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Finding the best gift for the Mother’s day is always a tough job as it has to express your real love and respect for your Mother. But you can win a dedicated gift from Whiteflash and Stylit.TV for free instead of buying it!!! Make her feel that she is always special and appreciated.   1700 USD set of diamond pendant with a .533 carat Whiteflash A CUT ABOVE® diamond awaits for the lucky winner. So be sure to enter to give this to the special lady: mom.     Ju... more
07 Aug 2010 04:57
Whiteflash Custom Wedding Bands Contest! Congratulations to Katy M., the winner of our Design Your Own Wedding Bands Contest & Giveaway! Here are  Katy’s winning designs: Read Katy’s awesome description of the rings and their meaning, in her own words: This is so much fun!!! I headed over to Whiteflash.com for some inspiration and found TONS! They have everything, right? John and I are into modern design so I thought I’d reflect that in the design of our ... more
17 Aug 2010 02:26
Rules of Engagement Ring Shopping 2010  There are some things in life a man should never compromise; his values, his scotch, his leading lady and the diamond he will present to her when he proposes. While we would be happy to talk to you about fine scotches, this piece isn’t about booze-it ‘s about bling- so pour yourself a glass, sit back and  read up because we’ve done the research and are going to show you how to buy a diamond that wil... more
20 Aug 2010 08:16
Diamond Engagement Rings Custom design diamond ring Choosing the perfect diamond engagement ring is a way to show that you truly do love her; but not necessarily in the way you might think. Picking out the perfect ring is how you can prove that you really do listen to her, respect her and care about her. Any woman with marriage on the brain will be dropping not so subtle hints along the way so pay attention when yo... more
25 Aug 2010 10:04
Guide to Picking a Wedding Band   So you’ve popped the question, the answer was yes, and now your life is all about choosing flowers, halls, cakes, dresses, and…oh wait. That’s her life. All you have to do is show up with the rings. Assuming you’ve already purchased an engagement ring, this guide will take you from “Will you marry me?” to “I do” in five simple steps.... more
Choosing Diamond Pendant    A diamond pendant necklace is one of the classiest and most romantic gifts you can choose, and one that is perfect for any occasion. Because it is not loaded with the symbolic meaning of the solitaire diamond ring, a diamond pendant is a great way to show anyone special in your life—wife or girlfriend, mother or daughter—how much you love her. The following are a few of the major categories of diamond pendants from which you can choose the perfect one for your ... more
30 Aug 2010 02:44
Top 5 Diamond Earring Trends for Fall 2010 Whether you are buying them for yourself or as a gift, diamond earrings are the stress-free choice—they always fit and they always look great. No matter the style, earrings, especially diamond earrings, flatter the face by elongating the neck and drawing attention to the eyes. This fall, look for these five top trends: 1) Drops Although you may see photos of celebrities with shoulder-grazing statement earrings, those giant piece... more
30 Aug 2010 02:57
Top Five Diamond Settings  When shopping for a unique diamond setting, you can easily get overwhelmed by the hundreds of styles available, and the terminology used to describe the settings. Help is here! These five settings comprise the most common methods of setting t the central diamond into the band. Most engagement rings utilize a variation on these basic settings.   Prong Setting The most popular for solitai... more
31 Aug 2010 02:53
Five Popular Pave Diamond Settings When shopping for a unique diamond setting, you can easily get overwhelmed by the hundreds of styles available, and the terminology used to describe the settings. Help is here! These five diamonds settings are used primarily for the smaller stones, the melee diamonds, which decorate the engagement ring band. Although the small stones used in these settings are not as pricey as the bigger rock that anchors the ring, the settings themselves can be complicated and require hours of l... more
31 Aug 2010 03:29
3 Things You Didn’t Know About Three-Stone Settings 1) Not Just For Engagements Unlike solitaire rings, which are used almost exclusively for proposals, and bands, which are strictly wedding rings, a three-stone ring, also known as a trinity or trilogy ring, can be given as a gift to a loved one on many occasions. Any moment that you want to treasure forever with your loved one is an occasion for a three-stone ring. Some people celebrate the birth of their first child with a thr... more
31 Aug 2010 05:15
A Closer Look at Whiteflash Jewelry Design Engagement ring design seems simple—take a diamond, attach it to a simple gold band, and you’re set. And although ultra-simple solitaire diamond engagement rings remain perennially popular, engagement rings with more intricate settings are an equally popular and beautiful way to say, “Will you marry me?” The people at Whiteflash.com, an online diamond jewelry boutique know this, a... more
01 Sep 2010 02:12
