WhiteFlash Education

Whiteflash Links and Featured Partners

Tue, 18 Jun 2013 17:06:37 -0500

Whiteflash Links and Featured Partners Find all of our sweepstakes on Hypersweep.com [...]

Tacori Sport Bands

Mon, 17 Jun 2013 02:03:51 -0500

Tacori Sport Bands Tacori Sport Bands In a move that is pure “Tacori” the unique needs of the gentleman have been beautifully anticipated in the Tacori Sport Band. Today’s guy is active and a wedding band has to stand up to some pretty good wear and tear. To help put guys at ease with the thought of owning a precious designer band, Tacori provides a beautifully made stainless steel Sports Band for [...]

Mark Schneider Enchantment Rings

Fri, 14 Jun 2013 09:11:59 -0500

Mark Schneider Enchantment Rings Mark Schneider Enchantment Ring The over 120 designs in the Bridal Collections of Mark Schneider each start with a feeling that inspires the design and is captured in its development. Combine magic, allure and mystique and the result is pure “Enchantment”! Search Mark Schneider Designs Fluid lines and sweeping elegance characterize a style that is both de [...]

Be a Tacori Girl! Follow, Repin, and WIN! Terms & Conditions

Thu, 13 Jun 2013 15:11:15 -0500

Be a Tacori Girl! Follow, Repin, and WIN! Whiteflash Pinterest Contest Terms & Conditions OFFICIAL RULES This promotion is in no way sponsored by, endorsed by, administered by, or associated with Pinterest. By entering the Be a Tacori Girl! Follow, Repin, and WIN!, you are providing your information to Whiteflash Inc., and not to Pinterest. The information you provide will only be used by Whiteflash Inc. for ordinary business purposes and its third-party vendor who is administering this contest. The [...]

Mark Schneider Secret Heart

Thu, 23 May 2013 05:27:41 -0500

Mark Schneider Secret Heart Mark Schneider is well known for creating superb jewelry. His exceptional skill as a craftsman and his innovative artistry in jewelry design has been recognized in countless awards from the most prestigious organizations. But perhaps the most important aspect of his inspiration is the emotional power that his jewelry conveys to the wearer. Nowhere is this more apparent than in the Secret Heart emblem on each design in his bridal collection. The secret heart is a discreet yel [...]

Tacori Reviews

Wed, 08 May 2013 08:19:00 -0500

Tacori Reviews For over four decades, Tacori rings have been known for combining classic timeless elegance with modern sophistication. Established in 1969 by Haig Tacorian, the California based American designer has become one of the most respected in the jewelry industry. Tacori reviews and testimonials from delighted owners of these distinctive designs regularly attest to the beauty and intricacy of each handcrafted piece in the Tacori Collections. The uniqueness of Tacori is evident since no t [...]

Mark Schneider Reviews

Tue, 07 May 2013 04:15:56 -0500

Mark Schneider Reviews Mark Schneider Enchantment Mark Schneider’s philosophy for jewelry design is to create wearable pieces of art. Countless glowing Mark Schneider reviews attest to the magic of fine jewelry design by an artist who is also a master craftsman. In addition to thousands of delighted clients, the passion he has for his work has earned this outstanding jewelry designer over 70 p [...]

Vintage Engagement Rings

Tue, 07 May 2013 03:57:15 -0500

Vintage Engagement Rings Verragio Vintage Ring The terms ‘vintage’ and ‘antique’ are often used interchangeably. However, when you are talking about diamond engagement rings, there is a difference. Vintage engagement rings are crafted to look like they are from a previous era. An antique engagement ring is one that is actually over fifty years old, whereas a vintage engagement ring may brand [...]

How will my jewelry or loose diamond be packaged? Do you supply a high quality box?

Thu, 25 Apr 2013 11:20:03 -0500

Yes we do. We understand that the presentation is a very important part of the experience and we provide elegant packaging. Please see our packaging page for images and information about our jewelry and loose diamond boxes. [...]

Whiteflash Ring and Jewelry Boxes

Thu, 25 Apr 2013 02:37:35 -0500

Whiteflash Ring and Jewelry Boxes “Good things come in small packages”. This is especially true when the package contains an exquisite diamond engagement ring, diamond pendant, earrings or any fabulous piece of diamond jewelry from Whiteflash. The ring and jewelry box is the first impression made, even before the treasure inside is unveiled. At Whiteflash, we understand the importance of the proper presentation. Our tasteful and elegant packaging sets the stage for the excitement of the next moment to come [...]

What is a "super ideal" diamond?

Mon, 22 Apr 2013 12:02:02 -0500

A true super ideal is a certified ideal cut diamond that has passed additional critical tests for cut craftsmanship and light performance. The A CUT ABOVE is considered by experts to be the leading super ideal because the criteria and standards are published and superio proven through light performance imaging. To read more please go to our Super Ideal Diamonds page. [...]

Diamond Sparkle - The Benefits of Ring Cleaning

Thu, 11 Apr 2013 01:51:25 -0500

Diamond Sparkle - The Benefits of Ring Cleaning Diamond Sparkle The amazing sparkle of a diamond- there is nothing else quite like it. Experts will tell you that a well cut diamond will display fire and brilliance far beyond the average cut diamond. Ideal cut diamonds such as Whiteflash A CUT ABOVE® Hearts and Arrows Diamonds are cut for maximum light performance and exhibit sparkle even in the [...]

The Super Ideal Diamond

Fri, 05 Apr 2013 05:14:41 -0500

The Super Ideal Diamond Diamond CUT quality, the most important of the 4 C’s, has the greatest impact on diamond beauty. So it may be surprising that of all the diamonds in the market only a small percentage are cut particularly well! And only a small percentage of those are cut to ideal standards. True “super ideal diamonds” are exceedingly rare. So, what distinguishes a super ideal from an ideal diamond and why does it matter? This graphic represents a rough illustration of the relative cut qual [...]

Large Diamond

Fri, 05 Apr 2013 04:53:00 -0500

Large Diamond - Important Diamond Listings The market is full of diamonds. There are hundreds of sellers and hundreds of thousands of options for a buyer looking for a certified diamond. But the list of really special diamonds is relatively short. Diamonds combining very high color and clarity with ideal cut craftsmanship will always be in very limited supply and very high demand. And a large diamond with these characteristics is that much more exclusive. Here you will find quick links to some of [...]

Solitaire Ring Ideas

Tue, 02 Apr 2013 04:13:23 -0500

Solitaire Ring Ideas Legato Solitaire Ring “Simple but elegant” is more in style than ever. They say “everything old is new again” and that holds true throughout the fashion and jewelry industry. Some classic styles never completely disappear, but often resurface and evolve throughout the years. That is true with the beautiful solitaire ring. The highly ornate and lavish designer engagement rin [...]

4 Carat Diamond

Mon, 01 Apr 2013 02:07:32 -0500

4 Carat Diamond 4 Carat Diamond Considering that the average diamond sold in an engagement ring nationally is a quarter of a carat (0.25 carat), a four carat diamond (4.00 carat) is obviously a very, very large diamond. Gem diamonds of this size are very rare, representing an almost incomprehensibly small percentage of all diamonds mined. It is estimated that only about 1 in a million make the [...]

Diamond Cloud Inclusions - Impact on Diamond Sparkle

Mon, 01 Apr 2013 01:54:48 -0500

Diamond Cloud Inclusions - Impact on Diamond Sparkle Diamond Sparkle The most spectacular diamonds are brilliant, fiery and dynamic. It is this great light performance that makes diamonds so beautiful and mesmerizing. The best diamonds almost seem to be alive, with personalities that change in response to each new lighting environment. On the other hand, nobody aspires to own a cloudy diamond! [...]

Ideal Diamond - What does the term really mean?

Mon, 25 Mar 2013 06:02:37 -0500

Ideal Diamond - What does the term really mean? Round & Princess Ideal Diamonds If you are in the market for a diamond these days you will likely hear terms like “ideal” and “hearts and arrows”, and “triple excellent”. What exactly is an ideal diamond and what do all these different superlatives mean? First, it should be understood that these terms really refer to only one of the diamond 4 [...]

The Diamond Pendant - Elegance at its Best

Mon, 25 Mar 2013 05:32:07 -0500

The Diamond Pendant - Elegance at its Best Bella Diamond Pendant The beautiful diamond pendant is always a classic look of elegance. It is the one piece of jewelry that a woman wears the absolute closest to her heart. As a gift, diamond pendant necklaces can hold a special meaning, sometimes only known between the giver and the receiver. Historically, a diamond necklace has been a statement [...]

Designer Engagement Rings - What are the most important considerations?

Mon, 18 Mar 2013 03:54:50 -0500

Designer Engagement Rings - What are the most important considerations? Vatche Engagement Ring Preparing for engagement and marriage is a once in a lifetime event. The rings that you are given the day you get engaged and married are ones you will wear for the rest of your life. With that in mind, there are many purchases where cutting corners is necessary and acceptable but when shopping for an [...]

Diamond Sparkle - The Secrets of Scintillation

Mon, 18 Mar 2013 03:03:59 -0500

Diamond Sparkle - The Secrets of Scintillation As soon as the first rudimentary facets were put on a diamond crystal, mankind became aware of the primary attribute that makes diamonds beautiful. They sparkle! And it can be an absolutely mesmerizing effect. But it was not until relatively recently that we have begun to understand what actually makes a diamond sparkle. And we have the AGS (American Gem Society) Laboratories to thank for it. Their advanced research has greatly “illuminated” the subject of [...]

Diamond Jewelry - Houston Style!

Fri, 15 Mar 2013 03:45:50 -0500

Diamond Jewelry - Houston Style! Houston is the fourth largest city in the United States, and every possible commodity you would ever wish to purchase is available, including diamond jewelry. No matter what your taste and budget, there is likely a source very near you to meet your requirements. With such an abundance of commercial quality diamond jewelry, most Houston jewelry shoppers have no difficulty finding something pretty. But every now and then, we are blessed with a special occasion or moment t [...]

Why Are Engagement Rings Diamonds?

Fri, 15 Mar 2013 03:33:29 -0500

Why Are Engagement Rings Diamonds? When someone gets engaged, the common expectation is to receive a diamond engagement ring. It is considered to be the symbol of love and affection, and of betrothal. It’s what all little girls dream about receiving one day when they grow up, and all young men want to give to their true love. But did you ever wonder why are engagement rings diamonds instead of some other gemstone? The reason has to do with the amazing properties of diamond and what the engagement ring [...]

Buying an Engagement Ring - Is there anything more stressful?

Fri, 15 Mar 2013 03:13:42 -0500

Buying an Engagement Ring - Is there anything more stressful? Perhaps one of the most exciting and eventful days in a woman’s life is when she is presented with a diamond engagement ring. Even when she knows it’s coming, there is nothing quite as thrilling as the moment her eyes behold that sparkling symbol of love and affection. At the same time, many men find buying an engagement ring to be an extremely stressful and taxing experience. After all, most men have never had an opportunity or reason to sh [...]

Wedding Ring or Wedding Band - What's the difference?

Tue, 12 Mar 2013 03:56:35 -0500

Wedding Ring or Wedding Band - What's the difference? To quote Beyoncé; “If you like it then you should have put a ring on it”. She was probably referring to a diamond engagement ring, and we all know what those are. But when it’s time to march down the aisle and say your “I do’s”, do you put on a wedding ring or a wedding band – and what’s the difference? Search for Rings and Bands Traditionally wedding bands were only worn by men. They were simple unembellished circles of metal with no diamonds or a [...]

Diamond as an Investment - Is it a good idea?

Tue, 12 Mar 2013 03:34:38 -0500

Diamond as an Investment - Is it a good idea? Besides being an investment in the future happiness of a newly engaged bride or groom to be, questions are frequently asked about diamond as an investment. Are diamonds a good investment financially? There is not a clear cut answer to this question, but it is an intriguing one! Like all investments, the results can be unpredictable. However, despite the volatile and erratic global market, the demand for diamonds remains strong throughout the world. Diamond [...]

Houston Diamond Retailers - Where to find the best price on certified diamonds in Houston

Mon, 11 Mar 2013 04:00:18 -0500

Houston Diamond Retailers - Where to find the best price on certified diamonds in Houston Houston, Texas is the largest city in the state of Texas and the fourth largest city in the entire United States. And in Houston diamonds are where it’s at! Whether you are a native born Texan or just “got here as quick as you could”, it’s a pretty safe bet that there is a major shopping area somewhere very near you. And where there is shopping, there is usually jewelry. You may be looking for an anniversary pres [...]

Online Diamond Shopping - Diamond Guide for the Internet Age

Wed, 06 Mar 2013 07:58:26 -0600

Online Diamond Shopping - Diamond Guide for the Internet Age The thought of buying something as expensive as a diamond online is a scary proposition for most people. But for those who can get past that first impulse and explore the idea a little deeper, a brilliant new world begins to open up. And that new understanding can be very rewarding indeed! Online diamond buyers often get more beautiful and valuable diamonds for much less money than traditional shoppers. And, if done right, buying diamonds onli [...]

How to Buy a Diamond - A Practical Diamond Guide

Mon, 04 Mar 2013 03:14:40 -0600

How to Buy a Diamond - A Practical Diamond Guide The tiny but mighty diamond, and all that it represents, is amazing to behold. There is so much emotion associated with buying a diamond. What better way to say “I will love you forever”? What better way to wish a happy birthday, happy graduation, happy anniversary? The joy in giving the gift of a diamond is only outweighed by the expression on your loved ones face when receiving it. But along with this joy, there may be an element of fear and trepidation. [...]

Yellow Gold - Is it making a comeback?

Mon, 04 Mar 2013 03:06:57 -0600

Yellow Gold - Is it making a comeback? Verragio Yellow Gold Ring Are “yellow days here again”? For the past couple of decades, the traditional look of yellow gold in the world of jewelry has been largely out of fashion, at least in the U.S. market. But jewelry fashion tends to move in cycles. What was once the obvious choice began to fade from sight in many parts of the world. The only yellow g [...]

Houston Diamond Shoppers - Learn the best kept secret in town!

Mon, 04 Mar 2013 02:50:00 -0600

Houston Diamond Shoppers - Learn the best kept secret in town! You won’t see giant billboards along the highway, nor are you likely to have your TV enjoyment interrupted by a distracting ad. But if you are in the market for a certified diamond or diamond engagement ring, you will want to know more about Whiteflash! You very well may end up joining a growing number of Houston diamond shoppers that have discovered this gem of a company. With a lovely new boutique style showroom in the upscale community [...]

Princess Diamond – What to look for in a Princess Cut Diamond

Wed, 27 Feb 2013 02:34:03 -0600

Princess Diamond – What to look for in a Princess Cut Diamond “Once upon a time there lived a princess… “ Unlike the fairy tale princess, this one was born in the skilled hands of a diamond cutter sometime in the 1960’s. Since then, the princess diamond has gained royal status and is now second only to the round brilliant in popularity. The Princess cut diamond has a brilliant style facet arrangement on the pavilion, much like a round diamond, but is square in shape. They adorn the engagement r [...]

Three Stone Ring - Past, Present and Future

Wed, 27 Feb 2013 02:10:45 -0600

Three Stone Ring - Past, Present and Future Three Stone Ring You’ve heard of “wearing your heart on your sleeve”. A popular new twist to that idea wearing your past, present and future on your finger! Of all the many styles and types of diamond jewelry to choose from, the three stone ring is perhaps the most romantic and meaningful. The powerful concept of three exquisite diamonds and the meaning behind them is the perfe [...]

Pave Engagement Rings

Fri, 22 Feb 2013 02:31:39 -0600

Pave Engagement Rings Legato Pave Engagement Ring Pave (pronounced pah-vay) is a type of setting that features many small diamonds placed very close together on the surface of a piece of jewelry. The word comes from the French term meaning pavement (as in a street) and results in an exquisite gleaming ring that looks like it was literally paved in diamonds. Pave engagement rings are more popular with brides today than e [...]

Halo Engagement Rings

Wed, 20 Feb 2013 05:14:25 -0600

Halo Engagement Rings Halo Prong Engagement Ring Every angel deserves a Halo. Start with a beautiful diamond. Surround it in a circle of smaller beautiful diamonds. The result is always going to be heavenly and breathtaking. This is the concept behind exquisite Halo Engagement Rings. They are always unique and extraordinary. The halo setting features a gorgeous center diamond as the focal point, fully encircled by smal [...]

Diamond Sparkle - Why do diamonds sparkle?

Mon, 18 Feb 2013 02:38:11 -0600

Diamond Sparkle - Why do diamonds sparkle? “Finding truth – finding love, these diamonds sparkle from lights above” author unknown. A lovely thought, but the real question is; Why do diamonds sparkle and which diamond sparkles the most? Aside from their monetary and sentimental value, the sparkle of a diamond is what makes them so breathtakingly beautiful. Everything in the world and in the universe that glitters and glows is compared to the brilliance of a diamond. Even as babies, we all heard the song [...]

The Diamond Tennis Bracelet - Tennis Anyone?

Mon, 18 Feb 2013 01:59:40 -0600

The Diamond Tennis Bracelet - Tennis Anyone? As a fine jewelry accessory the diamond tennis bracelet is hard to “match”. It is rare that a piece of jewelry (or anything else for that matter) soars in popularity and remains there for decades and beyond. The diamond tennis bracelet has definitely reached this illustrious status. As a matter of fact, the style was popular even before the now ubiquitous term was coined. Before 1987, a row of diamonds set in a bracelet in a symmetrical pattern was descri [...]

Diamond History - Early Uses for Diamonds

Fri, 15 Feb 2013 04:49:46 -0600

Diamond History - Early Uses for Diamonds Most of us think of diamonds as beautiful sparkling gemstones that are worn in the form of jewelry. We associate diamonds with expressions of love, engagement, anniversary, status and luxury. But if you look at the history of diamonds you will find there is much more then meets the eye. In diamond history, early uses for diamonds included such things as warding off evil spirits, healing illness and casting love spells. Today, it could be said that diamonds s [...]

Platinum Education

Wed, 13 Feb 2013 01:43:56 -0600

Platinum Education Although the use of platinum in jewelry may seem like a current trend, it has been treasured through its long and fabled history. Some basic platinum education will help to better appreciate this amazing metal. The Incas and ancient Egyptians prized it. It has long been used by legendary jewelers and the most spectacular gems in history, such as the Hope and Koh-I-Noor diamonds, are secured into their mountings with platinum. There are many reasons why platinum has been, and continue [...]

Palladium Education

Tue, 12 Feb 2013 01:59:02 -0600

Palladium Education Palladium – you may have heard it mentioned in connection with wedding bands, designer engagement rings and other fine jewelry. To understand the place of this relative newcomer to the jewelry world some basic palladium education is in order. Palladium is a silvery-white, soft metal that is much like platinum, and as such is well suited to making diamond jewelry. In fact, palladium is a member of the Platinum Group Metals, also known as “Noble Metals”. It is highly resistant to tar [...]

Gold Education (Yellow, White, Rose Gold)

Mon, 11 Feb 2013 02:11:36 -0600

Gold Education There’s an old saying, “Remember the Golden Rule - Whoever has the gold, makes the rules”. Kidding aside, if you are interested in jewelry, some basic gold education will be helpful. There is little doubt that gold is the most sought after metal in the history of mankind. Through the ages it has been considered a symbol of wealth and power. To this very day gold is used all over the world as a form of monetary exchange. Its rarity and value makes it synonymous with luxury and prosperity. [...]

Most Popular Fancy Diamond Shapes Top Diamond Cuts

Thu, 07 Feb 2013 01:53:56 -0600

Most Popular Fancy Diamond Shapes Top Diamond Cuts When selecting a diamond, the shape of the diamond itself is one of the most important considerations. Each of the various diamond shapes and cuts have their own unique characteristics. Like all jewelry and fashion items, the most popular diamond shapes can depend on current trends and fads. Below I will describe the different diamond shapes you are most likely to encounter. But first a word about the shape that is identified most closely with the g [...]

Diamond Color Education - Diamond Color Guide from D - Z

Tue, 05 Feb 2013 04:06:38 -0600

Diamond Color Education - Diamond Color Guide When gemologists and industry experts refer to diamond color in the normal range (D-Z), the rule of thumb is “less is more”. A diamond’s lack of color contributes to its rarity and value. That is why a certified diamond that is white or “colorless” will receive a better diamond color grade than one that has visible color. As you learn about diamond color, you will find that color in a loose diamond usually manifests itself in pale yellowish or brownish tones [...]

Engagement Ring Insurance 101 - You've lost your jewelry, now what?

Tue, 05 Feb 2013 03:40:09 -0600

Engagement Ring Insurance 101 - You've lost your jewelry, now what? Engagement ring insurance, like any other kind of insurance, is the LAST thing you ever want to use but the one thing you are glad is there when you need it. There’s an awful pit in the stomach that comes with the realization that your valuable and sentimental piece of jewelry is missing. I know, I’ve been there, a couple of times. In the first instance, I did NOT have jewelry insurance and had to suffer the consequences. My most recent [...]

Diamond Earrings - A Timeless Fashion Statement!

Tue, 05 Feb 2013 03:18:30 -0600

Diamond Earrings - A Timeless Fashion Statement! 6 Prong Diamond Earrings No matter how the styles change and what the current trends are, classic diamond earrings are always in fashion. As essential as the “little black dress”, the beautiful simplicity and sophistication of unencumbered round diamonds glowing on your earlobes will always be the perfect fashion statement. Women tend to spend ex [...]

Great Love and Engagement Quotes

Mon, 04 Feb 2013 03:07:37 -0600

Great Love and Engagement Quotes The world is constantly changing. Technology is moving faster then we can possibly keep up with. People change, governments change, everything changes. The one thing that remains the same throughout the decades and all over the world is the mystical, unexplainable experience called love. The word itself is incredibly powerful. It is unconditional affection with no limits. Many love and engagement quotes have referred to love the “universal language” that unites us all. [...]

Diamond Quality vs Quantity - Why the Bigger Diamond is Not Always Better

Mon, 28 Jan 2013 02:27:51 -0600

Diamond Quality vs Quantity - Why the Bigger Diamond is Not Always Better Buying a diamond for an engagement ring will probably be one of the most important purchases you ever make. Deciding if you want “bang for the buck” or higher diamond quality and less diamond carat weight depends largely on what matters most to the person who will be wearing the diamond. The majority of people try to find a “happy medium” between diamond quality and diamond carat size. Like snowflakes, no two diamonds are ex [...]

Engagement Ring Styles - Solitaire Engagement Rings are still the Most Popular Choice

Mon, 28 Jan 2013 02:06:24 -0600

Solitaire Engagement Rings - Still the Most Popular Choice Diamond rings have been given to women, along with a proposal of marriage, since the early 15th century. In those days, diamonds were believed to have the power to enhance the bonds of love between husbands and wives. For many people, that belief still holds true. In the centuries that followed and to this very day, the diamond signifies devotion, love, commitment and a pledge between married couples all over the world. The solitaire diamond rin [...]

Precious Metals Education

Thu, 24 Jan 2013 02:03:12 -0600

Precious Metals Education Before making a fine jewelry purchase, it is important for customers to acquaint themselves with the characteristics of the various jewelry materials and get a bit of a precious metals education. Some of the most common precious metals used in creating jewelry are gold, silver, platinum, palladium and tungsten. The most frequently used gold alloys are 14K white gold, 18K white gold, 14K yellow gold, 18K yellow gold and 14K rose gold (also known as 14K pink gold). Due to its [...]

Verragio Venetian Collection: Personalize Your Designer Engagement Ring

Fri, 18 Jan 2013 04:50:53 -0600

Verragio Venetian Collection: Personalize Your Designer Engagement Ring Verragio Venetian Collection The Venetian collection of engagement rings by Verragio is unlike any other. Venetian engagement rings are unique in that they allow the customer to customize the ring to express her particular sense of style. The shank, or bottom portion of the ring, is available in five different options. Th [...]

Round Brilliant or Princess - Selecting a Diamond Style

Fri, 18 Jan 2013 03:01:02 -0600

Round Brilliant or Princess - Selecting a Diamond Style When it comes to diamond shapes, the two that stand out above the rest are the round brilliant cut and the square princess cut. Both are known for their eye catching sparkle and brilliance. The right one for you depends largely on personal taste and the different qualities of each that you find especially important. Round or round brilliant cut diamonds are the most traditional cuts and continue to be the most prevalent in today’s market. One [...]

Military Engagement Ring Discounts

Fri, 11 Jan 2013 02:16:32 -0600

Military Engagement Ring Discounts When shopping around for such an expensive purchase, people often ask about a military engagement ring discount. Whiteflash sincerely appreciates the sacrifices of the many brave men and women who dedicate themselves to serving our great nation. And we are proud to play a role in such an important time in each and every one of their lives. As a small token of appreciation, Whiteflash offers a military discount on diamond engagement rings. If you are just starting y [...]

10 Best Questions to Ask on a First Date

Fri, 11 Jan 2013 01:41:48 -0600

10 Best Questions to Ask on a First Date First dates can be a bit nerve-racking to some people since they can often make or break a future relationship before it begins. It brings to mind the old saying “you never get a second chance to make a first impression.” Once an initial impression is made and the first date is arranged, most people pretty much have an idea if they would like this to lead to date number two and beyond. There is so much you want to know about the person across the table from you on t [...]

I'm new to the subject of diamonds. Do you have a primer with basic info and guidance?

Fri, 04 Jan 2013 13:08:24 -0600

Yes we do. This page gives you a quick overview of the things you need to be thinking about as you shop for a diamond. It provides real-world practical advice as well as links to detailed information. Our Diamond Buying Guide is a great place to start your journey! [...]

Diamond Buying Guide

Thu, 03 Jan 2013 02:28:45 -0600

Diamond Buying Guide Diamond Buying Guide Diamond Search – Tips and Advice If you are shopping for a diamond, (as you most likely are since you are reading this page!) here is some practical guidance that will help you in your quest. The first piece of advice that should appear on any good diamond buying guide is to decide on a budget. If you stay within your means it will help you to focus, and it will remove a lot of s [...]

Whiteflash 2013 Calendar

Thu, 27 Dec 2012 04:41:07 -0600

Whiteflash 2013 Calendar We are pleased to present the Whiteflash 2013 Calendar. It is an annual labor of love produced by the Whiteflash photography department as a tribute to and for the enjoyment of our wonderful customers. This year’s cover design is inspired by the international Art Nouveau movement that swept through the decorative arts and architecture circles from the late 19th and into the early 20th century. Visually it was characterized by organic, flowing lines and forms resembling th [...]

The Ritani Setting Engagement Rings Collection by Ritani

Thu, 27 Dec 2012 03:37:55 -0600

The Ritani Setting Engagement Rings Collection by Ritani Recognized as one of the most sought after designers in the wedding ring industry, Ritani engagement rings capture the very essence of the love and emotion which they signify. Each handcrafted, individual work of art lends an aura of elegance and confidence of the woman who wears it. Ritani continually strives to produce the most unique and alluring engagement rings on the market. [...]

Is EGL certification as good as AGS or GIA?

Tue, 18 Dec 2012 01:22:39 -0600

Is EGL certification as good as AGS or GIA? From a standpoint of accuracy and consistency, the consensus of the experts is that EGL certification is not as reliable as diamond certification done by AGS or GIA. As a result, diamonds marketed with EGL reports are significantly discounted relative to diamonds with reports from AGS Laboratories (AGSL) and GIA. Diamond certification is part science and part practiced skill, but it is also a business. There appears to be a fundamental business reason that EG [...]

GIA Ex vs AGS Ideal

Fri, 14 Dec 2012 01:59:51 -0600

GIA Ex vs AGS Ideal Of the diamond “4 C’s”, diamond cut quality is considered by experts to be the most important. Defects in cut quality will result in diminished light performance. And after all, it is brilliance, fire and scintillation that make diamonds beautiful. Thus the debate between GIA Ex and AGS Ideal is one worth exploring. Select Your Diamond GIA and AGSL are the two most important gemological laboratories and both do cut quality analysis on diamonds. The American Gem Society Laboratories [...]

Modern Engagement Rings Collection by Ritani

Tue, 11 Dec 2012 01:32:01 -0600

Modern Engagement Rings Collection by Ritani Ritani Modern Engagement Ring The Modern Collection of Ritani engagement rings feature a variety of themes that reflect the beautifully eclectic taste of the designer. Modern engagement rings feature unique and sophisticated design motifs with a romantic and modern twist. Ritani rings are all exquisitely detailed and versatile. The designer brilliantly created them to be heirloom [...]

Pin It To Win It – Verragio Engagement Ring Pinterest Giveaway with Whiteflash

Fri, 07 Dec 2012 09:13:12 -0600

Pin It To Win It – Verragio Engagement Ring Pinterest Giveaway with Whiteflash Pinning images on Pinterest is a popular and fun way to share common interests with millions of your closest friends. Now imagine if, just by pinning, you were able to win a Verragio Engagement Ring worth $2500. That would certainly make the holidays bright! People love to see the passion and creativity that are put into Pinterest Boards. This December let everyone see your vision of the perfect holiday wedding and win a ch [...]

Whiteflash Verragio Pinterest Contest Terms & Conditions

Fri, 07 Dec 2012 08:52:45 -0600

The information you provide will only be used by Whiteflash Inc. for ordinary business purposes and its third-party vendor who is administering this contest. The information you provide will not be disclosed to any other third parties. By entering this contest, you hereby release Pinterest from any and all liability arising from this contest. 1. NO PURCHASE NECESSARY TO ENTER OR TO WIN. A PURCHASE WILL NOT INCREASE YOUR ODDS OF WINNING. ALL FEDERAL, STATE, LOCAL AND MUNICIPAL LAWS AND REGULATIONS APPLY. [...]

Parisian Engagement Rings Collection by Verragio

Wed, 05 Dec 2012 02:27:27 -0600

Parisian Engagement Rings Collection by Verragio Verragio PAR-3064P Engagement Ring Built with only the finest quality materials and superb craftsman- ship, Verragio engagement rings continue to climb their way to the top of the designer world. Verragio rings are made to showcase their center stone, capturing the very essence of each unique diamond. A passion for creativity and immaculate craftsmanship is evident throughout [...]

AGSL Diamond Clarity Grading

Tue, 04 Dec 2012 04:03:56 -0600

Diamond Clarity Grading - The AGSL Way *The following article is part of a series written in collaboration with the American Gem Society Laboratories. Special thanks to Alethea Inns, C.G., Director of Diamond Grading at AGSL for her technical contributions. Diamond clarity grading involves assessing how readily visible the inclusions are in a diamond and accounting for an extensive list of potential variables including the size, number, type, location and relief of its inclusions. At the American Gem S [...]

Diamond Fluorescence - Good or Bad?

Thu, 29 Nov 2012 01:33:26 -0600

Diamond Fluorescence - Good or Bad? Diamond Fluorescence The answer is both… or neither. What is fluorescence in a diamond? When exposed to invisible ultraviolet (UV) light, many diamonds temporarily luminesce, emitting visible light of different colors and different strengths. Sunlight and indoor fluorescent lights contain varying amounts of UV radiation. A significant percentage of diamonds in the market have some d [...]

Venetian Engagement Rings Collection by Verragio

Thu, 22 Nov 2012 03:11:28 -0600

Venetian Engagement Rings Collection by Verragio Verragio Venetian Collection AFN-5005CU The Venetian Collection of Verragio Engagement Rings is quite unique and extraordinary. They offer self customization by allowing you to select a particular look for the bottom portion (shank) of the ring. It’s like getting a custom ring specifically suited for your individual taste and style. Verragio Venetian Collection rings are avail [...]

Endless Love Engagement Rings Collection by Ritani

Wed, 21 Nov 2012 02:48:58 -0600

Endless Love Engagement Rings Collection by Ritani Ritani Engagement Rings An engagement ring is the most important piece of jewelry a woman will wear. It’s not just a sparkly accessory for her everyday attire, but a constant reminder of your unending love and commitment for the rest of your lives. Ritani engagement rings are designed to represent this undying love and affection shared between each and every couple. Show al [...]

Engagement ring shopping on a college student budget

Wed, 21 Nov 2012 02:15:53 -0600

Engagement ring shopping on a college student budget So you’re right in the middle of getting your college education and you meet the person of your dreams. Considering the rising cost of tuition, fees, living expenses and all that’s associated, the idea of engagement ring shopping seems daunting at best. With student loans looming in your future, the logic and feasibility of committing to the expenses associated with diamond engagement rings can be quite intimidating. Show all Engagement Rings For th [...]

Sapphire - Something Blue... and a whole lot more

Mon, 19 Nov 2012 01:36:21 -0600

Sapphire - Something Blue... and a whole lot more The gemstone we call Sapphire is the mineral Corundum. It comes in all colors of the rainbow. Sapphires come in vivid pinks and yellows and pastel colors of every hue. Colorless sapphires are often used as diamond simulants, especially for accent stones for customers who prefer natural gemstones. Sometimes multiple colors occur in the same crystal and these are referred to in the trade as “Parti-Colors”. Most sapphires on the market are heat treated [...]

International Shipping -which countries does Whiteflash ship to?

Thu, 08 Nov 2012 09:31:25 -0600

We ship to destinations worldwide. We are limited only by the ability to deliver high value packages securely to certain locations. Please see our international shipping list for countries we currently service. If your country is not on the list, please contact us for current status as delivery options do change. [...]

10 Diamond District Shopping DOs and DON’Ts

Tue, 06 Nov 2012 03:58:00 -0600

10 Diamond District Shopping DOs and DON’Ts Anyone who has every tried to shop for loose diamonds or an engagement ring in New York’s famed Diamond District knows that it can be overwhelming, frustrating and intimidating, as well as an amazing place to shop and browse in the most highly concentrated district of diamonds and diamond jewelry in the world. The Diamond District, occupying hardly more than one square block of space on 47th and 48th street in Manhattan, is home to a whopping 2,600 diamond and go [...]

Decided to buy diamond and setting separately? Pros and Cons

Tue, 06 Nov 2012 03:16:22 -0600

Decided to buy diamond and setting separately? Pros and Cons There are many aspects to consider when shopping for an engagement ring. One of those is the decision of whether or not to buy your diamond and setting separately. What are the advantages of buying the diamond separate from the setting? What are the disadvantages? What will be the deciding factor for you? After all, this is going to be both an important and sentimental purchase that deserves serious consideration. And your intended will appreciat [...]

Most Popular Diamond Jewelry in Houston

Tue, 06 Nov 2012 01:51:54 -0600

Most Popular Diamond Jewelry in Houston Whether you are looking for a funky pair of earrings to wear on vacation, a glamorous diamond bracelet for a black-tie affair, or simple stud earrings for everyday errands, you would be surprised to find out how easy it is to find jewelry and even engagement rings in Houston. Select Your Diamond While Houston may not have an international reputation for fine jewelry shopping the way Los Angeles, New York, Paris and London do, it is still far and away the best [...]

Diamond Laser Inscription

Fri, 02 Nov 2012 03:22:55 -0500

Diamond Laser Inscription Modern technology has provided the option of permanently marking diamonds in a very discreet way so that they can be identified quickly and conveniently. Diamond laser inscription is done using a very small and precise laser beam to lightly etch numbers, letters and even graphics on the girdle of the diamond. The laser inscription can be read using a jewelers’ loupe, but is not visible to the naked eye and does not impact the diamond’s quality or light performance. Every A CUT [...]

Masterwork Engagement Rings Collection by Ritani

Fri, 02 Nov 2012 02:32:53 -0500

Masterwork Engagement Rings Collection by Ritani Ritani Masterwork Engagement Ring Intricate detail is featured throughout all the Ritani collections. Superbly crafted with diamond micro-pave as a featured design element, Ritani rings are nothing short of small works of art. But the art of designing engagement rings reveals itself not only in the detail of the ring but also the way in which the ring enriches the beauty of it [...]

Are Whiteflash diamonds laser inscribed?

Thu, 01 Nov 2012 08:10:36 -0500

ALL A CUT ABOVE diamonds are inscribed with the AGS certificate number. This valuable benefit enables the owner to easily identify their diamond at any moment. The number is etched on the girdle of the diamond at the lab by a very small and very precise laser beam. It is only visible under magnification and does not alter the beauty, durability, or light performance of the diamond. Most Whiteflash Expert Selection and Premium select diamonds are also inscribed. To know if the diamond is inscribed l [...]

Couture Engagement Rings Collection by Verragio

Thu, 01 Nov 2012 03:28:07 -0500

Couture Engagement Rings Collection by Verragio Verragio Couture ENG-0410SR Verragio Cathedral Engagement Ring Of all the jewelry anyone will ever wear, there is one piece that is unquestionably the most cherished of all. The ring that every girl dreams of- the one she will keep on her finger for the rest of her life. Verragio Engagement Rings are designed to beautifully reflect indiv [...]

Celebrities Flock to Fancy Shape Diamond Engagement Rings

Tue, 30 Oct 2012 05:41:00 -0500

Celebrities Flock to Fancy Shape Diamond Engagement Rings If you’re one of those people who always click on the headline that says “See Her Celebrity Engagement Ring Here!” and whose eyes always skim the giant celebrity engagement rings on the cover of the supermarket-checkout-aisle tabloids, you’ve probably noticed a recent trend among those celebrity diamond rings. More and more often, celebs and other high-profile women are choosing engagement rings with non-round diamonds. Shapes like emerald-cut, radi [...]

Engagement Ring Trends in Austin Texas

Tue, 30 Oct 2012 04:06:21 -0500

Engagement Ring Trends in Austin Texas Austin has always been known as the Texas city that is nothing like the rest of Texas. “Keep Austin Weird,” proclaims the famous bumper sticker, and locals have aspired to do just that. Everything is different in Austin, and that applies to the engagement rings in Austin as much as any other product or purchase. Compared to the other engagement rings in Texas, engagement rings in Austin tend to be smaller, more simple, and more ethically and environmentally consc [...]

Diamond Buying Guide: How to Buy a 1 carat diamond

Mon, 29 Oct 2012 02:32:34 -0500

Diamond Buying Guide: How to Buy a 1 carat diamond Every diamond is unique, and every person who sets out to buy a diamond or diamond engagement ring is unique as well. Some diamond buyers have their hearts set on genuine hearts and arrows diamonds (ideal cut diamonds with a hearts and arrows pattern visible when viewed through a special viewer). Others are looking for a matching pair of ideal round cut diamonds for a pair of custom earrings. Some are looking for round shape diamonds, others for loose diam [...]

Benchmark Rings Reviews and Locations

Fri, 26 Oct 2012 01:33:50 -0500

Benchmark Rings Reviews and Locations Benchmark Wedding Ring Benchmark wedding bands are known the world over and Benchmark is recognized as a leader in the wedding jewelry industry for over 40 years. Benchmark sets the standard by which all others are measured. Purchasing a wedding band can be both exciting and frustrating. A wedding band potentially becomes part of your daily wear for the rest of your life -some people [...]

What is the Whiteflash pricing policy?

Mon, 22 Oct 2012 12:27:20 -0500

Whiteflash is dedicated to providing the absolute best products, services and benefits at extremely competitive prices. We post comprehensive information, including pricing, to a huge number of products that change on a daily basis. We make every effort for that information to be current and accurate and that products are available. In the event that pricing or other errors occur on our website, we will do our best to work with customers for satisfactory resolution to the issue, but we do reserve the rig [...]

Pin It To Win It Verragio Designer Engagement Ring Giveaway Verragio Love by Whiteflash.com

Mon, 22 Oct 2012 10:50:37 -0500

Starting Friday October 19th 2012, one of Sugar Land Texas most iconic brands, Whiteflash Inc. is launching a “Pin It To Win It - Verragio Love" contest. The winner will receive a $3,500 designer engagement ring from Verragio set with a one carat blue sapphire. We know are here for diamond jewelry inspiration, right? And it’s probably safe to say that you’ve pinned about a million images already, right? Well, imagine if pinning your dream wedding could win you a Verragio Engagement Ring worth $3,500. [...]

Whiteflash and Ruffled Blog Pinterest Contest Terms & Conditions

Thu, 18 Oct 2012 17:02:50 -0500

Pinterest Contest Terms & Conditions Pin it to Win It Contest OFFICIAL RULES This promotion is in no way sponsored by, endorsed by, administered by, or associated with Pinterest. By entering the Pin it to Win It Contest, you are providing your information to Whiteflash Inc., and not to Pinterest. The information you provide will only be used by Whiteflash Inc. for ordinary business purposes and its third-party vendor who is administering this contest. The information you provide will not be disclos [...]

Can you give me an overview of Whiteflash in two minutes?

Tue, 16 Oct 2012 17:39:20 -0500

The Whiteflash "Two Minute Drill" Whiteflash specializes in Ideal Diamonds and Engagement Rings. We are internationally known for expertise in the field of diamond light performance. Our A CUT ABOVE® super ideal diamonds are considered by experts to be among the finest diamonds in the world. We stock a deep inventory of certified AGS Ideal diamonds, both round brilliant and princess cut, in three in-house categories. In addition to our A CUT ABOVE® brand , we stock two other categories of d [...]

Classico Engagement Rings Collection by Verragio

Mon, 15 Oct 2012 04:13:42 -0500

Classico Engagement Rings Collection by Verragio Verragio Classico 0356 Engagement Ring Verragio Classico Collection of Engagement rings are just what the name indicates; classic, timeless and sophisticated. Each one exhibits extreme attention to detail and exceptional style. They are a perfect symbol of love and commitment. Verragio creates rings to last a lifetime and become priceless family heirlooms that will be treasure [...]

Vatche Rings and Jewelry Boutique in Sugar Land | Houston Texas

Fri, 12 Oct 2012 02:46:24 -0500

Vatche Rings and Jewelry Boutique in Sugar Land | Houston Texas Vatche U-113 6 Prong Engagement Ring As a visionary and perfectionist, Vatche has become a well respected name in the world of designer jewelry. Being very meticulous about the quality of his jewelry, Vatche has personally trained his entire staff. Vatche Engagement rings are not only designed and crafted with precision, but undergo a scrupulous quality control [...]

Ritani Rings and Jewelry Boutique in Sugar Land | Houston Texas

Fri, 12 Oct 2012 01:55:42 -0500

Ritani Rings and Jewelry Boutique in Sugar Land | Houston Texas Ritani Engagement Rings The name Ritani alone conjures up thoughts of elegance and sophistication. Since its beginning in 1999, Ritani has made every effort to ensure its jewelry is associated with quality and durability. From its cutting edge computer generated designs to the traditional craftsmanship of each piece, Ritani has quickly vaulted to the top of t [...]

Does Whiteflash deal in synthetic diamonds?

Thu, 11 Oct 2012 12:14:13 -0500

No we do not. We sell only natural mined and untreated diamonds. All of our loose diamonds come with laboratory certificates from AGSL and GIA documenting them as natural and untreated. Please see this page for more information on the issue of synthetic diamonds in the market today. [...]

What are diamonds made of?

Thu, 11 Oct 2012 04:15:34 -0500

What are diamonds made of? Bright, brilliant, sparkling diamonds are considered by many to be the most beautiful natural creations on Earth. Many are priceless precious possessions that have brought immense joy to people for countless years. Ever wonder what exactly they are made of? Take a look at that gorgeous rock on your finger and then look at the lead tip at the end of a pencil. Believe it or not they are both formed from the same basic element, carbon. The difference (other than the obvious) is t [...]

Synthetic Diamonds - Are man made diamonds a concern for the market?

Tue, 09 Oct 2012 06:51:57 -0500

Synthetic Diamonds - Are man made diamonds a concern for the market? Synthetic Diamonds In a word “yes”, but with some important qualifiers. To begin, it is necessary to understand some basic terminology in order to avoid confusion. There have been imitation or simulated diamonds in the market as long as there have been cut and polished natural diamonds. The simulants include an expansive list [...]

Online or In-Store? Where to Buy Your Diamond Engagement Ring

Tue, 09 Oct 2012 06:16:19 -0500

Online or In-Store? Where to Buy Your Diamond Engagement Ring Is purchasing diamonds online safe? Can you get ripped off when buying engagement rings in a crowded, brightly-lit store? Is it better to give yourself a diamond education and make the choice yourself or to trust an experienced salesperson when buying engagement rings? Should you take engagement ring advice from friends and family or trust only a professional engagement ring buying guide? Choose diamonds Should you shop for a certified dia [...]

Top 10 Diamond Ring Websites

Tue, 09 Oct 2012 03:49:31 -0500

Top 10 Diamond Ring Websites While some people are still hesitant to buy diamonds online, the quality and variety available on the top diamond websites is starting to rival and even overtake traditional in-store merchandise. Today, the top 10 diamond websites are a combination of online complements to traditional diamond jewelry designers along with some e-commerce specific companies. Some of the best diamond jewelry websites have even recently opened bricks and mortar showrooms to provide local custome [...]

Best Place to Buy Certified Diamonds Online

Tue, 09 Oct 2012 01:58:06 -0500

Best Place to Buy Certified Diamonds Online Can you buy loose diamonds online? In an era when you can seemingly buy anything from a car to a new wardrobe to a week’s worth of groceries over the Internet without stepping foot in a store, it is surprising that so many people are still skeptical about purchasing diamonds online. True, the real sparkle of an ideal cut diamond can only be appreciated in person, and even the most dazzling diamond photography is never going to fully convey the brilliance of a [...]

Is Jennifer Lopez Engaged?

Mon, 08 Oct 2012 06:20:20 -0500

Is Jennifer Lopez Engaged? Could the fourth time be the charm for American Idol judge and singer Jennifer Lopez? Is Jennifer Lopez really engaged? The fit and fabulous 43-year-old was spotted running around Paris with what appears to be a gigantic diamond engagement ring on her finger. The singer has been dating 25-year-old dancer Casper Smart for several months, and is currently visiting Paris Fashion Week with Smart and her four-year-old daughter Emme. And although the hyper-public couple has been throug [...]

Verragio Rings and Jewelry Boutique in Sugar Land | Houston Texas

Thu, 04 Oct 2012 05:01:24 -0500

Verragio Rings and Jewelry Boutique in Sugar Land | Houston Texas Verragio rings are known for their ornate detail, enhancing every diamond with a touch of elegance and beauty. Barry Verragio, entrepreneur and innovator of the Verragio brand, strives to make each design unique by using the perfect combination of design elements. Each Verragio ring is immaculately crafted, using the finest materials and resulting in engagement rings of superb quality. Show all Verragio Rings The Lumino Setting is a signa [...]

Diamonds Online - Foolish or Brilliant?

Thu, 04 Oct 2012 03:59:28 -0500

Diamonds Online - Foolish or Brilliant? Buying Diamonds Online Most “normal” people will tell you they would never consider buying a diamond engagement ring online. Yet some of them may be folks that eventually do just that! They will say that they would have to see, touch and feel it before ever committing to something as expensive and symbolically important as a diamond wedding ring. But if yo [...]

Insignia Engagement Rings Collection by Verragio

Thu, 04 Oct 2012 02:18:40 -0500

Insignia Engagement Rings Collection by Verragio Verragio Insignia Collection INS-7074R Every girl imagines the day when she will receive that special, amazing, and perfect ring of her dreams. The one meant just for her. Verragio is dedicated to making that dream come true, one beautiful piece at a time. The collection known as Verragio Insignia engagement rings is characterized by scroll work fea [...]

Jersey Shores Jwoww Engaged! Details on her Engagement Ring!

Thu, 04 Oct 2012 01:48:59 -0500

Jersey Shores Jwoww Engaged! Details on her Engagement Ring! Photos of Jersey Shore star JWoww’s engagement ring have finally hit the Internet over the weekend, and the consensus is that the ring is, well, wow! The reality starlet (real name Jenni Farley) finally had her fairy tale dreams come true when her boyfriend, Roger Mathews, popped the question while the couple was skydiving this past week. Now that we’ve seen photos of the diamond engagement ring, we have to hope that Mathews didn’t pull the r [...]

White gold vs. Platinum: Difference is price?

Fri, 28 Sep 2012 08:10:18 -0500

White gold vs. Platinum: Difference is price? Is white gold or platinum better? It’s a very common question because both precious metals are popular for fine jewelry and both look very similar. But there are important differences to consider in making your choice. One is the difference between white gold or platinum in terms of price. Looking at current bullion prices there is not much difference between an ounce of pure gold and an ounce of pure platinum, which leads people to assume the prices of a f [...]

The History of Sugar Land Texas

Fri, 28 Sep 2012 07:22:43 -0500

The History of Sugar Land Texas It is no secret that the last few years of economic downturn have played out quite differently in Texas than in the rest of the country. In cities like Sugarland, Texas, construction is booming, home prices are rising, and unemployment remains low. The city has grown by 158% over the past decade, and today has a population of 85,000, with a median family income of $113,000. But life in Sugarland wasn’t always quite so sweet. The name of the city comes from the nearby headqua [...]

Vatche Reviews and Locations

Fri, 28 Sep 2012 06:12:57 -0500

Vatche Reviews and Locations Vatche Caroline Engagement Ring Vatche engagement rings have become the timeless treasures of thousands of happy couples. These exquisite original designs have set a new standard in the industry combining modern jewelry art with expert craftsmanship and top quality materials. Every piece in this magnificent line has been designed by Vatche himself. The results are [...]

Verragio Reviews and Locations

Fri, 28 Sep 2012 02:07:16 -0500

Verragio Reviews and Locations Verragio is known for their exquisitely handcrafted diamond engagement rings and wedding bands. Verragio reviews a bound with stories from lucky brides ecstatic with their rings and in particular the Lumino setting which is the signature technique of designer Barry Verragio. This innovative mounting suspends the diamond exposing all its facets to the light. It is used in over 95% of Verragio styles. The development of the Lumino setting eventually led this talented designe [...]

Will Whiteflash build a custom design using my diamond or gemstone?

Wed, 26 Sep 2012 10:53:56 -0500

Unfortunately, the Whiteflash custom design process is reserved for Whiteflash diamonds. You can select from our in-house categories (A CUT ABOVE, Expert Selection, and Premium Select) as well as from our Virtual Selection category or diamonds otherwised sourced for you by a Whiteflash consultant. We can set your certified diamond into Whiteflash catalogue settings and settings from our designers. For more details please see our page on working with customer property. [...]

Loose Diamonds on eBay. Buying diamonds on eBay – pros and cons

Mon, 24 Sep 2012 07:04:14 -0500

Loose Diamonds on eBay. Buying diamonds on eBay – pros and cons When thinking about a purchase as significant as a diamond, most people would not consider eBay a safe choice. Of course caution is advised, but it is surprising how many consumers are buying jewelry, gemstones and even loose diamonds on eBay today. Whether fixed price listings or loose diamonds on auction, if you are considering buying diamonds on eBay there are a few things to keep in mind. Find Your Diamond There are many reputable sel [...]

Why your white gold may not look so white anymore!

Mon, 24 Sep 2012 05:14:03 -0500

Why your white gold may not look so white anymore! Have you ever noticed your once gleaming shiny white gold jewelry looking slightly yellow or a perhaps a bit worn? You may have thought your eyes were playing tricks on you or that it must be the lighting in the room, especially if it’s a fairly new item. The actual reason for the seemingly dull discoloration of your “not so white” gold jewelry may surprise you. White gold is so popular, so beautiful, so bright and in truth, so non-existent. It may b [...]

Lindsay Price and Curtis Stone are Engaged

Fri, 21 Sep 2012 03:29:20 -0500

Lindsay Price and Curtis Stone are Engaged It seems that Curtis Stone has been cooking up more than good food recently. The celebrity chef and host of such hit cooking shows as Top Chef Masters and Around the World in 80 Plates recently proposed to his girlfriend of three years, actress Lindsay Price. And while Stone has recently discussed the engagement (and the incredible diamond engagement ring) with several media outlets, he remains mystified at how a newspaper in his native Australia managed to break [...]

Top Celebrity Engagement Rings of the Week

Fri, 21 Sep 2012 01:53:19 -0500

Top Celebrity Engagement Rings of the Week Another week, another roundup of celebrity engagement rings. This week, we have the big reveal of newly married Blake Lively, Cobie Smulder’s wedding rings, and Olympian Michelle Kwan’s engagement announcement. Just last week, Gossip Girl star Blake Lively and The Proposal actor Ryan Reynolds surprised everyone (including Blake’s on and off-screen one-time boyfriend, Penn Badgley) when they had a secret wedding at a ranch in South Carolina. Although Lively and [...]

Celebrity Engagement Ring Roundup – Late Summer/Early Fall Edition

Mon, 17 Sep 2012 05:19:11 -0500

Celebrity Engagement Ring Roundup – Late Summer/Early Fall Edition Late summer and early fall are the perfect time for engagements and weddings. We are out of the long, hot days of summer and just heading into a few solid weeks of bright sunshine, pleasant temperatures, and the first bright colored leaves on the trees. So it is no surprise that many celebrities have been unveiling sparkling new celebrity engagement rings and revealing romantic wedding plans right around now. We’ll have to wait until the ne [...]

7 tips for taking care of your engagement ring

Mon, 17 Sep 2012 04:15:59 -0500

7 tips for taking care of your engagement ring The engagement ring: the platonic ideal of jewelry perfection. Whether your ideal ring is a starkly perfect solitaire ring set with the finest hearts and arrows diamond, or you have a sparkling pave setting clearly picked out in your mind, chances are you've given this ring a lot of thought. And once it's no longer just a piece of jewelry, but a symbol of your relationship and the commitment you and your significant other have made to each other, that diamond [...]

Blake Lively and Ryan Reynolds Married !

Thu, 13 Sep 2012 03:59:31 -0500

Blake Lively and Ryan Reynolds Married! It has been only a year since Gossip Girl star Blake Lively and actor Ryan Reynolds (The Proposal) met on the set of Green Lantern. The movie may have been not well received critically and may have struggled at the box office compared to some other recent superhero flicks, but one beautiful thing seems to have come out of that set: Blake and Ryan as a couple! Over the past year, the two have been quietly but steadily been getting more serious, going as far as buyin [...]

Paradiso Engagement Rings Collection by Verragio

Thu, 13 Sep 2012 01:54:21 -0500

Paradiso Engagement Rings Collection by Verragio Verragio PAR-3003R Engagement Ring The Verragio Paradiso Collection of diamond rings is quite unique and extraordinary. They have beautiful features showcasing the center diamond that are visible from the top as well as the side of the rings. Women who wear these amazing Verragio Engagement Rings will find themselves mesmerized by their dazzling and [...]

How should I clean my diamonds?

Wed, 12 Sep 2012 02:14:27 -0500

How should I clean my diamonds? Remember the amazing sparkle and glow of your beautiful diamond jewelry the day you first received it? Hand lotions, cleaning products and every day wear can cause layers of grime to accumulate on diamonds and make them appear dull and lifeless. Although they are one of the hardest minerals on earth, diamonds are also magnets for dirt and grease. So if diamonds are your best friends, then treat them accordingly. It’s a good idea to clean a diamond on a regular basis so that [...]

AGS vs GIA | AGS Diamond Certificate | GIA Diamond Certificate | AGS Diamond Laboratory

Fri, 07 Sep 2012 08:33:07 -0500

AGS vs GIA Arguably the two most important gem labs in the world are the GIA (Gemological Institute of America - Gem Trade Laboratory) and the AGSL (American Gem Society Laboratories). GIA is by far the best known lab in the world with facilities in most of the major trading centers in the world. AGS is small by comparison but extremely important, having made a name for itself as a pioneer in the critical area of diamond cut quality analysis. The discussion of AGS vs GIA reveals more similarities than diff [...]

Ritani Reviews and Locations

Fri, 07 Sep 2012 07:35:12 -0500

Ritani Reviews and Locations Ritani Masterwork Engagement Ring Ritani - the name evokes visions of delicate, romantically designed and brilliantly sparkling diamond rings. It’s enough to make any woman want to go out and get a good manicure and have someone put one of these beauties on her finger! And where would one go for one of these timeless and elegant designer engagement rings and wedding ba [...]

Princess Diamond - Why are there so few Ideal Princess diamonds on the market?

Fri, 07 Sep 2012 07:04:08 -0500

Why are there so few Ideal Cut Princess Diamonds on the market? The short answer is because GIA has elected not to put an overall cut grade on princess cut diamonds, as they do for rounds. While GIA reports on princess cuts (modified square brilliant) do contain aspects of cutting- polish and symmetry- this does not begin to tell the story of light performance. In terms of fire, brilliance and sparkle, there is a huge difference between mediocre princess cuts and ideal cut princess diamonds. The result [...]

Jewelry Problems: Most Common Problems with Jewelry

Tue, 04 Sep 2012 08:05:48 -0500

Jewelry Problems: Most Common Problems with Jewelry Jewelry a problem? Seems like a contradiction in terms to most of us! In fact even the finest and most cherished pieces of jewelry can eventually need refurbishing, repair or upkeep from time to time. Jewelry problems can range anywhere from minor adjustments to major restoration. With today’s modern technology, almost any item can be made to look like new again. A few years back I experienced this first hand. My late mother-in-law’s antique diamond [...]

Princess Cut Engagement Rings

Sat, 01 Sep 2012 05:03:25 -0500

Princess Cut Engagement Rings Princess Cut Diamond Engagement Ring Second only to the venerable round brilliant shape, princess cut diamond engagement rings are the most popular option for couples today. The princess is essentially a square version of the round brilliant, possssing many of the same attributes for fire and brilliance as the classic round. That is, provided you are looking at high q [...]

Round Cut Engagement Rings

Sat, 01 Sep 2012 04:38:53 -0500

Round Cut Engagement Rings Round Cut Diamond Engagement Ring With the classic round brilliant cut being the most recognizable and popular diamond shape it is not surprising that round cut diamond engagement rings outsell all other styles - and by a very wide margin. Even though princess cut diamonds have grown significantly in popularity in the last decade or two, in shear numbers of diamonds sold [...]

Top 5 Reasons People Return Jewelry

Wed, 29 Aug 2012 03:50:33 -0500

Top 5 Reasons People Return Jewelry Did you every notice how long the lines are at the return desks of retail stores? Less conspicuous, are the returns of on-line purchases. There are many reasons why people return purchased items, including jewelry. Here are five that may be the most common: 1 Spontaneous or impulse purchase – Many of us have experienced that sudden urge to make an unplanned purchase. It can be an immediate mood lifter, especially if it’s something sparkly, blingy and irresistibly bea [...]

Avril Lavigne Shows Off Her Rock – Engagement Ring Details

Tue, 28 Aug 2012 07:27:57 -0500

Avril Lavigne Shows Off Her Rock – Engagement Ring Details Avril Lavigne Pop-punk rock star Avril Lavigne may have taken some time off since her last few albums, but it seems that the 27-year-old punk princess has been working on her personal life in the meantime. Recently, Lavigne showed off a brand-new engagement ring that is sizable enough to rival some of the biggest celebrity engagement rings out there! On petite Lavign [...]

Vatche Engagement Rings

Tue, 28 Aug 2012 07:05:54 -0500

Vatche Engagement Rings Vatche Royal Crown Engagement Ring What separates an award winning jewelry designer from the crowded field of people who design jewelry? Is it passion, or artistic sensitivity, or real world practicality? Is it focus on precision and the desire for perfection? Is it dedication to making cutting edge and elegant design affordable? When it comes to Vatche engage [...]

Most Famous Books about Diamonds

Tue, 21 Aug 2012 08:57:29 -0500

Most Famous Books about Diamonds Confucius said “you cannot open a book without learning something”. There are books in every language about virtually every possible topic you can think of, including diamonds. Although it’s hard to capture the beauty of a diamond in mere words, countless efforts have been made. There are books about diamonds in almost every language and they cover all aspects of these amazing gemstones, which hold a fascination the world over. There is a certain mystique about the diamond [...]

Heart Diamonds

Tue, 21 Aug 2012 08:33:21 -0500

Heart Diamonds Heart Shape Diamond The term “heart diamonds” can sometimes mean different things. It often refers to the shape of a polished diamond – the heart shape diamond. But someone using the term heart diamonds may actually be referring to a certain aspect of round diamonds cut to a very high degree of optical symmetry. Hearts and arrows diamonds are round brilliant shape diamonds wh [...]

Jennifer Aniston Engaged - The Engagement Ring Details

Tue, 14 Aug 2012 02:25:57 -0500

Jennifer Aniston Engaged - The Engagement Ring Details Jennifer Aniston America’s Sweetheart is no longer America’s Loneliest Girl! The 40 year old star of Friends and countless movies has been living with actor Justin Theroux for over a year, sparking several engagement rumors, but it seems that this time, it’s the real deal. Theroux’s rep announced over the weekend that Aniston “gave Justin the best birthday gift when she [...]

Engagement and Wedding Traditions Around the World

Mon, 13 Aug 2012 03:11:17 -0500

Engagement and Wedding Traditions Around the World Marriage is one of the oldest social institutions in the world. Customs and wedding traditions have been evolving for centuries and vastly differ between cultures and countries. Most of the ritual is heavily steeped in social, religious and civil law that has been passed down through generations. With modern technology, the world is getting smaller and some practices are being challenged by today’s young adults who may decide they want to do something new [...]

Diamond with e-report: Is it worth buying?

Mon, 13 Aug 2012 02:54:01 -0500

Diamond with e-report: Is it worth buying? The Gemological Institute of America (GIA) earlier this year began offering a new, all digital diamond grading report known as the e-report. It features the same grading of the 4c’s done on a full report with the exception of a stone plot of the clarity characteristics. One of the highlights of this new diamond report is the inclusion of an actual photo of the diamond in face up view. It is also environmentally friendly as it involves no printed document or mailin [...]

Ritani Engagement Rings

Fri, 10 Aug 2012 09:40:45 -0500

Ritani Engagement Rings The Ritani Setting ® When you think about jewelry as an art form you think Ritani. When it comes to designer engagement rings there are few brands that are as in tune with today’s brides. As a thoroughly modern jewelry design house that first opened its doors in 1999, Ritani understands the styles and tastes of women today. With many distinct collections to choose from there is a Ritani engagement [...]

Sofia Vergara Engaged

Fri, 10 Aug 2012 07:58:08 -0500

Sofia Vergara Engaged Sofia Vergara Things are really happening for Modern Family star Sofia Vergara! First, there was a successful contract negotiation for Vergara and her adult costars, including Julie Bowen and Jesse Tyler Ferguson that has given all of them a significant pay raise. The stars of the hit sitcom are now making close to six figures per episode! But that's not even the most exciting thing happening in the C [...]

Certified Diamonds vs Non-Certified Diamonds

Fri, 10 Aug 2012 07:21:03 -0500

Certified Diamonds vs Non-Certified Diamonds Certified Diamond - Asscher Cut The term “certified diamonds” refers to polished diamonds that have undergone quality analysis by a trusted gemological laboratory such as the AGSL (American Gem Society Laboratories) or GIA (Gemological Institute of America) and have been issued a lab report, commonly referred to as a “certificate”. The major gemological [...]

Cheap Jewelry vs Expensive Jewelry

Fri, 10 Aug 2012 06:58:01 -0500

Cheap Jewelry vs Expensive Jewelry For centuries, women and men alike have adorned themselves with jewelry. We are generally raised to invest a great deal of our self-worth in appearance. Having nice sparkly baubles to wear is inclined to make one feel brighter, happier and more beautiful. In addition, jewelry is often thought to be an indicator of social status. Whether it’s expensive jewelry or cheap jewelry seems to be the differentiator in this case. Jewels can be bought for almost any body part; ears, [...]

Top Tips for an Original Proposal

Fri, 10 Aug 2012 06:41:21 -0500

Top Tips for an Original Proposal If you are going to put tons of time, money and effort into a proposal for your special someone, you want it to be original. Sure, you can take her to a nice restaurant, get down on bended knee, and pull out the ring, but with a little effort and creativity, you can create a truly one-of-a-kind proposal that your girl will remember (and talk about) for years to come. 1. Recreate a special moment that the two of you shared, down to the smallest moment. It can be you [...]

