Personalized Weddings Call for Custom Wedding Rings
By Ashley Bailey
, Thursday, November 11, 2010
By Ashley Bailey
, November 11, 2010
A recent article in the New York Times cast a new light on a trend that has been growing steadily in all areas of the wedding business. The article, titled “For Millenials, It’s More About Personal Style Than Luxury,” is just one more sign that the new generation of brides and grooms—the so-called Millenials, people in their twenties—are all about putting their own personalized stamp on their lives. Weddings have become more unique and creative affairs, evolving from formal sit-down dinners to everything from cruise parties, picnics and cocktail parties. The younger generation is focused primarily on “making its wedding experience distinctive, memorable and personal,” reports the Times.
Of course, with personalized wedding favors and creative wedding cake flavors comes a desire to put a unique spin even on the most traditional elements of the wedding, the wedding ring. Custom wedding rings
have become all the rage, as a way to extend the theme of the wedding day throughout the marriage.
Of course, with personalized wedding favors and creative wedding cake flavors comes a desire to put a unique spin even on the most traditional elements of the wedding, the wedding ring. Custom wedding rings have become all the rage, as a way to extend the theme of the wedding day throughout the marriage.
Couples want every detail of their wedding day to reflect their personal story, and are looking at custom wedding rings as a way to encapsulate the feelings and symbolism of that special day in a piece of jewelry they can both treasure forever.
He loves classic yellow gold; she likes modern white with sparkly pavé stones. This intriguing mash-up produces a dazzling wedding ring like no other, a perfect symbol of a marriage that is all about finding the intersection between two unique personalities.
Moving away from the classic traditions of their parents’ generation, Millenials are unafraid of making bold choices that reflect their personal styles, and more importantly, their stories. High-end jeweler Cartier recently featured an ad campaign, the Times reports, that featured engagement and wedding rings shaped like guitars, bowling pins, and the Eiffel Tower. The fanciful settings were meant to evoke the romantic stories the couple shared. More practically, couples are finding ways to subtly evoke cherished memories through their custom wedding ring designs.
This whimsical braided custom wedding ring represents the intertwining of two lives, and the everlasting bond between two people. The simple but eye-catching style is dramatic enough to wear on its own, which is perfect for the active woman who might not choose to wear her engagement ring every day.
TheKnot.com, a leading wedding-planning website, reports that about two-thirds of couples these days are opting for less-traditional, more customized weddings. While these couples are still allotting the same budget for their engagement and wedding rings, one-third are now choosing to customize or at least personalize their engagement and wedding rings, to ensure that the symbol of their wedding day remains as personal as the day itself. These young couples—who are estimated to comprise 60% of all marriages by 2012—are increasingly comfortable with shopping online, and are turning to the Internet for wedding ring shopping because of the huge range of customizing features available. Shopping online gives the customer the greatest possible variety of band and setting styles, precious metals and stones.
Custom and tradition have not been forgotten in the 21st century; they are just being incorporated in new and more personal ways. For a couple with an Irish heritage, the obvious choice for their custom wedding rings was traditional Celtic hearts. On the groom’s ring, the design was incorporated subtly into a simple band style, while the bride jazzed up her ring with a sprinkling of diamonds
. The Celtic heart, an interwoven image composed of three symbols for love, friendship and loyalty, is the perfect image to embed on a custom wedding ring.
Millie Martini Bratten, editor in chief of Brides magazine, has noticed this trend towards customization for years. “There has been a shift,” she told the Times. “People want something that is distinctively theirs. They want to make the experience meaningful for the guests and themselves.”
If you attend a wedding this year, chances are you will notice more colorful decor, a more creative menu, and a more contemporary dance floor scene than you’ve ever seen before. And if you look carefully during the ceremony, you might just spot the couple exchanging a pair of two-of-a-kind custom wedding rings.