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About Diamonds > Archives > 2006 > September
2006 Platinum Jewlery Sales Rise
25 Sep 2006 12:00
According to Platinum Guild International USA (PGI-USA) sales of platinum jewelry, especially in the bridal category, are expected to rise substantially in 2006. Consumer data and industry reports indicate this trend.  35% of PGI-USA’s participating jewelry retailers reported an average 14% increase in platinum jewelry sales in 2005.  Spot surveys of retailers and manufacturers show the rise continuing in 2006.  The Condé Nast Bridal Group's American Wedding Study shows that... more
Beware of phony Hearts and Arrows Diamonds
Many retail and e-tail stores claim to sell hearts and arrows diamonds. Some of them may well be, but many are not. Just because a diamond is cut to ideal proportions with an AGS0 does not mean that it will exhibit a crisp hearts and arrows pattern. In addition to being ideal, the diamond has to have super symmetry - where all the angles and facets have to be perfect.  A PERFECTLY CUT HEARTS AND ARROWS DIAMOND  Heart shape... more
Botswana Foreign Minister Praises Diamonds, Kimberly Process
    Lieutenant General Mompati S. Merafhe, Minister of Foreign Affairs for Botswana, addressed the United Nations General Assembly, describing the Kimberly Process as “one of the best examples of global cooperation.”     Botswana celebrates its 40th year of independence this year and enjoys the highest average economic growth rate in the world; averaging about 9% annually from 1966 to 1999.  Diamond mining is the foundation of this growth, which has been bolstered ... more
Bridal Guide: A guide to safe online shopping for diamonds
Excerpts from Bridal Guide July/Aug 06 edition "Dot Com Diamonds" - A guide to safe online shopping for diamonds.   Know the Seller. Do you research! "Most online sellers have an 'About Us' section," says John Pollard, director of consumer education for Whiteflash.com. "See how long they've been doing business and try to get a sense of their business model." Be sure the site offers contact information so that you can ask questions directly. Good Signs: The site's diamonds are... more
Bushmen Appeal to "Blood Diamond" Star DiCaprio
The San Bushmen of Botswana have written to ‘Blood Diamond’ movie star Leonardo DiCaprio, asking for his assistance in gaining rights to their ancestral land in the Kalahari Desert. Leonardo DiCaprio and Roy Sesana Roy Sesana of the Bushmen wrote:  "Please help us sir. We know you are a famous and respected man, and that if you speak up for us many people will listen. We just want to go home, and hunt and gather and live in peace like we have always done."  The letter to DiCaprio... more
Buying a Diamond Engagement Ring: A Step-By-Step Guide
Proposing is tough enough, but finding the perfect diamond engagement ring, set with the perfect diamond is even tougher. To eliminate the headache, here are step-by-step instructions from Whiteflash.com, an online diamond and jewelry boutique specializing in Hearts & Arrows diamonds and diamond engagement rings. Educate yourself. Start the diamond education process by learning about the four Cs. “Understand how diamonds are evaluated and categorized,” says Debi Wexler, founder of Whitefl... more
Canada Launches Program to Assist Retailers
  Canada is launching another marketing to help retailers promote sales of government certified diamonds from Canada.   'Rare in Nature' is an online service which will cover the Northwest Territories' diamond industry.  News, events, development and galleries of images are featured.  Retailers are provided with tips, display materials and background to assist them in selling Canadian diamonds.   The Northwest Territories partnered with Arslanian Cutting Works, Polar Diamond... more
Consumers Warned of Internet Diamond Pyramid Scheme