Top Wedding Planning Apps

Fri, 10 Aug 2012 04:58:17 -0500

Top Wedding Planning Apps Before you sign that contract with a wedding planner, consider this: if you have a smartphone, you already have one of the most powerful and convenient tools for planning your wedding, already there in your pocket – welcome the Top Wedding Planning Apps. Of the hundreds of thousands of apps available now for every kind of smartphone, there are dozens, if not hundreds, dedicated to every aspect of the engagement period and wedding—from engagement ring shopping apps to photo-sha [...]

AGS Laboratory - Color Grading of Diamonds

Fri, 10 Aug 2012 04:29:46 -0500

AGS Laboratories - Color Grading of Diamonds Diamond Grading - The AGSL Way (part three) *The following article is part of a series written in collaboration with the American Gem Society Laboratories. Special thanks to Alethea Inns, C.G., Director of Diamond Grading at AGSL for her technical contributions. A diamond’s color (or lack thereof) is a critical aspect in determining its market value. Grading the color is therefore a crucial part of the laboratory certification process. The following articl [...]

6 Disney Princess Inspired Proposals

Fri, 10 Aug 2012 03:51:14 -0500

6 Disney Princess Inspired Proposals How’s this for a unique proposal idea—a proposal inspired by your girl’s favorite Disney movie. As any girl knows, the Disney movies you loved as a kid (and a few new ones) are still amazing and tear-worthy because they are the ultimate representation of true love, before growing up and romantic comedies ruined that princess-meets-prince perfection. And no, we may not want Disney engagement rings with Mickey Mouse settings (although those do exist—just google “Disney en [...]

How to Make Sure Your Engagement Ring is Unique!

Fri, 10 Aug 2012 03:05:21 -0500

How to Make Sure Your Engagement Ring is Unique! Verragio Diamond Engagement Rings The engagement ring is one of the most important and special purchases you will ever make, so before clicking purchase or handing over your credit card, take a moment to ask yourself if the engagement ring you are buying is really the one you will be happy and proud to wear for many, many years to come. Unfortunately, too many of us fall into [...]

A.J. McLean Gets Married

Fri, 03 Aug 2012 08:25:36 -0500

A.J. McLean Gets Married Backstreet Boys The nuptials may have taken place almost a year ago, but everyone in Hollywood is still talking about one of the most unique celebrity weddings of all time: the December 17, 2011 wedding of Backstreet Boy AJ McLean and model Rochelle Deanna Karidis. When the two tied the knot in the Beverly Hills Hotel in front of a crowd of 250 of their friends and family, including the rest of the Backstreet Boys gang, there was almost nothing traditional about the cere [...]

Do you ship to Australia and are there special provisions as a result of AUSFTA?

Wed, 01 Aug 2012 15:22:21 -0500

Yes, we have alot of great customers from the land down under! And yes, the Australia United States Free Trade agreement has advantages. We have created a page of information and helpful links about AUSFTA. *Be sure to verify the information at your local offices as things may have changed since this page was updated. [...]

How to Get the Best Deal on an Engagement Ring

Wed, 01 Aug 2012 02:07:24 -0500

How to Get the Best Deal on an Engagement Ring If you are thinking about finally springing for the engagement ring of your (or your girlfriend’s) dreams, the news this month from The Rapaport Group that diamond prices are down 13.7% versus this time last year may have inspired you to finally head over to your neighborhood jewelry store and buy that ring. You may have been disappointed to learn that while the statistic released by Rapaport applies to the global diamond market in general, but that diamonds o [...]

In which currency are your prices listed?

Mon, 30 Jul 2012 12:50:31 -0500

All prices are listed in US Dollars. [...]

Biggest Engagement Ring Ever on Season Finale of The Bachelorette!

Fri, 27 Jul 2012 07:56:15 -0500

Biggest Engagement Ring Ever on Season Finale of The Bachelorette! Emily Maynard Love ‘em or hate ‘em, there is no denying that dating reality shows provide us with endless hours of guilty pleasure entertainment, from the moment we are first introduced to the house full of guys or girls, to the final nail-biting moment of the proposal. And, of course, every season is capped off with a gorgeous Neil Lane engagement ring and t [...]

Top 10 Whiteflash Pinterest Boards

Fri, 27 Jul 2012 03:10:39 -0500

Top 10 Whiteflash Pinterest Boards Everybody and their aunt, it seems, is on Pinterest. The visually-oriented social photo-sharing site has grown by leaps and bounds in the two years since its launch, mostly among women, who use the site’s clean, attractive interface and addictive “tagging and pinning” system to share photos of dream kitchens, inspirational sayings, cute shoes, favorite celebrities, and DIY projects from hairstyles to cupcake decorating to cabinet refinishing. The site’s photo-focused [...]

Earring Backings Guide: What are the best earrings backs to buy?

Fri, 20 Jul 2012 02:51:01 -0500

Earring Backings Guide: What are the best earrings backs to buy? I’ll never forget my first pair of diamond earrings. They weren’t those incredibly valuable oversized diamond studs you see on the red carpet, but they were made of real, small, diamonds and they were the perfect finishing touch for any outfit. I wore them with t-shirts and jeans at home, to work, and then, to my friend’s wedding. It was at the end of the wedding, after an evening of eating, drinking and dancing, that I put my hand to my ear [...]

Houston Wedding Guide Advice

Thu, 19 Jul 2012 03:34:00 -0500

Houston Wedding Guide Advice Few places in the country are as ideal for having your wedding as Houston. As the fourth-largest city in the country, Houston has all the resources and amenities of New York, Los Angeles and Chicago, but its location in the up-and-coming Sun Belt area of the country means that the prices and cost of living in Houston is significantly lower than in the other Top 5 cities. So while the average cost of a wedding in the United States today is about $25,000-27,000, here in Houston, [...]

Personalized Jewelry for Men and Women

Thu, 19 Jul 2012 03:20:10 -0500

Personalized Jewelry for Men and Women DIY culture is all around us. Everywhere you look, there are people sewing their own clothes, making their own furniture, and even growing their own food. And when it comes to wedding planning, DIY is the hottest trend out there—everything from the invitations to the party favors has gone Do It Yourself. But when it comes to one of the most important elements of your bridal look—the engagement ring, wedding band, and other bridal jewelry—doing it yourself is probably [...]

Kristen Stewart Tries on Engagement Rings

Wed, 18 Jul 2012 03:38:23 -0500

Kristen Stewart Tries on Engagement Rings Kristen Stewart Could wedding bells be in Kristen Stewart's near future? The 22-year-old Twilight star was spotted this past week trying on engagement rings at the Hollywood showroom of Neil Lane, one of the top celebrity engagement ring designers. Witnesses said the famously press-shy star entered wearing casual clothes and was quickly escorted to the back of the store, where the to [...]

Jewelry - Women’s Kryptonite?

Mon, 16 Jul 2012 03:45:09 -0500

Jewelry - Women’s Kryptonite? Women’s Jewelry Everyone knows that Superman is the ultimate indestructible hero. He can “leap tall buildings in a single bound” and is “faster then a locomotive”. But even Superman has one vital natural weakness; Kryptonite, the radioactive remains of his native planet. This green rock has an unusual appeal and a strange effect on the “man of steel”. He’s drawn to it [...]

What forms or procedures are required to process my order?

Thu, 12 Jul 2012 12:06:02 -0500

Because we deal in expensive items, for your protection there are sometimes security steps necessary to process your order. Depending on many different factors you may be required to fax or email forms for verification, and in some cases we will need to speak to you before proceeding with your order. The process is usually very straight forward and worth the extra effort in order to be certain that the transaction is secure. [...]

What is a bank wire transfer and how do I make one?

Thu, 12 Jul 2012 11:47:16 -0500

A bank wire transfer is a direct bank to bank transfer of funds. You transfer money directly from your bank account to the merchants bank account. Some banks allow you to do this by phone or online. In some cases you may need to go to your bank to execute a transfer. Bank transfers can sometimes go through within hours, but can sometimes take longer depending on several factors including the time of day and day of the week that the transfer is initiated. If you place an order selecting wire [...]

Do I receive a discount if I pay by wire transfer?

Thu, 12 Jul 2012 11:33:59 -0500

YES. You will receive a 3% discount on the portion of your order paid by wire transfer. * Please note: We are unable to offer any discounts on certain designer settings. Please contact a sales consultant if you have any question about whether your setting is excluded from the wire transfer discount. [...]

Can I split payment between credit card and wire transfer?

Thu, 12 Jul 2012 11:28:55 -0500

YES, but the 3% wire discount will only apply to the portion of the order paid by wire transfer. [...]

Can I split payment between two credit cards ?

Thu, 12 Jul 2012 11:25:38 -0500

YES, but you will have to contact us by phone, live chat, email or visit our showroom so that a consultant can process your order. *Please note that we can only split between cards under the same name. [...]

What forms of payments do you accept?

Thu, 12 Jul 2012 10:36:13 -0500

For purchases within the USA we accept Visa, MasterCard, American Express, Discover, PayPal and Bank Wire Transfer. For all purchases outside the USA we accept only payment made by bank wire transfer. (Unfortunately, we are not able to securely process credit card payments issued by non-US banks) [...]

Diamond Prices: Comparison, Statistics, Education

Thu, 12 Jul 2012 04:12:09 -0500

Diamond Prices: Comparison, Statistics, Education Diamond prices are determined largely by supply and demand with some interesting additional forces at play. Diamonds are a global commodity with commercially viable mining sources ranging from South America to Africa and from Siberia to Canada. Australia is now a major producer as well. Gem diamonds are in demand in developed countries worldwide. Until fairly recently the supply of diamonds to the market was primarily under control of one company, DeBeers. [...]

How do I place my order?

Wed, 11 Jul 2012 14:58:52 -0500

We try to make it as easy as possible! You can order securely online, by using our CHAT function to communicate with a diamond consultant, by sending email with the items you would like to order, or by calling us toll free at 877-612-6770. If you are in the Houston area you are cordially invited to visit our new showroom in Sugar Land! [...]

Houston Wedding Locations

Tue, 10 Jul 2012 04:53:27 -0500

Houston Wedding Locations One of the great things about getting married in Houston is that you can almost always count on the weather being bright and sunny. The other great thing is that there is an incredible variety of options when it comes to choosing your Houston wedding location. While many of Houston’s most obvious wedding venues might be well-known, there are many great Houston wedding location ideas that are slightly off the beaten track. Choosing one of these will give your wedding that special t [...]

Top Houston Wedding Venues

Thu, 05 Jul 2012 05:09:18 -0500

Top Houston Wedding Venues Congratulations! He popped the question (and hopefully presented you with the engagement ring of your dreams) and you said yes. Now you’re engaged, and as soon as the hubbub of the congratulations and engagement festivities dies down, it’s time to start planning the party of your lifetime: the wedding. The very first step in wedding planning, besides basics like picking a date and setting a budget, is the search for the perfect wedding venue. If you live in Houston, wedding venue [...]

Houston Wedding Tips and Tricks

Thu, 05 Jul 2012 04:31:52 -0500

Houston Wedding Tips and Tricks 1. Texas Wedding Officiant Are you in the process of planning your dream Houston wedding? With wedding season in full gear, it is only natural that brides in Houston have weddings on the brain. But whether you are getting married this summer, in fall 2012 or even next spring, you can take advantage of these Houston wedding tips and tricks to help you make the most of your amazing city in the [...]

Whiteflash Expanding with New Retail Showroom

Mon, 02 Jul 2012 12:53:35 -0500

Whiteflash Expanding with New Retail Showroom Sugar Land Town Square Plaza Whiteflash Inc., internationally acclaimed retailer of ideal diamonds and engagement rings based in Houston, TX announced today the opening of a new retail showroom in nearby Sugar Land, Texas. Scheduled to open in August 2012 the showroom located in Sugar Land Town Square (www.sugarlandtownsquare.com) will provide a more traditional retail e [...]

Sports Jewelry

Mon, 02 Jul 2012 05:16:49 -0500

Sports Jewelry Sports. Jewelry. The two words don't seem to go together very well--the image of a woman slam-dunking a basketball or hitting a home run just doesn't mesh well with the image of a woman draped in dazzling diamonds. But with the Summer Olympics just around the corner, we thought it would be a good time to take a look at how surprisingly well sports and jewelry can work together! One of the most famous examples of sports jewelry is the tennis bracelet. Supposedly named for the fact that th [...]

Kim Kardashian and Kanye West Engaged?

Mon, 02 Jul 2012 04:50:16 -0500

Kim Kardashian and Kanye West Engaged? It's been less than a year since the ink dried on her divorce papers, but rumor has it that Kim Kardashian may be close to tying the knot again! The reality starlet and her current beau, outspoken hip hop star Kanye West, are currently vacationing in Paris, and have been spotted venturing into several high-end designer engagement ring and jewelry shops. While the two have only taken their relationship public in April, tabloids have caught Kim and Kanye together dating [...]

Whiteflash Core Values

Tue, 26 Jun 2012 16:40:02 -0500

Whiteflash Core Values The following graphic represents the culmination of a collective, collaborative effort on the part of the entire Whiteflash team over a period of a year to distill and define our Core Values. These values govern all of our activities and policies and we hold ourselves accountable for each and every one of them. Whiteflash Core Values [...]

Will Whiteflash copy a setting I saw somewhere else?

Tue, 26 Jun 2012 09:38:48 -0500

We will not copy designer pieces as they are the creative property of the artist. If you love everything about the designer style we recommend you purchase the original from the designer. Our custom design process enables us to put together design elements inspired by a style you like in order to create a new style, but it must not be a duplicate of a trademarked design. Many designs are in the public domain and not trademarked and therefore can be replicated. Our diamond consultants can help you deter [...]

Weddings in Houston: Tips and Tricks

Tue, 26 Jun 2012 02:31:31 -0500

Weddings in Houston: Tips and Tricks Houston is the perfect place for a wedding. It is located conveniently in the middle of the country, with two major airports, so your friends and family from both coasts will have no problem flying in to be there with you on your special day. There of is a huge variety of wedding venues, so whether you are looking for a festive BBQ wedding party, a chic cocktail party in an urban high rise, or a traditional wedding dinner in a sophisticated ballroom, there is a Housto [...]

Best Venues in Texas

Tue, 26 Jun 2012 02:17:34 -0500

Best Venues in Texas “Everything’s better in Texas,” goes the old saying, and that is especially true when it comes to weddings. With miles and miles of rolling ranches, beaches, urban wonderlands, and every other style of venue imaginable, and reliably gorgeous weather, there is no place like Texas to tie the knot. Whether you are looking for a hipster DIY BBQ feast in Austin, a beachside ceremony in Galveston, or a chic urban party in a Houston ballroom, Texas wedding venues have what you need. Texas wed [...]

Diamond Laboratory Process - Basic Functions and Procedures

Mon, 25 Jun 2012 02:21:49 -0500

Diamond Laboratory Process - Basic Functions and Procedures Diamond Grading - The AGSL Way (part two) (The following article was written in collaboration with the American Gem Society Laboratories. Special thanks to Dennis Mette, Operations Director of AGSL, for his invaluable cooperation) Many consumers are curious about the journey that a diamond takes in acquiring laboratory certification. We place great value on the report that specifies the diamond’s identity and grading of the 4cs, but we seldo [...]

Benchmark Rings

Thu, 21 Jun 2012 04:02:20 -0500

Benchmark Rings Hammered Milgrain by Benchmark Appropriately named, Benchmark is setting a new standard in the world of designer wedding rings. Featuring a wide selection of bridal styles for women and men, and including the tradition precious metals as well as popular new age materials, Benchmark rings are available in styles from classic simplicity to ornate diamond studded masterpieces. And all [...]

Top Bridal Boutiques in Houston

Wed, 20 Jun 2012 03:11:58 -0500

Top Bridal Boutiques in Houston The best part about getting married in Houston is probably Houston wedding planning. As befits a city of its size and importance, Houston bridal shops are among the best in the country—combining the big-city fashion and style sense with a distinctly Texan friendliness and unpretentiousness. Whether you are looking for the princess dress of your childhood dreams, or a simple country-chic ensemble for your farmhouse wedding, Houston’s bridal stores will outfit you to perfectio [...]

Celebrity Engagement Rings Spark Trends

Wed, 20 Jun 2012 02:52:54 -0500

Celebrity Engagement Rings Spark Trends When news of a celebrity’s engagement hits the Twittersphere, fans and fashion lovers zoom in on paparazzi photos to get a glimpse of the brand new celebrity engagement ring. Within the week, Us Weekly or People usually has the whole scoop—who the designer was, what the lucky guy was thinking when he picked it out, and of course, how many carats of diamonds it has. If the ring is an unusual or memorable style—think Angelina Jolie’s baguette-set ring or Reese Withersp [...]

Top Places in Houston for Engagement Pictures

Tue, 19 Jun 2012 02:56:21 -0500

Top Places in Houston for Engagement Pictures The engagement photo shoot is a beautiful new ritual that has risen to popularity in recent years. Newly engaged couples, instead of waiting for the wedding day for an organized, professional photo shoot, are booking photographers in the weeks after the initial engagement announcement for a fun, romantic photo shoot that features the couple and a beautiful engagement ring! One great thing about these photo shoots is that since they take place at the couple’s le [...]

Does Whiteflash carry Designer Engagement Rings?

Fri, 15 Jun 2012 11:33:56 -0500

Yes we do! We are authorized distributors for Tacori, Verragio, Ritani, Vatche, Mark Schneider, Benchmark, and Leon Mege. If you do not find a particular style on our site made by one of these fine designers, just let us know and we will get it for you. Read about our designers and access their catalogues conveniently on our designer engagement rings page. [...]

19-Year-Old Miley Cyrus Rocks Engagement Ring

Fri, 08 Jun 2012 02:22:59 -0500

19-Year-Old Miley Cyrus Rocks Engagement Ring Miley Cyrus Only one year ago, teen pop singer and former Disney star of Hannah Montana fame announced that since she was now an adult, she was going to let loose and experiment with a more wild lifestyle than her contract with Disney had previously allowed. She followed that up in short order with some sexy music videos, a couple tattoos, a few hard-partying nights, a couple dru [...]

Keira Knightley Engagement Ring

Wed, 06 Jun 2012 02:48:55 -0500

Keira Knightley Engagement Ring Keira Knightley Engagement Ring Oscar-nominated actress Keira Knightley has played so many unhappy brides—from her defiant would-be bride in Pirates of the Caribbean to her unwilling bride in The Duchess—that it seemed like the 27-year-old British actress might have been scared off of marriage altogether! Luckily, that doesn’t seem to be the case, as the actress has been seen spending quality [...]

How to Buy a Diamond on a Budget?

Thu, 31 May 2012 04:47:11 -0500

How to Buy a Diamond on a Budget? Diamond. Budget. The two words don’t even seem to fit together—the most extravagant object on Earth, the symbol of opulence and luxury, together with an attempt to limit spending. But if you are trying to get engaged without blowing through your life savings and racking up credit card debt, you may find yourself in the seemingly impossible position of trying to buy a diamond on a budget. With a little information and a few tricks up your sleeve, you can buy a diamond on a [...]

How to Buy an Engagement Ring on a Budget?

Thu, 31 May 2012 03:54:33 -0500

How to Buy an Engagement Ring on a Budget? We’ve all seen it hundreds of times—the couple enjoys a lavish and romantic dinner, complete with champagne and soufflé, and then the guy gets down on one knee, pulling a small velvet box out of the back pocket of his designer suit. Popping it open to reveal an extravagant, sparkling diamond ring, he asks the question, prompting the girl to open her mouth in shock, while the crowd in the restaurant to burst into applause. The music swells, and the couple kisses wh [...]

Mark Zuckerberg Engagement Ring

Thu, 31 May 2012 03:19:09 -0500

Mark Zuckerberg Engagement Ring With a net worth of $20 billion, recently bolstered by his company’s much-hyped IPO, Mark Zuckerberg was in a position to buy his new wife medical student Priscilla Chan, any diamond engagement ring she wanted. Even a $5 million diamond engagement ring like Beyonce Knowles’ or Kim Kardashian’s would have represented the merest fraction of the super-wealthy Facebook founder’s fortune. But when Chan was seen having lunch with friends in a Palo Alto cafe the day after her and Z [...]

Visual Proportion Analyzer – Free Software for Diamond Evaluation

Fri, 25 May 2012 05:02:05 -0500

Visual Proportion Analyzer – Free Software for Diamond Evaluation The following article was produced in collaboration with the AGSL. Special thanks to Alethea Inns, Director of Diamond Grading, for her invaluable help. In keeping with their mission of consumer protection and education the American Gem Society Laboratories (AGSL) has just released a software program for evaluating cutting precision of the standard round brilliant diamond. And they have made this Visual Proportion Analyzer (VPA) softwar [...]

Verragio Engagement Rings

Wed, 23 May 2012 03:01:24 -0500

Verragio Engagement Rings Verragio Insignia Engagement Ring One of the most exciting names in the world of designer jewelry today is Verragio. Creating engagement rings with artistic style and featuring the finest materials and craftsmanship, Verragio has vaulted to the top of the designer jewelry hierarchy. But it may be the philosophy behind the design that accounts for its enormous popularity. [...]

Leon Mege Jewelry

Mon, 21 May 2012 04:24:28 -0500

Leon Mege Jewelry In the list of great jewelry designers, there are several names with worldwide recognition: Harry Winston, Fred Leighton, and Lorraine Schwartz. But as jewelry insiders know, there is one lesser-known jewelry designer who has earned his rightful place on that list: Leon Mege. A master jewelry designer and owner of one of the most exclusive custom jewelry ateliers in New York, Leon Mege is one of the jewelry industry’s best kept secrets. Show all Leon Mege rings Jewelry master from [...]

Whiteflash Captures 2012 BBB Pinnacle Award

Thu, 17 May 2012 08:09:00 -0500

Whiteflash Inc., specialists in Ideal Diamonds and Fine Bridal Jewelry, announced today that it has been selected the 2012 Pinnacle Award Winner by the Better Business Bureau for the retail jewelry category in Houston, Texas. This award recognizes Whiteflash as the top retail jeweler in the fourth largest city in America. Businesses were judged by a panel of experts on many different measures of excellence including best practices in providing clear and complete information about their products an [...]

Top 10 Tips on How to Choose a Jewelry Store

Wed, 16 May 2012 03:58:22 -0500

Top 10 Tips on How to Choose a Jewelry Store Elena Diamond Wedding Set There are thousands of jewelry retailers all competing for your business. This is incredibly liberating but can be quite daunting too. Which one do you choose? What do you base your decision on? How do you know that choosing jewelry store “X” is the best option for you? It’s an important decision that is well worth doing a little research. So to help, [...]

Top 10 Jewelry Looks at the Met Gala

Fri, 11 May 2012 03:42:00 -0500

Top 10 Jewelry Looks at the Met Gala While most fashion recaps of the Met Gala have focused on the clothes, hair, and makeup, we've decided to take a closer look at the incredible jewelry worn by some of the celebrities, models and socialites that made up the exclusive guest list at Sunday's Met Gala. Here are our top ten favorite jewelry looks of the night: 1. Smash star Debra Messing looked absolutely smashing in a metallic silver dress by Kaufman Franco, and she highlighted the daringly low neckline [...]

Top DIY Engagement Photo Shoot Ideas

Fri, 11 May 2012 03:03:34 -0500

Top DIY Engagement Photo Shoot Ideas Having an engagement photo shoot—a fun, creative couples photo shoot around the time of your engagement, is a fun new idea that many couples are trying. Why? There are tons of benefits to getting a professional, or even a DIY, engagement photo shoot. First, it’s an opportunity to try out some of the fun settings and poses you wouldn’t use at a more serious wedding shoot. Second, it will give you some special memories of this very unique time in your life, and third, it [...]

Jewelry Trends at the Met Gala

Fri, 11 May 2012 02:45:47 -0500

Jewelry Trends at the Met Gala Forget the Oscars--the biggest fashion night of the year is the annual Met Gala, in which designers, socialites, actors, singers, and models all converge on New York City for the most elegant, most fashionable night of the year. The dresses all come from the world's top designers, and the jewelry all comes from the world's most exclusive jewelry designers. But even though the Met Gala is a night of unattainable fashion for most of us, there were still strong jewelry trends vi [...]

Whiteflash Launches A CUT ABOVE® Diamond Sweepstakes

Wed, 09 May 2012 09:09:57 -0500

Whiteflash Launches A CUT ABOVE® Diamond Sweepstakes Continuing their tremendously popular Facebook “Give it the Yes Vote and Win” contest series, Whiteflash Inc., leading retailer of ideal diamonds, engagement rings and fine bridal jewelry, announced today another impressive giveaway promotion. By casting a vote between the two members of their internationally acclaimed A CUT ABOVE® Super Ideal Diamond brand, each participant will be entered to win the diamond getting the most votes. The Whit [...]

Upcoming Celebrity Weddings – Summer 2012

Tue, 08 May 2012 02:54:11 -0500

Upcoming Celebrity Weddings – Summer 2012 The beginning of May means the beginning of wedding season—so pull out those springtime cocktail party frocks, dust off those pastel peeptoe pumps, and get ready to dance the night away! But before you head off to the first of what is sure to be a whole season full of weddings, get yourself in the bridal spirit by checking out the details on these upcoming celebrity weddings! 1. Drew Barrymore and Will Kopelman – Barrymore, 30, and her fiancé, Kopelman, have re [...]

Celebrity Engagement Rings—Without Diamonds!

Tue, 08 May 2012 02:34:11 -0500

Celebrity Engagement Rings—Without Diamonds! When you think of an engagement ring, you probably immediately picture a sparkling diamond solitaire, or perhaps a pave ring with a gorgeous princess-cut diamond in the center. And when you look at those incredible (and incredibly pricey) celebrity engagement rings in magazines and on gossip websites, you are usually looking at thousands (and sometimes millions!) of dollars of gorgeous, sparkling diamonds. But every so often, there is one celebrity who bucks the [...]

Verragio – A Name Guys Need to Know!

Mon, 07 May 2012 02:40:14 -0500

Verragio – A Name Guys Need to Know! Good news guys- when it comes to engagement rings a lady’s dreams and wishes were a lot harder to fathom in generations past. But today women are more involved in the selection of wedding rings than ever before in history. The advantage – less guesswork, less ground work, and less risk for you! Verragio Engagement Rings and Wedding Ring One o [...]

Local Jeweler or Online Jeweler?

Thu, 03 May 2012 03:07:21 -0500

Local Jeweler or Online Jeweler? With the explosive growth of e-commerce in the last 10 years, there is not much that you can’t buy online today. But certain products seem to lend themselves to purchasing online, while others are more debatable. Diamonds and jewelry are items that most people would be naturally hesitant to purchase online, but a deeper look reveals a different picture. The local jeweler is being challenged like never before by online merchants. [...]

What is a Carat?

Thu, 03 May 2012 02:37:07 -0500

What is a Carat? If you are shopping for a diamond or diamond jewelry, most likely you have heard the word carat or karat thrown around quite a bit. The former refers to weight and the latter to purity. Each of these terms has its own distinct definition, although they are both derived from the same word. And both are very different from the common vegetable, the carrot, and the ^ symbol used in editing , the caret. Carob and Diamond on S [...]

How Are Diamonds Mined?

Wed, 02 May 2012 04:56:46 -0500

How Are Diamonds Mined? Finding a diamond this day and age is easy: go online, head to the mall – and in some cases you can even find diamonds at the store you buy your groceries! But in this age of instant gratification we should take a moment and ask, “Just how did these diamonds end up in front of me?” The short answer is that they are created by time and pressure – and if they are naturally formed diamonds- they are mined. Diamond mining is a combination of art, science, engineering, and a lot of hard [...]

What is a Diamond?

Wed, 02 May 2012 04:41:43 -0500

What is a Diamond? Carbon Periodic Table Block The word diamond is derived from the Greek word adamas, meaning “unbreakable” or “indestructible”. The definition of diamond is “a pure or nearly pure, extremely hard form of carbon, naturally crystallized in the isometric system”. These carbon formations are formed deep within the Earth’s mantle, at the site of a meteorite strike, or in space and then transferred to the Earth [...]

The Most Famous Diamonds in the World

Wed, 02 May 2012 04:15:02 -0500

The Most Famous Diamonds in the World Large Blue Gemstone and Diamond Pendant The Hope Diamond As the old song goes “Ya gotta have hope”, but when you know the history of the Hope Diamond, you may change your tune. The 45.52 carat Blue Hope Diamond is one of the most famous diamonds in the world. It was named for one of its purchasers, Henry Thomas Hope, an English banker. The Hope has a long history of being associated wi [...]

Make Your Own Wedding Party Favors

Wed, 02 May 2012 03:53:23 -0500

Make Your Own Wedding Party Favors The hottest trend in weddings these days is DIY—Do It Yourself. But if you are new to the whole DIY scene, and have never even heard of Etsy, it can be intimidating to launch your very first DIY project for your wedding. Unless you have a serious background in crafting, sewing etc., experts do not recommend that you take on major DIY wedding projects like making your own wedding gown or bouquet. But anyone—literally anyone—can bring the personalized DIY touch to their wed [...]

Why is Craftsmanship in Diamond Processing So Important?

Wed, 02 May 2012 03:34:11 -0500

Why is Craftsmanship in Diamond Processing So Important? Rough diamond crystals are remarkably unremarkable. In their uncut state they possess no brilliance, no fire and are anything but scintillating! Without the craftsmanship of man, diamonds look no different than a piece of common quartz or a shard of broken glass. But even the earliest diamond cutters, who were able to put just a few rudimentary facets on a diamond crystal, were able to begin to unlock the extraordinary beauty of the gem of gems. [...]

How Are Diamonds Transformed from Rough to Polished?

Wed, 02 May 2012 03:20:01 -0500

How Are Diamonds Transformed from Rough to Polished? There was a time when cutting rough diamonds was a rudimentary and very slow process of polishing a few strategic facets just to give the diamond a little flash and capture a little fire. Even the earliest cut and polished diamonds were pretty. Rough Diamond Being Polished On Wheel But today, modern technology has give us tools to do amazing things in transforming roug [...]

Where Are The Main Diamond Sources?

Wed, 02 May 2012 02:20:52 -0500

Where Are The Main Diamond Sources? While locating and purchasing a diamond today is as easy as opening a webpage and clicking a button – the location of where the diamond came from is not usually considered. While we are all lucky to reap the benefits of diamond mining, sorting, grading, and international distribution – just where do they all come from? There are two primary diamond sources: the earth, which produces naturally formed diamonds, and laboratories which provide synthetic diamonds. [...]

How to Make Your Own Wedding Flowers

Sat, 28 Apr 2012 02:34:28 -0500

How to Make Your Own Wedding Flowers DIY Wedding Flowers DIY weddings are all the rage these days, with brides making everything from the invitations to the party favors themselves. But when it comes to flowers, most couples are still afraid to go it alone, choosing to spend thousands of dollars on professional flowers for the centerpieces, bouquet and boutonnieres. While professional flowers are usually reliably beauti [...]

Laboratory Graded Diamonds – What are the benefits for the consumer?

Tue, 24 Apr 2012 02:29:24 -0500

Laboratory Graded Diamonds – What are the benefits for the consumer? *The following article is part of a series written in collaboration with the American Gem Society Laboratories. Special thanks to Alethea Inns, C.G., Director of Diamond Grading at AGSL for her technical contributions. In the internet age consumers expect to know the details of their purchases more intimately- especially the significant ones. In-depth and comprehensive information is more accessible to the consumer today than ever bef [...]

Whiteflash Announces New Feature on AGS Laboratory Diamond Reports

Thu, 19 Apr 2012 10:50:30 -0500

Whiteflash Announces New Feature on AGS Laboratory Diamond Reports In close cooperation with the American Gem Society Laboratories (AGSL), Whiteflash Inc. announced today a new innovation on the Platinum Diamond Quality® Documents (DQD) of all new round brilliant diamonds in stock. The AGSL has recently introduced a computer generated “Hearts” image which is now available on Platinum DQD and Proprietary branded reports. The Hearts image is an ASET light map illustrating light behavior from the p [...]

Top 10 Engagement Ring Trends 2012

Tue, 17 Apr 2012 07:10:28 -0500

Top 10 Engagement Ring Trends 2012 With news of Angelina Jolie’s and Brad Pitt’s engagement filling the blogosphere, it seems like the perfect time to look at some of the engagement ring trends we’ve been seeing lately, so all the commitment-shy couples out there who might take Brangelina’s engagement as a sign that it is time to pop the question themselves can have a quick update on what’s been going on in the world in engagement rings trends, 2012. [...]

List of 15 most expensive items. Part 2

Mon, 09 Apr 2012 02:50:36 -0500

List of 15 most expensive items. Part 2 Diamond flower In the last installment of The World’s Most Expensive Everyday Objects, we talked about wedding dresses worth $12 million, Beyonce’s Cartier diamond pacifier baby gift, and a plate of sushi that comes with a side order of diamonds. Today, we are going to take a look at the only model car worth double what a real version of the same luxury car would cost, an iPhone only Steve Jobs could afford, and a Christmas tree that needs no gifts under it t [...]

List of 15 most expensive items. Part 1

Mon, 09 Apr 2012 02:36:38 -0500

List of 15 most expensive items. Part 1 Diamond beauty Have you ever wondered what the most expensive items in the world might be? If you had all the money in the world, how could you spend thousands or even millions of dollars in a single purchase? We scoured the Guiness Book of World Records and the web for the 15 most expensive items of all time—with one rule. These items had to be simple, everyday objects that had been taken to a ridiculous, diamond-encrusted extreme. We’re not looking at ho [...]

150-Carat All-Diamond Ring Breaks Records

Fri, 30 Mar 2012 03:31:33 -0500

150-Carat All-Diamond Ring Breaks Records Diamonds Are a Girl's Best Friend! Shawish Jewelers of Switzerland has just unveiled the world’s first diamond ring. For anyone who thinks that can’t possibly be true, that diamond rings have surely been around for centuries and practically every woman will own one at some point in her life, consider this: every other so-called “diamond ring” in the world is made of gold, platinum [...]

Engagement Rings Reunite Wartime Sweethearts—65 Years Later

Fri, 30 Mar 2012 02:57:09 -0500

Engagement Rings Reunite Wartime Sweethearts—65 Years Later Time is not a barrier to loving heart It was the summer of 1943. Despite the war raging across the world, David Kershaw of New Jersey managed to find some happiness—in the form of Jeanne Walker, a girl from his neighborhood. A year into the relationship, he was drafted into the United States Army, where he served from 1944 until 1946. At the end of the war, Private [...]

Miley Cyrus Engaged?

Fri, 30 Mar 2012 02:28:02 -0500

Miley Cyrus Engaged? Custom design engagement ring Teen pop superstar Miley Cyrus may be lying low these days, playing the dutiful girlfriend as she accompanies boyfriend Liam Helmsworth to his many Hunger Games related red carpet appearances, but without saying a word, the Last Song actress and singer has managed to attract the spotlight. Cyrus, 19, was spotted at a publicity appearance to promote Helmsworth’s movie wearin [...]

Whiteflash Launches Ideal Cut Princess Diamond Promotion

Wed, 28 Mar 2012 09:11:02 -0500

Whiteflash Inc. announced today the launch of a new sweepstakes to create awareness for their A CUT ABOVE® Princess line of certified ideal diamonds. Through their Facebook Fan Page participants will be asked to vote on two popular items; A half carat A CUT ABOVE® Princess pendant vs. a half carat total weight pair of A CUT ABOVE® Princess earrings. Simply by voting participants will be entered to win one of these fabulous diamond jewelry pieces. Best known for their A CUT ABOVE® Hearts and Arrows [...]

Is Diamond the Hardest Substance in the World?

Tue, 27 Mar 2012 04:40:10 -0500

Is Diamond the Hardest Substance in the World? Diamond in blue light Indeed, diamond is the hardest material in the world. Material hardness is a property determined by scratch resistance. A substance can only be scratched by something of equal or greater hardness. Therefore, only a diamond can scratch another diamond. Diamond sits at the top of the Mohs scale of hardness at number 10 as the hardest material. The Mohs sca [...]

Clarity Enhanced Diamonds – Does it Decrease Brilliance?

Tue, 27 Mar 2012 04:16:38 -0500

Clarity Enhanced Diamonds – Does it Decrease Brilliance? Glamour round diamond photo When shopping for a diamond, different characteristics are important to different people. Most tend to focus on the “4 C’s”; cut, carat, color and clarity. Of these aspects, color and clarity are the most difficult to grade, which is why in 1953 the Gemological Institute of America developed a grading system for color and clarity. Diamonds [...]

Getting an Art Deco Engagement Ring

Tue, 27 Mar 2012 03:49:05 -0500

Getting an Art Deco Engagement Ring Fancy colored diamond engagement ring Retro is in, and the art deco style diamond engagement ring conjures up images of days gone by. This style originated in the 1920’s and 30’s, during the age of flappers, the machine age and “all that jazz”. It is characterized by its geometric shape and symmetry. Art Deco jewelry consists of arcs, circles, triangles and squares rectangles and arcs. I [...]

Infinity Diamond Engagement Ring

Tue, 27 Mar 2012 02:39:24 -0500

Infinity Diamond Engagement Ring Yellow Gold Diamond Engagement Ring and Diamond Wedding Ring The concept of Infinity has been pondered by artists, scientists, philosophers and romantics alike. Whether defined as unbounded, unlimited, exceedingly great or immeasurable – there seems to be a moment we all share when we think of the concept of the infinite where we pause and are blown away by the thought. So many cultures and [...]

Average Size of Engagement Ring Center Stone

Tue, 27 Mar 2012 02:01:53 -0500

Average Size of Engagement Ring Center Stone Does size matter? Ahem, carat size, that is! When shopping for a diamond engagement ring, gentlemen, and ladies, please do not be overly concerned with center stone size, as it is not necessarily the most important factor. If you are trying to determine the average diamond size in engagement rings purchased, you will find a lot of conflicting answers. Many number ranges and speculations are thrown about, but the truth is that it is nearly impossible to determine [...]

Diamond Light Return - Is maximization really the answer?

Mon, 26 Mar 2012 02:06:28 -0500

Diamond Light Return - Is maximization really the answer? It may be bit counterintuitive but the answer is “not really”! On the one hand it seems obvious that the more light returning to the eye, the more eye-catching and impressive a diamond would be. But gem diamonds are complicated little wonders, and what makes them truly dazzling is a combination of performance traits. Total light return is one factor and is the engine of diamond performance. A diamond must have sufficient brightness to drive the othe [...]

Sweepstakes Winner Pays Whiteflash the Ultimate Compliment

Thu, 22 Mar 2012 02:54:07 -0500

Sweepstakes Winner Pays Whiteflash the Ultimate Compliment Pleasing customers is the central mission for Whiteflash and we regularly receive positive feedback in the form of appreciative emails and online testimonials. But we recently received the ultimate compliment from Michelle Mastas. She had entered and won a recent “Give it the Yes Vote” sweepstakes, one of a series of promotions Whiteflash has been running on its Facebook Fan Page. So pleased was she with her experience with Whiteflash that Michelle [...]

The Rough Diamonds

Fri, 16 Mar 2012 03:59:14 -0500

The Rough Diamonds The thought of diamonds usually evokes ideas of necklaces, earrings, rings and other brilliant jewelry glittering and scintillating to the eye. However, it takes a very long time to get diamonds ready to be set in such exquisite designs. The building block to all of this is a rough diamond – and rough diamonds take an amazing journey to end up around someone’s neck, wrist or finger. A rough diamond is one that is uncut and unpolished. Uncut rough diamonds are sourced from the earth i [...]

Celebrity Engagement Roundup – March 2012

Thu, 15 Mar 2012 03:55:35 -0500

Celebrity Engagement Roundup – March 2012 - Snooki is engaged, and pregnant. America’s favorite party girl is putting down the bottle—after announcing that not only is she pregnant, but also engaged to the baby’s father, Jionni LaVelle. Jersey Shore star Nicole “Snooki” Polizzi announced her engagement after paparazzi caught pictures of her wearing an engagement ring, a custom designed ring consisting of a 3.02 carat princess cut diamond set on a custom-built band with a pavé weighing an additional two [...]

All About The Bachelor’s Engagement Ring

Thu, 15 Mar 2012 03:28:32 -0500

All About The Bachelor’s Engagement Ring Ben and Courtney’s relationship is real! At least, so says Neil Lane, the celebrity jewelry who created the custom engagement ring that the Bachelor, Ben Flajnik, used to propose to the last girl standing, Courtney Robertson, on last night’s finale of the popular and controversial show, The Bachelor. After Ben was left broken-hearted on last season of The Bachelorette, the show runners offered him the opportunity to try his luck again at reality-show romance, an [...]

Is it possible to save money on diamonds?

Thu, 15 Mar 2012 03:11:57 -0500

Is it possible to save money on diamonds? These days, it seems like no one buys anything for full price anymore. Between flash sales on sites like Gilt, and group discounts through clubs like Groupon and LivingSocial, you can get everything from a day at the spa to a gourmet dinner to a pair of designer boots at a dramatic discount. So if you are in the process of buying a diamond, you may be wondering if it is possible to get a steep discount on a diamond too. The short answer is yes, but not nec [...]

Best TV Proposals

Tue, 13 Mar 2012 03:02:35 -0500

Best TV Proposals On tonight’s episode of The Bachelor, bachelor Ben Flajnik will experience one of the most memorable moment’s of any man’s life—getting down on one knee and opening up an sparkling engagement ring box in front of the girl he loves. Of course, Ben is going to do it with a TV producer giving him directions, a camera crew surrounding him, and a ring provided by Neil Lane, one of the show’s sponsors. But even if a reality TV proposal isn’t quite real, it doesn’t mean it isn’t fun to watch, an [...]

Snooki Reveal Engagement Ring!

Mon, 12 Mar 2012 06:06:22 -0500

Snooki Reveal Engagement Ring! Ever since it was announced last week that reality TV star Nicole "Snooki" Polizzi was pregnant, fans of her show, MTV's megahit Jersey Shore, have been wondering if the starlet might also announce her engagement, to boyfriend and the baby's father, Gionni LeValle. Just two months ago, Snooki, 24, told People magazine, "I know he's the one so I know a ring is coming soon." She also jokingly said that she would only be interested in the proposal if it was accompanied by a [...]

Jessica Biel Reveals Engagement Ring

Mon, 12 Mar 2012 05:55:40 -0500

Jessica Biel Reveals Engagement Ring If you were engaged to pop-star-turned-actor-turned-designer multi-hyphenate Justin Timberlake, wouldn’t you wave your engagement ring around for the world to see? But actress Jessica Biel, who has been reportedly engaged to Timberlake since Christmas, has been suspiciously camera-shy when it comes to showing off her diamond engagement ring for the press. At recent awards shows like the Golden Globes and SAG Awards, Biel dazzled the cameras with sparkling designer dress [...]

Huge diamond on your hand: Beauty vs. Practicality

Mon, 12 Mar 2012 05:39:59 -0500

Huge diamond on your hand: Beauty vs. Practicality You’ve got the man of your dreams and you’re wearing that amazing big diamond of your dreams! You’re feeling on top of the world! It’s the rock that gets oohs and aah’s wherever you go. The one that makes you sit up straighter, walk taller and distracts you when you drive! Go ahead and flash that bling proudly and enjoy every minute of it, but above all, keep it safe and secure. There may even be occasions when you will want to tuck away your huge diamond [...]

Diamond Jewelry – Best long-term investment?

Mon, 12 Mar 2012 05:24:47 -0500

Diamond Jewelry – Best long-term investment? Diamond jewelry is a very personal, meaningful and important possession. When talking about diamond jewelry investment one has many things to consider. First, it can be a major financial commitment, and like all other big expenses buying the right quality at the right price is a fundamental key. Second, diamond jewelry investment says something about your sense of personality and sense of style. And in addition, diamond jewelry says something about one’s social [...]

Diamond Reset Process

Mon, 12 Mar 2012 05:08:54 -0500

Diamond Reset Process Whether updating to a trendy style or enhancing a solitaire into a three stone ring, deciding to have your diamond reset into a something new is a great way to increase your investment and hold on to a sentimental diamond while spicing things up. Many people fear having diamonds reset, worrying they will chip or damage during the process. While understandable, it’s always good to keep in mind that diamonds are one the strongest substances on the planet – and that a good jeweler will a [...]

Real Diamonds: How to check if a diamond is real?

Mon, 12 Mar 2012 04:47:47 -0500

Real Diamonds: How to check if a diamond is real? A real diamond is rare and valuable. It is typically white and sparkly. Because people love them and pay big money to own them, there has been a major effort through the years to develop affordable diamond imitations. Some of the newer ones are so convincing that many frauds have been perpetrated with them. So how do you tell real diamonds from the imposters? The first thing to understand is that before you spend good money for a “diamond” you should [...]

Visual Diamond Brightness: What diamonds looks brighter?

Mon, 12 Mar 2012 04:26:05 -0500

Visual Diamond Brightness: What diamonds looks brighter? There are several unique qualities that make diamond the King of Gems. Diamonds are rare and they are the extremely hard and durable. But it is their potential for extraordinary light performance that makes them so beautiful and desirable. Cut quality and craftsmanship are the biggest factors in determining the light handling capabilities of diamonds in the middle to upper range of the color and clarity scales. Exceptionally well-cut diamonds [...]

Main Diamond Certification Institutions

Mon, 12 Mar 2012 04:08:44 -0500

Main Diamond Certification Institutions The art of purchasing diamonds has changed dramatically over the past few decades. One thing just about all potential customers now know is the importance of buying a diamond that has been “certified”. Prior to 1953, diamonds were graded by the buyers and sellers, without a strict set of standards by which to compare them. One can only imagine the haggling and wrangling that must have accompanied most sales! These days there are many professional diamond certifica [...]

The Bachelor Pops the Question

Wed, 07 Mar 2012 03:20:11 -0600

The Bachelor Pops the Question As one of the most talked-about seasons of The Bachelor draws to a close, bachelor Ben Flajnik is down to choosing between the final two contestants: Courtney Robertson and Lindzi Cox. Fans of the show have already noted how this season’s villain, Courtney, who is one of the two finalists, was one of the most dedicated and driven competitors the show has ever seen. Over the course of the reality show, Courtney was seen skinny-dipping with Ben, trash-talking her fellow women, [...]

Celebrity Motherhood Gifts

Wed, 07 Mar 2012 03:02:13 -0600

Celebrity Motherhood Gifts After R&B singer Beyoncé gave birth to a baby girl last month, she was spotted out and about wearing a dazzling bright blue gemstone ring. Being that her baby’s name is Blue Ivy, it seems likely that the new ring is a motherhood present from her husband, hip-hop mogul Jay-Z. That got us thinking—which other celebrity moms got extravagant “push presents” (better known as motherhood gifts) after giving birth? 10. After giving birth to daughter Haven last year, actress Jessica A [...]

Natalie Portman Secretly Married?

Sat, 03 Mar 2012 03:16:35 -0600

Natalie Portman Secretly Married? When last year’s Best Actress winner Natalie Portman reappeared on the red carpet at this year’s Oscars, after being absent from the spotlight for a few months after the birth of her son, Aleph, sharp-eyed fans noticed something besides her glowing smile, vintage Valentino dress, and incredibly slim post-baby body: along with her engagement ring, the actress seemed to be wearing a slim wedding band! Portman, 30, and her fiancé, ballet dancer Benjamin Millepied, 34, fir [...]

Is Adele Engaged?

Tue, 28 Feb 2012 02:47:15 -0600

Is Adele Engaged? British singer Adele has had quite the productive year: her album 21 has sold over 10 million copies worldwide, she picked up 6 major awards at the Grammys, won Best Female Artist at the prestigious Brit awards and was featured on major magazine covers from Vogue to Cosmopolitan. But is it possible that the 23-year-old singing sensation has one more accomplishment to add to that list—engagement? Adele has only been publically dating British nonprofit executive Simon Konecki for a few [...]

How to tell Real Diamonds or Fake diamonds

Thu, 23 Feb 2012 03:02:47 -0600

How to Tell the Difference: Real Diamonds or Fake Diamonds Diamonds are a girl’s best friend, but just like best friends in real life, it’s important to know when they are fake. Just like you would want to know if your real-life BFF was talking about you behind your back, you definitely want to know if that stunning diamond necklace you are coveting is really just a glass imposter. So how do you tell real diamonds from simulated diamonds? Before you whip out that credit card to purchase yourself a new d [...]

Vatche rings – Ring settings design by Vatche

Wed, 22 Feb 2012 02:46:39 -0600

Vatche rings – Ring settings design by Vatche Harry Winston. Charles Lewis Tiffany. Neil Lane. Lorraine Schwartz. It’s time to add another name to this list of legendary engagement ring designers of the past and present: Vatche. A legend in the bridal jewelry industry for over thirty years, Vatche Aghajayan, known simply as Vatche, is one of the foremost designers of engagement rings and wedding bands working today, and one of the world’s most skilled jewelers working with platinum. Show all Vatc [...]

Rise of the “Man-gagement Ring”

Wed, 22 Feb 2012 02:25:41 -0600

Rise of the “Man-gagement Ring” It’s already been over half a century since it’s become standard for both men and women to wear wedding bands. (The trend was started when young men heading off to war during World War Two wanted to wear something to remember their brides left back at home.) So is the world ready for the “mangagement ring”—a ring that is worn by the groom from the time of the proposal until the wedding, much like a diamond engagement ring traditionally worn by the bride? Althoug [...]

Fire Up Your Hearts: A CUT ABOVE® Diamonds on the Scene

Tue, 21 Feb 2012 02:04:10 -0600

Fire Up Your Hearts: A CUT ABOVE® Diamonds on the Scene By all accounts Hearts on Fire* brand diamonds are beautiful. They are ideal cut for excellent light performance. As the market has become more educated about the importance of diamond cut quality there is much more demand for ideal cut diamonds. There are tons of diamonds in the market that have the potential for outstanding brilliance, fire and sparkle, but they are simply not cut as well as they could be. The reason- it costs more to cut ideal d [...]

Whiteflash Recommended Jewelry Appraisers

Tue, 14 Feb 2012 08:32:24 -0600

Whiteflash Recommended Jewelry Appraisers As a service to our customers we have prepared this page as a reference to help locate qualified diamond appraisers and jewelry professionals throughout the United States. The individuals and businesses appearing on the list below are recommended based upon industry credentials and a reputation for high quality customer service. Where noted, the company or individual has been pre-approved to receive diamonds and jewelry for the purpose of enabling Whitef [...]

ASET – The Diamond Evaluation Tool – Simple and Powerful

Tue, 14 Feb 2012 07:29:54 -0600

ASET – The Diamond Evaluation Tool – Simple and Powerful Of all the diamond instruments and analytical devices on the market today possibly the most valuable is the ASET (Angular Spectrum Evaluation Tool). It is simple in concept, easy to use and to understand, and forms the graphical portion of the sophisticated light performance grading system used by the American Gem Society and its Laboratory. The cut quality analysis performed by the AGSL is widely considered to be the most comprehensive and cri [...]

Grammy’s Jewelry Report : Who Rocked the Bling on Music’s Biggest Night?

Tue, 14 Feb 2012 04:41:58 -0600

Grammy’s Jewelry Report : Who Rocked the Bling on Music’s Biggest Night? Unlike the Oscars, the Golden Globes, or even the Emmys, the Grammys are the one awards show dedicated to the most over-the-top, extreme red carpet looks as modeled by all the hottest names in music. So rather than seeing the tame, restrained diamond jewelry looks we are likely to see at the Oscars in a few weeks, we were treated to the bold, the brash and the unapologetically beautiful. Let’s take a look at some of the best jewe [...]

Diamond Loose or Mounted – Pros and Cons - What’s better

Tue, 14 Feb 2012 04:17:51 -0600

Diamond Loose or Mounted – Pros and Cons - What’s better Q: I am getting ready to propose to my longtime girlfriend. I really want to be able to pop the question the traditional way—with a ring in a box—but I know she would really want to be able to choose her own ring; she has very unique taste. On the other hand, I know how much she loves the traditional surprise proposal. What can I do to give her that traditional romantic proposal—champagne, getting down on one knee, all that—while still allowing her t [...]

How can I sell my diamond or jewelry items?

Mon, 13 Feb 2012 16:08:33 -0600

While Whiteflash regularly does trade-ups and buybacks covered under our value added benefits, we do not buy from the public at large. There are several ways to go about selling your valuables. As a service to our customers we provide information on our "How to Sell a Diamond" page that gives the pros and cons of various methods. There is also a recommendation of a reputable company that Whiteflash recommends at the bottom of the article. [...]

How to Sell a Diamond

Mon, 13 Feb 2012 02:26:36 -0600

How to Sell a Diamond Whiteflash is quite well known for our lifetime trade-up benefit and buyback guarantees. We buy back the diamonds we have sold under those benefit policies on a regular basis. But we do not buy diamonds or jewelry from the public at large. So the question is, where to sell jewelry that you did not buy from us, or is not covered under one of our benefits? There are a number of avenues available for individuals selling gold, diamonds, fine jewelry, gemstones, coins and [...]

Top 10 Valentine’s Day Gift Ideas

Mon, 06 Feb 2012 03:14:15 -0600

Top 10 Valentine’s Day Gift Ideas This year, show the special woman in your life that it is not just another February 14th by pulling out all the stops come Valentine’s Day. That means breakfast in bed, roses delivered to the office, romantic dinner in, and the kind of present that usually comes in a small velvet box. Diamonds are a girl’s best Valentine’s Day gift, and there is simply no better way to say, “I love you”. Here are the top ten Valentine’s Day jewelry gift ideas: 10. A pai [...]

Last Minute Valentine’s Day Gift Ideas

Mon, 06 Feb 2012 02:25:19 -0600

Last Minute Valentine’s Day Gift Ideas With Valentine’s Day right around the corner, men across the country are scratching their heads and searching the Web, trying to find that one perfect Valentine’s Day gift for the special woman in their lives. But if you are trying to impress your girlfriend, wife, or fiancée with an extra-special gift this Valentine’s, there’ no need to worry or stress. A pair of diamond earrings is the one sure-fire Valentine’s Day present—romantic, exciting, and sure to look [...]

Whiteflash Offers Perfect Pair of D Internally Flawless Diamonds

Fri, 03 Feb 2012 11:34:00 -0600

Whiteflash Inc, international retailer of ideal diamonds and fine bridal jewelry, announced today the addition of two perfectly matched, perfect color and clarity (D IF) one carat diamonds to their already impressive inventory of ideal and super ideal diamonds. D IF diamonds (perfect color and internally flawless) are exceedingly scarce. Perfectly matched one carat certified AGS ideal diamonds are phenomenally rare. The fact that they are A CUT ABOVE® Super Ideal Diamonds makes them virtually irrep [...]

Designer Costume Jewelry Trend for 2012

Fri, 03 Feb 2012 02:44:09 -0600

Designer Costume Jewelry Trend for 2012 It’s awards season, and that means practically every weekend, we get to feast our eyes on Hollywood’s hottest celebrities wearing incredible designer couture and unbelievable designer jewelry. Whether it is Sofia Vergara lighting up the Golden Globes wearing $5 million in Vera Wang and Harry Winston diamond jewelry, or Jessica Chastain dazzling photographers with $2.5 million of diamond and sapphire jewelry from Harry Winston at the SAG awards, these displays offe [...]

Fashion Designer’s Jewelry – Fashion Creators Jewelry Trends

Wed, 01 Feb 2012 04:10:18 -0600

Fashion Designer’s Jewelry – Fashion Creators Jewelry Trends While some jewelry pieces—the pearl necklace, the wedding band, and the diamond stud earrings, to name a few—will be around forever, there are always times when a well-dressed woman needs a more trendy piece of jewelry. Fashion designer’s jewelry, especially jewelry pieces from fashion houses known for haute couture and trend-setting ready-to-wear collections, can suit this need perfectly. These jewelry trends work with existing fashions trends i [...]

SAG Awards Red Carpet Jewelry Roundup

Tue, 31 Jan 2012 07:17:14 -0600

SAG Awards Red Carpet Jewelry Roundup Someone must have sent a memo throughout Hollywood before the SAG Awards last night. “Leave all those heavy statement necklaces at home,” this super-secret memo must have read. “Take all the bracelets you own and wear them. All at once.” How else can we explain the extraordinarily strong presence of statement-making bracelets, bangles and cuffs on last night’s red carpet? All in all, we counted 33 celebrities with fabulous diamond, gold and gemstone bracelets, from [...]

The “Perfect” Perfect Pair of Gem Diamonds

Mon, 30 Jan 2012 16:26:00 -0600

The Perfect Pair of Perfect Diamonds Ultimate Perfection Meets Ultimate Precision It boggles the mind to try to estimate the rarity of this pair of world class gems. The old adage “one in a million” would be way too conservative! Two absolutely perfect AGS certified diamonds: Both D color and Internally Flawless, both perfectly crafted A CUT ABOVE® Super Ideals, and each one weighing 1.06ct 1.06 ct D IF A CUT ABOVE® AGS-104045694027 1.06 ct D IF A CUT ABOVE® AGS-104050982046 D [...]

Jewelry Box – Important Part of the Present?

Wed, 25 Jan 2012 03:17:10 -0600

Jewelry Box – Important Part of the Present? In a scene straight out of every romantic comedy and drama, a man kneels on the ground in front of a woman. He reaches behind his back and pulls out a small velvet box. With a crowd of onlookers holding their breaths in expectation, he cracks open the hinge of the jewelry box to reveal a sparkling diamond engagement ring. “Will you marry me?” he says, but the question is practically unnecessary, the opening of that iconic velvet box and the dramatic reveal [...]

Most Common Questions when it comes to Jewelry Shopping

Wed, 25 Jan 2012 03:00:55 -0600

Most Common Questions when it comes to Jewelry Shopping When buying jewelry, like other major purchases, it is a good idea to acquaint yourself with the industry and key terms before handing over your credit card to make the purchase. Just like you wouldn’t buy a car without reading up on various makes and models, and learning about key concepts like fuel efficiency and horsepower, you shouldn’t buy fine diamond jewelry without understanding essential terms like the four C’s, karat levels, settings, a [...]

Rock the Vote: the Whiteflash “Say Yes” Facebook Engagement Ring Contest

Wed, 25 Jan 2012 02:46:14 -0600

Rock the Vote: the Whiteflash “Say Yes” Facebook Engagement Ring Contest January 23 , 2012 (Houston, TX) – Inspired by the 2012 national elections, Whiteflash, leading retailer of ideal diamonds and fine jewelry, is running another installment of their own democratic elections. By casting your vote between two top engagement ring settings in their collection you will be entered to win one for yourself. Fun, fresh and engaging, the Whiteflash “Give it the YES Vote and Win” is giving everyone the chance [...]

World’s Largest Emerald Up For Auction

Sat, 21 Jan 2012 02:53:03 -0600

World’s Largest Emerald Up For Auction In the world of oversized gemstones, one often hears about the three or even five-carat diamonds set in celebrity engagement rings. Occasionally, there is even the ten or twenty carat ring worn on a starlet’s hand. Then there are the world-famous large diamonds and gemstones with weights that soar upwards in the two- and even three-hundred carat range. But now, there is a new stone vying for the title of world’s largest gemstone. And this one is too big to be worn [...]

Online Jewelers Ratings

Fri, 20 Jan 2012 08:34:56 -0600

Online Jewelers Ratings It’s become second nature to most of us to turn to the Internet when shopping for inexpensive daily purchases like clothing, shoes, housewares and even groceries. But when shopping for a big, important purchase like an engagement ring or wedding band, many people are still hesitant about giving up the in-store experience for a point-and-click online store. How will you know what the jewelry will look like in person? How can you trust a website without ever having talked to a [...]

Most popular jewelry in US

Fri, 20 Jan 2012 08:10:55 -0600

Most popular jewelry in US Jewelry styles, like all fashion, comes in and out. One year, everyone is layering long pendant necklaces; the next, they are wearing oversize cocktail rings set with brightly colored gemstones. But despite all the changes, a few styles have remained the same. No matter how much time goes by, a woman dressed in these classic and most popular jewelry styles will always look timeless and beautiful. If you are looking for a jewelry gift for a woman in your life, a choice from t [...]

World’s Most Expensive Diamonds

Fri, 20 Jan 2012 07:30:56 -0600

World’s Most Expensive Diamonds R&B superstar Beyonce Knowles may have the biggest and most expensive diamond engagement ring in the world, but that doesn’t mean she owns the world’s most expensive diamond. The most expensive diamonds in the world are decades or centuries old—many have been passed from estate to estate, from museum to museum for generations of diamond lovers to gawk at. Blue, pink and other fancy colored diamonds are among the rarest diamonds, and so it is not surprising that many of th [...]

Lost Engagement Ring Found...On a Carrot

Mon, 16 Jan 2012 06:33:50 -0600

Lost Engagement Ring Found...On a Carrot You’ve heard of lost engagement rings being rediscovered through Craigslist, being found in behind couch cushions, or even turning up in an x-ray of a pet’s stomach. But when Lena Paahlson was weeding her garden at her home in Northern Sweden earlier this month, she made an even more unusual discovery. As she pulled up a carrot by its top, she noticed a band of metal encircling the carrot. As she looked closer, she realized that it looked a lot like her engagement r [...]

Beyonce and Jay-Z’s Baby News – Baby Blue

Mon, 16 Jan 2012 05:07:07 -0600

Beyonce and Jay-Z’s Baby News – Baby Blue After months of rocking the hottest maternity fashions ever seen on the red carpet, it’s time for R&B star Beyonce Knowles to go shopping again—this time, for baby clothes! That’s right. The 30-year-old singer, actress and designer, who has been dating hip-hop icon Jay-Z since 2002 and has been married to him since 2008, has just given birth to her first child, a girl the couple has named Blue Ivy Carter. Yes, Blue Ivy Carter. The baby girl’s first name, Blue, [...]

Jewelry Choices at the People’s Choice Awards

Mon, 16 Jan 2012 04:48:48 -0600

Jewelry Choices at the People’s Choice Awards Last night’s People’s Choice Awards kicked awards season into full swing, and the fashion on display was a taste of the trends that will soon be dominating the red carpet at the Golden Globes, SAG Awards, and beyond. And this year’s red carpet was anything but boring, with celebrities leaving the usual diamond stud earrings and diamond bangles at home and instead rocking some pretty exciting new jewelry trends. A few strong trends emerged from the star-studded [...]

Celebrity Engagement Rings — Holiday Edition

Thu, 12 Jan 2012 07:12:51 -0600

Celebrity Engagement Rings — Holiday Edition ‘Tis the season...to get engaged, apparently! A staggering ten celebrities announced their engagements this holiday season, giving us plenty of stunning celebrity engagement rings to analyze and ogle as we put down the ‘2012’ novelty sunglasses and settle into the new year. For these celebrities, this new year will bring with it a star-studded celebrity wedding and hopefully, plenty more occasions to wear gorgeous celebrity jewelry so we can talk about it! [...]

What are high end jewelers and jewelry stores ?

Thu, 12 Jan 2012 06:46:17 -0600

What are high end jewelers and jewelry stores ? We all want to know that when we spend money on a major purchase, we are getting a good value on a good quality product. But when it comes to buying jewelry, those terms can be more than a little bit murky. How do you know what is a good value and what is an overpriced subpar product? How do you determine quality in a field without strong brand names, where you must rely on expert testimony when purchasing? To solve this dilemma, many of us turn instincti [...]

Top 5 Famous Jewelers and Jewelry Stores in the World

Thu, 12 Jan 2012 06:34:07 -0600

Top 5 Famous Jewelers and Jewelry Stores in the World For most of us, buying an engagement ring is going to be a carefully considered purchase that we will make only after creating a budget, researching price comparisons, and probably saving up for some time. But imagine for a moment that money was no object, that you could buy the best engagement ring from the most famous jewelers in the world. Where would you go? Would you choose the over-the-top glamour of Bulgari or the refined traditionalism of Tiffan [...]

