By
Ashley Bailey, Thursday, August 24, 2006 12:00 AM

Whiteflash A Cut Above – The Most Visually Balanced Diamond in the World™
Whiteflash A CUT ABOVE® Hearts & Arrows and Princess cut diamonds exceed the world’s highest standards for craftsmanship and performance. They are held to a level of cut precision far beyond ideal. Each Hearts & Arrows round is faithfully cut so that all 57 facets line up perfectly with their opposites for dazzling performance in all lighting conditions.

The crisp, colorful patterns and brilliant life seen in Whiteflash A CUT ABOVE® are a result of Whiteflash’s exclusive design for Visual Balance™. The round diamond has existed for hundreds of years, but superideals have been possible for less than 20.
Whiteflash A CUT ABOVE® is the leading H&A diamond sold exclusively on the Internet, and remains the only H&A diamond with a guarantee of true optical symmetry and Visual Balance™.

Princess cut diamond
The Whiteflash A CUT ABOVE® Princess is the dazzling sister to our Hearts & Arrows round diamonds. Introduced in 2006, this sizzling square cut is the result of years of research and development. Cut with the same Visual Balance™ that is the priority for all Whiteflash A CUT ABOVE® diamonds, this Princess dances in all lighting conditions. In either shape, Whiteflash A CUT ABOVE® stands at the pinnacle of cut precision.
Craftsmanship
The creation of an Whiteflash A CUT ABOVE® begins with selection of premium rough. Every stage is approached with great detail. To become a Whiteflash A CUT ABOVE® even the most minor facets must be crafted in exquisite detail. When all of these tiny mirrors are precisely brought into their most effective position the result is a brilliant superideal diamond where every facet is in sharp alignment with the others. To ensure each tiny mirror is precisely aligned with the others craftsmen must double check their work every few seconds: Even the slightest deviation will distort the true Hearts & Arrows pattern. If any detail falls outside of Whiteflash's tight tolerances the diamond will not be Whtieflash A CUT ABOVE®. It takes significantly more time and effort to produce an A CUT ABOVE® diamond, but the extra effort is well worth it. Today Whiteflash A CUT ABOVE® is recognized as the most visually balanced diamond in the world.
AGS 0 ‘Ideal’ Light Performance
Every Whiteflash A CUT ABOVE® Diamond receives the coveted 0 ‘Ideal’ cut grade from the American Gem Society, exceeding the industry’s strictest standards in proportions, polish, symmetry and most important: direct light performance. In 2005 the AGS introduced the industry’s first-ever scientific cut grade based on actual light performance. The AGS uses human analysis and computer ray-tracing to determine the quantity and quality of light being returned to the viewer for each diamond, in motion as well as in the face-up static position. The 0 ‘Ideal’ grade is the world’s strictest laboratory standard for cut.
Grading and Rarity
Most diamonds are not sent to the American Gem Society for grading, because more than 97% of rounds and princess cuts fail to meet AGS 0 ‘Ideal’ requirements. This is why you’ll find commercial diamonds sent to labs with softer grades, or no cut grade at all.
The GIA has a global reputation for strictness in color, clarity and finish but is behind the AGS in cut grading. A princess cut diamond sent to the GIA may earn top grades in color and clarity but no cut grade or performance information will be reported. GIA’s existing cut grading system (limited to rounds) is only two-dimensional. To assess performance in fancy shapes a three-dimensional system like that of the AGS is necessary.
Diamonds can be sent to any lab for grading. We have evaluated the different systems and find the American Gem Society’s cut grading methodologies to confirm our approaches over many years, and the historical approaches of diamond cutters and diamontaires over generations. With regard to cut grading, AGSL is leaps and bounds ahead of other labs.
Whiteflash A Cut Above Toolkit

You can demonstrate the extraordinary cut quality of your diamond because every Whiteflash A Cut Above purchase includes a complimentary Whiteflash A CUT ABOVE® Toolkit ($75 retail value). The kit includes tweezers, diamond polishing cloth, parcel-paper holder and a compact magnifying Hearts & Arrows viewer, all embossed with Whiteflash logo. The viewer permits a three-dimensional view of the “Hearts & Arrows” (arrows only once diamond is mounted) which made Whiteflash A CUT ABOVE® rounds famous and the exquisite craftsmanship of your Whiteflash A CUT ABOVE® Princess (princess cuts show different patterning effects due to differing geometry).
Whiteflash A CUT ABOVE®
The success of Whiteflash A CUT ABOVE® is a result of the most modern tools and craftsmanship in the industry. All Whiteflash A CUT ABOVE® diamonds are held to the same rigorous testing, analysis and grading standards. We have been cutting our Whiteflash A CUT ABOVE® Superideal Hearts & Arrows round brilliants to exceed all American Gem Society testing parameters for nearly a decade. In 2005 the AGS upgraded their requirements, enforcing even stricter standards. Whiteflash A CUT ABOVE® continued to receive the highest possible marks on all measures, including the new light performance measure where commercial diamonds fall short. Diamonds of Hearts & Arrows precision were introduced little more than 20 years ago. Whiteflash pioneered the design specifics of Whiteflash A CUT ABOVE® rounds and now the Whiteflash A Cut Above Princess, and continues to set standards in the global diamond market.
For more specific questions ask our experts