    The Australian Department of Consumer Protection issued warnings about a pyramid trading scheme involving diamonds being promoted on the internet.  The company, calling itself Canadian Diamond Traders (CDT) asks people to invest $100 and to recruit others to join.     The website shows how participants move to the top of the pyramid to acquire $3000 and a diamond.  The “10 steps of the trading program” involve terms like Miner, Cutter, Polisher and C... more
CRJP Releases Code of Practices
The Council for Responsible Jewelry Practices released a 16-page Code of Practices on Thursday, September 22, which outlines the ethical, social and environmental guidelines the CRJP will expect members to adhere to.   According to chief executive Michael Rae, implementation will include the use of independent third-party monitors to demonstrate that the practices of its members are responsible.  The CJRP expects its "Responsible Practices Framework" to be fully operational in e... more
DCLA Recognized by CIBJO as Registered Laboratory
  The World Jewelry Confederation (CIBJO) has recognized The Diamond Certification Laboratory of Australia (DCLA) as a CIBJO Registered Laboratory.  Established in 2001, the DCLA is the first grading laboratory in Australia to achieve this recognition.   CIBJO Registered Laboratories must abide by all CIBJO rules and must be independent of commercial or private enterprises or this recognition may be withdrawn by the CIBJO. ... more
DeBeers to Undergo Major Changes
London-based DeBeers is making radical changes in its approach to business, shifting its model from tightly centralized control to more site-based management.  Gareth Penny, managing director of DeBeers, says the company's entire business philosophy is changing.  "We are no longer trying to run one global system managed by a centrist organization. We are now looking at it from a country-by-country basis, for a system that will be appropriate to that particular country."  Penny... more
Diamonds set the Stage for Winter Weddings
12 Sep 2006 12:00
Whiteflash.com jewelry expert offers tips for planning diamond-themed nuptials Picture this…a historic mansion set in the snowy sparkle of a wintry landscape, 300 guests basking in the glow of candlelight and a bride whose glittering diamond is the stunning inspiration for the ceremony’s dramatic winter theme. With only 13 percent of weddings taking place during the winter, dazzle your guests with nuptials they’ll never forget. Your imagination’s the limit when planning a winter wedding... more
Diamonds.net article regarding Whiteflash & WCCCI
Online diamond retailer whiteflash.com along with the World Centers of Compassion for Children International (WCCCI) launched an initiative in Denver, Colorado, in which 100 percent of proceeds from conflict-free diamond pendant go to WCCCI. The $4,400 Dreams of Africa(TM) diamond pendant will only be available from whiteflash.com "Our Dreams of Africa are not for partial peace. They are for total peace," said Debi Wexler, CEO of whiteflash.com. Wexler along with WCCCI's founder Betty Williams are jo... more
Dowling Leaves DeBeers to join Meridian Gold
25 Sep 2006 12:00
DeBeers will lose their Executive Director of Mining and Exploration at the end of August as Edward Dowling join's Nevada-Based Meridian Gold's board of Directors and will be named designate to current CEO and President Brian Kennedy.  Dowling will move to Reno, Nevada from Johannesburg, South Africa, where he has resided for two years while working for De Beers. ... more
GIA Celebrates 75th Birthday In Style
25 Sep 2006 12:00
Jewelers, designers, scientists and tradespeople from around the globe gathered at the GIA World Headquarters and Robert Mouawad Campus in Carlsbad CA on Sunday, August 27 as GIA celebrated its 75th Anniversary. GIA Photo  Singer Chris Isaak entertained the crowd of over 1000.  Attendees were able to take in rare gems from the GIA's museum exhibition and the evening featured a fireworks display to the delight of assembled partygoers. Carlsbad has served as the organization's headquarter... more
GIA Launches LabDirect Global Grading Services
25 Sep 2006 12:00