Hearts and Arrows – Fire Up Your Diamond Passion!

Tue, 10 Jan 2012 03:29:49 -0600

Hearts and Arrows – Fire Up Your Diamond Passion! Sweet hearts and Cupid’s arrows have more than a symbolic and mythical connection to relationships and to diamond engagement rings. Hearts and arrows diamonds represent the pinnacle of cut quality and light performance. If love is in your heart, then fire should be on your mind! Heart Diamonds For the ultimate symbolism in a diamond engagement ring, one can purchase a heart diamond; that is, a diamond cut and polished in the shape of a heart. The downs [...]

Whiteflash Announces New Proprietary AGS Certificate for A CUT ABOVE®

Wed, 04 Jan 2012 08:43:53 -0600

Whiteflash is proud to present the latest collaboration with AGS Laboratories: The New AGS Proprietary Light performance Diamond Quality Document for Whiteflash A CUT ABOVE® Diamonds. As a company committed to providing diamond shoppers with the largest selection of ideal diamonds in the world together with the most comprehensive diamond information available, this new document is the latest step on the Whiteflash path to providing their customers with a Brilliant Diamond Buying Experience®. This n [...]

What to Look For When Choosing a Jewelry Store

Wed, 04 Jan 2012 07:41:13 -0600

What to Look For When Choosing a Jewelry Store When shopping for a new piece of jewelry, whether you are looking for a diamond necklace for yourself or a diamond engagement ring for a significant other, there are many choices available to you in terms of choosing a jewelry store. You can buy diamond jewelry from a department store, a website, a national chain jewelry store, a designer boutique, or an independent local jewelry shop. But since there are not as many recognizable jewelry brands as there are [...]

Unique Dessert Ideas for your Wedding

Wed, 04 Jan 2012 07:29:17 -0600

Unique Dessert Ideas for your Wedding The dessert portion of your wedding reception is, quite literally, the icing on the cake. It is the last experience your guests will have before they leave the wedding, and it is your last chance to, literally, leave a sweet taste in their months. For years, wedding desserts consisted of boring yellow cake cut from a towering cake and served in huge slices, with maybe a little ice cream on the side. But now, couples are breaking free of the wedding cake monotony and [...]

Engagement Ring Setting Types: Bar

Wed, 04 Jan 2012 07:12:28 -0600

Engagement Ring Setting Types: Bar If you’re in the market for a diamond engagement ring, but you are looking for a setting more distinctive than the classic prong setting but more dazzling than the bezel setting, you are in for a surprise. The little-known bar setting is the perfect combination of fashion and function, of diamond security and light performance, and of traditional ring design and modern unique flourishes. The bar setting gets its name from the two bars that are set on either side [...]

Most Expensive Jewelry in the World

Wed, 04 Jan 2012 06:46:41 -0600

Most Expensive Jewelry in the World If you thought your engagement ring or wedding band was pricey, you’ll be amazed to see that some of the world’s most expensive jewelry has been sold for prices that would easily buy you a house, a car, and maybe a mid-size yacht! What kind of jewelry qualified as the “most expensive jewelry ever” and who buys these diamond-laden extravagances? Most of the world’s most expensive jewelry is pieces created around a specific, unique diamond—diamonds which would be [...]

Engagement Photo Ideas: Best of the Season

Tue, 03 Jan 2012 07:28:59 -0600

Engagement Photo Ideas: Best of the Season In recent years, engagement photo shoots have become a popular alternative to the traditional wedding-day photo shoot, with couples setting up fun and romantic photo shoots as a way of celebrating their engagement and announce the happy news. Without the pressure of the wedding day, couples find that engagement photo shoots have more room for creativity and fun, making them a perfect way to celebrate the unique personalities and interests of the couple. If you a [...]

Best Boutonniere Designs and Ideas

Tue, 03 Jan 2012 07:05:55 -0600

Best Boutonniere Designs and Ideas Whether you are a classic, traditional groom wearing a formal tuxedo, or a fun, laid-back groom wearing a more offbeat outfit, one of the most important parts of your groom look is the boutonniere. For those unfamiliar with this traditional piece of men’s formalwear, the boutonniere is a small sprig of flowers or greenery affixed to a man’s lapel. It’s a small touch that can make a big difference in your look, so no matter what kind of groom you are, you want to look in [...]

Wedding Reception Photobooth – Fun Ideas that Last a Lifetime

Tue, 03 Jan 2012 04:25:08 -0600

Wedding Reception Photobooth – Fun Ideas that Last a Lifetime Looking for an easy, inexpensive way to add a note of fun and whimsy to your wedding reception? Whether you are hosting a formal dinner in a ballroom or a casual backyard affair, a rented or D.I.Y. photo booth makes a fun addition to any wedding. A photo booth is a small enclosed booth that is outfitted with an automatic camera and printer. Wedding guests can duck into the booth and take photos of themselves, usually in film-style strips of thre [...]

Year in Review: Top 5 Engagement Ring Trends of 2011

Tue, 27 Dec 2011 05:42:14 -0600

Year in Review: Top 5 Engagement Ring Trends of 2011 2011 is drawing to a close, and for all of those who got engaged this year, or for anyone planning to get engaged in 2012, it’s time to take stock of one of those all-important end-of-year issues—which engagement ring trends emerged this year? Which celebrity engagement rings sparked a style obsession that’s going to be around for a while? And which fleeting fads are going to disappear in the coming year. Show all Engagement rings [...]

Whiteflash Announces Earring Settings Giveaway

Wed, 21 Dec 2011 08:53:25 -0600

Whiteflash Inc. (www.whiteflash.com), retail jewelers and ideal diamond specialists, has just announced a holiday promotion featuring a free pair of 14k gold “Martini” studs. The special will run through January 2012 - just in time for the gift giving season. The popular three prong style 14k gold ear studs (valued at $195) will be complimentary with every purchase of any pair of Whiteflash in-house certified diamonds. All three of the Whiteflash certified loose diamond in-house categories are av [...]

The Rules of the Holiday Engagement

Wed, 21 Dec 2011 03:58:08 -0600

The Rules of the Holiday Engagement The holidays are the perfect time to get engaged. The cold weather means its the perfect time for all kinds of cozy, romantic activities, the lit-up houses and snowy nights make the perfect backdrop to your big moment, and all those family get-togethers are the ideal time to make the big announcement to family and friends. In fact, sales of engagement rings spike over the holidays, as the sentimental mood and celebratory feelings inspire many couples to make that ultim [...]

Britney Spears Engaged—All the Details!

Tue, 20 Dec 2011 04:09:59 -0600

Britney Spears Engaged—All the Details! America’s favorite pop princess is finally getting the happy ending she deserves. It was announced over the weekend that after months of speculation, singer Britney Spears is engaged to her former manager Jason Trawick. Trawick asked Spears to marry him on Thursday evening, at a romantic dinner celebrating his birthday, after which Spears sent out an excited tweet to all her fans, promising them an exciting announcement. Britney Spears, who has seemingly recove [...]

Elizabeth Taylor Jewelry Auction

Tue, 20 Dec 2011 03:53:51 -0600

Elizabeth Taylor Jewelry Auction The legendary jewelry collection of Hollywood icon Elizabeth Taylor sold for a record-breaking $115.9 million at a Christie’s auction last week in New York. Combined with her haute couture and other possessions, the total auction amount totaled at $153 million, the largest sum ever raised by a single auction at Christie’s. The single most expensive item was a diamond and pearl necklace known as La Peregrina, which sold for over $11 million. The necklace had been creat [...]

Top 7 Jewelry Trends for Holiday Season

Mon, 19 Dec 2011 03:01:46 -0600

Top 7 Jewelry Trends for Holiday Season Holiday season is already here, and that means instead of hunkering down with a Snuggie and a mug of tea, you are putting on your highest heels and your go-to little black dress for all kinds of holiday season social events. From the office party, to a gift-wrapping party with your best friends, to dinner with the in-laws, to a New Year’s Eve out on the town, the holiday season can be a fashion pressure cooker. But have no fear—experts recommend that you rely on [...]

Diamond reviews: Are they worth trust?

Wed, 14 Dec 2011 04:53:35 -0600

Diamond reviews: Are they worth trust? Clicks or bricks? That is the question diamond buyers have started asking themselves. For many years, despite the success of internet retail in general, customers were wary of buying diamonds online without seeing and touching them first. But more recently, savvy diamond shoppers have realized that online retailers can often offer better deals and a wider selection than comparable bricks-and-mortars shops. Because Internet-based sellers do not have the costs of opera [...]

Vera Wang Jewelry

Wed, 14 Dec 2011 02:43:27 -0600

Vera Wang Jewelry The name “Vera Wang” is synonymous with bridal elegance and beauty, as celebrities from Ivanka Trump to Avril Lavigne, from Chelsea Clinton to Khloe Kardashian have walked down the aisle in one of Wang’s signature designs. Now, the award-winning bridal fashion designer and CFDA Womenswear Designer of the Year has turned her attention from the bride’s dress to her hands. Wang has recently announced that she will be teaming up with American diamond jewelry giant Zales to design a full lin [...]

How can I get a Whiteflash Calendar?

Tue, 13 Dec 2011 12:18:30 -0600

You can easily request your free 2013 Whiteflash calendar by calling in to our toll free number 877-612-6770. It will also ship with all new orders as long as supplies last. For details about this beautiful in-house creation that has become a Whiteflash tradition please see our Calendar page. [...]

Whiteflash Announces Free Saturday Delivery in December

Tue, 13 Dec 2011 10:52:15 -0600

Whiteflash Inc. announced free Saturday delivery this December. Already known for free overnight weekday FedEx delivery on everything they sell, Whiteflash will help last minute shoppers this season by providing free FedEx Priority Overnight Saturday delivery on all orders of in stock merchandise purchased as late as 4pm on Friday, December 23rd. Internationally acclaimed as a top provider of ideal cut certified diamonds and engagement rings, Whiteflash is also well stocked with great diamond gi [...]

V-Prong Setting

Tue, 13 Dec 2011 03:56:45 -0600

V-Prong Setting The prong setting is the most traditional and popular diamond engagement ring setting type in use, but did you know that the prong setting also comes in several variations? Prong settings can be formed into several interesting shapes, can be doubled, rounded, flattened, and can even be notched into V shapes. These v-shaped prongs are slightly wider than traditional prongs, and are usually placed at the diamond’s corners. Small notches are cut into the end of the prongs, giving it the ap [...]

Celebrity Engagement Ring Roundup – Fall 2011

Tue, 13 Dec 2011 03:25:45 -0600

Celebrity Engagement Ring Roundup – Fall 2011 From a wide-eyed young actress who has played a bride in no fewer than three feature films, to a reality TV star starlet turned charitable activist, to a former Disney star and her rocker boyfriend, Fall 2011 has brought with it a slew of celebrity engagements—and with them, a crop of new celebrity engagement rings to ogle and analyze. Although each of these brides chose rings that reflect their unique personalities and styles, with no two rings exactly alike, [...]

Best Proposal Ideas: Engagement Ring is all you need

Fri, 09 Dec 2011 03:20:58 -0600

Best Proposal Ideas: Engagement Ring is all you need In our modern era of viral video hits and reality TV moments, it’s no wonder that the proposal has been supersized. Instead of a simple and heartfelt declaration of love, modern grooms-to-be are devising intricate surprises designed for maximum “wow factor” and YouTube hits. But the truth is that the best proposals don’t happen in a helicopter hovering over the Grand Canyon or at halftime at the Super Bowl. A proposal is the moment that you go from bei [...]

Ring setting types: Invisible

Thu, 08 Dec 2011 03:54:24 -0600

Ring setting types: Invisible Even if you know little about diamond settings, you can probably guess that the invisible setting is a diamond setting style in which the hardware of the setting is invisible to the viewer. But what is this setting? How does it work? And for what kind of rings is it recommended? Most ring setting styles show the bands or prongs of metal that hold the diamond securely in place. Of course, an invisible-set diamond is held securely as well; the hardware is just clev [...]

Third Round for Rock the Vote With Whiteflash’s Say Yes Facebook Contest

Wed, 07 Dec 2011 11:40:18 -0600

Back by popular demand and with engagement season now in full swing, WhiteFlash, the leading online diamond retailer, has decided to host a third round of their own democratic election to crown the top Diamond Right Hand Ring in their collection. This election season, you can not only rock the vote, but you can also win free jewelry in the process—not a bad campaign promise. After all, the only thing better than buying a new piece of jewelry—is winning jewelry. Known for creating engaging and fres [...]

Channel Setting

Thu, 01 Dec 2011 06:23:39 -0600

Channel Setting If you are in the market for an engagement ring or wedding band, chances are you’ve started looking around at rings on your friends, coworkers, and others you come in contact with, trying to learn more about what styles are out there and which setting typemight best suite your needs. You may have noticed a popular style on engagement rings and wedding bands where a single row of small diamonds on band is held in place between two narrow bars of metal. This setting is called the channel sett [...]

Bezel Setting

Wed, 30 Nov 2011 07:03:44 -0600

Bezel Setting If you’ve ever looked at a photo of a celebrity starlet wearing big, showy engagement ring and thought, “I could never wear that—it would catch on everything!” we have good news for you. Active women who need a ring that they can safely wear doing all kinds of activities can finally have a diamond as large and spectacular as they want and keep it safe with a bezel setting. Although the bezel setting is not new, it has recently gained in popularity as more and more women realize the [...]

Ring metals: What’s the difference?

Tue, 29 Nov 2011 09:19:14 -0600

Ring metals: What’s the difference? Once upon a time, all engagement rings were gold. After all, gold is the precious metal of choice in all fairy tales and movies—who ever heard of the princess and her platinum tiara, or the thief making off with bags of palladium? But in the twenty-first century, only a minority of engagement rings and other bridal jewelry pieces are made with classic yellow gold. If you are in the market to buy an engagement ring, wedding band, or anniversary band, you need to [...]

Beyonce’s 2008 Wedding Dress Revealed!

Tue, 29 Nov 2011 08:08:28 -0600

Beyonce’s 2008 Wedding Dress Revealed! With a new album flying off the shelves, and a new baby on the way, R&B songstress Beyonce has finally decided to unveil a tiny peek at some footage from her secret 2008 wedding to hip hop mogul Jay-Z, which until now the couple had kept under wraps. In her soon-to-be released DVD, Beyonce talks a little about her life story, and includes a few images of her wedding dress. The white gown is sexy and stunning, dramatic and over-the-top, a little like Beyonce herself. [...]

Top 10 Iconic Bridal Looks in Movies

Thu, 24 Nov 2011 07:38:22 -0600

Top 10 Iconic Bridal Looks in Movies As Twihards the world over are eagerly awaiting the release of the next-to-last Twilight movie, Breaking Dawn Part 1, at midnight tonight, brides and fashion lovers are also eagerly waiting for the movie’s release. This installment of the popular vampire romance franchise will feature the long-awaited wedding between Bella, the human girl, and Edward, her handsome vampire boyfriend. To Twilight fans, this moment is a culmination of everything they have anticipated for s [...]

Kate Middleton's One Year Proposal Anniversary

Thu, 24 Nov 2011 07:17:24 -0600

Kate Middleton’s One Year Proposal Anniversary This week marks one year since Prince William proposed to a young lady named Kate Middleton. In the year since, the world has witnessed one of the most dramatic, most elegant and most watched weddings of all time, and has embraced Duchess Catherine, as Kate is now known, as a fashion icon in her own right. The emergence of the new royal power couple on the international scene has affected the fashion world in many ways, from the newfound appreciation for Kat [...]

Lauren Bush Lauren’s Wedding Dress Revealed

Thu, 24 Nov 2011 07:08:30 -0600

Lauren Bush Lauren’s Wedding Dress Revealed The December issue of Vogue carries within its glossy pages a closely guarded secret—photos of Lauren Bush’s wedding to David Lauren. When the socialite and non-profit coordinator of the famous Bush family (the former president is an uncle) first announced her engagement to the son of the multibillion dollar fashion and lifestyle emperor, all the public first noticed was the name similarity. Lauren Bush’s first name is spelled exactly the same (although pronounce [...]

Ring Setting Types: Prong

Thu, 24 Nov 2011 04:27:44 -0600

Ring Setting Types: Prong In writing, and in life, we are always told to avoid clichés. Writers try to avoid using the same tried-and-true expressions and metaphors over and over, seeking instead to come up with new and fresh descriptions. And in life, no one wants to be seen as boring or unoriginal. We try to give our wardrobes unique little twists to make them our own; we try to cultivate interesting hobbies instead of just following the mass trends. But sometimes, something is [...]

Celebrity Jewelry Roundup - Fall 2011

Fri, 18 Nov 2011 05:41:03 -0600

Celebrity Jewelry Roundup - Fall 2011 The end of summer and beginning of fall usually means a transition from the light, ethereal jewelry pieces of summer to the more serious, heavy and sophisticated jewelry of fall and winter. Enamel bangles and hoop earrings are exchanged for gem-laden cocktail rings and statement necklaces. And this year is no exception. In the last few months we’ve seen several bona fide trends emerge on the red carpet and the runway, at movie premieres and black-tie charity galas. [...]

Can I get a commission or reward for recommending a friend to Whiteflash?

Wed, 16 Nov 2011 08:44:31 -0600

YES! Our Referral and Customer Loyalty program was designed to provide extra incentive for recommending Whiteflash to friends and family. Word of mouth is one of the most important ways that we grow our business and we love sending out those referral checks! You can also benefit when you come back to make additional purchases for yourself ("self" referral). Find out how it works and how easy it is to get rewarded by reading our Referrals and Customer Loyalty page. [...]

Can I get a commission or reward for recommending a friend to Whiteflash?

Wed, 16 Nov 2011 08:42:35 -0600

YES! Our Referral and Customer Loyalty program is designed to provide extra incentive for recommending Whiteflash to friends and family. It is easy to do and we love sending out those referral checks! The program also rewards you when you come back to make additional purchases ("self" referral). You can see how it works and how easy it is to get your rewards by going to our Referral and Customer Loyalty page. [...]

Can I get a commission or reward if I recommend another customer to Whiteflash?

Wed, 16 Nov 2011 08:35:15 -0600

YES! Our Referral and Customer Loyalty program provides extra incentive to recommend new customers to Whiteflash and coming back for additional purchases yourself. Word of mouth is a big way that we grow our business and we love sending out referral checks! See how it works and how simple it is to get your rewards by going to our Referral and Customer Loyalty page. [...]

Tension Engagement Rings

Mon, 14 Nov 2011 01:45:44 -0600

Tension Engagement Rings Everyone loves a good magic trick. Whether it is pulling a rabbit out of a top hat or some other illusion, there is something exciting about seeing something that you can’t quite explain. And therein lies the alluring appeal of one of the most unique engagement ring setting types available—the tension setting. Unique diamond ring setting The tension setting is a unique diamond ring setting style where instead of using a metal collar or prongs to grip the center diamond and ho [...]

Whiteflash – Among best diamond brands and retailers

Fri, 11 Nov 2011 04:25:20 -0600

Whiteflash – Among best diamond brands and retailers For the past 12 years, Houston-based jeweler Whiteflash has been carving out a unique niche for itself as one of the best Internet diamond jewelry retailers. Specializing in engagement rings, wedding bands, and custom fine jewelry work of all kinds, Whiteflash has gained a global reputation for unparalleled quality and exceptional customer service. More recently, Whiteflash was listed alongside Tiffany & Co., Blue Nile and other top diamond brands in t [...]

Are Whiteflash designs available in Rose Gold (Pink Gold)?

Fri, 04 Nov 2011 16:29:43 -0500

Some, but not all, items in our catalogue are available in Rose Gold by Special Order. We use only 14K rose gold as 18k tends not to be distinctly pink. Prices tend to be a bit higher for specialty manufacturing, and turn around times tend to be one to three weeks longer. As a special order item, rose gold products are not returnable. If you are interested in ordering one of our designs in Rose Gold please contact us for a quote, availability and expected delivery times. [...]

What is a Princess Cut diamond and why is it special?

Thu, 03 Nov 2011 15:08:45 -0500

The Princess Cut features a straight sided rectangular outline with a brilliant style facet arrangement. It is a hybrid of shape and cutting style that produces more sparkle than traditional square or rectangular diamonds. Princess cuts are more popular today than any other "fancy shape" diamond. For more information about what makes the Princess cut so appealing to modern diamond shoppers, please see our Princess Cut Diamond page. To understand more about princess cut quality please see this page a [...]

What are Whiteflash turn-around times?

Thu, 03 Nov 2011 12:57:46 -0500

We make every effort to turn around orders promplty, while at the same time exercising great care and attention to detail. We provide free Fedex insured delivery with every new order. Loose Diamonds In-house diamonds (A CUT ABOVE, Expert Selection and Premium Select) can usually be shipped same day if payment is received by noon. Virtual Selection diamonds (or those sourced for you) can usually be shipped the same day that diamond is approved and payment recieved, provided payment arrives before [...]

Round Two ! Rock the Vote - The Whiteflash “Say Yes” Facebook Contest

Wed, 02 Nov 2011 09:18:47 -0500

Following on the success of their first Facebook “Rock the Vote” engagement ring popularity contest, Whiteflash Inc., online jeweler and specialist in ideal cut diamonds, has decided to host a second round of their own democratic election to crown the top engagement ring setting in their collection. Fun, fresh and engaging, the Whiteflash “Give it the YES Vote and Win” is so simple even the technologically challenged can do it. All you need is Facebook and an opinion! The second round of voting [...]

What is the big deal about Ideal Cut diamonds?

Tue, 01 Nov 2011 08:22:16 -0500

Ideal cut quality brings out the full potential of the diamond. It optimizes the fire, brilliance, sparkle and overall beauty of the gem. In cutting a diamond to ideal specifications, the costs are higher but the benefits are tremendous. Please see our Ideal Cut Diamonds page for more information. [...]

Does Whiteflash service the jewelry it sells?

Mon, 31 Oct 2011 18:02:31 -0500

Yes. We have a full service manufacturing operation and provide servicing on everything we sell. All purchases are covered under our One Year Service Policy, which is part of the Whiteflash Guarantee, offering great convenience and peace of mind. [...]

Whiteflash introduces New Engagement Ring Collection by Vatché

Wed, 26 Oct 2011 15:04:16 -0500

Whiteflash Inc. announced today the exclusive launch of the latest collection of engagement rings by award winning jewelry designer Vatché. The “Serenity” collection features modern designer styling for the classic engagement ring. In keeping with the tagline “Getting engaged can be stressful. Choosing an engagement ring doesn’t have to be.” the Serenity Collection features design elements that are elegant and uncomplicated. The solitaire diamond is gracefully set in harmony with the flow of angles [...]

Can I speak to the designer before he starts working project?

Fri, 21 Oct 2011 15:47:33 -0500

Yes. If you feel that a preliminary conversation is necessary for the designer to fully understand your project, you may request that the designer contact you before beginning work on your project. [...]

Can you send me the CAD file so I can look at it using my software?

Fri, 21 Oct 2011 15:43:55 -0500

You will get renderings (computer generated images) from the CAD file but not the file itself. As a normal part of our agreement Whiteflash retains all rights to the design. We provide information and CAD renderings necessary for the customer to verify that the design elements have been assembled in the manner specified and that the overall design captures what the customer envisioned. [...]

What type of metal alloys does Whitflash use?

Thu, 20 Oct 2011 17:34:50 -0500

Our gold products are either 14k or 18k. 14K is 58.3% pure gold and 41.7% other metals that give gold the hardness to be durable in jewelry. 18K is 75% pure gold. White gold is an alloy of metals that give the metal hardness and whiteness. Nickel is normally used in this alloy. White gold products, because they are not pure white, are normally plated with rhodium to give the metal a bright white luster. Our platinum products are made with 95% pure platinum and 5% irridium. [...]

How do the CAD images differ from what the finished piece will look like?

Thu, 20 Oct 2011 15:25:46 -0500

Computer "renderings" generated from the CAD file are quite realistic, but there are important subtle differences between these images and what you will see when the piece is finished. The primary difference is that the program file includes extra metal that will necessarily be removed in the finishing and polishing steps. Therefore prongs look longer, edges sharper and the piece is overall a bit bulkier than it will be when finished. [...]

What is The Whiteflash Guarantee?

Wed, 19 Oct 2011 19:12:31 -0500

The Whiteflash Guarantee is a comprehensive set of assurance policies designed to give you complete confidence in your purchase. It starts with multi-level quality control systems certified for ISO 9000 and a complete satisfaction money back return policy. It includes our promise that we sell only conflict free diamonds. Every jewelry item we sell is also backed by a One-Year Service policy. For more details and additional benefits please see our Whiteflash Guarantee page. [...]

Little Tricks to Know Her Ring Size

Wed, 19 Oct 2011 03:59:53 -0500

Little Tricks to Know Her Ring Size More than half of all men intending to get engaged plan on buying the engagement ring secretly and then surprising their significant other with a dramatic proposal. If you have a good sense of your girlfriend’s style, you can make a lasting impression of romance and dedication by choosing an incredible diamond engagement ring all by yourself and presenting it to your soon-to-be fiancé with a creative surprise proposal. Whether you design a custom engagement ring o [...]

Can you design a piece of jewelry from my sketch?

Tue, 18 Oct 2011 14:40:35 -0500

Yes. Our custom jewelry design process involves collaboration between you and our senior designer. You can provide design ideas through sketches, pictures, or even verbal descriptions. One of our diamond and jewelry consultants can guide you through the process and gather your information and get you a quote. [...]

What is rhodium plating?

Tue, 18 Oct 2011 13:08:16 -0500

White gold products are routinely electroplated with a very expensive metal called rhodium. Rhodium is a platinum group metal that is intrinsically white and lustrous. Gold alloys are not pure white because they contain a high percentage of yellow gold. Rhodium is what gives white gold it's bright white look. Because plating deposits a very thin layer of metal over the alloy, it is possible for it to wear off and reveal areas of the yellowish metal beneath. How often a piece of jewelry will need to [...]

Do I have to pay in full at the time of my order?

Tue, 18 Oct 2011 11:51:40 -0500

Payment in full is required before an order can ship. We have provisions for temporary holds of merchandise while wire transfer or other arrangements are made. We also have a flexible payment plan (Flex Plan) that provides for payment spread out over 90 days. A customer service representative will be happy to assist with such requests. [...]

How much does it cost to insure fine jewelry?

Tue, 18 Oct 2011 11:36:24 -0500

As with other kinds of insurance, rates vary widely as do coverage terms and conditions and deductibles. It is best to compare several companies before deciding. We have found that premiums for all-risk policies from highly rated companies run in the neighborhood of 2-3% of the value of the item on a per annum basis. You can easily get information on personal jewelry insurance from one of the leading specialists in the field by contacting Jewelers Mutual Insurance Company's Perfect Circle® [...]

Can I get a Fed Ex tracking number to track my package?

Mon, 17 Oct 2011 18:01:02 -0500

You will be given a tracking number if your order has been paid by wire transfer. Because of the high values involved, for your protection tracking numbers are not given on orders paid by credit card. This prevents unauthorized diversion of the package to another location. You will have to be present and show identification in order to pick up the package. [...]

Is my order insured while in transit?

Mon, 17 Oct 2011 10:31:01 -0500

Yes. All outbound Whiteflash shipments are insured until the package is picked up. Because values are typically very high, there are specific procedures that Whiteflash follows to ensure the security of your jewelry. Please see our shipping policy page for important details. [...]

How much does Whiteflash charge for shipping?

Mon, 17 Oct 2011 10:23:01 -0500

We provide FREE SHIPPING on all initial orders! In cases where shipping is the customer's responsibility, information can be found regarding fees and other important issues on our shipping policy page [...]

Whiteflash Privacy Policy

Fri, 14 Oct 2011 17:42:22 -0500

Privacy Policy Last updated Sept 7, 2011 Welcome, and thank you for visiting Whiteflash.com! For over a decade, Whiteflash Inc. (Whiteflash) has taken great pride in the relationships that it has developed with its customers and friends. We do our best to ensure that your experience with us is one that you will want to repeat and share with your friends. Your privacy is very important to us, and Whiteflash is dedicated to protecting your privacy and handling any personal information we obtain f [...]

Can I get digital photos of my finished ring?

Fri, 14 Oct 2011 16:48:19 -0500

Yes, and they are included in your order! Your jewelry will be photographed upon completion and you will recieve beautiful images that you can share with friends and family via email. For samples of some of these creative images it's always fun to browse our testimonials page to see the latest Whiteflash "eye candy". [...]

What are the dark arrows I see in the actual diamond photos?

Fri, 14 Oct 2011 16:40:15 -0500

The bottom-most facets on the diamond (the main pavilion facets) draw their light from the highest angles. When a Hearts & Arrows diamond is photographed from directly overhead, these areas will go dark if the camera blocks, or obstructs, the light source. This is known as obstruction. The dark areas are, literally, a reflection of the viewer or camera lens in the crown of the diamond. Properly designed diamonds maximize positive contrast patterns which create on/off reflections and scintillation (sp [...]

Will Whiteflash set a diamond in a mounting I purchased elsewhere?

Fri, 14 Oct 2011 15:54:13 -0500

Yes. There is a $100 setting fee. It is necessary to have the ring assessed by our production team to verify that the selected diamond is appropriate for the mounting, and to determine if any other parts or materials are necessary. For important details about this services please see our page about working with customers property. [...]

Whiteflash 2012 Calendar

Fri, 07 Oct 2011 12:10:44 -0500

2012 Whiteflash Calendar We are pleased to present the 2012 Whiteflash Calendar. It is an annual labor of love produced by the Whiteflash photography department as a tribute to and for the enjoyment of our wonderful customers. The cover coveys the explosive nature of the dynamic fire and brilliance of our internationally acclaimed A CUT ABOVE® diamonds. The colorful shapes comprising the image are derived artistically from actual diamond facets! In keeping with tradition, each month features a [...]

What You Need to Know About Loose Diamonds

Fri, 23 Sep 2011 03:54:00 -0500

What You Need to Know About Loose Diamonds Whether you are buying your first diamond or your fifth, whether you are planning to treasure the stone in its loose form or have it set into custom jewelry, and whether you are buying for yourself or as a gift, you can always learn more about loose diamonds. For such small pieces of rock, diamonds seem to generate endless discussion and analysis. Just visiting a diamond talk forum can show you enough to make your head spin. Luckily, you can buy a fabulous loo [...]

10 Tips for Buying Designer Dresses Online

Fri, 23 Sep 2011 03:43:25 -0500

10 Tips for Buying Designer Dresses Online These days, you can buy everything online, from furniture to diamond jewelry. So shouldn’t you be able to buy designer dresses online as well? Instead of heading for the local mall and hoping to find the perfect dress in your size, or scouring the overcrowded racks at a sample sale, online shopping is fun and easy—and can be done from the comfort of your own home. These ten tips will help you find the designer dresses you love safely and securely, and all fo [...]

5 Steps to a Perfect Proposal

Thu, 22 Sep 2011 06:10:44 -0500

5 Steps to a Perfect Proposal Take a look at this picture. Now back at me. Now back at the photo. No, this is not an Old Spice commercial, but if you want to plan a proposal that is so perfect, so romantic, and so in tune with what a girl really wants that she might think you got a little help from the Old Spice guy, take some time to study this photo. Believe it or not, this simple photo contains within it all five of the essential secrets to the perfect proposal. From time to place to perfect diamond eng [...]

What is the process for bringing in diamonds outside your in-house inventory?

Wed, 21 Sep 2011 15:26:51 -0500

Our Virtual Selection category consists of about 30,000 certified diamonds on any given day. These are the collective inventories of several dozen manufacturers that we work with. Diamonds in this category are available to Whiteflash and can often can be brought in to Whiteflash for evaluation within two business days. In addition to the diamonds posted to our website, Whiteflash diamond consultants have access to a global database of diamonds and can access diamonds in addition to those listed on our we [...]

Does Whiteflash offer financing?

Wed, 21 Sep 2011 10:24:12 -0500

Not really. Most of our customers interested in financing use credit cards to make their purchase. However, as a courtesy we do offer a 90 day Flex Plan. How it Works Any purchase of in-house diamonds and regular catalogue jewelry over $1,500 is eligible for the Whiteflash Flex Plan. The order may be placed with a 20% non-refundable down payment and three equal payments of the balance scheduled at 30 day intervals. (Prepayments may be made at any time.) Should any scheduled payment be more than 10 [...]

Polly Wants a Diamond Earring: Earrings Rule the Emmy’s Red Carpet

Wed, 21 Sep 2011 08:39:13 -0500

Polly Wants a Diamond Earring: Earrings Rule the Emmy’s Red Carpet The morning after the Emmy’s, the web is abuzz with bloggers rating the stars’ red carpet looks. But here, we leave aside the discussion of Kate Winslet’s red dress and GynethPaltrow’s controversial cutouts and focus on something even more important: the red carpet jewelry! Beside for the ever-present engagement rings, only one bona fide fashion trend emerged from this year’s Emmy’s red carpet: earrings are back. After years in which [...]

Top 10 Jewelry Looks at the Emmys

Wed, 21 Sep 2011 08:24:34 -0500

Top 10 Jewelry Looks at the Emmys The Emmy’s are a magical night. For one night of the year, the lawyers, doctors, government employees, paper salesmen, high school glee clubbers, and suburban moms that we know and love from TV transform before our eyes into their glamorous Hollywood alter egos. It’s the one night that we can imagine ourselves posing on the red carpet, hoodie sweatshirt and jeans miraculously transformed into hearts and arrows diamond jewelry and floor-sweeping couture gowns. This year’s E [...]

The Highest Performer of Diamonds—A CUT ABOVE ®

Mon, 19 Sep 2011 08:35:53 -0500

The Highest Performer of Diamonds—A CUT ABOVE ® If you are choosing a diamond for an engagement ring, wedding band, earrings or necklace, you want more than just high carat weight or price tag to brag to your friends about. You want your diamond to sparkle in the sun, glow in candlelight, and attract every eye in the room. You want the brilliant dazzle of your diamond engagement ring to make everyone stop and stare as you casually wave your hand around. You want performance. Light performance is a [...]

Diamonds and Candy—What’s Not to Love?

Mon, 19 Sep 2011 03:32:15 -0500

Diamonds and Candy—What’s Not to Love? If there is one thing girls love more than candy, it’s diamonds. And what could be better than the two joined together in a sparkle-fest of sweet celebration? This past March, Sugar Factory celebrated the opening of their glamorous new Las Vegas store by revealing their most indulgent item ever—the diamond-studded lollipop. Kim Kardashian helped the high-fashion candy store unveil the deluxe pop by posing on the red carpet and calling the diamond-studded confection [...]

Dogs Love Diamonds Too

Mon, 19 Sep 2011 03:19:21 -0500

Dogs Love Diamonds Too When someone called a dog “man’s best friend,” they were probably talking about the bond that man and dog can share when hunting or herding sheep together. They were probably not referring to the fact that humans seem to love dressing their dogs as miniature versions of themselves, complete with socks, hats and adorable knitted sweaters. But the age of canine fashion is upon us, like it or not. You can now purchase almost any kind of clothing for your dog, from a baseball cap fo [...]

Ice, Ice Baby

Mon, 19 Sep 2011 03:11:54 -0500

Ice, Ice Baby Ever wonder why some people refer to diamonds as “ice”? Or why in some circles, diamond engagement rings are known as “bling” and in others, diamonds are said to be a girl’s best friend? Where did these terms come from? Diamonds have always had a mythical element to them. Almost every ancient culture that had access to diamonds had elaborate legends explaining how they came to be. To ancient Hindus, diamonds were the weapons of a god. To Buddhists, the diamond represented spiritual c [...]

How can I trust that I will get everything that I am paying for?

Wed, 14 Sep 2011 11:17:49 -0500

Customers are naturally cautious when shopping on the internet. This is especially true when it comes to expensive and emotionally important purchases. Whiteflash is dedicated to providing top quality products at the most competitive prices and delivering exceptional customer service. We use a multi-level quality control system that is ISO 9001 certified. Whiteflash is the only jeweler to have achieved that distinction. We have an A+ rating with the Better Business Bureau and were honored with thei [...]

Ring sizing - what if I get the size wrong and need it adjusted later?

Tue, 13 Sep 2011 10:12:44 -0500

Many of our clients are purchasing engagement rings or other gift items that involve surprise. We strongly recommend they make every effort to establish the ring size accurately at the time of the order. In the event that a ring size needs adjusting we provide one free sizing. Be aware however that certain ring designs are limited in their range of sizeability. Most rings are sizeable within one full size. Eternity rings with diamonds all around are NOT sizeable. Although we provide labor, material [...]

How long does it take to make custom jewelry?

Tue, 13 Sep 2011 09:59:35 -0500

We are very experienced in computer aided jewelry design and manufacturing (CAD/CAM). Our step-by-step process, during which customers work directly with our senior designer, is relatively quick. The design phase requires approximately 7 business days. Upon finalization of design and customer approval of CAD renderings (photo realistic images), the design goes to production and it takes approximately 12 business days to build and finish the piece. For more information see our page on the custom jewelry [...]

Top 10 Proposal Myths

Mon, 12 Sep 2011 03:06:53 -0500

Top 10 Proposal Myths Like any moment in life with great emotional and social significance, the proposal been built up in our society with all kids of mythology and customs around it. We’ve all seen enough movies to know exactly what the mythical perfect proposal is supposed to look like—the soft music, flickering candlelight, bended knee, sparkling ring and shriek of surprise and happiness. Cue the applause. But if you’ve never seen a real-life proposal before, it can be difficult to figure out which part [...]

Rock the Vote: Whiteflash Say Yes Facebook Contest

Fri, 09 Sep 2011 14:49:22 -0500

With the momentum and rhetoric starting to build for the looming 2012 national elections, Whiteflash, leading retailer of ideal diamonds and fine jewelry, has decided to host their own democratic election. By casting your vote between two top engagement rings in their collection, you will be entered to win one for yourself. Fun, fresh and engaging, the Whiteflash “Give it the YES Vote and Win” is so simple even the technologically challenged can do it. All you need is Facebook and an opinion! Th [...]

World’s Biggest Diamond Rings

Thu, 08 Sep 2011 03:13:01 -0500

World’s Biggest Diamond Rings On the most recent episode of Keeping Up With the Kardashians, Kim’s boyfriend Kris Humphries pulled out all the stops with a romantic proposal. He decorated her room with candles and flower petals spelling out “Will you marry me?” and waited for her on bended knee with a ring clutched behind his back. Kim Kardashian engagement ring When he pulled out the ring, even Kim was rendered sp [...]

Can I have a diamond I bought elsewhere set in a Whiteflash mounting?

Wed, 07 Sep 2011 16:41:29 -0500

Yes. Arrangements can be made to set your diamond provided it is certifed by AGS or GIA. We require proof of insurance and a signed waiver releasing Whiteflash from any liability. Customer diamonds can be set into Whiteflash catalogue items or settings from our designer's catalogues. (Whiteflash custom design projects are reserved for Whiteflash diamonds). For important details on this service please see our page on working with customers diamonds and jewelry. [...]

What is meant by the term AGS 0 or Triple 0?

Wed, 07 Sep 2011 15:57:18 -0500

This is the designation of Ideal Cut by the American Gem Society Laboratory (AGSL). It is their highest grade for cut quality. AGSL performs the most comprehensive and critical cut quality analysis of any laboratory in the world. They use a 0-10 grading scale, where 0 is the best (think of it as 0 deductions). As the AGSL cut grading system advanced and evolved the use of the term "Triple 0" has changed. Today it means Ideal in light performance, polish and symmetry. A diamond must have 0 in all thre [...]

What are Expert Selection Diamonds?

Wed, 07 Sep 2011 15:42:56 -0500

Our Expert Selection category contains very high quality diamonds, many of which narrowly missed our A CUT ABOVE brand. Round diamonds in this category are ideal cut with hearts and arrows patterning. They must be certified as Ideal with AGS Triple 0 report or as Triple Ex by GIA. Expert Selection contains other shapes with superb cut quality including many AGS 0 Princess cuts. All diamonds in this category must have certification with the highest cut grades given by AGSL or GIA, and have outstanding lig [...]

What is your return policy?

Wed, 07 Sep 2011 15:05:40 -0500

Our return policy is designed to give you complete confidence in your purchase. All in-stock diamonds (A CUT ABOVE, Expert Selection and Premium Select) and regular catalogue items are covered by a full 30-day money back guarantee. Diamonds from our Virtual Selection category as well as diamonds and jewelry that may be sourced for you from outside vendors are covered by a 10 day money back guarantee. Jewelry that is custom made or altered from original specifications (other than normal sizing) are not re [...]

Does Whiteflash have a retail store?

Wed, 07 Sep 2011 14:37:14 -0500

Yes! We have just opened a showroom in Sugar Land, about 15 minutes from our former location in soutwhest Houston. We are open to the public and drop-ins are welcome. However, because of the personal attention we like to give to our customers, appointments are encouraged. Please see our Sugar Land Showroom page where you can learn more about our store and even book your own appointment online! To speak to a diamond consultant about a visit please call our toll free line 877-612-6770 . 2150 Town [...]

Custom Jewelry Design

Wed, 07 Sep 2011 10:09:32 -0500

Custom Jewelry Design Choosing to do a custom jewelry design project is an exciting and rewarding endeavor. Whether you choose to do something completely creative or simply put together classic design elements in your own way, a custom made jewelry piece is very personal and special. Whiteflash offers an outstanding custom jewelry design service specializing in engagement rings and matching wedding bands. Whiteflash custom design is reserved for certified diamonds purchased from Whiteflash. It [...]

Ben Roethlisberger Wedding

Wed, 07 Sep 2011 03:45:08 -0500

Ben Roethlisberger Wedding For once, Pittsburgh Steelers quarterback Ben Roethlisberger and a woman are in the news together, and it’s a happy story. The scandal-prone NFL star tied the knot last month, with longtime friend (and recent girlfriend) Ashley Harlan, a physician’s assistant and a Pittsburgh native. The two met at a Steelers training camp in 2005 and remained friends ever since, but fans of the popular player did not expect Roethlisberger to settle down anytime soon, especially since his two cha [...]

What is A CUT ABOVE® Hearts and Arrows melee?

Tue, 06 Sep 2011 12:36:47 -0500

A CUT ABOVE® Hearts and Arrows melee refers to the small accent diamonds that we use in many of our finest jewelry pieces. They are superb quality, fully faceted diamonds from .01ct to 0.25 ct. While they are too small for lab certification, they are selected for top light performance and hearts and arrows patterning. Colors and clarities range from F-G and VS1-VS2, and are non-fluourescent. For more details please see our page about A CUT ABOVE® Hearts and Arrows Melee [...]

Something Borrowed

Tue, 06 Sep 2011 06:41:59 -0500

Something Borrowed The title of the 2011 romantic comedy Something Borrowed probably refers to both traditional wedding-day saying, or to the fact that the plot hinges on two best friends, Rachel (Ginnifer Goodwin) and Darcy (Kate Hudson), “borrowing” true love from each other in the form of the same man. But there is another kind of borrowing that is highly relevant to this movie, and that is wardrobe borrowing! With a wardrobe spanning everything from nerdy-but-cute college student to sexpot beach vacati [...]

Amber Tamblyn Engaged

Mon, 05 Sep 2011 02:18:54 -0500

Amber Tamblyn Engaged Movie and Tv star Amber Tamblyn, 28, announced her engagement this month to TV star and longtime boyfriend David Cross, 47. The nineteen-year age gap between the two has not seemed to bother the couple since they started dating in 2008, and in Hollywood, this announcement is not likely to raise too many eyebrows. Tamblyn is perhaps best known for her Golden-Globe-nominated role in the hit series Joan of Arcadia, as well as for her role in the teen comedy The Sisterhood of the Trav [...]

What is an A CUT ABOVE® diamond?

Thu, 01 Sep 2011 17:38:14 -0500

The A CUT ABOVE® is our internationally recognized brand of Super Ideal Cut diamonds, Round and Princess. They are the "best of the best" in terms of cut craftsmanship and light performance, possessing brilliance and fire at the limits of what is technically possible. To achieve the A CUT ABOVE® pedigree a diamond must first be certified by the AGS Laboratory as Triple Ideal with a Platinum Certificate. It must then pass an extensive series of further evaluations by the Whiteflash review team before being [...]

GIVE IT THE YES VOTE AND WIN Contest Privacy Policy

Thu, 01 Sep 2011 17:10:12 -0500

Last updated October 19, 2011 Welcome, and thank you for visiting Whiteflash.com! For over a decade, Whiteflash Inc. (Whiteflash) has taken great pride in the relationships that it has developed with its customers and friends. We do our best to ensure that your experience with us is one that you will want to repeat and share with your friends. Your privacy is very important to us, and Whiteflash is dedicated to protecting your privacy and handling any personal information we obtain from you with c [...]

GIVE IT THE YES VOTE AND WIN Contest

Thu, 01 Sep 2011 17:05:52 -0500

by Whiteflash Inc. on MAY 9, 2012 GIVE IT THE YES VOTE AND WIN CONTEST OFFICIAL RULES This promotion is in no way sponsored by, endorsed by, administered by, or associated with Facebook. By entering the GIVE IT THE YES VOTE AND WIN Contest, you are providing your information to Whiteflash Inc., and not to Facebook. The information you provide will only be used by Whiteflash Inc. for ordinary business purposes and its third-party vendor who is administering this contest. The information you provide wil [...]

What is the significance of all the different diamond photos?

Thu, 01 Sep 2011 17:04:15 -0500

The most important characteristics of diamonds are sparkle, brilliance and fire. The light performance qualities of a diamond can be visually assessed by using certain types of special viewing devices. Whiteflash provides several helpful images captured using these devices to assist customers in objectively determining diamond cut quality and light performance. For more on this important topic please visit our imaging page. [...]

White gold or platinum-which one is best?

Thu, 01 Sep 2011 11:47:03 -0500

Both precious metals are popular for fine jewelry. Both look very similar. There are important differences to consider in making your choice. White gold is a mixture of pure yellow gold with other metals such as nickel that give it hardness and a whitish color. It must then be plated with rhodium to give it a bright white luster, and may eventually need re-plating. Platinum is used in almost pure form, is very dense and a bit softer than gold alloys so it scratches a bit more easily but can always be re [...]

AGS vs GIA - Why are most of your diamonds certified by AGS Laboratories?

Thu, 01 Sep 2011 10:20:12 -0500

Whiteflash specializes in ideal and super ideal cut diamonds. Our customers demand laboratory reports with the most thorough cut quality analysis available. Although the GIA introduced the basic diamond grading system that is used throughout the industry and is the most recognized gemological authority with an excellent reputation, the American Gem Society Laboratory (AGSL) has pioneered diamond cut quality analysis and has a global reputation for excellence and consistency in diamond grading. The AGS Pl [...]

Kate Moss Wedding—All the Details!

Thu, 01 Sep 2011 08:38:21 -0500

Kate Moss Wedding—All the Details! Kate Moss wedding If there is one rule of fashion that never changes, it is this: if it is on the cover of the September issue of Vogue, it is big. This year, instead of yet another creative photo shoot with a fresh-faced starlet, a closet of designer clothing and a slew of props, Vogue decided to put model Kate Moss and her recent wedding on the September cover. And that’s because everything about Moss’ weekend-long wedding extravaganza and incredible wedding look [...]

What is ASET?

Wed, 31 Aug 2011 13:40:54 -0500

Angular Spectrum Evaluation Tool (ASET) is central to the AGS Light Performance diamond grading system. The ASET device is a viewer that produces a color coded view depicting how a diamond is handling light. Red and green both represent light that is being returned to the eye. Red represents the most intense light entering the diamond from the highest angles directly from the overhead light source. To see an interesting case study highlighting the practical value of this ingenious tool please see thi [...]

Hilary Duff Wedding

Tue, 30 Aug 2011 06:22:55 -0500

Hilary Duff Wedding In Hollywood, a first anniversary is something to celebrate. So on the occasion of Hilary Duff’s first anniversary, it seems only fitting to take a look back to remember that spectacular wedding, one of the classiest and most beautiful Hollywood weddings in years. It all started with the engagement ring. Pro hockey player Mike Comrie surprised the actress and former teen star at the Four Seasons Hotel in Maui, Hawaii, with a 14-carat princess cut diamond worth a reported $1 million [...]

All about Birthstones and Birthstones colors.

Mon, 29 Aug 2011 07:18:02 -0500

All about Birthstones and Birthstone’s colors. Often combined with modern birthstone lists, traditional birthstones are older society-based birthstones. Since many different cultures had their own list, jewelers' lists are often inconsistent over what constitutes a traditional birthstone. The table below contains many stones which are popular choices, often reflecting Polish tradition. The Gregorian calendar has poems matching each month with its birthstone. These are traditionally the stones in E [...]

May Birthstone: Emerald . May Birthstone Color is Green

Thu, 25 Aug 2011 04:09:20 -0500

May Birthstone: Emerald . May Birthstone Color is Green Emerald engagement ring set Q: What is the birthstone for May? After a long, cold winter and a rainy early spring, the first few days of May usually bring the welcome sight of grass, leaves, and flowers emerging from winter hibernation and blooming once again. May is the month of rebirth and new growth, so it is only fitting that the May birthstone is the emerald, the renowned stone of a deep, verdant green. Not only is the birthstone [...]

Kim Kardashian Celebrity Wedding

Thu, 25 Aug 2011 02:52:30 -0500

Kim Kardashian - Celebrity Wedding Kim Kardashian in wedding dress England can keep their princess and their royal wedding; we Americans just had our own royal wedding—the wedding of Kim Kardashian and Kris Humphries. The reality TV starlet and her basketball star fiancée tied the knot this past week, after a four month engagement. The dream wedding, held on a private estate in Montecito, California, was one of the most glamorous and star-studded wedding ceremonies seen in years, and was reported to [...]

April Birthstone: Diamond. April Birthstone Color is Clear White

Tue, 23 Aug 2011 09:25:46 -0500

April Birthstone: Diamond. October Birthstone Color is Clear White Q: What is the April birthstone? For any fine jewelry lover, April is the best month in the year. Not only does the weather turn warm and flowers bloom, but April’s birthstone is the diamond—the king of the gemstones. In fact, for a month often filled with color in the form of flowers, plants and birds, the birthstone for April can seem like a surprising choice. With its clarity, hardness, and otherworldly sparkle, diamonds are often compa [...]

March birthstone: Aquamarine. March Birthstone Color is Pale Blue.

Tue, 23 Aug 2011 08:49:53 -0500

March birthstone: Aquamarine. March Birthstone Color is Pale Blue. Q: What is the birthstone for March? With the first spring breeze of March comes the return of hope and joy after a long winter. March may not be as warm as the months to come, but as the first crocuses poke their way through the cool ground and as the afternoon sun begins to shine with a little more warmth, spring is finally in the air. It is fitting that the March birthstone reflects this mood and the spirit of the month itself. The birt [...]

February Birthstone: Amethyst. February Birthstone Color is Purple.

Mon, 22 Aug 2011 09:42:17 -0500

February Birthstone: Amethyst. February Birthstone Color is Purple. What is the perfect present you can get for someone with a February birthday? If you answered, the world’s best hangover cure, you might just be in the market for a piece of jewelry made with February’s birthstone, the amethyst. Wait--what is February’s birthstone, you’re probably thinking, and how does it prevent hangovers? The truth is, while the amethyst is a beautiful stone that makes a lovely jewelry gift, it does not have the magical [...]

Dreams of Africa®

Mon, 22 Aug 2011 07:08:21 -0500

Dreams of Africa Marilyn Monroe proclaimed to the world that “Diamonds are a girl’s best friend”, but in countries such as Angola, the Democratic Republic of Congo, Cote d’Ivoire & Sierra Leone, they are oftentimes a small child’s worst enemy. Known as conflict or blood diamonds, these precious jewels have been the source of funding for civil wars in Africa, which has lead to violence and death throughout the entire continent. A devastating 3.7 million lives have been lost due to these horrific warlord an [...]

Vatche Diamond Engagement Rings

Fri, 19 Aug 2011 09:16:01 -0500

Vatche Diamond Engagement Rings Insider’s-secret brand In every industry, insiders and expert consumers know that there are secret brands and artisans that provide the best quality of workmanship and design, without the steep markups that comes with a designer label. In the bridal jewelry industry, that insider’s-secret brand is Designs by Vatche, a New York-based engagement ring and bridal jewelry atelier that consistently produces some of the most enduring and popular designs available. Designs by Va [...]

As Graceful as a Swan: The Swan 3 Stone Engagement Ring

Fri, 19 Aug 2011 08:56:43 -0500

As Graceful as a Swan: The Swan 3 Stone Engagement Ring We all know the story of the ugly duckling that grew up to become a beautiful swan. With their s-shaped curved necks and snowy white feathers, the swan has long been the symbol of grace and gentle beauty. Watching one glide across a crystal-clear lake, it’s easy to understand why. That’s why when renowned jewelry designer Vatche of Designs by Vatche turned to nature to find inspiration for his next ring design, his discerning eye lighted on the sw [...]

January Birthstone: Garnet. January Birthstone Color is Deep Red

Fri, 19 Aug 2011 02:28:20 -0500

January Birthstone: Garnet. January Birthstone Color is Deep Red. Q: What is the birthstone for January? In the deepest, darkest days of the winter, it’s always good to look at something bright and colorful as a reminder that spring will be here eventually, even as the snow piles up and the temperature plunges. The birthstone for January, the coldest month of the year, is just that reminder. The garnet, a blood-red stone that practically seems to pulse with warmth, has the perfect January birthstone co [...]

A Taste of Royalty: The Royal Crown by Vatche

Fri, 19 Aug 2011 02:07:58 -0500

A Taste of Royalty: The Royal Crown by Vatche When commoner Kate Middleton married Prince William of England on April 29, 2011, nearly 200 million people around the world tuned in or got online to watch the big moment. Why? None of these people knew Kate, and few had even ever seen Prince William or his grandmother, Queen Elizabeth II. So what got all these people from California to New Zealand to make the effort to watch the royal wedding, despite the difference in time zone? There’s just something ab [...]

Something Blue Sweepstakes

Wed, 17 Aug 2011 13:25:16 -0500

Whether you’re a blushing bride-to-be or already married, here’s a chance to win something blue (and sparkly) for your wardrobe. Marriage.com and Whiteflash are partnering up to bring you their Something Blue Sweepstakes — and by something blue, we mean a stunning diamond & sapphire necklace, bracelet, or pair of earrings! Just register on Marriage.com between Monday, August 8th and Friday, August 19th and start a conversation about any topic (from relationships, wedding planning and more) and you’ll b [...]

Sweet Caroline: All About the Caroline by Vatche

Wed, 17 Aug 2011 02:01:27 -0500

Sweet Caroline: All About the Caroline by Vatche Engagement ring design is a balance between dazzle and simplicity, jaw-dropping brilliance and everyday wearability. The perfect engagement ring setting design is both eye-catching and brilliantly beautiful at first impression, as well as comfortable and wearable enough for everyday use. That’s why in-the-know shoppers turn to Vatche diamond engagement rings, award-winning designs that are stunning not for their ostentatious embellishment, but for their [...]

December birthstone: Blue Topaz. December Birthstone Color is Blue

Mon, 15 Aug 2011 02:48:46 -0500

December birthstone: Blue Topaz. December Birthstone Color is Blue. White Gold Sapphire and Topaz Pendant What is the birthstone for December? There are actually three different stones associated with being the birthstone of December: the blue topaz, turquoise, and tanzanite. All three of these very different have one thing in common: a unique blue color that makes them perfect for use in birthstone jewelry or many kin [...]

Into the Light: The Sisley by Vatche

Thu, 11 Aug 2011 08:52:02 -0500

Into the Light: The Sisley by Vatche Alfred Sisley, the English Impressionist painter, devoted much of his artistic career to painting landscapes en plein air, or outdoors, in natural light. He was obsessed with capturing the way nuances in sunlight could completely transform everyday landscapes like the forests and rivers of the French countryside. Light is the primary subject of Sisley’s paintings, sparkling in the river, reflecting off a country cottage, and beaming down onto a dewy meadow. The Sisl [...]

Bold Gold soars above the cost of Precious Platinum

Wed, 10 Aug 2011 14:33:59 -0500

Bold Gold soars above the cost of Precious Platinum These days, who doesn't want to get the most bang for their buck? With the economy in a downward spiral, educated shoppers want to make budget friendly purchases that stay on pulse with the latest trends. Ordinarily, fine jewelry consumers will yield a little leeway to their pocket books when hunting for the perfect diamond or ring setting. Precious metals and gemstones are considered assets that generally maintain a consistent value. Yet with the [...]

Pearls, Jade and Gold: A Guide to Jewelry Shopping in China

Wed, 10 Aug 2011 03:50:28 -0500

Pearls, Jade and Gold: A Guide to Jewelry Shopping in China These days, you can’t open a newspaper or read a news website without being confronted with the news that China is the new world superpower. With a growing economy and a rapidly emerging middle class, China is becoming one of the most powerful markets in the world. Westerners from Europe and North America are heading to China in droves—for tourism, lucrative manufacturing and business contracts, and some of the world’s best shopping. With this [...]

Whiteflash Diamond Imaging

Mon, 08 Aug 2011 08:56:44 -0500

Whiteflash Diamond Imaging Imaging is a very important part of Whiteflash operations. Many customers decide to purchase our high quality diamonds and jewelry sight unseen - some from the far side of the globe. To help with those decisions we provide a Diamond Image Package to enable shoppers to see critical aspects of the diamonds and fine jewelry we offer. We employ a team of fulltime photographers so that all in-house diamonds are presented on our website with a comprehensive set of photograp [...]

November Birthstone: Citrine. November Birthstone Color is Yellow Gold

Mon, 08 Aug 2011 07:11:39 -0500

November Birthstone: Citrine. November Birthstone Color is Yellow Gold. As the November sun fades quickly into cold early-winter nights, we look for warmth and light to carry us into the winter months. So it should come as no surprise that the birthstone of November has all the warmth and yellow sunshine of the sun itself. The citrine, the birthstone for November for almost one hundred years, is actually a form of quartz that is distinguished by its warm yellow tone, a color unique to the citrine among [...]

Saying Grace: The Grace by Vatche

Thu, 04 Aug 2011 03:35:57 -0500

Saying Grace: The Grace by Vatche The World English Dictionary defines “grace” as “elegance, beauty, and smoothness of form or movement.” The word grace, the definition continues, can also mean dignified, polite and decent behavior as well as generosity of spirit. At first glance, the first definition doesn’t seem to have much in common with the second two. After all, what does elegance and beauty of form have to do with politeness, generosity and tolerance? A lot, as it turns out. Think back to th [...]

October Birthstone: Opal. October Birthstone Color is Multi-colored.

Tue, 26 Jul 2011 05:26:37 -0500

October Birthstone: Opal. October Birthstone Color is Multi-colored. What is the birthstone for October? An ancient poem of unknown origin first identified the opal as the birthstone of the month of October. "October's child is born for woe, And life's vicissitudes must know, But lay an opal on her breast, And hope will lull those woes to rest." Perhaps because of the cold weather and shortening days of the month, October was a month associated with bad luck and pain. But the opal, the October b [...]

September birthstone: Blue Sapphire. September Birthstone Color is Deep Blue

Thu, 21 Jul 2011 07:15:12 -0500

September birthstone: Blue Sapphire. September Birthstone Color is Deep Blue A deep blue cloudless sky. A clear mountain lake. The deep blue of a sapphire is one of the most beloved and intriguing colors known to man, a color men have spent thousands of years searching for in every corner of earth. In ancient times, people searched for a stone that would reflect the endless blue sapphire color of the sky. So its no wonder that when they found it in the sapphire gemstone, it was named the birthstone for Sep [...]

New York Times Article Dubs Whiteflash Tops at Making “I Do’s” Easy

Tue, 19 Jul 2011 09:17:36 -0500

Prominently featured in The New York Times Small Business section article(June 15, 2011), “Connecting With Clients Through the Power of Tech”, Whiteflash has yet another reason to boast about cornering the market on bringing superior quality loose diamonds and engagement rings to consumers and winning over tough critics in the process. Known for being one of the most revered and toughest news sources to crack, The New York Times carries its own element of branding cachet and esteem that few bran [...]

August Birthstone: Peridot. August Birthstone Color is Yellow Green.

Thu, 14 Jul 2011 07:43:08 -0500

August Birthstone: Peridot. August Birthstone Color is Yellow Green What is the birthstone for August? Late summer, with its blazing heat and abundant greenery, is a time for cooling activities, light, summery clothing, and a laid-back lifestyle. An August party is no time to bring out the serious diamonds or elegant pearls—it’s a time to throw on a breezy sundress, a pair of wedges, and a pair of earrings in August’s birthstone color, olive green. August’s birthstone, the peridot, is one of the few gemst [...]

Can I trade in my Whiteflash pendant, bracelet or earrings?

Wed, 13 Jul 2011 17:53:09 -0500

Our trade up benefit only applies to certified diamonds. If your pendant or earrings contain qualifying diamonds they are eligible. While the jewelry settings are not eligible, we will make you an offer for an allowance based upon raw materials. For more details about our trade-in and upgrade please visit our page about Lifetime Trade-Up. [...]

Do you accept diamonds for trade up that were purchased elsewhere?

Wed, 13 Jul 2011 17:52:33 -0500

Unfortunately, no. Our Trade-Up benefit only applies to qualifying diamonds purchased from Whiteflash. [...]

Can I exchange or trade-In a diamond I buy from you at a later date?

Wed, 13 Jul 2011 17:51:59 -0500

Yes! One of the outstanding benefits of buying Whiteflash diamonds is that all in-house diamonds come with industry best 100% Guaranteed Lifetime Trade Up Policy. You can trade your diamond at any time for a diamond of equal or greater value. [...]

What are the advantages of buying an A CUT ABOVE® diamond?

Wed, 13 Jul 2011 17:49:17 -0500

Consistently and predictably A CUT ABOVE® Super Ideal Diamonds are the finest performing diamonds in the world. All certified AGS Triple Ideal (platinum certificate) Extraordinary light performance demonstrable by imaging on multiple reflector instruments (IS, ASET, H&A) Cut to within a narrow subset (sweet spot) of AGS Ideal parameters, resulting in best performance over the widest range of lighting conditions (The Most Visually Balanced [...]

What are Hearts and Arrows (H&A) diamonds?

Wed, 13 Jul 2011 17:46:06 -0500

Diamonds cut to a very high degree of three dimensional symmetry (also referred to as Optical Symmetry), when observed with special viewers will exhibit a pattern of eight Arrows when viewed from the top and eight hearts when viewed from the bottom. One of the hallmarks of A CUT ABOVE® Hearts and Arrows Diamonds is perfect optical symmetry. More information about Hearts and Arrows diamonds. [...]

Do I have to pay to bring in a diamond for evaluation?

Wed, 13 Jul 2011 17:45:08 -0500

All of our in-house diamonds (A CUT ABOVE, Expert Selection and Premium Select) have been comprehensively evaluated and a full set of information and performance imagery are available on our website. Diamonds from our Virtual Selection category or other diamonds that may be sourced for you can be brought in for the same thorough evaluation. Payment for the diamond is required before bringing in a diamond for analysis. Upon recieving the results of the gemological review and light performance imaging, shoul [...]

Are all of your diamonds in-house?

Wed, 13 Jul 2011 17:41:05 -0500

We own and stock a large number diamonds, including am extensive inventory of certified AGS Ideal diamonds . We have three categories of in-house diamonds- A CUT ABOVE® Super Ideals, Expert Selection including AGS Ideals and GIA Triple EX, and Premium Select consisting of various shapes including some Ideal Rounds. We also provide access to the wider market through our Virtual Selection category, which consists of the inventories of dozens of our vendor partners. Arrangements can be made to bring in the [...]