A Guide to Men’s Jewelry If you are married or have a boyfriend, you’ve probably experienced the Men’s Gift Dilemma more than once: it is simply very hard to buy a man the perfect gift. Women always love jewelry, perfume or a new handbag, but men’s toys—electronics, sports equipment, and car accessories—tend to be very specific and technical. You’d no more want to pick out a TV for your husband than offer to watch the Super Bowl for him. Other than boring, typical tie... more
01 Sep 2010 02:14
Seven Things You Didn’t Know About Right Hand Rings 1. The trend of women buying diamond rings for themselves and wearing them on the right hand began as recently as 2002. The right hand ring has quickly become a worldwide phenomenon, as women realize that they don’t need to wait to have a man until they can have the ring of their dreams. 2. Unlike engagement rings, which usually have a relatively simple design around a large center sto... more
Playing Tennis: How to Buy the Classic Diamond Bracelet The tennis bracelet, a thin diamond bracelet, was originally called the eternity bracelet, but it got its sporty name thanks to Chris Evert, the former World No. 1 tennis player. In 1987, Evert was playing in the U.S. Open wearing a diamond bracelet. When the bracelet fell off her wrist during a match, the game was interrupted to allow her to find the precious bracelet. The incident became known as the “tenni... more
02 Sep 2010 02:46
The Top Five Shapes You Didn’t Know Oval Oval diamond When buying a loose diamond, the oval shape is a great choice because oval diamonds can be used in many settings and styles of jewelry. They are often found in rings and necklaces with intricate settings and multiple stones, although they can work well in simple designs as well.... more
03 Sep 2010 02:04
The Top Ten Diamond Shapes part II When you buy a loose diamond, you are focused exclusively on the diamond itself: its clarity, carat weight, color and cut. The term “cut” can refer to two features of diamond quality—the shape or the quality of the cutting of the diamond, i.e. the “cut quality”. Both are important elements to look at when selecting a loose diamond for purchase. The top ten diamond shapes comprise almost all the diamond jewelry you will find, and when buying a loose... more
03 Sep 2010 03:00
The Diamond Necklace Gift Guide   The diamond necklace is the perfect in-between gift: when you’re dating, it can be a serious, thoughtful gift without the emotional attachment of giving a ring when you’re not quite ready to propose. Not everyone feels comfortable in earrings or bracelets, but diamond necklaces are universally flattering and easy to wear. But diamond necklaces come in many sizes and styles, from the tiniest solitaire pendant... more
04 Sep 2010 03:57
How To Pick An Engagement Ring: The Celebrity Inspiration Guide Are you a bohemian princess? An unapologetic glitter diva? A vintage beauty? Whatever your personal style, you’ve probably glanced at the glossy magazine pages of your favorite celebrity icon once or twice, inwardly envying her gorgeous hair or perfect clothes, an of course, her stunning (and stunningly pricey!) engagement ring. But when it comes to your engagement ring, you probably won’t be the one to choose it. Our advice? Print this ou... more
04 Sep 2010 04:23
Debunking the Top 10 Diamond Jewelry Myths 1. Myth: Higher color or clarity grade in a diamond means it is more brilliant. Reality: Brilliance, or the amount of light reflected in the diamond, is not affected by the clarity or color grade of the stone. The color grade refers to the amount of yellow discoloration in the stone, while the clarity grade refers to the size and number of imperfections in the diamond. In most diamond jewelry, the clarity or color g... more
06 Sep 2010 02:10
How to Buy Diamond Stud Earrings  Reality TV princess Kim Kardashian showed up at 2010 Emmy Awards with a pair of studs—stud earrings, that is. Simple diamond stud earrings are reclaiming their place as the most essential pair of earrings in a woman’s arsenal, perhaps because of the increasingly trendy giant necklaces and embellished dresses. Diamond stud earrings are the perfect way to complete an outfit without pushing it over the top, although Kim Kardashian’s giant stud earrings were a... more
Custom Rings Design: A Step-by-Step Guide A custom rings are literally one of the most one-of-a-kind gifts you can possibly get for someone, and makes a unique and unforgettable proposal. Designing your own ring sounds intimidating, but the team at Whiteflash have years of experience with helping customers create custom jewelry pieces they will treasure for years to come. In fact, Kiplinger’s Magazine called Whiteflash “the lord of the online rings” when it comes to... more
07 Sep 2010 02:44
10 Things You Didn’t Know About the History of the Diamond Engagement Ring Diamonds were first discovered in India as far back as 800 B.C.., and wedding bands have been used since ancient Greek times, but diamonds were not used on wedding bands or engagement rings until the fifteenth century. The ancient Greeks instituted the practice of wearing the wedding ring on the fourth finger of the left hand. They believed that the “vena amoris” or vein of love, ran from that finger directly... more
08 Sep 2010 04:04
What Could Go Prong? Choosing a Solitaire Setting Although solitaire engagement rings seem and look simple at first glance, there are a few important details that have an important impact on the look and style of your ring. The simplest, most popular setting for a solitaire diamond is a prong setting, in which small bands of metal connect the diamond to the ring band. However, many prong styles exist, and it is important to choose the style that best fits your taste and lifestyle.   Show all Engagement Ring... more
