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The clever, eye-catching PIECE OF THE PIE was prominently featured on Ms. Russell’s neck in US Magazine.  It features a platinum pan, yellow gold crust, diamond icing and ruby cherries.  Only three such pieces were created.  One went to to benefit the Adrienne Shelly Foundation.  Shelly, who produced, directed and stars in “Waitress” was murdered last year in New York City.  Another exclusive PIECE OF THE PIE design created for this movie by Whiteflash will be auctioned off on the website as part of a Mother’s Day promotion.  Each person who attends the special Mother’s day screening of Waitress in 45 cities across the country received a card with an opportunity from to win a special gift, as well as $50 off any purchase of $500 or above from  Martha Stewart and HGTV are also sponsors of this event. 

The necklaces were designed and created by, an online boutique specializing in precision-cut diamonds and custom jewelry creations.  Recognized for their premium workmanship, Whiteflash has been hailed as “Lord of the Online Rings” by Kiplinger’s financial magazine.


Whiteflash and Fox-Searchlight Pictures celebrate "Waitress" with a gift giveaway

Keri Russell poses with a unique PIECE OF THE PIE necklace created by, a premier sponsor of “Waitress.”   The FOX-Searchlight film opened in theaters nationwide on May 2, starring Russell (Mission: Impossible 3, Felicity), Cheryl Hines (Curb Your Enthusiasm), Nathan Fillion (Felicity) and Andy Griffith.  The movie has received universal raves and was prominently featured in every entertainment publication during its opening week.  Sponsors of the film’s premier were Whiteflash, Interview Magazine and DKNY. 

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    Telephone 1-877-612-6770
    Outside USA 1-832-252-6770
    2150 Town Square Pl
    Sugar Land,
    TX 77479 USA
    Winner of the 2015 BBB Pinnacle Award
    Best Jeweler in Houston, Texas

Welcome to Whiteflash!

We cordially invite our Houston area clients to visit our beautiful boutique style showroom for a very special experience. Come see our A CUT ABOVE® diamonds and designer engagement rings in person and meet our friendly and knowledgeable staff of jewelry professionals.

Book your appointment now by visiting our Showroom Page where you can schedule your visit and learn more about the special venue we have created for our Houston area clients