What should I know about Whiteflash - the company?

Wed, 13 Jul 2011 17:38:54 -0500

We are definitely NOT your grandfather’s jeweler! Please read about who we are and what sets us apart from every other jeweler in the world on our About Us page. [...]

Whiteflash Promo “FRIENDS ARE LIKE DIAMONDS” Creates Excitement

Wed, 06 Jul 2011 10:53:07 -0500

Utilizing the allure of their signature A CUT ABOVE® Super Ideal Diamond brand, the ongoing Whiteflash FRIENDS ARE LIKE DIAMONDS promotion on Facebook is connecting new friends and spreading the love of ideal diamonds. A trio of dazzling diamond jewelry pieces is being given away in the process! The first two prizes have already been claimed, with the grand prize still to be awarded. May and June were dazzling months for Amanda Welling of Lancaster, PA (May’s winner) and Michelle Kennamer of Alber [...]

July Birthstone: Ruby. July Birthstone Color is Red

Fri, 24 Jun 2011 04:24:31 -0500

July Birthstone: Ruby. July Birthstone Color is Red July—the fiery summer month of backyard barbecues, crisp red watermelon, and of course, sparkling fireworks. It’s the patriotic month of the red, white, and blue, as well as the red-hot month of scorching temperatures. With all this red, is it any surprise that July’s birthstone color is red and that its stone is the world’s most famous and popular red stone—the ruby? July birthstone - [...]

A CUT ABOVE® Hearts and Arrows Diamond Melee

Mon, 20 Jun 2011 15:41:53 -0500

A CUT ABOVE® Hearts and Arrows Diamond Melee A CUT ABOVE® Hearts and Arrows Diamond Melee are fully faceted small round diamonds of superb quality, graded in a similar fashion to our A CUT ABOVE® Hearts and Arrows Super Ideals. They are meticulously cut and polished, and selected by Whiteflash for use in our finest jewelry pieces. In addition to being ideally cut with hearts and arrows patterning, A CUT ABOVE® Melee are clean and white (F-G color, VS clarity), and non-fluorescent. H&A diamonds search [...]

June birthstones: Pearl. June Birthstone Color is White.

Thu, 16 Jun 2011 09:05:10 -0500

June birthstones: Pearl. June Birthstone Color is White. Spice Pearl Necklace You might think birthstones are only for kids’ jewelry and sentimental Mother’s Day gifts, but modern designs and rethought uses are catapulting these twelve semi-precious stones back into the limelight. June’s birthstone is no different, except for one surprisingly puzzling question: What is the birthstone for June? Believe it or not, this is [...]

Whiteflash Breaks into Top 500 E- Commerce Websites

Wed, 15 Jun 2011 09:11:39 -0500

Whiteflash Breaks into Top 500 E- Commerce Websites Whiteflash Inc. announced today that it has officially broken into the Top 500 e-commerce sites compiled each year by Internet Retailer Magazine. Coming in at number 489 in the highly anticipated annual review for 2011/2012, Whiteflash continues to distinguish itself among the millions of websites and the billions of pages on the internet with an award winning website dedicated to ideal diamonds and fine bridal jewelry (www.whiteflash.com) [...]

Famous Celebrity Engagement Rings

Wed, 15 Jun 2011 04:43:58 -0500

Famous celebrity engagement rings The recent engagement of reality TV diva Kim Kardashian to New Jersey Nets forward Kris Humphries (and maybe more importantly, the incredible 20.5 carat diamond engagement ring he gave her) has gotten the whole world buzzing about recent celebrity engagements. We want to know all the juicy details—where were they when he popped the question? What did she think of the ring? Where did they meet? And when can we expect pictures of a lavish celebrity wedding? Here is all the j [...]

The Queen of Diamonds is a Princess

Fri, 10 Jun 2011 02:35:16 -0500

The Queen of Diamonds is a Princess Are you ready for your fairy tale to begin? Discover the magic of rare beauty fit for royalty with the A CUT ABOVE® Princess from Whiteflash. While diamond lovers have been enchanted by the spectacular A CUT ABOVE® Hearts and Arrows diamond for many years now, Whiteflash is proud to introduce the Princess Cut diamond that lives up to the same impeccable standards of quality, craftsmanship and superior light performance. Stylish women today are drawn toward pr [...]

Whiteflash announces expansion of A CUT ABOVE® Princess Super Ideal Diamonds

Mon, 06 Jun 2011 04:36:38 -0500

Whiteflash announces expansion of A CUT ABOVE® Princess Super Ideal Diamonds June 2, 2011 Houston, Tx - Whiteflash Inc. announced today a new promotion in celebration of their expanded line of A CUT ABOVE® Princess Diamonds - the stunning sister to their internationally recognized super ideal A CUT ABOVE® Hearts and Arrows Round Diamonds. Whiteflash is executing on their long term plan to have the largest in-house inventory of AGS0 Ideal Princess cut diamonds of any jeweler in the world. Building [...]

World’s Most Expensive Engagement Rings

Fri, 27 May 2011 08:09:14 -0500

World’s Most Expensive Engagement Rings Chances are, if you are looking to buy a diamond engagement ring, you have some money set aside for what is going to be one of the most important jewelry purchases of you life. Chances are, though, that you haven’t set aside the same kind of money that Jay-Z did when he set out to buy his secret fiancée Beyonce what he called “the most expensive engagement ring in the world.” That ring, an 8-carat flawless diamond set in a diamond-embellished platinum setting, is rum [...]

A Diamond is...For Now?

Mon, 23 May 2011 08:30:27 -0500

A Diamond is...For Now? When the DeBeers diamond company first coined the phrase “a diamond is forever” in 1947, they didn’t know that it would soon become the most widely recognized advertising slogan of the twentieth century. Neither did they know that in the twenty-first century, savvy consumers would start questioning the slogan’s confidence that a diamond ring could and should last forever. In fact, although over 85% of engaged and married women now wear engagement rings, most of them set with [...]

Is Whiteflash rated by the Better Business Bureau?

Wed, 18 May 2011 16:04:59 -0500

We have rating of A+ with the BBB - the highest rating possible. In addition, we have been chosen for six consecutive years for the BBB "Winner of Distinction" award, and we are very proud to say that Whiteflash took the very highest honor winning the BBB 2012 Pinnacle Award. [...]

Whiteflash –2011 Better Business Bureau “Winner of Distinction”

Wed, 18 May 2011 09:33:31 -0500

Whiteflash –2011 Better Business Bureau “Winner of Distinction” Ashley Bailey and Vice-President Bryan Boyne receive BBB award on behalf of Whiteflash For the sixth consecutive year Whiteflash has received the “Winner of Distinction” award from the Better Business Bureau. The honor recognizes the commitment to integrity and top quality customer care that are the foundations of the Whiteflash mission and company culture. Again this year BBB judges were impressed with hundreds of reviews [...]

Make It Personal: Engagement Ring and Wedding Band Personalization

Wed, 18 May 2011 02:58:16 -0500

The moment of your proposal is a moment you will treasure for the rest of your life. You want every minute to be unique, memorable, and completely personal. The same applies for the engagement ring itself—you want the ring to represent your relationship, in all it’s individual, unique glory. The funny thing you say to him every morning, the junk food you love to eat together during late-night Lost marathons, the memory of that one time you got lost in a foreign city...these are the things that make your [...]

Getting married this year - Wedding Trends for 2011

Sun, 15 May 2011 06:00:48 -0500

2011 is set to be a great year for weddings—with the economy recovering and a royal wedding serving as the most dreamy bridal inspiration imaginable, getting married in 2011 is sweet indeed. Here are the top 11 wedding trends for 2011, to help you plan everything from your hairstyle to the wedding menu in high-end style. 1. Mad Men is so last year; the current most fashionable show on cable is Boardwalk Empire, a sexy saga of Prohibition-era excess. Take your cues from the fabulous fashions of t [...]

How to choose diamond engagement rings

Fri, 13 May 2011 04:25:59 -0500

The diamond engagement ring is one of the most financially and sentimentally important objects you will ever own. It is a hugely important decision, so it is completely understandable that many would-be grooms become overwhelmed when they first set out to purchase the all-important diamond engagement ring. But armed with a little time, a lot of patience, and a good amount of information, anyone can choose the perfect diamond engagement ring, whether it is for yourself or someone else. Here are just a few [...]

Three Carat Diamond – A CUT ABOVE® Hearts and Arrows Super Ideal

Thu, 12 May 2011 14:28:44 -0500

Three Carat Diamond – A CUT ABOVE® Hearts and Arrows Super Ideal Diamonds are rare. The bigger and better they are, the rarer and more valuable they are. As size increases, price increases in a non-linear relationship. That is, a two carat diamond is more than twice the price of a one carat diamond. At certain sizes along the size continuum diamond prices jump significantly creating a steep pricing curve. The three carat mark is a major point at which diamond rarity and value sharply increa [...]

Pure Perfection: D Flawless A CUT ABOVE®

Wed, 04 May 2011 14:32:50 -0500

Flawless Diamond - Pure Perfection - D Flawless A CUT ABOVE® Diamonds are rare. A flawless diamond is exceptionally rare. A flawless diamond that is perfectly colorless is phenomenally rare. How rare does that make diamonds that are perfect in color, clarity and also in cut? D color (perfectly colorless) IF (internally flawless) diamonds are estimated to represent a miniscule .001% of world diamond production. Because diamond prices are based upon rarity, the price premium for perfect color [...]

Shopping for Mother’s Day Jewelry in Houston

Fri, 29 Apr 2011 08:37:19 -0500

Mother’s Day is around the corner, and that means it’s time to order a gorgeous piece of diamond jewelry that will show your mother, wife, or grandmother what she means to you. If you live in Houston, you have many jewelry buying options that will ensure that you can find the perfect diamond jewelry gift for everyone on your Mother’s Day list. There are many diamond jewelry stores in Houston, and just as many options when it comes to choosing the perfect Mother’s Day gift. But to find that one gift that wi [...]

Top 5 Diamond Buying Scams

Fri, 22 Apr 2011 09:44:18 -0500

Top 5 Diamond Buying Scams Many people are afraid of buying diamonds. After all, no matter how much you learn and research, if you aren’t a certified gemologist, it can be difficult to know exactly what you are buying and whether you are really getting a good deal. And as with anything as small and valuable as a diamond, there is always the fear of being ripped off or scammed by an unscrupulous jeweler. Most jewelers are honest businesspeople who are genuinely trying to help you get a great diamond and a b [...]

Buying Engagement Rings in Texas

Thu, 21 Apr 2011 04:59:35 -0500

Buying Engagement Rings in Texas They say that everything is bigger and better in Texas, and when it comes to buying engagement rings, that is certainly the case. Whether you are looking for something eco-friendly and funky in Austin, a custom-designed diamond ring in Houston, or a classic simple Tiffany ring in Dallas, Texas has more engagement ring and diamond jewelry shopping options than you can imagine. Houston More and more people are opting to buy their engagement rings online, which can [...]

A CUT ABOVE® Super Ideal Diamonds

Wed, 20 Apr 2011 11:37:06 -0500

A CUT ABOVE® Super Ideal Diamonds “Welcome to the World of Extraordinary” Let there be light…. In the beginning there were diamonds- they formed 100 million years ago at tremendous depth and pressure and were brought to the surface of the earth by extremely isolated volcanic events. Phenomenally rare and precious, diamonds are also the hardest of all known substances. But it is their capacity for incredible beauty that makes them treasures of a lifetime. The full essence of a di [...]

Do you have gemologists on staff?

Wed, 20 Apr 2011 10:29:28 -0500

Yes. We currently have two G.I.A Graduate Gemologists on staff and they are an integral part of our customer service team. In addition, all of our diamond consultants are GIA Acredited Jewelry Professionals, as well as most of our support staff, and some are working toward advanced credentials. We are happy to arrange for you to speak with a graduate gemologist at any time. [...]

Beyond the Engagement Ring: Bridal Jewelry in Houston

Wed, 20 Apr 2011 09:47:08 -0500

Beyond the Engagement Ring: Bridal Jewelry in Houston Once you buy an engagement ring and have it securely on your ring finger, you might think your days of buying jewelry are over—at least for now. But a perfect wedding day ensemble needs more than just an engagement ring—you’ll need a pair of earrings or a necklace, maybe a bracelet, a brooch or tiara, and, of course, a set of wedding bands. Luckily, you can get all of these things right here in Houston without breaking a sweat. With everything you have [...]

Owning an Engagement Ring in Houston – the Complete Manual

Tue, 19 Apr 2011 09:43:40 -0500

Owning an Engagement Ring in Houston – the Complete Manual There are many Houston jewelry stores where you can buy engagement rings, whether you are looking for a custom-designed three-stone ring with loose diamonds from Whiteflash, a classic Diamond Soitaire Ring, or a vintage heirloom gemstone and diamond ring from Paul Carter Jewelers. No matter what you choose, Houston offers the widest variety of diamonds and engagement rings—so talk to friends, read online reviews, and find the Houston diamond [...]

Houston Costco Now Offers $1 Million Diamond Ring

Mon, 18 Apr 2011 05:12:49 -0500

Houston Costco Now Offers $1 Million Diamond Ring Next time you visit Houston warehouse superstore Costco, you may want to make room among the socks, paper towels and cupcakes in your cart for one more item—a million dollar diamond ring. The retail giant has just added a top-of-the-line diamond engagement ring to its jewelry lineup (and no, it doesn’t come in a multipack.) While Costco shoppers across the country will probably stop and stare in middle of the aisle when they see this stunner of a ring, Hous [...]

Whiteflash Makes Your Friends A CUT ABOVE

Fri, 15 Apr 2011 04:57:45 -0500

Whiteflash Makes Your Friends A CUT ABOVE ® Wednesday April 13th 2011 (Houston, TX) – In an online promotion running from April 15th through July 15th, Whiteflash is inviting their valued followers and loyal customers to “friend” them through the popular Whiteflash Facebook page, making them eligible to enter the FRIENDS ARE LIKE DIAMONDS contest for a chance to win BIG glittery prizes. Whiteflash will make having lots and lots of friends wonderful in a whole new way! Whiteflash launched this initiative [...]

FRIENDS ARE LIKE DIAMONDS CONTEST: OFFICIAL RULES

Fri, 15 Apr 2011 04:12:19 -0500

FRIENDS ARE LIKE DIAMONDS CONTEST: OFFICIAL RULES This promotion is in no way sponsored by, endorsed by or administered by, or associated with, Facebook. By entering this contest, you are providing your information to Whiteflash Inc. and not to Facebook. The information you provide will only be used by Whiteflash Inc. for ordinary business purposes and will not be disclosed to any third parties. By entering the Friends Are Like Diamonds contest, you hereby release Facebook from any and all liability ar [...]

13 Things Your Jeweler Isn’t Telling You—and 13 Solutions for Every Rookie Mistake

Fri, 15 Apr 2011 03:58:25 -0500

13 Things Your Jeweler Isn’t Telling You—and 13 Solutions for Every Rookie Mistake Reader’s Digest’s monthly feature exposes the secrets behind every service industry, from doctors to baristas, allowing you to make better, more informed choices no matter what service you are receiving or product you are buying. This month, Reader’s Digest turns its attention to jewelers, revealing the 13 most common mistakes that ill-informed consumers can make. But of course, not every jeweler would let you fall into that [...]

Guide to Your Houston Wedding

Wed, 13 Apr 2011 05:22:31 -0500

MyHoustonWedding.com’s Guide to Your Houston Wedding Myhoustonwedding.com, as its name implies, is a great resource for information about every aspect of having your wedding in Houston, from the best florist to the best hotel for out-of-town guests. Plus, the friendly people over at myhoustonwedding are always available to help you find the perfect vendor or service to make your Houston wedding a dream. Of all the myriads of details that go into a perfect wedding, perhaps the ones that brides are most [...]

Engagement Ring Shopping in Houston: The iVouch Report

Wed, 13 Apr 2011 04:32:08 -0500

Engagement Ring Shopping in Houston: The iVouch Report These days, shopping online isn’t the free-for-all it once was. You don’t need to hand over your credit card numbers and hope that your purchase arrives as promised. With general consumer review sites like Yelp.com, as well as specific sites tailored to every imaginable industry, shopping online is more secure and predictable than ever. If you live in the Houston area, your online shopping can be even more reliable. Several well-known Internet diamon [...]

Houston Engagement Checklist

Mon, 11 Apr 2011 05:00:41 -0500

Houston Engagement Checklist Thinking about getting engaged in Houston? When you plan an engagement, whether the whole thing is a giant surprise or the two of you are planning together, there are a lot of details that go into planning the perfect engagement. After all, the engagement is the first step in a beautiful procession of ceremonies and rituals that will lead you into your married life. What better way to start it off than with the perfect Houston engagement? Luckily for you, Houston is one of [...]

Advanced Loose Diamond Buying Tips: Light Performance Edition

Tue, 05 Apr 2011 04:42:36 -0500

Advanced Loose Diamond Buying Tips: Light Performance Edition Most loose diamond buyers know about the basics of diamond shopping—the Four C’s, certification, etc. But for anyone who has already bought a loose diamond before, or is looking for a truly spectacular loose diamond for an engagement ring or another piece of jewelry, you may be ready for advanced diamond buying skills. These are the factors that professionals take into account when choosing loose diamonds to display and sell. This is the kind of [...]

How to Buy Diamonds in Houston

Mon, 04 Apr 2011 16:55:03 -0500

How to Buy Diamonds in Houston Many of the world’s diamond market centers are well-known—New York, Antwerp and Tel Aviv are all known for their thriving loose diamond markets and engagement ring design houses. If you live or travel near any of these centers, they can be a great place to buy diamonds of high quality for reasonable prices. But if you live in the Midwest, far from Manhattan’s Diamond District and even farther from the diamond cutting center of Antwerp, there is no reason to resign yourself to [...]

Proposing in Houston: From Engagement Ring to Champagne

Sat, 02 Apr 2011 04:47:50 -0500

Proposing in Houston: From Engagement Ring to Champagne Whether you live in Houston or are just here visiting, you may have noticed that Houston has a special energy all its own. Laid-back without being sleepy, exciting without being frenetic, with a small-town atmosphere and big-city amenities, Houston is the kind of place you don’t always appreciate until you see it for yourself. After Hurricane Katrina, Houston became known as the Big Heart for the way its citizens opened their homes and communities to [...]

Frequently Asked Questions about Buying Diamond Jewelry in Houston

Sat, 02 Apr 2011 03:11:35 -0500

Buying Diamond Jewelry in Houston In a big city like Houston, there are many options for every kind of shopping experience you might be looking for. Being Houston, Texas, everything is bigger and bolder than you might find anywhere else in the country. Whether you are looking for a new couch, a designer handbag, or an engagement ring, you can find it in Houston. For home goods on the cheap, there is one of the country’s largest Target stores. For designer clothes and shoes, the Galleria is one of the [...]

Wedding Jewelry Shopping in Houston

Thu, 31 Mar 2011 07:33:28 -0500

Wedding Jewelry Shopping in Houston Whether you are already engaged and are planning your wedding, or are thinking about taking that next big step with your significant other, you are about to find out that there is a lot of jewelry buying that comes with engagements and weddings. First, you will need to buy an engagement ring—whether the guy picks that out himself or you do it together is up to you. Then, you will need wedding bands that match the engagement ring and coordinate with each other. Finally, y [...]

New Whiteflash Bobble is Simply “Bella”

Thu, 31 Mar 2011 05:14:30 -0500

New Whiteflash Bobble is Simply “Bella” Lost in translation; definitely not. No matter what language, the outcome is the same; Whiteflash, the go-to destination on the web for superior quality diamonds, has unveiled yet another spectacular design that can only be summed up in one word — simply “Bella”. The newly minted “Bella” Diamond Pendant is a force to be reckoned with even amid the already impressive line up of diamond jewelry pieces that Whiteflash carries. Insanely diamond intensive and brillian [...]

The Wedding Wire Guide to the Perfect Houston Wedding

Wed, 30 Mar 2011 09:36:02 -0500

The Wedding Wire Guide to the Perfect Houston Wedding Planning a wedding can be stressful and confusing. Between the caterer and the band, the dress and the veil, and of course managing all the relatives, friends and the wedding party, it can be enough to make any couple want to elope with nothing but a wedding band. Luckily, the Internet is full of resources designed to make your job as a bride just a little bit easier. Whether you live in Houston or Hawaii, nearly anything from engagement rings to weddin [...]

Whiteflash Selected for Bride's Choice Awards™ 2011

Thu, 24 Mar 2011 09:22:14 -0500

Whiteflash Selected for Bride's Choice Awards™ 2011 Whiteflash ® has been selected to win the prestigious Bride’s Choice Award 2011 by WeddingWire, the nation’s leading wedding technology company. The Bride’s Choice Award is awarded annually based on reviews and surveys shared by the over 750,000 newlyweds that rely on WeddingWire for wedding planning resources. Whiteflash was selected because so many past clients shared their experiences with Whiteflash on WeddingWire, the largest wedding review site in [...]

Wedding Fashion: The Celebrity Inspiration Guide

Thu, 24 Mar 2011 08:15:11 -0500

Wedding Fashion: The Celebrity Inspiration Guide Celebrity marriages may not always last long, but the designer dresses and picture-perfect hairstyles leave a lasting impression. Celebrity bridal dresses range from slim and trendy to classic and princess-like, so no matter what your personal taste, there is a celebrity wedding ensemble that will be the perfect inspiration for your own wedding day look. Victoria and David Beckham may have tied the knot over twelve years ago, but they are still going str [...]

Loose Diamond Trivia

Thu, 24 Mar 2011 04:32:12 -0500

Loose Diamond Trivia Even if you’ve studied up on diamonds, and you’re completely informed about cut, carat, color and clarity and every other factor that affects loose diamond quality and value, chances are you still don’t know any of these unusual, little-known facts about the most precious gemstone on earth. Diamond engagement ring Ever wondered why loose diamonds are so expensive? Well, get this—it takes 250 tons of earth to be mined for one carat of diamonds. And that mining can be difficul [...]

Loose diamond secrets

Mon, 21 Mar 2011 09:25:51 -0500

Loose diamond secrets Shopping for diamonds—whether you want to buy a perfect loose diamond or a stunning engagement ring—can be scary or intimidating. There are so many factors to keep in mind, so many different kinds of diamonds out there, and when was the last time you spent a month’s salary on such a tiny little piece of rock? But with a few of these pro-level tips under your belt, you will be shopping for loose diamonds like a seasoned professional in no time. Choosing the right jeweler is th [...]

How did Houston Become the Best Place for Jewelry Shopping?

Fri, 18 Mar 2011 07:24:33 -0500

How did Houston Become the Best Place for Jewelry Shopping? New York, Paris, Antwerp and Los Angeles are all centers for diamond cutting, jewelry design, diamond trading and everything else that goes into making diamond jewelry. But there is another city rising quickly in international fame for being one of the best place to buy diamond jewelry and loose diamonds—and that is Houston, Texas. While hardly more than a sleepy Texan town a century ago, Houston has become a powerhouse of international business, [...]

7 Tips for Foolproof Loose Diamond Buying

Thu, 17 Mar 2011 08:56:06 -0500

7 Tips for Foolproof Loose Diamond Buying Diamonds mean different things to different people. Besides being the proverbial girl’s best friend, diamond is the hardest known natural substance and the ultimate symbol of strength, durability and love, and one of mankind’s most treasured natural resources. To own a diamond is to hold all of that value in the palm of your hand. You can buy a diamond in many forms—from the classic engagement rings to diamond encrusted watches—but the simplest and most direct [...]

Wedding Fashion Trends 2011

Thu, 17 Mar 2011 05:00:24 -0500

Wedding Fashion Trends 2011 The much-anticipated royal wedding is only weeks away, and millions of brides worldwide are putting the finishing touches on their spring weddings. The most important part of the wedding is, of course, the dress and all the little special accessories that make the bride look like a princess on her special day. Although wedding fashion tends to be pretty timeless and classic, there are a few bridal fashion trends that can take your ensemble from pretty to perfect, and elevate you [...]

Wedding Shopping in Houston: From Engagement Ring to Wedding Cake

Mon, 14 Mar 2011 08:16:15 -0500

Wedding Shopping in Houston If you are planning a wedding in Houston, you have probably already noticed that there are hundreds of options for every aspect of your big day, from hairstyles to dancing shoes. So before you buy an engagement ring or commit to a caterer, use the power of the Internet and the wisdom of crowds to help you weed out the so-so florists and the jewelry stores that offer sub-par service. Websites like Yelp.com and iVouch.com aggregate real-life customer reviews and ratings to help yo [...]

The Yelp Report: Jewelry Stores in Houston

Mon, 14 Mar 2011 06:26:09 -0500

Jewelry Stores in Houston With 15 million reviews and over 45 million monthly visitors, Yelp.com is a consumer’s paradise. Packed with useful reviews for every service and product, from coffee shops to shoe stores, Yelp is the best way to find out what real people think about the businesses in your home town. With that in mind, here is a round up of the jewelry stores in every category with the highest Yelp ratings. Whether you are looking for a simple pair of diamond studs or a one-of-a-kind turquoise nec [...]

More than a girl’s best friend, your wife’s favorite anniversary gift

Fri, 11 Mar 2011 08:19:24 -0600

Jewelry: More than a girl’s best friend, your wife’s favorite anniversary gift It’s been a few years since you said, “I do,” and although she still wears her engagement ring proudly every day, it’s time to find an anniversary present that will show how much you appreciate everything she has done these past years. Anniversary jewelry gifts are the perfect way to show your continued love and devotion to that special woman in your life. By now, you know her style and her habits, and you are able to pick out a [...]

Engagement rings: Fit for a Queen

Fri, 11 Mar 2011 05:09:16 -0600

Fit For a Queen: Royal Engagement Ring Inspiration The upcoming royal wedding between Prince William of England and Kate Middleton has given the whole world royal wedding fever. Ever since Prince William popped the question to his long-time girlfriend back in the fall, using his mother’s iconic sapphire engagement ring, the whole world has been waiting to see how Kate, a non-royal British beauty, would inhabit the role of princess on her wedding day. In honor of that anticipation, let’s take a look at some [...]

FAQ: Engagement Rings and Wedding Bands

Wed, 09 Mar 2011 09:51:02 -0600

FAQ’s: Engagement Rings and Wedding Bands Question: What carat size diamond do I need for an engagement ring? Six Prong Round Cut Diamond Ring Answer: If you open any fashion magazine, you’ll see that the sky’s the limit in terms of engagement ring sizes. But for an ordinary person’s budget, it’s important to balance quality and quantity in order to get a ring you are dazzled with, at a price that you are comfortable w [...]

Diamonds –From Rough to Polished

Thu, 03 Mar 2011 14:29:42 -0600

Diamonds – From Rough to Polished A diamond is just a sparkling little colorless rock that looks pretty in an engagement ring, or set into a pendant or pair of earrings. So why is it the center of every engagement, the symbol for all things valuable and precious, and the proverbial girl’s best friend? How is a rough diamond made into a sparkling gem? Why do we buy diamonds anyway? The difference between a piece of rough diamond and a finished jewel is a time-consuming process of cutting and polishing. The [...]

Diamond Shopping in Houston: A Guide

Tue, 01 Mar 2011 04:55:45 -0600

Diamond Shopping in Houston: a Guide Houston is one of the largest cities in the country, a sprawling unzoned urban masterpiece of bustling city life. Besides for being a major multicultural center with huge Asian, Arab and Latin-American communities, Houston is a major medical and cultural center that draws millions of visitors every year. Of course, a city as diverse and affluent as Houston has a thriving diamond jewelry market. Houston jewelry shopping range from designer labels to artisanal boutiques, [...]

Trend Report 2011: Engagement and Wedding Rings

Mon, 28 Feb 2011 08:48:49 -0600

Engagement and Wedding Rings - trend report 2011 An engagement ring is one of the most important jewelry purchases you will ever make, and a wedding ring is one of the most sentimentally valuable things you will ever wear. When you set out to buy engagement rings or wedding bands, a little guidance can help you sort through the hundreds of options available to find that one engagement ring and wedding band set that is perfect for you. The engagement ring design trends for 2011 feature affordable, simple d [...]

WhiteFlash.com Calls Upon Leon Megé to Craft New Lotus Collection

Fri, 25 Feb 2011 08:49:15 -0600

WhiteFlash.com Calls Upon Leon Megé to Craft New Lotus Collection Wednesday, February 8, 2011 (Houston, TX) – Whiteflash.Inc, the leading online diamond marketplace, has collaborated with well known designer Leon Megé to create their newly launched Lotus Collection. Already known for their exacting quality, superior A CUT ABOVE® Super Ideal Cut Hearts and Arrows diamonds, coupled with their unmatched focus on customer service, the brand now has yet another line which exemplifies why they are such a shoppin [...]

Whiteflash Achieves Certification for ISO 9001:2008

Thu, 24 Feb 2011 02:37:39 -0600

Whiteflash Inc. Achieves Certification for ISO 9001:2008 January 5, 2011 ( Houston, TX) - Whiteflash Inc., retailer of Ideal Cut Diamonds and Fine Jewelry, announced today that it has just been officially awarded certification for the ISO 9001:2008 Quality Management System by SGS. It is believed that Whiteflash is the only jewelry company to have achieved this prestigious distinction. By meeting the demanding and continuing requirements of ISO 9001 companies demonstrate that they have systemic processe [...]

Engagement Rings Trends for Spring 2011

Wed, 23 Feb 2011 09:25:20 -0600

About Engagement Rings....Trends for Spring 2011 Fashion Week has just wrapped up in New York, and that means the fashion world has just gotten its first glimpse of the trends that will be dominating the runways and the sale racks for the next year. For clothing, fruit and floral patterns are big, and nostalgia for classic American looks like flannel and denim reigns supreme. But jewelry, especially engagement rings, is in a world of its own when it comes to fashion trends. Jewelry trends tend to move slow [...]

The Big Apple versus The Big Heart: Shopping for Diamonds in New York and Houston

Mon, 21 Feb 2011 07:44:18 -0600

Shopping for Diamonds in New York and Houston For any diamond buyer in the know, the best place to shop for diamond jewelry has always been New York. The New York jewelry scene has practically every style and manifestation of wearable art, from the handmade earrings of the Brooklyn Flea to the world-class exclusivity and opulence of Fifth Avenue boutiques. Diamond experts score deals from the wholesalers and importers of the Diamond District, while people looking for a more refined shopping experience can [...]

10 facts about weddings and engagement rings from around the world

Fri, 18 Feb 2011 09:30:29 -0600

Wedding and Engagement Rings: Customs From Around the World 1. Most people in the United States, England, France and Canada wear their engagement rings on their left hand, because of the old tradition that a vein in the fourth finger of the right hand ran directly to the heart. But in plenty of other countries, including Germany, Russia, India and Norway, brides wear their engagement rings and wedding bands on the right hand instead. 2. In years gone by, the exchange of the wedding ring at the wedding [...]

5 Ways to Get the Diamond Engagement Ring of a Lifetime without Spending Your Life Savings

Wed, 16 Feb 2011 05:12:35 -0600

How to Get the Diamond Engagement Ring without Spending Your Life Savings The diamond engagement ring has been, for over a century, the defining symbol of a couple’s relationship. A glance at a woman’s ring finger told you everything you needed to know about the couple’s relationship status and financial situation. In the days before Facebook, the diamond engagement ring was the ultimate status update. But along with the financial crisis of 2008 came a troubling new trend. As young couples struggled to fi [...]

Working with Customers Diamonds and Jewelry

Tue, 15 Feb 2011 18:11:12 -0600

Working with Customers Diamonds and Jewelry Setting Customer Diamonds As a high-end manufacturing jeweler Whiteflash offers services which include setting customers’ diamonds, provided certain conditions are met. There is inherent risk in handling and setting diamonds although problems are rare. We only work with customer diamonds with the express understanding that Whiteflash is not liable for any damage, loss, theft, mysterious disappearance or any other potential danger. We strongly recommend [...]

How to Get the Diamond Engagement Ring of Your Dreams - top five ways

Tue, 15 Feb 2011 09:40:50 -0600

Top Five Ways to Get the Diamond Engagement Ring of Your Dreams “We’d love to get engaged and married, but we just can’t afford the ring we want right now.” We in the diamond industry hear this kind of sentiment all the time, and we have just one response to it: true love should wait for nothing, especially not a number in the bank. Contrary to TV commercials and popular belief, you can have a gorgeous, dazzling diamond engagement ring that will attract every eye in the room, without going into debt to do [...]

The Ten “S”s of Engagement Ring Shopping: an Easy Guide to Finding a Diamond Engagement Ring She’ll Love

Mon, 14 Feb 2011 05:48:06 -0600

Engagement Ring Shopping Guide An engagement ring is one of the biggest jewelry purchases you will ever make. It’s the one piece of jewelry she’ll wear every day, and the symbolism and sentimental significance of that one special ring cannot be underestimated. So how can you be sure that your diamond engagement ring is the perfect choice for your proposal? Whether you are looking for a diamond-encrusted ornate engagement ring or a simple Diamond Solitaire engagement ring, these ten simple steps will le [...]

Putting Some Heart Into Buying Meaningful Valentines Gifts

Fri, 11 Feb 2011 05:32:13 -0600

Putting Some Heart Into Buying Meaningful Valentines Gifts WhiteFlash.com’s Pink Lotus Halo engagement ring with Padparadscha Sapphire centerstone Tuesday, February 8, 2011 (Houston, TX) – Around this time of year, many are pondering the age old question: He loves me? He loves me not? Others are hoping tha [...]

Engagement ring designs by Vatche

Thu, 10 Feb 2011 06:46:20 -0600

Engagement ring designs by Vatche Quality jewelry and unparalleled design For over 22 years, the brand “Designs by Vatche” has been synonymous with quality bridal jewelry and unparalleled design. That’s because every piece in this exquisite collection has been designed by Vatche himself, the master craftsman and jewelry designer whose latest engagement ring design, the Jennifer, was recently the recipient of the prestigious Platinum Innovation Challenge award. Vatche’s other exclusive Whiteflash design [...]

The Socially-Conscious Valentine’s Day Gift Guides

Wed, 09 Feb 2011 03:59:43 -0600

Valentine’s Day Gift Guides To people with a strong social conscience, the entire holiday of Valentine’s Day can induce a fair amount of guilt. It seems unfair that we, living our comfortable lives, have created a holiday for the express purpose of taking a dreary February day and making it all about celebrating the love in our lives and exchanging Valentine’s Day gifts. After the excesses of December and the resolutions of January, February seems a bit soon to begin indulging in carefree spending and cons [...]

A Rainbow of Valentine’s Day Gifts

Tue, 08 Feb 2011 08:44:28 -0600

A Rainbow of Valentine’s Day Gifts With only two weeks on the clock left until Valentine’s Day, it’s time to finalize your plans, make those dinner reservations, and finally settle on the good Valentine’s Day gifts. This year, like every year, the two most popular gifts for women for Valentine’s Day are flowers, especially roses, and jewelry. But did you know that every color of rose has its own unique symbolism, that you can use to give your sweetheart a personalized message this Valentine’s Day? Show al [...]

Top Five Loose Diamond Myths

Mon, 07 Feb 2011 04:30:49 -0600

Debunking the Top Five Loose Diamond Myths Myth: When looking at a loose diamonds, your eye first notices the cut quality and then the color grade of the stone, so those are the most important factors when choosing a loose diamond Reality: When you see a loose diamond, your eye perceives every facet of the stone’s quality at once—as one cohesive aesthetic judgment. Not only that, but color is the single most difficult factor for the average layperson to discern, even on a loose diamond. If a diamond is c [...]

Diamonds are a President’s Best Friend? Saudi King showers U.S. with gifts

Mon, 07 Feb 2011 03:32:12 -0600

Diamonds are a President’s Best Friend WASHINGTON, Jan. 19 – In 2009 and 2010, Saudi Arabia’s King Abdallah showed his diplomatic savvy and gift-giving know-how when he gifted President Obama and family with hundreds of thousands of dollars worth of diamond jewelry. According to a State Department report, this makes the Saudi royal one of the most generous gift-givers of the year. First Lady of the United States, Michelle Obama, is known for her fashion sense—she’s been hailed as the first fashion icon of [...]

Last Minute Gifts for Valentine’s Day

Thu, 03 Feb 2011 10:05:53 -0600

Last Minute Gifts for Valentine’s Day It’s already February, and Valentine’s Day is right around the corner. If you haven’t already taken care of your Valentine’s Day gifts, you might think it’d too late and just settle for a lame old box of drugstore chocolates and roses from the gas station. But the whole point of Valentine’s Day gifts is to show her how much you appreciate her, so the effort is really what counts. Even if it’s the night before Valentine’s, a little effort and creativity can go a long wa [...]

Win a fabulous Spice Pearl Necklace

Wed, 02 Feb 2011 07:39:46 -0600

Win a fabulous Spice Pearl Necklace Whiteflash.com wants to give Confetti readers the chance to win and wear a Spice Pearl Necklace in an Endless Loop. Hailed by Kiplinger’s as ‘Lord of the On Line Rings’, Whiteflash is the first company in the U.S. to offer an exclusive brand of Hearts & Arrows diamond and bring the sheer beauty of “super ideal cut” to the Internet. Whiteflash ‘A Cut Above’ ® is unmatched in its brilliance, fire and sparkle and remains the only Hearts & Arrows diamond sold online [...]

Be Still My Beating Heart: New Addition to WhiteFlash.com ‘Lotus Collection’ Makes You Fall In Love All Over Again

Wed, 02 Feb 2011 02:53:42 -0600

Leon Mege New Lotus Engagement Ring Monday, January 24, 2011 (Houston, TX) – Extraordinary! This is the only word that comes to mind upon seeing Whiteflash’ newly unveiled ‘Lotus Halo’ design from their floral inspired ‘Lotus Collection’ co-created by master craftsman Leon Megé. As if the first Lotus design with its intricate detail reminiscent of a delicate unfolding lotus flower wasn’t enough, Whiteflash has pushed the creative envelope even further by giving customers a visual representation of a desig [...]

Being Single on Valentine’s Day — A Survival Guide

Tue, 01 Feb 2011 08:33:14 -0600

Being Single on Valentine’s Day—A Survival Guide Valentine's Day sometimes seems like it's all about couples – couples' events, romantic dinners, and even two-for-one specials at the spa. So what's a single girl to do? Without a husband or boyfriend to surprise you with breakfast in bed and a fantastic Valentine's Day gift, you might think your Valentine's Day has to be a romantic-comedy marathon and Chinese food on the couch. But Valentine's Day gifts and Valentine's Day do not just have to be about celeb [...]

Shopping in the New York’s Diamond District

Tue, 01 Feb 2011 03:34:25 -0600

Shopping in the New York’s Diamond District As many visitors to New York know, the area near 47th Street in Manhattan is crowded with small shops advertising great prices on every kind of diamond, gemstone, and gold jewelry. It’s the New York Diamond District, and it seems logical that it would be the best place to pick up a specialty item like an ideal-cut diamond or a perfect engagement ring. Right? Not necessarily. It may be more difficult than you think to get a top-quality engagement ring in New Y [...]

Engagement Ring Trends—The Hot Trends for 2011 from Diamond Experts, Whiteflash.com

Mon, 31 Jan 2011 05:19:42 -0600

Engagement Ring Trends—The Hot Trends for 2011 From the elegance of the princess cut stone to the glamour of pavé, design trends in engagement ring and wedding band settings are changing, reflecting today’s lifestyles and trends. Environmentally conscious designs reign supreme in today’s growing market, as does a growing interest in personalization and creativity in every element of the wedding. Pure carat wattage is no longer the only factor in determining what design leads to “I Do”. “Some bri [...]

National Jeweler notes Whiteflash’s reasonably priced Platinum Engagement Ring Settings

Thu, 27 Jan 2011 09:35:57 -0600

National Jeweler notes Whiteflash’s reasonably priced Platinum Engagement Ring Settings Katie Holmes has one. So does trendsetter Beyonce, country princess Carrie Underwood, and rocker Gwen Stefani. We’re not talking about the latest “It Bag”; we’re talking about platinum engagement rings. Although platinum has been around for thousands of years, it has recently become the most desirable metal for bridal and fashion jewelry, renowned for its rarity, its durability, its luster and its hypoallergenic quali [...]

Whiteflash Signature Diamond Brand Officially Recognized as A CUT ABOVE ®

Wed, 26 Jan 2011 07:10:00 -0600

Whiteflash Signature Diamond Brand Officially Recognized as A CUT ABOVE ® Monday, January 30, 2011 (Houston, TX) – More than just a name, the signature diamond brand for online diamond jeweler Whiteflash recently solidified official sole ownership status of their A CUT ABOVE® brand, courtesy of the US Patent and Trademark Office. This is a very important distinction for them to make since their success, explosive growth and popularity with customers is built on a solid reputation. The official registra [...]

Valentine’s Day Jewelry Sales and Ideas at Whiteflash. Valentine’s Day Gift Ideas. Valentine's Day Gifts

Tue, 25 Jan 2011 09:08:55 -0600

Valentine’s Day Jewelry Sales & Ideas at Whiteflash It’s no coincidence that the Golden Globes are held in January every year—the glitzy awards ceremony ushers in the beginning of awards season, as well as setting the fashion trends for the year to come. Being that Valentine’s Day is right around the corner, the Golden Globes provide a perfect source of Valentine’s Day gift ideas inspiration. Out of all the Hollywood princesses holding court on the red carpet, a few trends emerged as the defining jewelry [...]

Vatche - King of the Ring

Tue, 25 Jan 2011 05:04:06 -0600

Vatche - King of the Ring In his free time, Vatche Aghajayan likes to fly one of his four private jets, score antiques at auctions, build model airplanes, and sometimes lead overseas training for the United States Air Force. When he’s not doing any of those things, he designs engagement rings. You might think that with such a busy schedule, Vatche’s rings would be run-of-the-mill designs, but the 30-year veteran of the jewelry industry has just received a prestigious award for innovation in platinum bridal [...]

Valentine's Day Jewelry Gifts for every stage of the relationship | Romantic Valentine's Day Jewelry | Valentine's day presents|

Thu, 20 Jan 2011 08:27:12 -0600

Valentine’s Day jewelry gift for every stage of the relationship No matter what stage of the relationship you are up to, Valentine’s Day is tricky. If you’ve just started dating, it might seem awkward to whip out a huge Valentine’s Day gift; if you’re just engaged, it’s hard to find the right Valentine’s Day present; and if you’re married, it’s a little too easy to get stuck in a Valentine’s jewelry gift rut. Here is a simple guide to help you pick the right Valentine’s Day jewelry gift for every stage of [...]

Valentine's Day Gift Ideas for Women - Jewelry Gifts. Valentine's Day Gift Ideas

Wed, 19 Jan 2011 09:15:32 -0600

Valentine's Day Gift Ideas for Women We all know February 14 is around the corner, and that means its time to start planning those Valentine’s Day gift ideas. Besides for figuring out what Valentine’s Day presents to get for your boyfriend or husband, there is the bigger question: how to make sure you get a really good Valentine’s Day gift for yourself, that one jewelry gift you really want. You know you want these stunning A Cut Above® flower diamond stud earrings. The truth is, most guys would [...]

Unique Valentine Gift Ideas. Good valentines day gifts. Unique Valentines Day Gifts

Tue, 18 Jan 2011 09:19:57 -0600

Unique Valentine Gift Ideas Valentine’s Day gifts are the true test of a boyfriend or girlfriend’s creativity. Whether you are buying a Valentine’s Day gift for a guy or a girl, you have to come up with a unique Valentine’s Day that manages to be special, romantic, one-of-a-kind—and yet exactly what your sweetheart wanted. Hands down, the best way to say, “Will you be my valentine?” is with a spectacular jewelry gift. Ladies, you can get a jewelry gift for your boyfriend for Valentine’s Day, and guys, th [...]

The Perfect Romantic Gift For Valentines Day! Valentines day presents. Valentine's Day Gifts

Fri, 14 Jan 2011 04:06:56 -0600

The Perfect Romantic Gift For Valentines Day! Valentines day presents. Valentine's Day Gifts Valentine's Day Engagement ring Ahh...the perfect Valentine’s Day gift — that one simple, romantic and heartfelt gesture of love that will endure as a testament to your entire relationship. If only you could hire someone else to pick out that perfect Valentine’s Day gift, or trust Google to do the sear [...]

Valentine’s Day: What NOT To Buy Your Wife

Mon, 10 Jan 2011 09:57:03 -0600

Valentine’s Day: What NOT To Buy Your Wife When you were dating, Valentine’s Day was a huge deal. It was your one chance to show your special girl how you felt about her—the one day a year when you let all your manly stoicism slide and you pulled out all the stops for romance. Candles, wine, roses, maybe even diamonds—nothing was too over-the-top for that one day in February. The Valentine’s Day gift was that . But, like many people, when you got married, the fact that you could pull out the grand romantic [...]

The Twelve Days of Whiteflash

Wed, 05 Jan 2011 04:31:43 -0600

The Twelve Days of Whiteflash Houston-based online diamond retailer Whiteflash.com has just announced a unique promotion—the Twelve Days of Whiteflash. Throughout the duration of this twelve-day special event, a changing selection of diamond jewelry will be discounted each day. Each discount will only last for one day, so buyers will have to act fast to take advantage of this unique opportunity! After making any of the following purchases, buyers will be contacted by Whiteflash staff to ensure that the di [...]

The Top Ten New Year’s Gifts

Tue, 28 Dec 2010 08:57:59 -0600

The Top Ten New Year’s Gifts New Year’s, as anyone who’s ever headed out in the dead of winter in a spangled minidress can tell you, is all about sparkle. Like the bubbles in our champagne glasses and the sequins on our clothes, New Year’s gifts should not skimp on the sparkly. The best jewelry gifts are the ones that the receiver will keep wearing long after all those other New Year’s gifts—diet resolutions and hangovers—are long gone. Why give New Year’s gifts at all, you might be wondering, didn’t I [...]

Most Expensive Christmas Tree 2010

Tue, 21 Dec 2010 05:49:31 -0600

I’m Dreaming of an Ice Christmas? The World’s Most Expensive Christmas Tree 2010 If you happen to be in the Abu Dhabi area this holiday season, stop in at the Emirates Palace hotel and check out the Christmas tree in the lobby. In a city already full of opulence and extravagance of every kind, the dazzling tree, said to be worth about $11 million, is just the icing on the cake. The Emirates Palace hotel isn’t exactly a Best Western: it has a private marina and heliport, and a vending machine t [...]

10 Things You Need to Know About Round Diamond Certification

Tue, 21 Dec 2010 02:30:57 -0600

10 Things You Need to Know About Round Diamond Certification AGS Platinum Certificate 1. The two most respected and trusted gemological laboratories in the world for diamond certification are the GIA (Gemological Institute of America) Gem Trade Laboratory and the AGS (American Gem Society) Laboratory. The AGS was established by the founders of the GIA. 2. The GIA is the most well-known lab having developed the color and clarity grading system used today throughout the world. The AGS lab is wo [...]

Holiday Sparkles Ship Free at Whiteflash

Mon, 13 Dec 2010 09:02:04 -0600

Holiday Sparkles Ship Free at Whiteflash It’s a scary time out there: unemployment is still rampant, the stock market isn’t quite what it should be, and real estate is still not quite out of the slump. And yet, life goes on. The holidays are almost here, and spring weddings are rapidly approaching. A struggling economy doesn’t mean that people cut out important sentimental gifts like holiday presents and engagement rings, but it does mean that they tend to be savvier about how they get them. Black Jewel [...]

Five Ways to Get the Engagement Ring You Want (Plus Five Must-Have Rings!)

Wed, 08 Dec 2010 06:32:55 -0600

Five Ways to Get the Engagement Ring You Want (Plus Five Must-Have Rings!) You already know what engagement ring you want –the perfect ring that reflects your taste, represents your personality, and symbolizes your love. But if you are expecting your guy to propose to you, how can you make sure that he chooses that ideal ring, the one that isn’t too big or too small, too simple or too ornate? 1. Browse your favorite jewelry website to find the perfect ring; say, a glamorous three-stone setting with a s [...]

What a Stud: Choosing a Diamond Setting for Diamond Stud Earrings

Mon, 06 Dec 2010 09:46:41 -0600

What a Stud: Choosing a Diamond Setting for Diamond Stud Earrings Diamond stud earrings are among the most popular and versatile earring styles. You can wear a pair of diamond studs with a ball gown to a black tie affair, or rely on them as your go-to daily earrings. Diamond stud earrings make a perfect gift, because it is impossible to not like them! But if you are choosing a pair of diamond stud earrings, whether for yourself or as a gift, you have to choose a diamond setting that will suit your style an [...]

Diamonds Are A Guy’s Best Friend: Diamond Wedding Rings for Men

Mon, 06 Dec 2010 03:40:47 -0600

Diamond Wedding Rings for Men When British comedian and actor Russell Brand returned from his weeklong wedding celebration in India with his new bride Katy Perry, sharp eyes noticed a new piece of bling in Brand’s usual outrageous ensemble. Shying away from the simple, typical wedding rings as much as he shies away from buttoning his shirt, Brand chose a glittery pavé-set round wedding ring in yellow gold and yellow diamonds. The ring, which Perry also wears, has the traditional shape of a men’s wedding ri [...]

Your Are My Sunshine: Buying Yellow Round Diamonds

Fri, 03 Dec 2010 04:54:23 -0600

Your Are My Sunshine: Buying Yellow Round Diamonds Fancy yellow diamonds are not, of course, simply white diamonds that fall low on the D-Z color scale. A canary yellow fancy diamond is an entirely different kind of round diamond—and is priced and ranked accordingly. Because they are relatively common compared to other fancy diamond colors, yellow diamonds can be relatively affordable, but they still provide an unusual twist on the classic colorless round diamond. Celebrities from Rebecca Romijn to superm [...]

Choosing Diamonds for a Three-Stone Ring is As Easy As Counting to Three

Wed, 01 Dec 2010 07:45:55 -0600

How to Choose Three Stone Ring Three-stone diamond rings are becoming an ever-more popular way for brides to proudly wear their heart on their fingers. The three stones on a traditional three-stone diamond rings are said to represent the past, the present and the future, making it a perfect choice for the couple who wants to celebrate their shared history, treasure the present moment, and look forward to a wonderful future together. Three [...]

The Fashion Personality Guide to Choosing a Three Stone Diamond Engagement Ring

Tue, 30 Nov 2010 08:58:18 -0600

The Fashion Personality Guide to Choosing a Three Stone Diamond Engagement Ring Three stone settings have never been a hotter style for diamond engagement rings. After all, the three stones in a three-stone ring represent the past, present and future, adding up to a lifetime of special memories. But like any other kind of engagement ring, or diamond jewelry for that matter, it can be hard to choose the perfect three stone diamond engagement ring, especially if you want to surprise your girlfriend with [...]

Celebrity Engagement and Wedding Ring Roundup

Mon, 29 Nov 2010 09:25:53 -0600

Celebrity Engagement and Wedding Ring Roundup There’s something irresistible about celebrity gossip, especially when it comes to checking out the unbelievable engagement rings all the new celebrity brides are sporting. Keeping tabs on who’s wearing what engagement ring can also help you keep track of the trends if you are in the market for your own solitaire engagement ring. Below, check out the recent singers and movie stars who have recently shown off their bling, along with gorgeous rings from the White [...]

The Dog Ate My Engagement Ring: One Couple’s Amazing True Story

Fri, 26 Nov 2010 05:39:04 -0600

The Dog Ate My Engagement Ring: One Couple’s Amazing True Story When Jim Perrow* decided to propose to his long-time girlfriend, Amanda, he knew he wanted to do something special, something unique, romantic, but most of all, he wanted to make her laugh. He started out by visiting a jewelry store in the local mall to pick out the perfect engagement ring, but the rings there seemed boring, and he wanted something as unique as Amanda herself. Jim found himself sneaking online late at night, reading diamond f [...]

10.5 Carat Engagement Ring is Top Seller at Madoff Auction

Fri, 26 Nov 2010 04:33:14 -0600

10.5 Carat Engagement Ring is Top Seller at Madoff Auction This past Saturday, hundreds of collectors gathered in New York for a unique opportunity: the chance to bid on disgraced financier’s personal belongings. Ruth Madoff’s engagement ring was only one of hundreds of items on the auction block. Everything from the Ponzi schemer’s Steinway piano to his socks was put up for auction to help repay only a fraction of the billions Madoff swindled from his victims. Emerald cut diamond ring The auction co [...]

Determining the Value of Your Diamonds

Wed, 24 Nov 2010 03:44:34 -0600

Determining the Value of Your Diamonds Many of us have an old piece of diamond jewelry—whether it is family heirloom or a gift that we never liked—lurking in the back of a jewelry box. What you may not realize is that diamond rings and other pieces of diamond jewelry can be quite valuable and easy to sell. Not every sparkly old stone is a jackpot, though, so before you take your loot to an appraiser, it’s a good idea to get some sense of how much the stone and setting are worth. A Cut Above diamond [...]

Jessica Simpson Paid For Her Own Engagement Ring: Would You?

Tue, 23 Nov 2010 07:39:26 -0600

Jessica Simpson Paid For Her Own Engagement Ring: Would You? It was recently reported that pop singer and one-time reality TV star Jessica Simpson is engaged to former NFL player Eric Johnson. Simpson even appeared in public with an elegant, vintage-style engagement ring, a three-stone setting in yellow gold, set with a diamond and ruby accent stones. Everyone oohed and aahed over the ring and Jessica’s happy face, although secretly wondering about the coincidence of her ex, Nick Lachey, having gotten e [...]

Prince William Proposes to Kate Middleton With Diana’s Sapphire Ring

Fri, 19 Nov 2010 07:07:37 -0600

Prince William Proposes to Kate Middleton With Diana’s Sapphire Ring After an eight-year courtship and much intense scrutiny from the press and the public alike, Prince William of England has finally popped the question to his girlfriend, Kate Middleton. And guess what? She said yes! More surprising than the engagement, which even the Queen said has been in the works for a while, is the ring that Prince William used to propose. Now sitting proudly on the fu [...]

Everything You Need To Know About Loose Diamonds: Carat Weight

Fri, 19 Nov 2010 05:21:58 -0600

Everything You Need To Know About Loose Diamonds: Carat Weight Carat weight is the most obvious factor that goes into choosing a loose diamond. When you set your loose diamond into a ring or another piece of jewelry, the first question people will ask when they admire it will be, “How many carats?” Whether you are buying a diamond loose or set into jewelry, it is easy to get carried away by the magic of high carat weight numbers and lose sight of the fact that carat weight is only one factor among many tha [...]

Five Easy Ways for bringing social media to your engagement plans or wedding day

Thu, 18 Nov 2010 04:02:28 -0600

Five Easy Ways for bringing social media to your engagement plans or wedding day Twitter, Blogs and Forums, Youtube, Facebook, Flickr can create a simple way of broadcasting your engagement and wedding day plans to the world. Make sure you use these social media venues as great resources to ask questions about proposing, shopping and wedding day ideas. Try out the numerous resources available to you as a new bride or groom from wedding planning inquiries to groom speeches or great toasts during a dinner p [...]

Solitaire, Not Solitary: Accessorizing a Solitaire Diamond Ring

Wed, 17 Nov 2010 06:48:04 -0600

Solitaire, Not Solitary: Accessorizing a Solitaire Diamond Ring Solitaire diamond rings are the most popular diamond setting for engagement rings, beloved by brides of all ages and tastes for generations. The simple design aesthetic of the solitaire diamond ring—the single stone highlighting a simple band—has influenced many other areas of jewelry design, from earrings to bracelets. Whether you are planning to buy a gift to accompany your proposal, or you are looking for an addition to your own jewelry col [...]

11th Anniversary Translates Into Big Savings for Whiteflash Customers

Fri, 12 Nov 2010 06:46:49 -0600

11th Anniversary Translates Into Big Savings for Whiteflash Customers Wednesday, November 10, 2010 (Houston, TX) – What’s the best way to celebrate entering your eleventh year of successfully delivering the finest quality, and most comprehensive selection of spectacular diamonds on the internet. Whiteflash has decided to pour on the good karma and pass on the savings with their exclusive 11th Heaven Promotion. Kicking off on November 11, the celebratory promotion allows Whiteflash customers to net some [...]

Personalized Weddings Call for Custom Wedding Rings

Thu, 11 Nov 2010 09:05:30 -0600

Personalized Weddings Call for Custom Wedding Rings A recent article in the New York Times cast a new light on a trend that has been growing steadily in all areas of the wedding business. The article, titled “For Millenials, It’s More About Personal Style Than Luxury,” is just one more sign that the new generation of brides and grooms—the so-called Millenials, people in their twenties—are all about putting their own personalized stamp on their lives. Weddings have become more unique and creative affairs, [...]

Your Eternity Diamond Wedding Band: choosing a setting

Wed, 10 Nov 2010 08:04:46 -0600

Choosing A Setting For Your Eternity Diamond Wedding Band The simple gold wedding bands that our parents and grandparents used to exchange their vows are largely a thing of the past—21st century brides want wedding bands as unique and special as their relationships. Diamond wedding bands, with their huge possibilities for variation and customization, are the modern way to celebrate the beginning of a marriage. After all, as the old saying goes, “diamonds are forever.” If you are choosing a diamond wedding [...]

A Pearl of an Idea: A Unique Engagement and Wedding Ring Style

Tue, 09 Nov 2010 05:45:34 -0600

A Pearl of an Idea: A Unique Engagement and Wedding Ring Style The Latin word for pearl literally means “unique,” because in ancient Rome only members of the upper classes were allowed to wear jewelry with this unique and beautiful gem. In modern years, the term still applies, despite the rising popularity of pearls in all kinds of jewelry from earrings to necklaces. For those in the know, pearls are slowly becoming a unique alternative to the diamond in engagement and wedding rings as well. If you are [...]

New York Museum of American Finance Unveils 18-Karat Gold Monopoly Set

Mon, 08 Nov 2010 05:15:01 -0600

New York Museum of American Finance Unveils 18-Karat Gold Monopoly Set Monopoly, the classic real estate game you remember from your childhood, costs about $20 and comes with $15,000 in brightly colored paper play money. But even if all that cash were real, it would still not be nearly enough to buy this special one-of-a-kind gold and diamond Monopoly set, recently put on display at the Museum of American Finance. The museum, a New York institution near Wall Street, is displaying the blinged-out versio [...]

Rapper Kanye West Debuts a New Kind of Diamond Jewelry

Thu, 04 Nov 2010 06:10:16 -0500

Rapper Kanye West Debuts a New Kind of Diamond Jewelry The hip-hop community is certainly not shy when it comes to bling. Rappers like Kanye West and Jay-Z have been sporting hefty diamond earrings and necklaces for years. In fact, these performers helped bring men’s diamond studs into the mainstream, and they are now one of the most popular forms of men’s diamond jewelry. Music producer and American Idol judge Randy Jackson shows off his Whiteflash jewelry But Kanye West recently took this pen [...]

Wedding Ring Trends for 2011

Wed, 03 Nov 2010 10:10:10 -0500

Wedding Ring Trends for 2011 The weather outside may be frightful, but inside, preparations for the Spring 2011 wedding season are well underway. If you’re getting married this year, chances are you’ve already planning so many details of the celebration—the venue, the catering, and of course, the dress. But the wedding rings are one of the most important parts of your wedding day, the only souvenir of that special day that will remain when the last bite of red velvet cake is eaten. Although a wedding r [...]

Brides.com’s Top Ten Engagement Ring Styles

Fri, 29 Oct 2010 06:39:24 -0500

Brides.com’s Top Ten Engagement Ring Styles Brides.com, one of the web’s top sources for information for all things bridal, has just released their annual top ten list—and this time it’s the engagement ring styles for 2011. Check out this list of must have styles, and make sure to circle your favorite and leave it where your boyfriend can see! Emerald-cut diamonds.The emerald cut is a step-cut, meaning its facets are arranged parallel to the girdle. When set in an engagement ring, this cut shows [...]

A Broadway Star: Introducing the Broadway Solitaire Engagement Ring Setting

Thu, 28 Oct 2010 04:38:16 -0500

Just in time for the holidays, Whiteflash is proud to announce the entry of a new solitaire engagement ring setting to their already-formidable lineup of ring setting options: the Broadway. The Broadway is an elegant but simple solitaire setting; the perfect option for an engagement ring whether you are choosing it as a gift or for yourself. The Broadway solitaire engagement ring setting has a gently curved head that gracefully highlights the center stone, as well as four prongs that grip the stone secu [...]

How to Show Off Your Diamond Solitaire Engagement Ring

Wed, 27 Oct 2010 02:31:02 -0500

How to Show Off Your Diamond Solitaire Engagement Ring When you get that gorgeous diamond solitaire onto your left hand, you’re going to want to show it off to everyone. The manicurist, the waiter, the woman next to you on the subway, no one is safe from your sudden passion for waving your hand in her face and waiting for the obligatory oohs and aahs. Since you know that your diamond solitaire is the hottest engagement ring on the planet, here are some sneaky tricks for making sure everyone realizes that t [...]

Top Five Trends in Wedding Bands For 2011

Tue, 26 Oct 2010 03:34:28 -0500

Top Five Trends in Wedding Bands For 2011 2011 seems far away right now, and the spring wedding season seems even farther, but all around the country, brides and grooms of Spring 2011 are cracking open their bridal magazines and dusting off their wedding websites. One of the many items on the agenda: wedding bands. Here’s a sneak peek at the latest trends in wedding bands rolling off the runway, to help you narrow down the field. What’s big for 2011? Luxury is back, but this time its classy and understated [...]

Fit For A Princess: All About the Princess-Cut Diamond

Mon, 25 Oct 2010 04:14:19 -0500

Fit For A Princess: All About the Princess-Cut Diamond The princess-cut diamond is the second-most popular diamond shape, after the round brilliant. It is popular for many kinds of jewelry, including earrings, pendants, and of course, engagement rings. A princess-cut is simply a square diamond with pointed corners and a similar brilliance level as the round brilliant. Princess Cut A CUT ABOVE diamonds The princess cut was developed in the 1960’s and quickly became a more modern alternative to [...]

The Top Seven Solitaire Settings You Didn’t Know

Thu, 21 Oct 2010 07:42:08 -0500

The Top Seven Solitaire Settings Custom Allegro solitaire ring 1. The classic solitaire settings are classic for a reason—simple and secure, they provide diamonds with a perfect platform from which to sparkle. But with a solitaire engagement ring , the design is so simple that sometimes you want to opt for a setting that has just a little “something” extra going on. That unexpected detail will set your ring apart as a truly one-of-a-kind piece. Check out some of these creative and unexpected solitaire [...]

What's Behind the Latest Trend in Three Stone Engagement Rings

Wed, 20 Oct 2010 07:42:55 -0500

What’s Behind the Latest Trend in Three Stone Engagement Rings If you’ve been looking into buying a three-stone diamond ring, whether as an engagement ring, an anniversary present, or just because, you may have noticed one trend repeating itself over and over in the most current three-stone engagement rings. The combination of sapphire and diamonds, always popular in fine jewelry, has exploded recently into a bona fide trend. Three-stone rings set with both diamonds and sapphires are especially popula [...]

It's a Wrap! Enhancing Your Diamond Solitaire Ring

Tue, 19 Oct 2010 06:54:50 -0500

It’s a Wrap! Enhancing Your Diamond Solitaire Ring Diamond solitaire rings are the most popular engagement ring style, and for good reason. They are classic, timeless, elegant and look great on everyone. But if you ever find yourself wishing that your solitaire diamond ring had just a bit more pizzazz, check out these ring enhancers and wraps that can add a touch of glamour to even the most modest diamond solitaire. In keeping with the pavé set band of the center ring, this enhancer adds two more rows [...]

