Shopping Cart (0)
My Diamonds (0)
My Jewelry (0)
My Diamond Pairs (0)
Last Visited Products
By  , Saturday, August 05, 2006


Two jewelers in North Carolina are throwing stones at each other over the perceived value of the Hearts On Fire diamond brand.
Hearts On Fire diamonds are distinguished by their very accurate cut. Hikamp Jewelers in Fayetteville began carrying Hearts On Fire last year. A competitor in the same city, Rhudy's jewelers, has purchased local ads posing the question "Why pay for a name when all you want is a diamond that won't set your Wallet On Fire?"
Rhudy's maintains they are not criticizing the competition, but making an effort to educate customers about name brand jewelry. Rhudy's believes that outside the Hearts On Fire name and higher price there is no difference between branded and unbranded jewelry.
David Hinkamp of Hinkamp jewelers disagrees, pointing out that branded jewelry like Hearts On Fire has unique qualities that set it apart, particularly elements of quality control, guaranteed policies and services and purchase benefits.
Hinkamp is not upset by the ads and find them amusing. He has no plans to respond with his own ads about merchandise at Rhudy's. He maintains that the anti- Hearts On Fire campaign actually helps his business.
John Sweeney, a communications professor at the University of North Carolina at Chapel Hill, says that's often the problem a company runs into when it mentions a competitor in its ads. Every time Hearts on Fire is mentioned, it doesn't do anything but help the brand.
Original Source: The Fayetteville Observer online


For more specific questions ask our experts
Live chat by BoldChat

Continue shopping at

  • Follow Us
  • Sign up for our Newsletter:
    Whiteflash rating :
    4.80 Rating based on 4253 reviews. Read all testimonials
  • Contact Us
    Give us feedback Give us feedback
    Telephone 1-877-612-6770
    Outside USA 1-832-252-6770
    2150 Town Square Pl
    Sugar Land,
    TX 77479 USA
    Winner of the 2015 BBB Pinnacle Award
    Best Jeweler in Houston, Texas

Welcome to Whiteflash!

We cordially invite our Houston area clients to visit our beautiful boutique style showroom for a very special experience. Come see our A CUT ABOVE® diamonds and designer engagement rings in person and meet our friendly and knowledgeable staff of jewelry professionals.

Book your appointment now by visiting our Showroom Page where you can schedule your visit and learn more about the special venue we have created for our Houston area clients