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About Diamonds > Archives > 2009
What is ASET?
        What you see in the ASET.     The Angular Spectrum Evaluation Tool (or ASET) is used in the new AGS grading system for light performance assessment. Light performance assessment is 1 of 3 sub-grades in the overall cut grade category. Before making summary judgments it is important to note the weighting of the ASET and the single view it offers: Using the desktop or handheld model you see just one static view of a diamond. AGS will be allowi... more
About the Holloway Cut Advisor
  Overview   The HCA is a computer algorithm that predicts light performance of a diamond based on several measurements.  It is a useful tool for rejection, but should not be thought of as absolute.  The best use of HCA is to enter measurements and see if it identifies that diamond as an excellent or very good performer.   The actual number is meaningless.  For a minute let’s pretend that Sarin measurements are completely accurate.  Even so, HCA does not take... more
How To Tell If Your diamond engagement ring or diamond jewelry Is A Non-Conflict Diamond
You are looking for a diamond with a good cause. You're a diamond lover. You've got countless pieces of jewelry studded with diamonds. You are looking to find an engagement ring with the right cause. You are one of those people who just can't resist the glitter and brilliance that goes with a diamond. Then you learn about the existence of blood diamonds. Your world is suddenly turned upside down. That may be a satiric narrative but the subject is dead serious. Blood diamonds are used to fund wars and other bru... more
Online Diamond Buying Perfected: WhiteFlash.com Grows Leaps and Bounds Over Competition
28 Jan 2009 12:00
Already known for carrying the largest in-stock inventory of the highest quality branded WhiteFlash A Cut Above ideal and "superideal" Hearts and Arrows diamonds on the internet, WhiteFlash (www.WhiteFlash.com) announces their acquisition of online diamond e-tailer GemDiamond.com. Along with this groundbreaking acquisition, the appointment of Bryan Boyne as their newest Vice President further increases the unquestionable strength and ever-evolving multiplicity behind the WhiteFlash.com brand. The deci... more
The Evolution of the Round Brilliant Diamond
27 Jan 2009 12:00
The Evolution of the Round Brilliant Diamond   1650:  Cardinal Mazarin designed the first cross-cut diamond, which was the beginning of the brilliant style of cutting.  In the early 1700s the Portuguese diamond cutter Peruzzi refined the first 58 facet brilliant cut. This style slowly evolved throughout the 1800s, known first as the old-mine cut and later as the old-European cut.  These cuts still followed the contours of the rough diamond in order to retain as much weight as possible. ... more
There's no stress: Couple weds at Taco Bell
12 Jan 2009 12:00
Wedding bells meant Taco Bell for Paul and Caragh Brooks. Customers inside the fast-food restaurant continued to order tacos and burritos as the couple sat Friday in an orange booth at Taco Bell and exchanged vows. "It's appropriate," groom Paul Brooks said. "It's an offbeat relationship." Employees displayed hot sauce packets labeled with the words "Will you marry me?" They decorated the restaurant with streamers and balloons. The bride wore a $15 hot pink dress and the entire w... more
Warren Sapp sports Whiteflash on Dancing With the Stars!
Warren Sapp was sporting his Whiteflash bling in his Hustle with his partner Kym on Dancing with the stars. Warren is wearing Whiteflash diamond cufflinks just rocking and ready to go!   There is a long tradition of grid-iron champs succeeding on Dancing with the Stars. Warren Sapp, the former Buccaneer and Raider, boasts 96.5 career sacks, the second highest total sacks for a defensive lineman. This man is strong and is no stranger to hard work and long, intense practices. He’s going to need a lot... more
Whiteflash Diamond Rings Featured in Lucky
Lucky February Issue brings out the best at Whiteflash. You can find diamond earring dangles, diamond pendants and how about those stackable diamond rings! At Whiteflash you can buy loose stones in various cuts -- especially our Whiteflash A Cut Above SuperIdeal Hearts and Arrows Cut. Plus our lifetime trade up benefit allows you to upgrade to a more expensive diamond any time!... more
Why Whiteflash does not use Brilliantscope
The Brilliance Scope Analyzer is a tool that purports to return values for white light, color light and scintillation in a diamond using an imaging spectrophotometer in a controlled lighting environment.   The attractive quality of this machine is the consumer-friendly report it produces:  The results page includes colorized photos and simply stated values.  It is a tool suited for jewelers looking to quantify diamond beauty on paper in a way that the casual shopper may easily comprehend. ... more
Budget-Friendly Rings To Help You Pop The Question During This Recession
17 Feb 2009 12:00
With Valentine's Day finishing up, it's proposal season and many future grooms (or brides!) were wondering how to pop the question without blowing their bank account (especially since the average engagement rings costs $4,225).   Anja Winikka, editor at TheKnot.com, is here to show you some recession-friendly engagement ring trends-after all, you'll want to save that money for the Big Day.     Alternative Metals • Platinum and gold are the go-to metals for wedding rings-... more
Fashion Accessories Will Always Be a Necessity
20 Feb 2009 12:00
I always love to find out how much borrowed jewelry a celebrity is wearing to a red carpet event. If the Golden Globes earlier this year was any sign of how much money celebrities will be wearing to future events, then we’re in for a treat for the Oscars, hosted by Hugh Jackman. Being a jewelry designer who is heavily immersed in this industry, I have a good knack for predicting trends and what people will wear. Here are my trend predictions that you can expect from the Oscars.   Diamonds are a... more
Getting Married? A Step-By-Step Guide to Picking the Perfect Diamond
23 Feb 2009 12:00
Proposing is tough enough, but finding the perfect ring, set with the perfect diamond is even tougher. To eliminate the headache, here are step-by-step instructions from Whiteflash.com, an online diamond and jewelry boutique specializing in Hearts & Arrows diamonds. Educate yourself. Start the education process by learning about the four Cs. "Understand how diamonds are evaluated and categorized," says Debra Wexler, founder of Whiteflash.com. The four Cs refer to clarity, cut, color and carat... more
In Touch Features Whiteflash.com
These Edward Mirell Collection cufflinks are created with titanium black and sterling silver. Gerald Butler looked stunning in his pair of Whiteflash cuff links, will you?  A SnapShot of Gerald Butler: Gerard Butler has appeared in Reign of Fire (2002) as Creedy and Lara Croft Tomb Raider: The Cradle of Life (2003) as Terry Sheridan, alongside Angelina Jolie. The role that garnered him most attention from both moviegoers and movie makers alike was that of Andre Marek in the big-screen adaptation of Michael... more
On the Runway with The Knot
Details, please/diamonds_info. Go Classic or Couture with Special Touches to Play up to your Personal Wedding Day Style with Whiteflash A CUT ABOVE® Diamond Studs or Whitflash Diamond Bangles or Diamond Cocktail Rings.    A great deal of emotion goes into purchasing rings, and particularly diamond engagement rings.     Whiteflash comprises a collection of engagement rings meticulously selected in the spirit of commitment and beauty.  From Tiffany Style Solitaires a... more
Rings Worth Committing To: A Groom’s Guide
23 Feb 2009 12:00
It’s one of the ironies of love and marriage: Whether for romantic or other reasons, the onus for buying the rings often falls on the very person who knows the least about jewelry, the groom-to-be. So maybe the best piece of advice for any male out there is this: Pretend you’re shopping for a new car and do as much homework as you would before entering the showroom. Read on for some other useful tips: Don’t Rush It-Most men take one to three months to find the right engagement ring. B... more
Spike TV Loves Whiteflash's 4 C's
Various characteristics of diamonds are graded and categorized by the diamond industry. Learning about diamonds is first learning about the "four C's" of diamonds which are considered the most important grades and categories: Cut Clarity Color Carat Weight These are the criteria jewelers use when grading diamonds, and they're the ones you will need to understand to buy the right diamond for you Cut Cut is probably the most important, and most challenging, of the four Cs to und... more
The Perfect Diamond Ring
23 Feb 2009 12:00
All I need is THE DIAMOND RING, a perfect one, so perfect she wouldn't say NO! After all, diamonds are girl's best friend (a song featuring Marilyn Monroe). How much should I spend? Where do I buy it? What kind of ring/diamond should I buy for her? The easiest way to shop for a ring would be internet i.e. online shopping. It gives a lot of options, beyond the regular established brands like De Beers. But first of all, let's see a few basic aspects: color, cut, carat and clarity, known as 4 C's o... more
UFC Fighters Bling with Whiteflash for Maxim
The big bad bruisers of the Ultimate Fighting Championship bring it this holiday season in red-carpet-worthy formalwear. Jorge Grugel sports a 18K white gold and diamond dog tag from Whiteflash.com. Who said UFC figthers don't have style?   Jorge Gurgel wears a silk shirt, $975, by Versace; vintage vest, $78, from What Comes Around Goes Around; trousers with navy stripes(from a suit, $495), by Joseph Abboud; rhinestone-encrusted horn pendant, $6, by H&M; champagne 18K white gold and diamond dog tag,... more
"American Cut - The First 100 Years," by Al Gilbertson, G.G.