09 Sep 2010 03:19
Guide to Diamond Settings: The Tension Setting Among diamond settings, the tension setting is set apart as one of the most unusual and bold diamond styles to hit the market in years. For someone looking for a unique and modern fashion statement in their diamond setting, the tension setting, and similar tension-style setting is a great option.   In a true tension setting, the pressure of the metal band is used to hold the diamond in place, rather than the prongs or bars of a typical diamond setting. The diam... more
09 Sep 2010 03:22
Three Times a Charm: Seven Gorgeous Three-Stone Engagement Rings For Fall Fall is the perfect time to propose….the weather is getting cooler, prompting more time spent indoors and together….the holidays are approaching…and there is plenty of time to plan the perfect summer wedding! If you are thinking about proposing this fall, three-stone engagement rings are a beautiful way to say, “will you marry me” in style. Three-stone rings offer unlimited variations of style and design, e... more
10 Sep 2010 07:12
In an Ideal World: All About the Ideal Round Cut Everyone knows about the four C’s of diamond grading—carat weight, clarity, cut and color. Most of these are relatively straightforward—you want to buy the stone with the best grades your budget will allow. But cut, the most important characteristic of your diamond, is a little more difficult to understand. Cut does not refer to the shape of your diamond, a common misconception, but the quality of the cut... more
13 Sep 2010 02:04
Best Supporting Actors: Choosing the Side Stones for Your Three-Stone Setting Most three-stone settings come unset, that is, without the center diamond that will be the focal point of the entire ring. This leaves you free to hunt for that perfect diamond that you will want to treasure forever, and then find the three-stone setting that matches that diamond’s shape, color and style. Since the center stone is likely to be a traditio... more
14 Sep 2010 09:20
With This Ring, I Thee Wed: The History of the Wedding Band The wedding band doesn’t always get as much attention as its more flashy partner, the engagement ring. But in many ways, the wedding band is even more symbolic and important, as it represents the marriage itself. But who first decided that the union between two people be represented by a piece of jewelry? And why do we still wear wedding bands today?... more
15 Sep 2010 09:12
Seven Steps to Picking the Perfect Solitaire Diamond Pendant A solitaire diamond pendant is a classy and simple addition to any outfit. Consisting of a single diamond suspended on a simple chain, the solitaire pendant is an easy choice for a gift and a great purchase that will never go out of style. Despite its simplicity, there are many options for the solitaire diamond pendant, much as there are for the solitaire ring, so it is important to research your diamond thoroughly and select your diamond carefully. ... more
16 Sep 2010 01:49
Whiteflash and Vatche Present the Jennifer Engagement Ring Online jewelry retailer Whiteflash Inc. offers customers a complimentary pair of platinum and diamond stud earrings with the purchase of award-winning “Jennifer” platinum and diamond engagement ring from Designs by Vatche.    WHO: Whiteflash the most comprehensive online provider and designer of custom diamond jewelry creations. WHAT: From Monday, September 12, through Friday, November 15, all Whiteflash customers who purchase De... more
17 Sep 2010 03:06
The Five Coolest New Trends In Men’s Jewelry Men’s jewelry seems simple enough—a wedding band, some nice cufflinks, and maybe a watch. Like the tuxedo and chivalrous manners, nothing has changed in a hundred years. But men’s jewelry is a rapidly growing market, with new designers and innovations coming out every year. Here are five trends in men’s jewelry that have emerged recently and are here to stay: Show all Men's Jewelry... more
20 Sep 2010 04:28
Five Anniversary Jewelry Ideas by Bling Factor Some women love jewelry, piling on bracelets and wearing earrings that graze their shoulders for a simple trip to the grocery store. But other women have more a simple style, opting for no more than a wedding ring and a modest necklace for even the most elegant occasion. Let’s call this her “bling factor”—the amount of glamour and sparkle she feels comfortable with wearing. There’s no right answer—stunning anniversary pieces are ava... more
21 Sep 2010 06:33
Keeping Your Rings, Necklaces and Earrings Clean and Shiny No matter how beautiful your ring or necklace was on the day you opened the box, continual wear will allow sediment to build up in the tiny cracks of the setting and dust to settle on the stone, dimming its brilliance. Although some diamond jewelry, especially those made of white gold, will need occasional professional maintenance, regular everyday cleaning of diamond jewelry is simple enough to do at home. Here are some simpl... more
21 Sep 2010 07:47
