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Diamond Jewelry – Best long-term investment?

Monday, March 12, 2012

Diamond jewelry is a very personal, meaningful and important possession. When talking about diamond jewelry investment one has many things to consider. First, it can be a major financial commitment, and like all other big expenses buying the right quality at the right price is a fundamental key. Second, diamond jewelry investment says something about your sense of personality and sense of style. And in addition, diamond jewelry says something about one’s social status.


5-stone-shared-prong-diamond-earrings-by-whiteflash-31698-g4The best long-term investment is jewelry of high quality. Top quality diamonds set in platinum or gold will always be desirable and remain in relatively shorter supply than commercial mass produced items. Through the ages diamond jewelry has been used frequently as a store of transportable value. As a form of flight currency, fine jewelry has helped many people to re-establish themselves after having to suddenly relocate. In some cases, the liquidation price is more than the purchase price if materials have increased sufficiently in marketplace. In other cases, the price paid is not as important as the fact that the jewelry can be liquidated for emergency funds.


Diamond jewelry is also a major reflection of ones taste and sense of beauty. It says something about who we are and what we find appealing in terms of colors and shapes and size. A big flashy diamond cocktail ring can convey a sense of the dramatic. A sleek bezel set diamond pendant makes a statement of simple elegance. There are as many jewelry designs and styles as there are personalities. When one considers custom jewelry design, the possibilities are literally endless.


Custom-Double-Halo-Diamond-Engagement-Ring-With-Fancy-Yellow-Cushion-Diamond-By-Whiteflash_30625_g-2And of course, wearing diamonds and diamond jewelry says something about one’s station in society. Young couples just starting out generally own fewer and smaller diamonds. Later, when the basics in life have been secured, people are inclined to invest in more and bigger diamonds and fine jewelry. It is a common practice for couples to upgrade the original engagement ring by replacing it with a larger diamond, or adding diamonds to the original wedding set. In this regard, it is wise to invest in diamonds that come with an upgrade benefit such as the guaranteed lifetime trade-up on all Whiteflash in-house diamonds.


So the best long-term investment is a very personal choice when it comes to fine jewelry. You simply cannot go wrong with clean, well-cut diamonds set in precious metals. The rest is up to your sense of style and of course, your pocket book.




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Welcome to Whiteflash!

We cordially invite our Houston area clients to visit our beautiful boutique style showroom for a very special experience. Come see our A CUT ABOVE® diamonds and designer engagement rings in person and meet our friendly and knowledgeable staff of jewelry professionals.

Book your appointment now by visiting our Showroom Page where you can schedule your visit and learn more about the special venue we have created for our Houston area clients