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Australia-United States Free Trade Agreement (AUSFTA)


Information and Links regarding preferential treatment of Australian customs for jewelry products from the United States.
Posted By :

Lean Financial Times Gives Boost To Purchase of Higher Quality Goods For Holidays


Quality over quantity and less is more will be the mantras controlling consumer’s wallets spelling good news for fine jewelry retailers.
Posted By : Ashley Bailey

Loose Diamonds are going Green in 2010


Jewelry is going green this year and natural material will top the list of must haves. Conflict Free Diamonds and green materials will reign on the top of the jewelry list and wearing them will be all...
Posted By : Ashley Bailey

Whiteflash.com Shares Diamond Expertise with Washington Post


Against the backdrop of a faltering economy, the diamond industry’s corporate social responsibility credentials are timelier than ever.
Posted By : Ashley Bailey

6 Ways to use Social Media in Wedding Planning from The Industry Experts!


If you haven’t hopped on board the social media train by now, you’re probably never going to. With countless new resources available to brides & grooms, it’s no surprise that their wedding planning qu...
Posted By : Ashley Bailey

Tiffany Inspired Jewelry from Whiteflash.com


Dazzle your love life with a diamond engagement Tiffany Rings created by you as it will truly express your feelings.
Posted By : Ashley Bailey

Think Quality over Quantity This Holiday Season


Gifting with a cause is another powerful trend that stretches hard earned dollars way beyond their face value. In a time when conscious spending is paramount, this perk makes you feel good about spen...
Posted By : Ashley Bailey

Pearl Types


Pearl: What types are there?
Posted By : Ashley Bailey

Gemstone Education


Our jewelry features only natural gem materials, some of which have been enhanced by commonly accepted means such as heat treatment.
Posted By : Ashley Bailey

Diamond Ring Setting Types


Diamond Ring Setting Types: What are the real differences?
Posted By : Ashley Bailey

Precious Metals


Shoppers are faced with a multitude of options when it comes to metal types. Traditionally gold and platinum have taken center stage in popularity but silently more metal types have established themse...
Posted By : Ashley Bailey

Budgeting for your Diamond Purchase


You may have heard suggestions about that the appropriate sum to spend on a diamond is based upon your salary. You should disregard such advice and spend what you are comfortable spending.
Posted By : Ashley Bailey

Diamond Jewelry Care and Cleaning


Diamond Jewelry Care and Cleaning 411 from Whiteflash.com
Posted By : Ashley Bailey

Diamond Cut


Cut refers to the proportioning, alignment and finish of a diamond's polished faces or facets. Proper cutting enables a diamond to perform at its best and release its full potential for fire and brill...
Posted By : Ashley Bailey

Diamond Carat Weight


Diamonds under one carat are commonly talked about in terms of "points" which are simply percentage points of a carat (1.00ct= 100 points).
Posted By : Ashley Bailey

Diamond Clarity


Diamonds with higher clarity or "purity" are more expensive than diamonds with lower clarity and more imperfections. In addition to being rarer, stones with higher clarity are capable of reflecting an...
Posted By : Ashley Bailey

Diamond Color


Almost all loose diamonds possess some degree of body color, usually yellow or brown. A small percentage of diamonds are colorless, and an even smaller number possess body color so strong that they ar...
Posted By : Ashley Bailey

How safe is it shopping for diamond jewelry online?


I'm in the military and therefore won't be able to go ring shopping for awhile. I'm considering shopping over the Internet but want to be careful.
Posted By : Ashley Bailey

Gemstones: What Do They Really Mean?


Whiteflash has a great selection of pearl jewelry. We also have the capability of providing a custom precious gem search for you.
Posted By : Ashley Bailey

All About Titanium Wedding Rings


Titanium has become a standard of choice in today’s jewelry industry. Along side platinum and gold shoppers are faced with a multitude of options when it comes to metal.
Posted By : Ashley Bailey

Are There Different Levels of Jewelry For Different Levels of Commitment?


Each length of a relationship has specific types of gifts associated with it that gradually become more elaborate the longer a couple has been dating. So there are defiantly varying levels of gifts fo...
Posted By : Ashley Bailey

10 Diamond Cuts and Their Meanings


From classic round to cutting-edge cushion, rate your sparkler with Whiteflash.com's savvy diamond guide.
Posted By : Ashley Bailey

What is Diamond Drop Shipping?


