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By  , Wednesday, November 22, 2006



From GIA, Carlsbad, Calif. - The Gemological Institute of America (GIA) is easing holiday shopping stress with a new microsite designed to help those looking for that special gift of jewelry.

The microsite,,has something for everyone: information about gemstones, tips for caring for jewelry, and the latest jewelry trends seen on the runways, in magazines, and at stores.

The site's “Featured Gem” is tourmaline, a popular gemstone available in a multitude of colors. Information about tourmaline's various geological sources, history and lore,and proper care is also provided.

In addition, the site describes the seven value factors of pearls – required reading for those looking to give this classic jewelry staple.

“Jewelry remains one of the most popular and treasured gifts,” said GIA Vice President of Marketing and Public Relations Kathryn Kimmel. “With our new holiday microsite, we hope to provide the public useful information that will help them make informed decisions when buying gems and jewelry."

Visit to browse GIA’s informative holiday microsite. For more information about the Institute, including its world-renowned educational and laboratory services, call 800-421-7250.

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