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New Whiteflash Bobble is Simply “Bella”

By  , Thursday, March 31, 2011

Lost in translation; definitely not. No matter what language, the outcome is the same; Whiteflash, the go-to destination on the web for superior quality diamonds, has unveiled yet another spectacular design that can only be summed up in one word — simply “Bella”.

Bella Diamond Pendant
The newly minted “Bella” Diamond Pendant is a force to be reckoned with even amid the already impressive line up of diamond jewelry pieces that Whiteflash carries. Insanely diamond intensive and brilliant, the “Bella” design is reminiscent of an overflowing jewel box; perfectly showcasing the brand’s famed A CUT ABOVE® branded hearts and arrows Super Ideal diamonds.  Detailed galore, the piece has an adorned bale and delicate yet striking milgrain edge work.  The bold, but not distracting, scrollwork artfully finishes the side profile making “Bella” a feast for the eyes no matter the angle.

Completely customizable to reflect your diamond personality, the “Bella” setting comes in white and yellow gold or platinum; and starts at a surprisingly affordable $1895. The center diamond, which is dictated by your level of desired intensity, is surrounded by 34 sparkling A CUT ABOVE® Hearts and Arrows Diamond Melee (0.65ctw; F/G VS). Edwardian inspired, the setting beautifully showcases the best of what diamonds offer: fire, sparkle, brilliance, movement and overall WOW!

Competing in the fiercely competitive diamond industry is no small feat; and to take it by storm, especially for an online designer, as Whitefash has been noted as doing, is a remarkable triumph.  The many accolades that the brand has received are primarily a result of their unyielding commitment to innovation coupled with an ability to stay remarkable current and in tune with the illusive desires of today’s woman.

About Whiteflash:

Whiteflash is the first company in the U.S. to offer an exclusive brand of Hearts & Arrows diamond and bring the sheer beauty of “super ideal cut” to the Internet Debi Wexler, a computer entrepreneur founded Whiteflash in 2000 bringing an expansive selection of loose diamonds to the Internet, including an exclusive brand of Hearts & Arrows diamonds. ‘Whiteflash A Cut Above’ ®  is unmatched in its brilliance, fire and sparkle and remains the only Hearts & Arrows diamond sold online with advertised standards and a “true patterning” guarantee. Whiteflash also offers original, handcrafted platinum and gold settings, diamond engagement rings and wedding bands, custom designs and specialty jewelry. For more information, log on to or call 877.612.6770.

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    Telephone 1-877-612-6770
    Outside USA 1-832-252-6770
    2150 Town Square Pl
    Sugar Land,
    TX 77479 USA
    Winner of the 2015 BBB Pinnacle Award
    Best Jeweler in Houston, Texas

Welcome to Whiteflash!

We cordially invite our Houston area clients to visit our beautiful boutique style showroom for a very special experience. Come see our A CUT ABOVE® diamonds and designer engagement rings in person and meet our friendly and knowledgeable staff of jewelry professionals.

Book your appointment now by visiting our Showroom Page where you can schedule your visit and learn more about the special venue we have created for our Houston area clients