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01 Sep 2010 02:12
A Guide to Men’s Jewelry If you are married or have a boyfriend, you’ve probably experienced the Men’s Gift Dilemma more than once: it is simply very hard to buy a man the perfect gift. Women always love jewelry, perfume or a new handbag, but men’s toys—electronics, sports equipment, and car accessories—tend to be very specific and technical. You’d no more want to pick out a TV for your husband than offer to watch the Super Bowl for him. Other than boring, typical tie... more
01 Sep 2010 02:14
Seven Things You Didn’t Know About Right Hand Rings 1. The trend of women buying diamond rings for themselves and wearing them on the right hand began as recently as 2002. The right hand ring has quickly become a worldwide phenomenon, as women realize that they don’t need to wait to have a man until they can have the ring of their dreams. 2. Unlike engagement rings, which usually have a relatively simple design around a large center sto... more
Playing Tennis: How to Buy the Classic Diamond Bracelet The tennis bracelet, a thin diamond bracelet, was originally called the eternity bracelet, but it got its sporty name thanks to Chris Evert, the former World No. 1 tennis player. In 1987, Evert was playing in the U.S. Open wearing a diamond bracelet. When the bracelet fell off her wrist during a match, the game was interrupted to allow her to find the precious bracelet. The incident became known as the “tenni... more
02 Sep 2010 02:46
The Top Five Shapes You Didn’t Know Oval Oval diamond When buying a loose diamond, the oval shape is a great choice because oval diamonds can be used in many settings and styles of jewelry. They are often found in rings and necklaces with intricate settings and multiple stones, although they can work well in simple designs as well.... more
03 Sep 2010 02:04
The Top Ten Diamond Shapes part II When you buy a loose diamond, you are focused exclusively on the diamond itself: its clarity, carat weight, color and cut. The term “cut” can refer to two features of diamond quality—the shape or the quality of the cutting of the diamond, i.e. the “cut quality”. Both are important elements to look at when selecting a loose diamond for purchase. The top ten diamond shapes comprise almost all the diamond jewelry you will find, and when buying a loose... more
03 Sep 2010 03:00
The Diamond Necklace Gift Guide   The diamond necklace is the perfect in-between gift: when you’re dating, it can be a serious, thoughtful gift without the emotional attachment of giving a ring when you’re not quite ready to propose. Not everyone feels comfortable in earrings or bracelets, but diamond necklaces are universally flattering and easy to wear. But diamond necklaces come in many sizes and styles, from the tiniest solitaire pendant... more
04 Sep 2010 03:57
How To Pick An Engagement Ring: The Celebrity Inspiration Guide Are you a bohemian princess? An unapologetic glitter diva? A vintage beauty? Whatever your personal style, you’ve probably glanced at the glossy magazine pages of your favorite celebrity icon once or twice, inwardly envying her gorgeous hair or perfect clothes, an of course, her stunning (and stunningly pricey!) engagement ring. But when it comes to your engagement ring, you probably won’t be the one to choose it. Our advice? Print this ou... more
04 Sep 2010 04:23
Debunking the Top 10 Diamond Jewelry Myths 1. Myth: Higher color or clarity grade in a diamond means it is more brilliant. Reality: Brilliance, or the amount of light reflected in the diamond, is not affected by the clarity or color grade of the stone. The color grade refers to the amount of yellow discoloration in the stone, while the clarity grade refers to the size and number of imperfections in the diamond. In most diamond jewelry, the clarity or color g... more
06 Sep 2010 02:10
How to Buy Diamond Stud Earrings  Reality TV princess Kim Kardashian showed up at 2010 Emmy Awards with a pair of studs—stud earrings, that is. Simple diamond stud earrings are reclaiming their place as the most essential pair of earrings in a woman’s arsenal, perhaps because of the increasingly trendy giant necklaces and embellished dresses. Diamond stud earrings are the perfect way to complete an outfit without pushing it over the top, although Kim Kardashian’s giant stud earrings were a... more
