The term “bling” is everywhere these days, but it’s nothing more than a new way to refer to the sparkle that comes from high-quality, well-cut diamonds. It may seem like an easy task to determine whether a stone has been cut well because it will sparkle, right? Well, yes and no. “Bling” can be manufactured, turning a not-so-great diamond into something designed to fool you into thinking it’s a winner.       When purchasing stones—eithe... more

Awear, Whiteflash's diamond charm necklace 'Dreams of Africa®' in Seventeen Magazine - Dress-Up Freebies! Be the hottest girl at the party! Visit www.seventeen.com in December to win a whole new look. Starting on December 1, log on to www.seventeen.com /freebies daily and type in the Freebie Phrase of the day to be eligible to win that day's prize. But hurry--- each Freebie will be live for just 24 hours, beginning at 12 a.m. EST. Winners will be posted on line the next weekday by 10 a.m.  EST. ... more

The great thing about diamond earrings is that unlike many gifts, she can use them every day. Diamond earrings can be dressed up for work or special occasions and dressed down with jeans on the weekend.       Everyone sweats over purchasing holiday gifts for loved ones, but how many holiday gifts do you really remember? If you’re like most people, the answer is “not many.” But when diamond jewelry is involved, you can bet the woman in your life will remember what you gave... more

      Many people think that diamond solitaires are only for one moment in their lives: engagement. But the truth is that the woman in your life may appreciate a ring more now than she did back then. Between work, kids, and other commitments, your relationship may have taken a backseat lately. But there’s nothing like an exquisite diamond solitaire from WhiteFlash.com to rekindle that spark and put your love front and center.   This holiday is a great time to show her... more

  What else is as stunning as the shimmer and sparkle of hearts and arrows super ideal cut diamonds? No matter what your attire, from jeans to formal evening wear, a diamond tennis bracelet completes your ensemble. Nothing says elegance and style like a  circle of  diamonds. Nothing quite adds to a look quite as much as a diamond tennis bracelet.   Diamond tennis bracelets come in a variety of settings: marquise, emerald-cut, pear-shaped, round or square. When purchasing a diamond t... more

Diamonds are a big part of a wedding; the engagement ring, wedding ring, and perhaps even the groom’s ring are traditional places for them to make an appearance. But today, diamonds are also cropping up as a classic, elegant gift for everyone in the wedding party.   Think about the many gifts that are exchanged in the days leading up to the wedding and on the big day itself: the bride and groom give each other tokens, the parents of the couple bestow gifts, attendants are thanked with gift... more

Your special wedding  day is quickly approaching and it is important to thank each member of your bridal party appropriately. Why not  individualize your gifts to show that you put thought and effort into picking out something that your friends  would enjoy and use.  After all, each friend/family member is unique and should be thanked in an original way, while also expressing your relationship with that person. You may be asking yourself- “What kind of gift should I buy my groomsmen?&rdq... more

      Linsay Lohan Style  Linsay Lohan's favorite birthday gift was a very expensive one - diamond bangles from Whiteflash: Lindsay Lohan celebrated her 20th birthday in style, and her favorite gifts were stunning diamond and sapphire bangle bracelets created by Whiteflash.com. Life & Style hosted a "roaring 20s" celebration with a 1920s-inspired theme and presented the celeb with the diamond bangles. "I love them!" said Lindsay of her two new Multic... more

The old adage about spending three months’ salary on your girlfriend’s engagement ring may or may not be feasible in the current economy. It doesn’t matter whether your budget is lean or large. Everyone wants to get a great value for the money. At Whiteflash.com, you find  premium diamond jewelry at an excellent value, while allowing you to pop the big question on any budget.             Finding the perfect diamond engag... more

quot;Mini Dreams of Africa" Pendant   100 percent of the profits from this elegant, lacy, and conflict-free diamond pendant collection will be donated to the World Centers of Compassion for Children International. $1,275, Whiteflash.com.           Check this diamond pendant and many other beautiful pieces on Lucky Online!       So, What Else Can I Do to Help? 1.Tell your friends about the 5 C's of diamond buying: CARAT * COLOR * CLARITY *... more