Think Outside the Jewelry Box: Six Unique Engagement Rings The rings that have become de riguer for engagements—the Diamond Solitaire, the three-stone setting—have become so popular because they are masterworks of beauty and sophistication. But sometimes you want to move beyond the classics and find an engagement ring that is truly one-of-a-kind. These six rings, culled from the selection of Whiteflash rings and the Whiteflash custom design archives, should serve as an inspiration to help you find the... more
22 Sep 2010 03:35
Whiteflash Jewelry Design: Six Extraordinary Pieces      Three-Stone Diamond Ring Designing a piece of jewelry is not as simple as it looks: with only a limit piece of real estate, the designer must make the ring look distinctive and yet eye-pleasing and beautiful. When it comes to engagement rings, the traditions dictating the shape and style remain popular, so designers must constantly innovate and com... more
23 Sep 2010 09:10
Diamond Necklaces for Every Occasion A diamond necklace is a perfect gift for every occasion. A simple solitaire pendant can be a Mother's Day gift, a perfect birthday gift, or just a way to say you're thinking of someone. A diamond pendant can be given on any occasion, but some diamond necklaces have special significance--shapes or design elements that celebrate particular occasions or milestones.            The Journey pendant is a graceful waterfall of graduated diamonds.... more
24 Sep 2010 09:30
Choosing Your Diamond Cut Round Cut Diamond Ring  When choosing a diamond, it’ easy to see why the 4 C’s matter—the size of your bling is important of course, and the shape makes a big difference. But how important is cut, really? What difference does it make to the overall look of your ring? And what is cut anyway?   Cut does not, as many people think, refer the shape of a diamond. The term might be... more
28 Sep 2010 09:07
Meet Jennifer in New Video Presentation   Meet Jennifer – the hottest new thing on the block. Jennifer is the newest creation by renowned jewelry designer Vatche; a diamond and platinum setting of unparalleled beauty set with a one-of-a-kind Whiteflash A Cut Above®  Super Ideal Hearts and Arrows diamond. The combination of elegant platinum setting and the most visually balanced diamond in the world creates a ring that will get raves no matter where it goes. And we’re not the only one... more
02 Oct 2010 07:58
Journey from the Center of the Earth: From Mine to Ring Long before it was set in gold and sparkling on your finger, that diamond was nothing more than a lump of coal lying deep beneath the earth’s surface. At a depth of about 100 miles below the earth’s surface, under tremendous heat and pressure, the diamonds begin to form when the carbon forms eight-sided crystals. The intensity of the heat and pressure forms strong atomic bonds within the crystal, giving... more
02 Oct 2010 08:56
Playing Solitaire: This Season’s Hottest Solitaire Engagement Ring Trends Six Prong Engagement Ring The solitaire engagement rings has been in style for a hundred years, but in recent years, the solitaire engagement ring has become a must-have accessory, worn by all the hottest celebrities. Style expert Michael O’Connor recently reported to Weddingchannel.com, “Today’s celebrities tend to wear their engageme... more
04 Oct 2010 03:04
ldquo;I Love My Engagement Ring”: Feedback from Real Whiteflash.com Customers Three Stone Engagement Ring Every day, the inboxes of the Whiteflash sales team fill up with letters from customers who have received their diamond engagement rings and can’t wait to tell someone about their excitement and satisfaction. Culled from the archives, these letters are only a snippet of the experiences of thousands of smiling brides and grooms. (Some names have been changed to protect customer privacy.)... more
04 Oct 2010 06:27
Five Easy Steps to Choosing a Three-Stone Engagement Ring Now that you’ve decided to propose with the classic but interesting three-stone engagement ring, you’re almost ready to click “purchase” and have the ring delivered to your doorstep. These easy steps will take you from here to “Will you marry me?” as painlessly as possible.   Three Stone Gold Diamond Engagement Ring... more
Free Shipping  USA and International – By Federal Express® APO and FPO – US Postal Service Priority Mail®   Domestic and International Shipping Insured FedEX shipping is FREE within the United States and to all international destinations that we are able to ship (Please click here for a complete list of countries that we ship to and the maximum insurance available).  All diamonds and jewelry purchased from Whiteflash are usually shipped via Federal Express® Se... more
05 Oct 2010 08:02
Personalizing Your Solitaire Setting Difficult decision Everyone wants the engagement ring of their dreams, and everyone deserves a ring that lives up to their wildest expectations. Browsing through hundreds of gorgeous images of engagement rings with solitaire settings on a website, you will usually find the ring that steals your heart. But sometimes, nothing you see is quite perfect. “What if this ring was yellow gold instea... more
07 Oct 2010 08:24
The Rules of Engagement (Rings): Sure-Fire Ways to Pick the Perfect Ring   For someone whose definition of the phrase “must-have item” has so far extended only to flat-screen TV’s and sports cars, the prospect of choosing an engagement ring can be daunting. Here you are, a guy who has hardly even noticed a piece of jewelry in your life, and you are supposed to drop a significant portion of your paycheck on a sparkly stone that will sit on your fiancée’s finger and tell everyone... more
