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According to the Los Angeles times the diamond industry is boosting awareness of the forthcoming Leonardo DiCaprio film, “Blood Diamond,” scheduled for release in theaters December 15. 

 

 

DiCaprio’s publicist claims that awareness created by DeBeers and the diamond industry in general is helping the film more than Warner Brothers could do with advertising.

 

Warner has not yet publicized the film, although the international trailer has been released on the internet.


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