Lost Diamond Engagement Ring Found 17 Years Later

Mon, 18 Oct 2010 18:48:54 -0500

Lost Diamond Engagement Ring Found 17 Years Later On Monday, a diamond engagement ring that had been lost for 17 years was returned to its owner, the Sydney Daily Telegraph reports. The owner, Nerida Lamphee lost the ring in 1993 when her purse disappeared one night. Recently, a home in her hometown of Sydney was cleaned up by a government-enforced cleaning crew after neighbors complained about the hoarder who lived there. Andrew McMillan, a health surveyor, was assisting in the clean-up when he notice [...]

Colorful Personalities

Mon, 18 Oct 2010 06:39:19 -0500

Diamonds have been the de rigeur stone for solitaire engagement rings for over a hundred years, but did you know it wasn’t always this way? Throughout the Middle Ages, before modern cutting techniques were invented sapphires and rubies were the most favored stones for jewelry. And although the modern tradition of diamond engagement rings also dates back only about a century, couples have been giving each other gemstone rings for hundreds of years. There are hundreds of kinds of gemstones available, i [...]

Smile and Say Bling! Taking Engagement Ring Photos

Sun, 17 Oct 2010 19:06:14 -0500

Smile and Say Bling! How to Take Great Photos of your Engagement Ring Now that you’ve gotten your ring and have started wearing it everywhere, the compliments have started pouring in, and you just want the whole world to see the stunning solitaire engagement ring that your special someone picked out for you. These days, with Facebook and Flickr and all the other photo-sharing technologies, you can literally share pictures of your new ring with anyone, from your old college roommate to great-Aunt Mabel. Je [...]

Set In Stone: Three-Stone Ring Settings

Fri, 15 Oct 2010 14:19:57 -0500

Set In Stone: Three-Stone Ring Settings Three-Stone Diamond Engagement Ring A three-stone ring is one of the most elegant and classy engagement rings, and makes a great gift for many other occasions as well. But like with any other ring, every detail matters, so before you choose a three-stone ring, make sure you know what kind of center stone you want, what kind of side stones, and what kind of band. This simple guide will [...]

To Have and to Hold: Preventing Damage to Wedding and Engagement Rings

Fri, 15 Oct 2010 13:13:58 -0500

To Have and To Hold: Preventing Damage to Wedding and Engagement Rings You’ve said your vows, you’ve had the honeymoon, and you’ve shown off your gorgeous new wedding and engagement rings to everyone from the dry cleaner to the Starbucks barista. But in order to keep your rings looking as gorgeous in the years to come as they do right now, it’s important to learn a little about what can damage wedding and engagement rings, and what you can do to make sure that doesn’t happen. You’ve probably heard that d [...]

Diamond Wedding Bands - By Bling Factor

Wed, 13 Oct 2010 07:06:08 -0500

Diamond Wedding Bands – By Bling Factor Since they’ve been spotted on the ring fingers of Hollywood glamour goddesses like Jennifer Lopez and Mariah Carey, diamond wedding bands have become a de rigeur part of the wedding jewelry ensemble for thousands of fashionable brides. But not everyone wants the full “bling factor” of a wedding band that is fully encrusted in diamonds. Fortunately, diamond wedding bands are available in every variation from subtle sparkle to glamo [...]

Rare $38 Million Diamond Up For Auction

Tue, 12 Oct 2010 08:18:13 -0500

Rare $38 Million Diamond Up For Auction Pink saphire ring One of the world’s most desirable diamonds will go up for auction next month in Geneva. Sotheby’s, the venerable auction house administering the auction, told the AP that the stone, a 24.78 Fancy Intense Pink Diamond, is worth up to $38 million. Fancy colored diamonds [...]

Battle of the Ring Settings, Part Three: The Halo Setting

Tue, 12 Oct 2010 07:48:08 -0500

Battle of the Ring Settings, Part Three: The Halo Setting Last week, we held up two of the most popular ring settings, the bezel and the prong settings, and compared their pros and cons for use in an engagement ring. Now its time to look at a unique, versatile ring setting and see where it measures up: the halo setting. The halo setting is a marriage between the security of the bezel setting and the sparkle of the pavé melée setting. The center stone is held in a metal collar, like in the bezel setting, bu [...]

Rules of Engagement (Rings): How To Pick The Perfect Ring

Thu, 07 Oct 2010 08:24:38 -0500

The Rules of Engagement (Rings): Sure-Fire Ways to Pick the Perfect Ring For someone whose definition of the phrase “must-have item” has so far extended only to flat-screen TV’s and sports cars, the prospect of choosing an engagement ring can be daunting. Here you are, a guy who has hardly even noticed a piece of jewelry in your life, and you are supposed to drop a significant portion of your paycheck on a sparkly stone that will sit on your fiancée’s finger and tell everyone how much you love her? [...]

Making It Personal: Personalizing Your Solitaire Setting

Tue, 05 Oct 2010 08:02:18 -0500

Personalizing Your Solitaire Setting Difficult decision Everyone wants the engagement ring of their dreams, and everyone deserves a ring that lives up to their wildest expectations. Browsing through hundreds of gorgeous images of engagement rings with solitaire settings on a website, you will usually find the ring that steals your heart. But sometimes, nothing you see is quite perfect. “What if this ring was yellow gold instead of whi [...]

What is your Privacy Policy?

Tue, 05 Oct 2010 01:50:13 -0500

We care about safeguarding your privacy and your sensitive information. Please see our Privacy Policies page for details. [...]

Free Shipping at Whiteflash

Tue, 05 Oct 2010 01:34:00 -0500

Free Shipping USA and International – By Federal Express® APO and FPO – US Postal Service Priority Mail® Domestic and International Shipping Insured FedEX shipping is FREE within the United States and to all international destinations that we are able to ship (Please click here for a complete list of countries that we ship to and the maximum insurance available). All diamonds and jewelry purchased from Whiteflash are usually shipped via Federal Express® Second Day from Monday through Thursday. S [...]

Five Easy Steps to Choosing a Three-Stone Engagement Ring

Mon, 04 Oct 2010 06:27:04 -0500

Five Easy Steps to Choosing a Three-Stone Engagement Ring Now that you’ve decided to propose with the classic but interesting three-stone engagement ring, you’re almost ready to click “purchase” and have the ring delivered to your doorstep. These easy steps will take you from here to “Will you marry me?” as painlessly as possible. Three Stone Gold Diamond Engagement Ring 1. Dete [...]

“I Love My Engagement Ring”: Feedback from Real Whiteflash.com Customers

Mon, 04 Oct 2010 03:04:05 -0500

“I Love My Engagement Ring”: Feedback from Real Whiteflash.com Customers Three Stone Engagement Ring Every day, the inboxes of the Whiteflash sales team fill up with letters from customers who have received their diamond engagement rings and can’t wait to tell someone about their excitement and satisfaction. Culled from the archives, these letters are only a snippet of the experiences of thousands of smiling brides and grooms. (Some names have been changed to protect customer privacy.) Gold Diamo [...]

Playing Solitaire: This Season’s Hottest Solitaire Engagement Ring Trends

Sat, 02 Oct 2010 08:56:54 -0500

Playing Solitaire: This Season’s Hottest Solitaire Engagement Ring Trends Six Prong Engagement Ring The solitaire engagement rings has been in style for a hundred years, but in recent years, the solitaire engagement ring has become a must-have accessory, worn by all the hottest celebrities. Style expert Michael O’Connor recently reported to Weddingchannel.com, “Today’s celebrities tend to wear their engagement rings more, an [...]

Journey from the Center of the Earth: From Mine to Ring

Sat, 02 Oct 2010 07:58:00 -0500

Journey from the Center of the Earth: From Mine to Ring Long before it was set in gold and sparkling on your finger, that diamond was nothing more than a lump of coal lying deep beneath the earth’s surface. At a depth of about 100 miles below the earth’s surface, under tremendous heat and pressure, the diamonds begin to form when the carbon forms eight-sided crystals. The intensity of the heat and pressure forms strong atomic bonds within the crystal, giving the [...]

Meet Jennifer in New Video Presentation

Tue, 28 Sep 2010 09:07:42 -0500

Meet Jennifer in New Video Presentation Meet Jennifer – the hottest new thing on the block. Jennifer is the newest creation by renowned jewelry designer Vatche; a diamond and platinum setting of unparalleled beauty set with a one-of-a-kind Whiteflash A Cut Above® Super Ideal Hearts and Arrows diamond. The combination of elegant platinum setting and the most visually balanced diamond in the world creates a ring that will get raves no matter where it goes. And we’re not the only ones who think Jennifer’s [...]

Does an Ideal Cut Matter | Choosing Your Diamond Cut

Fri, 24 Sep 2010 09:30:25 -0500

Choosing Your Diamond Cut Round Cut Diamond Ring When choosing a diamond, it’ easy to see why the 4 C’s matter—the size of your bling is important of course, and the shape makes a big difference. But how important is cut, really? What difference does it make to the overall look of your ring? And what is cut anyway? Cut does not, as many people think, refer the shape of a diamond. The term might be better explained as [...]

Diamond Necklaces for Every Occasion

Thu, 23 Sep 2010 09:10:48 -0500

Diamond Necklaces for Every Occasion A diamond necklace is a perfect gift for every occasion. A simple solitaire pendant can be a Mother's Day gift, a perfect birthday gift, or just a way to say you're thinking of someone. A diamond pendant can be given on any occasion, but some diamond necklaces have special significance--shapes or design elements that celebrate particular occasions or milestones. The Journey pendant is a graceful waterfall of graduated diamonds. It celebrates the jou [...]

Whiteflash Jewelry Design: Six Extraordinary Pieces

Wed, 22 Sep 2010 03:35:52 -0500

Whiteflash Jewelry Design: Six Extraordinary Pieces Three-Stone Diamond Ring Designing a piece of jewelry is not as simple as it looks: with only a limit piece of real estate, the designer must make the ring look distinctive and yet eye-pleasing and beautiful. When it comes to engagement rings, the traditions dictating the shape and style remain popular, so designers must constantly innovate and come up wi [...]

Think Outside the Jewelry Box: Six Unique Engagement Rings

Tue, 21 Sep 2010 07:47:25 -0500

Think Outside the Jewelry Box: Six Unique Engagement Rings The rings that have become de riguer for engagements—the Diamond Solitaire, the three-stone setting—have become so popular because they are masterworks of beauty and sophistication. But sometimes you want to move beyond the classics and find an engagement ring that is truly one-of-a-kind. These six rings, culled from the selection of Whiteflash rings and the Whiteflash custom design archives, should serve as an inspiration to help you find the out- [...]

The Care and Keeping of Diamond Jewelry

Tue, 21 Sep 2010 06:33:29 -0500

Keeping Your Rings, Necklaces and Earrings Clean and Shiny No matter how beautiful your ring or necklace was on the day you opened the box, continual wear will allow sediment to build up in the tiny cracks of the setting and dust to settle on the stone, dimming its brilliance. Although some diamond jewelry, especially those made of white gold, will need occasional professional maintenance, regular everyday cleaning of diamond jewelry is simple enough to do at home. Here are so [...]

Five Anniversary Jewelry Ideas by Bling Factor

Mon, 20 Sep 2010 04:28:58 -0500

Five Anniversary Jewelry Ideas by Bling Factor Some women love jewelry, piling on bracelets and wearing earrings that graze their shoulders for a simple trip to the grocery store. But other women have more a simple style, opting for no more than a wedding ring and a modest necklace for even the most elegant occasion. Let’s call this her “bling factor”—the amount of glamour and sparkle she feels comfortable with wearing. There’s no right answer—stunning anniversary pieces are available at every Bling Factor [...]

The Five Coolest New Trends In Men’s Jewelry

Fri, 17 Sep 2010 03:06:55 -0500

The Five Coolest New Trends In Men’s Jewelry Men’s jewelry seems simple enough—a wedding band, some nice cufflinks, and maybe a watch. Like the tuxedo and chivalrous manners, nothing has changed in a hundred years. But men’s jewelry is a rapidly growing market, with new designers and innovations coming out every year. Here are five trends in men’s jewelry that have emerged recently and are here to stay: Show all Men's Jewelry Edward Mirell M [...]

Whiteflash and Vatche Present the Jennifer Engagement Ring

Thu, 16 Sep 2010 01:49:44 -0500

Whiteflash and Vatche Present the Jennifer Engagement Ring Online jewelry retailer Whiteflash Inc. offers customers a complimentary pair of platinum and diamond stud earrings with the purchase of award-winning “Jennifer” platinum and diamond engagement ring from Designs by Vatche. WHO: Whiteflash the most comprehensive online provider and designer of custom diamond jewelry creations. WHAT: From Monday, September 12, through Friday, November 15, all Whiteflash customers who purchase Designs by Vatche [...]

Solitaire Diamond Pendant: Seven Steps to Picking The Perfect One

Wed, 15 Sep 2010 09:12:16 -0500

Seven Steps to Picking the Perfect Solitaire Diamond Pendant A solitaire diamond pendant is a classy and simple addition to any outfit. Consisting of a single diamond suspended on a simple chain, the solitaire pendant is an easy choice for a gift and a great purchase that will never go out of style. Despite its simplicity, there are many options for the solitaire diamond pendant, much as there are for the solitaire ring, so it is important to research your diamond thoroughly and select your diamond careful [...]

The History of the Wedding Band

Tue, 14 Sep 2010 09:20:15 -0500

With This Ring, I Thee Wed: The History of the Wedding Band The wedding band doesn’t always get as much attention as its more flashy partner, the engagement ring. But in many ways, the wedding band is even more symbolic and important, as it represents the marriage itself. But who first decided that the union between two people be represented by a piece of jewelry? And why do we still wear wedding bands today? [...]

Best Supporting Actors: Choosing the Side Stones for Your Three-Stone Setting

Mon, 13 Sep 2010 02:04:18 -0500

Best Supporting Actors: Choosing the Side Stones for Your Three-Stone Setting Most three-stone settings come unset, that is, without the center diamond that will be the focal point of the entire ring. This leaves you free to hunt for that perfect diamond that you will want to treasure forever, and then find the three-stone setting that matches that diamond’s shape, color and style. Since the center stone is likely to be a traditional round or prince [...]

In an Ideal World: All About the Ideal Round Cut

Fri, 10 Sep 2010 07:12:20 -0500

In an Ideal World: All About the Ideal Round Cut Everyone knows about the four C’s of diamond grading—carat weight, clarity, cut and color. Most of these are relatively straightforward—you want to buy the stone with the best grades your budget will allow. But cut, the most important characteristic of your diamond, is a little more difficult to understand. Cut does not refer to the shape of your diamond, a common misconception, but the quality of the cutting of th [...]

Three Times a Charm: Seven Gorgeous Three-Stone Engagement Rings For Fall

Thu, 09 Sep 2010 03:22:32 -0500

Three Times a Charm: Seven Gorgeous Three-Stone Engagement Rings For Fall Fall is the perfect time to propose….the weather is getting cooler, prompting more time spent indoors and together….the holidays are approaching…and there is plenty of time to plan the perfect summer wedding! If you are thinking about proposing this fall, three-stone engagement rings are a beautiful way to say, “will you marry me” in style. Three-stone rings offer unlimited variations of style and design, ensuring that you will be a [...]

Guide to Diamond Settings: The Tension Setting

Thu, 09 Sep 2010 03:19:27 -0500

Guide to Diamond Settings: The Tension Setting Among diamond settings, the tension setting is set apart as one of the most unusual and bold diamond styles to hit the market in years. For someone looking for a unique and modern fashion statement in their diamond setting, the tension setting, and similar tension-style setting is a great option. In a true tension setting, the pressure of the metal band is used to hold the diamond in place, rather than the prongs or bars of a typical diamond setting. The d [...]

What Could Go Prong? Choosing a Solitaire Setting

Wed, 08 Sep 2010 04:04:36 -0500

What Could Go Prong? Choosing a Solitaire Setting Although solitaire engagement rings seem and look simple at first glance, there are a few important details that have an important impact on the look and style of your ring. The simplest, most popular setting for a solitaire diamond is a prong setting, in which small bands of metal connect the diamond to the ring band. However, many prong styles exist, and it is important to choose the style that best fits your taste and lifestyle. Show all Engagement R [...]

10 Things You Didn’t Know About the History of the Diamond Engagement Ring

Tue, 07 Sep 2010 02:44:29 -0500

10 Things You Didn’t Know About the History of the Diamond Engagement Ring Diamonds were first discovered in India as far back as 800 B.C.., and wedding bands have been used since ancient Greek times, but diamonds were not used on wedding bands or engagement rings until the fifteenth century. The ancient Greeks instituted the practice of wearing the wedding ring on the fourth finger of the left hand. They believed that the “vena amoris” or vein of love, ran from that finger directly to the hea [...]

Custom Rings Design: A Step-by-Step Guide

Mon, 06 Sep 2010 02:54:48 -0500

Custom Rings Design: A Step-by-Step Guide A custom rings are literally one of the most one-of-a-kind gifts you can possibly get for someone, and makes a unique and unforgettable proposal. Designing your own ring sounds intimidating, but the team at Whiteflash have years of experience with helping customers create custom jewelry pieces they will treasure for years to come. In fact, Kiplinger’s Magazine called Whiteflash “the lord of the online rings” when it comes to the custom [...]

How to Buy Diamond Stud Earrings

Mon, 06 Sep 2010 02:10:56 -0500

How to Buy Diamond Stud Earrings Reality TV princess Kim Kardashian showed up at 2010 Emmy Awards with a pair of studs—stud earrings, that is. Simple diamond stud earrings are reclaiming their place as the most essential pair of earrings in a woman’s arsenal, perhaps because of the increasingly trendy giant necklaces and embellished dresses. Diamond stud earrings are the perfect way to complete an outfit without pushing it over the top, although Kim Kardashian’s giant stud earrings were anything but sub [...]

Top 10 Diamond Jewelry Myths

Sat, 04 Sep 2010 04:23:07 -0500

Debunking the Top 10 Diamond Jewelry Myths 1. Myth: Higher color or clarity grade in a diamond means it is more brilliant. Reality: Brilliance, or the amount of light reflected in the diamond, is not affected by the clarity or color grade of the stone. The color grade refers to the amount of yellow discoloration in the stone, while the clarity grade refers to the size and number of imperfections in the diamond. In most diamond jewelry, the clarity or [...]

How To Pick An Engagement Ring: The Celebrity Inspiration Guide

Sat, 04 Sep 2010 03:57:37 -0500

How To Pick An Engagement Ring: The Celebrity Inspiration Guide Are you a bohemian princess? An unapologetic glitter diva? A vintage beauty? Whatever your personal style, you’ve probably glanced at the glossy magazine pages of your favorite celebrity icon once or twice, inwardly envying her gorgeous hair or perfect clothes, an of course, her stunning (and stunningly pricey!) engagement ring. But when it comes to your engagement ring, you probably won’t be the one to choose it. Our advice? Print this out an [...]

The Diamond Necklace Gift Guide

Fri, 03 Sep 2010 03:00:28 -0500

The Diamond Necklace Gift Guide The diamond necklace is the perfect in-between gift: when you’re dating, it can be a serious, thoughtful gift without the emotional attachment of giving a ring when you’re not quite ready to propose. Not everyone feels comfortable in earrings or bracelets, but diamond necklaces are universally flattering and easy to wear. But diamond necklaces come in many sizes and styles, from the tiniest solitaire pendant to state [...]

Your Guide to Buying Loose Diamonds: The Top Ten Diamond Shapes part II

Fri, 03 Sep 2010 02:04:13 -0500

The Top Ten Diamond Shapes part II When you buy a loose diamond, you are focused exclusively on the diamond itself: its clarity, carat weight, color and cut. The term “cut” can refer to two features of diamond quality—the shape or the quality of the cutting of the diamond, i.e. the “cut quality”. Both are important elements to look at when selecting a loose diamond for purchase. The top ten diamond shapes comprise almost all the diamond jewelry you will find, and when buying a loose diamond, choosing one [...]

Your Guide To Buying Loose Diamonds: The Top 10 Shapes You Didn’t Know part I

Thu, 02 Sep 2010 02:46:13 -0500

The Top Five Shapes You Didn’t Know Oval Oval diamond When buying a loose diamond, the oval shape is a great choice because oval diamonds can be used in many settings and styles of jewelry. They are often found in rings and necklaces with intricate settings and multiple stones, although they can work well in simple designs as well. [...]

Playing Tennis: How to Buy the Classic Diamond Bracelet

Thu, 02 Sep 2010 01:59:17 -0500

Playing Tennis: How to Buy the Classic Diamond Bracelet The tennis bracelet, a thin diamond bracelet, was originally called the eternity bracelet, but it got its sporty name thanks to Chris Evert, the former World No. 1 tennis player. In 1987, Evert was playing in the U.S. Open wearing a diamond bracelet. When the bracelet fell off her wrist during a match, the game was interrupted to allow her to find the precious bracelet. The incident became known as the “tenn [...]

Seven Things You Didn’t Know About Right Hand Rings

Wed, 01 Sep 2010 02:14:12 -0500

Seven Things You Didn’t Know About Right Hand Rings 1. The trend of women buying diamond rings for themselves and wearing them on the right hand began as recently as 2002. The right hand ring has quickly become a worldwide phenomenon, as women realize that they don’t need to wait to have a man until they can have the ring of their dreams. 2. Unlike engagement rings, which usually have a relatively simple design around a large center stone, right [...]

A Guide to Men’s Jewelry

Wed, 01 Sep 2010 02:12:17 -0500

A Guide to Men’s Jewelry If you are married or have a boyfriend, you’ve probably experienced the Men’s Gift Dilemma more than once: it is simply very hard to buy a man the perfect gift. Women always love jewelry, perfume or a new handbag, but men’s toys—electronics, sports equipment, and car accessories—tend to be very specific and technical. You’d no more want to pick out a TV for your husband than offer to watch the Super Bowl for him. Other than boring, typical ties, what else can you buy your husba [...]

A Closer Look at Whiteflash Jewelry Design

Tue, 31 Aug 2010 05:15:42 -0500

A Closer Look at Whiteflash Jewelry Design Engagement ring design seems simple—take a diamond, attach it to a simple gold band, and you’re set. And although ultra-simple solitaire diamond engagement rings remain perennially popular, engagement rings with more intricate settings are an equally popular and beautiful way to say, “Will you marry me?” The people at Whiteflash.com, an online diamond jewelry boutique know this, and over the years they [...]

Three Things You Didn’t Know About Three-Stone Settings

Tue, 31 Aug 2010 03:29:24 -0500

3 Things You Didn’t Know About Three-Stone Settings 1) Not Just For Engagements Unlike solitaire rings, which are used almost exclusively for proposals, and bands, which are strictly wedding rings, a three-stone ring, also known as a trinity or trilogy ring, can be given as a gift to a loved one on many occasions. Any moment that you want to treasure forever with your loved one is an occasion for a three-stone ring. Some people celebrate the birth of their first child with a t [...]

Five Popular Pave Diamond Settings - part 2

Tue, 31 Aug 2010 02:53:54 -0500

Five Popular Pave Diamond Settings When shopping for a unique diamond setting, you can easily get overwhelmed by the hundreds of styles available, and the terminology used to describe the settings. Help is here! These five diamonds settings are used primarily for the smaller stones, the melee diamonds, which decorate the engagement ring band. Although the small stones used in these settings are not as pricey as the bigger rock that anchors the ring, the settings themselves can be complicated and require ho [...]

Top Five Diamond Settings - Part 1

Mon, 30 Aug 2010 02:57:18 -0500

Top Five Diamond Settings When shopping for a unique diamond setting, you can easily get overwhelmed by the hundreds of styles available, and the terminology used to describe the settings. Help is here! These five settings comprise the most common methods of setting t the central diamond into the band. Most engagement rings utilize a variation on these basic settings. Prong Setting The most popular for solitaire [...]

Top Five Diamond Earring Trends for Fall 2010

Mon, 30 Aug 2010 02:44:27 -0500

Top 5 Diamond Earring Trends for Fall 2010 Whether you are buying them for yourself or as a gift, diamond earrings are the stress-free choice—they always fit and they always look great. No matter the style, earrings, especially diamond earrings, flatter the face by elongating the neck and drawing attention to the eyes. This fall, look for these five top trends: 1) Drops Although you may see photos of celebrities with shoulder-grazing statement earrings, those giant pieces are [...]

I Heart You: Choosing a Diamond Pendant

Thu, 26 Aug 2010 05:12:45 -0500

Choosing Diamond Pendant A diamond pendant necklace is one of the classiest and most romantic gifts you can choose, and one that is perfect for any occasion. Because it is not loaded with the symbolic meaning of the solitaire diamond ring, a diamond pendant is a great way to show anyone special in your life—wife or girlfriend, mother or daughter—how much you love her. The following are a few of the major categories of diamond pendants from which you can choose the perfect one for your special gift. [...]

The Super-Easy, Super-Simple Guide to Picking a Wedding Band

Wed, 25 Aug 2010 10:04:36 -0500

Guide to Picking a Wedding Band So you’ve popped the question, the answer was yes, and now your life is all about choosing flowers, halls, cakes, dresses, and…oh wait. That’s her life. All you have to do is show up with the rings. Assuming you’ve already purchased an engagement ring, this guide will take you from “Will you marry me?” to “I do” in five simple steps. Custom Engagement Ring [...]

Choosing the perfect diamond engagement ring

Fri, 20 Aug 2010 08:16:28 -0500

Diamond Engagement Rings Custom design diamond ring Choosing the perfect diamond engagement ring is a way to show that you truly do love her; but not necessarily in the way you might think. Picking out the perfect ring is how you can prove that you really do listen to her, respect her and care about her. Any woman with marriage on the brain will be dropping not so subtle hints along the way so pay attention [...]

Rules of Engagement Ring Shopping

Tue, 17 Aug 2010 02:26:26 -0500

Rules of Engagement Ring Shopping 2010 There are some things in life a man should never compromise; his values, his scotch, his leading lady and the diamond he will present to her when he proposes. While we would be happy to talk to you about fine scotches, this piece isn’t about booze-it ‘s about bling- so pour yourself a glass, sit back and read up because we’ve done the research and are going to show you how to buy a diamond that will rock her world. [...]

Whiteflash Custom Wedding Bands Contest

Sat, 07 Aug 2010 04:57:24 -0500

Whiteflash Custom Wedding Bands Contest! Congratulations to Katy M., the winner of our Design Your Own Wedding Bands Contest & Giveaway! Here are Katy’s winning designs: Read Katy’s awesome description of the rings and their meaning, in her own words: This is so much fun!!! I headed over to Whiteflash.com for some inspiration and found TONS! They have everything, right? John and I are into modern design so I thought I’d reflect that in the design of our bands below. I sketched out a pair of flat ba [...]

Celebrating Mothers Day 2010

Mon, 17 May 2010 00:00:00 -0500

Finding the best gift for the Mother’s day is always a tough job as it has to express your real love and respect for your Mother. But you can win a dedicated gift from Whiteflash and Stylit.TV for free instead of buying it!!! Make her feel that she is always special and appreciated. 1700 USD set of diamond pendant with a .533 carat Whiteflash A CUT ABOVE® diamond awaits for the lucky winner. So be sure to enter to give this to the special lady: mom. Just like family is family, a diam [...]

Australia-United States Free Trade Agreement (AUSFTA)

Wed, 17 Feb 2010 00:00:00 -0600

*The following is intended to point our Australian customers to information that may be helpful in determining taxes and duties that may and may not be applicable to your purchase from Whiteflash.com. It is important for customers to verify this information independently before completing a transaction as laws do change and information and links contained within this article may become outdated or be otherwise incorrect. Contained in this article: Summary Important Passages Helpful Links Summary [...]

Lean Financial Times Gives Boost To Purchase of Higher Quality Goods For Holidays

Mon, 14 Dec 2009 00:00:00 -0600

According to a recent poll by the National Retail Federation, “53% of Americans say they will be spending less money this Holiday season.” Being in the throws of such challenging economic times, it’s hard to fathom that people are even thinking of shopping for the upcoming Holiday. Well think again! As the great musician Kerry King said, “The show must go on”— and so it will, just a little more fine tuned. This upcoming Holiday people are not totally swearing off of buying gifts for loved ones, but [...]

Loose Diamonds are going Green in 2010

Mon, 14 Dec 2009 00:00:00 -0600

Loose Diamonds are going Green in 2010 The year 2009 is almost upon us and as with every year, a new day brings a new jewelry trend. Jewelry is going green this year and natural material will top the list of must haves. Conflict Free Diamonds and green materials will reign on the top of the jewelry list and wearing them will be all about drowning yourself in accessories. The 2010 fashion trend for jewelry offers a sort of celebration for Mother Earth and this celebration is nothing less than huge. L [...]

Whiteflash.com Praised For Conflict Free Diamond Site

Mon, 14 Dec 2009 00:00:00 -0600

One American jeweler determined to address Africa’s continued suffering has introduced a conflict-free diamond pendant. Online diamond retailer whiteflash.com along with the World Centers of Compassion for Children International (WCCCI) launched an initiative in which 100 percent of proceeds from conflict-free diamond pendant go to WCCCI. “Whiteflash.com has some of the finest ethically produced designer bridal jewelry available,” said Debi Wexler, president of Whiteflash.com and conflict free d [...]

Whiteflash.com Shares Diamond Expertise with Washington Post

Mon, 14 Dec 2009 00:00:00 -0600

WHiteflash.com: The Diamond & Engagement Ring Experts A Unique Gift from Nature Loose diamonds are both the most magical and versatile of Nature’s creations, and have fascinated mankind for over four thousand years. They reflect powerful values of love and commitment, and have contributed significantly to scientific and economic progress—from their use in industrial manufacturing and construction, to the development of intricate surgical instruments. Today, an estimated 10 million people globally [...]

Think Quality over Quantity This Holiday Season

Mon, 07 Dec 2009 00:00:00 -0600

Pearl Types

Tue, 10 Nov 2009 00:00:00 -0600

Natural Pearls Natural pearls are created without any intervention from man when a tiny irritant finds its way into a mollusk. This causes the animal to secrete a substance to encapsulate the intruder in order to reduce the irritation. The result can be quite magical as the process continues over time to produce a lustrous spherical gem. Natural pearls of any significant size are extremely rare and are almost nonexistent in the market today. Cultured Pearls Cultured pearls are produced by the mollus [...]

Precious Metals

Tue, 10 Nov 2009 00:00:00 -0600

Gold Gold has been treasured for thousands of years and is almost synonymous with riches. Durable yet malleable it has been fashioned into art objects and jewelry pieces from ancient times. In its pure form gold is rich yellow color and very dense and heavy. It can be polished to a very high luster. Pure gold is quite soft. For jewelry purposes, gold is usually mixed or "alloyed" with other metals to give it strength and to change its color. Pure gold is stated as 24 Karat or 24K, and is often [...]

Budgeting for your Diamond Purchase

Tue, 10 Nov 2009 00:00:00 -0600

Budgeting (The 5th C: Cost) You may have heard suggestions about that the appropriate sum to spend on a diamond is based upon your salary. You should disregard such advice and spend what you are comfortable spending. The experience will be much more pleasurable if you set a budget and work within it. There are small compromises that can be made to fit a nice looking diamond into almost any budget. In each of the sections on the four C's we give advice on getting the best bang for the buck. They are comp [...]

Diamond Jewelry Care and Cleaning

Tue, 10 Nov 2009 00:00:00 -0600

Although diamond is the hardest known natural substance, it is not impervious to damage. Especially at points or edges of a diamond, a strong blow can cause chipping or even breakage. Furthermore, diamonds can be scratched by other loose diamonds. Diamond jewelry can be worn on a daily basis for a lifetime or more, but is unwise to wear it while doing activities likely to subject the stone to harsh treatment. Diamond jewelry should be stored in a way that individual items are separated from one another [...]

Diamond Ring Setting Types

Tue, 10 Nov 2009 00:00:00 -0600

Diamond Ring Setting Types Prong Vertical posts coming up from a base beneath the stone and notched to form a seat that the girdle of the stone sit into. The tips of the prongs are burnished slightly over the girdle, creating inward and downward tension on the stone from opposing directions. 4 or six prong? This is a common question and there is no "correct" answer. It is really a matter of personal choice and a tradeoff. Four prongs are sufficient to secure a stone properly. Smaller stones set with s [...]

Gemstone Education

Tue, 10 Nov 2009 00:00:00 -0600

Gemstones Whiteflash is an affiliate member of the American Gem Trade Association (AGTA) and abides by its stringent code of ethics. Our jewelry features only natural gem materials, some of which have been enhanced by commonly accepted means such as heat treatment. Where a gemstone is known to have been treated or is commonly treated in the industry, the product detail description and invoice will so indicate. Imitations and synthetics Imitations are man-made substances that simply look like gemstones [...]

Gemstones: What Do They Really Mean?

Mon, 09 Nov 2009 00:00:00 -0600

Pearls are very feminine and classic. Great for every day wear. Also quite affordable, so good for bridesmaids gifts, mothers day, or even for a birthday. Whiteflash has a great selection of pearl jewelry. We also have the capability of providing a custom precious gem search for you. Birthstones are also an option. September’s stone is sapphire, which comes in every color of the rainbow! Red rubies can signify love. Amethyst which has royal purple hues has always been a famous gem amongst the [...]

Diamond Clarity

Mon, 09 Nov 2009 00:00:00 -0600

Diamond Clarity Nearly every diamond contains some external blemishes or internal inclusions that can be detected with magnification. To the extent that diamonds are free of these characteristics they are more rare and valuable. Diamonds with higher clarity or "purity" are more expensive than diamonds with lower clarity and more imperfections. In addition to being rarer, stones with higher clarity are capable of reflecting and refracting light better. Diamonds are graded for diamond clarity [...]

Diamond Carat Weight

Mon, 09 Nov 2009 00:00:00 -0600

This is the easiest factor to understand, although there is a little wrinkle here too! Carat is a measure of weight: 5 carats = 1 gram, 1carat = 0.20 gram. Carat weight is stated decimal terms, such that one carat is written 1.00ct. One and a half carat = 1.50ct, three quarters of a carat = 0.75ct and so on. Diamonds under one carat are commonly talked about in terms of "points" which are simply percentage points of a carat (1.00ct= 100 points). So a quarter of a carat (0.25ct) is said to be 25 points, [...]

Diamond Color

Mon, 09 Nov 2009 00:00:00 -0600

Almost all loose diamonds possess some degree of body color, usually yellow or brown. A small percentage of diamonds are colorless, and an even smaller number possess body color so strong that they are classified as "fancy colors". Color is graded on the scale developed by the GIA and is almost universally used today to classify diamonds in the world market. The "normal range" of this alphabetic scale starts at "D" (colorless) and runs through "Z" (light yellow or brown). Colorless stones are rarer [...]

Diamond Cut

Mon, 09 Nov 2009 00:00:00 -0600

Diamond Cut Cut is the only diamond value factor that is the result of human input. This important factor may be the most difficult to understand because it is the most technical, but gaining a basic understanding does not have to be daunting. Cut refers to the proportioning, alignment and finish of a diamond's polished faces or facets. Proper cutting enables a diamond to perform at its best and release its full potential for fire and brilliance. A well cut diamond will be more beautiful and more valuab [...]

All About Titanium Wedding Rings

Mon, 09 Nov 2009 00:00:00 -0600

All About Titanium Wedding Rings Titanium has become a standard of choice in today’s jewelry industry. Along side platinum and gold shoppers are faced with a multitude of options when it comes to metal. Traditionally gold and platinum have taken center stage in popularity but silently titanium has established itself as a formidable rival. As with any major jewelry style, there are many question that emerge when considering whether or not to buy titanium: Is it indestructible? Is it more expens [...]

10 Diamond Cuts and Their Meanings

Mon, 09 Nov 2009 00:00:00 -0600

10 Diamond Cuts and Their Meanings From classic round to cutting-edge cushion, rate your sparkler with our savvy diamond guide. Pear Oval Asscher Round Emerald [...]

How safe is it shopping for diamond jewelry online?

Mon, 09 Nov 2009 00:00:00 -0600

Military Benefits As a tribute to the men and women serving oversees many e-commerce sites, such as Whiteflash, have free domestic shipping and 1% military discounts for those serving our country. Using the Internet connections oversees, many military personnel already shop Whiteflash.com to send jewelry to their significant others. The company says members of the military send gifts for birthdays, anniversaries and Mother’s Day—or just to say ‘I love you’ or that they’re missed. Be an educated c [...]

How do I know if my diamond is conflict free?

Tue, 06 Oct 2009 00:00:00 -0500

So what can you do to make sure you are doing the socially responsible thing when you say "I do" with the diamond you purchase? Find out where your jeweler stands on the issue of conflict diamonds. Even before the release of the movie Blood Diamonds socially conscious couples have been actively searching for conflict free diamonds for their engagement and wedding rings. Conflict diamonds are those which have been used by illigitimate rebel groups to fund devastating civil wars. Although th [...]

My fiancé has an obsession with rose gold. How can I subtly incorporate that into her engagement or wedding ring without going overboard?

Tue, 06 Oct 2009 00:00:00 -0500

There are many ways to use rose gold to accent and add a splash of color to your engagement or wedding ring, depending on the style ring you choose. A rose gold halo engagement ring is a nice way to incorporate some color to your design. Pink sapphires may further enhance the pink color of the gold, while staying cost effective. Some rose gold scroll work in the gallery of the engagement ring also adds a nice touch. With these tips on rose gold accents you are sure to be safe! [...]

Not Sure What Jewelry to Give? Here's What’s Appropriate

Tue, 06 Oct 2009 00:00:00 -0500

It’s one of the toughest questions around holidays, birthdays, anniversaries... What type of jewelry is appropriate for the length of time we’ve been dating? There’s no easy answer, and pitfalls are everywhere. How much do you spend? Do you go with a necklace or a bracelet? Is giving earrings tacky? And the longer you’ve been dating, the question always becomes: “Do I buy a ring ever, especially when she’s expecting THAT ring...?” So I turned to Debi Wexler, one of the experts over at WhiteFlash.co [...]

What are some questions I can ask jewelers about conflict free diamonds? What is the Kimberly Process?

Tue, 06 Oct 2009 00:00:00 -0500

The Kimberly Process – created in 2003– is a voluntary, self-regulated system that established standards for certifying diamonds. A diamond with a Kimberly certificate guarantees that sales of that diamond did not go to finance a civil war. You can also feel good in knowing that 100% of Whiteflash’s Dreams of Africa collection profits go to communities impacted by the jewelry trade (WCCCI). Some initial questions to ask a jeweler regarding conflict diamonds are: What are your companies co [...]

Diamond Insurance? Is this necessary?

Tue, 06 Oct 2009 00:00:00 -0500

Congrats — now that you’ve finally found the diamond engagement ring that perfectly shows how much you love your bride-to-be (or as much as three-month’s salary will tell her), don’t forget that final, but very important, step in the ring-buying process: jewelry insurance. There are several ways to handle this. There are a variety of different companies that specifically sell insurance for jewelry. To find one, try a simple search online, in the phone book or simply ask the store where you purchased [...]

Getting the Best Bling for Your Buck!

Tue, 06 Oct 2009 00:00:00 -0500

The term “bling” is everywhere these days, but it’s nothing more than a slang term referring to flashy or elaborate jewelry. It may seem like an easy task to determine whether a stone has been cut well because it will sparkle, right? When purchasing diamonds or any precious stones, be wary of low-quality inventory that retailers are trying to pass off as high-quality choices. But don’t worry. Whiteflash.com is dedicated giving you a true diamond education through our extensive online library. So come on [...]

Engagement Ring Shopping: MANSWERS!

Thu, 01 Oct 2009 00:00:00 -0500

Popping the question is tough, but finding a diamond engagement ring she’s been dreaming about can be tougher! The time has come for the man to make the most important purchase of his life and the options are girly? We’re not talking about his next sports car, we’re talking about the engagement ring for the woman he is settling down for. If you’ve spent any time looking for rings, you will notice the entire experience is usually very uncomfortable for men. Many jewelers are NOT very man friendly. [...]

A Better Bling without Blood Diamond

Thu, 01 Oct 2009 00:00:00 -0500

You are looking for a diamond with a good cause. You’re a diamond lover. You’ve got countless pieces of jewelry studded with diamonds. You are looking to find an engagement ring with the right cause. You are one of those people who just can’t resist the glitter and brilliance that goes with a diamond. Then you learn about the existence of blood diamonds. Your world is suddenly turned upside down. That may be a satiric narrative but the subject is dead serious. Blood diamonds are used to fund war [...]

A Groom’s Guide to Wedding Rings

Thu, 01 Oct 2009 00:00:00 -0500

A Groom’s Guide to Wedding Rings The last thing a groom thinks about is his wedding ring. It’s the poor cousin to his bride’s spectacular diamond engagement ring. That said, the groom’s wedding ring is the one indicator that this man has a gorgeous wife somewhere, possibly on his arm. The great news is that a groom and bride’s wedding rings are the one item in a wedding that don’t cost a fortune. In this article, Whiteflash.com covers what a man needs to know about the most important piece of jewelry he’ll [...]

Budget Friendly Engagement Rings

Thu, 01 Oct 2009 00:00:00 -0500

Budget Friendly Engagement and Wedding Rings It’s proposal season and many future grooms were wondering how to pop the question without blowing their bank account (especially since the average engagement rings costs $4,225). Debi Wexler, CEO of Whiteflash.com, is here to show you some recession-friendly engagement ring trends-after all, you’ll want to save that money for the Big Day. Alternative Metals • Platinum and gold are the go-to metals for wedding rings, but they come with a hef [...]

Why Customize Your Engagement Ring?

Thu, 01 Oct 2009 00:00:00 -0500

If you are in the market for a unique ring or diamond setting, have an idea for something different and spectacular but don’t know where to start – read on to find out why going the custom design way may be right for you. 1: Use “old” to make “new”. Did you inherit an engagement ring from your grandmother or a diamond wedding bands from another woman in your family? The “antique” pieces carry a lot of sentimental value. Wouldn’t it be wonderful to “re-purpose” all of these diamonds in your [...]

Whats Wear Features Whiteflash.com

Tue, 25 Aug 2009 00:00:00 -0500

WhatsWear is dedicated to bringing an insider’s view of the world of fashion to our readers. Our dedicated team of industry experts, educators, and special contributors are committed to bringing you the latest news and trends in fashion, hair styling, makeup, modeling, and editorial photography. Each day, we will bring you articles and video on new products and emerging trends, as well as insider interviews with players in these industries. In their recent editorial "Unconscious" features Whiteflas [...]

Brides.com is inspired by Whiteflash's Colorful Summer Jewelry

Wed, 29 Jul 2009 00:00:00 -0500

Barbecues, fireworks, beach days, bridal showers, destination weddings and honeymoons—all part of summer's irrepressible energy. Embrace the whimsicality of it all by adding a touch of personality and exuberance to your summer outfits. How? With colorful accessories! Color is trend-right this season and truly reflects the mood of bubbly brides-to-be. The real allure lies in the details. Ultravivid pieces from Toy Watch and necklaces by Dannijo pop with Smurf-like blues, rain-slicker yellows an [...]

Posh Glam loves Whiteflash's Dreams of Africa® Collection

Fri, 17 Jul 2009 00:00:00 -0500

Hey ladies – we got some serious news about the jewelry we love. The diamonde arring, ring, bracelet or necklace you're wearing could have killed someone. It's hard to think something so beautiful could have hurt so many people, but we just need to be more strategic in shopping for the finer things. It's hard for us to imagine that the diamond bangle I'm wearing could have resulted in a child losing his father. Some steps we ladies (and our lovers) can do is to ask the jewelry stores if the diamonds i [...]

What's Haute Features Whiteflash this Summer!

Fri, 17 Jul 2009 00:00:00 -0500

Summer is finally here – and so is the weight you packed on while hiding away from the winter’s cold and spring’s showers. More than half of the U.S. population is facing this problem where they have gained extra, unwanted weight during the off-season. However, with summer being the season to wear as little clothes as possible and showing off your confidence with your summer body, what do you do with the excess weight? The easiest solution would be to exercise and change your diet. But – for those who wan [...]

SheKnows features Whiteflash By The Yard

Thu, 16 Jul 2009 00:00:00 -0500

WhiteFlash Diamonds sent me their absolutely gorgeous Whiteflash By The Yard bracelet in white gold. I had been trying to upload a picture of me wearing it as I type - which I am! - but of course, technical difficulties always find me. So, here’s the image from the site of the same bracelet as they sent me! Its super delicate, made of 8 A Cut Above® diamonds and set in White Gold - how hot will I look in it on my getaway? (Just not anyplace I can lose it, of course.) [...]

The House of Style features Whiteflash Dreams of Africa® Line

Thu, 16 Jul 2009 00:00:00 -0500

Darling’s had a good week? I sure hope so! For those who did not, the weekend is here! Put your feet up and let all memories of the past week float away… The gorgeous (her hair is so lust inducing ;o) and ever so intelligent Nina of Femme Rationale kindly contacted me for her Proust questionnaire & feature. The questions really made me dig deep and reflect a lot. Do kindly check out the feature below when you get a moment,the questions were very interesting. Proust Questionnaire On a more important n [...]

Archeef features Whiteflash.com

Thu, 16 Jul 2009 00:00:00 -0500

Beyond the cliché patterning on wallpaper and bedding, floral ornamentation has been appearing in runway shows earlier this year, ushering a subtle but very apparent comeback for the summer of 2009. For men who don't quite sport florals, fashion stylist and Damstyle principal David A. Mcknight says: If you're not quite ready to embrace the "flower power" look, here are some tips I've given to clients that I've styled who wanted to upgrade their personal style by incorporating the new [...]

Dream Bridal LA thinks Whiteflash is the hot online diamond resource!

Thu, 16 Jul 2009 00:00:00 -0500

If you're still looking for the perfect pair of wedding bands to exchange on your Big Day, make Whiteflash.com your one stop shop for any and all of your wedding day bling. In today's fast paced, fast food world, consumers not only want but truly need reputable and high quality e-commerce resources for luxury goods. Diamonds are always a girl's best friend, and Whiteflash specializes in providing the finest premium cut diamonds and custom diamond jewelry to discerning customers worldwide. Their colle [...]

Overwhelming Success Out of The Ruins for WhiteFlash.com

Wed, 08 Jul 2009 00:00:00 -0500

The results are in! In a contest based on the hit Fox Searchlight Pictures film “My Life In Ruins”, WhiteFlash.com, the internet’s premiere online jewelry retailer, found their site flooded with close to 12,000 hopeful winners of a diamond right hand ring. In this touching and titillating tale of self discovery and love, Nia Vardalos, star of My Big Fat Greek Wedding, plays a tour guide named Georgia who has lost her “kefi” (Greek for “mojo”) in the new film “My Life in Ruins”. Georgia subsequently [...]

One Wed Features Whiteflash.com in their Engagement Ring Gallery

Tue, 30 Jun 2009 00:00:00 -0500

We are proud to announce the inclusion of Whiteflash.com into our newest Style gallery section, Wedding Diamond Bands and Engagement Rings! Not only is Whiteflash the Internet's premium designer and provider of custom diamond jewelry creations, but they also offer the most comprehensive online Diamond Education around! But/diamonds_info. what I love most about Whiteflash is that they've taken a strong stand against the use and purchase of Blood Diamonds, and use only certified conflict-free diamo [...]

TheManRegistry Features Whiteflash as their Engagement Ring Expert

Tue, 30 Jun 2009 00:00:00 -0500

Have you been wondering how in the hell you’re going to size your fiance’s ring finger? How much you should pay for engagement ring insurance? What exactly is a conflict free diamond? Wonder no more, guys. Whiteflash.com, the web’s top diamond e-boutique, has joined The Man Registry’s groom expert panel. The panel consists of top wedding industry experts that want to help simplify this whole wedding planning thing. So sit back, crack a beer, and we’ll show you everything you want to know (and more) [...]

My Wedding has featured Whiteflash!

Tue, 30 Jun 2009 00:00:00 -0500

We are proud to announce the inclusion of Whiteflash.com into our newest Style gallery section, Wedding Bands and Engagement Rings! Not only is Whiteflash the Internet's premium designer and provider of custom diamond jewelry creations, but they also offer the most comprehensive online Diamond Education around! But/diamonds_info. what I love most about Whiteflash is that they've taken a strong stand against the use and purchase of Blood Diamonds, and use only certified conflict-free diamonds in all of t [...]

Add some Sparkle to your summer “beach bum” style…

Tue, 30 Jun 2009 00:00:00 -0500

2009 Summer Style Trends with Whiteflash.com Swimsuits has helped changed the way women dressed, thought about themselves and the way society thought about women and their role in society. Bathing suits helped women escape the conservative role and identify with their sexuality by highlighting their best assets. From long legs and toned arms to flat tummies, swimsuits have always been the main focus during the summer season. However, accessories were always taboo because too much jewelry would t [...]

Fab 40 Giveaway with Whiteflash.com

Wed, 24 Jun 2009 00:00:00 -0500

Whiteflash and Fabulously 40 have teamed up to giveaway this stunning Essence Heart Diamond Pendant. Essence I Heart Diamond Pendant This Essence heart diamond pendant comes with a small dazzling surprise: 0.01ctw; Color: F-G, Clarity: VS Width: 14.8mm. Height: 12.7mm. Whiteflash is the first company in the U.S. to specialize in the coveted Hearts & Arrows diamond and bring the sheer beauty of “super ideal cut” to the Internet. Debi Wexler, a computer entrepreneur founded Whiteflash in 2000 brin [...]

Fused Magazines pairs up with Whiteflash.com

Wed, 24 Jun 2009 00:00:00 -0500

Whiteflash featured in for Fused Magazine’s Day Dream Series stories, which fuses music, art and fashion as well as Whiteflash Diamond Jewelry! Enjoy the pics! [...]

What's Haute Features Whiteflash.com

Wed, 24 Jun 2009 00:00:00 -0500

Investments in High-End Watches Offer Hope to Luxury Market It’s no secret that the luxury industry is hurting; however, people should look beyond a luxury piece of jewelry as a fashion statement only. Even being an owner of online diamond boutique, Whiteflash.com, is difficult because people view jewelry as fashion only. Jewelry can also be viewed as an “investment”, especially luxury timepieces. Luxury timepieces are viewed as something to keep in the family. From personal experiences, I know men [...]

Whiteflash and Style.it TV Cufflink Giveaway!

Wed, 24 Jun 2009 00:00:00 -0500

Whiteflash and Stylit.TV have come together to giveaway three pairs of Edwar Mirell cufflniks in our Father's Day Giveaway! Edward Mirell Cufflinks from Whiteflash.com just in time for Father's Day Let your Dad look like a leading man this Fathers Day! Gerard Butler and Jaime Foxx were recently gifted with Whiteflash.coms Edward Mirell collection on the set of their new movie Law Abiding Citizen. Other male celebrities who wear Whiteflash jewelry include: Michael Gambo, Warren Sapp, Larry King [...]

Gentry Magazine features Whiteflash

Wed, 10 Jun 2009 00:00:00 -0500

Gentry Designs features Whiteflash's Diamond Bangles in their Sensational Spring edition. These pave set diamond bangles come in three colors of sapphire or with diamonds. They all have 154 stones, diamond bangle is approximately 2.5ctw F/G VS, and the sapphires measure from approximately 1.3-1.8mm As the weather grows warmer, the layers usually come off. But not this year, jangling an armful of bangles of varying widths, patterns and textures. Bangle bracelets make a great casual accent, espe [...]

BBB WINNER FOURTH TIME WINNING FOR WHITEFLASH

Wed, 10 Jun 2009 00:00:00 -0500

Early in May, 2009 Better Business Bureau Education Foundation honored BBB Accredited companies that maintain a superior commitment to ethics, overall excellence, and quality in the workplace. This event was held at the '2009 Awards for Excellence' luncheon held at the InterContinental Hotel in Downtown Houston. Year-round, The Better Business Bureau otherwise known as the 'BBB' recognizes commendable businesses in the community and helps consumers know who to trust and patronize. Whiteflash. [...]

Beauty Amid The Ruins: WhiteFlash.com Teams Up With Fox Searchlight Pictures Once Again

Mon, 08 Jun 2009 00:00:00 -0500

Once again WhiteFlash.com, the internet’s premiere online jewelry retailer, has proven that building a brand never takes a holiday— even amidst cloudy economic times. In a strategic branding move WhiteFlash.com has teamed up to co-sponsor the release of the new Fox Searchlight Pictures film “My Life In Ruins”, due in theatres nationwide on June 5th. Partnering once again with the heralded producers of box office hits like “Sideways”, “Little Miss Sunshine”, “Juno”, “The Wrestler” and the sleeper h [...]

WIN a stylish prize this Mother’s Day!

Mon, 08 Jun 2009 00:00:00 -0500

Whiteflash.com and Style mom came together to present a giveaway that any mom would love. We're giving away this stunning diamond necklace from Whiteflash! You could win a 14k White Gold Flower Cluster Pendant on a 16″ Chain with 7 Whiteflash A Cut Above Diamonds® (0.50 F/G VS). Simplicity comes to mind when gazing at Whiteflash's diamond flower cluster necklace with .15ctw ($398). It's not at all flashy (the pendant is the size of a pencil top), so it can be worn every day. Robyn (@bellabuttercup [...]

Laboratory Cut Grades: What the report doesn't show

Fri, 05 Jun 2009 00:00:00 -0500

Laboratory Cut Grades: What the report doesn't show By John Pollard Think of a drum. At this moment different people reading this article have conjured up different drums in their minds. For example, snare drum, conga, timpano/diamonds_info. But each is made differently, sounds different from the other and can be tuned in different ways. Therefore, we must use more than the word “drum” to communicate specifics. In school young percussionists learn the different ‘makes' of drum as a start [...]

Jewel Jet Jewelry Steam Cleaner

Tue, 02 Jun 2009 00:00:00 -0500

Jewel Jet Jewelry Steam Cleaner $199 Finally a personal jewelry cleaning system that delivers professional results! Small and simple to use. Just add water, plug it in, and with a few short bursts of steam your fine jewelry will be sparkling clean. The Jewel Jet steam cleaner comes with jewelry holder, catch basket and funnel. The Jewel Jet Jewelry Steam Cleaner is the first and only device of its kind made specifically for home use. It is essentially the same system used by jewelry manufacturers [...]

Blitz Vibra-Sonic Home Jewelry Cleaning Machine

Tue, 02 Jun 2009 00:00:00 -0500

Blitz Vibra-Sonic Home Jewelry Cleaner $69 Top notch personal vibra-sonic home jewelry cleaning system for all kinds of jewelry. Compact and attractive, it houses two separate containers in a twin tank design for wash and rinse cycles, and comes with jewelry polishing cloth, jewelry basket, brush, and cleaning solutions for normal jewelry and for delicate stones and pearls. Safely and effortlessly restores the beauty and sparkle of your treasures. Great for getting that crisp, icy sparkle for yo [...]

Cyber Bling: Tips for Online Diamond Shopping

Mon, 01 Jun 2009 00:00:00 -0500

I’ll confess: I have an online shopping habit. I’ve spent many an evening pouring over the pages of zappos.com while sipping chardonnay. Too many sips, and 4-5 business days later I end up with some really peculiar and definitely impractical shoes delivered right to my front door. This is why I only drink-and-shop in cyber-stores that offer free shipping and have a very relaxed return policy. My husband has the male version of an internet shopping fetish, which drove him to impulse-purchase a new car o [...]

Find Your Perfect Graduation Gift at Whiteflash.com

Mon, 01 Jun 2009 00:00:00 -0500

Whiteflash.com, a leading online retailer of designer jewelry, offers a range of jewelry styles for every taste and budget this graduation gift-giving season. Gold or platinum, with precious or semi-precious stones, a gift from Whiteflash’s selection of uniquely designed fine jewelry makes a memorable keepsake for years to come. The value of precious metals makes jewelry a desirable gift as well as a sound investment. The graduation ceremony symbolizes a rewarding personal and professional achieve [...]

Engagement Ring Styles 2

Mon, 01 Jun 2009 00:00:00 -0500

Engagement Ring Styles Diamond Three Stone Rings This style was previously pitched as an anniversary wedding ring with the three stones symbolizing a couple's past, present and future. In recent years, its popularity as an engagement ring has skyrocketed. The romantic symbolism here can't be beat — the sparkling triplets are a testament to the couple's confidence that their union will be a long and happy one. Whether you choose side stones that match the carat weight and shape of the center solita [...]

Latina and Whiteflash Diamond Pave Pave on your Right Hand Ring!

Mon, 01 Jun 2009 00:00:00 -0500

This flashydiamond pave right hand ring with Whiteflash A Cut Above® Diamonds is pure magic. IsMr.Right in your cards? When it comes to precious stones and other lavish goodies, too much is never enough! Let Whiteflash help you find that special enchanting gift you've been looking for. This Whiteflash's 18k White Gold and diamond pave ring is really brilliant Whiteflash A Cut Above Paveas well, simply stunning! Opulent Gold, Elegant Rings and Exotic Gemstones this season, It's all about Shine and B [...]

Trusted Link Partners

Mon, 01 Jun 2009 00:00:00 -0500

Trusted Link Partners Tin Anniversary Presents: A1Gifts.co.uk is a leading UK resource for anniversary & birthday gifts, baby & christening gifts, Valentine's Day gifts, gifts for him and for her, gadgets, games and other types of presents. In addition to a range of unique gifts, the site offers help and advice in selecting an appropriate gift, a next day courier service, gift wrapping and the option to send your gift directly to the recipient. Engagement Ring: Offering an array of Engagement Rings, Dia [...]

Proposing is tough enough!

Mon, 01 Jun 2009 00:00:00 -0500

Proposing is tough enough! Proposing is tough enough, but finding the perfect diamond engagement ring, set with the perfect diamond is even tougher. To eliminate the headache, here are step-by-step instructions from Whiteflash.com, an online diamond and jewelry boutique specializing inHearts & Arrows diamonds and diamond engagement rings. Educate yourself. Start the diamond education process by learning about the four Cs. “Understand how diamonds are evaluated and categorized,” says Debi Wexler, fou [...]

Whiteflash’s Guide to Wedding Gifts

Mon, 01 Jun 2009 00:00:00 -0500

Whiteflash.com wants you to be ready and properly educated for all situations, especially gifting. Summer wedding season is nigh, so here is our guide to wedding gifts. Here are our answers to all of your etiquette questions — tips for brides and grooms! If you miss the wedding, do you still have to send a wedding gift? If you get an invitation, you have to send a gift. Yes. This means that if you don’t know the bride, but she invites you to her shower, you need to send a gift (regardless of wheth [...]

Don't you just love Destination Weddings and Whiteflash!

Fri, 22 May 2009 00:00:00 -0500

Whiteflash and Destination Weddings have teamed together to present these stunning diamond drop earrings. These drop earrings come with 1.55ctw diamond pear shapes and 1.10ctw G SI melee. Shoulder-grazing earrings, take courage to carry off, but the payoff is as big as…well, the earrings. Just keep everything else you wear simple to avoid tipping the look from crazy good to just plain crazy. Add exotic edge to her simple styles with ornate jewelry. Wondering what type of styles are in for [...]

Brides feel platinum is 'worth the price'

Tue, 28 Apr 2009 00:00:00 -0500

Brides feel that paying more for platinum wedding and engagement rings is worth the extra costs, instyle.com has said. According to the fashion website, platinum is a "far more durable metal" than other materials, meaning it will last a lifetime. The precious white metal will show fewer nicks and scratches and platinum prongs hold a diamond more securely, it adds. In addition, many people believe that its white color shows off a diamond better than yellow metals, which can cast an unflat [...]

Caring for Platinum

Tue, 28 Apr 2009 00:00:00 -0500

Store pieces separately, in a jewelry box or chamois bag so they don't get scratched by other items of jewelry Keep your precious pieces in a safe place and remind your customers to have them sufficiently insured. If you are unsure about the value of your piece take it to your local jeweler for valuation. Recommend that your customers get their platinum jewelry cleaned periodically. This will help ensure its appearance. Clean platinum in the same way you clean other fine jewelry - usi [...]

Platinum Basics

Tue, 28 Apr 2009 00:00:00 -0500

SOME TECHNICAL BASICS Weight: 21.45 grams per cubic centimeter Melting Point: 3,223ºF (1,786ºC) Refining: It takes eight weeks to make an ingot from the ore Production: Each year approximately 88 tons of platinum are made into jewelry Properties: Catalyst, hypoallergenic, resistant to heat and acids Platinum group metals: Ruthenium, Palladium, Rhodium, Iridium, Osmium Measuring perfection: 1,000 parts = 100% platinum Purity levels and marks [...]

Platinum, an Ancient Lost Treasure

Tue, 28 Apr 2009 00:00:00 -0500

The history of platinum From prehistory to princesses and pop divas - the story of platinum, the so-called 'new metal' is much longer than you would think. Meteorites contain platinum and the earliest recorded meteorite impact on Earth happened 2 billion years ago. Since then, this rare and beguiling treasure has made sporadic appearances throughout history, mysteriously disappearing for centuries at a time, both baffling and enchanting those who have come across it. The Ancient Egyptians, pre-Incan [...]

Top 10 Must-Own Jewelry Classics

Tue, 28 Apr 2009 00:00:00 -0500

Top 10 Must-Own Jewelry Classics Some jewelry is trendy, sticks around for a couple of years and then disappears. But some jewelry is so timeless that it looks great no matter what the current trends are. Those pieces are great to have in your accessory wardrobe - they’ll allow you to accessorize almost any outfit in your closet! In no particular order, here are my top 10 picks for the jewelry that every woman should own: A simple pair of diamond studs(or cubic zirconium or small [...]

Top 10 Wedding Trends for 2010

Tue, 28 Apr 2009 00:00:00 -0500

Engaged over Valentine’s Day and getting ready to set your date? As you begin to plan you 2010 nuptials keep in mind these top trends you’ll see next spring. Buttercream, organic green, backyard weddings – all great ideas to help get you down the aisle. 1. Back to Basics Events will focus on the attention to the details, the foundation of the event, not the drama or grandeur of the evening. Consider spending more on the lasting memories than the showmanship of the event. Spend a bit more than the av [...]

Stylish Spring Wedding Design

Tue, 28 Apr 2009 00:00:00 -0500

Spring weddings are about to be in full bloom. This is a time when nature is renewing itself and planning your wedding around a spring theme is a fun and fresh idea. Break out of the heavy drama of winter weddings by using these few tips on trends, colors and other creative ways to celebrate the new season and your nuptials with style. Pastels are a refreshing change to winter colors, consider the use of a baby blue or a light green for your bridesmaids; maybe even a pair of light pink [...]

Love Has Gone Platinum

Tue, 28 Apr 2009 00:00:00 -0500

Love Has Gone Platinum Two people, three platinum rings. Select the pure, rare and eternal qualities of platinum for your three bridal rings – the engagement ring, which represents the promise of marriage, and the two wedding bands, signifying a lifelong commitment of marriage. These three rings will be worn every day as a symbol of what you mean to one another. Platinum is usually 90-95% pure, which means you’re not only getting more of what you are paying for, you’ll be wearing something pure, natu [...]

How to Read and Understand a Diamond Grading Report

Tue, 28 Apr 2009 00:00:00 -0500

What is a "Diamond Grading Report"? First a quick note. GIA has contacted us requesting that we use the term Diamond Grading Report rather than Certificate. Their concern seems to be that a Certificate might imply that the lab is certifying the diamond, which some may view as an endorsement of the item rather than a description. That is an important distinction, one that probably came years after GIA's lab started offering reports. However people in the trade still use the term certificate or cert for s [...]