The Gemological Institute of America has launched a new network of take-in windows to be managed by consolidators around the globe. GIA's 'LabDirect' network will form an international diamond shipment consolidation system for GIA GTL and its clients.  In addition to GIA offices in Geneva, Hong Kong and Antwerp the Rapaport Group, Malca-Amit LLC, the Dubai Multi Commodities Center and the Association of Japan Gem Trust will collaborate with Brink's Global Services to provide worldwide access to GIA'... more
GIA Museum Exhibit "Celebrating Excellence" Through Nov 2006
27 Sep 2006 12:00
An exhibit called “Celebrating Excellence in Gems and Jewelry” is on display at the GIA Museum in Carlsbad CA now through November, 2006. “Celebrating Excellence” showcases some of the world’s finest and most unique gems and jewelry.  Highlights include a Kokoshink tiara on loan from Cartier, a fancy-colored diamond floral brooch by Bulgari, on loan from the Royal Ontario Museum in Toronto, a ruby and diamond necklace owned by famed soprano Maria Callas on loan fro... more
GIA Releases Colored Diamonds Book
25 Sep 2006 12:00
Gems & Gemology in Review: Colored Diamonds will be released at the Gemological Institute of America’s 4th International Symposium in San Diego, August 27-29.  More than 100 entries spanning 70 years of articles, notes and photographs originally published in the GIA’s quarterly journal Gems & Gemology will be included.  The history, characteristics and color grading of all manner of colored diamonds will be discussed and the book includes new text and commentary from diamond industry... more
GIA Symposium 2006 - A Great Success
14 Sep 2006 12:00
Congratulations to the Gemological Institute of America for the tremendous planning and effort that went into making their 4th International Gemological Symposium a success. “Navigating the Challenges Ahead” was the theme of the conference, which took place August 27-29 at the Manchester Grand Hyatt Hotel on the San Diego CA waterfront.  Over 1000 attendees, prominent guests, a host of trade icons and representatives of the industry’s most notable business and scientific orga... more
GIA Symposium 2006 - Changing Tides in Distribution
14 Sep 2006 12:00
On Tuesday morning of the Symposium Nacy Brewer, president of Nancy B & Co moderated a symposium panel consisting of Catherine Coquillard from QVC, Grag Fant from eBay, Beryl Raff of JC Penney and Ofer Azrielant of Jewelry.com. Discussion centered around new philosophies and observations now that manufacturers, suppliers, retailers and e-tailers are all able to reach customers via the internet. Catherine Coquillard told the audience that QVC, which reaches approximately 140 million homes worldwide, i... more
GIA Symposium 2006 - Closing Remarks
14 Sep 2006 12:00
'Tradition & Transition' Maurice Tempelsman, chairman of Lazare Kaplan International, gave the following remarks at  Gemological Institute of America Symposium 2006: "Thank you Helene Fortunoff for those kind words of introduction, and thank you Ralph Destino, Donna Baker and the GIA Board for the honor of being the closing keynote speaker at this pre-eminent gathering of jewelers, dealers and manufacturers from across the United States and indeed from across the globe, this gathering of the... more
GIA Symposium 2006 - Consumer Confidence: It's All About Trust
14 Sep 2006 12:00
One of the most heavily attended sessions at GIA's Symposium was the panel discussion on ‘Consumer Confidence: It’s All About Trust.” GIA delayed selecting topics until the last minute to be sure the most current issues were in play. Appropriately, Cecilia Gardner, president, CEO and general counsel for the Jeweler’s Vigilance Committee (JVC) was the moderator. The other panelists were John Calnon of the World Gold Council, Jeffrey Fisher of the World Diamond Council, Esther Fortu... more
GIA Symposium 2006 - Diamonds: Mapping the Future
14 Sep 2006 12:00