12 Oct 2010 07:48
Battle of the Ring Settings, Part Three: The Halo Setting Last week, we held up two of the most popular ring settings, the bezel and the prong settings, and compared their pros and cons for use in an engagement ring. Now its time to look at a unique, versatile ring setting and see where it measures up: the halo setting. The halo setting is a marriage between the security of the bezel setting and the sparkle of the pavé melée setting. The center stone is held in a metal collar, like in the bezel setti... more
12 Oct 2010 08:18
Rare $38 Million Diamond Up For Auction Pink saphire ring One of the world’s most desirable diamonds will go up for auction next month in Geneva. Sotheby’s, the venerable auction house administering the auction, told the AP that the stone, a 24.78 Fancy Intense Pink Diamond, is worth up to $38 million. Fancy colored diamo... more
13 Oct 2010 07:06
Diamond Wedding Bands – By Bling Factor Since they’ve been spotted on the ring fingers of Hollywood glamour goddesses like Jennifer Lopez and Mariah Carey, diamond wedding bands have become a de rigeur part of the wedding jewelry ensemble for thousands of fashionable brides. But not everyone wants the full “bling factor” of a wedding band that is fully encrusted in diamonds. Fortunately, diamond wedding bands are available in every variation from subtle... more
15 Oct 2010 01:13
To Have and To Hold: Preventing Damage to Wedding and Engagement Rings You’ve said your vows, you’ve had the honeymoon, and you’ve shown off your gorgeous new wedding and engagement rings to everyone from the dry cleaner to the Starbucks barista. But in order to keep your rings looking as gorgeous in the years to come as they do right now, it’s important to learn a little about what can damage wedding and engagement rings, and what you can do to make sure that doesn’t happen.  Y... more
15 Oct 2010 02:19
Set In Stone: Three-Stone Ring Settings Three-Stone Diamond Engagement Ring A three-stone ring is one of the most elegant and classy engagement rings, and makes a great gift for many other occasions as well. But like with any other ring, every detail matters, so before you choose a three-stone ring, make sure you know what kind of center stone you want, what kind of side stones, and what kind of band. This simple guide will introduc... more
17 Oct 2010 07:06
Smile and Say Bling! How to Take Great Photos of your Engagement Ring Now that you’ve gotten your ring and have started wearing it everywhere, the compliments have started pouring in, and you just want the whole world to see the stunning solitaire engagement ring that your special someone picked out for you. These days, with Facebook and Flickr and all the other photo-sharing technologies, you can literally share pictures of your new ring with anyone, from your old college roommate to great-Aunt Mabel. Jewe... more
18 Oct 2010 06:39
Diamonds have been the de rigeur stone for solitaire engagement rings for over a hundred years, but did you know it wasn’t always this way? Throughout the Middle Ages, before modern cutting techniques were invented sapphires and rubies were the most favored stones for jewelry. And although the modern tradition of diamond engagement rings also dates back only about a century, couples have been giving each other gemstone rings for hundreds of years.   There are hundreds of kinds of gemstones avai... more
18 Oct 2010 06:48
Lost Diamond Engagement Ring Found 17 Years Later On Monday, a diamond engagement ring that had been lost for 17 years was returned to its owner, the Sydney Daily Telegraph reports. The owner, Nerida Lamphee lost the ring in 1993 when her purse disappeared one night.   Recently, a home in her hometown of Sydney was cleaned up by a government-enforced cleaning crew after neighbors complained about the hoarder who lived there. Andrew McMillan, a health surveyor, was assisting in the clean-up when he noticed a... more
19 Oct 2010 06:54
It’s a Wrap! Enhancing Your Diamond Solitaire Ring Diamond solitaire rings are the most popular engagement ring style, and for good reason. They are classic, timeless, elegant and look great on everyone. But if you ever find yourself wishing that your solitaire diamond ring had just a bit more pizzazz, check out these ring enhancers and wraps that can add a touch of glamour to even the most modest diamond solitaire.   In keeping with the pavé set band of the center ring, this enhancer adds two... more
20 Oct 2010 07:42
What’s Behind the Latest Trend in Three Stone Engagement Rings If you’ve been looking into buying a three-stone diamond ring, whether as an engagement ring, an anniversary present, or just because, you may have noticed one trend repeating itself over and over in the most current  three-stone engagement rings. The combination of sapphire and diamonds, always popular in fine jewelry, has exploded recently into a bona fide trend.   Three-stone rings set with both diamonds and sapphires are e... more
21 Oct 2010 07:42
The Top Seven Solitaire Settings Custom Allegro solitaire ring 1. The classic solitaire settings are classic for a reason—simple and secure, they provide diamonds with a perfect platform from which to sparkle. But with a solitaire engagement ring , the design is so simple that sometimes you want to opt for a setting that has just a little “something” extra going on. That unexpected detail will set your ring apart as a truly one-of-a-kind piece. Check out some of these creative and unexpected... more
