13 Mar 2009 12:00
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Whiteflash Flourishing Through Innovation - JQ
During a holiday season that was disappointing to sellers across the board, an online jewelry company actually experienced better-than-expected receipts - and are even anticipating an increase in their revenue for 2009. Whiteflash has not done this well by accident.
"A lot of folks are in survival mode right now," says Debi Wexler, CEO of online jewelry retailer Whiteflash.com, "but you have to be in fight mode to win the customer in the right way." Since its particular battleground in online, the tech-savvy company utilizes a lot of social media to connect with its customers. "When we dress a celebrity with our product, we put it on MySpace, Facebook, or Youtube to showcase [it]," reveals Wexler, "We also twitter about new products."
Whether online or on the street, every store owner has to figure out how to stand out. For Whiteflash.com, the retail adage "location, l
Whiteflash Flourishing Through Innovation - JQ
During a holiday season that was disappointing to sellers across the board, an online jewelry company actually experienced better-than-expected receipts - and are even anticipating an increase in their revenue for 2009. Whiteflash has not done this well by accident.
"A lot of folks are in survival mode right now," says Debi Wexler, CEO of online jewelry retailer Whiteflash.com, "but you have to be in fight mode to win the customer i
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