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Brides feel platinum is 'worth the price'
  Brides feel that paying more for platinum wedding and engagement rings is worth the extra costs, instyle.com has said.   According to the fashion website, platinum is a "far more durable metal" than other materials, meaning it will last a lifetime.   The precious white metal will show fewer nicks and scratches and platinum prongs hold a diamond more securely, it adds.   In addition, many people believe that its white color shows off a diamond better than ye... more
Caring for Platinum
Store pieces separately, in a jewelry box or chamois bag so they don't get scratched by other items of jewelry Keep your precious pieces in a safe place and remind your customers to have them sufficiently insured. If you are unsure about the value of your piece take it to your local jeweler for valuation. Recommend that your customers get their platinum jewelry cleaned periodically. This will help ensure its appearance. Clean platinum in the same way you clean other fine jewelry - using a pre... more
Diamond Engagement Ring Design Trends
Engagement Ring Design Trends From the grace of halo to the sophistication of micro pave, design trends in diamond engagement rings and wedding band settings are changing, reflecting today's busy lifestyles. Ergonomic designs reign supreme in today's market, no longer does pure panache determine the design that leads to 'I Do.'   "Some brides prefer an ergonomic design that can comfortably be worn day in and day out," says Debi Wexler, President of Whiteflash.com. "Others look for added style... more
Diamond Solitaire Engagement Rings
Diamond Rings on you mind? Does your lover cherish solitaire rings? Here are tips on choosing a beautiful ring for your lover. Like most other purchases, start your search by browsing the net for your purchase. Here are some useful tips on comparing and buying diamond jewelry online.   Diamond Rings  What is the most exciting diamond rings style on the market? Perhaps, the most elegant rings are diamond solitaire rings in popular styles include the basket, trellis, cathedral, bezel set and of... more
Diamonds Prefer Platinum
Platinum Qualities   Pure Platinum jewelry is usually 90-95% pure, which means you get more of what you are paying for. A naturally white metal, platinum maximizes the brilliance of your diamond. And because platinum is naturally hypoallergenic, it is ideal for those with sensitive skin.   Rare Platinum is 30 times more rare than gold, which means you will be getting or giving something exceptional that not everyone can possess.   Eternal The platinum rings you give and receive on your wed... more
How to Read and Understand a Diamond Grading Report
28 Apr 2009 12:00
What is a "Diamond Grading Report"?   First a quick note. GIA has contacted us requesting that we use the term Diamond Grading Report rather than Certificate. Their concern seems to be that a Certificate might imply that the lab is certifying the diamond, which some may view as an endorsement of the item rather than a description. That is an important distinction, one that probably came years after GIA's lab started offering reports. However people in the trade still use the term certificate or cer... more
Love Has Gone Platinum
28 Apr 2009 12:00
Love Has Gone Platinum Two people, three platinum rings. Select the pure, rare and eternal qualities of platinum for your three bridal rings – the engagement ring, which represents the promise of marriage, and the two wedding bands, signifying a lifelong commitment of marriage. These three rings will be worn every day as a symbol of what you mean to one another.   Platinum is usually 90-95% pure, which means you’re not only getting more of what you are paying for, you’ll be wearing somet... more
National Jeweler Spotlights Whiteflash.com
National Jeweler 2009 Whiteflash.com Chief Executive Officer Debi Wexler compares browsing for jewelry online to the invention of the airplane. People back in the day of Right Brothers found flying  ridiculous at first. Today  no one thinks twice  about jumping on a plane to travel. "We're in that mode where people still haven't changed their paradigm to buying an engagement ring online. Slowly, slowly, generation by generation, the mindset is changing," she says. Though hesitant... more
Platinum Basics
SOME TECHNICAL BASICS Weight: 21.45 grams per cubic centimeter Melting Point: 3,223ºF (1,786ºC) Refining: It takes eight weeks to make an ingot from the ore Production: Each year approximately 88 tons of platinum are made into jewelry Properties: Catalyst, hypoallergenic, resistant to heat and acids Platinum group metals: Ruthenium, Palladium, Rhodium, Iridium, Osmium Measuring perfection: 1,000 parts = 100% platinum Purity levels a... more
Platinum, an Ancient Lost Treasure
The history of platinum From prehistory to princesses and pop divas - the story of platinum, the so-called 'new metal' is much longer than you would think.  Meteorites contain platinum and the earliest recorded meteorite impact on Earth happened 2 billion years ago.  Since then, this rare and beguiling treasure has made sporadic appearances throughout history, mysteriously disappearing for centuries at a time, both baffling and enchanting those who have come across it.  The Ancient Egyptians, pr... more
Stylish Spring Wedding Design
28 Apr 2009 12:00
  Spring weddings are about to be in full bloom.  This is a time when nature is renewing itself and planning your wedding around a spring theme is a fun and fresh idea.  Break out of the heavy drama of winter weddings by using these few tips on trends, colors and other creative ways to celebrate the new season and your nuptials with style.     Pastels are a refreshing change to winter colors, consider the use of a baby blue or a light green for your bridesmaids; maybe eve... more
Top 10 Must-Own Jewelry Classics
28 Apr 2009 12:00
Top 10 Must-Own Jewelry Classics   Some jewelry is trendy, sticks around for a couple of years and then disappears.  But some jewelry is so timeless that it looks great no matter what the current trends are.  Those pieces are great to have in your accessory wardrobe - they’ll allow you to accessorize almost any outfit in your closet!       In no particular order, here are my top 10 picks for the jewelry that every woman should own:   A simple pair of diamond... more
Top 10 Wedding Trends for 2010
28 Apr 2009 12:00
Engaged over Valentine’s Day and getting ready to set your date?  As you begin to plan you 2010 nuptials keep in mind these top trends you’ll see next spring.  Buttercream, organic green, backyard weddings – all great ideas to help get you down the aisle. 1. Back to Basics Events will focus on the attention to the details, the foundation of the event, not the drama or grandeur of the evening.  Consider spending more on the lasting memories than the showmanship of the event.... more
What Will Be the Hottest, Hippest 2009 Wedding Trends
28 Apr 2009 12:00
If you’re planning a wedding, you’re probably wondering what will be trendy and hip. There’s no denying that 2009 Wedding Trends will be heavily influenced by two things. Firstly, the economy. It seems dreary to be constantly talking about how the economy will impact your life, but fortunately, I’m already seeing ways in which a smaller budget has inspired couples to have more creative, intimate, and personal weddings. These weddings are benefiting from a heavy dose of style, influenced... more
Whiteflash Appears in InStyle Weddings
Double Impact: Leave guest with a  lasting impression by wearing gowns and jewels that are stunning from all angles. Suprise Them Tie it Together Create Synergy Play with Scale InStlye Wedding features Whiteflash's 18kt white gold diamond engagement  ring with white and gold bands and filigree diamonds. Diamonds include Whiteflash's A Cut Above Diamonds - first Super ideal hearts and arrows cut offered on the internet. This diamond... more
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