25 Oct 2010 04:14
Fit For A Princess: All About the Princess-Cut Diamond The princess-cut diamond is the second-most popular diamond shape, after the round brilliant. It is popular for many kinds of jewelry, including earrings, pendants, and of course, engagement rings. A princess-cut is simply a square diamond with pointed corners and a similar brilliance level as the round brilliant.    Princess Cut A CUT ABOVE diamonds      The princess cut was developed in the 1960’s and quickly bec... more
26 Oct 2010 03:34
Top Five Trends in Wedding Bands For 2011 2011 seems far away right now, and the spring wedding season seems even farther, but all around the country, brides and grooms of Spring 2011 are cracking open their bridal magazines and dusting off their wedding websites. One of the many items on the agenda: wedding bands. Here’s a sneak peek at the latest trends in wedding bands rolling off the runway, to help you narrow down the field. What’s big for 2011? Luxury is back, but this time its classy and underst... more
27 Oct 2010 02:31
How to Show Off Your Diamond Solitaire Engagement Ring When you get that gorgeous diamond solitaire onto your left hand, you’re going to want to show it off to everyone. The manicurist, the waiter, the woman next to you on the subway, no one is safe from your sudden passion for waving your hand in her face and waiting for the obligatory oohs and aahs. Since you know that your diamond solitaire is the hottest engagement ring on the planet, here are some sneaky tricks for making sure everyone realizes that too... more
28 Oct 2010 04:38
Just in time for the holidays, Whiteflash is proud to announce the entry of a new solitaire engagement ring setting to their already-formidable lineup of ring setting options: the Broadway. The Broadway is an elegant but simple solitaire setting; the perfect option for an engagement ring whether you are choosing it as a gift or for yourself.   The Broadway solitaire engagement ring setting has a gently curved head that gracefully highlights the center stone, as well as four prongs that grip the stone securel... more
29 Oct 2010 06:39
Brides.com’s Top Ten Engagement Ring Styles Brides.com, one of the web’s top sources for information for all things bridal, has just released their annual top ten list—and this time it’s the engagement ring styles for 2011. Check out this list of must have styles, and make sure to circle your favorite and leave it where your boyfriend can see!   Emerald-cut diamonds.The emerald cut is a step-cut, meaning its facets are arranged parallel to the girdle. When set in an engagement... more
03 Nov 2010 10:10
Wedding Ring Trends for 2011 The weather outside may be frightful, but inside, preparations for the Spring 2011 wedding season are well underway. If you’re getting married this year, chances are you’ve already planning so many details of the celebration—the venue, the catering, and of course, the dress.   But the wedding rings are one of the most important parts of your wedding day, the only souvenir of that special day that will remain when the last bite of red velvet cake is eaten. Altho... more
Rapper Kanye West Debuts a New Kind of Diamond Jewelry The hip-hop community is certainly not shy when it comes to bling. Rappers like Kanye West and Jay-Z have been sporting hefty diamond earrings and necklaces for years. In fact, these performers helped bring men’s diamond studs into the mainstream, and they are now one of the most popular forms of men’s diamond jewelry.     Music producer and American Idol judge Randy Jackson shows off his Whiteflash jewelry But Kanye West recently... more
08 Nov 2010 05:15
New York Museum of American Finance Unveils 18-Karat Gold Monopoly Set Monopoly, the classic real estate game you remember from your childhood, costs about $20 and comes with $15,000 in brightly colored paper play money. But even if all that cash were real, it would still not be nearly enough to buy this special one-of-a-kind gold and diamond Monopoly set, recently put on display at the Museum of American Finance.   The museum, a New York institution near Wall Street, is displaying the blinged-out version o... more
09 Nov 2010 05:45
A Pearl of an Idea: A Unique Engagement and Wedding Ring Style The Latin word for pearl literally means “unique,” because in ancient Rome only members of the upper classes were allowed to wear jewelry with this unique and beautiful gem. In modern years, the term still applies, despite the rising popularity of pearls in all kinds of jewelry from earrings to necklaces. For those in the know, pearls are slowly becoming a unique alternative to the diamond in engagement and wedding rings as well.   I... more
10 Nov 2010 08:04
Choosing A Setting For Your Eternity Diamond Wedding Band The simple gold wedding bands that our parents and grandparents used to exchange their vows are largely a thing of the past—21st century brides want wedding bands as unique and special as their relationships. Diamond wedding bands, with their huge possibilities for variation and customization, are the modern way to celebrate the beginning of a marriage. After all, as the old saying goes, “diamonds are forever.” If you are choosing a diamo... more
11 Nov 2010 09:05