Most internet vendors sell their diamonds using a method known as drop-shipping. Drop-shipping means transporting goods from a distant supplier to a buyer under the seller’s address so that it appears...
Posted By : Ashley Bailey

Getting the Best Bling for Your Buck!


Whiteflash.com is dedicated giving you a true diamond education through our extensive online library. So come on, it’s time to get schooled in bling!
Posted By : Ashley Bailey

My fiancé has an obsession with rose gold. How can I subtly incorporate that into her engagement or wedding ring without going overboard?


There are many ways to use rose gold to accent and add a splash of color to your engagement or wedding ring, depending on the style ring you choose.
Posted By : Ashley Bailey

Diamond Insurance? Is this necessary?


Purchasing jewelry insurance doesn’t have to be complicated. With Whiteflash.com's help, you can get your jewelry insurance quote instantly and apply immediately.
Posted By : Ashley Bailey

What are some questions I can ask jewelers about conflict free diamonds? What is the Kimberly Process?


Jewelers can now provide Kimberley certificates as proof of a “clean” diamond which they can declare as conflict free.
Posted By : Ashley Bailey

How do I know if my diamond is conflict free?


You can also feel good in knowing that 100% of Whiteflash’s Dreams of Africa collection profits go to communities impacted by the jewelry trade (WCCCI).
Posted By : Ashley Bailey

A Better Bling without Blood Diamond


So what can you do help? There are alternative diamonds you can buy—conflict free diamonds, which can even be bought online. Conflict-free diamonds are those gems which were not obtained due to human ...
Posted By : Ashley Bailey

A Groom’s Guide to Wedding Rings


Whiteflash make it easy to get through the variety of choices for men’s wedding bands, from platinum to titanium and everything in between.
Posted By : Ashley Bailey

Budget Friendly Engagement Rings


It’s proposal season and many future grooms were wondering how to pop the question without blowing their bank account with help from Whiteflash.com
Posted By : Ashley Bailey

Why Customize Your Engagement Ring?


If you are in the market for a unique ring or diamond setting, have an idea for something different and spectacular but don’t know where to start – read on to find out why going the custom design way ...
Posted By : Ashley Bailey

Engagement Ring Shopping: MANSWERS!


Popping the question is tough, but finding a diamond engagement ring she’s been dreaming about can be tougher!  The time has come for the man to make the most important purchase of his life and t...
Posted By : Ashley Bailey

Whats Wear Features Whiteflash.com


WhatsWear is dedicated to bringing an insider’s view of the world of fashion to our readers featuring Whiteflash.com.
Posted By : Ashley Bailey

Brides.com is inspired by Whiteflash's Colorful Summer Jewelry


Embrace the Brilliance of the Season with Brides.com and Whiteflash!
Posted By : Ashley Bailey

Posh Glam loves Whiteflash's Dreams of Africa Collection


Posh Glam Loves Whiteflash's Dreams of Africa Collection as well as their jewelry chairty lines!
Posted By : Ashley Bailey

What's Haute Features Whiteflash this Summer!


Hide that gut and show that butt off this summer with Whiteflash and What's Haute!
Posted By : Ashley Bailey

Dream Bridal LA thinks Whiteflash is the hot online diamond resource!


If you're still looking for the perfect pair of wedding bands to exchange on your Big Day, make Whiteflash.com your one stop shop for any and all of your wedding day bling.
Posted By : Ashley Bailey

Archeef features Whiteflash.com


Beyond the cliché patterning on wallpaper and bedding, floral ornamentation has been appearing in runway shows earlier this year, ushering a subtle but very apparent comeback for the summer of 2009. ...
Posted By : Ashley Bailey

The House of Style features Whiteflash DOA Line


Whiteflash.com have created DREAMS OF AFRICA, a beautifully designed conflict free diamond jewellery collection. The best bit is 100% of the profit goes to WCCCI
Posted By : Ashley Bailey

SheKnows features Whiteflash's DBTY


WhiteFlash Diamonds sent SheKnows.com their absolutely gorgeous Diamond by the Yard bracelet in white gold.
Posted By : Ashley Bailey

Overwhelming Success Out of The Ruins for WhiteFlash.com


The results are in! In a contest based on the hit Fox Searchlight Pictures film “My Life In Ruins”, WhiteFlash.com, the internet’s premiere online jewelry retailer, found their site flooded with clos...
Posted By : Ashley Bailey