Several speakers at the GIA Symposium provided insight on the future of marketing and manufacturing, branding and the realities of the diamond marketplace.  Eli Haas of ENH International moderated the session.  Elliot Tannenbaum of Leo Schachter spoke on marketing and manufacturing and Glenn Rothman of Hearts On Fire spoke about the positives of branding.  Martin Irving and Lawrence Ma discussed the future impact Canada and China will potentially have on the industry and Martin Rapaport comment... more
GIA Symposium 2006 - Fancy Color Diamonds and Cut
14 Sep 2006 12:00
On August 26, Sergey Sivovolenko and Yuri Shelementiev presented "Fancy-Color Diamonds:  Better Color Appearance by Optimizing Cut" at the Gemological Institute of America's Gemological Research Conference just prior to the GIA 2006 Symposium in San Diego CA. Yuri Shelementiev Shelementiev was the primary speaker.  The presentation was based on the premise that for every particular rough diamond piece there are restricted choices of possible shapes that can be used to obtain th... more
GIA Symposium 2006 - Madeline Albright
14 Sep 2006 12:00
Photo by Timothy Greenfield-Sanders Former US Secretary of State Madeline Albright’s opening address at GIA's 2006 Symposium in San Diego last Saturday was titled “Opportunities and Danger, the World in 2006.”  It covered a range of topics from American foreign policy to the issue of conflict diamonds. Stating that diamonds are not responsible for what happened in Sierra Leone, Albright was fast to remind diamond Symposium attendees that companies must take social responsibility in the... more
GIA Symposium 2006 - Poster Sessions
14 Sep 2006 12:00
The GIA Symposium featured “Poster Sessions,” held on the Hyatt’s lower level.  Colored stones, treatments, analysis, geology, education, marketing, jewelry design and other topics had representation.  Poster presenters were on hand at specified times to discuss their displays.  Several examples follow:  Jason Quick of AGS laboratories was the host in a space featuring detailed analysis of components of the AGS performance-based diamond cut grading system. Jaso... more
GIA Symposium 2006 Honored with Diamond Mosaic
28 Sep 2006 12:00
Jorge Brusa used 5,460 melee diamonds totaling 77.5 carats to construct a diamond mosaic commemorating the Gemological Institute of America’s fourth International Gemological Symposium.  The piece was presented to Helene Fortunoff, GIA’s Chairman of the Board, at a VIP lunch on Aug. 28, during the Symposium.  It will become a part of the GIA Museum’s permanent collection.  Photo Courtesy of GIA   52.5 carats of natural yellow and colorless diamond... more
GIA to offer Bachelor of Business Administration Degree
28 Sep 2006 12:00
  The Gemological Institute of America will begin offering a Bachelor of Business Administration (BBA) degree on October 9.    Prerequisites include an Associate’s degree or equivalent from an accredited learning institution.  The BBA will focus on the business of fine jewelry and includes classes in Marketing Management, Human Resources, and Global Business Management.   The BBA program will be offered on the Carlsbad campus and online beginning October 9.  For m... more
GIA West Coast Career Fair - October 27
30 Sep 2006 12:00
  The Gemological Institute of America will put on its West Coast Career Fair on Oct. 27 at the Carlsbad, CA headquarters from 8:30AM – 3:00 PM.   Tiffany & Co., Movado, Whitehall Jewelers, Zale Corp., the American Gem Society Laboratories and GIA will be among many industry employers onsite to conduct interviews with prospective students, current professionals and interested job-seekers at all levels.   The East Coast Fair took place in New York City on July 28.   ... more
Diamond Grading Hearts & Arrows Diamonds
Hearts & Arrows Formation and Grading In April 2004 Whiteflash.com presented our diamond grading system for Hearts & Arrows optical symmetry at the First International Diamond Cut Conference in Moscow, Russia. It was hoped that laboratories and peers would unite to maintain higher standards for manufacture of diamond sold as "Hearts & Arrows." Though laboratories do not offer a grade for Hearts & Arrows, Whiteflash does, and safeguards buyers of the Whiteflash ACA brand wit... more