03 Mar 2009 12:00
  Many of us know Al Gilbertson as an esteemed cutter, gemologist and innovator.  Add "mythbuster" to his titles.  Mr. Gilbertson has produced a gem of a book, sure to be a page-turner for enthusiasts of "ideal" diamond cutting origins.   "American Cut - The First 100 Years" documents important changes between 1850 and 1960.  The book focuses on the evolution of cut in the United States and gives historical legs to some of our truncated trade myth... more
“Appraise the Appraiser” - Help for Consumers
02 Mar 2009 12:00
    The average consumer is often shocked to learn that only a small percentage of “independent appraisers” are unbiased and/or current on continuing education, grading systems, equipment and standards.  Since there are no requirements to be a jewelry appraiser, a vast number of so-called appraisers lack the knowledge, tools or independence to satisfy a well-educated consumer.   A commitment to “smart shopping” should not end after researching your seller. ... more
2009 Gold Trends
02 Mar 2009 12:00
    Chinese investors beware! Don’t get trapped in the glitter of gold. In China, investors have been rushing to gold following the crash of global markets. But, the investment in gold is also riddled with risk and this is a critical time now where investors should be cautious with their gold investment. According to analysts, gold can be a very good product for holding its value. But the risks for paper gold and gold futures are nearly 10 times bigger than real gold investment.... more
An Overview Of Common Alloys Used In Jewelry
Fine jewelry settings are created from precious metals. This article addresses some important information about gold, white gold, rhodium plating and nickel allergies, as well as covering fine distinctions between common platinum alloys. Many alloys exist and new ones are constantly being developed. Here is an overview of some of the most common encountered in the crafting of jewelry.   1. GOLD   Gold is popular because it can be worked into almost any shape. Yellow gold jewelry of 18K and abo... more
Celebrity Engagement Rings
  From necklaces and bracelets to earrings and tiaras, society is fascinated with celebrity jewelry and no pieces are more entrancing celebrity engagement. Whether it’s a glitter on a princess’s finger or a bauble gleaming on an actress’s left hand, celebrity engagement rings not only symbolize a loving commitment but also offer fans an intimate detail about their favorite stars. An engagement ring, after all, is not a Hollywood prop, but an intimate expression of the heart.... more
Choosing a Diamond Shape
      The most traditional shape is the round brilliant diamond. This is the choice of many and the first image that comes to mind when diamonds and diamond rings come to mind.   Only the masterful skill of the diamond cutter can attempt the transformation that the raw diamond crystal goes through. From raw material to incredible and unique.       Round Briliant — This is the shape that has set the traditional standard for all diamond shapes. Over 75% of t... more
Diamond Anniversary Rings
Anniversary Wedding Bands Diamond anniversary rings are a popular gift from husbands to wives, regardless of whether they are celebrating their first or their fiftieth anniversary. When selecting an appropriate ring, however, couples should take care to find a quality piece that symbolizes their ongoing love and commitment.   Styles of Diamond Anniversary Rings   Just as there are many different engagement ring designs, there are also many styles of anniversary rings. Choosing a diamond ring provid... more
Diamond Anniversary Rings - An Overwhelming Expression of Love
Diamond Anniversary Rings You probably are on the brink of completing a year of happy marriage. Do you know what could be an exotic way of winning the heart of your beloved wife? Diamond anniversary wedding bands to gift yourselves could be an exotic and sentimental way of reminding yourself of the vows of togetherness that you at no point of time would want to stray away from. This is indeed an ultimate expression of love where the diamond anniversary wedding rings would speak more than words. This is a way of... more
Additonal Diamond Care
    Diamonds may be the hardest substance on earth, but they are not indestructible. While they can be cut or polished only by another diamond, a hard blow can cause them to chip. Never wear your diamond jewelery when doing rough work.   Don't store your diamond jewelery next to other jewelery pieces as this can cause scratches. A fabric-lined jewellery case with separate compartments is Ideal. You can also individually wrap jewellery in soft tissue paper or use jewellery pouches for each... more
Diamond Online Stores to Reach You Better
  Nothing more or nothing less can express your strong overwhelming feelings for someone or for that matter crystallizes a strong bonding, better! There is no doubt that you feel convinced that you’ve found your apt gift. But does the tiring survey of what could actually be a standard or genuine diamond scare you. With the world on your fingertips one needn’t go store to store looking for an apt piece of jewelry. Times have changed and so has technology. You can shop on the Internet and... more
Diamonds: The Jewelry in Vogue
Jewelry that is in vogue is made to suit different personalities, facial features and physique. An aesthetic concoction of precious metals, gemstones and more importantly unique custom designs, crafted into a beautiful piece of jewelry at times would look like it has been made keeping you in mind. Well this is what one feels when they get to glance at some of the dainty, bold or eye-catching latest trendiest designs.’ Even the conventional designs are given a modish finish. What more could jewelry lover... more
Feel the love with Whiteflash and National Jeweler.
