By  

woman

Diamonds are forever. Youth lasts about 20 minutes and has a short attention span. But an online diamond company is going after the young and the rockless.

Whiteflash.com sells diamonds. Loose diamonds. Set diamonds. Diamond bracelets. Politically correct diamonds. All kinds of permanent sparklers.

Now anyone who can hum along to the tune of "Diamond Girl" or "Diamond Dogs" is probably too old to trust any online company to deliver diamonds. Personally, we're cool buying high thread sheets online, but if we're going to spend our extremely hard earned money on big ticket items such as diamond earrings, for example, we want a real live jeweler along for a little hand-holding. Whether that means we are old, on-the-brink-of-extinction-consumer-dinosaurs or financially and/or emotionally insecure, we simply don't care. We use the Web for several hours every day doing research (real research, not porn, ya gutter brains) still we aren't buying big ticket items online, mail order or through telephone solicitations.

Which is why Whiteflash.com isn't going after the likes of us.

woman

If they were, they wouldn't be putting a pie-shaped diamond necklace on actress Keri Russell to woo us, for whom she is forever the angst-ridden NYU student "Felicity." Whiteflash provided financial backing for the movie "Waitress" so Russell was "seen on the scene" wearing a diamond pie necklace. She later donated the necklace to raise money for the Adrienne Shelly Foundation set up in memory the movie's director who was murdered.

Which is a very long way of saying: Kids buy whatever celebrities wear. Even high ticket items sold only online.

We really hope pop culture's obsession with celebrity ends soon because we're personally bored with it and would, for once in our sad little lives, like to be in sync with our surroundings instead of standing on the outside going, "Huh? I don't get it."

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