Determine Your Budget: A trick that some unscrupulous jewelers try when a customer is shopping for an engagement ring is to make him think the the amount he spends is somehow related to how much he loves his mate. You've seen the commercials pushing the idea that your diamond engagement ring should set you back "2 months salary". Forget about that. Do some comparison shopping at both your local jeweler as well as online. Determine your own budget based on your personal situatio... more

Originating from 1477, the diamond engagement ring is the ultimate token of love and affection but the circle shape of an engagement ring is elemental and has been worn as adornment as far back as history is recorded.  Now that people are buying diamond engagement rings online, the process of buying, choosing and even designing your engagement ring has never been easier.   The Buying Process: Analyze her tastes in jewelry and you're on your way to buying an engagement ring she'll love almost a... more

Choosing Your Diamond can be a difficult and personal decision. The most important aspect of choosing a diamond is settling upon a Cut and Shape that you will love and finding the quality and confirmation that you feel comfortable with. Choosing a diamond is as important as learning how to buy a diamond. Recognizing the 4 C's when choosing a diamond is essential in finding the perfect diamond to give a lifetime of beauty. It's all about the Diamond's Cut:  The only one of the 4Cs that is within man's c... more

Pave Engagement rings (pronounced /diamonds_info. pah-vay) are named after pavement of all things. The reason is, pave diamonds are set so close together they appear to look like 'shiny' and 'sparkly' cobblestone pavement. One of the great things about selecting a pave diamond engagement setting is they typically maximize a ring's beauty, but not the cost - pave diamonds are so tiny they’re quite economical, but like larger diamonds the cut of pave varies, so be certain you’re getting high quali... more

    Be Prepared:  A search on Google returns over 32 million pages of clever proposal ideas from fortune cookies to skywriting.  This article is designed to strengthen your preparations.  Like any good boy scout, at Whiteflash.com we suggest that you BE PREPARED; the moment will be remembered for a lifetime. The Prime Directive:  However you do it, quiet or loud, simple or complex, we believe the proposal should be something that relates to both of you. What brought you to... more

The culet is a tiny flat facet that may be put on the bottom of the pavilion of a diamond, parallel to the table facet at the top of the crown.    Most modern round diamonds have either no culet (also described as pointed or closed), or a very small, or small culet.  Large or extremely large culets were common in diamonds cut in the early part of this century, such as the Old European or Old Mine Cut. However, such large culets are rarely seen today. For many years all diamonds had the c... more