25 Mar 2009 12:00
Whiteflash “W-Prong” engagement ring designed to enhance the shape and brilliance of princess –cut diamonds; suggested retail price is $895. In National Jewelers Whiteflash also has centered it's coveted A Cut Above diamond - super ideal cut hearts and arrows diamond both in princess and in round brilliant.    When it comes to selling diamond engagement rings, experts recommend that retailers put emphasis on emotion and lasting value. And with continuing competition fr... more
Getting Diamond Information
    When shopping online there are two possibilities for diamonds you find listed in the Pricescope search or in diamond searches on different vendor websites.   The diamond you have found is owned and stocked by the vendor listing it.  In this case that diamond will not be listed by any other vendors.   The diamond you have found is located with a diamond supplier/manufacturer.  That single diamond may appear in the lists of many vendors, any of w... more
Go Green For Spring
For Spring, the season of growth and renewal, there is no better trend to highlight than eco-friendly fashions. For all of you fashionistas - when it comes to “green” design, there are some really amazing eco-friendly designers who have amazing work showing us that going “green” does not have to impact your personal style. In both the fashion and jewelry industries, there has been a progression towards green products with many companies incorporating eco-friendly materials into the... more
Hearts & Arrows: The Ideal Cut Diamond
When measuring the quality and value of a diamond, the 4C's are common analyzed components. The Cut, Color, Clarity, and Carat weight are not only referenced when shopping for a diamond, but they are routine measurements of quality and value. Many people wonder what is the most important detail, what factor determines the brightness and the eye-catching appeal of a diamond? Most jewelers would agree it's the cut. When faced with the dilemma of compromising certain characteristics, never think of compromi... more
Hearts and Arrows Diamonds and The Basics of Diamond Cutting
02 Mar 2009 12:00
You already learned that cut is the most important factor affecting the beauty of a diamond.   The aim of this tutorial is to illustrate what it takes to achieve the ultimate in cutting precision and perfection - super ideal cut Hearts and Arrows diamonds.     The Parts of a Diamond   Before we begin, let us use the following definition: A diamond is a crystal, a prism that reflects light and disperses it. In other words this prism's facets are two way mirrors that: 1. Reflect lig... more
How To Buy A Custom Engagement Ring
Customized Engagement Rings     As couples become choosy with the rings the use to represent the love they have for a relationship, soon-to-be-brides and grooms are looking into customized engagement rings rather than selecting right off the shelves. Right now, a lot of ways are infused to customize engagement rings. Choices range from simple design to extraordinarily elaborate ones.   An Overview of Customized Engagement Rings   Customized rings are made for a certain person ra... more
Ideal Diamonds: King of Cut
    The ideal cut diamond has remained the undisputed "king of cut" in the diamond world for decades.  It has long been heralded for its ideal balance of maximum reflection and dispersion.  However, in the last twenty years or so, some ideal manufacturers began to drift away from the strict proportions prescribed by Marcel Tolkowski.  The reasons for this evolution revolve around yield (trying to get a diamond with more carat weight), big price jumps between size categ... more
Men's Jewelry: Trends and Styles
23 Mar 2009 12:00
Shopping for diamond jewelry can be fun and exciting when you get to bring home your treasure. And on top an added joy one gets being in the fashion world with this stylized treasure of diamond and gold in the form of amazing gifts, for enduring self, or for many other reasons. Diamond jewelry is a sign of wealth and it has become a vital part of fashion and today is surely attracting men around the globe. There is definitely a very special man in everyone’s life who means a lot more than the entire worl... more
Mystyle Odd-Day Giveaway: Whiteflash Flower Pendant Necklace!
We're giving away this stunning diamond necklace from Whiteflash! Simplicity comes to mind when gazing at Whiteflash's 14k white gold flower cluster necklace with .15ctw ($398). It's not at all flashy (the pendant is the size of a pencil top), so it can be worn every day.   ... more
Whiteflash Flourishing Through Innovation - JQ
13 Mar 2009 12:00
During a holiday season that was disappointing to sellers across the board, an online jewelry company actually experienced better-than-expected receipts - and are even anticipating an increase in their revenue for 2009. Whiteflash has not done this well by accident.  "A lot of folks are in survival mode right now," says Debi Wexler, CEO of online jewelry retailer Whiteflash.com, "but you have to be in fight mode to win the customer in the right way." Since its particular battleground i... more
Whiteflash named Best Online Vendor by OneWed.com
Best of 2008 Directory One of my favorite things about onewed.com is how it lets brides and grooms rate the vendors. No more relying on your aunt’s husband’s second cousin’s ex-boyfriend for connections. Weeding through all those vendors and ratings can be time consuming. That’s why we now present you with… The Best of 2008 Vendor Directory. We’ve looked through all the vendor ratings for you, and based on what actual brides and grooms had to say, created this directory of th... more
Why Shop For A Loose Diamond Online?
    The most expensive part of diamond jewelery is the diamond.   In order to purchase the diamond within the size, shape, cut, clarity and price you can afford, it is much easier to select the diamond first and then have it mounted. Evaluating the diamond is easier to do when un-set and sometimes the size, shape and color will determine the right setting. To evaluate a loose diamond, a series of devices are used to evaluate the fire, brilliance and cut. To learn more about these tests o... more
Wine and Diamonds
02 Mar 2009 12:00
From the grace of halo to the sophistication of micro pave, design trends in diamond engagement rings and wedding band settings are changing, reflecting today’s busy lifestyles. Ergonomic designs reign supreme in today’s market, no longer does pure panache determine the design that leads to ‘I Do.’ “Some brides prefer an ergonomic design that can comfortably be worn day in and day out,” says Debi Wexler, President of Whiteflash.com. “Others look for added style in an int... more
Women love diamonds. Men know that.
