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Diamond and Jewelery Shopping in Houston

three stone diamond engagement ring on a grassMany of the world’s diamond centers are quite famous—New York, Antwerp and Tel Aviv are all known for their thriving diamond trade and jewelry design houses. If you live or travel near any of these centers, they can be a great place to buy diamonds of high quality for reasonable prices. But with an increasingly global economy, even if you live far from one of these traditional hubs, there is no reason to settle for a low-quality mass-produced engagement ring. Houston has a robust diamond market with a variety of options available. Whether you are looking to buy a loose diamonds or a desinger engagement ring, you will find plenty to choose from in the Bayou City. After all, the greater Houston area is the fourth largest metropolitan area in the country.


Buying a diamond can be a challenge even for an experienced diamond buyer. There are the 4C's to be concerned with and if it is a finished piece of jewelry that you seek, you have to consider the brand, style, materials, workmanship and other factors. Above all, you want to choose a jeweler with knowlege, experience and integrity who can provide assurance and after-sale support.  Most jewelry shoppers today turn to the internet to do research on products and businesses.  More and more frequently, that research turns into an online purchase because of the value and selection available from a growing number of reputable companies.


Many Houston jewelry shoppers discover Whiteflash while doing their online research.  When they do, they have discovered the best of both worlds - great online information, education, value and selection plus the abililty to review the diamonds and jewelry in person before purchase.  Getting to know the people behind the products and receiving  personal consultation and guidance from GIA trained gemologists and accredited jewelry professionals only makes the experience that much easier and enjoyable.  Our boutique style showroom in Sugar Land Town Square is a great venue for a personal experience that will take the stress out of shopping for something so financially and emotionally important.


As a member of the American Gem Society, driven by Core Values, and guided by our ISO 9000 certification for quality management and continual improvement,  Whiteflash has been a found treasure for countless engagement ring and fine jewelry buyers in the Houston since opening for business in 1999. We're definitiely not your grandfather's jewelry store.  Whiteflash is different - modern tools and information technologies combined with old fashion values that never go out of style. 


Whiteflash is best known for our A CUT ABOVE® Super Ideal Diamonds which are considered among the finest diamonds in the world.  They are cut with extreme precision for extraordinary light performance.  The educational material found on the Whiteflash website is comprehensive in its depth and technical accuracy.  Included in this library is a basic diamond guide designed specifically for shoppers new to diamonds and just starting out in their search.  Whiteflash is also an authorized reseller for all the top designer brands including Tacori, Verragio, Simon G, Ritani, Mark Scheider and Benchmark as well as manufacturing custom jewelry in their own shop on premises.


jewelry box for loose diamonds


In Houston you can find all the major jewelry stores.  The world famous Galleria shopping center has the big names like Tiffany, Cartier, Bulgari and others.  There are other fine independent jewelers in other parts of the city.  Finding diamonds and fine jewelry in Houston is not difficult.  Finding top quality without paying top dollar takes a little more effort.  And going the extra mile is especially important for those who want to fully understand the technical details of their diamond and jewelry purchases.  Value added benefits should be considered as well.  Policies like buy-back and trade-up guarantees are well worth factoring into the buying decision.  In the final analysis, choosing the jeweler is just as important as choosing the jewelry.


yellow gold diamond pendant


When it comes to diamonds and jewelry the options for the Houston shopper are endless.  The challenge is finding the store and the product that is right for you.  With a little effort you can easily find a great fit and have an experience that will be as brilliant as the diamond itself!



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    Telephone 1-877-612-6770
    Outside USA 1-832-252-6770
    2150 Town Square Pl
    Sugar Land,
    TX 77479 USA
    Winner of the 2015 BBB Pinnacle Award
    Best Jeweler in Houston, Texas

Welcome to Whiteflash!

We cordially invite our Houston area clients to visit our beautiful boutique style showroom for a very special experience. Come see our A CUT ABOVE® diamonds and designer engagement rings in person and meet our friendly and knowledgeable staff of jewelry professionals.

Book your appointment now by visiting our Showroom Page where you can schedule your visit and learn more about the special venue we have created for our Houston area clients