GSI Offers Online Grading Report Viewing and Tracking
25 Sep 2006 12:00
Gemological Science International has launched a Web site called “The GEM Experience” that allows industry professionals to view final grading reports as soon as they are printed, and provides the ability to track the status of their diamonds. This accessibility is designed to reduce the communication time between the lab and its clients.  Security is addressed with proprietary registration numbers issued by the lab exclusively to the diamond’s owner.  The tracking system is ba... more
How Hearts & Arrows Diamonds are formed
Hearts & Arrows Formation and Grading   In April 2004 Whiteflash.com presented his grading system for Hearts & Arrows optical symmetry at the First International Diamond Cut Conference in Moscow, Russia. It was hoped that laboratories and peers would unite to maintain higher standards for manufacture of diamond sold as "Hearts & Arrows." Though laboratories do not offer a grade for Hearts & Arrows, Whiteflash does, and safeguards buyers of the Whiteflash ACA bra... more
IGI Recognized by CIBJO as Registered Laboratory
27 Sep 2006 12:00
  The World Jewelry Confederation (CIBJO) has recognized the International Gemological Institute (IGI) as a CIBJO Registered Laboratory.  Established in 1975, the IGI has offices in New York City, Los Angeles, Toronto, Antwerp, Bangkok, Mumbai, Tokyo, Dubai and Hong Kong.   CIBJO Registered Laboratories must abide by all CIBJO rules and must be independent of commercial or private enterprises or this recognition may be withdrawn by the CIBJO. ... more
Illegal Diamond Sting in South Africa nets 10 Arrests
21 Sep 2006 12:00
Nine men and one woman have been arrested by Johannesburg, South Africa police following a three-year investigation into illegal diamond trading. Undercover investigators gathered information on the suspects, some of whom are "well known" in the diamond industry, according to Captain Cherelle Ehlers of the Johannesburg Police Force. Police took the diamond dealers, diamonds, cash and evidence of illegal transactions into custody in the cities of Kimberly, Cape Town and Port Nolloth.  They... more
India Works to establish Diamond Partnerships
25 Sep 2006 12:00
The Indian Department of Commerce has set off a series of initiatives with major diamond producing countries in recent months, focusing on Russia in particular.  According to published reports, members of the Indian Ministry have initiated discussions with officials in Azerbaijan, Canada, Ghana, Namibia, Russia, South Africa, Uzbekistan and Venezuela and intend to hold talks with envoys of Australia, Congo, and Angola. The Department's actions are in-line with planned strategies to make India the glo... more
Introduction to Hearts & Arrows Diamonds
13 Sep 2006 12:00
According to GIA study of over 60,000 diamonds less than 3% could satisfy ideal proportions. Only one per million diamonds can be called a true Hearts and Arrows diamond. Hearts & Arrows is the term used for superideal cut diamonds that exhibit a complete and precise Hearts & Arrows pattern. Hearts & Arrows diamonds have three distinguishing factors – perfection in polish, symmetry, and proportion. This effect is attained when all the facets are precisely aligned and the diamonds are cut and ... more
JCOC Reports Consumer Jewelry Sizing Problems
30 Sep 2006 12:00
  The Jewelry Consumer Opinion Council (JCOC) has released a new study indicating that 18% of consumers have problems finding the correct fit for jewelry.  The report cites problems with available jewelry being either too big or too small.   24% reported ring sizing problems and 19% reported problems with bracelets.  An overwhelming majority of respondents disliked adjustable and sizable rings, but over half of all respondents voiced approval for sizable bracelets and necklaces. ... more
JIC Names 2006 Trade Press Editor of the Year
25 Sep 2006 12:00