What Will Be the Hottest, Hippest 2009 Wedding Trends

Tue, 28 Apr 2009 00:00:00 -0500

If you’re planning a wedding, you’re probably wondering what will be trendy and hip. There’s no denying that 2009 Wedding Trends will be heavily influenced by two things. Firstly, the economy. It seems dreary to be constantly talking about how the economy will impact your life, but fortunately, I’m already seeing ways in which a smaller budget has inspired couples to have more creative, intimate, and personal weddings. These weddings are benefiting from a heavy dose of style, influenced by the many imag [...]

Diamonds Prefer Platinum

Mon, 27 Apr 2009 00:00:00 -0500

Platinum Qualities Pure Platinum jewelry is usually 90-95% pure, which means you get more of what you are paying for. A naturally white metal, platinum maximizes the brilliance of your diamond. And because platinum is naturally hypoallergenic, it is ideal for those with sensitive skin. Rare Platinum is 30 times more rare than gold, which means you will be getting or giving something exceptional that not everyone can possess. Eternal The platinum rings you give and receive on your wedding da [...]

Diamond Engagement Ring Design Trends

Fri, 17 Apr 2009 00:00:00 -0500

Engagement Ring Design Trends From the grace of halo to the sophistication of micro pave, design trends in diamond engagement rings and wedding band settings are changing, reflecting today's busy lifestyles. Ergonomic designs reign supreme in today's market, no longer does pure panache determine the design that leads to 'I Do.' "Some brides prefer an ergonomic design that can comfortably be worn day in and day out," says Debi Wexler, President of Whiteflash.com. "Others look for added style in an intri [...]

National Jeweler Spotlights Whiteflash.com

Fri, 10 Apr 2009 00:00:00 -0500

National Jeweler 2009 Whiteflash.com Chief Executive Officer Debi Wexler compares browsing for jewelry online to the invention of the airplane. People back in the day of Right Brothers found flying ridiculous at first. Today no one thinks twice about jumping on a plane to travel. "We're in that mode where people still haven't changed their paradigm to buying an engagement ring online. Slowly, slowly, generation by generation, the mindset is changing," she says. Though hesitant to fully disclose sal [...]

Whiteflash Appears in InStyle Weddings

Fri, 10 Apr 2009 00:00:00 -0500

Double Impact: Leave guest with a lasting impression by wearing gowns and jewels that are stunning from all angles. Suprise Them Tie it Together Create Synergy Play with Scale InStlye Wedding features Whiteflash's 18kt white gold diamond engagement ring with white and gold bands and filigree diamonds. Diamonds include Whiteflash's A Cut Above Diamonds - first Super ideal hearts and arrows cut offered on the internet. This diamond i [...]

Diamond Solitaire Engagement Rings

Fri, 03 Apr 2009 00:00:00 -0500

Diamond Rings on you mind? Does your lover cherish solitaire rings? Here are tips on choosing a beautiful ring for your lover. Like most other purchases, start your search by browsing the net for your purchase. Here are some useful tips on comparing and buying diamond jewelry online. Diamond Rings What is the most exciting diamond rings style on the market? Perhaps, the most elegant rings are diamond solitaire rings in popular styles include the basket, trellis, cathedral, bezel set and of course [...]

Feel the love with Whiteflash and National Jeweler.

Wed, 25 Mar 2009 00:00:00 -0500

Whiteflash “W-Prong” engagement ring designed to enhance the shape and brilliance of princess –cut diamonds; suggested retail price is $895. In National Jewelers Whiteflash also has centered it's coveted A Cut Above diamond - super ideal cut hearts and arrows diamond both in princess and in round brilliant. When it comes to selling diamond engagement rings, experts recommend that retailers put emphasis on emotion and lasting value. And with continuing competition from online players, retailers can pr [...]

Diamonds: The Jewelry in Vogue

Mon, 23 Mar 2009 00:00:00 -0500

Jewelry that is in vogue is made to suit different personalities, facial features and physique. An aesthetic concoction of precious metals, gemstones and more importantly unique custom designs, crafted into a beautiful piece of jewelry at times would look like it has been made keeping you in mind. Well this is what one feels when they get to glance at some of the dainty, bold or eye-catching latest trendiest designs.’ Even the conventional designs are given a modish finish. What more could jewelry love [...]

Diamond Online Stores to Reach You Better

Mon, 23 Mar 2009 00:00:00 -0500

Nothing more or nothing less can express your strong overwhelming feelings for someone or for that matter crystallizes a strong bonding, better! There is no doubt that you feel convinced that you’ve found your apt gift. But does the tiring survey of what could actually be a standard or genuine diamond scare you. With the world on your fingertips one needn’t go store to store looking for an apt piece of jewelry. Times have changed and so has technology. You can shop on the Internet and find some excl [...]

Diamond Anniversary Rings - An Overwhelming Expression of Love

Mon, 23 Mar 2009 00:00:00 -0500

Diamond Anniversary Rings You probably are on the brink of completing a year of happy marriage. Do you know what could be an exotic way of winning the heart of your beloved wife? Diamond anniversary wedding bands to gift yourselves could be an exotic and sentimental way of reminding yourself of the vows of togetherness that you at no point of time would want to stray away from. This is indeed an ultimate expression of love where the diamond anniversary wedding rings would speak more than words. This is a [...]

Men's Jewelry: Trends and Styles

Mon, 23 Mar 2009 00:00:00 -0500

Shopping for diamond jewelry can be fun and exciting when you get to bring home your treasure. And on top an added joy one gets being in the fashion world with this stylized treasure of diamond and gold in the form of amazing gifts, for enduring self, or for many other reasons. Diamond jewelry is a sign of wealth and it has become a vital part of fashion and today is surely attracting men around the globe. There is definitely a very special man in everyone’s life who means a lot more than the entire wo [...]

Mystyle Odd-Day Giveaway: Whiteflash Flower Pendant Necklace!

Mon, 16 Mar 2009 00:00:00 -0500

We're giving away this stunning diamond necklace from Whiteflash! Simplicity comes to mind when gazing at Whiteflash's 14k white gold flower cluster necklace with .15ctw ($398). It's not at all flashy (the pendant is the size of a pencil top), so it can be worn every day. [...]

How To Buy A Custom Engagement Ring

Mon, 16 Mar 2009 00:00:00 -0500

Customized Engagement Rings As couples become choosy with the rings the use to represent the love they have for a relationship, soon-to-be-brides and grooms are looking into customized engagement rings rather than selecting right off the shelves. Right now, a lot of ways are infused to customize engagement rings. Choices range from simple design to extraordinarily elaborate ones. An Overview of Customized Engagement Rings Customized rings are made for a certain person rather than duplica [...]

Ideal Diamonds: King of Cut

Mon, 16 Mar 2009 00:00:00 -0500

The ideal cut diamond has remained the undisputed "king of cut" in the diamond world for decades. It has long been heralded for its ideal balance of maximum reflection and dispersion. However, in the last twenty years or so, some ideal manufacturers began to drift away from the strict proportions prescribed by Marcel Tolkowski. The reasons for this evolution revolve around yield (trying to get a diamond with more carat weight), big price jumps between size categories i.e., .69-.70 ct., .89-.90 [...]

Hearts & Arrows: The Ideal Cut Diamond

Mon, 16 Mar 2009 00:00:00 -0500

When measuring the quality and value of a diamond, the 4C's are common analyzed components. The Cut, Color, Clarity, and Carat weight are not only referenced when shopping for a diamond, but they are routine measurements of quality and value. Many people wonder what is the most important detail, what factor determines the brightness and the eye-catching appeal of a diamond? Most jewelers would agree it's the cut. When faced with the dilemma of compromising certain characteristics, never think of compro [...]

Additonal Diamond Care

Mon, 16 Mar 2009 00:00:00 -0500

Diamonds may be the hardest substance on earth, but they are not indestructible. While they can be cut or polished only by another diamond, a hard blow can cause them to chip. Never wear your diamond jewelery when doing rough work. Don't store your diamond jewelery next to other jewelery pieces as this can cause scratches. A fabric-lined jewellery case with separate compartments is Ideal. You can also individually wrap jewellery in soft tissue paper or use jewellery pouches for each piece. [...]

Choosing a Diamond Shape

Mon, 16 Mar 2009 00:00:00 -0500

The most traditional shape is the round brilliant diamond. This is the choice of many and the first image that comes to mind when diamonds and diamond rings come to mind. Only the masterful skill of the diamond cutter can attempt the transformation that the raw diamond crystal goes through. From raw material to incredible and unique. Round Briliant — This is the shape that has set the traditional standard for all diamond shapes. Over 75% of the diamonds sold today are Round Brill [...]

Why Shop For A Loose Diamond Online?

Mon, 16 Mar 2009 00:00:00 -0500

The most expensive part of diamond jewelery is the diamond. In order to purchase the diamond within the size, shape, cut, clarity and price you can afford, it is much easier to select the diamond first and then have it mounted. Evaluating the diamond is easier to do when un-set and sometimes the size, shape and color will determine the right setting. To evaluate a loose diamond, a series of devices are used to evaluate the fire, brilliance and cut. To learn more about these tests or grading to [...]

Whiteflash Flourishing Through Innovation - JQ

Fri, 13 Mar 2009 00:00:00 -0500

During a holiday season that was disappointing to sellers across the board, an online jewelry company actually experienced better-than-expected receipts - and are even anticipating an increase in their revenue for 2009. Whiteflash has not done this well by accident. "A lot of folks are in survival mode right now," says Debi Wexler, CEO of online jewelry retailer Whiteflash.com, "but you have to be in fight mode to win the customer in the right way." Since its particular battleground in online, the tech- [...]

Celebrity Engagement Rings

Fri, 13 Mar 2009 00:00:00 -0500

From necklaces and bracelets to earrings and tiaras, society is fascinated with celebrity jewelry and no pieces are more entrancing celebrity engagement. Whether it’s a glitter on a princess’s finger or a bauble gleaming on an actress’s left hand, celebrity engagement rings not only symbolize a loving commitment but also offer fans an intimate detail about their favorite stars. An engagement ring, after all, is not a Hollywood prop, but an intimate expression of the heart. Whether it’s a g [...]

Diamond Anniversary Rings

Fri, 13 Mar 2009 00:00:00 -0500

Anniversary Wedding Bands Diamond anniversary rings are a popular gift from husbands to wives, regardless of whether they are celebrating their first or their fiftieth anniversary. When selecting an appropriate ring, however, couples should take care to find a quality piece that symbolizes their ongoing love and commitment. Styles of Diamond Anniversary Rings Just as there are many different engagement ring designs, there are also many styles of anniversary rings. Choosing a diamond ring provides [...]

Getting Diamond Information

Tue, 03 Mar 2009 00:00:00 -0600

When shopping online there are two possibilities for diamonds you find listed in the Pricescope search or in diamond searches on different vendor websites. The diamond you have found is owned and stocked by the vendor listing it. In this case that diamond will not be listed by any other vendors. The diamond you have found is located with a diamond supplier/manufacturer. That single diamond may appear in the lists of many vendors, any of whom may act as a broker for [...]

An Overview Of Common Alloys Used In Jewelry

Tue, 03 Mar 2009 00:00:00 -0600

Fine jewelry settings are created from precious metals. This article addresses some important information about gold, white gold, rhodium plating and nickel allergies, as well as covering fine distinctions between common platinum alloys. Many alloys exist and new ones are constantly being developed. Here is an overview of some of the most common encountered in the crafting of jewelry. 1. GOLD Gold is popular because it can be worked into almost any shape. Yellow gold jewelry of 18K and above does [...]

"American Cut - The First 100 Years," by Al Gilbertson, G.G.

Tue, 03 Mar 2009 00:00:00 -0600

Many of us know Al Gilbertson as an esteemed cutter, gemologist and innovator. Add "mythbuster" to his titles. Mr. Gilbertson has produced a gem of a book, sure to be a page-turner for enthusiasts of "ideal" diamond cutting origins. "American Cut - The First 100 Years" documents important changes between 1850 and 1960. The book focuses on the evolution of cut in the United States and gives historical legs to some of our truncated trade myths. There is special focus on American production pri [...]

Go Green For Spring

Tue, 03 Mar 2009 00:00:00 -0600

For Spring, the season of growth and renewal, there is no better trend to highlight than eco-friendly fashions. For all of you fashionistas - when it comes to “green” design, there are some really amazing eco-friendly designers who have amazing work showing us that going “green” does not have to impact your personal style. In both the fashion and jewelry industries, there has been a progression towards green products with many companies incorporating eco-friendly materials into their collections and en [...]

Whiteflash named Best Online Vendor by OneWed.com

Tue, 03 Mar 2009 00:00:00 -0600

Best of 2008 Directory One of my favorite things about onewed.com is how it lets brides and grooms rate the vendors. No more relying on your aunt’s husband’s second cousin’s ex-boyfriend for connections. Weeding through all those vendors and ratings can be time consuming. That’s why we now present you with… The Best of 2008 Vendor Directory. We’ve looked through all the vendor ratings for you, and based on what actual brides and grooms had to say, created this directory of the vendors that got the best r [...]

Wine and Diamonds

Mon, 02 Mar 2009 00:00:00 -0600

From the grace of halo to the sophistication of micro pave, design trends in diamond engagement rings and wedding band settings are changing, reflecting today’s busy lifestyles. Ergonomic designs reign supreme in today’s market, no longer does pure panache determine the design that leads to ‘I Do.’ “Some brides prefer an ergonomic design that can comfortably be worn day in and day out,” says Debi Wexler, President of Whiteflash.com. “Others look for added style in an intricate or trendy setting; which, u [...]

Women love diamonds. Men know that.

Mon, 02 Mar 2009 00:00:00 -0600

Whether they're for your engagement or for an anniversary, you can't go wrong with a diamond ring, necklace, bracelet, or even a watch. The problem is that men don't necessarily enjoy shopping for them. So, to make this dreaded task easier on men, I've compiled a list of common questions and concerns men have about buying diamonds for their special ladies. I then went to expert Debi Wexler from WhiteFlash.com for the answers. Debi shared her knowledge on how to avoid getting hustled when buying a diamo [...]

Hearts and Arrows Diamonds and The Basics of Diamond Cutting

Mon, 02 Mar 2009 00:00:00 -0600

You already learned that cut is the most important factor affecting the beauty of a diamond. The aim of this tutorial is to illustrate what it takes to achieve the ultimate in cutting precision and perfection - super ideal cut Hearts and Arrows diamonds. The Parts of a Diamond Before we begin, let us use the following definition: A diamond is a crystal, a prism that reflects light and disperses it. In other words this prism's facets are two way mirrors that: 1. Reflect light or 2. [...]

Visible Effects of Painting & Digging on Superideal Diamonds

Mon, 02 Mar 2009 00:00:00 -0600

With grateful acknowledgment to John Pollard, Sergey Sivovolenko, AGSL and GIA Laboratories for valuable resources and input. Graphics produced with DiamCalc software by OctoNus. Note: This article pertains only to 'superideal' diamonds, meaning those with commonly agreed 'ideal' proportions and a high level of optical symmetry. Our understanding is that this diamond category makes up less than 1% of all round brilliant diamonds produced. The effects can be quite different on deeper and shallower d [...]

“Appraise the Appraiser” - Help for Consumers

Mon, 02 Mar 2009 00:00:00 -0600

The average consumer is often shocked to learn that only a small percentage of “independent appraisers” are unbiased and/or current on continuing education, grading systems, equipment and standards. Since there are no requirements to be a jewelry appraiser, a vast number of so-called appraisers lack the knowledge, tools or independence to satisfy a well-educated consumer. A commitment to “smart shopping” should not end after researching your seller. If an appraisal is sought, you should appra [...]

2009 Gold Trends

Mon, 02 Mar 2009 00:00:00 -0600

Chinese investors beware! Don’t get trapped in the glitter of gold. In China, investors have been rushing to gold following the crash of global markets. But, the investment in gold is also riddled with risk and this is a critical time now where investors should be cautious with their gold investment. According to analysts, gold can be a very good product for holding its value. But the risks for paper gold and gold futures are nearly 10 times bigger than real gold investment. Buying gold r [...]

Getting Married? A Step-By-Step Guide to Picking the Perfect Diamond

Mon, 23 Feb 2009 00:00:00 -0600

Proposing is tough enough, but finding the perfect ring, set with the perfect diamond is even tougher. To eliminate the headache, here are step-by-step instructions from Whiteflash.com, an online diamond and jewelry boutique specializing in Hearts & Arrows diamonds. Educate yourself. Start the education process by learning about the four Cs. "Understand how diamonds are evaluated and categorized," says Debra Wexler, founder of Whiteflash.com. The four Cs refer to clarity, cut, color and carat, and [...]

The Perfect Diamond Ring

Mon, 23 Feb 2009 00:00:00 -0600

All I need is THE DIAMOND RING, a perfect one, so perfect she wouldn't say NO! After all, diamonds are girl's best friend (a song featuring Marilyn Monroe). How much should I spend? Where do I buy it? What kind of ring/diamond should I buy for her? The easiest way to shop for a ring would be internet i.e. online shopping. It gives a lot of options, beyond the regular established brands like De Beers. But first of all, let's see a few basic aspects: color, cut, carat and clarity, known as 4 C' [...]

Rings Worth Committing To: A Groom’s Guide

Mon, 23 Feb 2009 00:00:00 -0600

It’s one of the ironies of love and marriage: Whether for romantic or other reasons, the onus for buying the rings often falls on the very person who knows the least about jewelry, the groom-to-be. So maybe the best piece of advice for any male out there is this: Pretend you’re shopping for a new car and do as much homework as you would before entering the showroom. Read on for some other useful tips: Don’t Rush It-Most men take one to three months to find the right engagement ring. But you mig [...]

In Touch Features Whiteflash.com

Mon, 23 Feb 2009 00:00:00 -0600

These Edward Mirell Collection cufflinks are created with titanium black and sterling silver. Gerald Butler looked stunning in his pair of Whiteflash cuff links, will you? A SnapShot of Gerald Butler: Gerard Butler has appeared in Reign of Fire (2002) as Creedy and Lara Croft Tomb Raider: The Cradle of Life (2003) as Terry Sheridan, alongside Angelina Jolie. The role that garnered him most attention from both moviegoers and movie makers alike was that of Andre Marek in the big-screen adaptation of Mich [...]

Fashion Accessories Will Always Be a Necessity

Fri, 20 Feb 2009 00:00:00 -0600

I always love to find out how much borrowed jewelry a celebrity is wearing to a red carpet event. If the Golden Globes earlier this year was any sign of how much money celebrities will be wearing to future events, then we’re in for a treat for the Oscars, hosted by Hugh Jackman. Being a jewelry designer who is heavily immersed in this industry, I have a good knack for predicting trends and what people will wear. Here are my trend predictions that you can expect from the Oscars. Diamonds are a fa [...]

Budget-Friendly Rings To Help You Pop The Question During This Recession

Tue, 17 Feb 2009 00:00:00 -0600

With Valentine's Day finishing up, it's proposal season and many future grooms (or brides!) were wondering how to pop the question without blowing their bank account (especially since the average engagement rings costs $4,225). Anja Winikka, editor at TheKnot.com, is here to show you some recession-friendly engagement ring trends-after all, you'll want to save that money for the Big Day. Alternative Metals • Platinum and gold are the go-to metals for wedding rings-but they come with a h [...]

Spike TV Loves Whiteflash's 4 C's

Tue, 17 Feb 2009 00:00:00 -0600

Various characteristics of diamonds are graded and categorized by the diamond industry. Learning about diamonds is first learning about the "four C's" of diamonds which are considered the most important grades and categories: Cut Clarity Color Carat Weight These are the criteria jewelers use when grading diamonds, and they're the ones you will need to understand to buy the right diamond for you Cut Cut is probably the most important, and most challenging, of the four Cs to under [...]

On the Runway with The Knot

Mon, 16 Feb 2009 00:00:00 -0600

Details, please/diamonds_info. Go Classic or Couture with Special Touches to Play up to your Personal Wedding Day Style with Whiteflash A CUT ABOVE® Diamond Studs or Whitflash Diamond Bangles or Diamond Cocktail Rings. A great deal of emotion goes into purchasing rings, and particularly diamond engagement rings. Whiteflash comprises a collection of engagement rings meticulously selected in the spirit of commitment and beauty. From Tiffany Style Solitaires and 3-Stone Diamond Rings to Diamond [...]

UFC Fighters Bling with Whiteflash for Maxim

Mon, 16 Feb 2009 00:00:00 -0600

The big bad bruisers of the Ultimate Fighting Championship bring it this holiday season in red-carpet-worthy formalwear. Jorge Grugel sports a 18K white gold and diamond dog tag from Whiteflash.com. Who said UFC figthers don't have style? Jorge Gurgel wears a silk shirt, $975, by Versace; vintage vest, $78, from What Comes Around Goes Around; trousers with navy stripes(from a suit, $495), by Joseph Abboud; rhinestone-encrusted horn pendant, $6, by H&M; champagne 18K white gold and diamond dog tag, $ [...]

What is ASET?

Wed, 28 Jan 2009 00:00:00 -0600

What you see in the ASET. The Angular Spectrum Evaluation Tool (or ASET) is used in the new AGS grading system for light performance assessment. Light performance assessment is 1 of 3 sub-grades in the overall cut grade category. Before making summary judgments it is important to note the weighting of the ASET and the single view it offers: Using the desktop or handheld model you see just one static view of a diamond. AGS will be allowing members to assign provisi [...]

Why Whiteflash does not use Brilliantscope

Wed, 28 Jan 2009 00:00:00 -0600

The Brilliance Scope Analyzer is a tool that purports to return values for white light, color light and scintillation in a diamond using an imaging spectrophotometer in a controlled lighting environment. The attractive quality of this machine is the consumer-friendly report it produces: The results page includes colorized photos and simply stated values. It is a tool suited for jewelers looking to quantify diamond beauty on paper in a way that the casual shopper may easily comprehend. After test [...]

The Evolution of the Round Brilliant Diamond

Tue, 27 Jan 2009 00:00:00 -0600

The Evolution of the Round Brilliant Diamond 1650: Cardinal Mazarin designed the first cross-cut diamond, which was the beginning of the brilliant style of cutting. In the early 1700s the Portuguese diamond cutter Peruzzi refined the first 58 facet brilliant cut. This style slowly evolved throughout the 1800s, known first as the old-mine cut and later as the old-European cut. These cuts still followed the contours of the rough diamond in order to retain as much weight as possible. 1860: Henry [...]

About the Holloway Cut Advisor

Mon, 26 Jan 2009 00:00:00 -0600

Overview The HCA is a computer algorithm that predicts light performance of a diamond based on several measurements. It is a useful tool for rejection, but should not be thought of as absolute. The best use of HCA is to enter measurements and see if it identifies that diamond as an excellent or very good performer. The actual number is meaningless. For a minute let’s pretend that Sarin measurements are completely accurate. Even so, HCA does not take into account minor facets, which play [...]

Whiteflash Diamond Rings Featured in Lucky

Fri, 16 Jan 2009 00:00:00 -0600

Lucky February Issue brings out the best at Whiteflash. You can find diamond earring dangles, diamond pendants and how about those stackable diamond rings! At Whiteflash you can buy loose stones in various cuts -- especially our Whiteflash A Cut Above SuperIdeal Hearts and Arrows Cut. Plus our lifetime trade up benefit allows you to upgrade to a more expensive diamond any time! [...]

Warren Sapp sports Whiteflash on Dancing With the Stars!

Tue, 13 Jan 2009 00:00:00 -0600

Warren Sapp was sporting his Whiteflash bling in his Hustle with his partner Kym on Dancing with the stars. Warren is wearing Whiteflash diamond cufflinks just rocking and ready to go! There is a long tradition of grid-iron champs succeeding on Dancing with the Stars. Warren Sapp, the former Buccaneer and Raider, boasts 96.5 career sacks, the second highest total sacks for a defensive lineman. This man is strong and is no stranger to hard work and long, intense practices. He’s going to need a lot of [...]

There's no stress: Couple weds at Taco Bell

Mon, 12 Jan 2009 00:00:00 -0600

Wedding bells meant Taco Bell for Paul and Caragh Brooks. Customers inside the fast-food restaurant continued to order tacos and burritos as the couple sat Friday in an orange booth at Taco Bell and exchanged vows. "It's appropriate," groom Paul Brooks said. "It's an offbeat relationship." Employees displayed hot sauce packets labeled with the words "Will you marry me?" They decorated the restaurant with streamers and balloons. The bride wore a $15 hot pink dress and the entire wedding cost about $200 [...]

How To Tell If Your diamond engagement ring or diamond jewelry Is A Non-Conflict Diamond

Mon, 05 Jan 2009 00:00:00 -0600

You are looking for a diamond with a good cause. You're a diamond lover. You've got countless pieces of jewelry studded with diamonds. You are looking to find an engagement ring with the right cause. You are one of those people who just can't resist the glitter and brilliance that goes with a diamond. Then you learn about the existence of blood diamonds. Your world is suddenly turned upside down. That may be a satiric narrative but the subject is dead serious. Blood diamonds are used to fund wars and o [...]

Engagement Rings: 6 Engagement Ring Trends

Mon, 08 Dec 2008 00:00:00 -0600

Ring designers clued us in to the hottest new engagement ring styles. A simple solitaire may be a classic (and safe) choice, but you're sure to please with these over-the-top dazzlers. From left to right: Ricardo Basta $7,000; Amgad: $22,500; Peter Norman & Co, $28,850; Adria de Haume, $32,000 Trend #1: Neutral-colored Gems Jennifer Lopez and Ben Affleck's relationship might not have lasted, but the lure of colored engagement rings sure did. Her 6.1-carat pink diamond engagement ring set the stage fo [...]

AWEAR featured in MyStyle

Fri, 05 Dec 2008 00:00:00 -0600

Wanna Get Lucky? This Could Be Your Chance! Every odd-numbered day of the month, the editors of mystyle are giving away the fabulous fashions, glam-it-up beauty finds and other pamper-yourself goodies that regularly cross our desks. Want to see if you're today's lucky winner? Just fill out the submission form below, and be sure to come back soon to check out what we're giving away next! This stunning 14k yellow gold Tides of Change pendant necklace with diamond accent from Whiteflash's Awear je [...]

Groom's Guide to Wedding Rings

Thu, 04 Dec 2008 00:00:00 -0600

The last thing a groom thinks about is his wedding ring. It's the poor cousin to his bride's spectacular diamond engagement ring. That said, the groom's wedding ring is the one indicator that this man has a gorgeous wife somewhere, possibly on his arm. The great news is that a groom and bride's wedding rings are the one item in a wedding that don't cost a fortune. In this article, Whiteflash.com covers what a man needs to know about the most important piece of jewelry he'll ever wear. Unless you're a gro [...]

AWEAR featured in GirlsLife Magazine

Tue, 02 Dec 2008 00:00:00 -0600

25 of our Favorite Presents! Progression Charm Pendant: Lucky winner knows that this is a wonderful way to give gifts with a conscious through our jewelry for conscious kids. View the Charm Bracelet Here! [...]

Shhh! Find Her Ring Size Without Spoiling the Surprise

Mon, 01 Dec 2008 00:00:00 -0600

You’ve come to the monumental decision that your girl is a keeper, and you can’t wait to ask her to marry you. The problem? You have no idea what size engagement ring to buy her. It’s a common dilemma, but below are some sneaky ways to dig up this crucial bit of information. If You Want to Go It Alone… · If she wears a ring on the all-important finger, you’re golden. As long as she occasionally takes it off, that is. The next time it’s in her jewelry box rather than on her finger, covertly [...]

Groomsmen Jewelry Titanium Cufflinks and Titanium Jewelry

Mon, 24 Nov 2008 00:00:00 -0600

Your special wedding day is quickly approaching and it is important to thank each member of your bridal party appropriately. Why not individualize your gifts to show that you put thought and effort into picking out something that your friends would enjoy and use. After all, each friend/family member is unique and should be thanked in an original way, while also expressing your relationship with that person. You may be asking yourself- “What kind of gift should I buy my groomsmen?” No Problem! Whitefla [...]

AWEAR featured in Seventeen Magazine

Wed, 19 Nov 2008 00:00:00 -0600

Awear, Whiteflash's diamond charm necklace 'Dreams of Africa®' in Seventeen Magazine - Dress-Up Freebies! Be the hottest girl at the party! Visit www.seventeen.com in December to win a whole new look. Starting on December 1, log on to www.seventeen.com /freebies daily and type in the Freebie Phrase of the day to be eligible to win that day's prize. But hurry--- each Freebie will be live for just 24 hours, beginning at 12 a.m. EST. Winners will be posted on line the next weekday by 10 a.m. EST. [...]

Diamond Tennis Bracelets

Tue, 18 Nov 2008 00:00:00 -0600

What else is as stunning as the shimmer and sparkle of hearts and arrows super ideal cut diamonds? No matter what your attire, from jeans to formal evening wear, a diamond tennis bracelet completes your ensemble. Nothing says elegance and style like a circle of diamonds. Nothing quite adds to a look quite as much as a diamond tennis bracelet. Diamond tennis bracelets come in a variety of settings: marquise, emerald-cut, pear-shaped, round or square. When purchasing a diamond tennis bracelet, i [...]

Popping the Question on a Budget

Tue, 18 Nov 2008 00:00:00 -0600

The old adage about spending three months’ salary on your girlfriend’s engagement ring may or may not be feasible in the current economy. It doesn’t matter whether your budget is lean or large. Everyone wants to get a great value for the money. At Whiteflash.com, you find premium diamond jewelry at an excellent value, while allowing you to pop the big question on any budget. Finding the perfect diamond engagement ring at an online boutique like Whiteflash.com is a great budget tip. Not only [...]

Diamond Earrings Are Always the Perfect Gift Idea

Fri, 07 Nov 2008 00:00:00 -0600

The great thing about diamond earrings is that unlike many gifts, she can use them every day. Diamond earrings can be dressed up for work or special occasions and dressed down with jeans on the weekend. Everyone sweats over purchasing holiday gifts for loved ones, but how many holiday gifts do you really remember? If you’re like most people, the answer is “not many.” But when diamond jewelry is involved, you can bet the woman in your life will remember what you gave her this year. When she sees [...]

Diamond Solitaire: Rekindle Your Love This Holiday

Thu, 06 Nov 2008 00:00:00 -0600

Many people think that diamond solitaires are only for one moment in their lives: engagement. But the truth is that the woman in your life may appreciate a ring more now than she did back then. Between work, kids, and other commitments, your relationship may have taken a backseat lately. But there’s nothing like an exquisite diamond solitaire from WhiteFlash.com to rekindle that spark and put your love front and center. This holiday is a great time to show her how much you love her. A di [...]

Diamonds: The Perfect Gift for the Bride, Groom, and Wedding Party

Thu, 06 Nov 2008 00:00:00 -0600

Diamonds are a big part of a wedding; the engagement ring, wedding ring, and perhaps even the groom’s ring are traditional places for them to make an appearance. But today, diamonds are also cropping up as a classic, elegant gift for everyone in the wedding party. Think about the many gifts that are exchanged in the days leading up to the wedding and on the big day itself: the bride and groom give each other tokens, the parents of the couple bestow gifts, attendants are thanked with gifts, and t [...]

Are You Getting Your Money’s Worth When it Comes to Bling?

Thu, 06 Nov 2008 00:00:00 -0600

The term “bling” is everywhere these days, but it’s nothing more than a new way to refer to the sparkle that comes from high-quality, well-cut diamonds. It may seem like an easy task to determine whether a stone has been cut well because it will sparkle, right? Well, yes and no. “Bling” can be manufactured, turning a not-so-great diamond into something designed to fool you into thinking it’s a winner. When purchasing stones—either loose diamonds or ones already set into mountings—you hav [...]

Lindsay Lohan loves Whiteflash's diamond bangles

Thu, 06 Nov 2008 00:00:00 -0600

Linsay Lohan Style Linsay Lohan's favorite birthday gift was a very expensive one - diamond bangles from Whiteflash: Lindsay Lohan celebrated her 20th birthday in style, and her favorite gifts were stunning diamond and sapphire bangle bracelets created by Whiteflash.com. Life & Style hosted a "roaring 20s" celebration with a 1920s-inspired theme and presented the celeb with the diamond bangles. "I love them!" said Lindsay of her two new Multicolored Shared Prong Diamond Bangles, crafted i [...]

Whiteflash's Dreams of Africa Mini Featured in Lucky

Thu, 06 Nov 2008 00:00:00 -0600

"Mini Dreams of Africa" Pendant 100 percent of the profits from this elegant, lacy, and conflict-free diamond pendant collection will be donated to the World Centers of Compassion for Children International. $1,275, Whiteflash.com. Check this diamond pendant and many other beautiful pieces on Lucky Online! So, What Else Can I Do to Help? 1.Tell your friends about the 5 C's of diamond buying: CARAT * COLOR * CLARITY * CUT * CONFLICT-FREE 2. Educate yourself and everyo [...]

Beth Ostrosky Rocked by WhiteFlash.com

Mon, 27 Oct 2008 00:00:00 -0500

Beth Ostrosky Size: 1carats Setting: Martini 3 Prong Diamond Pendant Estimated value: $4,000 Bling details: “The wedding plans are under way!” Ostrosky, 35, tells Us of her nuptials to shock jock Howard Stern, 53, who proposed on Valentine’s Day with this art deco-style sparkler he designed with jeweler Richie Winick. [...]

Fight Your Own Bride Wars Armed with Bling from WhiteFlash.com

Thu, 23 Oct 2008 00:00:00 -0500

Bride Wars In the upcoming Bride Wars, out in January, Anne Hathaway and Kate Hudson play BFFs since childhood who loved playing Here Comes the Bride in their attics as little girls, planning every detail of their respective weddings - including being married at NYC's ultimate bridal destination, The Plaza. Now in their mid 20s, they're both getting married at The Plaza until a clerical scheduling error puts their weddings in competition, creating a war of the weddings. Bride Wars' Jewelry Bad [...]

WhiteFlash.com featured on Entrepreneur.com

Thu, 23 Oct 2008 00:00:00 -0500

Buying a diamond is typically an interactive, hands-on experience. So $15 million Whiteflash.com, an online diamond jewelry retailer, has sought out ways to make its website seem more neighborly to upscale customers hailing from Singapore to Russia. Whiteflash.com has achieved this by using live online chat to extend support beyond traditional U.S. retail hours and by getting chummy with bloggers who can keep its name well-represented in search engines. In the process, the Houston-based company has gro [...]

Whiteflash has a Luxe Jewelry in Latina for the Fall Issue.

Mon, 13 Oct 2008 00:00:00 -0500

Style Power, skirts, dresses and jewelry for work or play. When it comes to precious stones and other lavish goodies, too much in Whiteflash's gemstone rings and amethyst earrings is never enough! In the body - Opulent Gold, Elegant Bracelets and Exotic Gemstones this season, It's all about Shine and Brilliance. Review gorgeous amethyst button earrings and 6 carat Peridot diamond halo ring. Whiteflash.com shows off the color in this month's Latina issue featuring Rosario Dawson. [...]

Inside Weddings Fall - Whiteflash Fashion Jewelry in good company sparkling in the Jewelry Box.

Mon, 13 Oct 2008 00:00:00 -0500

Here are a few of Inside Weddings favorite things from Inside Wedding's Rebecca Varma a Brilliant Idea - a sparkling collection of favorite diamond jewelry. 18K Gold and Diamonds 'Embrace' pendant created by Whiteflash.com. [...]

Miley Cyrus glams up with Whiteflash's Fashion Jewelry

Wed, 08 Oct 2008 00:00:00 -0500

Miley Cyrus chose to wear a stunning and edgy diamond cuff bracelet from WhiteFlash.com’s custom line while introducing singer Pink’s performance. The bold 18K white gold 9-row diamond bracelet with 9.23ct of diamonds rang in at an impressive $14,675. The piece inlcuded Whiteflash's top of the line diamonds, Whiteflash A Cut Above and accentuated what was a big night for Cyrus because she was nominated for her first VMA. [...]

Whiteflash featured in Fine Jewelry News

Mon, 06 Oct 2008 00:00:00 -0500

Whiteflash's conscious kids collection, Awear, introduced this year as a way to wear fun jewelry charms while donating to a charity that builds a school for children impacted in war torn areas around the world. Sold exclusively at WhiteFlash.com, the AWEAR line of trendy and classic diamond charm pendants retail from $250 to $1,500, making them ideal gifts for a birthday, graduation, Bat Mitzvah, first communion, confirmation or any other meaningful occasion when a child first learns that the future b [...]

Instyle catches Whiteflash Bling on Lauren Conrad

Fri, 03 Oct 2008 00:00:00 -0500

LAUREN CONRAD didn’t need to add much jewelry to her scintillating dress. She stacked three White Flash diamond bracelets (a tennis bracelet, a flower bangle and a twist link piece) for just the right statement. Take a look on line now at our White Gold Scattered Tennis Bracelet, White Flash, $2,600; at whiteflash.com. This brilliant diamond bracelet includes our Whiteflash A Cut Above diamonds and makes a beautiful diamond wedding gift or a great holiday accessory! [...]

A World of Ideas on Where to Go and What to Wear with Whiteflash and Destination Weddings.

Tue, 23 Sep 2008 00:00:00 -0500

Real Brides, real advice and real Whiteflash diamond jewelry in California, Florida, Jamaica, Mexico and New York City give their best tips for weddings away. See what is featured in the latest Destination Weddings and Honeymoon magazine. Review what brilliant Whiteflash diamond dangle earrings and diamond bangle bracelets Destination Brides are wearing on the beach or relaxing for a drink. [...]

MTV Video Music Awards Gets Rocked by WhiteFlash.com

Tue, 23 Sep 2008 00:00:00 -0500

Strutting down the red carpet at this year’s MTV Video Music Award show on September 7th was a bevy of beautiful gems—on some beautiful gems. WhiteFlash.com, the premier online purveyor of fine diamond jewelry, took its place as one of the most sought after jewelry brands of the evening by claiming the hearts and hands of Hollywood’s most trendsetting young ladies. Appearing on the arm of Miley Cyrus at the event was not just her mom and singer Katy Perry. Miley also chose to wear a stunning and ed [...]

Teen Choice Awards Celebrity Retreat

Wed, 06 Aug 2008 00:00:00 -0500

Rubbing shoulders with Hollywood's elite is nothing new for the internet's premier online jewelry retailer Whiteflash.com. Over the summer at the zany and fun Teen Choice 2008, Whiteflash flexed their power and shouted their message of youth "AWEARness" as one of the featured sponsors in the highly exclusive Mattel "Celebrity Retreat" during the Awards at the Gibson Amphitheatre - Universal Studios, Hollywood, CA. The Retreat was produced by Backstage Creations, specialists in award show gifts and cu [...]

Whiteflash Diamond Bangle Featured in Brides Maryland Cover

Wed, 06 Aug 2008 00:00:00 -0500

Whiteflash wows Brides Maryland's cover with a white gold and diamond bangle on the wrist of an enchanting Maryland bride-to-be. This brilliant shared prong diamond bangle is brimming with the Whiteflash A Cut Above diamond melee. There aren’t many styles hotter than the ‘bangle’. A truly a timeless piece. Whether you’re looking for diamond fashion bracelets, or a more classic look, we have something for everyone’s style and budget. Perhaps you’d like to say it with color? From plain gold or platinum [...]

The Nest Article: Instant Expert: Upgrading your Engagement Ring

Mon, 07 Jul 2008 00:00:00 -0500

Instant Expert: Upgrading Your Engagement Ring We know you’d be happy with a twist tie as long as you’re married to Mr. Right, but if your engagement ring isn’t the fairy-tale bauble you’ve always dreamed of, consider trading up. Why upgrade? Trading in your rock has become more popular than ever—from stone swapping to adding more bling to your existing ring. “The trend with young adults is that they’ll get a $10,000 ring, and a few years later, they’ll want it to be larger,” explains Debi Wexler [...]

BBB Winner Third Time winning is a Charm for Whiteflash

Sun, 29 Jun 2008 00:00:00 -0500

Early in May, 2008 Better Business Bureau Education Foundation honored BBB Accredited companies that maintain a superior commitment to ethics, overall excellence, and quality in the workplace. This event was held at the '2008 Awards for Excellence' luncheon held at the InterContinental Hotel in Downtown Houston. Year-round, The Better Business Bureau otherwise known as the 'BBB' recognizes commendable businesses in the community and helps consumers know who to trust and patronize. Whi [...]

Brides Magazine Summer Edition – How to get a look that’s totally you wearing Whiteflash A CUT ABOVE® Drop Earrings

Sun, 29 Jun 2008 00:00:00 -0500

Attention all brides – beauty class is in session. Today’s topic besides wedding make –up is what drop diamond earrings to wear that don’t break the bank. Brides Magazine well known for young upcoming Brides looking for affordable luxury. Here is a great pair of drop earings with Whiteflash A CUT ABOVE® diamonds for an excellent value. [...]

Couple Sparkles in Whiteflash All Over Their Destination Wedding

Sun, 29 Jun 2008 00:00:00 -0500

Couple Sparkles in Whiteflash All Over their Wedding in this summer's issue of Destination Wedding Magazine The Summer Issue of Destination Weddings doesn't hesitate to show of some of the best in fashionable wedding jewelry at Whiteflash. Take a look at our Diamond Web Necklace and gorgeous golden cuffs on the women featured in this summer issue. For Destination Weddings, answering questions of where to go and what to wear is essential. This premier bridal magazine picked Whiteflash's fashionable jewelry [...]

Whiteflash.com in good company at the San Francisco Film Festival

Sun, 29 Jun 2008 00:00:00 -0500

The recent 51st San Francisco International Film Festival (SFIFF), which took place April 24 through May 8, 2008, brought audiences 177 films from 49 countries in 38 languages. Bringing the best of world cinema to Bay Area audiences, the Festival also boasted red carpet world premiers, sensational parties, award presentations, tributes and post-screening to more than 80,000 film lovers and hundreds of filmmakers, journalists and film industry professionals from around the world. In good company [...]

Whiteflash inside Wedding Dresses Annual Style Issue

Wed, 16 Apr 2008 00:00:00 -0500

This month marked the anticipated release of Wedding Dresses annual Official Bridal Style Guide. Whiteflash was invited to showcase one of its most stunning wedding bands, the Rhapsody Pave Wedding Band ($1,995). It glistens in 18kt white gold and .50 carats in diamonds and would make any bride sparkle on her [...]

Whiteflash pizzazes ZINK Magazine with a beautiful cocktail ring

Wed, 16 Apr 2008 00:00:00 -0500

The Whiteflash Design known world wide for it’s champagne line of jewelry graces the inside of Zink magazine.Over 6 carats of pink sapphire and 100s of Whiteflash A Cut Above Melee go into this handcrafted piece worn by Joann in this months issue of ZINK Magazine. Heavy Platinum is the metal of choice on this beauiful champagne inspired right hand ring. [...]

Buying Whiteflash Bling in San Diego Weddings

Wed, 16 Apr 2008 00:00:00 -0500

White gold or yellow? Titanium or Palladium? The spring/summer edition of Weddings San Diego educates and helps you choose. Pictured inside is a custom princess-cut diamond between two sapphires set in white gold. Most rings are 14-18 karat. For yellow gold, the price comes down versus platinum. Fair skinned people may not like how yellow gold looks on them, but color gold looks fantastic on olive or darker toned skin. Try this yellow gold and diamond engagement ring setting from Whiteflash.com -- We c [...]

Inside Wedding's Jewelry Box

Wed, 16 Apr 2008 00:00:00 -0500

Pretty in Pearls? Oh yes! Inside Weddings’ Rebecca Verma chooses a set of Whiteflash’s Golden and Star pearl earrings with Whiteflash A CUT ABOVE® diamonds in the spring issue. In the “A few of her favorite things” article, Whiteflash is among the world's most famous designers. [...]

Haute from the Runway in Premier Issue of Enchant

Wed, 16 Apr 2008 00:00:00 -0500

The Game Plan with Brian White - Premier Issue of Enchant - you can find dazzling Whiteflash diamond web necklace is featured in their section called 'Haute from the Runway'. [...]

A Better Bling

Mon, 24 Mar 2008 00:00:00 -0500

Gold may glitter and Diamonds may be a girl’s best friend, but there’s more to jewelry than meets the eye – especially when it comes to the environment and human rights. Body + Soul, presents Dreams of Africa®, an initiative of Whiteflash.com to provide an outlet to create awareness of conflict diamonds. Body + Soul unearthed the truth about metals and gems, and found sustainable alternatives that really sparkle, including Whiteflash’s Dreams of Africa® pendant. Geena Davis and Debra Mess [...]

Will You Marry Me?

Sun, 23 Mar 2008 00:00:00 -0500

Men confess their love for their ladies! Watch a marriage proposal on a bus and another right on stage. Tears rain down as the brides-to-be are handed stunning engagement rings from Whiteflash. Later, Matt Bean of Men's Health gives tips on how to pull off the perfect proposal without breaking the bank. Learn how to purchase a diamond and the latest trends in stones. Plus, expert advice on what makes a successful marriage. About the Ring The growing popularity of vintage rings is proof that great styl [...]

Elizabeth Banks ‘Definitely’ Sparkles

Wed, 19 Mar 2008 00:00:00 -0500

Actress Elizabeth Banks accessorized with Whiteflash.com’s gorgeous Tanzanite Diamond Cocktail Ring and Diamond Earrings at the premiere of Definitely, Maybe at the Ziegfeld Theater in New York City. Elizabeth's eye-popping ring features a one of a kind 5.5 carat cushion Tanzanite modified brilliant gemstone with 2.4 carats of Whiteflash A Cut Above diamond melee in a platinum Champaigne pave setting. Her captivating Whiteflash earrings feature two rows of diamonds in a braided bezel setting. Banks is [...]

Inside Edition/Wedding Channel Winter Proposal

Mon, 17 Mar 2008 00:00:00 -0500

WeddingChannel.com was interviewed on trend of proposal planners and found a groom to be who was willing to air on Inside Edition. Whiteflash was chosen to provide the Wedding Channel to make a special proposal even more exciting. With a Whiteflash comfort fit X-prong setting and a one carat Princess Whiteflash A Cut Above diamond, we were able to present a lovely 'engagement ring' to Gabby and Bijou. Warm hearts didn't mind the cold weather during Inside Edition's arrangement of Bijou Summer's proposa [...]

Whiteflash Sparkles in The Knot

Fri, 25 Jan 2008 00:00:00 -0600

The Spring-Summer 2008 edition of The Knot Magazine features elegant brides dressed in breathtaking gowns and dazzling diamond jewelry. To our delight, a collection of brilliant items from Whiteflash are leading this parade of bridal beauty/diamonds_info. Follow the arrows to see Whiteflash-crafted diamond jewelry, including our mesh diamond and bangle bracelets, chandelier earrings and eternity wedding and diamond engagement rings. With suggestions for gown, accessories, hair, eyes, lips and even [...]

Definitely, Maybe.

Thu, 24 Jan 2008 00:00:00 -0600

Whiteflash is proud to partner with iVillage and Universal Pictures in celebration of this new romantic comedy. Enter for your chance to win a diamond pendant from Whiteflash.com or a movie gift pack by visiting The Definitely Maybe Contest on the iVillage promotions page. You could also win tickets to a free screening of Definitely, Maybe in your area. Learn more about these fun giveaways at iVillage promotions www.ivillage.com/promotions About the Movie Ryan Reynolds stars as Will Hayes, a politi [...]

Whiteflash in Lucky Magazine

Tue, 22 Jan 2008 00:00:00 -0600

The February issue of Lucky magazine has Diamond Deals & Giveaways in the "Lucky Breaks" section, including beautiful pieces from Hearts On Fire, KC Designs, Helen Ficalora and Whiteflash. The featured Whiteflash item is a gorgeous “Martini” three-prong diamond pendant worth $2000. Whiteflash quote: “Check out this massive online emporium for an impressive array of gorgeously refined pieces like this classic pendant, or you can create your own design from the site’s setting options and loose diamonds of ev [...]

Whiteflash in Bridal Guide Again

Sat, 12 Jan 2008 00:00:00 -0600

For the third time Whiteflash creations are appearing in Bridal Guide. This time it's our unique Dreams of Africa cufflinks. An initiative to help children suffering in Africa, the Dreams of Africa program sends 100% of profit made on a unique line of creative jewelry designs to our charity partner, the WCCCI. [...]

Whiteflash in Elegant Bride

Fri, 21 Dec 2007 00:00:00 -0600

Whiteflash was one of twelve top-quality jewelers to have a wedding band featured in the Winter 2008 edition of Elegant Bride along with Bulgari, Cartier, Tiffany, Harry Winston and Graff. The article, called “Rock Bands,” featured an 18k gold band from Whiteflash with 14 points of diamond melee. Elegant Bride selected these dazzling dozen diamond bands form some of the world’s highest quality jewelers. [...]

Whiteflash in National Jeweler

Thu, 20 Dec 2007 00:00:00 -0600

The December National Jeweler featured Whiteflash colored gemstone jewelry worn by celebrities in 2007. Included were Hollywood starlet and Grammy ward winning R&B singer Ashanti and award-winning actress Chloe Sevigny. Ashanti was featured in a striking pair of dark citrine, blue topaz, peridot and Whiteflash A Cut Above diamond drop earrings worth $5,800.00 from the Whiteflash Alpha Omega Collection, and simple but classic Whiteflash bangle bracelets - one in yellow sapphire and diamonds and the other [...]

Whiteflash in a Woman's Day Giveaway

Fri, 30 Nov 2007 00:00:00 -0600

Whiteflash would like to extend congratulations to William from Spring Valley, California, the lucky winner of a pair of sizzling-hot 1 carat "Ready-Set to Go" diamond earrings, featured in the giveaway section of the September 2007 Woman’s Day magazine. From all of us at Whiteflash - enjoy! [...]

Jessica Alba is Radiant in Whiteflash Jewelry

Mon, 01 Oct 2007 00:00:00 -0500

Jessica Alba dazzled her fans in over $170,000 of Whiteflash diamond jewelry at the premier of her highly anticipated romantic comedy, “Good Luck Chuck.” The young actress, well-known for her roles in Dark Angel, Sin City and two Fantastic Four blockbusters, is one of Hollywood’s hottest stars. Alba wore a breathtaking 5 carat Whiteflash A Cut Above hearts & arrows diamond set in a platinum “Champaigne Pave” setting that bubbled with tiny sparklers, a set of stackable diamond, sapphire and amethyst bangl [...]

Jewelry: Wear Care & Cleaning

Tue, 04 Sep 2007 00:00:00 -0500

Your Whiteflash jewelry has been carefully created and inspected for quality. With proper wear, care & cleaning it will provide you with a lifetime of joy. Remember that jewelry undergoes wear and tear, like shoes, your car or anything that travels. Jewelry worn each day should be professionally checked between once and twice a year. Failure to properly maintain jewelry may result in damage not covered by your manufacturer’s warranty. Wear Select daily-wear pieces that are in-harmony with [...]

IDL to Launch India Service

Thu, 23 Aug 2007 00:00:00 -0500

From Rapaport News (Avi Krawitz) - Dubai-based International Diamond Laboratories (IDL) is planning to launch its India operations at the end of August. IDL announced it would launch the new service at the International India Jewellery Show taking place August 30 to September 3, 2007 in Mumbai. “The choice to launch International Diamond Laboratories in Mumbai underlines the importance of the Indian community to the diamond business,” said IDL CEO Peter Meeus. “We are excited to present our products firs [...]

Tom Moses Honored at AGS Gala

Thu, 23 Aug 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – Tom Moses, senior vice president, GIA Laboratory and Research, was awarded the eighth annual American Gem Society (AGS) Triple Zero Award. The award, named for the highest diamond quality grade in AGS nomenclature, recognizes significant commitment to education as well as leadership in the industry. Craig Underwood, president of AGS, presented the award to Moses during the AGS Circle of Distinction reception on July 31 in New York City. Moses was selected by a committee of in [...]

GIA Adds Johannesberg Lab

Thu, 23 Aug 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – After announcing three months ago that its Board of Governors had approved its global expansion plans, the Gemological Institute of America (GIA) held a news conference in Johannesburg today to announce that GIA is planning to open a laboratory in that city and expand its educational offerings there as well. Tom Moses, senior vice president, GIA Laboratory and Research, said that starting in early September, GIA will begin absorbing the laboratory operations of the Jewelry Co [...]

GIA Article: Topaz Blue and Deja Vu

Thu, 23 Aug 2007 00:00:00 -0500

Blue Topaz From GIA, Carlsbad, Calif. – By Robert Weldon, G.G The issue concerning blue topaz and other irradiated gems today isn’t so much the radiation used to turn colorless topaz blue. Rather, it’s about Nuclear Regulatory Commission (NRC) licensing requirements. In the United States, any facility that irradiates gems – including topaz – in a nuclear reactor must have an NRC license, but only one such place, a research reactor at the University of Missouri, is currently licensed to perform this gem [...]

AGS Liddicoat Journalism Award Presented

Thu, 23 Aug 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – Shane McClure, Wuyi Wang, and Matt Hall of the Gemological Institute of America (GIA) Laboratory have received the American Gem Society (AGS)’s annual Richard T. Liddicoat Journalism Award for Industry/Trade Reporting. They shared the honor with former GIA researcher Christopher Smith for their article titled “Identification and Durability of Lead Glass–Filled Rubies,” which was published in the Spring 2006 issue of Gems & Gemology. The award was presented at the AGS Circle o [...]

Women's Jewelry Association Awards Presented

Thu, 23 Aug 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – Susan Elliott, GIA dean of students and Anna Martin, a member of GIA’s Board of Governors were both honored at the 24th Annual Women’s Jewelry Association (WJA) Award of Excellence gala on July 29, 2007 in New York City. Each year, WJA honors a number of outstanding women who have excelled at their jobs in the jewelry industry. The gala recognizes the accomplishments of women in the industry in a variety of categories, including; manufacturing, retail, design, education, sale [...]

Whiteflash on Cover of Bridal Guide

Wed, 08 Aug 2007 00:00:00 -0500

Wearing an Whiteflash A CUT ABOVE® hearts and arrows diamond valued at over $100,000, this month’s Bridal Guide cover girl has every reason to smile. Her duchesse satin gown, embroidered with crystals and pearls is accompanied by sizzling marquise and brilliant-cut diamond earrings, a delicate three-stone diamond pendant and a sparkling bracelet with flower-shaped diamond clusters. The center stone is a blinding 5-carat round hearts and arrows masterpiece set in a platinum ‘champaigne pave’ setting which [...]

AGS Announces New Membership Designation

Mon, 06 Aug 2007 00:00:00 -0500

From AGS, Las Vegas, Nevada - Representatives of the American Gem Society™ announced a new membership designation for American Gem Society members who have successfully completed Jewelers of America’s Certified Bench Jeweler certification, an exam process created to assess existing expertise and knowledge, as well as the American Gem Society education requirements, during 2007 International Conclave in Denver, Colorado. The Certified Jewelry Arts Professional designation was spearheaded by a committee ch [...]

Diamonds: How to tell CZ from Diamond

Mon, 06 Aug 2007 00:00:00 -0500

Diamonds: How to tell CZ from Diamond Diamond stimulants like CZ may be suitable for costume jewelry, and the average person in casual circumstances may not know the difference between a CZ and a natural diamond. However, no professional will be fooled and laymen who would like to know the difference between diamond and CZ can try these fun and easy tests. The Huff Test Hold the stone in question next to a diamond and "huff" on them with your hot breath. Both stones will fog up. The diamond will clea [...]

Holloway Cut Adviser Earns US Patent

Mon, 06 Aug 2007 00:00:00 -0500

For years Garry Holloway's diamond-cut consultancy has had strong alliances with leading international diamond researchers and websites. Well-known for his portable ideal-scope, a tool used to show the cut quality of diamonds, he developed the Holloway Cut Adviser (HCA) system in 2000. The HCA was used to grade the cut quality of more than a billion dollars of diamonds in its first year alone. Garry Holloway, FGAA, DipDT, JAA Appraiser From Rapaport News (Jeff Miller) - The United States' Patent & Tra [...]

Goldie Jewelry Design Competition Winner is Jennifer Lam

Tue, 31 Jul 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – GIA London recently named Jennifer Lam, a graduate of GIA London’s graduate gemologist program, as the winner of the inaugural H. Goldie Jewelry Design Competition. Lam was presented with a £1,000 award and £500 trip to BaselWorld 2007, Europe’s premier jewelry fair, as a result of her winning entry. Open to all students enrolled in GIA London’s Jewelry Design classes, the competition is made possible by an ongoing donation from London-based diamond brokers H. Goldie & Co. Lt [...]

JA Trade Show Attendees get Priority GIA Service

Tue, 31 Jul 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – The Gemological Institute of America’s (GIA) New York Laboratory will offer “priority laboratory services” to Jewelers of America (JA) trade show attendees before, during and after the run of the upcoming trade show on July 29 to August 1, 2007 in New York. According to Tom Moses, senior vice president – GIA Laboratory and Research, “With this GIA priority laboratory service, JA attendees coming to New York for a few days for a great trade show can submit their items of diamo [...]

Stuller Suspends Sale of Blue Topaz

Tue, 31 Jul 2007 00:00:00 -0500

Stuller Inc. has temporarily suspended the sale of Swiss, London, and Sky Blue Topaz loose gems and jewelry, “due to recent developments regarding the importation and distribution of Irradiated gemstones,” the Lafayette, La., company said on its Web site. Nuclear Regulatory Commission regulations require the initial importer of nuclear irradiated gems to be licensed by the NRC. “Currently, there does not appear to be any entity licensed by the NRC for the import, possession, or distribution of nuclear i [...]

GIA Career Fair Approaches

Tue, 31 Jul 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – The 2007 GIA Career Fair will take place in just seven days – Friday, July 27, from 9 a.m. to 3 p.m. at the Jacob K. Javits Convention Center in New York City. Considered the jewelry industry's most prominent job event, Career Fair should not be missed by anyone pursuing a career in gems and jewelry. This year, a record-breaking number of companies – over 50 in all – are recruiting at Career Fair. Whether you're a first-time job seeker or a seasoned jewelry professional, Car [...]

G&G Summer 2007 Edition in August

Tue, 31 Jul 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – The Summer 2007 issue of Gems & Gemology, scheduled to mail to subscribers in early August, features a review of global rough diamond production since 1870, a look at the performance of several common emerald-filling substances, and the debut of a new section, Rapid Communications. In the lead article, “Global Rough Diamond Production Since 1870,” exploration geologist Dr. A. J. A. Janse reviews and analyzes annual production statistics (by value and carat weight) for the wor [...]

GIA Now on iTunesU

Tue, 31 Jul 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – Have you ever wanted to go behind the scenes and experience the sights and sounds of an Imperial topaz mine in Brazil? Maybe you’d like to watch a seminar on laser-drilled diamonds or a tutorial on accounting basics from the GIA School of Business. These are just a few examples of the free video and audio content that current students and graduates of any GIA course can now access through GIA on iTunes U. The Institute joins a growing number of U.S. colleges and universities [...]

AGS Launches Online Report Verification

Tue, 31 Jul 2007 00:00:00 -0500

From AGS, Las Vegas, Nevada - AGS Laboratories announced the launch of Report Verification, a new feature that allows visitors to conveniently verify a diamond grading report online. Report Verification is located at www.agslab.com. Though the new feature will mainly target consumers, anyone with an AGS Laboratories diamond grading document can access and use Report Verification. “We wanted to make it easier for consumers to verify their AGS Laboratories’ Diamond Grading Documents,” noted Peter Yantzer, [...]

AGS Unveils New "Diamond Quality Analysis"

Tue, 31 Jul 2007 00:00:00 -0500

From AGS, Las Vegas, Nevada - Small is the new “mighty” at AGS Laboratories. The Lab unveiled a new diamond grading document at the JCK Las Vegas show today, the Diamond QualityTM Analysis (DQA). The DQA is similar to the Diamond QualityTM Document though in a more compact 8.5’’ x 4.75’’ format. The DQA contains a complete analysis of the diamond’s Cut, Color, Clarity, and Carat Weight, and while a laser inscription is included in the document, it will not have a plot. The DQA will be used for diamonds w [...]

Coaches at GIA Jewelry Career Fair in NY

Tue, 10 Jul 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – There are sports coaches, life coaches and drama coaches. The gem and jewelry industry offers coaches of its own at the GIA Jewelry Career Fair on July 27 at the Jacobs Javits Center in New York. At Career Fair, the jewelry industry’s annual recruiting event, job seekers not only get to interview with top employers, but they also get to meet, listen and learn from scores of gem and jewelry VIPs who share their insights in workshops, panel discussions and through career [...]

Financial Status of Diamond & Jewelry Industry

Mon, 09 Jul 2007 00:00:00 -0500

The following presentation was given by G. Loet Kniphorst, Global Head, International Diamond & Jewellery Group at ABN AMRO Bank N.V. at the WFDB/IDMA Presidents Meeting in Amsterdam June 2007. Ladies and Gentlemen, It is a pleasure for me to be invited at this (WFDB) Presidents’ Meeting, especially since it is held in my home town of Amsterdam. Not often I get the opportunity to come to Amsterdam for the diamond business, as most of our clients and events like this one are located elsewhere. [...]

Munsteiner Exhibit Draws Capacity Crowd

Mon, 09 Jul 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – An opportunity to meet Bernd Munsteiner, one of the world’s best-known gem artists, drew a capacity crowd to the GIA Museum on June 8. The gala event marked the opening of the new exhibit, “Reflections in Stone,” which showcases a retrospective of Munsteiner’s unique and distinctive carvings from the last several decades. The German artist sparked a revolution in the gem-cutting when he pioneered an entirely new direction in gem carving more than 40 years ago. Innovative and a [...]

GIA: Detection & Durability of Serenity Coated "Fancy Color" Diamonds

Mon, 09 Jul 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. Adapted from Gems & Gemology by Russell Shor © 2007 Gemological Institute of America. All rights reserved With the advent of HPHT treatments and sophisticated irradiation techniques, the age-old practice of coating diamonds to enhance their color would seem to be a thing of the past. However, the GIA Laboratory has seen an increase in coated diamonds submitted in recent months, which prompted researchers to investigate a new commercial coating that is now in the diamond market [...]

Liddicoat Scholarship Fund Campaign Underway

Tue, 03 Jul 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – The Gemological Institute of America’s (GIA) fifth annual Richard T. Liddicoat (RTL) Scholarship Fund Campaign is now underway. Contributors to the scholarship campaign, which runs through December, will be helping qualified individuals build their careers in the gem and jewelry industry. The RTL Scholarship Fund was created by the GIA Alumni Association in 2003 to honor Liddicoat, the Institute’s longtime president and chairman, who is regarded as the “Father of Modern Gemolog [...]

Save $150 This Summer on GIA Online Business Classes

Tue, 03 Jul 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – The Gemological Institute of America has announced that for a limited time, the GIA School of Business is offering its online courses for $840 each – a savings of $150 per course. Sessions start July 16 and last 10 weeks. The special savings can be applied towards any of the eight online courses offered. “GIA online courses provide students convenient access to a comprehensive jewelry business education in the comfort of their own environment,” said Dr. Mink Stavenga, dean of [...]

Find Your Dream Job at GIA's Career Fair

Tue, 03 Jul 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – Are you passionate about jewelry and thinking about a career in the industry? Then don’t miss the upcoming GIA Jewelry Career Fair on July 27 at the Jacob Javits Center in New York City. Career Fair is considered the industry’s premiere recruiting event and can get you up-close and personal access to high-profile companies, leading industry experts and even, ultimately – a profession in the jewelry industry. Besides having the opportunity to interview with top employers, atte [...]