02 Mar 2009 12:00
Whether they're for your engagement or for an anniversary, you can't go wrong with a diamond ring, necklace, bracelet, or even a watch. The problem is that men don't necessarily enjoy shopping for them. So, to make this dreaded task easier on men, I've compiled a list of common questions and concerns men have about buying diamonds for their special ladies. I then went to expert Debi Wexler from WhiteFlash.com for the answers. Debi shared her knowledge on how to avoid getting hustled when buying a dia... more
Brides feel platinum is 'worth the price'
  Brides feel that paying more for platinum wedding and engagement rings is worth the extra costs, instyle.com has said.   According to the fashion website, platinum is a "far more durable metal" than other materials, meaning it will last a lifetime.   The precious white metal will show fewer nicks and scratches and platinum prongs hold a diamond more securely, it adds.   In addition, many people believe that its white color shows off a diamond better than ye... more
Caring for Platinum
Store pieces separately, in a jewelry box or chamois bag so they don't get scratched by other items of jewelry Keep your precious pieces in a safe place and remind your customers to have them sufficiently insured. If you are unsure about the value of your piece take it to your local jeweler for valuation. Recommend that your customers get their platinum jewelry cleaned periodically. This will help ensure its appearance. Clean platinum in the same way you clean other fine jewelry - using a pre... more
Diamond Engagement Ring Design Trends
Engagement Ring Design Trends     From the grace of halo to the sophistication of micro pave, design trends in diamond engagement rings and wedding band settings are changing, reflecting today's busy lifestyles. Ergonomic designs reign supreme in today's market, no longer does pure panache determine the design that leads to 'I Do.'   "Some brides prefer an ergonomic design that can comfortably be worn day in and day out," says Debi Wexler, President of Whiteflash.com. "Others l... more
Diamond Solitaire Engagement Rings
Diamond Rings on you mind? Does your lover cherish solitaire rings? Here are tips on choosing a beautiful ring for your lover. Like most other purchases, start your search by browsing the net for your purchase. Here are some useful tips on comparing and buying diamond jewelry online.   Diamond Rings  What is the most exciting diamond rings style on the market? Perhaps, the most elegant rings are diamond solitaire rings in popular styles include the basket, trellis, cathedral, bezel set and of... more
Diamonds Prefer Platinum
Platinum Qualities   Pure Platinum jewelry is usually 90-95% pure, which means you get more of what you are paying for. A naturally white metal, platinum maximizes the brilliance of your diamond. And because platinum is naturally hypoallergenic, it is ideal for those with sensitive skin.   Rare Platinum is 30 times more rare than gold, which means you will be getting or giving something exceptional that not everyone can possess.   Eternal The platinum rings you give and receive on your wed... more
How to Read and Understand a Diamond Grading Report
28 Apr 2009 12:00
What is a "Diamond Grading Report"?   First a quick note. GIA has contacted us requesting that we use the term Diamond Grading Report rather than Certificate. Their concern seems to be that a Certificate might imply that the lab is certifying the diamond, which some may view as an endorsement of the item rather than a description. That is an important distinction, one that probably came years after GIA's lab started offering reports. However people in the trade still use the term certificate or cer... more
Love Has Gone Platinum
28 Apr 2009 12:00
Love Has Gone Platinum Two people, three platinum rings. Select the pure, rare and eternal qualities of platinum for your three bridal rings – the engagement ring, which represents the promise of marriage, and the two wedding bands, signifying a lifelong commitment of marriage. These three rings will be worn every day as a symbol of what you mean to one another.   Platinum is usually 90-95% pure, which means you’re not only getting more of what you are paying for, you’ll be wearing somet... more
National Jeweler Spotlights Whiteflash.com
National Jeweler 2009 Whiteflash.com Chief Executive Officer Debi Wexler compares browsing for jewelry online to the invention of the airplane. People back in the day of Right Brothers found flying  ridiculous at first. Today  no one thinks twice  about jumping on a plane to travel. "We're in that mode where people still haven't changed their paradigm to buying an engagement ring online. Slowly, slowly, generation by generation, the mindset is changing," she says. Though hesitant... more
Platinum Basics
SOME TECHNICAL BASICS Weight: 21.45 grams per cubic centimeter Melting Point: 3,223ºF (1,786ºC) Refining: It takes eight weeks to make an ingot from the ore Production: Each year approximately 88 tons of platinum are made into jewelry Properties: Catalyst, hypoallergenic, resistant to heat and acids Platinum group metals: Ruthenium, Palladium, Rhodium, Iridium, Osmium Measuring perfection: 1,000 parts = 100% platinum Purity levels a... more
Platinum, an Ancient Lost Treasure
The history of platinum From prehistory to princesses and pop divas - the story of platinum, the so-called 'new metal' is much longer than you would think.  Meteorites contain platinum and the earliest recorded meteorite impact on Earth happened 2 billion years ago.  Since then, this rare and beguiling treasure has made sporadic appearances throughout history, mysteriously disappearing for centuries at a time, both baffling and enchanting those who have come across it.  The Ancient Egyptians, pr... more
Stylish Spring Wedding Design
28 Apr 2009 12:00
  Spring weddings are about to be in full bloom.  This is a time when nature is renewing itself and planning your wedding around a spring theme is a fun and fresh idea.  Break out of the heavy drama of winter weddings by using these few tips on trends, colors and other creative ways to celebrate the new season and your nuptials with style.     Pastels are a refreshing change to winter colors, consider the use of a baby blue or a light green for your bridesmaids; maybe eve... more
Top 10 Must-Own Jewelry Classics
28 Apr 2009 12:00
Top 10 Must-Own Jewelry Classics   Some jewelry is trendy, sticks around for a couple of years and then disappears.  But some jewelry is so timeless that it looks great no matter what the current trends are.  Those pieces are great to have in your accessory wardrobe - they’ll allow you to accessorize almost any outfit in your closet!       In no particular order, here are my top 10 picks for the jewelry that every woman should own:   A simple pair of diamond... more
Top 10 Wedding Trends for 2010
28 Apr 2009 12:00
Engaged over Valentine’s Day and getting ready to set your date?  As you begin to plan you 2010 nuptials keep in mind these top trends you’ll see next spring.  Buttercream, organic green, backyard weddings – all great ideas to help get you down the aisle. 1. Back to Basics Events will focus on the attention to the details, the foundation of the event, not the drama or grandeur of the evening.  Consider spending more on the lasting memories than the showmanship of the event.... more
What Will Be the Hottest, Hippest 2009 Wedding Trends
28 Apr 2009 12:00
If you’re planning a wedding, you’re probably wondering what will be trendy and hip. There’s no denying that 2009 Wedding Trends will be heavily influenced by two things. Firstly, the economy. It seems dreary to be constantly talking about how the economy will impact your life, but fortunately, I’m already seeing ways in which a smaller budget has inspired couples to have more creative, intimate, and personal weddings. These weddings are benefiting from a heavy dose of style, influenced... more
Whiteflash Appears in InStyle Weddings
Double Impact: Leave guest with a  lasting impression by wearing gowns and jewels that are stunning from all angles. Suprise Them Tie it Together Create Synergy Play with Scale InStlye Wedding features Whiteflash's 18kt white gold diamond engagement  ring with white and gold bands and filigree diamonds. Diamonds include Whiteflash's A Cut Above Diamonds - first Super ideal hearts and arrows cut offered on the internet. This diamond... more
Don't you just love Destination Weddings and Whiteflash!