Paul Holewa, managing editor of Instore magazine, has been named the 2006 Trade Press Editor of the Year by the Jewelry Information Center. The award was presented at JIC's third annual luncheon at Le Madeleine, Manhattan, on Aug. 1.  Dan Kisch, the magazine’s publisher, accepted the award in Holewa’s absence. JIC began giving the award in 2004 to acknowledge support received from industry press. Previous recipients are Hedda Schupak, editor-in-chief of JCK and Peggy Jo Donohue, former... more
Lazare Kaplan Rides Shotgun with NASCAR
30 Sep 2006 12:00
  Lazare Kaplan will appear on the hood and trunk of the 49 car in the Nextel-NASCAR racing series and in an online contest intended to drive potential customers to the LK website, http://www.lazarediamonds.com/.  Lazare Kaplan International has entered into this promotional partnership with NASCAR in an effort to target racing enthusiasts as future clients. ... more
Warranty
26 Sep 2006 12:00
Every piece of jewelry we produce meets our strict standards for quality control.  Though warranted, the normal examination period is an ideal time for you to become assured of the quality of the workmanship. If you need to return an item after your purchase is complete it will be fully inspected.  If it is found to be defective due to manufacturing we will cover the charges.  However, if work is required due to wear and tear or after the item has been worked on by an outside jeweler (ot... more
Mira Sorvino wears Whiteflash jewelry at Fashion Week
Mira Sorvino Actress Mira Sorvino, famous for her starring roles in “Human Trafficking,” “Mimic” and “Romy and Michelle’s High School Wedding,” hosted an exclusive Fashion Week party for fashion designer Jason Wu, which was co-hosted with Harper’s Bazaar magazine and Brizo. Mira, along with celebrities like Nicky Hilton and JC Chasez of N’Sync, gathered for a pre-party of 300 fashionistas and VIPs at Ramscale Studios in New York City to fete Jason Wu&rsquo... more
Neil Beaty earns ICGA Distinction from AGS
20 Sep 2006 12:00
Denver, CO, based appraiser Neil Beaty has become the 13th person to earn the ICGA title. Neil Beaty ICGA, or “Independent Certified Gemologist Appraiser” is the highest accreditation an appraiser can earn from the American Gem Society.  The distinction is paramount.  Prerequisites include the GIA Graduate Gemologist diploma as well as every other title issued by AGS; RJ, CG and CGA. Earning the accolade is demanding and time-consuming.  It involves years of... more
Penchant for Pendants... DIAMOND Pendants
12 Sep 2006 12:00
From classic solitaires to diamond encrusted military “dog” tags/diamonds_info. diamond pendants are accessories in demand New and ever-so timeless diamond pendant designs are making a dramatic style statement. From military “dog” tags bejeweled with emeralds and pink gemstones to medallions cast in a combination of precious metals and Hearts & Arrows diamonds, pendants are the must-have accessory this season. While the popularity of diamond pendants has come and gone, designers pred... more
PGI Hosts Emmy Red Carpet Jewelry Preview
25 Sep 2006 12:00
Platinum Guild International-USA will host its Red Carpet Jewelry Preview August 24-26, coinciding with the Primetime Emmy Awards. PGI-USA’s Jewelry Preview will provide platinum jewelry from more than 30 designers in one location.  As stylists begin coordinating wardrobes for Emmy Awards Red Carpet the PGI event is a convenient way to select platinum diamond jewelry to enhance celebrities’ appearances. Jewelry being featured includes necklaces, earrings, brooches, bracelets, rings, watche... more
Rapaport Conference to Occur at JCK NYC
27 Sep 2006 12:00
The Rapaport International Diamond Conference (IDC) will take place on Monday, February 5 2007, in coordination with the JCK Invitational, scheduled for Feb 4-6 at the Hilton Hotel in New York City.  Rapaport Conference topics will include “Blood Diamonds,” “The impact of the Internet on Profits” and “Branding – Defining the Opportunity.” All profits from the IDC will be donated to the Jeweler’s For Children charity. The JCK Invitational is a winter j... more
Settings: Do Diamonds Fall Out?