Custom Rings Design: A Step-by-Step Guide A custom rings are literally one of the most one-of-a-kind gifts you can possibly get for someone, and makes a unique and unforgettable proposal. Designing your own ring sounds intimidating, but the team at Whiteflash have years of experience with helping customers create custom jewelry pieces they will treasure for years to come. In fact, Kiplinger’s Magazine called Whiteflash “the lord of the online rings” when it comes to... more
07 Sep 2010 02:44
10 Things You Didn’t Know About the History of the Diamond Engagement Ring Diamonds were first discovered in India as far back as 800 B.C.., and wedding bands have been used since ancient Greek times, but diamonds were not used on wedding bands or engagement rings until the fifteenth century. The ancient Greeks instituted the practice of wearing the wedding ring on the fourth finger of the left hand. They believed that the “vena amoris” or vein of love, ran from that finger directly... more
08 Sep 2010 04:04
What Could Go Prong? Choosing a Solitaire Setting Although solitaire engagement rings seem and look simple at first glance, there are a few important details that have an important impact on the look and style of your ring. The simplest, most popular setting for a solitaire diamond is a prong setting, in which small bands of metal connect the diamond to the ring band. However, many prong styles exist, and it is important to choose the style that best fits your taste and lifestyle.   Show all Engagement Ring... more
09 Sep 2010 03:19
Guide to Diamond Settings: The Tension Setting Among diamond settings, the tension setting is set apart as one of the most unusual and bold diamond styles to hit the market in years. For someone looking for a unique and modern fashion statement in their diamond setting, the tension setting, and similar tension-style setting is a great option.   In a true tension setting, the pressure of the metal band is used to hold the diamond in place, rather than the prongs or bars of a typical diamond setting. The diam... more
09 Sep 2010 03:22
Three Times a Charm: Seven Gorgeous Three-Stone Engagement Rings For Fall Fall is the perfect time to propose….the weather is getting cooler, prompting more time spent indoors and together….the holidays are approaching…and there is plenty of time to plan the perfect summer wedding! If you are thinking about proposing this fall, three-stone engagement rings are a beautiful way to say, “will you marry me” in style. Three-stone rings offer unlimited variations of style and design, e... more
10 Sep 2010 07:12
In an Ideal World: All About the Ideal Round Cut Everyone knows about the four C’s of diamond grading—carat weight, clarity, cut and color. Most of these are relatively straightforward—you want to buy the stone with the best grades your budget will allow. But cut, the most important characteristic of your diamond, is a little more difficult to understand. Cut does not refer to the shape of your diamond, a common misconception, but the quality of the cut... more
13 Sep 2010 02:04
Best Supporting Actors: Choosing the Side Stones for Your Three-Stone Setting Most three-stone settings come unset, that is, without the center diamond that will be the focal point of the entire ring. This leaves you free to hunt for that perfect diamond that you will want to treasure forever, and then find the three-stone setting that matches that diamond’s shape, color and style. Since the center stone is likely to be a traditio... more
14 Sep 2010 09:20
With This Ring, I Thee Wed: The History of the Wedding Band The wedding band doesn’t always get as much attention as its more flashy partner, the engagement ring. But in many ways, the wedding band is even more symbolic and important, as it represents the marriage itself. But who first decided that the union between two people be represented by a piece of jewelry? And why do we still wear wedding bands today?... more
15 Sep 2010 09:12
Seven Steps to Picking the Perfect Solitaire Diamond Pendant A solitaire diamond pendant is a classy and simple addition to any outfit. Consisting of a single diamond suspended on a simple chain, the solitaire pendant is an easy choice for a gift and a great purchase that will never go out of style. Despite its simplicity, there are many options for the solitaire diamond pendant, much as there are for the solitaire ring, so it is important to research your diamond thoroughly and select your diamond carefully. ... more
16 Sep 2010 01:49