Personalized Weddings Call for Custom Wedding Rings A recent article in the New York Times cast a new light on a trend that has been growing steadily in all areas of the wedding business. The article, titled “For Millenials, It’s More About Personal Style Than Luxury,” is just one more sign that the new generation of brides and grooms—the so-called Millenials, people in their twenties—are all about putting their own personalized stamp on their lives. Weddings have become more unique... more
12 Nov 2010 06:46
11th Anniversary Translates Into Big Savings for Whiteflash Customers Wednesday, November 10, 2010 (Houston, TX) – What’s the best way to celebrate entering your eleventh year of successfully delivering the finest quality, and most comprehensive selection of spectacular diamonds on the internet. Whiteflash has decided to pour on the good karma and pass on the savings with their exclusive 11th Heaven Promotion.   Kicking off on November 11, the celebratory promotion allows Whiteflash customers to... more
17 Nov 2010 06:48
Solitaire, Not Solitary: Accessorizing a Solitaire Diamond Ring Solitaire diamond rings are the most popular diamond setting for engagement rings, beloved by brides of all ages and tastes for generations. The simple design aesthetic of the solitaire diamond ring—the single stone highlighting a simple band—has influenced many other areas of jewelry design, from earrings to bracelets. Whether you are planning to buy a gift to accompany your proposal, or you are looking for an addition to your own jewelry... more
18 Nov 2010 04:02
Five Easy Ways for bringing social media to your engagement plans or wedding day Twitter, Blogs and Forums, Youtube, Facebook, Flickr can create a simple way of broadcasting your engagement and wedding day plans to the world. Make sure you use these social media venues as great resources to ask questions about proposing, shopping and wedding day ideas. Try out the numerous resources available to you as a new bride or groom from wedding planning inquiries to groom speeches or great toasts during a dinner party. Wi... more
Everything You Need To Know About Loose Diamonds: Carat Weight Carat weight is the most obvious factor that goes into choosing a loose diamond. When you set your loose diamond into a ring or another piece of jewelry, the first question people will ask when they admire it will be, “How many carats?” Whether you are buying a diamond loose or set into jewelry, it is easy to get carried away by the magic of high carat weight numbers and lose sight of the fact that carat weight is only one factor among many... more
19 Nov 2010 07:07
Prince William Proposes to Kate Middleton With Diana’s Sapphire Ring After an eight-year courtship and much intense scrutiny from the press and the public alike, Prince William of England has finally popped the question to his girlfriend, Kate Middleton. And guess what? She said yes! More surprising than the engagement, which even the Queen said has been in the works for a while, is the ring that Prince William used to propose. Now sitting proudly on the futu... more
23 Nov 2010 07:39
Jessica Simpson Paid For Her Own Engagement Ring: Would You? It was recently reported that pop singer and one-time reality TV star Jessica Simpson is engaged to former NFL player Eric Johnson. Simpson even appeared in public with an elegant, vintage-style engagement ring, a three-stone setting in yellow gold, set with a diamond and ruby accent stones. Everyone oohed and aahed over the ring and Jessica’s happy face, although secretly wondering about the coincidence of her ex, Nick Lachey, having gotten eng... more
24 Nov 2010 03:44
Determining the Value of Your Diamonds Many of us have an old piece of diamond jewelry—whether it is family heirloom or a gift that we never liked—lurking in the back of a jewelry box. What you may not realize is that diamond rings and other pieces of diamond jewelry can be quite valuable and easy to sell. Not every sparkly old stone is a jackpot, though, so before you take your loot to an appraiser, it’s a good idea to get some sense of how much the stone and setting are worth.   ... more
26 Nov 2010 04:33
10.5 Carat Engagement Ring is Top Seller at Madoff Auction This past Saturday, hundreds of collectors gathered in New York for a unique opportunity: the chance to bid on disgraced financier’s personal belongings. Ruth Madoff’s engagement ring was only one of hundreds of items on the auction block. Everything from the Ponzi schemer’s Steinway piano to his socks was put up for auction to help repay only a fraction of the billions Madoff swindled from his victims.    Emerald cut diamond... more
26 Nov 2010 05:39
The Dog Ate My Engagement Ring: One Couple’s Amazing True Story When Jim Perrow* decided to propose to his long-time girlfriend, Amanda, he knew he wanted to do something special, something unique, romantic, but most of all, he wanted to make her laugh. He started out by visiting a jewelry store in the local mall to pick out the perfect engagement ring, but the rings there seemed boring, and he wanted something as unique as Amanda herself. Jim found himself sneaking online late at night, reading diamond for... more
29 Nov 2010 09:25
Celebrity Engagement and Wedding Ring Roundup There’s something irresistible about celebrity gossip, especially when it comes to checking out the unbelievable engagement rings all the new celebrity brides are sporting. Keeping tabs on who’s wearing what engagement ring can also help you keep track of the trends if you are in the market for your own solitaire engagement ring. Below, check out the recent singers and movie stars who have recently shown off their bling, along with gorgeous rings from the W... more
