By Ashley Bailey
, Monday, October 09, 2006 12:00 AM
For many years diamond cut was not graded, so the public did not know to ask the difference between poorly cut, average cut and finely cut diamonds. It costs more in terms of manpower and rough material to craft a diamond to a range of measurements that result in best performance, so manufacturers have cut most diamonds to average quality so they will take less time and be larger when finished. With this fact guarded for many years most consumers still do not know the difference between average and fine-make diamonds. Over 90% of the world’s production remains at average quality.
Since 1996 information on what constitutes top cut quality has been available for those willing to seek it on the internet, but even now the public-at-large seems comfortable operating on a “need to know” basis with many products.
Consider home stereos. Business is booming for large electronics chains. However, the average consumer never hears music reproduced in the best levels of mix and balance. If you go to a professional studio and listen to digitally mastered tracks on reference-standard equipment there is a range of frequency, depth of tone and ambient musical color that transcends any average experience. Most consumers are not aware that this level of sound reproduction exists, and the salesmen at the large electronics store will not inform them of anything other than the products in which they deal.
Just like top-cut, super ideal diamonds such as Whiteflash A Cut Above, these superideal brands of high-fidelity equipment (brands like Bang & Olufson and McIntosh) are only available in specialty shops. And, like well-cut diamonds, they may command a higher premium than the average consumer is readily willing to pay. The best part of the cut secret is that, for now, the premium charged to acquire a super ideal diamond of the highest cut quality on the internet is entirely reasonable, compared to the premium on superideal audio-video equipment.
For many, an average stereo is fine. Serious audiophiles seek out sound equipment of the most superb quality. Similarly, many couples will be happy with commercial diamonds - but for those studious folks who seek education on diamond cut quality, the high quality of an ideal or super ideal diamond such as those offered by Whiteflash and similar boutique shops would be the only way to go.
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