By
Ashley Bailey, Wednesday, August 02, 2006 12:00 AM
Formed in March 2006, The Palladium Alliance International calls palladium “jewelry’s best kept secret.” The organization hopes to promote palladium in order to revitalize the industry’s sales and profits in the face of rising gold and platinum prices.
Palladium is a platinum group metal (PGM) with similar fine properties to platinum. During WWII platinum shortage caused a rise in the use of palladium. The metal is now being tapped into again by the fine jewelry industry. Palladium is less dense than other PGMs, which allows for more opulent shapes and volume to be formed. It is currently priced more economically than platinum or gold.
Frank McAllister, CEO of Stillwater Mining Company (NYSE: SWC) comments "I'm captivated by Palladium's rarity, luxurious whiteness, and intense brightness. It's just as rare as platinum, it's bright, white and its density is just right, and we expect the metal to become a significant growth factor in the jewelry industry." Based in Billings, Montana, Stillwater Mining Company is one of the world's largest producers of precious, quality Palladium.
The Palladium Alliance International provides education, marketing and technical support and a vision for the promotion of palladium. The PAI intends to position to professionals and their consumers a metal that they can value as a luxury and equate with quality and excellence. PAI offices are located in the UK, U.S. and China. Membership is open to leading palladium producers, refiners and jewelry manufacturers.
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