What you see in the ASET.     The Angular Spectrum Evaluation Tool (or ASET) is used in the new AGS grading system for light performance assessment. Light performance assessment is 1 of 3 sub-grades in the overall cut grade category. Before making summary judgments it is important to note the weighting of the ASET and the single view it offers: Using the desktop or handheld model you see just one static view of a diamond. AGS will be allowi... more

  Overview   The HCA is a computer algorithm that predicts light performance of a diamond based on several measurements.  It is a useful tool for rejection, but should not be thought of as absolute.  The best use of HCA is to enter measurements and see if it identifies that diamond as an excellent or very good performer.   The actual number is meaningless.  For a minute let’s pretend that Sarin measurements are completely accurate.  Even so, HCA does not take... more

You are looking for a diamond with a good cause. You're a diamond lover. You've got countless pieces of jewelry studded with diamonds. You are looking to find an engagement ring with the right cause. You are one of those people who just can't resist the glitter and brilliance that goes with a diamond. Then you learn about the existence of blood diamonds. Your world is suddenly turned upside down. That may be a satiric narrative but the subject is dead serious. Blood diamonds are used to fund wars and other bru... more

The Evolution of the Round Brilliant Diamond   1650:  Cardinal Mazarin designed the first cross-cut diamond, which was the beginning of the brilliant style of cutting.  In the early 1700s the Portuguese diamond cutter Peruzzi refined the first 58 facet brilliant cut. This style slowly evolved throughout the 1800s, known first as the old-mine cut and later as the old-European cut.  These cuts still followed the contours of the rough diamond in order to retain as much weight as possible. ... more

Wedding bells meant Taco Bell for Paul and Caragh Brooks. Customers inside the fast-food restaurant continued to order tacos and burritos as the couple sat Friday in an orange booth at Taco Bell and exchanged vows. "It's appropriate," groom Paul Brooks said. "It's an offbeat relationship." Employees displayed hot sauce packets labeled with the words "Will you marry me?" They decorated the restaurant with streamers and balloons. The bride wore a $15 hot pink dress and the entire w... more

Warren Sapp was sporting his Whiteflash bling in his Hustle with his partner Kym on Dancing with the stars. Warren is wearing Whiteflash diamond cufflinks just rocking and ready to go!   There is a long tradition of grid-iron champs succeeding on Dancing with the Stars. Warren Sapp, the former Buccaneer and Raider, boasts 96.5 career sacks, the second highest total sacks for a defensive lineman. This man is strong and is no stranger to hard work and long, intense practices. He’s going to need a lot... more

Lucky February Issue brings out the best at Whiteflash. You can find diamond earring dangles, diamond pendants and how about those stackable diamond rings! At Whiteflash you can buy loose stones in various cuts -- especially our Whiteflash A Cut Above SuperIdeal Hearts and Arrows Cut. Plus our lifetime trade up benefit allows you to upgrade to a more expensive diamond any time!... more

The Brilliance Scope Analyzer is a tool that purports to return values for white light, color light and scintillation in a diamond using an imaging spectrophotometer in a controlled lighting environment.   The attractive quality of this machine is the consumer-friendly report it produces:  The results page includes colorized photos and simply stated values.  It is a tool suited for jewelers looking to quantify diamond beauty on paper in a way that the casual shopper may easily comprehend. ... more