (GE-ITS) acquired MCP and Deborah stayed on as an Executive Vice President responsible f... more
GIA 'EX' -Examples to Beware
25 Jul 2006 12:00
It’s important for buyers to know that aspects of the 2006 GIA diamond cut grading system are skewed to favor mass manufacturers over consumers.    GIA performed studies for 15 years then enlisted human diamond observations.  Problems arose when only 58% of the human results correlated to their prior research:  Those observations were made primarily by trade people and demonstrate a bias towards mass manufacture and mass sales.  GIA adapted their prior research to accommodate... more
Grading Lab Reports Are Not Created Equal
Diamonds are sent to different grading labs to serve a purpose.  Diamond cutters and sellers want to maximize their profits, so they choose their labs strategically.  In the mainstream that decision is not necessarily being made with the objective of providing buyers with the most accurate shopping information. Strictness, consistency and information vary between diamond grading labs.  The lab’s client was the manufacturer or seller and the reason they bought that lab’s report was to h... more
Liberia Calls For an End to Diamond Sanctions
25 Jul 2006 12:00
President Ellen Johnson-Sirleaf of Liberia says her country does not deserve continued United Nations-imposed diamond sanctions. The U.N. Security Council first imposed wide-ranging sanctions on Liberia in May of 2001, after reports that the West African country’s natural resources were fueling conflict in the region. On June 20, 2006 the United Nations lifted Liberia sanctions on timber, but diamond sanctions were extended. President Sirleaf maintains that her country is addressing all concerns related t... more
Lifetime Upgrade
Lifetime Trade Up Guarantee   The purchase of any Whiteflash in-house certified diamond automatically qualifies you for our 100% Lifetime Trade Up Guarantee.    We are so confident in the quality and value of the diamonds we buy for our stock that we offer this valuable benefit on all diamonds in our three in-house categories:  A CUT ABOVE® , Expert Selection, and Premium Select.   You may trade your qualifying Whiteflash diamond at any time for any other single diamond of... more
Martin Rapaport and Whiteflash Discuss Conflict Diamonds
23 Jul 2006 12:00
Martin Rapaport addressed an international audience on the plight of artisanal diamond miners in Africa.  Following his address, Whiteflash discussed the African situation with Rapaport for a camera team from the Discovery Channel.  The political obstacles to creating free, fair and competitive markets in these countries are historically considerable.  Beyond the protectionist work Kimberly Process, the USA Patriot Act and the Council for Responsible Jewelry Practices are doing,... more
Martin Rapaport on Conflict Diamonds
23 Jul 2006 12:00
Martin Rapaport addressed an international audience on June 5, 2006 at the JCK convention in Las Vegas.  His main points were economics, distribution and ethical issues in the diamond and jewelry trade.  Here is our summary of his comments: Conflict Diamonds A first order problem meets 4 criteria:  Intensity; it is a matter of life or death.  Scope; it influences many people.  Complexity; it is a developmental problem.  Impact; there is high level industry damage.  Th... more
The Whiteflash Guarantee
The Whiteflash Guarantee       By virtue of our state-of-the-art manufacturing systems and our meticulous inspection procedures, for which we have been awarded ISO 9001 certification for total quality management, you can be confident that your order will be delivered in impeccable condition.   With proper care and maintenance you can expect to get a lifetime of enjoyment from your Whiteflash diamonds and jewelry.    Complete Satisfaction Return Policy    To... more
One Year Buy Back Guarantee
One Year Buy Back Guarantee   To help reduce the stress of your diamond buying experience we offer a One Year Buy Back Guarantee on the purchase of any Whiteflash in-house certified diamond.  Diamonds from our A CUT ABOVE® , Expert Selection, and Premium Select categories are automatically covered by this benefit.   If you should need to sell your diamond after your 30 day return period, Whiteflash will buy qualifying diamonds back at 70% of the diamond’s purchase price.  T... more
What are Expert Selection diamonds?
The Whiteflash Expert Selection category contains certified diamonds of outstanding quality. As the name implies these diamonds are selected by our experts for superior light performance and beauty. In order to be considered for Expert Selection a round brilliant diamond must have been certified as AGS Ideal or by GIA as Triple Excellent, the highest grades for cut quality by the two foremost laboratories in the industry. In addition, Expert Selection Round diamonds must exhibit a distinct... more
What are Imagem, Brilliancescope and Isee?
These machines have been developed to measure a diamond’s light output. Imagem and Brilliancescope are among the most well-known. These devices provide interesting information that may be considered a useful part of the big picture, but they have met resistance from major laboratories and the science community. For this reason they take a backseat to natural reflector assessment.... more
What are Sarin, Ogi and Helium reports?
