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By  , Tuesday, August 01, 2006


MVI Marketing, which is very quickly establishing itself as the Gallup Poll equivalent for the jewelry industry, has just published shopping survey results that indicate US consumers will be in a spending mood this Christmas.

What's more, a significant portion of their disposable income is earmarked for jewelry. In nationwide phone interviews conducted with 2,713 consumers in early July, the group found the following:

Nearly 30% are planning to give jewelry for Christmas, with another 37% pondering the idea.

Earrings and necklaces are the Number One gifts of choice with 26% and 21.6% respectively of the respondents.

More than 87% of those polled said that while buying jewelry for others they just may indulge themselves.

Nearly 60% admitted they are likely to soon buy jewelry for themselves.

Of the 500 men respondents, 75% said they wear jewelry and 25% said they are likely to soon buy more with watches, rings and chain the leading candidates for purchase.

Not surprisingly, diamond was the overwhelming favorite gem with the men who were polled.

Asked what would most influence their next jewelry purchase, the men cited five factors: design, personal taste, accessorizing with their wardrobe, craftsmanship and the power of suggestion from their wives and girlfriends.


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