By Ashley Bailey
, Tuesday, December 05, 2006
According to a study by Platinum Guild International USA the number of people researching fine jewelry on the internet is growing. In fact the internet is the number one resource for Men who are looking for what’s often their first fine jewelry purchase – the engagement ring.
PGI-USA has added a new feature on its websites to assist shoppers called “Find a Retailer.” The section was created to identify reputable fine jewelry retailers offering platinum jewelry.
Two other sections may be helpful to browsing shoppers as well:
The “Design Gallery” displays over 200 designs from dozens of top designers, separated into logical shopping areas: Bridal, Fashion, Anniversary, Advertised Product and a Design Showcase.
The “Celebrity Showcase” features fashion trends seen in Hollywood and among popular celebrities. Consumers are highly influenced by celebrity trends and retailers can keep up to speed on the most recent trends by staying abreast of these pages.