These are all devices used by respected gemological laboratories, vendors and appraisers to arrive at precise measurements for all diamond proportions. Some grading reports do not provide every angle and measure but a Sarin report does. At Whiteflash we feel your investment is worth having such a machine onsite so that we can provide this information for you. If a diamond has a GIA report prior to 2006 you can click on its Sarin report to get measurements not included on the GIA document. AGS documents hav... more
What are your policies for setting diamonds and related charges?
31 Jul 2006 12:00
If a customer buys the diamond and setting from Whiteflash no additional setting charges apply. If a customer buys a diamond from Whiteflash and sends in a setting purchased elsewhere there is a setting charge, providing the setting is of an acceptable standard. If adjustments need to be made to the setting to accommodate the diamond additional charges will apply. If a customer buys a ready-made setting from Whiteflash we ship the setting but will not set a diamond... more
What is more meaningful - HCA numbers or an Ideal-scope/ASET image?
No computer projection is as meaningful as actual assessment of the 'live' test subject, so the Ideal-scope image is more telling. If we think of a diamond as a container of visual potential, PROPORTIONS numbers merely describe the outside of the container, while PERFORMANCE assessment evaluates the actual contents of the container.... more
Which HCA score is better, 0.1 or 1.9?
Neither. They are equal indicators of predicted beauty. This is a common misconception, explained in small print on the HCA results page: “A score below 2 (Excellent) means you have eliminated known poor performers (more than 95% of all diamonds). Your own personal preference may be for a diamond with an HCA score of 1.5 more rather than one with a lower score of say 0.5.&rdquo... more
A CUT ABOVE®: About Hearts & Arrows
A CUT ABOVE®  : About Hearts & Arrows   A CUT ABOVE® Hearts and Arrows Super Ideal In the 1980s Japanese cutters were the first to produce diamonds cut so exactly that facet reflections overlapped, creating kaleidoscopic patterns when seen through reflecting viewers. The techniques spread to other cutting houses and evolved. Hearts & Arrows (H&A) diamo... more
Whiteflash Conflict Diamond Guarantee
All diamonds at Whiteflash are certified conflict-free, secured through legitimate sources not involved in funding conflict and in compliance with United Nations Resolutions, in accordance with the Kimberly Process and the USA Patriot Act. We hope you will take a moment to read the important information below.   History During the 1990s, and into this decade, rebel armies in parts of Africa exploited alluvial diamond fields to finance wars against legitimate governments. Unlike diamonds deep in the... more
Why are ASET, Ideal-scope and Hearts & Arrows images more meaningful?
ASET, ideal-scope and H&A images are proven natural methods of interpreting the performance potential of a diamond with static, natural views. Hardware issues, calibrations and software calculation errors inhibit mechanical interpretation of diamond beauty. Natural views with these simple and elegant tools have no such error.... more
WHY ARE HEARTS IMAGES POSTED FOR EVERY WHITEFLASH A CUT ABOVE® HEARTS AND ARROWS DIAMOND?
31 Jul 2006 12:00
Whiteflash ACA Hearts & Arrows Diamond Photos Whiteflash A CUT ABOVE® Hearts and Arrows diamonds are so special because of the extreme level of cutting expertise that is necessary to produce these elite stones.  In addition to having ideal proportions and finish, A CUT ABOVE® Hearts and Arrows diamonds also must have perfect 3-Dimensional symmetry (optical symmetry).  Optical symmetry is distinct from “meet point” symmetry graded on lab reports which are based... more
Why are some of your in-house diamonds missing their grading reports?
31 Jul 2006 12:00
When we receive a shipment of diamonds they are carefully evaluated by Whiteflash before being sent to the labs for grading. We post information when preliminary results come in. Sometimes we are waiting for the diamond to be inscribed and issuance of the original lab grading report.... more
Why do you use GIA and AGS labs for grading?
The Gemological Institute of America and the American Gemological Society were both founded by Robert Shipley in the 1930s. GIA’s Gem Trade Laboratory has been grading diamonds since 1939. These organizations are acknowledged as the most reputable diamond grading laboratories in the world. An official GIA or AGS document increases the value of a diamond. As of 2006 both of these labs are assigning cut grades for round brilliant diamonds. The AGS offers a grade for princess cuts as well.   The... more
Why don’t you use the Brilliancescope?
GemEx, manufacturer of the Brilliancescope, admits a built in error of +/-5%, making comparisons of diamonds impossible except on a broad scale. This device was developed for sales, not science, and has no endorsements from laboratories or scientific bodies. The GIA and AGS have tested and rejected this device.... more
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