Whiteflash announces expansion of A CUT ABOVE® Princess Super Ideal Diamonds   June 2, 2011 Houston, Tx - Whiteflash Inc. announced today a new promotion in celebration of their expanded line of A CUT ABOVE® Princess Diamonds - the stunning sister to their internationally recognized super ideal A CUT ABOVE® Hearts and Arrows Round Diamonds.   Whiteflash is executing on their long term plan to have the largest in-house inventory of AGS0 Ideal Princess cut diamonds of any jeweler in t... more

The Queen of Diamonds is a Princess       Are you ready for your fairy tale to begin? Discover the magic of rare beauty fit for royalty with the A CUT ABOVE®  Princess from Whiteflash. While diamond lovers have been enchanted by the spectacular A CUT ABOVE® Hearts and Arrows diamond for many years now, Whiteflash is proud to introduce the Princess Cut diamond that lives up to the same impeccable standards of quality, craftsmanship and superior light performance. Stylish women today... more

Famous celebrity engagement rings The recent engagement of reality TV diva Kim Kardashian to New Jersey Nets forward Kris Humphries (and maybe more importantly, the incredible 20.5 carat diamond engagement ring he gave her) has gotten the whole world buzzing about recent celebrity engagements. We want to know all the juicy details—where were they when he popped the question? What did she think of the ring? Where did they meet? And when can we expect pictures of a lavish celebrity wedding? Here is all the jui... more

  Whiteflash Breaks into Top 500 E- Commerce Websites     Whiteflash Inc. announced today that it has officially broken into the Top 500 e-commerce sites compiled each year by Internet Retailer Magazine. Coming in at number 489 in the highly anticipated annual review for 2011/2012, Whiteflash continues to distinguish itself among the millions of websites and the billions of pages on the internet with an award winning website dedicated to ideal diamonds and fine bridal jewelry (www.... more

June birthstones: Pearl. June Birthstone Color is White. Spice Pearl Necklace You might think birthstones are only for kids’ jewelry and sentimental Mother’s Day gifts, but modern designs and rethought uses are catapulting these twelve semi-precious stones back into the limelight. June’s birthstone is no different, except for one surprisingly puzzling question: What is the birthstone for June?   Believe it o... more

A CUT ABOVE® Hearts and Arrows Diamond Melee  A CUT ABOVE® Hearts and Arrows Diamond Melee are fully faceted small round diamonds of superb quality, graded in a similar fashion to our A CUT ABOVE® Hearts and Arrows Super Ideals.  They are meticulously cut and polished, and selected by Whiteflash for use in our finest jewelry pieces.  In addition to being ideally cut with hearts and arrows patterning, A CUT ABOVE® Melee are clean and white (F-G color, VS clarity), and non-fluorescent.... more

July Birthstone: Ruby. July Birthstone Color is Red July—the fiery summer month of backyard barbecues, crisp red watermelon, and of course, sparkling fireworks. It’s the patriotic month of the red, white, and blue, as well as the red-hot month of scorching temperatures. With all this red, is it any surprise that July’s birthstone color is red and that its stone is the world’s most famous and popular red stone—the ruby? ... more