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Concerned that jewelers and their customers see their marketing campaigns as focused more on specific product rather than general occasion, De Beers'  is launching a new diamond anniversary campaign. Its purpose will be to reinforce the diamond as the gem of choice to celebrate each passing year of marriage. 
Instead of featuring a genre of jewelry like an anniversary wedding band or a three-stone ring, as they have done in the past, the company will show multiple styles and genres - all suitable to mark a wedding anniversary. In addition, ads won't just be geared to Christmas or some other national gift-giving holiday, they'll be year-round. We'll give more details as they become available.



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    Telephone 1-877-612-6770
    Outside USA 1-832-252-6770
    2150 Town Square Pl
    Sugar Land,
    TX 77479 USA
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