Flawless Diamond - Pure Perfection - D Flawless A CUT ABOVE®   Diamonds are rare.  A flawless diamond is exceptionally rare.  A flawless diamond that is perfectly colorless is phenomenally rare.  How rare does that make diamonds that are perfect in color, clarity and also in cut?   D color (perfectly colorless) IF (internally flawless) diamonds are estimated to represent a miniscule .001% of world diamond production.   Because diamond price... more

Three Carat Diamond – A CUT ABOVE® Hearts and Arrows Super Ideal      Diamonds are rare.  The bigger and better they are, the rarer and more valuable they are. As size increases, price increases in a non-linear relationship.  That is, a two carat diamond is more than twice the price of a one carat diamond.   At certain sizes along the size continuum diamond prices jump significantly creating a steep pricing curve. The three carat mark is a major point at which di... more

The diamond engagement ring is one of the most financially and sentimentally important objects you will ever own. It is a hugely important decision, so it is completely understandable that many would-be grooms become overwhelmed when they first set out to purchase the all-important diamond engagement ring. But armed with a little time, a lot of patience, and a good amount of information, anyone can choose the perfect diamond engagement ring, whether it is for yourself or someone else. Here are just a few of... more

2011 is set to be a great year for weddings—with the economy recovering and a royal wedding serving as the most dreamy bridal inspiration imaginable, getting married in 2011 is sweet indeed. Here are the top 11 wedding trends for 2011, to help you plan everything from your hairstyle to the wedding menu in high-end style.     1. Mad Men is so last year; the current most fashionable show on cable is Boardwalk Empire, a sexy saga of Prohibition-era excess. Take your cues from the fabulou... more

The moment of your proposal is a moment you will treasure for the rest of your life. You want every minute to be unique, memorable, and completely personal. The same applies for the engagement ring itself—you want the ring to represent your relationship, in all it’s individual, unique glory. The funny thing you say to him every morning, the junk food you love to eat together during late-night Lost marathons, the memory of that one time you got lost in a foreign city...these are the things that m... more

Whiteflash –2011 Better Business Bureau “Winner of Distinction”      Ashley Bailey and Vice-President Bryan Boyne receive BBB award on behalf of Whiteflash   For the sixth consecutive year Whiteflash has received the “Winner of Distinction” award from the Better Business Bureau.  The honor recognizes the commitment to integrity and top quality customer care that are the foundations of the Whiteflash mission and  company culture.   Agai... more

A Diamond is...For Now?   When the DeBeers diamond company first coined the phrase “a diamond is forever” in 1947, they didn’t know that it would soon become the most widely recognized advertising slogan of the twentieth century. Neither did they know that in the twenty-first century, savvy consumers would start questioning the slogan’s confidence that a diamond ring could and should last forever.   In fact, although over 85% of engaged and married women now wear engagement ri... more

World’s Most Expensive Engagement Rings Chances are, if you are looking to buy a diamond engagement ring, you have some money set aside for what is going to be one of the most important jewelry purchases of you life. Chances are, though, that you haven’t set aside the same kind of money that Jay-Z did when he set out to buy his secret fiancée Beyonce what he called “the most expensive engagement ring in the world.” That ring, an 8-carat flawless diamond set in a diamond-embellished ... more