Whiteflash and Vatche Present the Jennifer Engagement Ring Online jewelry retailer Whiteflash Inc. offers customers a complimentary pair of platinum and diamond stud earrings with the purchase of award-winning “Jennifer” platinum and diamond engagement ring from Designs by Vatche.    WHO: Whiteflash the most comprehensive online provider and designer of custom diamond jewelry creations. WHAT: From Monday, September 12, through Friday, November 15, all Whiteflash customers who purchase De... more
17 Sep 2010 03:06
The Five Coolest New Trends In Men’s Jewelry Men’s jewelry seems simple enough—a wedding band, some nice cufflinks, and maybe a watch. Like the tuxedo and chivalrous manners, nothing has changed in a hundred years. But men’s jewelry is a rapidly growing market, with new designers and innovations coming out every year. Here are five trends in men’s jewelry that have emerged recently and are here to stay: Show all Men's Jewelry... more
20 Sep 2010 04:28
Five Anniversary Jewelry Ideas by Bling Factor Some women love jewelry, piling on bracelets and wearing earrings that graze their shoulders for a simple trip to the grocery store. But other women have more a simple style, opting for no more than a wedding ring and a modest necklace for even the most elegant occasion. Let’s call this her “bling factor”—the amount of glamour and sparkle she feels comfortable with wearing. There’s no right answer—stunning anniversary pieces are ava... more
21 Sep 2010 06:33
Keeping Your Rings, Necklaces and Earrings Clean and Shiny No matter how beautiful your ring or necklace was on the day you opened the box, continual wear will allow sediment to build up in the tiny cracks of the setting and dust to settle on the stone, dimming its brilliance. Although some diamond jewelry, especially those made of white gold, will need occasional professional maintenance, regular everyday cleaning of diamond jewelry is simple enough to do at home. Here are some simpl... more
21 Sep 2010 07:47
Think Outside the Jewelry Box: Six Unique Engagement Rings The rings that have become de riguer for engagements—the Diamond Solitaire, the three-stone setting—have become so popular because they are masterworks of beauty and sophistication. But sometimes you want to move beyond the classics and find an engagement ring that is truly one-of-a-kind. These six rings, culled from the selection of Whiteflash rings and the Whiteflash custom design archives, should serve as an inspiration to help you find the... more
22 Sep 2010 03:35
Whiteflash Jewelry Design: Six Extraordinary Pieces      Three-Stone Diamond Ring Designing a piece of jewelry is not as simple as it looks: with only a limit piece of real estate, the designer must make the ring look distinctive and yet eye-pleasing and beautiful. When it comes to engagement rings, the traditions dictating the shape and style remain popular, so designers must constantly innovate and com... more
23 Sep 2010 09:10
Diamond Necklaces for Every Occasion A diamond necklace is a perfect gift for every occasion. A simple solitaire pendant can be a Mother's Day gift, a perfect birthday gift, or just a way to say you're thinking of someone. A diamond pendant can be given on any occasion, but some diamond necklaces have special significance--shapes or design elements that celebrate particular occasions or milestones.            The Journey pendant is a graceful waterfall of graduated diamonds.... more
24 Sep 2010 09:30
Choosing Your Diamond Cut Round Cut Diamond Ring  When choosing a diamond, it’ easy to see why the 4 C’s matter—the size of your bling is important of course, and the shape makes a big difference. But how important is cut, really? What difference does it make to the overall look of your ring? And what is cut anyway?   Cut does not, as many people think, refer the shape of a diamond. The term might be... more
28 Sep 2010 09:07
Meet Jennifer in New Video Presentation   Meet Jennifer – the hottest new thing on the block. Jennifer is the newest creation by renowned jewelry designer Vatche; a diamond and platinum setting of unparalleled beauty set with a one-of-a-kind Whiteflash A Cut Above®  Super Ideal Hearts and Arrows diamond. The combination of elegant platinum setting and the most visually balanced diamond in the world creates a ring that will get raves no matter where it goes. And we’re not the only one... more
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