22 May 2009 12:00
Whiteflash and Destination Weddings have teamed together to present these stunning diamond drop earrings. These drop earrings come with 1.55ctw diamond pear shapes and 1.10ctw G SI melee.   Shoulder-grazing earrings, take courage to carry off, but the payoff is as big as…well, the earrings. Just keep everything else you wear simple to avoid tipping the look from crazy good to just plain crazy. Add exotic edge to her simple styles with ornate jewelry.   Wondering what type of... more
Add some Sparkle to your summer “beach bum” style…
  2009 Summer Style Trends with Whiteflash.com   Swimsuits has helped changed the way women dressed, thought about themselves and the way society thought about women and their role in society. Bathing suits helped women escape the conservative role and identify with their sexuality by highlighting their best assets. From long legs and toned arms to flat tummies, swimsuits have always been the main focus during the summer season. However, accessories were always taboo because too much jewelry... more
BBB WINNER FOURTH TIME WINNING FOR WHITEFLASH
10 Jun 2009 12:00
Early in May, 2009 Better Business Bureau Education Foundation honored BBB Accredited companies that maintain a superior commitment to ethics, overall excellence, and quality in the workplace. This event was held  at the '2009 Awards for Excellence' luncheon held at the InterContinental Hotel in Downtown Houston.   Year-round, The Better Business Bureau otherwise known as the 'BBB' recognizes commendable businesses in the community and helps consumers know who to trust and... more
Beauty Amid The Ruins: WhiteFlash.com Teams Up With Fox Searchlight Pictures Once Again
    Once again WhiteFlash.com, the internet’s premiere online jewelry retailer, has proven that building a brand never takes a holiday— even amidst cloudy economic times.  In a strategic branding move WhiteFlash.com has teamed up to co-sponsor the release of the new Fox Searchlight Pictures film “My Life In Ruins”, due in theatres nationwide on June 5th. Partnering once again with the heralded producers of box office hits like “Sideways”, “Little Mi... more
Blitz Vibra-Sonic Home Jewelry Cleaning Machine
  Blitz Vibra-Sonic Home Jewelry Cleaner $69 Top notch personal vibra-sonic home jewelry cleaning system for all kinds of jewelry. Compact and attractive, it houses two separate containers in a twin tank design for wash and rinse cycles, and comes with jewelry polishing cloth, jewelry basket, brush, and cleaning solutions for normal jewelry and for delicate stones and pearls. Safely and effortlessly restores the beauty and sparkle of your treasures. Great for getting that crisp, icy sparkle for... more
Cyber Bling: Tips for Online Diamond Shopping
I’ll confess: I have an online shopping habit. I’ve spent many an evening pouring over the pages of zappos.com while sipping chardonnay. Too many sips, and 4-5 business days later I end up with some really peculiar and definitely impractical shoes delivered right to my front door. This is why I only drink-and-shop in cyber-stores that offer free shipping and have a very relaxed return policy. My husband has the male version of an internet shopping fetish, which drove him to impulse-purchase a... more
Engagement Ring Styles 2
01 Jun 2009 12:00
Engagement Ring Styles   Diamond Three Stone Rings   This style was previously pitched as an anniversary wedding ring with the three stones symbolizing a couple's past, present and future. In recent years, its popularity as an engagement ring has skyrocketed. The romantic symbolism here can't be beat — the sparkling triplets are a testament to the couple's confidence that their union will be a long and happy one. Whether you choose side stones that match the carat weight and shape of the cente... more
Fab 40 Giveaway with Whiteflash.com
24 Jun 2009 12:00
Whiteflash and Fabulously 40 have teamed up to giveaway this stunning Essence Heart Diamond Pendant. Essence I Heart Diamond Pendant  This Essence heart diamond pendant comes with a small dazzling surprise: 0.01ctw; Color: F-G, Clarity: VS Width: 14.8mm. Height: 12.7mm.   Whiteflash is the first company in the U.S. to specialize in the coveted Hearts & Arrows diamond and bring the sheer beauty of “super ideal cut” to the Internet. Debi Wexler, a computer entrepreneur fou... more
Find Your Perfect Graduation Gift at Whiteflash.com
  Whiteflash.com, a leading online retailer of designer jewelry, offers a range of jewelry styles for every taste and budget this graduation gift-giving season. Gold or platinum, with precious or semi-precious stones, a gift from Whiteflash’s selection of uniquely designed fine jewelry makes a memorable keepsake for years to come. The value of precious metals makes jewelry a desirable gift as well as a sound investment.   The graduation ceremony symbolizes a rewarding personal and profe... more
Fused Magazines pairs up with Whiteflash.com
24 Jun 2009 12:00
Whiteflash featured in for Fused Magazine’s Day Dream Series stories, which fuses music, art and fashion as well as Whiteflash Diamond Jewelry! Enjoy the pics!     ... more
Gentry Magazine features Whiteflash
Gentry Designs features Whiteflash's Diamond Bangles in their Sensational Spring edition. These pave set diamond bangles come in three colors of sapphire or with diamonds. They all have 154 stones, diamond bangle is approximately 2.5ctw F/G VS, and the sapphires measure from approximately 1.3-1.8mm   As the weather grows warmer, the layers usually come off. But not this year, jangling an armful of bangles of varying widths, patterns and textures.   Bangle bracelets make a great casual acce... more
Jewel Jet Jewelry Steam Cleaner
02 Jun 2009 12:00
Jewel Jet Jewelry Steam Cleaner $199  Finally a personal jewelry cleaning system that delivers professional results! Small and simple to use. Just add water, plug it in, and with a few short bursts of steam your fine jewelry will be sparkling clean. The Jewel Jet steam cleaner comes with jewelry holder, catch basket and funnel.     The Jewel Jet Jewelry Steam Cleaner is the first and only device of its kind made specifically for home use. It is essentially the same system used by jewelry ma... more
Latina and Whiteflash Diamond Pave Pave on your Right Hand Ring!
This flashydiamond pave right hand ring with Whiteflash A Cut Above® Diamonds is pure magic. IsMr.Right in your cards? When it comes to precious stones and other lavish goodies, too much is never enough! Let Whiteflash help you find that special enchanting gift you've been looking for. This Whiteflash's 18k White Gold and diamond pave ring is really brilliant Whiteflash A Cut Above Paveas well, simply stunning! Opulent Gold, Elegant Rings and Exotic Gemstones this season, It's all about Shine and... more
My Wedding has featured Whiteflash!
We are proud to announce the inclusion of Whiteflash.com into our newest Style gallery section, Wedding Bands and Engagement Rings! Not only is Whiteflash the Internet's premium designer and provider of custom diamond jewelry creations, but they also offer the most comprehensive online Diamond Education around! But/diamonds_info. what I love most about Whiteflash is that they've taken a strong stand against the use and purchase of Blood Diamonds, and use only certified conflict-free diamonds in all of thei... more
One Wed Features Whiteflash.com in their Engagement Ring Gallery
We are proud to announce the inclusion of Whiteflash.com into our newest Style gallery section, Wedding Diamond Bands and Engagement Rings! Not only is Whiteflash the Internet's premium designer and provider of custom diamond jewelry creations, but they also offer the most comprehensive online Diamond Education around!   But/diamonds_info. what I love most about Whiteflash is that they've taken a strong stand against the use and purchase of Blood Diamonds, and use only certified conflict-free dia... more
Proposing is tough enough!