26 Sep 2006 12:00
Yes and no.  One person might wear a ring for 100 years with no incidents but someone else could have a completely different experience with the same ring.  Solid rings and settings with large diamonds are less vulnerable than thin shafts and prongs or delicate craftsmanship with melee and pave.  What are the causes? When it does happen, there are 3 primary reasons that diamonds, particularly small diamonds, may fall out. 1.  The diamond wasn’t set properly. Among top manufacturer... more
Show Mom she's the best this Mother's Day
12 Sep 2006 12:00
Mother’s Day is the perfect time to show appreciation for your maternal loved ones. Moms, grandmas, moms-to-be and those who have “been like moms” deserve the very best. Flowers are lovely, candy is sweet – but diamonds last forever! Because all moms are different, be sure to select diamond jewelry that fits her lifestyle, tastes and needs. Is she classic or trendy? Elegant or on-the-go? “You don’t have to worry if she’s going to like your gift when you give your mom dia... more
Star Magazine: Hot Pendant
Talk about military chic!  Whiteflash.com's diamond dog tags are loaded with bling, featuring dazzling diamonds set on 18k-white gold. Blingy babes Missy Elliot and Ciara each own the pendant/diamonds_info.... more
The Blueprints of Custom Designed Jewelry on the Internet.
08 Sep 2006 12:00
As the Creative Art Director of Southern Bride, I wanted something unique and Whiteflash was AMAZING to work with! The craftsmanship on each ring ranks them as one of the top custom jewelers! Check out their one of a kind pieces. - Jeffrey Lundy of Southern Bride Magazine One of the most important decisions a couple makes about their relationship together is the ring. Women dream about it and men stress over it. When you are choosing the symbol of your love, couples want it to be perfect. She's spent nights loo... more
The Story of Colored Gemstones (AKA Birthstones)
12 Sep 2006 12:00
Worn for spiritual and obvious aesthetic qualities, birthstones remain the popular must-have accessory moving into Spring Magical powers. Healing properties. Status symbols. Dating back to biblical times, gemstones have long been valued for spiritual and aesthetic qualities alike. Judo-Christian tradition resulted in the release of the modern birthstone list by the American National Association of Jewelers in 1912.  To this day, gemstones remain a popular, must-have accessory. From aquamarine, which repre... more
Visible Perfection - Hearts & Arrows Diamonds
Whiteflash A CUT ABOVE® Hearts & Arrows diamonds are cut so precisely that their facet reflections overlap at a microscopic level, creating a kaleidoscopic pattern of hearts seen in the pavilion and arrows seen in the crown of the diamond.  A reflective viewer provides concrete evidence of total optical symmetry, and superb cut. The pictures below display the actual representation of the top and bottom view of an Whiteflash A CUT ABOVE® He... more
A CUT ABOVE® Princess Super Ideal Diamonds
17 Sep 2006 12:00
A CUT ABOVE® Princess Super Ideal Diamond     Joining the extraordinary A CUT ABOVE® Round Hearts and Arrows in the Whiteflash “Royal Family” is the A CUT ABOVE® Princess. It is the absolute “Best of the Best” in terms of cut quality and light performance, delivering unparalleled fire, brilliance and scintillation in a princess cut diamond.   To achieve the distinction of A CUT ABOVE® Princess, a diamond must first be certified by the American Ge... more
Whiteflash at the Emmys
Whiteflash.com, a premier online diamond e-tailer, made its own “star-studded” debut at this year’s “Red Carpet Platinum Jewelry Preview Suite” for the 58th Annual Emmy Awards. Sponsored by Platinum Guild International (PGI), the suite attracted top celebrities, such as Debra Messing, Jane Kaczmarek, Judy Reyes (Scrubs) and Angela Kinsey (The Office), as well as stylists and agents who viewed jewelry from Whiteflash and other platinum jewelry brands for red carpet appearances. Madi... more
Whiteflash Conflict-Free Guarantee
25 Sep 2006 12:00
Whiteflash Conflict-Free Guarantee All diamonds at Whiteflash are certified conflict-free, secured through legitimate sources not involved in funding conflict and in compliance with United Nations Resolutions, in accordance with the Kimberly Process and the USA Patriot Act. There is more you should know We are deeply concerned with exploitation in areas where natural resources are rich and people are poor. This is a first-order problem in the world we all share. At Whiteflash we are proactive; taking initiativ... more