GIA Collection Receives Three In-Kind Donations

Tue, 03 Jul 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – Visitors to the Gemological Institution of America’s (GIA) Collection booth at industry shows often make donations of their own when they see the positive response the displays typically generate. This year’s JCK show exhibit of loose cultured pearls and cultured pearl jewelry had the same effect. Robert E. Kane, president and CEO of Fine Gems International in Helena, Mont., donated a set of 54 rough and cut sapphires. The collection, which weighs a total of 21.24 carats, is fr [...]

GIA Hosts First Law Enforcement Training Day

Tue, 03 Jul 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – According to the Jewelers’ Security Alliance (JSA), the jewelry industry lost more than $105 million in 2006 due to crime. To help combat these losses, which frequently combine with the potential for violence, the Gemological Institute of America (GIA) was recently called upon by federal and local law enforcement to provide a full day of diamond and gem training. Dan McCaffrey (left), special agent for the FBI, is shown here using a microscope with Dan Campbell, director of E [...]

07/07/07 Proving Popular For Weddings

Tue, 03 Jul 2007 00:00:00 -0500

Popular wedding dates Saturday July 7, 2007 will be one of the most popular wedding dates in history. Over 38,000 weddings are being reported that day on theknot.com, whereas a typical weekend in July has closer to 10,000 weddings. Some couples are taking the number seven even farther than the date, hosting seven bridesmaids and bridegrooms, seven course banquets and, of course, adding seven diamonds to the wedding band. The number seven is being played up by companies as well as couples. In Las Vega [...]

"Piece of the Pie" Winner

Mon, 02 Jul 2007 00:00:00 -0500

Congratulations to Margaret Barrus of California, winner of the “Piece of the Pie” Sweepstakes sponsored by Whiteflash.com, Martha Stewart and HGTV. Ms. Barrus will receive a stunning necklace created as part of a promotion for “Waitress,” the FOX-Searchlight film starring Keri Russell. The exquisite design features a platinum pan, yellow gold crust, diamond icing and ruby cherries. “Waitress” received universal raves and was prominently featured in every entertainment publication during its openin [...]

"Rockdoc" Bill Lieberum Passes Away at 59

Wed, 27 Jun 2007 00:00:00 -0500

Bill “Rockdoc” Lieberum, who passed away June 20 at the age of 59, was interred in his home state of Florida today. Well-known to internet bloggers for sharing professional opinions and advice at no charge, Lieberum was a specialist in consumer fraud and appeared as a court witness and on radio and TV talk shows over many years to expose “shady practices” in the diamond and jewelry business. He was a Gemological Institute of America Graduate Gemologist, a former American Gem Society retail store owner, [...]

AGS Labs Appoints New CEO

Mon, 18 Jun 2007 00:00:00 -0500

Frank Dallahan has been appointed as the new president and chief executive officer of the American Gem Society Laboratories. Frank Dallahan “This is a new position created to bring AGS Laboratories to the next level," said Clayton Bromberg, chairman of AGS Labs. "Frank’s varied experience and his reputation made him an ideal candidate for this position. The AGS Laboratories has experienced dramatic growth over the past few years, and the Lab board believes there is a significant growth opportunity ahead [...]

CRJP Explains 2008 System

Mon, 18 Jun 2007 00:00:00 -0500

From CRJP, London, UK – The Council for Responsible Jewellery Practices (CRJP), which promotes responsible ethical, social and environmental practices throughout the diamond and gold jewellery supply chain, held its annual general meeting (AGM) and a stakeholder meeting in London on 14 May 2007. The stakeholder meeting was attended by nearly 20 organizations, including non-governmental organizations (NGOs) and representatives of the worldwide diamond and gold jewellery industry. The stakeholder session [...]

EGL USA Introduces Light Performance on Grading Reports

Mon, 18 Jun 2007 00:00:00 -0500

EGL USA is introducing a new “360 º Diamond Report Service" available in July of this year. It will feature light performance as a new EGL measure for overall diamond quality. The new service was developed utilizing ImaGem’s light performance technology. The lab will be assigning a new overall grade for each diamond called the Diamond’s Natural Attraction, or DNA. It will be made of twelve elements relating to cut, proportion, light performance and polish & symmetry, or finish. Mitch Jakubovic, director [...]

Rapaport Awards Eli Izhakoff For Service to Industry

Mon, 18 Jun 2007 00:00:00 -0500

The Rapaport Group presented the first “Rapaport Award” to Eli Izhakoff for his long-time commitment to ensuring industry social and corporate responsibility. As Chairman of the World Diamond Council (WDC), Izhakoff has led efforts to eradicate conflict diamonds and protect the integrity of the diamond industry. The award was presented during the Rapaport annual state of the diamond industry conference at the JCK Las Vegas show 2007. The Rapaport Award recognizes outstanding individuals and organizations [...]

Susan Johnson Elected to ACCSCT

Mon, 18 Jun 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – The Gemological Institute of America (GIA) today announced that Susan B. Johnson, GIA’s director of education administration, has been elected school commissioner by the membership of the Accrediting Commission of Career Schools and Colleges of Technology (ACCSCT). Johnson will begin serving as part of a team of 13 ACCSCT commissioners starting July 1, 2007. The announcement marks the first time that a GIA staff member has been elected to a position on ACCSCT’s governing b [...]

JCK Fair Trade Jewelry Conference Highlights Sustainable Options

Mon, 18 Jun 2007 00:00:00 -0500

The Rapaport Fair Trade Conference at the JCK Las Vegas Show, highlighted viable options for the creation of sustainable development jewelry. Panelists from various organizations presented their views on the growth of global fair trade, the need for sustainable development in Africa and the accompanying demographic and labor issues. In addition, the conference looked at consumer interest in fair trade as well as the growing visibility of the concept in the business and media sectors. Lourens Maré, CEO [...]

Helzberg Rewards Good Samaritan

Mon, 18 Jun 2007 00:00:00 -0500

Helzberg Diamonds will be awarding $10,000 to a man who turned in a lost cargo bag with over $260,000 worth of jewelry in it. The Midwest Airlines employee who found it on the ground after his shift ended on June 11, 2007 discovered the valuables and turned it over to police. In appreciation for the man’s honesty Helzberg is awarding him the money and will be making an additional $5000 donation to a local court advocate group in the man’s name. [...]

India Bans Rough from Cote d'Ivoire

Mon, 18 Jun 2007 00:00:00 -0500

India has placed a ban on the import of rough diamonds from Cote d’Ivoire in compliance with the United Nations Security Council and other industry organizations. The UN, World Diamond Council and the Kimberley Process places bans on rough diamonds leaving that country after discovering that exported rough was funding weapons. [...]

Whiteflash & Richard Homer in a JCK "Cut Summit"

Thu, 14 Jun 2007 00:00:00 -0500

Two of the top designer-cutters in the diamond and gemstone world met in Las Vegas during the 2007 JCK show. Award-winning gemstone faceter Richard Homer viewed his exquisite gemstone collection. Homer is recognized as a pioneer of the concave-cutting technique. Gemstone facets are usually flat. Concave facets possess length and width but they also have depth to their shape because the cutting and polishing is performed on diamond-charged round cylinders. This creates facets that are three-dimensional in [...]

Intro to Scintillation Studies by AGSL

Tue, 12 Jun 2007 00:00:00 -0500

SCINTILLATION EVENTS AGSL defines scintillation as “The white or colored sparkles that are seen when the observer and/or the light source and/or the diamond moves.” Using their ray-tracing engine and computer muscle the lab is beginning to quantify scintillation events in a diamond by number, location and size. Since scintillation is dynamic AGSL has started to add animated analysis in planning for future grading systems. Click on this link to see a screen capture of a 9mm Tolkowsky close to face [...]

New Awards Program for GIA Alumni

Tue, 05 Jun 2007 00:00:00 -0500

The GIA Alumni Association is launching two new awards this month. “The GIA Alumni Association is continuing a year of change and growth with a new global awards program,” said Linda Ellis Harmeling, GIA’s vice president and chief Advancement officer. “The goal is to encourage graduates to continue their professional development and leadership.” “The GIA Alumni Association is increasing its reach, and we look forward to forming new chapters around the world and expanding its programs and offerings,” Har [...]

Special Savings on GIA Business Courses This Summer

Tue, 05 Jun 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – With special savings available on GIA School of Business courses, the time has never been better to improve your jewelry business skills. Students enrolling in any online GIA School of Business course for the July 16 term will save $150 per course. Each 10-week course combines traditional business theory with jewelry industry specifics and practical strategies that students can immediately use in their careers. Eight courses, ranging from Retail Management to International La [...]

Recruiting at GIA's Jewelry Career Fair

Tue, 05 Jun 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – For seventeen years, GIA's Jewelry Career Fair, regarded as the industry’s premier recruiting event, has offered unprecedented hiring opportunities for gem and jewelry businesses. This year, Career Fair will be held on Friday, July 27, at the Jacob Javits Center in New York and on Friday, Oct. 19, at GIA’s Robert Mouawad Campus in Carlsbad, Calif. Career Fair will again offer firms the perfect opportunity to recruit and hire some of the industry’s most skilled and talented ca [...]

Exhibits, Poster at GIA Collection Booth in Las Vegas

Tue, 05 Jun 2007 00:00:00 -0500

JCK Show attendees who stop by the GIA Collection booth (No. 34548 at the AGTA GemFair Cultured Pearl & Jewelry Pavilion) during the show can pick up the limited-edition 2007 GIA Collection poster. The free poster features Bradley Weber’s 2002 AGTA Spectrum Award–winning ring titled “Neptune’s Birth.” The ring will be on display at the booth as part of an exhibit of loose cultured pearls and cultured pearl jewelry from sources such as French Polynesia, the South Seas, Japan, China, and the United States. [...]

GIA Offers New Diamond Grading Services

Tue, 05 Jun 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – The Gemological Institute of America (GIA) is introducing several new diamond grading services and restructuring its diamond grading fee structure. These changes will become effective June 4, 2007. “The GIA Laboratory is committed to bringing the best possible laboratory services to our clients,” said Tom Moses, senior vice president of GIA Laboratory and Research. “We’re working on several levels to bring this about: from offering new services at new prices to expanding [...]

GIA Plans Global Expansion

Tue, 05 Jun 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – The Gemological Institute of America (GIA) announced that its Board of Governors, here for a biannual governance meeting, has approved plans for GIA to expand its global footprint. The organization will now initiate efforts to strengthen its international presence with new state-of-the-art laboratories and research centers as well as educational facilities in Southeast Asia, southern Africa, and other regions across the globe. In addition, GIA will add diamond grading services [...]

GIA Board Releases Record Funding for Scholarships

Tue, 05 Jun 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – The Gemological Institute of America’s (GIA) Board of Governors has released record funding for 2008 scholarships in the amount of $297,000 from the GIA Endowment Fund. This disbursement will fund approximately 49 new scholarships in the GIA Schools of Business, Gemology, and Jewelry Manufacturing Arts (both On Campus and Distance Education). This additional funding will allow the Institute to provide a total of 91 scholarships in 2008. For the first time ever, GIA scholarshi [...]

GIA Announces 3 Executive Changes

Mon, 21 May 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – The Gemological Institute of America (GIA) today announced the creation of a new position in Education, a new International Operations position, and the retirement of a senior executive. GIA has appointed Duncan Pay, director of Course Development, to the newly created position of Chief Academic Officer. In this new role, which will become effective Jan. 1, Pay will assume the responsibilities of Brook Ellis, vice president of Education, who has announced his plans to retire [...]

GIA ETP Explores Running a Jewelry Business

Mon, 21 May 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – The Gemological Institute of America’s (GIA) School of Business Executive Training Program (ETP) is a five-day (full-time) to two-week (evening) intensive program in jewelry business, developed specifically for aspiring and mid-level managers who want to learn the fundamentals of building and leading a successful jewelry organization. This June, the ETP is being offered at both GIA New York and GIA London. GIA’s ETP examines how leadership, strategy, finance, marketing, and o [...]

GIA Expanding Dossier Size Ranges

Mon, 21 May 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – GIA is expanding the carat weight range of diamonds that qualify for Diamond Dossier® service. “In response to heightened demand, we’re making our Diamond Dossier service accessible to more people through a wider range of diamond sizes,” said Tom Moses, senior vice president of GIA Laboratory and Research. “Effective June 1, we’ll be lowering the minimum size of diamonds graded to 0.15 cts. and raising the largest size to 1.99 cts.” Since it was introduced in late 1998, the co [...]

AGS Appoints Van Ells Director of Gemological Services

Mon, 21 May 2007 00:00:00 -0500

The American Gem Society Laboratories (AGS) has appointed Joe Van Ells as director of gemological services. Van Ells has served as large diamond grading manager and gemology instructor for Stuller, a gemstone buyer and quality assurance manager for QVC Shopping Network and a gemological instructor for GIA. Peter Yantzer, executive director of AGS Laboratories commented; “Joe shares the lab’s philosophy for setting the highest standards for diamond grading. He exemplifies the AGS Laboratories’ benchmar [...]

Beyonce and Armani ink Diamond Deal

Mon, 21 May 2007 00:00:00 -0500

Beyoncé Knowles is set to be the face - and voice - of Giorgio Armani's new perfume, Emporio Armani Diamonds. The 'Dreamgirls' star will lend her looks and vocal talents to a TV advertising campaign, after being handpicked by the revered Italian designer. A source told the New York Post newspaper: "They have known each other for seven years, and Armani feels Beyoncé represents the glamour and glitz of the fragrance." The 25-year-old beauty will reportedly sing "an old American song" in the commercia [...]

Online Sales to Increase 18 Percent This Year

Mon, 21 May 2007 00:00:00 -0500

From National Jeweler Network - Washington, D.C.—Non-travel online sales could reach $259.1 billion in 2007, an 18 percent increase over last year, according to a new report by Forrester Research for Shop.org. The study, "The State of Retailing Online 2007," predicts that the online apparel, accessories and footwear category will increase to $22.1 billion this year. Last year, $18.3 billion was spent on the category, marking the first time ever that American consumers spent more on online clothing purc [...]

Whiteflash in The Oregonian

Mon, 21 May 2007 00:00:00 -0500

Diamonds are forever. Youth lasts about 20 minutes and has a short attention span. But an online diamond company is going after the young and the rockless. Whiteflash.com sells diamonds. Loose diamonds. Set diamonds. Diamond bracelets. Politically correct diamonds. All kinds of permanent sparklers. Now anyone who can hum along to the tune of "Diamond Girl" or "Diamond Dogs" is probably too old to trust any online company to deliver diamonds. Personally, we're cool buying high thread sheets online, but i [...]

Why Sarin and Lab Report Numbers don’t always Match

Fri, 18 May 2007 00:00:00 -0500

Numbers may differ slightly among devices used to measure diamonds. This is the nature of instrumentation; none is perfect, only more or less precise and accurate. Fortunately, differences are so slight that they are insignificant in human terms. Official Numbers Because of their independence and consistency we consider the diamond’s laboratory report to be the “document of authority.” Sarin Error Non-contact scanners like Sarin, Ogi and Helium have a given error. Sarin’s error is ± 0.2 degrees angula [...]

Whiteflash A CUT ABOVE® and BrillianceScope

Tue, 08 May 2007 00:00:00 -0500

We are sometimes asked how Whiteflash A CUT ABOVE® diamonds perform on machines used by merchants as selling aids. The most popular of these is Brilliancescope; in use by several mall jewelry chain stores. * How do Whiteflash A CUT ABOVE® diamonds perform on GemEx’s BrillianceScope? They achieve the highest ratings. We had the BrillianceScope at Whiteflash for a trial period and measured 50 diamonds. The results were ideal, and we enjoyed analyzing the machine. [ Click to see reports for all 50 dia [...]

Blood Diamond Movie to Play in Sierra Leone

Tue, 08 May 2007 00:00:00 -0500

The United Nations World Food Program, in conjunction with Warner Bros. will present free screenings of the movie Blood Diamond in Freetown, Sierra Leone on May 8 and 9, 2007. The movie, directed by Edward Zwick, starring Leonardo DiCaprio, Djimon Hounsou and Jennifer Connelly, centered on the illicit diamond trade which fueled the 1990s civil war in that country. "It is wonderful to have the chance to make this story available to the people of Sierra Leone," Zwick said in comments to the media. "Afte [...]

GIA Spring G&G: Color and Serenity Coated Diamonds

Tue, 08 May 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. - The Spring 2007 edition of Gems & Gemology features articles on pink-to-red coral, a new type of coated diamond, and trapiche tourmaline from Zambia, plus the annual G&G Challenge quiz and more. Leading the Spring issue is “Pink-to-Red Coral: A Guide to Determining Origin of Color,” by Christopher Smith and co-authors. Pink-to-red coral has been a popular ornamental gem material for thousands of years, and pale coral is often dyed to give it this desirable color. The article [...]

GIA and CSUSM Libraries to Share Resources

Tue, 08 May 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. - The libraries at California State University San Marcos (CSUSM) and the Gemological Institute of America (GIA) have announced the two libraries are extending borrowing privileges to each other’s students and faculty. The Richard T. Liddicoat Gemological Library and Information Center (GIA Library), located on the Robert Mouawad campus of GIA in Carlsbad, Calif., will loan materials to non-GIA students and staff for the first time. In return, GIA students and faculty will have [...]

Ellis Wins GIA DETC 2007 Distinguished Service Award

Tue, 08 May 2007 00:00:00 -0500

Brook Ellis, (left), received the 2007 Distinguished Service Award in Tucson, as presented from Mike Lambert, DETC executive director. From GIA, Carlsbad, Calif. - Brook Ellis, GIA’s vice president of Education, has been presented with the “2007 Distance Education and Training Council’s Distinguished Service Award.” Michael P. Lambert, executive director of DETC, said, “This honor is given to individuals in the distance education field for their outstanding service that has enhanced the image of distan [...]

GIA Museum Wins Award for Calendar

Sat, 05 May 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. - The 27th Annual American Association of Museums (AAM) Publications Design Competition acknowledges excellence in the graphic design of museum publications. It is the only national, juried event involving publications produced by museums of all kinds and sizes. Two awards were given under the “Calendars” category for museum budgets under $750,000 – “First Place” and “Honorable Mention.” The GIA Museum won the “Honorable Mention” award for the “Happy Holidays” calendar that GIA [...]

5th Sinkankis Symposium "Most Successful Ever"

Sat, 05 May 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. - The 5th Annual Sinkankas Symposium held Saturday, April 21, may have been the most successful Sinkankas Symposium ever, according to organizer Roger Merk. None of the 140 attendees at the day-long, sold-out educational event − which focused on jade − would have disagreed with him. The audience heard world-renowned specialists talk about jade deposits, trends in the jade jewelry market, gemological characteristics of the different varieties, tips for fashioning the material, [...]

Liberia Admitted to Kimberley Process

Sat, 05 May 2007 00:00:00 -0500

Liberia has been admitted to the Kimberley Process following an assessment mission led by the European Commission, along with representatives from Botswana, industry and civil society. This development, along with the UN Security Council’s decision to lift the diamond embargo on Liberia on April 27, means Liberia will now be able to export its rough diamonds legally to other Kimberley Process countries. The country has been under UN sanctions for six years. Kimberley Process officials have visited Liberi [...]

Whiteflash Repeats as “Winner of Distinction”

Thu, 03 May 2007 00:00:00 -0500

Whiteflash.com has been named a Houston Better Business Bureau “Winner of Distinction” for the second consecutive year. The company recoeved the award at the InterContinental Hotel in downtown Houston at a banquet recognizing businesses in the Greater Houston area for achievements and commitment to overall excellence and quality in the workplace. Better Business Bureau member companies must maintain an ongoing and superior level of commitment to ethics, overall excellence, and quality in the workplace t [...]

Win a "Piece of the Pie" from Whiteflash and FOX-Searchlight

Thu, 03 May 2007 00:00:00 -0500

The clever, eye-catching PIECE OF THE PIE was prominently featured on Ms. Russell’s neck in US Magazine. It features a platinum pan, yellow gold crust, diamond icing and ruby cherries. Only three such pieces were created. One went to charityfolks.com to benefit the Adrienne Shelly Foundation. Shelly, who produced, directed and stars in “Waitress” was murdered last year in New York City. Another exclusive PIECE OF THE PIE design created for this movie by Whiteflash will be auction [...]

Sotheby's New York Jewelry Auction Brings $22 Million

Fri, 27 Apr 2007 00:00:00 -0500

Sotheby’s auction house held a sale of “Magnificent Jewels” in New York city on April 24 which returned $22,440,200 with the top four lots all selling for more than $1,000,000. A 74.95 ct fancy intense yellow diamond, sold for $2,056,000 represented the top lot. The second was an 18.54 ct emerald which brought $1,888,000. A 16.98 ct D VVS1 emerald-cut diamond by VanCleef & Arpels sold for $1,552,000 as did a necklace signed Reza, Paris, with a 30 ct baguette collar suspending a 48.91 ct J VS2 pear-shaped [...]

Sarin Appoints US West Coast Rep

Fri, 27 Apr 2007 00:00:00 -0500

Guy Zymann has been appointed U.S. West Coast Representative for Sarin Technologies, a manufacturer of technological tools for the diamond industry. He will be responsible for the sales and support of Sarin products used by diamond and jewelry retailers in the region. This appointment comes with Sarin’s decision to enhance its focus on the US retail diamond industry. Marketing VP Udi Lederer commented “This year marks our commitment to resolving consumer confidence issues related to diamond quality on th [...]

End to Liberian Sanctions Recommended

Fri, 27 Apr 2007 00:00:00 -0500

A Kimberley Process delegation visited Liberia earlier this month to assess that country’s readiness to join KP. Sanctions have existed since 2001 when it was discovered Liberia’s exports were funding arms. After taking office in early 2006 President Ellen Johnson-Sirleaf has made continued requests to lift sanctions. The United Nations Security Council confirmed that the ban on exports would be reviewed. On April 28 Grand Cape Mount County Senator Abel Massaly appeared on local media, also calling upon [...]

JCK 2007 Bigger Than Ever

Thu, 26 Apr 2007 00:00:00 -0500

From JCK Events - Jewelry retailers from around the world will have the opportunity to be enlightened by leading industry authorities who are scheduled to speak in the expanded educational program at JCK Las Vegas. In addition to perusing the exhibits and attending the special events, retailers should plan to take time to participate in this unparalleled educational program taking place in two buildings this year at both the Venetian Resort Hotel Casino and the Las Vegas Convention Center (LVCC). The conf [...]

AGS Heads to Denver for International Conclave 2007

Fri, 20 Apr 2007 00:00:00 -0500

From AGS, Las Vegas, Nevada - The American Gem Society’s International Conclave will be held in Denver, Colorado from April 25-28, 2007 at the Denver Marriott City Center. Five ground-breaking speakers will present programs throughout the four-day conference recognized as one of the industry’s premier educational and networking events. Jim Collins, Andrea Learned, Renée Mauborgne, Scott Ginsberg, and Ross Shafer will make an appearance at this year’s Conclave— each exemplifying the highest level of experi [...]

“White Magic” Casts its Spell on GIA through May 2007

Thu, 19 Apr 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. - Since Jan. 19, the Gemological Institute of America (GIA) Museum has hosted the South Sea Pearl Consortium’s exhibit, “White Magic.” The exhibit will be on display at the Institute’s Carlsbad headquarters through May 15. Sponsored by the Paspaley Pearling Company, the exhibit features South Sea cultured pearl jewelry by 16 international jewelry designers, including Henry Dunay, Ellagem, Fai Co, Lily Lam, Christian Tse, Stephen Webster, and David Yurman. For the exhibit, Paspale [...]

AGS Labs Enhances Diamond Quality Document

Thu, 19 Apr 2007 00:00:00 -0500

From AGS, Las Vegas, Nevada - AGS Laboratories announced today that they are adding user-friendly explanatory information to their Diamond QualityTM Document (DQD) that is aimed at benefiting retailers and consumers alike. The enhanced DQD explains all eleven factors of the AGS Performance-Based Cut Grade System. AGS Labs’ primary goal with this enhanced version of the DQD is to help retail sales associates in their presentations to consumers. During their sales presentation, associates can easily explai [...]

GIA Presents 2006 Volunteer Award

Thu, 19 Apr 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. - The Gemological Institute of America (GIA), the world’s foremost authority in gems and gemology, will present its 2006 GIA Chapter Volunteer Award to U.S. Virgin Island Senator Shawn-Michael Malone in recognition of his work in establishing an alumni chapter in St. Thomas. The chapter works to establish the study of the science of gems and gemology on the island in recognition of the importance of jewelry to the tourism industry there. The presentation takes place at the “GI [...]

GIA Recognizes 2006 Staff of the Year

Thu, 19 Apr 2007 00:00:00 -0500

Pictured are Mari Okada, Jim Shigley and Ramon Nevarez. Photograph by Robert Weldon. From GIA, Carlsbad, Calif. - The Gemological Institute of America (GIA) recognized five individuals as exemplary employees during its annual Staff of the Year Awards on Dec. 14, 2006 at the Carlsbad campus. Each year, this Award is bestowed upon staff members who have distinguished themselves by demonstrating significant contribution to GIA, excellence in service, and a professional approach to advancing GIA’s mission [...]

GIA Recognizes 2007 DETC Graduate of the Year

Thu, 19 Apr 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. - Gemological Institute of America (GIA) graduate Brian Denney, who chose gemology over a medical career two years ago, was recently selected as the 2007 Distance Education and Training Council (DETC) Outstanding Distance Education Graduate of the Year. This annual award, presented by the DETC, is given to the GIA student who upholds the highest standards of academic and personal excellence. The DETC is the national accrediting commission that accredits GIA’s Distance Education [...]

GIA LabDirect Operation Opens in Tokyo

Thu, 19 Apr 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. - The Gemological Institute of America today announced the AGT Gem Laboratory in Tokyo will begin operations as a GIA LabDirect consolidator on Monday, April 2. GIA announced the creation of LabDirect in August as a way to widen access to its laboratory services by setting up an international network of local take-in windows and consolidators to serve more local areas. According to Tom Moses, senior vice president – GIA Laboratory and Research, “GIA is expanding its presence i [...]

GIA Seminars, and Classes at 2007 Tucson Trade Shows

Thu, 19 Apr 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – During the upcoming 2007 Tucson trade shows, the Gemological Institute of America (GIA) will offer show goers the opportunity to get acquainted with the latest gemological equipment, attend free educational presentations, and take advantage of the Institute’s special offers available only to trade show attendees. The Institute will have booths at the American Gem Trade Association (AGTA) GemFair at the Tucson Convention Center (Jan. 31–Feb. 5) and at the Tucson Hilton East fo [...]

GIA to Participate in National Museum Assessment Program

Thu, 19 Apr 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – TheGemological Institute of America (GIA) Museum has been selected to receive a Museum Assessment Program (MAP) Institutional Assessment Grant. The MAP program was created to help recipient museums find ways to improve their institutions on every level. It is administered by the American Association of Museums (AAM) through a cooperative agreement with the Institute of Museum and Library Services (IMLS). “We are honored to be one of only 48 museums in the U.S.to receive a MA [...]

Jade is Topic of 5th Annual Sinkankas Symposium

Thu, 19 Apr 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. - For most people, jade evokes an image of a brilliant green gemstone. Surprising to many, it also occurs as luminous examples of many other colors including white, orange, and lavender. Because of its beauty and durability, jade has been treasured around the world for centuries. Jade has been valued as a gem material for thousands of years. Photo by Tina Hammid. The public is invited to explore the world of jade at the Fifth Annual Sinkankas Symposium, to be held Saturday, [...]

Marianne Hunter Lecture at GIA

Thu, 19 Apr 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. - The Gemological Institute of America (GIA) offered the second address in its 2007 Museum Lecture series, “A Synergy of Art and Science,” on Wednesday, April 3. This special presentation featured award-winning jewelry designer Marianne Hunter, who shared how her techniques combine a variety of materials to create an “Inspirational Interplay: The Collaboration of Arts and Materials.” This necklace was created by Marianne Hunter with a combination of enamels and natural gem mate [...]

INTA Gems Donates Napa-Inspired Design to GIA

Thu, 19 Apr 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – Miss California USA 2007 Meagan Tandy, and INTA Gems founders Jerry and Connie Pheng Young with their son Peter Young, G.G., presented the GIA Museum with INTA Gems' "Vinissimo" ruby and diamond necklace Feb. 26. INTA Gems is the official jeweler for Miss California USA and donated the necklace in honor of Tandy. The Vinissimo necklace, a combination of 3.35 carats of rubies and 1.3 carats of diamonds set in 18k white gold, was created by Peter Young following a trip to Napa [...]

Inaugural Corporate Citizen Award presented to GIA

Thu, 19 Apr 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – The Carlsbad Chamber of Commerce introduced a new award called the “Corporate Citizen of the Year” and presented it to GIA at the Chamber’s 85th Anniversary Celebration on March 2. The Carlsbad Chamber of Commerceis the 10th largest in the state of California. Paul Thompson, Donna Baker and Gary Hill Presenting the award, Paul Thompson, chairman of the Carlsbad Chamber of Commerce’s Board of Directors said, “In order to be a good corporate citizen, an organization mustgive f [...]

GIA’s 2007 Education Catalog: Guide to Gem and Jewelry Careers

Thu, 19 Apr 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. - The Gemological Institute of America (GIA) has released its 2007 GIA Education catalog – the perfect guide for those looking to start or enhance a career in the gem and jewelry industry. GIA’s Education catalog has information for everyone, whether looking to become a career gemologist, jewelry designer, or business owner. The 105-page catalog explains in detail all of GIA’s courses and programs offered at the Institute’s three U.S. campuses, 11 international locations, as we [...]

GIA’s Shigley Named to New Title and Role

Thu, 19 Apr 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – The Gemological Institute of America has named Dr. James Shigley, long-time director of GIA Research, tothe newly created post of “GIA Distinguished Research Fellow.” Dr. James Shigley Tom Moses, senior vice president of the GIA Laboratory and Research said, “This new assignment will allow Jim to continue to serve the Institute as a public representative to the media and at trade and technical conferences throughout the world, but in a broader scope. He will have more freedo [...]

GIA Winter G&G: Graining, Pearls & Rare Gem Materials

Thu, 19 Apr 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – The Winter 2006 edition of the Gemological Institute of America’s (GIA) Gems & Gemology,which mailed Jan. 25, features articles on the effect of graining on diamond clarity grading at GIA and the identification of one type of treated “chocolate pearls.” Also appearing in this issue are reports on two unusual gem materials. Leading the Winter issue is “The Impact of Internal Whitish and Reflective Graining on the Clarity Grading of D-to-Z Color Diamonds at the GIA Laboratory,” [...]

GIA's AJP Program: Lower Tuition, Practical Knowledge

Thu, 19 Apr 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. - The Gemological Institute of America (GIA) has updated its Accredited Jewelry Professional Diploma Program (A.J.P.) and made it more affordable. Tuition for the program's three courses is now $125 for Jewelry Essentials, $140 for Colored Stone Essentials, and $130 for Diamond Essentials, for a combined program cost of $395. The A.J.P. program teaches gem and jewelry product knowledge, demonstratesproven sales techniques, and includes updates that will help sales associates s [...]

Record $235,269 in GIA Scholarships Granted

Thu, 19 Apr 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. – The Gemological Institute of America has awarded 43 scholarships for 2007 valued at $235,269 – the most ever allocated by the Institute. This record-breaking amount includes three new scholarships, the Michael Beaudry Scholarship, the George W. Juno Scholarship, and the DeYoung Family Scholarship Awards. The Michael Beauty Scholarship is GIA’s largest single scholarship established to date.New York–native Cynthia Santiago received this $29,560 scholarship, which will fully f [...]

South Sea Pearl Consortium Shares Pearl Secrets

Thu, 19 Apr 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. - The Gemological Institute of America (GIA) Museum launched its 2007 Lecture Series, “The Synergy of Art & Science,” with speaker Carolyn Jacoby’s South Sea Pearl presentation on Jan. 19 at GIA’s Carlsbad campus. In this year's lecture series, the GIA Museum will devote seminars throughout the year to examining the interaction between artistry and the science of gemology. Jacoby’s lecture explored this topic by looking into the culturing of South Sea pearls in the isolated re [...]

Winter 2007 Loupe Highlights Baker, Crowningshield

Thu, 19 Apr 2007 00:00:00 -0500

From GIA, Carlsbad, Calif. - The latest issue of The Loupe: GIA World News marks the award-winning publication’s 60th year and is set to release early next month. The cover story is on the Institute’s newly appointed president, Donna Baker, who is the fifth in its 75 years, and first female president.Baker shares her vision to keep service – to students, Laboratory clients and the industry at large – the Institute’s number-one priority. This issue also includes a five-page tribute to one of GIA’s foundin [...]

Color: Important Information About Color Appearance

Tue, 03 Apr 2007 00:00:00 -0500

Color grades are not absolute. Two diamonds with the same grade can appear very different, depending on which labs did the grading, cut quality, shape, size and other important particulars. Since we don’t wear a tag boasting the color of the diamond it’s important to know what factors may influence the color a viewer will see. Laboratory Grading It’s most important to know that laboratories don’t enforce the same standards. Diamonds graded by the AGS and GIA are held to the highest and most [...]

Win a stunning Princess Diamond Ring

Fri, 23 Mar 2007 00:00:00 -0500

Win a Diamond Ring from Whiteflash and FOX Some lucky author will win a dazzling 1 carat Whiteflash A CUT ABOVE® princess diamond engagement ring from online boutique Whiteflash.com in an ongoing promotion celebrating the new FOX series The Wedding Bells. “The Perfect Proposal Sweepstakes” is accepting romantic proposal ideas of 500 words or less through April 17. The author of the most original, romantic and fun submission will receive this beautiful prize, valued at $5000, from Whiteflash.com. E [...]

Valentine "Bellerina" winners....

Fri, 09 Mar 2007 00:00:00 -0600

Three lucky winners will receive beautiful “Bellerina” pendants from online boutique Whiteflash.com In a promotion thanking loyal customers, Whiteflash.com will provide each winner with this newly designed piece, crafted with five sparkling diamond melee dancing around a beautiful ‘Expert Selection’ center stone spun in a flower of white gold (valued at $1850 apiece). Every client who made an Whiteflash A Cut Above diamond and setting purchase in February was placed into the drawing. Th [...]

Whiteflash on Entertainment Tonight

Wed, 07 Mar 2007 00:00:00 -0600

Winners “Dig for Diamonds” in Cakes in a FOX/Whiteflash promotion A lucky winner screamed with delight as she uncovered a dazzling three-carat Whiteflash A Cut Above Princess cut diamond (The most visually balanced™ diamond in the world) set in a platinum Champaigne setting. 33 other winners dug through wedding cakes to find one-carat ‘Expert Selection’ diamond rings from online boutique Whiteflash.com. The exciting promotion took place in 31 cities across the USA last Friday, March 2 to celebrate The Wed [...]

Bloggers on Whiteflash

Mon, 05 Mar 2007 00:00:00 -0600

What people on the world wide web are saying about Whiteflash: Shop For Diamonds At Whiteflash.com By Global Warning(Global Warning) Whiteflash.com Inc is a specialist on-line diamond boutique with a history of offering the discerning on-line buyer diamonds that exceed the world's highest standards for craftsmanship and performance. /diamonds_info. Diamond World - http://diamond4life.blogspot.com/ Diamonds Are A Grill's Best Friend 17 May 2007 by Vivia [...]

Digging for Whiteflash Treasure

Fri, 02 Mar 2007 00:00:00 -0600

Screams pierced the air as finalists were chosen to “Dig for Diamonds” inside wedding cakes, as part of a radio promotion celebrating The Wedding Bells, a new FOX series from producer David E. Kelley. Dressed in veils and nuptial white T-shirts, hundreds of diamond seekers gathered in 30 cities across the USA for the opportunity to find rings inside wedding cakes. 35 exquisite rings, including a three carat masterpiece from Whiteflash's signature line of visually balanced Whiteflash A Cut Above diamond [...]

Path to ring may take you online - Chicago Tribune

Thu, 15 Feb 2007 00:00:00 -0600

Internet offers opportunities to customize a customary piece of jewelry For all of the ways couples today change up custom wedding ring , one tradition that remains popular is the diamond engagement ring. But thanks to the Internet, couples can inject a bit of individuality into the tradition by custom-designing their own engagement rings online. ("Champaigne Pave" design. Currently available in 950 platinum.) "Everybody's motivation with the engagement ring is to make something special," says Jo [...]

Whiteflash & Madison Together Again

Sun, 04 Feb 2007 00:00:00 -0600

"I always know I can count on Whiteflash to make me look stunning for my most important red carpet events,” said Madison Michele of her recent appearance at the 13th annual Screen Actors Guild (SAG) awards held at the Los Angeles Shrine Exposition Center. The celebrity reporter wore dazzling Whiteflash earrings and an enmeshed bracelet set with Whiteflash A Cut Above diamonds while speaking with many of film and television’s leading actors. TNT and TBS simulcast the ceremonies, where annual awards for [...]

What is the Diamond's Culet?

Mon, 22 Jan 2007 00:00:00 -0600

The culet is a tiny flat facet that may be put on the bottom of the pavilion of a diamond, parallel to the table facet at the top of the crown. Most modern round diamonds have either no culet (also described as pointed or closed), or a very small, or small culet. Large or extremely large culets were common in diamonds cut in the early part of this century, such as the Old European or Old Mine Cut. However, such large culets are rarely seen today. For many years all diamonds had the culet facet a [...]

The Final C: Choosing Your Diamond

Mon, 22 Jan 2007 00:00:00 -0600

Choosing Your Diamond can be a difficult and personal decision. The most important aspect of choosing a diamond is settling upon a Cut and Shape that you will love and finding the quality and confirmation that you feel comfortable with. Choosing a diamond is as important as learning how to buy a diamond. Recognizing the 4 C's when choosing a diamond is essential in finding the perfect diamond to give a lifetime of beauty. It's all about the Diamond's Cut: The only one of the 4Cs that is within man's con [...]

The Internet and Diamond Engagement Rings

Mon, 22 Jan 2007 00:00:00 -0600

Originating from 1477, the diamond engagement ring is the ultimate token of love and affection but the circle shape of an engagement ring is elemental and has been worn as adornment as far back as history is recorded. Now that people are buying diamond engagement rings online, the process of buying, choosing and even designing your engagement ring has never been easier. The Buying Process: Analyze her tastes in jewelry and you're on your way to buying an engagement ring she'll love almost as much [...]

Tips for your Diamond Engagement: The Proposal

Thu, 18 Jan 2007 00:00:00 -0600

Be Prepared: A search on Google returns over 32 million pages of clever proposal ideas from fortune cookies to skywriting. This article is designed to strengthen your preparations. Like any good boy scout, at Whiteflash.com we suggest that you BE PREPARED; the moment will be remembered for a lifetime. The Prime Directive: However you do it, quiet or loud, simple or complex, we believe the proposal should be something that relates to both of you. What brought you together? What interests do y [...]

5 Easy Steps to finding the Perfect Engagement Ring

Wed, 10 Jan 2007 00:00:00 -0600

Determine Your Budget: A trick that some unscrupulous jewelers try when a customer is shopping for an engagement ring is to make him think the the amount he spends is somehow related to how much he loves his mate. You've seen the commercials pushing the idea that your diamond engagement ring should set you back "2 months salary". Forget about that. Do some comparison shopping at both your local jeweler as well as online. Determine your own budget based on your personal situation. Be Organized: You [...]

The Pave Engagement Ring

Fri, 05 Jan 2007 00:00:00 -0600

The Pave Engagement Ring Pave Engagement rings (pronounced /diamonds_info. pah-vay) are named after pavement of all things. The reason is, pave diamonds are set so close together they appear to look like 'shiny' and 'sparkly' cobblestone pavement. One of the great things about selecting a pave diamond engagement setting is they typically maximize a ring's beauty, but not the cost - pave diamonds are so tiny they’re quite economical, but like larger diamonds the cut of pave varies, so be certain you’re gett [...]

European Union Vows to Tighten Kimberley Process

Thu, 21 Dec 2006 00:00:00 -0600

On January 1, 2007 the European Union will assume chairmanship of the Kimberley Process. The body has vowed to strengthen the process and deal actively with any crisis which could compromise its effectiveness. Participating KPCS governments now monitor and certify all rough diamonds in their territory before export and forbid any rough diamonds from entering their territory without an approved KPCS certificate. The Kimberley Process has dramatically reduced the scope of conflict diamond trade. Some estim [...]

Zimbabwe Residents Arrested for Illegal Possession

Thu, 21 Dec 2006 00:00:00 -0600

Five men, including one Belgian national, were arrested in Zimbabwe, charged with possession of diamonds from the Marange district. That country recently opened up the Marange diamond mine to all residents. Finders of diamonds are supposed to sell discovered rough to the state according to regulations, but the open market may pay more than the state is willing to. In an effort to control possession, police have set up roadblocks to search residents. [...]

GIA to Provide Geographic Origins on Emerald Reports

Wed, 20 Dec 2006 00:00:00 -0600

From GIA, Carlsbad, Calif. - The Gemological Institute of America (GIA) will begin offering geographic origin determinations on its Emerald Identification Reports, effective December 1, 2006. Shane McClure, director of Gem Identification in GIA’s Carlsbad Laboratory, said, “We are very pleased to be expanding our emerald services to include geographic origin information on our reports. This is another step forward in our commitment to offer GIA’s laboratory and research services to the colored stone indu [...]

GIA Staff and Students Donate to Local Hospices

Wed, 20 Dec 2006 00:00:00 -0600

Courtesy, GIA From GIA, Carlsbad, Calif. - The Gemological Institute of America’s (GIA) annual holiday gift drive, organized by Institute staff and students, collected more than $7,826 this year in cash, toys, and food. As a result, 360 gifts and 72 dinners will be given to local families in need during the holidays. The staff and students presented the funds and gifts to two north San Diego County nonprofit organizations, Hospice of the North Coast and The Elizabeth Hospice, on Dec. 13. Both hospice or [...]

GIA’s Museum Collection Receives Large Turkish Diaspore

Wed, 20 Dec 2006 00:00:00 -0600

From GIA, Carlsbad, Calif. - The Gemological Institute of America (GIA) recently received a 24.60 ct. step-diamond cut, color-change Turkish diaspore that is marketed as Zultanite™. The gem was donated by Zultanite Gems LLC and will become part of the Institute’s permanent Museum collection. This turkish diaspore appears yellow-green/green yellow in daylight/fluorescent light and shifts to brownish, purplish-pink in incandescent light. Gift of Zultanite Gems LLC. Photo by Robert Weldon. Courtesy, GIA [...]

Clarity: What is Clarity Enhancement?

Fri, 15 Dec 2006 00:00:00 -0600

Clarity: What is Clarity Enhancement? Clarity enhancement techniques include laser drilling and fracture filling. The AGS and GIA will not accept fracture-filled diamonds for grading. They will grade laser drilled diamonds but the FTC requires that it be noted on the grading report. Whiteflash will not sell clarity or color enhanced diamonds. Laser Drilling Laser drilling was developed in the 1980s. An infrared laser is used to bore fine holes into a diamond in order to selectively target [...]

Children's "Mood" Necklaces Recalled due to Lead Poisoning Hazard

Wed, 13 Dec 2006 00:00:00 -0600

From JCK News - The U.S. Consumer Product Safety Commission issued a voluntary recall of "Children’s Mood Necklaces and Diva Necklaces." Consumers should stop using recalled products immediately unless otherwise instructed, CPSC said in a statement. The recalled jewelry contains high levels of lead, CPSC said. Lead is toxic if ingested by young children and can cause adverse health effects. CPSC said that there are 51,600 units in the market. The recalled Mood Necklaces are multi-colored pendants shaped [...]

Children's "Powerpuff" Necklaces Recalled due to Lead Poisoning Hazard

Wed, 13 Dec 2006 00:00:00 -0600

The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed. (To access color photos of the following recalled products, see CPSC's Web site at http://www.cpsc.gov/.) Name of Product: Children's Powerpuff Girls necklaces Units: About 48,000 Importer: Rhode Island Novelty, of Cumberland, R.I. Hazard: The [...]

Blood Diamond has little initial impact on Consumers

Wed, 13 Dec 2006 00:00:00 -0600

According to reports from the Jewelry Consumer Opinion Counsel, after polling over 2900 consumer panelists, 60 percent of those who saw the movie Blood Diamond this past weekend indicated it did not influence their opinion of the diamond industry and 64 percent understand that the industry has safeguards in place to prevent the sale of conflictn diamonds in the consumer market. Two-thirds of those polled say the movie will not have an impact on their willingness to purchase diamond jewelry and near [...]

Ghana to Tighten Internal Controls

Wed, 13 Dec 2006 00:00:00 -0600

According to reports from the Ghana news agency, that country has inaugurated a Kimberley Process Certification Oversight Committee in an effort to ensure that conflict diamonds will not cross that nation’s borders. At the Kimberley Process Plenary in Botswana last month Ghana was accused of allowing diamonds from the Ivory Coast (Cote d’Ivoire) to enter the country for illicit export with Kimberley Process certificates. Ghana was given three months to take measures to take action to strengthen intern [...]

FTC to Consider Amending Use of "Cultured"

Wed, 13 Dec 2006 00:00:00 -0600

The Jewelers Vigilance Committee (JVC) in association with 10 other jewelry industry associations filed a petition with the Federal Trade Commission (FTC) to amend the FTC Guidelines for the Jewelry, Precious Metals and Pewter Industries to add the term “cultured” to the list of unfair or deceptive terms when used in conjunction with jewelry industry products. The primary reason behind this request is so consumers will not be deceived when the term “cultured” is used in conjunction with products other th [...]

OGI - Yehuda Introduce Rough Color Evaluator

Wed, 13 Dec 2006 00:00:00 -0600

OGI Systems and Zvi Yehuda, an Israeli developer of color machines, have introduced a colorimeter which will predict color in rough diamonds. According to reports the accuracy for rough diamonds in the D-K range as well as fancy yellow is +/- ½ color grade. An indication of fluorescence is given and the detects Fancy yellow in the following groups: None, light fancy yellow, fancy, intense fancy, and vivid fancy. The technology can also detect type IIA diamonds, and determine which are suitable for HPHT [...]

Record-Setting Spending Occuring Online

Wed, 13 Dec 2006 00:00:00 -0600

According to comScore Networks, Reston VA, consumer online retail spending on US Websites reached a record-setting $647 million on Dec 4. This represents a 26 percent increase over the corresponding day last year. During the first 35 days of the season this year total online retail spending reached $13.7 billion, which is a 25 percent increase compared to corresponding days in 2005. [...]

While Supplies Last!

Wed, 13 Dec 2006 00:00:00 -0600

Imagine her surprise when you follow up her diamond gift with a beautiful pearl necklace! Make any Whiteflash A Cut Above or Expert Selection diamond purchase of $1000 or more and receive this elegant 16" necklace with our compliments. Set with approximately 14 evenly spaced freshwater pearls, the fine sterling silver cable chain has a lobster clasp for added security. Whether it’s a gift for you or a gift to give this elegant necklace is the perfect companion for a girl’s best friend. Terms and Con [...]

PGI Study Shows Internet Jewelry Research Growing

Tue, 05 Dec 2006 00:00:00 -0600

According to a study by Platinum Guild International USA the number of people researching fine jewelry on the internet is growing. In fact the internet is the number one resource for Men who are looking for what’s often their first fine jewelry purchase – the engagement ring. PGI-USA has added a new feature on its websites to assist shoppers called “Find a Retailer.” The section was created to identify reputable fine jewelry retailers offering platinum jewelry. Two other sections may be helpful to br [...]

GIA’s Kathryn Kimmel Receives Richard T. Liddicoat Award

Tue, 05 Dec 2006 00:00:00 -0600

Kathryn Kimmel, Courtesy GIA From GIA, Carlsbad, Calif. - Kathryn Kimmel, vice president of Marketing and Public Relations for Gemological Institute of America (GIA), has been awarded the Institute’s Richard T. Liddicoat Award for Distinguished Achievement, the highest honor GIA bestows on an individual. This award is granted on an infrequent basis and only to individuals who truly exemplify excellence. Kimmel is the 11threcipient of the Liddicoat Award, which was started in 1994. GIA President Donna [...]

GIA Seeks Auction Items for 2007 Tucson Dinner Dance

Tue, 05 Dec 2006 00:00:00 -0600

From GIA, Carlsbad, Calif. - The Gemological Institute of America (GIA) Alumni Association is asking for auction items for the 2007 Tucson Dance Party, “GIA Rocks Tucson,” on Feb. 2. The annual GIA alumni event is held during February’s Tucson gem and mineral shows and features dancing, networking, a buffet dinner, and both a live and silent auction. A ceremony presenting Alumni Awards and honoring recipients of the Richard T. Liddicoat Scholarships will also take place. “All proceeds from the dance pa [...]

GIA Elects Rodney Ewing to Board of Governors

Tue, 05 Dec 2006 00:00:00 -0600

Robert Ewing, Courtesy GIA From GIA, Carlsbad, Calif. - The Gemological Institute of America (GIA) has elected Dr. Rodney C. Ewing, a professor at the University of Michigan, as the newest member of its Board of Governors. Ewing, whose tenure begins immediately, will become one of the Institute’s 19 governors. With over 35 years of intensive experience in geology and mineralogy, Ewingis a leading researcher in his field. He has authored or co-authored approximately 500 research publications and has [...]

837-Diamond Ring Claimed to be World Record

Tue, 05 Dec 2006 00:00:00 -0600

Ukraine's Lobortas & Karpova jewelery house displayed a gold ring with 837 African and Yakutian diamonds in Kiev, claiming it is a new world record. The ring, owned by an unidentified Ukrainian businesswoman, is called "The Dance of an Angel". Its value has not been revealed, but similar rings from the collection fetched more than $50,000. The Dance of an Angel Lobortas & Karpova wants Ukraine to be a world force in expensive jewelery collections. Igor Lobortas, Head of the Lobortas & Karpova House s [...]

Whiteflash Blood Diamond Movie Review

Mon, 04 Dec 2006 00:00:00 -0600

Image: http://blooddiamondmovie.warnerbros.com/ On December 8 the Warner Bros movie 'Blood Diamond' opens nationwide. The film has been predicted to raise questions among consumers about the provenance of diamonds they purchase this holiday season and into the New Year. After a pre-screening we believe those questions can only result in a positive spread of awareness. Here are our thoughts: Depiction of the Diamond Industry Some diamond industry professionals were concerned that no temporal con [...]

First Look at GIA's new Synthetic Diamond Grading Report

Fri, 01 Dec 2006 00:00:00 -0600

From GIA, Carlsbad, Calif. - As previously announced, GIA will begin accepting synthetic diamonds for grading on Jan. 1, 2007, using the new report format unveiled today. Courtesy, GIA GIA Chairman Ralph Destino said that this report is a culmination of a process started last June when he announced to the World Federation of Diamond Bourses (WFDB) at their Tel Aviv congress that GIA intended to begin the grading of these stones. At that gathering, Destino told the delegates that GIA’s public-benefit m [...]

GIA Launches Holiday Site for Consumers

Wed, 22 Nov 2006 00:00:00 -0600

From GIA, Carlsbad, Calif. - The Gemological Institute of America (GIA) is easing holiday shopping stress with a new microsite designed to help those looking for that special gift of jewelry. The microsite, http://www.jewelrytrends.gia.edu/,has something for everyone: information about gemstones, tips for caring for jewelry, and the latest jewelry trends seen on the runways, in magazines, and at stores. The site's “Featured Gem” is tourmaline, a popular gemstone available in a multitude of colors. In [...]

GIA Names Donna Baker President

Wed, 22 Nov 2006 00:00:00 -0600

Donna Baker, Courtesy, GIA From GIA, Carlsbad, Calif. - The Gemological Institute of America (GIA) today announced the appointment of Donna M. Baker to the permanent position of president, effective immediately. Baker had been serving as GIA’s acting president since May 2006. The announcement came at the opening of the GIA Board of Governors’ regular November meeting in Carlsbad. Board Chairman Helene Fortunoff said, “The Board is very pleased to have Donna’s former interim presidency now made permane [...]

Barbara Berk Presents Modern Textile Art

Wed, 22 Nov 2006 00:00:00 -0600

From GIA, Carlsbad, Calif. - The Gemological Institute of America’s (GIA) 2006 Museum Lecture Series concluded with designer Barbara Berk’s presentation, “Of Potholders and Pigtails: Contemporary Applications of Textile Techniques in Metal." Berk revealed how she applied her childhood love of fabric and sewing to the weaving of precious metals by hand, thereby creating the “fabric” that becomes her jewelry, during her Oct. 18 lecture at the Institute’s headquarters in Carlsbad. "Aqua Rhapsody," fea [...]

Crowningshield Memorial

Wed, 22 Nov 2006 00:00:00 -0600

From GIA, Carlsbad, Calif. - On Jan. 11, 2007, GIA will host a memorial for G. Robert Crowningshield, who passed awayon Nov. 8. The service will begin at5 p.m. at the College Hall of the University Club of New York, with areception immediately following. The University Club of New York is located at One West 54th Street (at 5th Ave.). To attend, please RVSP by Friday, Jan. 5 to memorial@gia.edu or call 760-603-4255. Dress is business attire. In lieu of flowers being sent to GIA, if you would l [...]

Stars Shine with Whiteflash at Alzheimer’s Charity Gala

Wed, 22 Nov 2006 00:00:00 -0600

Princess Yasmin Aga Khan, daughter of film legend Rita Hayworth, is a brilliant star in the fight against the disease which took her mother. On November 14 she shined her brightest in diamond jewelry from Whiteflash at the annual Rita Hayworth Gala; the world’s most successful fund raising event for Alzheimer’s Disease research. Princess Yasmin wore the Whiteflash Mesh Bracelet featuring over 9 carats of Whiteflash A Cut Above superideal sparklers in 9 dancing rows ($19,000). The ring was a 5 carat Whi [...]

Flaunt Magazine: Chingy's Whiteflash Cufflinks

Tue, 21 Nov 2006 00:00:00 -0600

Whiteflash Cufflinks with over 5ct. Diamond Melee Best Known as the rapper of the 2003 hit "Right Thurr", Chingy looks hot wearing custom cufflinks from Whiteflash.com [...]

Featured in Women's Health Magazine

Fri, 17 Nov 2006 00:00:00 -0600

Diamond and sapphire bangles from Whiteflash.com feature in WHM fashion spread. Multicolor Shared Prong Diamond Bangles - A colorful twist to our Shared Prong Diamond Bangle, these dazzling bangles are offered in a variety of diamond/gem combinations (approx. 1.50ctw). Set as always with our premium line of Whiteflash A Cut Above diamond melee (Color: F/G, Clarity: VS). Width: 2.6mm. **Looking to customize your own diamond/gem combination? Please contact one of our diamond consultants for a bangle m [...]

Engagement Ring Styles

Thu, 16 Nov 2006 00:00:00 -0600

Styles of Engagement Rings It is traditional for Americans as well as Europeans to place an engagement ring on the left-hand ring finger of a woman who has accepted a man's proposal for marriage. The engagement ring is a symbol of the devotion and intent to be the one and only woman in her beau's life. It lets everyone know that your bride-to-be that is spoken for. In the classical history of engagement ring styles and traditions, the ring was fashioned from a plain gold band. Today, engagement ring styles [...]

Celebrity Engagement Rings Guide

Thu, 16 Nov 2006 00:00:00 -0600

What better way to show the world that you are in love than by the act of giving and receiving an engagement ring? Celebrity engagements have become a delightful spectacle for the lover of diamonds. The size of the diamond is not necessarily the key as to what makes some of these rings so unique and recognizable, rather it seems to be a facinating combination of the engagement ring itself and the famous celebrity the ring belongs to. The history of diamond engagement rings Maximillan I of Austr [...]

Diamonds: How Do They Form?

Thu, 16 Nov 2006 00:00:00 -0600

Diamonds: How Do They Form? Diamond Rough If you look at the chemistry of diamond, it is pure carbon. The different arrangement of the carbon atoms makes it a unique gem. Diamonds have been considered precious since ancient times and is popular for their strength, hardness and purity. But only in the hands of a master diamond cutter does a diamond's sheer beauty become apparent. How a diamon [...]

Weave a brilliant ensemble with Whiteflash...

Thu, 16 Nov 2006 00:00:00 -0600

Weave a brilliant ensemble with help from the Whiteflash Web necklace ($7,600; www.whiteflash.com) in 18-karat white gold and diamonds. [...]

What to wear... Diamond Jewelry!

Thu, 16 Nov 2006 00:00:00 -0600

When the Social Issues Research Centre investigated the trends that would define the dawn of the first decade of the 21st century, they found that many people thought of this period as the “Decade of Fear”, due to the immense media coverage of 9/11, the tsunami and the War on Terror. As a result, people are increasingly likely to stay at home, to indulge themselves and to demand everything on their own terms. One great way to combine all three is to treat yourself to gorgeous jewelery, ordered from the comf [...]

Whiteflash Exclusive, Alpha Omega - Improper Bostonian

Thu, 16 Nov 2006 00:00:00 -0600

Earrings part of an ensemble ($75,000) by Alpha Omega exclusively at Whiteflash.com [...]

GIA's Gems & Gemology Receives PRSA Mark of Excellence

Wed, 15 Nov 2006 00:00:00 -0600

From GIA, Carlsbad, Calif. - Gems & Gemology, the Gemological Institute of America’s quarterly professional journal, received the Edward L. Bernays “Mark of Excellence” award from the Public Relations Society of America’s (PRSA) San Diego Chapter at its annual dinner in San Diego, Calif.on Oct. 19. Gems & Gemology, which publishes up-to-date technical information about diamonds and colored stones, won the Mark of Excellence in the magazine category. G&G Staff, Courtesy, GIA “We’re truly honored to rec [...]

Jadeite Enthusiast Donates Sculpture to GIA

Wed, 15 Nov 2006 00:00:00 -0600

Courtesy, GIA From GIA, Carlsbad, Calif. - The Gemological Institute of America (GIA) has received a carved natural jadeite sculpture of a leaping carp from Sophie Leu, who has made several jadeite donations to the Institute in recent years. The piece will be displayed as part of the Institute’s Museum Collection at the Robert Mouawad Campus in Carlsbad. “This large sculpture is a beautiful piece made of high-quality, rich green jadeite,” said Elise Misiorowski, director of the GIA Museum. "In Chines [...]

Jewelry Career Fair Inspires Attendees to Find Their Niche

Wed, 15 Nov 2006 00:00:00 -0600

Courtesy, GIA From GIA, Carlsbad, Calif. - For 875 job seekers, the Gemological Institute of America’s West Coast Jewelry Career Fair on Oct. 27 was a day for meeting recruiters, learning from experienced professionals, and finding their niche in an industry that ranges from laboratoryto retail to entrepreneurial callings. These candidates met with 36 recruiting companies from throughout the jewelry industry. “I am proud to say that Career Fair is the largest recruiting event in the industry, and this [...]

Kiplinger's "Get A Diamond Deal Online" Article

Wed, 15 Nov 2006 00:00:00 -0600

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Blood Diamond Action website launched by Movie and NGOs

Wed, 15 Nov 2006 00:00:00 -0600

Non-Governmental Organizations Amnesty International and Global Witness, along with the movie “Blood Diamond” have launched a website at www.blooddiamondaction.org citing the history of conflict diamonds in Africa, information on present conditions and downloadable information. The movie’s trailer and still photos are featured on the site, as well as buyers’ guides and sample letters to the US Government and World Diamond Council. Overviews of the Kimberly Process and measures being taken to addr [...]

New NCDIA Website Launched

Tue, 14 Nov 2006 00:00:00 -0600

The Natural Color Diamond Association has launched a new website. Featuring tips on buying, a store locator and design examples, the website provides consumers with education and insight about these increasingly popular gemstones. The frequently asked questions section includes answers about rarity, origin of color, value, affordability and authenticity. NCDIA Executive Director Sam Merksamer hopes the new site will become the “number one consumer resource on natural color diamonds.” [...]

WJA Names Anna Martin as 2007 Hall of Fame Recipient

Tue, 14 Nov 2006 00:00:00 -0600

Anna Martin of ABN AMRO has been named the Women’s Jewelry Association’s 2007 “Hall of Fame” recipient. Martin is a past president of WJA and a board member for six years. She is senior VP of the America’s Diamond, Jewelry & Precious Metals group at ABN AMRO Bank in New York City, a leading player in diamond and jewelry industry finance. She is a member of the board of directors of the Gemological Institute of America, Manufacturing Jewelers & Suppliers of America and Jewelers for Children. She is a Leag [...]

Kimberly Process Plenery Agrees to Strengthen KP

Mon, 13 Nov 2006 00:00:00 -0600

The World Diamond Council, along with representatives of 71 nations and civil society met November 6-9, 2006 in Gabrone, Botswana at the annual Kimberly Process plenary meeting. In a statement, participants reported progress and agreements to strengthen KP. Participants called for stronger internal controls regarding trade, cut and polished diamonds. The plenary agreed to offer clearer guidance on implementation of controls from mine to export and will spot check industry compliance. The plenary will [...]

Legendary GIA Gemologist Robert Crowningshield Dies at 87

Wed, 08 Nov 2006 00:00:00 -0600

From GIA, Carlsbad, Calif. – The Gemological Institute of America (GIA) today lost one of its founding fathers as G. Robert Crowningshield, brilliant gemologist, legendary research scientist, and industry pioneer passed away at age 87 in New York. Former vice president of the GIA Laboratory, Crowningshield is considered the father of modern gemological research in spectrometry. One of the original founders of the GIA Laboratory in New York, Crowningshield was a paramount scientist who established hard- [...]

JCK Events sets 2007 Dates

Mon, 06 Nov 2006 00:00:00 -0600

Jewelers Circular Keystone has announced dates for its 2007 events. JCK Events offer buying, selling and networking opportunities for trade members and press. The JCK Invitational will take place at the New York Hilton Hotel February 4-6, 2007, in conjunction with the Rapaport International Diamond Conference. This event is an opportunity for retailers to meet with leading manufacturers. LUXURY by JCK will be held May 29-31 at The Venetian Hotel in Las Vegas. LUXURY is by invitation-only; only the worl [...]

Internet to Influence Almost 30% of Holiday Purchases

Mon, 06 Nov 2006 00:00:00 -0600

According to a survey conducted for the National Retail Federation (NRF) Internet purchases will be at an all-time high this holiday season. Shoppers saying they will make 29 percent of purchases online. Nearly half of consumers plan to make at least one holiday purchase on the internet, up from 36 percent three years ago. Almost all consumers (88 percent) indicated they examine products on the internet before buying in a store. The NRF forecasts put spending at an average of $791 per shopper [...]

Palladium Alliance International (PAI) Introduces Newsletter

Mon, 06 Nov 2006 00:00:00 -0600

The Palladium Alliance International (PAI) introduced a newsletter to interested jewelers and journalists in October containing information about applications of the precious metal palladium, its use and developments related to this metal in the jewelry trade. A second issue will be mailed in December and the organization plans to take the newsletter online in 2007. Anyone interested in receiving the newsletter can email info@luxurypalladium.com to get on the mailing list. The PAI is also partnering [...]

CRJP Names Catherine Sproule Director of NA Operations

Mon, 06 Nov 2006 00:00:00 -0600

The Council for Responsible Jewellery Practices (CRJP) has named Catherine Sproule Director of North American Operations, as of November 1. Based in Toronto, Sproule completes a global triad of CJRP leaders including CEO Michael Rae, operating from Australia, and Program Director Santiago Porto stationed in Europe. CRJP Photo Ms. Sproule has served as Executive Director of Canada’s jewelry trade association where she influenced the organization’s efforts in the mining and government sectors of [...]