01 Jun 2009 12:00
Proposing is tough enough!    Proposing is tough enough, but finding the perfect diamond engagement ring, set with the perfect diamond is even tougher. To eliminate the headache, here are step-by-step instructions from Whiteflash.com, an online diamond and jewelry boutique specializing inHearts & Arrows diamonds and diamond engagement rings. Educate yourself. Start the diamond education process by learning about the four Cs. “Understand how diamonds are evaluated and categorized,” say... more
TheManRegistry Features Whiteflash as their Engagement Ring Expert
Have you been wondering how in the hell you’re going to size your fiance’s ring finger? How much you should pay for engagement ring insurance? What exactly is a conflict free diamond? Wonder no more, guys. Whiteflash.com, the web’s top diamond e-boutique, has joined The Man Registry’s groom expert panel. The panel consists of top wedding industry experts that want to help simplify this whole wedding planning thing. So sit back, crack a beer, and we’ll show you everything you wa... more
Trusted Link Partners
01 Jun 2009 12:00
Trusted Link Partners  Tin Anniversary Presents: A1Gifts.co.uk is a leading UK resource for anniversary & birthday gifts, baby & christening gifts, Valentine's Day gifts, gifts for him and for her, gadgets, games and other types of presents. In addition to a range of unique gifts, the site offers help and advice in selecting an appropriate gift, a next day courier service, gift wrapping and the option to send your gift directly to the recipient.  Engagement Ring: Offering an array of Engagement... more
What's Haute Features Whiteflash.com
Investments in High-End Watches Offer Hope to Luxury Market   It’s no secret that the luxury industry is hurting; however, people should look beyond a luxury piece of jewelry as a fashion statement only. Even being an owner of online diamond boutique, Whiteflash.com, is difficult because people view jewelry as fashion only. Jewelry can also be viewed as an “investment”, especially luxury timepieces. Luxury timepieces are viewed as something to keep in the family. From personal ex... more
Whiteflash and Style.it TV Cufflink Giveaway!
Whiteflash and Stylit.TV have come together to giveaway three pairs of Edwar Mirell cufflniks in our Father's Day Giveaway!     Edward Mirell Cufflinks from Whiteflash.com just in time for Father's Day Let your Dad look like a leading man this Fathers Day! Gerard Butler and Jaime Foxx were recently gifted with Whiteflash.coms Edward Mirell collection on the set of their new movie Law Abiding Citizen. Other male celebrities who wear Whiteflash jewelry include: Michael Gambo, Warren Sapp, Larr... more
Whiteflash’s Guide to Wedding Gifts
01 Jun 2009 12:00
Whiteflash.com wants you to be ready and properly educated for all situations, especially gifting. Summer wedding season is nigh, so here is our guide to wedding gifts. Here are our answers to all of your etiquette questions — tips for brides and grooms!   If you miss the wedding, do you still have to send a wedding gift? If you get an invitation, you have to send a gift. Yes. This means that if you don’t know the bride, but she invites you to her shower, you need to send a gift (regar... more
WIN a stylish prize this Mother’s Day!
Whiteflash.com and Style mom came together to present a giveaway that any mom would love. We're giving away this stunning diamond necklace from Whiteflash!   You could win a 14k White Gold Flower Cluster Pendant on a 16″ Chain with 7 Whiteflash A Cut Above Diamonds® (0.50 F/G VS). Simplicity comes to mind when gazing at Whiteflash's diamond flower cluster necklace with .15ctw ($398). It's not at all flashy (the pendant is the size of a pencil top), so it can be worn every da... more
Archeef features Whiteflash.com
16 Jul 2009 12:00
Beyond the cliché patterning on wallpaper and bedding, floral ornamentation has been appearing in runway shows earlier this year, ushering a subtle but very apparent comeback for the summer of 2009.    For men who don't quite sport florals, fashion stylist and Damstyle principal David A. Mcknight says:   If you're not quite ready to embrace the "flower power" look, here are some tips I've given to clients that I've styled who wanted to upgrade t... more
Brides.com is inspired by Whiteflash's Colorful Summer Jewelry
  Barbecues, fireworks, beach days, bridal showers, destination weddings and honeymoons—all part of summer's irrepressible energy. Embrace the whimsicality of it all by adding a touch of personality and exuberance to your summer outfits. How? With colorful accessories!   Color is trend-right this season and truly reflects the mood of bubbly brides-to-be. The real allure lies in the details. Ultravivid pieces from Toy Watch and necklaces by Dannijo pop with Smurf-like blues, rain-slick... more
Dream Bridal LA thinks Whiteflash is the hot online diamond resource!
If you're still looking for the perfect pair of wedding bands to exchange on your Big Day, make Whiteflash.com your one stop shop for any and all of your wedding day bling.   In today's fast paced, fast food world, consumers not only want but truly need reputable and high quality e-commerce resources for luxury goods. Diamonds are always a girl's best friend, and Whiteflash specializes in providing the finest premium cut diamonds and custom diamond jewelry to discerning customers worldwide. Their col... more
Overwhelming Success Out of The Ruins for WhiteFlash.com
The results are in!  In a contest based on the hit Fox Searchlight Pictures film “My Life In Ruins”, WhiteFlash.com, the internet’s premiere online jewelry retailer, found their site flooded with close to 12,000 hopeful winners of a diamond right hand ring.   In this touching and titillating tale of self discovery and love, Nia Vardalos, star of My Big Fat Greek Wedding, plays a tour guide named Georgia who has lost her “kefi” (Greek for “mojo”) in the new fi... more
Posh Glam loves Whiteflash's Dreams of Africa® Collection
Hey ladies – we got some serious news about the jewelry we love. The diamonde arring, ring, bracelet or necklace you're wearing could have killed someone. It's hard to think something so beautiful could have hurt so many people, but we just need to be more strategic in shopping for the finer things. It's hard for us to imagine that the diamond bangle I'm wearing could have resulted in a child losing his father. Some steps we ladies (and our lovers) can do is to ask the jewelry stores if the diamonds i... more
SheKnows features Whiteflash By The Yard
  WhiteFlash Diamonds sent me their absolutely gorgeous Whiteflash By The Yard bracelet in white gold. I had been trying to upload a picture of me wearing it as I type - which I am! - but of course, technical difficulties always find me. So, here’s the image from the site of the same bracelet as they sent me! Its super delicate, made of 8 A Cut Above® diamonds and set in White Gold - how hot will I look in it on my getaway? (Just not anyplace I can lose it, of course.)... more
The House of Style features Whiteflash Dreams of Africa® Line
Darling’s had a good week? I sure hope so! For those who did not, the weekend is here! Put your feet up and let all memories of the past week float away… The gorgeous (her hair is so lust inducing ;o) and ever so intelligent Nina of Femme Rationale kindly contacted me for her Proust questionnaire & feature. The questions really made me dig deep and reflect a lot. Do kindly check out the feature below when you get a moment,the questions were very interesting. Proust Questionnaire On a mo... more
What's Haute Features Whiteflash this Summer!
