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"American Cut - The First 100 Years," by Al Gilbertson, G.G.
03 Mar 2009 12:00
  Many of us know Al Gilbertson as an esteemed cutter, gemologist and innovator.  Add "mythbuster" to his titles.  Mr. Gilbertson has produced a gem of a book, sure to be a page-turner for enthusiasts of "ideal" diamond cutting origins.   "American Cut - The First 100 Years" documents important changes between 1850 and 1960.  The book focuses on the evolution of cut in the United States and gives historical legs to some of our truncated trade myth... more
“Appraise the Appraiser” - Help for Consumers
02 Mar 2009 12:00
    The average consumer is often shocked to learn that only a small percentage of “independent appraisers” are unbiased and/or current on continuing education, grading systems, equipment and standards.  Since there are no requirements to be a jewelry appraiser, a vast number of so-called appraisers lack the knowledge, tools or independence to satisfy a well-educated consumer.   A commitment to “smart shopping” should not end after researching your seller. ... more
2009 Gold Trends
02 Mar 2009 12:00
    Chinese investors beware! Don’t get trapped in the glitter of gold. In China, investors have been rushing to gold following the crash of global markets. But, the investment in gold is also riddled with risk and this is a critical time now where investors should be cautious with their gold investment. According to analysts, gold can be a very good product for holding its value. But the risks for paper gold and gold futures are nearly 10 times bigger than real gold investment.... more
An Overview Of Common Alloys Used In Jewelry
Fine jewelry settings are created from precious metals. This article addresses some important information about gold, white gold, rhodium plating and nickel allergies, as well as covering fine distinctions between common platinum alloys. Many alloys exist and new ones are constantly being developed. Here is an overview of some of the most common encountered in the crafting of jewelry.   1. GOLD   Gold is popular because it can be worked into almost any shape. Yellow gold jewelry of 18K and abo... more
Celebrity Engagement Rings
  From necklaces and bracelets to earrings and tiaras, society is fascinated with celebrity jewelry and no pieces are more entrancing celebrity engagement. Whether it’s a glitter on a princess’s finger or a bauble gleaming on an actress’s left hand, celebrity engagement rings not only symbolize a loving commitment but also offer fans an intimate detail about their favorite stars. An engagement ring, after all, is not a Hollywood prop, but an intimate expression of the heart.... more
Choosing a Diamond Shape
      The most traditional shape is the round brilliant diamond. This is the choice of many and the first image that comes to mind when diamonds and diamond rings come to mind.   Only the masterful skill of the diamond cutter can attempt the transformation that the raw diamond crystal goes through. From raw material to incredible and unique.       Round Briliant — This is the shape that has set the traditional standard for all diamond shapes. Over 75% of t... more
Diamond Anniversary Rings
Anniversary Wedding Bands Diamond anniversary rings are a popular gift from husbands to wives, regardless of whether they are celebrating their first or their fiftieth anniversary. When selecting an appropriate ring, however, couples should take care to find a quality piece that symbolizes their ongoing love and commitment.   Styles of Diamond Anniversary Rings   Just as there are many different engagement ring designs, there are also many styles of anniversary rings. Choosing a diamond ring provid... more
Diamond Anniversary Rings - An Overwhelming Expression of Love
Diamond Anniversary Rings You probably are on the brink of completing a year of happy marriage. Do you know what could be an exotic way of winning the heart of your beloved wife? Diamond anniversary wedding bands to gift yourselves could be an exotic and sentimental way of reminding yourself of the vows of togetherness that you at no point of time would want to stray away from. This is indeed an ultimate expression of love where the diamond anniversary wedding rings would speak more than words. This is a way of... more
Additonal Diamond Care
    Diamonds may be the hardest substance on earth, but they are not indestructible. While they can be cut or polished only by another diamond, a hard blow can cause them to chip. Never wear your diamond jewelery when doing rough work.   Don't store your diamond jewelery next to other jewelery pieces as this can cause scratches. A fabric-lined jewellery case with separate compartments is Ideal. You can also individually wrap jewellery in soft tissue paper or use jewellery pouches for each... more
Diamond Online Stores to Reach You Better
  Nothing more or nothing less can express your strong overwhelming feelings for someone or for that matter crystallizes a strong bonding, better! There is no doubt that you feel convinced that you’ve found your apt gift. But does the tiring survey of what could actually be a standard or genuine diamond scare you. With the world on your fingertips one needn’t go store to store looking for an apt piece of jewelry. Times have changed and so has technology. You can shop on the Internet and... more
Diamonds: The Jewelry in Vogue
Jewelry that is in vogue is made to suit different personalities, facial features and physique. An aesthetic concoction of precious metals, gemstones and more importantly unique custom designs, crafted into a beautiful piece of jewelry at times would look like it has been made keeping you in mind. Well this is what one feels when they get to glance at some of the dainty, bold or eye-catching latest trendiest designs.’ Even the conventional designs are given a modish finish. What more could jewelry lover... more
Feel the love with Whiteflash and National Jeweler.
