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Whiteflash BBB Winner of Distinction

(May 12, 2014 Houston, TX )


Whiteflash Inc, top tier retailer of ideal diamonds and fine bridal jewelry, was honored this week by the Better Business Bureau for excellence in quality control, customer service and customer satisfaction.  Named a 2014 Winner of Distinction among all the retail jewelers in the greater Houston area, Whiteflash has now received high honors from the BBB for nine years in a row and maintains an A+ rating.



BBB members are judged on several areas of performance including product quality, customer care, education, and innovation.  Whiteflash received high marks for an outstanding record of customer satisfaction as reflected in the thousands of Whiteflash reviews found on the internet from customers all over the world.  A CUT ABOVE® super ideal diamonds, available exclusively at Whiteflash, are considered among the finest diamonds in the world with proven light performance and exceptional beauty.


An overriding commitment to the customer experience has always been at the core of the Whiteflash philosophy and drives the company in the quality of its products as well as the information, education, expert guidance, and above all, customer care it provides.  Vera Wages has been head of Customer Service at Whiteflash for 11 years and puts it this way. “I personally love being part of the joy that our customers experience with our products.  And it is very rewarding to help smooth out any rough spots for them to ensure a joyful resolution.”


Whiteflash CEO Debi Wexler adds, “Our company core values really define how we go about serving our customers, our trading partners and our employees.  As our mantra indicates, it’s all about delivering a Brilliant Experience.  We are certainly proud to have been recognized again this year by the BBB with another Award for Excellence”.


Whiteflash continues to evolve and expand.  In addition to the international reach of their robust e-commerce site, their Sugar Land showroom now serves a growing Houston area clientele and offers a full line of designer engagement rings by top brands including Tacori, Verragio, Simon G, Ritani, Mark Schneider, Vatché and Benchmark. The Whiteflash store was also recently awarded membership in the prestigious American Gem Society.


About Whiteflash:


Whiteflash is a top tier retail jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE® Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.


The award winning website, described by Kiplinger’s Magazine as the ‘Lord of the Online Rings” enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient, secure and information rich environment.


Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management and welcome visitors to their Houston jewelry showroom located in the upscale community of Sugar Land, TX.  Whiteflash is a proud member of the American Gem Society.


For more information, log onto or call toll free 877-612-6770




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    Whiteflash rating :
    4.80 Rating based on 4268 reviews. Read all testimonials
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    Telephone 1-877-612-6770
    Outside USA 1-832-252-6770
    2150 Town Square Pl
    Sugar Land,
    TX 77479 USA
    Winner of the 2015 BBB Pinnacle Award
    Best Jeweler in Houston, Texas

Welcome to Whiteflash!

We cordially invite our Houston area clients to visit our beautiful boutique style showroom for a very special experience. Come see our A CUT ABOVE® diamonds and designer engagement rings in person and meet our friendly and knowledgeable staff of jewelry professionals.

Book your appointment now by visiting our Showroom Page where you can schedule your visit and learn more about the special venue we have created for our Houston area clients