Summer is finally here – and so is the weight you packed on while hiding away from the winter’s cold and spring’s showers. More than half of the U.S. population is facing this problem where they have gained extra, unwanted weight during the off-season. However, with summer being the season to wear as little clothes as possible and showing off your confidence with your summer body, what do you do with the excess weight? The easiest solution would be to exercise and change your diet. But – f... more
Whats Wear Features Whiteflash.com
WhatsWear is dedicated to bringing an insider’s view of the world of fashion to our readers. Our dedicated team of industry experts, educators, and special contributors are committed to bringing you the latest news and trends in fashion, hair styling, makeup, modeling, and editorial photography. Each day, we will bring you articles and video on new products and emerging trends, as well as insider interviews with players in these industries.   In their recent editorial "Unconscious"... more
A Better Bling without Blood Diamond
  You are looking for a diamond with a good cause. You’re a diamond lover. You’ve got countless pieces of jewelry studded with diamonds. You are looking to find an engagement ring with the right cause. You are one of those people who just can’t resist the glitter and brilliance that goes with a diamond. Then you learn about the existence of blood diamonds. Your world is suddenly turned upside down.   That may be a satiric narrative but the subject is dead serious. Blood diam... more
A Groom’s Guide to Wedding Rings
01 Oct 2009 12:00
A Groom’s Guide to Wedding Rings   The last thing a groom thinks about is his wedding ring. It’s the poor cousin to his bride’s spectacular diamond engagement ring. That said, the groom’s wedding ring is the one indicator that this man has a gorgeous wife somewhere, possibly on his arm. The great news is that a groom and bride’s wedding rings are the one item in a wedding that don’t cost a fortune. In this article, Whiteflash.com covers what a man needs to know abou... more
Budget Friendly Engagement Rings
Budget Friendly Engagement and Wedding Rings     It’s proposal season and many future grooms were wondering how to pop the question without blowing their bank account (especially since the average engagement rings costs $4,225). Debi Wexler, CEO of Whiteflash.com, is here to show you some recession-friendly engagement ring  trends-after all, you’ll want to save that money for the Big Day.     Alternative Metals   • Platinum and gold are the go-to metals for... more
Diamond Insurance? Is this necessary?
  Congrats — now that you’ve finally found the diamond engagement ring that perfectly shows how much you love your bride-to-be (or as much as three-month’s salary will tell her), don’t forget that final, but very important, step in the ring-buying process: jewelry insurance. There are several ways to handle this. There are a variety of different companies that specifically sell insurance for jewelry. To find one, try a simple search online, in the phone book or simply ask the... more
Engagement Ring Shopping: MANSWERS!
01 Oct 2009 12:00
Popping the question is tough, but finding a diamond engagement ring she’s been dreaming about can be tougher!  The time has come for the man to make the most important purchase of his life and the options are girly?  We’re not talking about his next sports car, we’re talking about the engagement ring for the woman he is settling down for.   If you’ve spent any time looking for rings, you will notice the entire experience is usually very uncomfortable for men.... more
Getting the Best Bling for Your Buck!
06 Oct 2009 12:00
The term “bling” is everywhere these days, but it’s nothing more than a slang term referring to flashy or elaborate jewelry. It may seem like an easy task to determine whether a stone has been cut well because it will sparkle, right? When purchasing diamonds or any precious stones, be wary of low-quality inventory that retailers are trying to pass off as high-quality choices. But don’t worry. Whiteflash.com is dedicated giving you a true diamond education through our extensive... more
How do I know if my diamond is conflict free?
So what can you do to make sure you have a guilt-free diamond to say “I do”? Even before the release of Blood Diamond socially conscious couples have been actively searching for conflict free diamonds for their engagement and wedding rings. So-called blood diamonds are typically mined in African war zones and sold to fund devastating civil wars. For the past 15 years, an estimated 500,000 Angolans, 50,000 people in Sierra Leone, and nearly 4 million people in the Democratic Republic of C... more
My fiancé has an obsession with rose gold. How can I subtly incorporate that into her engagement or wedding ring without going overboard?
06 Oct 2009 12:00
There are many ways to use rose gold to accent and add a splash of color to your engagement or wedding ring, depending on the style ring you choose.  A rose gold halo engagement ring is a nice way to incorporate some color to your design.  Pink sapphires may further enhance the pink color of the gold, while staying cost effective.  Some rose gold scroll work in the gallery of the engagement ring also adds a nice touch. With these tips on rose gold accents you are sure to be safe!   ... more
Not Sure What Jewelry to Give? Here's What’s Appropriate
06 Oct 2009 12:00
It’s one of the toughest questions around holidays, birthdays, anniversaries... What type of jewelry is appropriate for the length of time we’ve been dating?   There’s no easy answer, and pitfalls are everywhere. How much do you spend? Do you go with a necklace or a bracelet? Is giving earrings tacky? And the longer you’ve been dating, the question always becomes: “Do I buy a ring ever, especially when she’s expecting THAT ring...?” So I turned to Debi Wexler, o... more
What are some questions I can ask jewelers about conflict free diamonds? What is the Kimberly Process?
06 Oct 2009 12:00
The Kimberly Process – created in 2003– is a voluntary, self-regulated system that established standards for certifying diamonds. A diamond with a Kimberly certificate guarantees that sales of that diamond did not go to finance a civil war. You can also feel good in knowing that 100% of Whiteflash’s Dreams of Africa collection profits go to communities impacted by the jewelry trade (WCCCI). Some initial questions to ask a jeweler regarding conflict diamonds are: What a... more
Why Customize Your Engagement Ring?
01 Oct 2009 12:00
If you are in the market for a unique ring or diamond setting, have an idea for something different and spectacular but don’t know where to start – read on to find out why going the custom design way may be right for you.           1: Use “old” to make “new”. Did you inherit an engagement ring from your grandmother or a diamond wedding bands from another woman in your family? The “antique” pieces carry a lot of sentimental value. Would... more
10 Diamond Cuts and Their Meanings
From classic round to cutting-edge cushion, rate your sparkler with our savvy diamond guide.               Pear The look: Resembling a teardrop, a pear-shaped diamond has the fire and beauty of a round shape, but with a less conventional look. This shape can also make a wide finger look slimmer. This choice says you’re: even-tempered and adaptable.               Oval The look: If you love the gorgeous sparkle o... more
All About Titanium Wedding Rings
All About Titanium Wedding Rings   Titanium has become a standard of choice in today’s jewelry industry. Along side platinum and gold shoppers are faced with a multitude of options when it comes to metal. Traditionally gold and platinum have taken center stage in popularity but silently titanium has established itself as a formidable rival. As with any major jewelry style, there are many question that emerge when considering whether or not to buy titanium:   Is it indestructible?   Is i... more
Budgeting for your Diamond Purchase
Budgeting (The 5th C:  Cost) You may have heard suggestions about that the appropriate sum to spend on a diamond is based upon your salary. You should disregard such advice and spend what you are comfortable spending. The experience will be much more pleasurable if you set a budget and work within it. There are small compromises that can be made to fit a nice looking diamond into almost any budget. In each of the sections on the four C's we give advice on getting the best bang for the buck. They are compile... more
Diamond Clarity
Diamond Clarity   Nearly every diamond contains some external blemishes or internal inclusions that can be detected with magnification. To the extent that diamonds are free of these characteristics they are more rare and valuable. Diamonds with higher clarity or "purity" are more expensive than diamonds with lower clarity and more imperfections. In addition to being rarer, stones with higher clarity are capable of reflecting and refracting light better. Diamonds are graded for diamond clarity ... more
