|
Internet offers opportunities to customize a customary piece of jewelry
For all of the ways couples today change up custom wedding ring, one tradition that remains popular is the diamond engagement ring. But thanks to the Internet, couples can inject a bit of individuality into the tradition by custom-designing their own engagement rings online.
"Everybody's motivation with the engagement ring is to make something special," says John Pollard, director of education at online custom jeweler Whiteflash.com. "Customization is a way to send an additional symbolic message that [says] not only is this diamond special, but I put my heart and soul into creating this setting for you as well."
Custom settings tend to be more expensive than stock settings because they require extra work. But online jewelers often undersell larger retailers on diamonds because they don't have a bricks-and-mortar presence to support, says Sucharita Mulpuru, senior analy
Internet offers opportunities to customize a customary piece of jewelry
For all of the ways couples today change up custom wedding ring, one tradition that remains popular is the diamond engagement ring. But thanks to the Internet, couples can inject a bit of individuality into the tradition by custom-designing their own engagement rings online.
"Everybody's motivation with the engagement ring is to make something special," says John Pollard, director of education at online custom je
read more
|