30 Nov 2010 08:58
The Fashion Personality Guide to Choosing a Three Stone Diamond Engagement Ring Three stone settings have never been a hotter style for diamond engagement rings. After all, the three stones in a three-stone ring represent the past, present and future, adding up to a lifetime of special memories.   But like any other kind of engagement ring, or diamond jewelry for that matter, it can be hard to choose the perfect three stone diamond engagement ring, especially if you want to surprise your girlfriend with the... more
01 Dec 2010 07:45
How to Choose Three Stone Ring Three-stone diamond rings are becoming an ever-more popular way for brides to proudly wear their heart on their fingers. The three stones on a traditional three-stone diamond rings are said to represent the past, the present and the future, making it a perfect choice for the couple who wants to celebrate their shared history, treasure the present moment, and look forward to a wonderful future together. ... more
03 Dec 2010 04:54
Your Are My Sunshine: Buying Yellow Round Diamonds Fancy yellow diamonds are not, of course, simply white diamonds that fall low on the D-Z color scale. A canary yellow fancy diamond is an entirely different kind of round diamond—and is priced and ranked accordingly. Because they are relatively common compared to other fancy diamond colors, yellow diamonds can be relatively affordable, but they still provide an unusual twist on the classic colorless round diamond. Celebrities from Rebecca Romijn to supermod... more
06 Dec 2010 03:40
Diamond Wedding Rings for Men When British comedian and actor Russell Brand returned from his weeklong wedding celebration in India with his new bride Katy Perry, sharp eyes noticed a new piece of bling in Brand’s usual outrageous ensemble. Shying away from the simple, typical wedding rings as much as he shies away from buttoning his shirt, Brand chose a glittery pavé-set round wedding ring in yellow gold and yellow diamonds. The ring, which Perry also wears, has the traditional shape of a men&rsquo... more
06 Dec 2010 09:46
What a Stud: Choosing a Diamond Setting for Diamond Stud Earrings Diamond stud earrings are among the most popular and versatile earring styles. You can wear a pair of diamond studs with a ball gown to a black tie affair, or rely on them as your go-to daily earrings. Diamond stud earrings make a perfect gift, because it is impossible to not like them! But if you are choosing a pair of diamond stud earrings, whether for yourself or as a gift, you have to choose a diamond setting that will suit your style and prefer... more
08 Dec 2010 06:32
Five Ways to Get the Engagement Ring You Want (Plus Five Must-Have Rings!) You already know what engagement ring you want –the perfect ring that reflects your taste, represents your personality, and symbolizes your love. But if you are expecting your guy to propose to you, how can you make sure that he chooses that ideal ring, the one that isn’t too big or too small, too simple or too ornate?   1. Browse your favorite jewelry website to find the perfect ring; say, a glamorous three-stone setting... more
13 Dec 2010 09:02
Holiday Sparkles Ship Free at Whiteflash It’s a scary time out there: unemployment is still rampant, the stock market isn’t quite what it should be, and real estate is still not quite out of the slump. And yet, life goes on. The holidays are almost here, and spring weddings are rapidly approaching. A struggling economy doesn’t mean that people cut out important sentimental gifts like holiday presents and engagement rings, but it does mean that they tend to be savvier about how they get them. B... more
21 Dec 2010 02:30
10 Things You Need to Know About Round Diamond Certification   AGS Platinum Certificate   1.  The two most respected and trusted gemological laboratories in the world for diamond certification are the GIA (Gemological Institute of America) Gem Trade Laboratory and the AGS (American Gem Society) Laboratory. The AGS was established by the founders of the GIA.    2.  The GIA is the most well-known lab having developed the color and clarity grading system used today throughout t... more
21 Dec 2010 05:49
I’m Dreaming of an Ice Christmas? The World’s Most Expensive Christmas Tree 2010 If you happen to be in the Abu Dhabi area this holiday season, stop in at the Emirates Palace hotel and check out the Christmas tree in the lobby. In a city already full of opulence and extravagance of every kind, the dazzling tree, said to be worth about $11 million, is just the icing on the cake. The Emirates Palace hotel isn’t exactly a Best Western: it has a private marina and heliport, and a vending... more
28 Dec 2010 08:57
The Top Ten New Year’s Gifts New Year’s, as anyone who’s ever headed out in the dead of winter in a spangled minidress can tell you, is all about sparkle. Like the bubbles in our champagne glasses and the sequins on our clothes, New Year’s gifts should not skimp on the sparkly. The best jewelry gifts are the ones that the receiver will keep wearing long after all those other New Year’s gifts—diet resolutions and hangovers—are long gone.   Why give New Year’s g... more
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