Diamond Carat Weight
This is the easiest factor to understand, although there is a little wrinkle here too! Carat is a measure of weight: 5 carats = 1 gram, 1carat = 0.20 gram. Carat weight is stated decimal terms, such that one carat is written 1.00ct. One and a half carat = 1.50ct, three quarters of a carat = 0.75ct and so on. Diamonds under one carat are commonly talked about in terms of "points" which are simply percentage points of a carat (1.00ct= 100 points). So a quarter of a carat (0.25ct) is said to be 25 point... more
Diamond Color
Almost all loose diamonds possess some degree of body color, usually yellow or brown. A small percentage of diamonds are colorless, and an even smaller number possess body color so strong that they are classified as "fancy colors".   Color is graded on the scale developed by the GIA and is almost universally used today to classify diamonds in the world market. The "normal range" of this alphabetic scale starts at "D" (colorless) and runs through "Z" (ligh... more
Diamond Cut
Diamond Cut   Cut is the only diamond value factor that is the result of human input. This important factor may be the most difficult to understand because it is the most technical, but gaining a basic understanding does not have to be daunting. Cut refers to the proportioning, alignment and finish of a diamond's polished faces or facets. Proper cutting enables a diamond to perform at its best and release its full potential for fire and brilliance. A well cut diamond will be more beautiful and more valuable... more
Diamond Jewelry Care and Cleaning
Although diamond is the hardest known natural substance, it is not impervious to damage. Especially at points or edges of a diamond, a strong blow can cause chipping or even breakage. Furthermore, diamonds can be scratched by other loose diamonds. Diamond jewelry can be worn on a daily basis for a lifetime or more, but is unwise to wear it while doing activities likely to subject the stone to harsh treatment. Diamond jewelry should be stored in a way that individual items are separated from one anoth... more
Diamond Ring Setting Types
Prong   Vertical posts coming up from a base beneath the stone and notched to form a seat that the girdle of the stone sit into. The tips of the prongs are burnished slightly over the girdle, creating inward and downward tension on the stone from opposing directions. 4 or six prong? This is a common question and there is no "correct" answer. It is really a matter of personal choice and a tradeoff. Four prongs are sufficient to secure a stone properly. Smaller stones set with six prongs te... more
Gemstone Education
10 Nov 2009 12:00
Gemstones Whiteflash is an affiliate member of the American Gem Trade Association (AGTA) and abides by its stringent code of ethics. Our jewelry features only natural gem materials, some of which have been enhanced by commonly accepted means such as heat treatment. Where a gemstone is known to have been treated or is commonly treated in the industry, the product detail description and invoice will so indicate. Imitations and synthetics Imitations are man-made substances that simply look like gemstones. A... more
Gemstones: What Do They Really Mean?
09 Nov 2009 12:00
Pearls are very feminine and classic.  Great for every day wear.  Also quite affordable, so good for bridesmaids gifts, mothers day, or even for a birthday.  Whiteflash has a great selection of pearl jewelry. We also have the capability of providing a custom precious gem search for you. Birthstones are also an option.  September’s stone is sapphire, which comes in every color of the rainbow!  Red rubies can signify love.   Amethyst which has royal purple hues has alway... more
How safe is it shopping for diamond jewelry online?
09 Nov 2009 12:00
Military Benefits As a tribute to the men and women serving oversees many e-commerce sites, such as Whiteflash, have free domestic shipping and 1% military discounts for those serving our country.  Using the Internet connections oversees, many military personnel already shop Whiteflash.com to send jewelry to their significant others.  The company says members of the military send gifts for birthdays, anniversaries and Mother’s Day—or just to say ‘I love you’ or that they&rsqu... more
Pearl Types
10 Nov 2009 12:00
Natural Pearls Natural pearls are created without any intervention from man when a tiny irritant finds its way into a mollusk. This causes the animal to secrete a substance to encapsulate the intruder in order to reduce the irritation. The result can be quite magical as the process continues over time to produce a lustrous spherical gem. Natural pearls of any significant size are extremely rare and are almost nonexistent in the market today. Cultured Pearls Cultured pearls are produced by the mollusk i... more
Precious Metals
Gold   Gold has been treasured for thousands of years and is almost synonymous with riches. Durable yet malleable it has been fashioned into art objects and jewelry pieces from ancient times. In its pure form gold is rich yellow color and very dense and heavy. It can be polished to a very high luster.   Pure gold is quite soft. For jewelry purposes, gold is usually mixed or "alloyed" with other metals to give it strength and to change its color. Pure gold is stated as 24 Karat or... more
Lean Financial Times Gives Boost To Purchase of Higher Quality Goods For Holidays
14 Dec 2009 12:00
According to a recent poll by the National Retail Federation, “53% of Americans say they will be spending less money this Holiday season.”  Being in the throws of such challenging economic times, it’s hard to fathom that people are even thinking of shopping for the upcoming Holiday. Well think again! As the great musician Kerry King said, “The show must go on”— and so it will, just a little more fine tuned. This upcoming Holiday people are not totally swearing off of buyi... more
Loose Diamonds are going Green in 2010
14 Dec 2009 12:00
Loose Diamonds are going Green in 2010 The year 2009 is almost upon us and as with every year, a new day brings a new jewelry trend. Jewelry is going green this year and natural material will top the list of must haves. Conflict Free Diamonds and green materials will reign on the top of the jewelry list and wearing them will be all about drowning yourself in accessories. The 2010 fashion trend for jewelry offers a sort of celebration for Mother Earth and this celebration is nothing less than huge. La... more
Think Quality over Quantity This Holiday Season
07 Dec 2009 12:00
According to a recent poll by the National Retail Federation, “53% of Americans say they will be spending less money this Holiday season.”  Being in the throws of such challenging economic times, it’s hard to fathom that people are even thinking of shopping for the upcoming Holiday. Well think again! As the great musician Kerry King said, “The show must go on”— and so it will, just a little more fine tuned. This upcoming Holiday people are not totally swearing off of buyi... more
tiffany Inspired Jewelry from Whiteflash.com
Love is precious, sweet, and unique too. This is the reason why people often opt for designer engagement rings when one has to propose something special to his/her sweetheart. The market of engagement ring is vast, and it offers unique yet amazing design and styles for your special someone. Dazzle your love life with a diamond engagement tiffany Rings created by you as it will truly express your feelings. This type of engagement ring can give you and your would-be-bride a reason to smile. There are many benefit... more
Whiteflash.com Praised For Conflict Free Diamond Site
One American jeweler determined to address Africa’s continued suffering has introduced a conflict-free diamond pendant. Online diamond retailer whiteflash.com along with the World Centers of Compassion for Children International (WCCCI) launched an initiative in which 100 percent of proceeds from conflict-free diamond pendant go to WCCCI. “Whiteflash.com has some of the finest ethically produced designer bridal jewelry available,” said Debi Wexler, president of Whiteflash.com and conflict fr... more
Whiteflash.com Shares Diamond Expertise with Washington Post
WHiteflash.com: The Diamond & Engagement Ring Experts     A Unique Gift from Nature Loose diamonds are both the most magical and versatile of Nature’s creations, and have fascinated mankind for over four thousand years. They reflect powerful values of love and commitment, and have contributed significantly to scientific and economic progress—from their use in industrial manufacturing and construction, to the development of intricate surgical instruments. Today, an estim... more