Whiteflash Diamond Rating
19 Sep 2006 12:00
Whiteflash Ratings indicate quality/value based on available measurements, polish & symmetry grades and performance data balanced with the price of the diamond. Our team has over a combined century of diamond cutting, lab grading, appraisal and professional education experience. All in-house diamonds have been analyzed firsthand. Outside diamonds available to us are rated based on available information (we cannot guarantee details of outside diamonds).... more
Whiteflash Dreams Of Africa®
The African continent is earth's most vivid mosaic of cultural and natural beauty.  But for all her richness and life, this beautiful portrait is stained where unrest brings hunger and suffering to her children.  The diamond industry works to ensure legitimate, conflict-free sourcing.  In many countries diamonds fund infrastructure and education.  Yet despite our best efforts, hot spots of conflict and illicit trade remain.  As industry entrepreneurs we can decide to do something, or do not... more
Whiteflash Dreams Of Africa® in the Emmy Suite
Debi Wexler and Geena Davis   Whiteflash CEO Debi Wexler was on hand to discuss diamonds that go "beyond conflict-free" with Hollywood's elite in the "Iced Out" Emmy Suite prior to the 58th annual Emmy Awards.   Jamie Presley wearing Dreams of Africa®   Geena Davis, Larry King, Debra Messing and Corey Feldman were among celebrities interested in the Whiteflash promotion, which centers on the sale of certified conflict-free diamonds while donating prof... more
Whiteflash Dreams Of Africa® to Honor New Charity Partner
On Friday, September 15, twelve Nobel Peace Prize winners gathered in Denver, Colorado to voice their desire for the building of education and peace in impoverished and war-torn areas of the world.  This was the largest-ever gathering of Nobel Laureates on US soil. Luminaries such as the Dalai Lama and Archbishop Desmond Tutu attended to speak out against global conflicts and increased military spending at the expense of human health and welfare, especially children’s rights.   Debi Wexler,... more
Whiteflash Terms and Conditions
20 Sep 2006 12:00
Welcome to the Whiteflash.com website. Whiteflash.com provides its services to you subject to the following terms, conditions, and provisions ("Terms and Conditions"). By accessing, viewing, or using this site, you indicate that you understand and intend these Terms and Conditions to be the legal equivalent of a signed, written contract, and you accept and agree to be bound by these Terms and Conditions. Whiteflash.com reserves the right to change these Terms and Conditions at any time for any reason, and... more
Whiteflash throws PRE-VMA BASH with Missy Elliott and Ciara
To celebrate their multiple award nominations for the 2006 MTV VMA Awards this year, Missy Elliott and Ciara partnered with Whiteflash.com, a premier online diamond e-tailer, to host a pre-VMA party on August 29, 2006. Stylish New York tastemakers and celebrities like Missy Elliott, Ciara, Chamillionaire, Topher Grace, Miss USA, Miss Teen USA, Charlotte Ronson and DJ AM partied the night away to the tunes of DJ Sky Nellor at the luxuriously styled Cipriani’s 23rd Street for this exclusive star-studded event.... more
Whiteflash.com named “Winner Of Distinction”
12 Sep 2006 12:00
Whiteflash.com, an online diamond and jewelry boutique headquartered in Houston, was recently named a 2006 “Winner of Distinction” by the Houston Better Business Bureau Education Foundation. The ceremony, held at the InterContinental Hotel, downtown Houston, recognized businesses and non-profits in the Greater Houston area for their achievements and commitment to overall excellence and quality in the workplace.  “We’re in good company,” says Founder and CEO Debi Wexler about the... more
Whiteflash.com on Buying Diamonds Online
16 Sep 2006 12:00
The age of Internet shopping has caused demand for ways to guarantee a diamond’s beauty before the buyer ever sees it live.  This is why internet shoppers often know all about cut proportions, superideal diamonds like Whiteflash ACA, cut grading by GIA and AGS and light performance evaluation while non-internet shoppers know non of these things.   An important difference between buying diamonds live and buying diamonds online is with Whiteflash, where you see a high pedigree from a maj... more