Gold may glitter and Diamonds may be a girl’s best friend, but there’s more to jewelry than meets the eye – especially when it comes to the environment and human rights.   Body + Soul,  presents  Dreams of Africa®, an initiative of Whiteflash.com to provide an outlet to create awareness of conflict diamonds. Body + Soul unearthed the truth about metals and gems, and found sustainable alternatives that really sparkle, including Whiteflash’s Dreams of Afri... more

Actress Elizabeth Banks accessorized with Whiteflash.com’s gorgeous Tanzanite Diamond Cocktail Ring and Diamond Earrings at the premiere of  Definitely, Maybe at the Ziegfeld Theater in New York City. Elizabeth's eye-popping ring features a one of a kind 5.5 carat cushion Tanzanite modified brilliant gemstone with 2.4 carats of Whiteflash A Cut Above diamond melee in a platinum Champaigne pave setting. Her captivating Whiteflash earrings feature two rows of diamonds in a braided bezel setting. B... more

WeddingChannel.com was interviewed on trend of proposal planners and found a groom to be who was willing to air on Inside Edition. Whiteflash was chosen to provide  the Wedding Channel to make a special proposal even more exciting. With a  Whiteflash comfort fit X-prong setting  and a one carat Princess Whiteflash A Cut Above diamond,  we were able to present  a lovely 'engagement ring' to Gabby and Bijou. Warm hearts didn't mind the cold weather during Inside Edition's arrangement of Bijou... more

Men confess their love for their ladies! Watch a marriage proposal on a bus and another right on stage. Tears rain down as the brides-to-be are handed stunning engagement rings from Whiteflash. Later, Matt Bean of Men's Health gives tips on how to pull off the perfect proposal without breaking the bank. Learn how to purchase a diamond and the latest trends in stones. Plus, expert advice on what makes a successful marriage. About the Ring The growing popularity of vintage rings is proof that great styles are ... more