25 Mar 2009 12:00
Whiteflash “W-Prong” engagement ring designed to enhance the shape and brilliance of princess –cut diamonds; suggested retail price is $895. In National Jewelers Whiteflash also has centered it's coveted A Cut Above diamond - super ideal cut hearts and arrows diamond both in princess and in round brilliant.    When it comes to selling diamond engagement rings, experts recommend that retailers put emphasis on emotion and lasting value. And with continuing competition fr... more
Getting Diamond Information
    When shopping online there are two possibilities for diamonds you find listed in the Pricescope search or in diamond searches on different vendor websites.   The diamond you have found is owned and stocked by the vendor listing it.  In this case that diamond will not be listed by any other vendors.   The diamond you have found is located with a diamond supplier/manufacturer.  That single diamond may appear in the lists of many vendors, any of w... more
Go Green For Spring
For Spring, the season of growth and renewal, there is no better trend to highlight than eco-friendly fashions. For all of you fashionistas - when it comes to “green” design, there are some really amazing eco-friendly designers who have amazing work showing us that going “green” does not have to impact your personal style. In both the fashion and jewelry industries, there has been a progression towards green products with many companies incorporating eco-friendly materials into the... more
Hearts & Arrows: The Ideal Cut Diamond
When measuring the quality and value of a diamond, the 4C's are common analyzed components. The Cut, Color, Clarity, and Carat weight are not only referenced when shopping for a diamond, but they are routine measurements of quality and value. Many people wonder what is the most important detail, what factor determines the brightness and the eye-catching appeal of a diamond? Most jewelers would agree it's the cut. When faced with the dilemma of compromising certain characteristics, never think of compromi... more
Hearts and Arrows Diamonds and The Basics of Diamond Cutting
02 Mar 2009 12:00
You already learned that cut is the most important factor affecting the beauty of a diamond.   The aim of this tutorial is to illustrate what it takes to achieve the ultimate in cutting precision and perfection - super ideal cut Hearts and Arrows diamonds.     The Parts of a Diamond   Before we begin, let us use the following definition: A diamond is a crystal, a prism that reflects light and disperses it. In other words this prism's facets are two way mirrors that: 1. Reflect lig... more
How To Buy A Custom Engagement Ring
Customized Engagement Rings     As couples become choosy with the rings the use to represent the love they have for a relationship, soon-to-be-brides and grooms are looking into customized engagement rings rather than selecting right off the shelves. Right now, a lot of ways are infused to customize engagement rings. Choices range from simple design to extraordinarily elaborate ones.   An Overview of Customized Engagement Rings   Customized rings are made for a certain person ra... more
Ideal Diamonds: King of Cut
    The ideal cut diamond has remained the undisputed "king of cut" in the diamond world for decades.  It has long been heralded for its ideal balance of maximum reflection and dispersion.  However, in the last twenty years or so, some ideal manufacturers began to drift away from the strict proportions prescribed by Marcel Tolkowski.  The reasons for this evolution revolve around yield (trying to get a diamond with more carat weight), big price jumps between size categ... more
Men's Jewelry: Trends and Styles
23 Mar 2009 12:00
Shopping for diamond jewelry can be fun and exciting when you get to bring home your treasure. And on top an added joy one gets being in the fashion world with this stylized treasure of diamond and gold in the form of amazing gifts, for enduring self, or for many other reasons. Diamond jewelry is a sign of wealth and it has become a vital part of fashion and today is surely attracting men around the globe. There is definitely a very special man in everyone’s life who means a lot more than the entire worl... more
Mystyle Odd-Day Giveaway: Whiteflash Flower Pendant Necklace!
We're giving away this stunning diamond necklace from Whiteflash! Simplicity comes to mind when gazing at Whiteflash's 14k white gold flower cluster necklace with .15ctw ($398). It's not at all flashy (the pendant is the size of a pencil top), so it can be worn every day.   ... more
Whiteflash Flourishing Through Innovation - JQ
13 Mar 2009 12:00
During a holiday season that was disappointing to sellers across the board, an online jewelry company actually experienced better-than-expected receipts - and are even anticipating an increase in their revenue for 2009. Whiteflash has not done this well by accident.  "A lot of folks are in survival mode right now," says Debi Wexler, CEO of online jewelry retailer Whiteflash.com, "but you have to be in fight mode to win the customer in the right way." Since its particular battleground i... more
Whiteflash named Best Online Vendor by OneWed.com
Best of 2008 Directory One of my favorite things about onewed.com is how it lets brides and grooms rate the vendors. No more relying on your aunt’s husband’s second cousin’s ex-boyfriend for connections. Weeding through all those vendors and ratings can be time consuming. That’s why we now present you with… The Best of 2008 Vendor Directory. We’ve looked through all the vendor ratings for you, and based on what actual brides and grooms had to say, created this directory of th... more
Why Shop For A Loose Diamond Online?
    The most expensive part of diamond jewelery is the diamond.   In order to purchase the diamond within the size, shape, cut, clarity and price you can afford, it is much easier to select the diamond first and then have it mounted. Evaluating the diamond is easier to do when un-set and sometimes the size, shape and color will determine the right setting. To evaluate a loose diamond, a series of devices are used to evaluate the fire, brilliance and cut. To learn more about these tests o... more
Wine and Diamonds
02 Mar 2009 12:00
From the grace of halo to the sophistication of micro pave, design trends in diamond engagement rings and wedding band settings are changing, reflecting today’s busy lifestyles. Ergonomic designs reign supreme in today’s market, no longer does pure panache determine the design that leads to ‘I Do.’ “Some brides prefer an ergonomic design that can comfortably be worn day in and day out,” says Debi Wexler, President of Whiteflash.com. “Others look for added style in an int... more
Women love diamonds. Men know that.
02 Mar 2009 12:00
Whether they're for your engagement or for an anniversary, you can't go wrong with a diamond ring, necklace, bracelet, or even a watch. The problem is that men don't necessarily enjoy shopping for them. So, to make this dreaded task easier on men, I've compiled a list of common questions and concerns men have about buying diamonds for their special ladies. I then went to expert Debi Wexler from WhiteFlash.com for the answers. Debi shared her knowledge on how to avoid getting hustled when buying a dia... more
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