Diamond-Studded Mercedes Worth $4.8 Million

Tue, 31 Oct 2006 00:00:00 -0600

This diamond-studded, mink-furnished Mercedes SL600, worth $4.8 million, was unveiled at a Dubai auto show to celebrate the 50th anniversary of the Mercedes Benz SL550 in 2007. The car is the property of Saudi Prince (Amir) al Waleed bin Talal bin Abdul-Aziz, one of the top 10 richest people in the world according to Forbes. Prince Waleed has 50 cars in his collection. The diamond-studded Mercedes is his 38th. [...]

Ellen Barkin’s “Breakup” Jewelry Nets $20.3 Million at Auction

Tue, 31 Oct 2006 00:00:00 -0600

Ellen Barkin’s Jewelry Actress Ellen Barkin put 103 pieces of jewelry accumulated during her five-year marriage on the auction block at Christie’s this month and netted $20.3 million. Ellen Barkin Barkin and billionaire Ron Perelman married in 2000. Their split in January of 2006 was not amicable, with Perelman posting guards to prevent Barkin and her family from entering his property again. Included in the auction was her wedding ring, a wide band set with four rows of bell-cut diamonds toppe [...]

Fabrikant & Salant to become Salant Group Ltd

Tue, 31 Oct 2006 00:00:00 -0600

In 1986 M. Fabrikant & Sons partnered with Salant of Israel to become the Fabrikant & Salant Group. The Salant family has announced its full acquisition of the partnership now and the company name will change to Salant Group Ltd. These two companies have a rich history in the industry. The Salant family has existed since 1948, operating in the Israeli Diamond Exchange. M. Fabrikant & Sons operated out of New York beginning in 1895 as a small wholesaler in the Bowery and expanded over five generatio [...]

JIC Announces Fifth Annual Gem Award Recipients

Tue, 31 Oct 2006 00:00:00 -0600

The Jewelry Information Center will award Jack Heuer of Tag Heuer with the fifth annual JIC Gem Award for Lifetime Achievement. The Award for Enduring Achievement will go to Kwiat, celebrating its 100th anniversary and the Robb Report’s Jill Newman will receive the Excellence in Journalism Award. All recipients will be honored on Friday, January 12, 2007 at a gala awards dinner at Cipriani in New York City. Over 600 guests are expected to attend. The JIC Gem Award recipients are selected by a comm [...]

Smithsonian Gem Curator to speak at JM in Wisconsin

Mon, 30 Oct 2006 00:00:00 -0600

Jewelers Mutual Insurance Company will host free presentations by Jeffrey Post at 4:30 and 7:30 PM on November 1 at their office in Neenah, Wisconsin. Post has worked at the Smithsonian for over 20 years and has been curator of the National Gem and Mineral Collections since 1991. Over six million visitors per year visit these collections, which include items of natural and historical significance such as the Hope Diamond and Marie Antoinette’s earrings. Mr. Post has authored many articles as well a [...]

WDC Calls For Differentiation between Synthetic and Natural Diamonds

Thu, 26 Oct 2006 00:00:00 -0500

Ernest Blom, President of the World Federation of Diamond Bourses, believes the diamond industry must develop uniformity in the way synthetic diamonds are differentiated from natural diamonds. Blom said in an October statement: “While synthetic diamonds are a legitimate product with its own market niche to fill, they must always be identified as synthetic diamonds, and when they are graded the documentation and terminology should be recognizable at a glance as referring to synthetics.” The Gemolog [...]

5.47 Carat Diamond Found at Crater Of Diamonds State Park

Mon, 23 Oct 2006 00:00:00 -0500

A 5.47 carat diamond was found at the Crater of Diamonds State Park in Murfreesboro on October 14. According to Tom Stolarz, park superintendent, it is a bright yellow canary diamond with no visible flaws. AP Photo Bob Wehle of Wisconsin found the diamond and will take it home as a souvenir. Crater of Diamonds is the world’s only publicly operated diamond site where visitors are allowed to keep any gems they find. This is the second largest diamond found this year. The largest was a 6.35 carat [...]

Custom Rings

Sun, 22 Oct 2006 00:00:00 -0500

Custom Rings and Jewelry Design “When it comes to custom Whiteflash is Lord of the Online Rings” – Kiplinger’s Financial Magazine Choosing to do a custom jewelry design project is an exciting and rewarding endeavor. Whether you choose to do something completely creative or simply put together classic design elements in your own way, a custom made jewelry piece is very personal and special. Whiteflash offers an outstanding custom jewelry design service specializing in engagement rings and matc [...]

Diamond Rings

Sun, 22 Oct 2006 00:00:00 -0500

Diamond Rings A great deal of emotion goes into purchasing diamond rings. We are perfectionists in our work and Whiteflash comprises a collection of diamond rings meticulously selected in the spirit of commitment and beauty. These styles reflect our philosophy that diamond rings are meant to be "cherished and adored from generation to generation as timeless pieces of art." You have the option of choosing to begin your ring buying experience by picking out a diamond ring setting. Or you can be [...]

Ideal Cut Diamonds

Sun, 22 Oct 2006 00:00:00 -0500

Ideal Cut Diamonds - The Culture of Quality The ideal diamond cut is the most important and perhaps the most misunderstood and controversial of the 4Cs. Diamond dealers refer to cut as make, and it is the only feature of a diamond that can be controlled by man. The craftsmen at Whiteflash ensure that every Whiteflash A Cut Above Hearts & Arrows diamond attains the height of beauty and workmanship and therefore sells only perfectly cut round brilliant diamonds. Precision cutting is required to maximize [...]

Whiteflash | Loose Diamonds for Sale - Loose Diamond Search and comparaison

Sun, 22 Oct 2006 00:00:00 -0500

Loose Diamond Search and Comparison Loose Diamonds Start your ring with our loose diamonds for sale. The diamond will be the ultimate focal point of the ring, so why not begin with its selection process? Use our drop-down menu to browse loose diamonds for sale that fit your style and budget. The loose diamond prices of our gems range from low to high depending on what type of gem stone you are looking for. Whiteflash.com provides the largest in-house inventory of ideal and super ideal Hearts [...]

JA Survey Shows Jewelry Sales Dropped in 2005

Fri, 20 Oct 2006 00:00:00 -0500

Jewelers of America (JA), a national organization for retail jewelers, has released their 2006 Cost of Doing Business Survey, which analyzes member stores’ financial data from 2005. According to JA the growth of sales in this country took a drop in 2005 to 3.9 percent. This is down from 6.1 percent in 2004. The survey analyzed data from independent high-end retailers (27.8 percent), independent mid-range stores (56.9 percent), chain stores (6.4 percent) and designer, artist and custom firms ( [...]

Kassoy names Slawistky President

Fri, 20 Oct 2006 00:00:00 -0500

Kassoy, LLC, has named Joanne Slawitsky their new president. Formerly VP of Sales and Marketing, Slawitsky has been with the company for 11 years. Based in Hicksville NY, Kassoy supplies the jewelry industry with tools, supplies and labal and bar code solutions. Peter Gollon, the former president, is moving aside after more than 20 years with the company to pursue other projects. He will continue with Kassoy as a consultant. [...]

GIA to House Bronze Bust of Edward J. Gübelin

Fri, 20 Oct 2006 00:00:00 -0500

The late Dr. Edward J. Gübelin has been immortalized in a bronze bust donated to the Gemological Institute of America (GIA) by Rober E. Kane, president and CEO of Fine Gems International in Helena, Montana. Photo by Robert Weldon, GIA One of the world’s most honored and accomplished gemologists, Dr. Gübelin was born in 1913 and passed away in 2005. During his 65-year career he revolutionized gemology. Best known for his pioneering work on gemstone inclusions, he wrote extensively on nearly all aspects [...]

Blood Diamond Movie Enjoys Diamond Industry Publicity

Fri, 20 Oct 2006 00:00:00 -0500

According to the Los Angeles times the diamond industry is boosting awareness of the forthcoming Leonardo DiCaprio film, “Blood Diamond,” scheduled for release in theaters December 15. DiCaprio’s publicist claims that awareness created by DeBeers and the diamond industry in general is helping the film more than Warner Brothers could do with advertising. Warner has not yet publicized the film, although the international trailer has been released on the internet. [...]

Color: What is Color Enhancement?

Wed, 18 Oct 2006 00:00:00 -0500

Warning: Coatings Coatings are not permanent and are typically done to deceive the buyer. The diamond may be coated with a substance to mask yellowish tint or have an area of dark ink painted strategically under the setting to counteract the yellowish color. Some coatings may be applied with heat but will eventually rub off with normal wear and cleaning. Color Enhancement The most well-known color enhancements are HPHT and Irradiation. Although color enhanced diamonds may be accepted by the GIA [...]

Color Differences in Diamonds

Tue, 17 Oct 2006 00:00:00 -0500

The differences between descending nuances of color in diamonds are subtle and can be influenced by things like fluorescence and the quality of the diamond’s cut - especially in rounds. A well-cut near-colorless (GHIJ) round can have a face-up appearance as good or better than colorless (DEF) rounds of average cut. With well-cut rounds the face-up differences between near-colorless diamonds (GHIJ) are particularly subtle. Descending colors in fancy shapes are not as influenced by good cut, but th [...]

Boyajian Honored by 24 Karat Club

Mon, 16 Oct 2006 00:00:00 -0500

Bill Boyajian Bill Boyajian, the longtime President of the Gemological Institute of America, will be honored by the 24 Karat Club of Southern California on October 28, at the club’s 62nd Annual Fall Dinner Dance in Beverly Hills. Boyajian is now the Managing Director of the World Jewelry Center which is under construction in Las Vegas, NV. Planned as a global jewelry shopping and business destination, it is scheduled to open within four years. Also honored at the Dinner Dance will be Leona [...]

GIA to Begin Grading Synthetic Diamonds in 2007

Mon, 16 Oct 2006 00:00:00 -0500

The Gemological Institute of America’s Laboratory will start accepting synthetic diamonds for grading after January 1, 2007. Acting GIA president Donna Baker commented, “The final synthetic diamond grading report has now been accepted by stakeholders on all sides of this issue, and is totally consistent with GIA’s high standards of science, public service, education and professionalism.” According to GIA more details will be released as they become available. [...]

Famous Golden Nugget Collection to be Sold at Auction

Mon, 16 Oct 2006 00:00:00 -0500

The famous “Golden Nugget Collection,” which has been on display for almost three decades at the landmark Golden Nugget Hotel and Casino in Las Vegas, NV, will be offered at auction on December 3 in Los Angeles CA. The collection, also known as the gold nuggets of businessman Arthur J. Sexauer, includes 32 pieces selected for their beauty and folklore in his home of Fairbanks, Alaska. Gold nuggets are valued as gemstones rather than gold due to their rarity. According to specialists less than two [...]

Understanding the New AGS Cut Grading System

Mon, 16 Oct 2006 00:00:00 -0500

All text and images Copyright 2005 American Gem Society. Reproduced with permission. -------------------------------------------------------------------------------- Understanding the New AGS Cut Grading System by Peter Yantzer, CG JCK Show Thursday, June 2, 2005. 10:30 to 11:30 AM in Room 105 -------------------------------------------------------------------------------- Sit Back, Relax, Enjoy, Absorb This presentation is on the handout disk. Also on the disk ar [...]

Should my Prongs and Arrows Line Up?

Mon, 16 Oct 2006 00:00:00 -0500

You might receive a strange look if you ask this question to a retail jeweler. The premium optical symmetry of our diamonds, coupled with the highly magnified photos we provide has sparked interest in this detail from some clients. We understand the question. Just be aware that in the 'real world,' common optical symmetry is more chaotic and diamonds are not usually seen at 40 power magnification. For professional jewelry setters, typical priorities are durability factors, keeping inscription [...]

Swiss Watch-making Society launches Extensive Internet Site

Fri, 13 Oct 2006 00:00:00 -0500

Switzerland’s Society for Fine Watch-making (Fondation de la Haute Horlogerie) has unveiled a new website, www.hautehorlogerie.org. The site covers over 700 years of watch-making history and is supported by thousands of pages in English and French, images, technical terms and descriptions, video documentaries, articles and commentary from experts. Billed as the "most extensive knowledge base" for fine watch-making on the internet, the content was designed for anyone wanting i [...]

Whiteflash.com throws VIP party for Jessica Simpson

Thu, 12 Oct 2006 00:00:00 -0500

Jessica Simpson was greeted by flashes and photographers as she arrived at an exclusive party celebrating the pre-screening of her film "Employee of the Month" by Lionsgate. Whiteflash.com worked with Lionsgate to throw the celebration at the Tenjune lounge in New York City and congratulated the star with a triple set of matching yellow sapphire, amethyst and diamond bangle bracelets valued at $3500, which she wore to the event. Click to View "This jewelry is so pretty. I love them. I want to wear the [...]

GSI Opens Lab in India

Wed, 11 Oct 2006 00:00:00 -0500

Gemological Science International, (GSI) New York, has opened an office in the Opera House area of Mumbai, India. The lab is located in the Platinum Arcade, Ground Floor, 96/93, J.S.S. Road, Opera House, Mumbai 400004. GSI markets its grading services mainly to large manufacturers, major jewelry chains, department stores, and online jewelers. It is headquartered at 581 Fifth Avenue, Fourth Floor, New York, NY 10017. According to President/CEO Mark Gershburg, GSI can print grading reports in Ne [...]

Insuring Your Jewelry

Mon, 09 Oct 2006 00:00:00 -0500

Your jewelry is generally covered by your homeowner’s or renter’s insurance policy. It is important for you to look into the coverage policies provided by your insurers because limits are often placed on the amount of coverage that the policy will allow. For example, many insurance policies only cover up to $1000 worth of stolen jewels, but your collection may be worth much more. Theft is also, generally, the only misfortune that is eligible for reimbursement. Coverage for lost or damaged jewelry may h [...]

How To Determine Her Ring Size?

Mon, 09 Oct 2006 00:00:00 -0500

Here is a list of strategies we hope will be useful: Idea 1: If she has a ring that she wears on the correct finger and leaves it off, even for a moment 1. If you can bring one of her rings to the jeweler without arousing suspicion, this will probably be the safest course of action. Offer to take her jewelry to be cleaned and have the jeweler measure her ring at the same time. 2. Put it on your own finger. Push is down as far as it will go and mark the spot with a pen. Show that mark to a je [...]

How to use a Jewelry Loupe

Mon, 09 Oct 2006 00:00:00 -0500

Jewelry loupes are small magnifiers that allow you to see diamonds just like a professional jeweler. These loupes come in various magnification levels, but the 10X loupe (which magnifies the object ten times) is the one used by diamond experts for official diamond grading. More powerful loupes may intrigue you with the possibility of discovering every possible detail, but such tiny characteristics would rarely (if ever) be visible to the naked eye. Triplet loupes contain three lenses and are oft [...]

JCOC Reports Consumer Awareness on 'Hot Topics'

Mon, 09 Oct 2006 00:00:00 -0500

Only 29 percent of consumers have heard of “blood” or “conflict” diamonds, according to a survey done by the Jewelry Consumer Opinion Council (JCOC). 7223 United States and Canadian panelists participated in the survey, conducted in real-time last month during GIA’s 4th International Gemological Symposium, held August 26-29 in San Diego. A majority of respondents believe the conflict diamond issue holds significant consequences for the jewelry industry. 17 percent of consumers said the reputa [...]

What Hearts & Arrows Patterning Does for a Diamond

Mon, 09 Oct 2006 00:00:00 -0500

All ideal cut round diamonds will have robust light return. The benefit of Hearts and Arrows patterning reveals itself in differing lighting conditions and surroundings, particularly in softer conditions. Bright, direct light makes any diamond perform well, particularly the spotlighting you see in common jewelry stores. These overhead spotlights are designed to maximize brilliance and fire in order to sell any diamond. The balance of what you see does depend on the cut, but since so much light is e [...]

Selecting an Engagement Ring or Anniversary Ring

Mon, 09 Oct 2006 00:00:00 -0500

Buying your girlfriend an engagement ring or wife a 3-stone anniversary ring may already seem like second nature to you, but an engagement or anniversary ring should be given careful consideration. Here are a few clues to help you get started. Take mental notes of the rings she already owns. This is an excellent way to find out which styles and colors she likes without tipping her off to your secret plans. Does she normally wear gold or platinum bands? Would you consider her diamond rings and diamond [...]

Clarity: The Whiteflash Definition of Eye-Clean

Mon, 09 Oct 2006 00:00:00 -0500

With internet purchases, the most common clarity question: 'Is it eye clean?' There are no industry definitions, so each person or institution must set his/her own and communicate the definition accordingly. Our definition of eye-clean is: 'No inclusions visible face-up at a distance of 8-10 inches in natural lighting to a person with 20/20 vision.' Why? We believe lighting, vision and distance are critical elements when arriving at a working definition. AGS chose their close observatio [...]

Analyzing Diamonds Online

Mon, 09 Oct 2006 00:00:00 -0500

Analyzing Diamonds Online Why do you use GIA and AGS labs for grading? The Gemological Institute of America and the American Gemological Society were both founded by Robert Shipley in the 1930s. GIA’s Gem Trade Laboratory has been grading diamonds since 1939. These organizations are acknowledged as the most reputable diamond grading laboratories in the world. An official GIA or AGS document increases the value of a diamond. As of 2006 both of these labs are assigning cut grades for round brillian [...]

603 Carat Rough Diamond Sells for $12.36 Million

Mon, 09 Oct 2006 00:00:00 -0500

The 603 carat "Lesotho Promise," a rough diamond uncovered at the Letseng Mine in the small country of Lesotho sold for $12.36 million to Graff Jewels at auction in Antwerp today. According to the BBC, bidding for the diamond began October 4 and continued until the last moment. Lesotho Promise is the 15th largest rough diamond discovered to date. Greff Jewels is based in London, with a dozen locations worldwide. Reuters Photo [...]

What’s so Super about Superideal Diamonds?

Mon, 09 Oct 2006 00:00:00 -0500

Superideal diamonds are all about maximized performance. One huge benefit is crown and pavilion angles close to Tolkowsky’s, meaning the best true ideal cut. Once those proportions are reached, this is where most cutters of “Ideal” diamonds stop. Superideal diamonds go even deeper. When our Superideal diamonds are cut we use extra rough and extra time spent to get precise three-dimensional optical symmetry, where every facet is brought into optimum alignment with its opposite. This means that all of th [...]

What is an AGS 000 or 'Triple Zero?'

Mon, 09 Oct 2006 00:00:00 -0500

AGS 0, AGS 000 and AGS Triple Zero - Ideal Cut Diamonds The American Gem Society Laboratory (AGSL) uses a 0-10 grading scale with 0 being the best (ideal). This scale applies to color and clarity grades as well as cutting factors. Traditionally AGS Triple Zero diamonds were diamonds receiving grades of zero in cut, zero in color, and zero in clarity on a Diamond Quality Document. - Cut Grade: AGS 0 (Ideal) - Color Grade: AGS 0 (D) - Clarity Grade: AGS 0 (IF or Flawless) Thus, a traditi [...]

Why is Diamond Cut the ‘Secret C’?

Mon, 09 Oct 2006 00:00:00 -0500

For many years diamond cut was not graded, so the public did not know to ask the difference between poorly cut, average cut and finely cut diamonds. It costs more in terms of manpower and rough material to craft a diamond to a range of measurements that result in best performance, so manufacturers have cut most diamonds to average quality so they will take less time and be larger when finished. With this fact guarded for many years most consumers still do not know the difference between average and fin [...]

GIA Updates Reporting of Laser Manufacturing Remnants

Sat, 07 Oct 2006 00:00:00 -0500

The use of lasers in the diamond manufacturing process has become increasingly common. During the process unintentional marks can be left on a finished diamond. These marks are different in nature than deliberate laser “treatments,” used to alter a diamond’s clarity grade or appearance. GIA will update its method of reporting to differentiate between deliberate treatments and unintentional characteristics of the manufacturing process, called “remnants.” Previously, GIA reported internal remnants as [...]

History of Wedding Rings & Diamond Engagement Rings

Wed, 04 Oct 2006 00:00:00 -0500

History of Wedding Rings In 1477 the Archduke Maximilian of Austria gave Mary of Burgundy a diamond ring. He married her the following day. Little did he know his diamond ring tradition would be wildly popular around the globe centuries later. Maximilian’s gesture may be the first recorded diamond given for betrothal, but the exchange of wedding rings dates back much further. The ancient Romans gave each other iron bands to signify marriage. Iron changed to gold in the second century AD. Couples [...]

Platinum Discovered in Sierra Leone

Wed, 04 Oct 2006 00:00:00 -0500

Platinum has been discovered in the western part of Sierra Leone. According to Mohamed Swarray Deen, that country’s minister, the government has sent security and personnel and geological teams to that area to prevent illegal mining. Coltan, a mineral used in producing electronic components and most notable for use in cellular telephones, was also discovered. Sierra Leone is renowned for naturally occurring diamonds and deposits of gold, bauxite, iron ore and chromite. [...]

603 Carat Rough Diamond Uncovered in Africa

Wed, 04 Oct 2006 00:00:00 -0500

The largest diamond unearthed in 13 years was found on August 22 at the Letseng Diamond Mine in Lesotho, a small kingdom completely surrounded by the nation of South Africa. Named “Lesotho Promise,” the diamond will go on sale today in Antwerp. A small group of the world’s top diamond cutters will be allowed several hours to examine the diamond before submitting bids. Described as “a third bigger than a golf ball,” a valuation cannot be determined until it is known how many cut diamonds will be fash [...]

'Blood Diamond' Movie Trailer Released

Mon, 02 Oct 2006 00:00:00 -0500

A trailer for the forthcoming movie ‘Blood Diamond,’ starring Leonardo DiCaprio, has been released. The trailer shows violent fighting, helicopters, jeeps, explosions and a young child aiming a gun at DiCaprio. Set to somber music, a voice-over intones “…all who touch it are left with blood on their hands.” Though no historical context is given, the movie depicts events that took place during the 1990s civil war in Sierra Leone. The diamond industry, led by the World Diamond Council, has been [...]

Andre Agassi Donates Harry Winston Watch to Charity

Mon, 02 Oct 2006 00:00:00 -0500

Harry Winston jewelers honored tennis star Andre Agassi by creating a one-of-a-kind watch, called “The Agassi Aesthetic.” According to press releases the watch is “both sporty and sophisticated.” Agassi played his final match at the US Open earlier this month after a legendary 20 year career. Agassi has donated the watch to the 11th Annual Grand Slam for Children, a charity auction set for Oct. 7 in Las Vegas. Proceeds will be used to benefit abused, at-risk and underprivileged children. [...]

Steven Kretchmer’s Work Lives On Past His Death

Mon, 02 Oct 2006 00:00:00 -0500

On July 8 renowned jewelry designer Steven Kretchmer was killed when his motorcycle was struck by a car. Overcoming this recent tragedy, the Steven Kretchmer design studio has released a new addition to its Inner Secrets collection called Spherule Halos. Spherule Halos fit between the Inner Secrets bands which are crafted from Polarium, a magnetic platinum alloy of Kretchmer’s creation. The halos come in several alloys and can be set with different gemstones. Kretchmer is most famous for his [...]

GIA West Coast Career Fair - October 27

Sat, 30 Sep 2006 00:00:00 -0500

The Gemological Institute of America will put on its West Coast Career Fair on Oct. 27 at the Carlsbad, CA headquarters from 8:30AM – 3:00 PM. Tiffany & Co., Movado, Whitehall Jewelers, Zale Corp., the American Gem Society Laboratories and GIA will be among many industry employers onsite to conduct interviews with prospective students, current professionals and interested job-seekers at all levels. The East Coast Fair took place in New York City on July 28. [...]

JCOC Reports Consumer Jewelry Sizing Problems

Sat, 30 Sep 2006 00:00:00 -0500

The Jewelry Consumer Opinion Council (JCOC) has released a new study indicating that 18% of consumers have problems finding the correct fit for jewelry. The report cites problems with available jewelry being either too big or too small. 24% reported ring sizing problems and 19% reported problems with bracelets. An overwhelming majority of respondents disliked adjustable and sizable rings, but over half of all respondents voiced approval for sizable bracelets and necklaces. 12% reported not [...]

Lazare Kaplan Rides Shotgun with NASCAR

Sat, 30 Sep 2006 00:00:00 -0500

Lazare Kaplan will appear on the hood and trunk of the 49 car in the Nextel-NASCAR racing series and in an online contest intended to drive potential customers to the LK website, http://www.lazarediamonds.com/. Lazare Kaplan International has entered into this promotional partnership with NASCAR in an effort to target racing enthusiasts as future clients. [...]

Consumers Warned of Internet Diamond Pyramid Scheme

Thu, 28 Sep 2006 00:00:00 -0500

The Australian Department of Consumer Protection issued warnings about a pyramid trading scheme involving diamonds being promoted on the internet. The company, calling itself Canadian Diamond Traders (CDT) asks people to invest $100 and to recruit others to join. The website shows how participants move to the top of the pyramid to acquire $3000 and a diamond. The “10 steps of the trading program” involve terms like Miner, Cutter, Polisher and Collector, and promise “colossal discounts on [...]

GIA Symposium 2006 Honored with Diamond Mosaic

Thu, 28 Sep 2006 00:00:00 -0500

Jorge Brusa used 5,460 melee diamonds totaling 77.5 carats to construct a diamond mosaic commemorating the Gemological Institute of America’s fourth International Gemological Symposium. The piece was presented to Helene Fortunoff, GIA’s Chairman of the Board, at a VIP lunch on Aug. 28, during the Symposium. It will become a part of the GIA Museum’s permanent collection. Photo Courtesy of GIA 52.5 carats of natural yellow and colorless diamonds and 25 carats of color-enhanced blue and green dia [...]

GIA to offer Bachelor of Business Administration Degree

Thu, 28 Sep 2006 00:00:00 -0500

The Gemological Institute of America will begin offering a Bachelor of Business Administration (BBA) degree on October 9. Prerequisites include an Associate’s degree or equivalent from an accredited learning institution. The BBA will focus on the business of fine jewelry and includes classes in Marketing Management, Human Resources, and Global Business Management. The BBA program will be offered on the Carlsbad campus and online beginning October 9. For more information, visit visit www. [...]

GIA Museum Exhibit "Celebrating Excellence" Through Nov 2006

Wed, 27 Sep 2006 00:00:00 -0500

An exhibit called “Celebrating Excellence in Gems and Jewelry” is on display at the GIA Museum in Carlsbad CA now through November, 2006. “Celebrating Excellence” showcases some of the world’s finest and most unique gems and jewelry. Highlights include a Kokoshink tiara on loan from Cartier, a fancy-colored diamond floral brooch by Bulgari, on loan from the Royal Ontario Museum in Toronto, a ruby and diamond necklace owned by famed soprano Maria Callas on loan from Kathryn Bonanno-Patrizzi, and the H [...]

DCLA Recognized by CIBJO as Registered Laboratory

Wed, 27 Sep 2006 00:00:00 -0500

The World Jewelry Confederation (CIBJO) has recognized The Diamond Certification Laboratory of Australia (DCLA) as a CIBJO Registered Laboratory. Established in 2001, the DCLA is the first grading laboratory in Australia to achieve this recognition. CIBJO Registered Laboratories must abide by all CIBJO rules and must be independent of commercial or private enterprises or this recognition may be withdrawn by the CIBJO. [...]

Bushmen Appeal to "Blood Diamond" Star DiCaprio

Wed, 27 Sep 2006 00:00:00 -0500

The San Bushmen of Botswana have written to ‘Blood Diamond’ movie star Leonardo DiCaprio, asking for his assistance in gaining rights to their ancestral land in the Kalahari Desert. Leonardo DiCaprio and Roy Sesana Roy Sesana of the Bushmen wrote: "Please help us sir. We know you are a famous and respected man, and that if you speak up for us many people will listen. We just want to go home, and hunt and gather and live in peace like we have always done." The letter to DiCaprio also appears in a full- [...]

Botswana Foreign Minister Praises Diamonds, Kimberly Process

Wed, 27 Sep 2006 00:00:00 -0500

Lieutenant General Mompati S. Merafhe, Minister of Foreign Affairs for Botswana, addressed the United Nations General Assembly, describing the Kimberly Process as “one of the best examples of global cooperation.” Botswana celebrates its 40th year of independence this year and enjoys the highest average economic growth rate in the world; averaging about 9% annually from 1966 to 1999. Diamond mining is the foundation of this growth, which has been bolstered by prudent internal and cautious fo [...]

IGI Recognized by CIBJO as Registered Laboratory

Wed, 27 Sep 2006 00:00:00 -0500

The World Jewelry Confederation (CIBJO) has recognized the International Gemological Institute (IGI) as a CIBJO Registered Laboratory. Established in 1975, the IGI has offices in New York City, Los Angeles, Toronto, Antwerp, Bangkok, Mumbai, Tokyo, Dubai and Hong Kong. CIBJO Registered Laboratories must abide by all CIBJO rules and must be independent of commercial or private enterprises or this recognition may be withdrawn by the CIBJO. [...]

Rapaport Conference to Occur at JCK NYC

Wed, 27 Sep 2006 00:00:00 -0500

The Rapaport International Diamond Conference (IDC) will take place on Monday, February 5 2007, in coordination with the JCK Invitational, scheduled for Feb 4-6 at the Hilton Hotel in New York City. Rapaport Conference topics will include “Blood Diamonds,” “The impact of the Internet on Profits” and “Branding – Defining the Opportunity.” All profits from the IDC will be donated to the Jeweler’s For Children charity. The JCK Invitational is a winter jewelry show where manufacturers and designers show [...]

Settings: Do Diamonds Fall Out?

Tue, 26 Sep 2006 00:00:00 -0500

Yes and no. One person might wear a ring for 100 years with no incidents but someone else could have a completely different experience with the same ring. Solid rings and settings with large diamonds are less vulnerable than thin shafts and prongs or delicate craftsmanship with melee and pave. What are the causes? When it does happen, there are 3 primary reasons that diamonds, particularly small diamonds, may fall out. 1. The diamond wasn’t set properly. Among top manufacturers this is uncommon, [...]

Diamonds.net article regarding Whiteflash & WCCCI

Tue, 26 Sep 2006 00:00:00 -0500

Online diamond retailer whiteflash.com along with the World Centers of Compassion for Children International (WCCCI) launched an initiative in Denver, Colorado, in which 100 percent of proceeds from conflict-free diamond pendant go to WCCCI. The $4,400 Dreams of Africa(TM) diamond pendant will only be available from whiteflash.com "Our Dreams of Africa are not for partial peace. They are for total peace," said Debi Wexler, CEO of whiteflash.com. Wexler along with WCCCI's founder Betty Williams are join [...]

Whiteflash Dreams Of Africa® to Honor New Charity Partner

Tue, 26 Sep 2006 00:00:00 -0500

On Friday, September 15, twelve Nobel Peace Prize winners gathered in Denver, Colorado to voice their desire for the building of education and peace in impoverished and war-torn areas of the world. This was the largest-ever gathering of Nobel Laureates on US soil. Luminaries such as the Dalai Lama and Archbishop Desmond Tutu attended to speak out against global conflicts and increased military spending at the expense of human health and welfare, especially children’s rights. Debi Wexler, the 14th Dal [...]

Whiteflash Conflict Free Guarantee

Mon, 25 Sep 2006 00:00:00 -0500

Whiteflash Conflict-Free Guarantee All diamonds at Whiteflash are certified conflict-free, secured through legitimate sources not involved in funding conflict and in compliance with United Nations Resolutions, in accordance with the Kimberly Process and the USA Patriot Act. There is more you should know We are deeply concerned with exploitation in areas where natural resources are rich and people are poor. This is a first-order problem in the world we all share. At Whiteflash we are proactive; ta [...]

DeBeers to Undergo Major Changes

Mon, 25 Sep 2006 00:00:00 -0500

London-based DeBeers is making radical changes in its approach to business, shifting its model from tightly centralized control to more site-based management. Gareth Penny, managing director of DeBeers, says the company's entire business philosophy is changing. "We are no longer trying to run one global system managed by a centrist organization. We are now looking at it from a country-by-country basis, for a system that will be appropriate to that particular country." Penny would like to see more wor [...]

Dowling Leaves DeBeers to join Meridian Gold

Mon, 25 Sep 2006 00:00:00 -0500

DeBeers will lose their Executive Director of Mining and Exploration at the end of August as Edward Dowling join's Nevada-Based Meridian Gold's board of Directors and will be named designate to current CEO and President Brian Kennedy. Dowling will move to Reno, Nevada from Johannesburg, South Africa, where he has resided for two years while working for De Beers. [...]

GIA Releases Colored Diamonds Book

Mon, 25 Sep 2006 00:00:00 -0500

Gems & Gemology in Review: Colored Diamonds will be released at the Gemological Institute of America’s 4th International Symposium in San Diego, August 27-29. More than 100 entries spanning 70 years of articles, notes and photographs originally published in the GIA’s quarterly journal Gems & Gemology will be included. The history, characteristics and color grading of all manner of colored diamonds will be discussed and the book includes new text and commentary from diamond industry leaders. Several col [...]

GIA Launches LabDirect Global Grading Services

Mon, 25 Sep 2006 00:00:00 -0500

The Gemological Institute of America has launched a new network of take-in windows to be managed by consolidators around the globe. GIA's 'LabDirect' network will form an international diamond shipment consolidation system for GIA GTL and its clients. In addition to GIA offices in Geneva, Hong Kong and Antwerp the Rapaport Group, Malca-Amit LLC, the Dubai Multi Commodities Center and the Association of Japan Gem Trust will collaborate with Brink's Global Services to provide worldwide access to GIA's se [...]

GIA Celebrates 75th Birthday In Style

Mon, 25 Sep 2006 00:00:00 -0500

Jewelers, designers, scientists and tradespeople from around the globe gathered at the GIA World Headquarters and Robert Mouawad Campus in Carlsbad CA on Sunday, August 27 as GIA celebrated its 75th Anniversary. GIA Photo Singer Chris Isaak entertained the crowd of over 1000. Attendees were able to take in rare gems from the GIA's museum exhibition and the evening featured a fireworks display to the delight of assembled partygoers. Carlsbad has served as the organization's headquarters since 1997. [...]

2006 Platinum Jewlery Sales Rise

Mon, 25 Sep 2006 00:00:00 -0500

According to Platinum Guild International USA (PGI-USA) sales of platinum jewelry, especially in the bridal category, are expected to rise substantially in 2006. Consumer data and industry reports indicate this trend. 35% of PGI-USA’s participating jewelry retailers reported an average 14% increase in platinum jewelry sales in 2005. Spot surveys of retailers and manufacturers show the rise continuing in 2006. The Condé Nast Bridal Group's American Wedding Study shows that consumer spending on wedd [...]

Canada Launches Program to Assist Retailers

Mon, 25 Sep 2006 00:00:00 -0500

Canada is launching another marketing to help retailers promote sales of government certified diamonds from Canada. 'Rare in Nature' is an online service which will cover the Northwest Territories' diamond industry. News, events, development and galleries of images are featured. Retailers are provided with tips, display materials and background to assist them in selling Canadian diamonds. The Northwest Territories partnered with Arslanian Cutting Works, Polar Diamond Group, Aurora College, [...]

CRJP Releases Code of Practices

Mon, 25 Sep 2006 00:00:00 -0500

The Council for Responsible Jewelry Practices released a 16-page Code of Practices on Thursday, September 22, which outlines the ethical, social and environmental guidelines the CRJP will expect members to adhere to. According to chief executive Michael Rae, implementation will include the use of independent third-party monitors to demonstrate that the practices of its members are responsible. The CJRP expects its "Responsible Practices Framework" to be fully operational in early 2008. To see the [...]

PGI Hosts Emmy Red Carpet Jewelry Preview

Mon, 25 Sep 2006 00:00:00 -0500

Platinum Guild International-USA will host its Red Carpet Jewelry Preview August 24-26, coinciding with the Primetime Emmy Awards. PGI-USA’s Jewelry Preview will provide platinum jewelry from more than 30 designers in one location. As stylists begin coordinating wardrobes for Emmy Awards Red Carpet the PGI event is a convenient way to select platinum diamond jewelry to enhance celebrities’ appearances. Jewelry being featured includes necklaces, earrings, brooches, bracelets, rings, watches, cufflinks, [...]

India Works to establish Diamond Partnerships

Mon, 25 Sep 2006 00:00:00 -0500

The Indian Department of Commerce has set off a series of initiatives with major diamond producing countries in recent months, focusing on Russia in particular. According to published reports, members of the Indian Ministry have initiated discussions with officials in Azerbaijan, Canada, Ghana, Namibia, Russia, South Africa, Uzbekistan and Venezuela and intend to hold talks with envoys of Australia, Congo, and Angola. The Department's actions are in-line with planned strategies to make India the global [...]

GSI Offers Online Grading Report Viewing and Tracking

Mon, 25 Sep 2006 00:00:00 -0500

Gemological Science International has launched a Web site called “The GEM Experience” that allows industry professionals to view final grading reports as soon as they are printed, and provides the ability to track the status of their diamonds. This accessibility is designed to reduce the communication time between the lab and its clients. Security is addressed with proprietary registration numbers issued by the lab exclusively to the diamond’s owner. The tracking system is based on Federal Express’ m [...]

JIC Names 2006 Trade Press Editor of the Year

Mon, 25 Sep 2006 00:00:00 -0500

Paul Holewa, managing editor of Instore magazine, has been named the 2006 Trade Press Editor of the Year by the Jewelry Information Center. The award was presented at JIC's third annual luncheon at Le Madeleine, Manhattan, on Aug. 1. Dan Kisch, the magazine’s publisher, accepted the award in Holewa’s absence. JIC began giving the award in 2004 to acknowledge support received from industry press. Previous recipients are Hedda Schupak, editor-in-chief of JCK and Peggy Jo Donohue, former editor-in-chie [...]

Illegal Diamond Sting in South Africa nets 10 Arrests

Thu, 21 Sep 2006 00:00:00 -0500

Nine men and one woman have been arrested by Johannesburg, South Africa police following a three-year investigation into illegal diamond trading. Undercover investigators gathered information on the suspects, some of whom are "well known" in the diamond industry, according to Captain Cherelle Ehlers of the Johannesburg Police Force. Police took the diamond dealers, diamonds, cash and evidence of illegal transactions into custody in the cities of Kimberly, Cape Town and Port Nolloth. They will face c [...]

Whiteflash Dreams Of Africa® in the Emmy Suite

Thu, 21 Sep 2006 00:00:00 -0500

Debi Wexler and Geena Davis Whiteflash CEO Debi Wexler was on hand to discuss diamonds that go "beyond conflict-free" with Hollywood's elite in the "Iced Out" Emmy Suite prior to the 58th annual Emmy Awards. Jamie Presley wearing Dreams of Africa® Geena Davis, Larry King, Debra Messing and Corey Feldman were among celebrities interested in the Whiteflash promotion, which centers on the sale of certified conflict-free diamonds while donating profits from those sales to fund relief for famili [...]

Whiteflash Terms and Conditions

Wed, 20 Sep 2006 00:00:00 -0500

Welcome to the Whiteflash.com website. Whiteflash.com provides its services to you subject to the following terms, conditions, and provisions ("Terms and Conditions"). By accessing, viewing, or using this site, you indicate that you understand and intend these Terms and Conditions to be the legal equivalent of a signed, written contract, and you accept and agree to be bound by these Terms and Conditions. Whiteflash.com reserves the right to change these Terms and Conditions at any time for any reason, and y [...]

Neil Beaty earns ICGA Distinction from AGS

Wed, 20 Sep 2006 00:00:00 -0500

Denver, CO, based appraiser Neil Beaty has become the 13th person to earn the ICGA title. Neil Beaty ICGA, or “Independent Certified Gemologist Appraiser” is the highest accreditation an appraiser can earn from the American Gem Society. The distinction is paramount. Prerequisites include the GIA Graduate Gemologist diploma as well as every other title issued by AGS; RJ, CG and CGA. Earning the accolade is demanding and time-consuming. It involves years of paperwork, training and testing. Many peop [...]

Whiteflash Diamond Rating

Tue, 19 Sep 2006 00:00:00 -0500

Whiteflash Ratings indicate quality/value based on available measurements, polish & symmetry grades and performance data balanced with the price of the diamond. Our team has over a combined century of diamond cutting, lab grading, appraisal and professional education experience. All in-house diamonds have been analyzed firsthand. Outside diamonds available to us are rated based on available information (we cannot guarantee details of outside diamonds). 5 Star [...]

Star Magazine: Hot Pendant

Mon, 18 Sep 2006 00:00:00 -0500

Talk about military chic! Whiteflash.com's diamond dog tags are loaded with bling, featuring dazzling diamonds set on 18k-white gold. Blingy babes Missy Elliot and Ciara each own the pendant/diamonds_info. [...]

A CUT ABOVE® Princess Super Ideal Diamonds

Sun, 17 Sep 2006 00:00:00 -0500

A CUT ABOVE® Princess Super Ideal Diamond Joining the extraordinary A CUT ABOVE® Round Hearts and Arrows in the Whiteflash “Royal Family” is the A CUT ABOVE® Princess. It is the absolute “Best of the Best” in terms of cut quality and light performance, delivering unparalleled fire, brilliance and scintillation in a princess cut diamond. To achieve the distinction of A CUT ABOVE® Princess, a diamond must first be certified by the American Gem Society Laboratory as Ideal with a Platinum Certif [...]

Whiteflash.com on Buying Diamonds Online

Sat, 16 Sep 2006 00:00:00 -0500

The age of Internet shopping has caused demand for ways to guarantee a diamond’s beauty before the buyer ever sees it live. This is why internet shoppers often know all about cut proportions, superideal diamonds like Whiteflash ACA, cut grading by GIA and AGS and light performance evaluation while non-internet shoppers know non of these things. An important difference between buying diamonds live and buying diamonds online is with Whiteflash, where you see a high pedigree from a major laboratory, dec [...]

Whiteflash Dreams Of Africa®

Thu, 14 Sep 2006 00:00:00 -0500

The African continent is earth's most vivid mosaic of cultural and natural beauty. But for all her richness and life, this beautiful portrait is stained where unrest brings hunger and suffering to her children. The diamond industry works to ensure legitimate, conflict-free sourcing. In many countries diamonds fund infrastructure and education. Yet despite our best efforts, hot spots of conflict and illicit trade remain. As industry entrepreneurs we can decide to do something, or do nothing. But we mus [...]

Mira Sorvino wears Whiteflash jewelry at Fashion Week

Thu, 14 Sep 2006 00:00:00 -0500

Mira Sorvino Actress Mira Sorvino, famous for her starring roles in “Human Trafficking,” “Mimic” and “Romy and Michelle’s High School Wedding,” hosted an exclusive Fashion Week party for fashion designer Jason Wu, which was co-hosted with Harper’s Bazaar magazine and Brizo. Mira, along with celebrities like Nicky Hilton and JC Chasez of N’Sync, gathered for a pre-party of 300 fashionistas and VIPs at Ramscale Studios in New York City to fete Jason Wu’s Spring 2007 runway show. Click image to purchase [...]

GIA Symposium 2006 - A Great Success

Thu, 14 Sep 2006 00:00:00 -0500

Congratulations to the Gemological Institute of America for the tremendous planning and effort that went into making their 4th International Gemological Symposium a success. “Navigating the Challenges Ahead” was the theme of the conference, which took place August 27-29 at the Manchester Grand Hyatt Hotel on the San Diego CA waterfront. Over 1000 attendees, prominent guests, a host of trade icons and representatives of the industry’s most notable business and scientific organizations provided three d [...]

GIA Symposium 2006 - Changing Tides in Distribution

Thu, 14 Sep 2006 00:00:00 -0500

On Tuesday morning of the Symposium Nacy Brewer, president of Nancy B & Co moderated a symposium panel consisting of Catherine Coquillard from QVC, Grag Fant from eBay, Beryl Raff of JC Penney and Ofer Azrielant of Jewelry.com. Discussion centered around new philosophies and observations now that manufacturers, suppliers, retailers and e-tailers are all able to reach customers via the internet. Catherine Coquillard told the audience that QVC, which reaches approximately 140 million homes worldwide, is [...]

GIA Symposium 2006 - Closing Remarks

Thu, 14 Sep 2006 00:00:00 -0500

'Tradition & Transition' Maurice Tempelsman, chairman of Lazare Kaplan International, gave the following remarks at Gemological Institute of America Symposium 2006: "Thank you Helene Fortunoff for those kind words of introduction, and thank you Ralph Destino, Donna Baker and the GIA Board for the honor of being the closing keynote speaker at this pre-eminent gathering of jewelers, dealers and manufacturers from across the United States and indeed from across the globe, this gathering of the best and b [...]

GIA Symposium 2006 - Consumer Confidence: It's All About Trust

Thu, 14 Sep 2006 00:00:00 -0500

One of the most heavily attended sessions at GIA's Symposium was the panel discussion on ‘Consumer Confidence: It’s All About Trust.” GIA delayed selecting topics until the last minute to be sure the most current issues were in play. Appropriately, Cecilia Gardner, president, CEO and general counsel for the Jeweler’s Vigilance Committee (JVC) was the moderator. The other panelists were John Calnon of the World Gold Council, Jeffrey Fisher of the World Diamond Council, Esther Fortunoff Green of the For [...]

GIA Symposium 2006 - Diamonds: Mapping the Future

Thu, 14 Sep 2006 00:00:00 -0500

Several speakers at the GIA Symposium provided insight on the future of marketing and manufacturing, branding and the realities of the diamond marketplace. Eli Haas of ENH International moderated the session. Elliot Tannenbaum of Leo Schachter spoke on marketing and manufacturing and Glenn Rothman of Hearts On Fire spoke about the positives of branding. Martin Irving and Lawrence Ma discussed the future impact Canada and China will potentially have on the industry and Martin Rapaport commented on coming [...]

GIA Symposium 2006 - Fancy Color Diamonds and Cut

Thu, 14 Sep 2006 00:00:00 -0500

On August 26, Sergey Sivovolenko and Yuri Shelementiev presented "Fancy-Color Diamonds: Better Color Appearance by Optimizing Cut" at the Gemological Institute of America's Gemological Research Conference just prior to the GIA 2006 Symposium in San Diego CA. Yuri Shelementiev Shelementiev was the primary speaker. The presentation was based on the premise that for every particular rough diamond piece there are restricted choices of possible shapes that can be used to obtain the fancy color grade, d [...]

GIA Symposium 2006 - Madeline Albright

Thu, 14 Sep 2006 00:00:00 -0500

Photo by Timothy Greenfield-Sanders Former US Secretary of State Madeline Albright’s opening address at GIA's 2006 Symposium in San Diego last Saturday was titled “Opportunities and Danger, the World in 2006.” It covered a range of topics from American foreign policy to the issue of conflict diamonds. Stating that diamonds are not responsible for what happened in Sierra Leone, Albright was fast to remind diamond Symposium attendees that companies must take social responsibility in the countries in wh [...]

GIA Symposium 2006 - Poster Sessions

Thu, 14 Sep 2006 00:00:00 -0500

The GIA Symposium featured “Poster Sessions,” held on the Hyatt’s lower level. Colored stones, treatments, analysis, geology, education, marketing, jewelry design and other topics had representation. Poster presenters were on hand at specified times to discuss their displays. Several examples follow: Jason Quick of AGS laboratories was the host in a space featuring detailed analysis of components of the AGS performance-based diamond cut grading system. Jason Quick One of the AGSL graphics showed [...]

Beware of phony Hearts and Arrows Diamonds

Wed, 13 Sep 2006 00:00:00 -0500

Many retail and e-tail stores claim to sell hearts and arrows diamonds. Some of them may well be, but many are not. Just because a diamond is cut to ideal proportions with an AGS0 does not mean that it will exhibit a crisp hearts and arrows pattern. In addition to being ideal, the diamond has to have super symmetry - where all the angles and facets have to be perfect. A PERFECTLY CUT HEARTS AND ARROWS DIAMOND Heart sha [...]

How Hearts & Arrows Diamonds are formed

Wed, 13 Sep 2006 00:00:00 -0500

How Hearts & Arrows Diamonds are formed Hearts & Arrows Formation and Grading In April 2004 Whiteflash presented its grading system for Hearts & Arrows optical symmetry at the First International Diamond Cut Conference in Moscow, Russia. It was hoped that laboratories and peers would unite to maintain higher standards for manufacture of diamond sold as "Hearts & Arrows." Though most laboratories do not offer a grade for Hearts & Arrows, Whiteflash does, thereby safeguarding buyers of the A CUT ABOVE® bra [...]

Introduction to Hearts & Arrows Diamonds

Wed, 13 Sep 2006 00:00:00 -0500

According to GIA study of over 60,000 diamonds less than 3% could satisfy ideal proportions. Only one per million diamonds can be called a true Hearts and Arrows diamond. Hearts & Arrows is the term used for superideal cut diamonds that exhibit a complete and precise Hearts & Arrows pattern. Hearts & Arrows diamonds have three distinguishing factors – perfection in polish, symmetry, and proportion. This effect is attained when all the facets are precisely aligned and the diamonds are cut and polished to [...]

Diamond Grading Hearts & Arrows Diamonds

Wed, 13 Sep 2006 00:00:00 -0500

Hearts & Arrows Formation and Grading In April 2004 Whiteflash presented our diamond grading system for Hearts & Arrows optical symmetry at the First International Diamond Cut Conference in Moscow, Russia. It was hoped that laboratories and peers would unite to adopt higher standards for diamond sold as "Hearts & Arrows." Though most laboratories do not offer a grade for Hearts & Arrows, Whiteflash does, thereby safeguarding buyers of the A CUT ABOVE® brand with a guarantee of optical symmetry meeting the [...]

Visible Perfection - Hearts & Arrows Diamonds

Wed, 13 Sep 2006 00:00:00 -0500

Visible Perfection - Hearts & Arrows Diamonds Whiteflash A CUT ABOVE® Hearts & Arrows diamonds are cut so precisely that their facet reflections overlap at a microscopic level, creating a kaleidoscopic pattern of hearts seen in the pavilion and arrows seen in the crown of the diamond. A reflective viewer provides concrete evidence of total optical symmetry, and superb cut. The pictures below display the actual representation of the top and bottom view of an Whiteflash A CUT ABOVE® Hearts & Arrows diamon [...]

The Story of Colored Gemstones (AKA Birthstones)

Tue, 12 Sep 2006 00:00:00 -0500

Worn for spiritual and obvious aesthetic qualities, birthstones remain the popular must-have accessory moving into Spring Magical powers. Healing properties. Status symbols. Dating back to biblical times, gemstones have long been valued for spiritual and aesthetic qualities alike. Judo-Christian tradition resulted in the release of the modern birthstone list by the American National Association of Jewelers in 1912. To this day, gemstones remain a popular, must-have accessory. From aquamarine, which rep [...]

Penchant for Pendants... DIAMOND Pendants

Tue, 12 Sep 2006 00:00:00 -0500

From classic solitaires to diamond encrusted military “dog” tags/diamonds_info. diamond pendants are accessories in demand New and ever-so timeless diamond pendant designs are making a dramatic style statement. From military “dog” tags bejeweled with emeralds and pink gemstones to medallions cast in a combination of precious metals and Hearts & Arrows diamonds, pendants are the must-have accessory this season. While the popularity of diamond pendants has come and gone, designers predict they will remain [...]

Show Mom she's the best this Mother's Day

Tue, 12 Sep 2006 00:00:00 -0500

Mother’s Day is the perfect time to show appreciation for your maternal loved ones. Moms, grandmas, moms-to-be and those who have “been like moms” deserve the very best. Flowers are lovely, candy is sweet – but diamonds last forever! Because all moms are different, be sure to select diamond jewelry that fits her lifestyle, tastes and needs. Is she classic or trendy? Elegant or on-the-go? “You don’t have to worry if she’s going to like your gift when you give your mom diamond jewelry. It’s a present any w [...]

Buying a Diamond Engagement Ring: A Step-By-Step Guide

Tue, 12 Sep 2006 00:00:00 -0500

Proposing is tough enough, but finding the perfect diamond engagement ring, set with the perfect diamond is even tougher. To eliminate the headache, here are step-by-step instructions from Whiteflash.com, an online diamond and jewelry boutique specializing in Hearts & Arrows diamonds and diamond engagement rings. Educate yourself. Start the diamond education process by learning about the four Cs. “Understand how diamonds are evaluated and categorized,” says Debi Wexler, founder of Whiteflash.com [...]

Diamonds set the Stage for Winter Weddings

Tue, 12 Sep 2006 00:00:00 -0500

Whiteflash.com jewelry expert offers tips for planning diamond-themed nuptials Picture this…a historic mansion set in the snowy sparkle of a wintry landscape, 300 guests basking in the glow of candlelight and a bride whose glittering diamond is the stunning inspiration for the ceremony’s dramatic winter theme. With only 13 percent of weddings taking place during the winter, dazzle your guests with nuptials they’ll never forget. Your imagination’s the limit when planning a winter wedding once you’ve deci [...]

Whiteflash.com named “Winner Of Distinction”

Tue, 12 Sep 2006 00:00:00 -0500

Whiteflash.com, an online diamond and jewelry boutique headquartered in Houston, was recently named a 2006 “Winner of Distinction” by the Houston Better Business Bureau Education Foundation. The ceremony, held at the InterContinental Hotel, downtown Houston, recognized businesses and non-profits in the Greater Houston area for their achievements and commitment to overall excellence and quality in the workplace. “We’re in good company,” says Founder and CEO Debi Wexler about the many thriving businesses in [...]

Whiteflash throws PRE-VMA BASH with Missy Elliott and Ciara

Tue, 12 Sep 2006 00:00:00 -0500

To celebrate their multiple award nominations for the 2006 MTV VMA Awards this year, Missy Elliott and Ciara partnered with Whiteflash.com, a premier online diamond e-tailer, to host a pre-VMA party on August 29, 2006. Stylish New York tastemakers and celebrities like Missy Elliott, Ciara, Chamillionaire, Topher Grace, Miss USA, Miss Teen USA, Charlotte Ronson and DJ AM partied the night away to the tunes of DJ Sky Nellor at the luxuriously styled Cipriani’s 23rd Street for this exclusive star-studded even [...]

Whiteflash at the Emmys

Fri, 08 Sep 2006 00:00:00 -0500

Whiteflash.com, a premier online diamond e-tailer, made its own “star-studded” debut at this year’s “Red Carpet Platinum Jewelry Preview Suite” for the 58th Annual Emmy Awards. Sponsored by Platinum Guild International (PGI), the suite attracted top celebrities, such as Debra Messing, Jane Kaczmarek, Judy Reyes (Scrubs) and Angela Kinsey (The Office), as well as stylists and agents who viewed jewelry from Whiteflash and other platinum jewelry brands for red carpet appearances. Madison Michelle of TV Guid [...]

Bridal Guide: A guide to safe online shopping for diamonds

Fri, 08 Sep 2006 00:00:00 -0500

Excerpts from Bridal Guide July/Aug 06 edition "Dot Com Diamonds" - A guide to safe online shopping for diamonds. Know the Seller. Do you research! "Most online sellers have an 'About Us' section," says John Pollard, director of consumer education for Whiteflash.com. "See how long they've been doing business and try to get a sense of their business model." Be sure the site offers contact information so that you can ask questions directly. Good Signs: The site's diamonds are kept in-house, and an exper [...]

The Blueprints of Custom Designed Jewelry on the Internet.

Fri, 08 Sep 2006 00:00:00 -0500

As the Creative Art Director of Southern Bride, I wanted something unique and Whiteflash was AMAZING to work with! The craftsmanship on each ring ranks them as one of the top custom jewelers! Check out their one of a kind pieces. - Jeffrey Lundy of Southern Bride Magazine One of the most important decisions a couple makes about their relationship together is the ring. Women dream about it and men stress over it. When you are choosing the symbol of your love, couples want it to be perfect. She's spent ni [...]

Visual Balance in Diamonds…LITERALLY

Thu, 31 Aug 2006 00:00:00 -0500

Whiteflash out cuts the competition with its exclusive brand of true Hearts & Arrows diamonds All diamonds sparkle, but none like the Whiteflash A CUT ABOVE® which is the leading H&A diamond sold exclusively on the Internet, and remains the only H&A diamond with a guarantee of true optical symmetry. Available at the company’s e-store, www.whiteflash.com, Whiteflash A CUT ABOVE® diamonds exhibit one-of-a-kind optical symmetry, whereby all of the diamond’s facets line up perfectly. This cutting-edge de [...]

The Whiteflash Virtual Selection Diamond Service

Thu, 24 Aug 2006 00:00:00 -0500

The Whiteflash Virtual Selection Diamond Service In addition to our extensive inventory of in-house diamonds in our area of specialization- certified AGS Ideal Round and AGS Ideal Princess Diamonds – Whiteflash also stocks a small selection of GIA certified diamonds in rounds, princess cut and other fancy shapes such as Asscher, Cushion Cut, Pear Shape and Oval. Our in-house inventory can be found in our A CUT ABOVE®, Expert Selection and Premium Select categories, all of which are posted to our website [...]

Princess with a Twist!

Thu, 24 Aug 2006 00:00:00 -0500

Welcome X-Factor®, the newest Expert Selection diamond from Whiteflash.com: A modern version of our traditional Princess cut diamond, this chic square has "clipped" corners, at the points which improve durability and increase visible size for carat weight. Securely seated under your setting’s prongs, the clipped corners protect often-vulnerable points. Cut for reliable, blazing performance, X-Factor® is well-suited for dynamic, active people who love the appealing look of a square cut diamond that can [...]

Diamond Care

Thu, 24 Aug 2006 00:00:00 -0500

Although diamonds are the hardest substance known on earth, they require care to preserve their brilliance. Diamonds have a great affinity to oils. Exposure during ordinary wear can dull the surface of a diamond. For example, lotions, cooking oil and products etc. Regular cleaning is important in keeping the diamond brilliant and refractive. To restore the original luster, brilliance and fire of your diamond, soak it overnight in a solution of hand dishwash liquid and warm water. Remove it and gently bru [...]

Whiteflash A CUT ABOVE® Diamonds - Beyond Ideal

Thu, 24 Aug 2006 00:00:00 -0500

Whiteflash A Cut Above – The Most Visually Balanced Diamond in the World™ Whiteflash A CUT ABOVE® Hearts & Arrows and Princess cut diamonds exceed the world’s highest standards for craftsmanship and performance. They are held to a level of cut precision far beyond ideal. Each Hearts & Arrows round is faithfully cut so that all 57 facets line up perfectly with their opposites for dazzling performance in all lighting conditions. The crisp, colorful patterns and brilliant life seen in Whitef [...]

What is the A CUT ABOVE® Princess?

Thu, 24 Aug 2006 00:00:00 -0500

It is our internationally recognized Super Ideal Princess Cut. The A CUT ABOVE® Princess is the dazzling sister to our A Cut Above® Hearts & Arrows Round. As a true Super Ideal the diamond must first attain the coveted "Triple Ideal" Platinum certificate from the American Gem Society Laboratory. In addition, it must pass additional performance testing and evaluation by the Whiteflash review panel before achieving the A CUT ABOVE® brand. For more information please visit our A CUT ABOVE® Princess [...]

Craftmanship

Wed, 23 Aug 2006 00:00:00 -0500

The craftsmen of Whiteflash A Cut Above possess numerous years of experience in crafting Whiteflash A CUT ABOVE® Hearts & Arrows diamonds to perfection. They possess the experience and expertise to deliver superideal Hearts & Arrows diamonds to you. Fine precision, rigid standards and perfected cutting techniques produce diamonds that excel in brilliance, fire and scintillation. The average round brilliant diamond - approximately 97% of the worlds total production, is cut for maximum carat weight reten [...]

What if my diamond breaks while you are setting or working with it?

Wed, 23 Aug 2006 00:00:00 -0500

Such accidents are extremely rare and you are covered financially by our insurance should any damage occur. As a gesture of goodwill we might offer replacement options or re-cutting services, at our discretion (these terms apply to in-house diamonds only). [...]

What are Whiteflash ACA branded Hearts & Arrows diamonds?

Wed, 23 Aug 2006 00:00:00 -0500

Whiteflash A CUT ABOVE® is the leading H&A diamond sold exclusively on the Internet, and remains the only H&A diamond with a guarantee of true optical symmetry. This is a level of cut precision far beyond ideal. After meeting proven AGS ideal parameters Whiteflash A CUT ABOVE® is taken much further. Each is faithfully brillianteered so that all 57 facets line up perfectly with their opposites. It requires significantly more time, rough material and personal attention than other cuts. In every Whiteflash [...]

The 4 Cs - Carat

Wed, 23 Aug 2006 00:00:00 -0500

What is carat? You have probably heard of the “Cs” used to describe diamond quality. Carat Weight, Color and Clarity have been used on paper since the 1930s to judge diamonds. In this tutorial we will present important information about the traditional 3 Cs, and critical information on CUT, the 4th C, that may change the way you look at diamonds. Carat Weight The weight of a diamond is expressed in carats. This term comes from ancient times when gems were weighed against the carob bean. One carat [...]

The 4 Cs - Clarity

Wed, 23 Aug 2006 00:00:00 -0500

Almost all diamonds have natural characteristics called inclusions. Inclusions are formed during crystallization. Some are microscopic and cannot be seen with the naked eye. The clarity grade indicates how clean or included a diamond is under extreme scrutiny. Clarity Grading F and IF mean the diamond is Flawless or Internally Flawless when examined by a trained professional under 10 power magnification. Such diamonds are very rare and are costly. VVS1 and VVS2 stand for Very Very Sl [...]

The 4 Cs - Diamond Color

Wed, 23 Aug 2006 00:00:00 -0500

Diamond color Even though they are transparent, most diamonds contain some hint of color. This is caused by the presence of nitrogen in the earth where they formed. Diamond color grading is done on a scale of D to Z. D is ‘icy-white.’ These diamond are the most colorless and most rare, so they are considered most valuable. There are 23 descending grades, so the [...]

The 4 Cs - Cut Analysis

Wed, 23 Aug 2006 00:00:00 -0500

Diamond Cut- The Most Important of the 4 C's There are two approaches used to analyze diamond cut quality. Proportion assessment utilizes a 2 dimensional approach that takes the outer measurements of a diamond and predicts how it will handle light. Performance assessment measures the actual light output of the diamond and compares it to established standards. The Gemological Institute of America (GIA) grades the cut of round diamonds only. The GIA system consists of 5 grades: Excellent, Very [...]

The 4 Cs - Cut Information

Wed, 23 Aug 2006 00:00:00 -0500

Cut is the most important aspect of diamond beauty. It is the only factor controlled by man, but for many years it has been the least discussed. Here you will learn what details have the most impact on a diamond’s beauty and more importantly, how to FIND this information. The Importance of Cut Grading Cut refers to more than just a diamond’s shape. It refers to more than depth, table, polish and symmetry. A round diamond’s cut quality also depends on physical measureme [...]

The 5th C - Confirmation

Wed, 23 Aug 2006 00:00:00 -0500

Before internet sales existed, shoppers always viewed diamonds under blazing jewelry store lights. In many ways diamonds sold themselves. Grading reports to confirm pedigree were afterthoughts. On the internet, the opposite is true: The online shopper is offered confirmation of performance and pedigree before ever seeing the diamond live. It’s a complete reversal. At Whiteflash we provide enough proof and documentation for you to make a completely confident buying decision before you see the premium diam [...]

What makes Whiteflash so special?

Wed, 23 Aug 2006 00:00:00 -0500

Through the years Whiteflash has gained international acclaim for the finest ideal diamonds available. A CUT ABOVE® (ACA) Super Ideal Diamonds are considered by diamond connoisseurs to be among the elite diamonds in the world in terms of craftsmanship and performance. In addition to our vaunted A CUT ABOVE® brand, our Expert Selection category also includes certified ideal hearts and arrows diamonds. Rounding out our in-house diamond inventory is the Premium Select category consisting of a variet [...]

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