Add some Sparkle to your summer “beach bum” style…


A woman shall never be without her jewelry, even while swimming. It’s just a matter of what you wear and how you wear it. Try accessorizing with delicate pieces that can compliment your swimsuit. You ...
Posted By : Ashley Bailey

One Wed Features Whiteflash.com in their Engagement Ring Gallery


We are proud to announce the inclusion of Whiteflash.com into OneWed.com's Style gallery section, Wedding Bands and Engagement Rings!
Posted By : Ashley Bailey

TheManRegistry Features Whiteflash as their Engagement Ring Expert


Wonder no more, guys. Whiteflash.com, the web’s top diamond e-boutique, has joined The Man Registry’s groom expert panel. The panel consists of top wedding industry experts that want to help simplify ...
Posted By : Ashley Bailey

My Wedding has featured Whiteflash!


The Newest Featured Member In Our Engagement Ring Vendor Gallery!
Posted By : Ashley Bailey

What's Haute Features Whiteflash.com


It’s no secret that the luxury industry is hurting; however, people should look beyond a luxury piece of jewelry as a fashion statement only. Even being an owner of online diamond boutique, Whiteflash...
Posted By : Ashley Bailey

Whiteflash and Style.it TV Cufflink Giveaway!


Edward Mirell Cufflinks from Whiteflash just in time for Father's Day Let your Dad look like a leading man this Fathers Day!
Posted By : Ashley Bailey

Fused Magazines pairs up with Whiteflash.com


Fused Magazine creates interest stories on Art, Fashion and Trends -- especially Whiteflash Diamond Jewelry pics in their Dream Series from the Whiteflash Designer Collection!
Posted By : Ashley Bailey

Fab 40 Giveaway with Whiteflash.com


Whiteflash and Fabulously 40 have teamed up to giveaway this stunning Essence Heart Diamond Pendant. You can be any age to enjoy the Essence of a Whiteflash A Cut Above!
Posted By : Ashley Bailey

BBB WINNER FOURTH TIME WINNING FOR WHITEFLASH


Whiteflash.com has been awarded a Houston Better Business Bureau "Winner of Distinction" for the fourth consecutive year.
Posted By : Ashley Bailey

Gentry Magazine features Whiteflash


Gentry Designs features Whiteflash's Diamond Bangles in their Sensational Spring edition.
Posted By : Ashley Bailey

WIN a stylish prize this Mother’s Day!


Whiteflash.com and Style mom came together to present a giveaway that any mom would love. We're giving away thisstunning diamond necklace from Whiteflash!
Posted By : Ashley Bailey

Beauty Amid The Ruins: WhiteFlash.com Teams Up With Fox Searchlight Pictures Once Again


In a strategic branding move WhiteFlash.com has teamed up to co-sponsor the release of the new Fox Searchlight Pictures film “My Life In Ruins”, due in theatres nationwide on June 5th.
Posted By : Ashley Bailey

Blitz Vibra-Sonic Home Jewelry Cleaning Machine


Safely and effortlessly restores the beauty and sparkle of your treasures. Great for getting that crisp, icy sparkle for your jewelry at home, in between visits to your local jeweler -- available now!
Posted By : Ashley Bailey

Cyber Bling: Tips for Online Diamond Shopping


The more you know about the four C’s, the grading scale and certification process, the better equipped you will be to get the best bling for your buck.
Posted By : Ashley Bailey

Common engagement ring hazards


Your engagement ring is one of the most valuable investments your future groom will make, so it’s extremely important that you care for it properly to ensure that the stone and metal retain their bril...
Posted By : Ashley Bailey

Whiteflash’s Guide to Wedding Gifts


Whiteflash.com want you to be ready and properly educated for all situations, especially gifting. Summer wedding season is nigh, so here is our guide to wedding gifts. Here are our answers to all of y...
Posted By : Ashley Bailey

Find Your Perfect Graduation Gift at Whiteflash.com


Whiteflash.com, a leading online retailer of designer jewelry, offers a range of jewelry styles for every taste and budget this graduation gift-giving season.
Posted By : Ashley Bailey

Latina and Whiteflash Diamond Pave Pave on your Right Hand Ring!


Nail it! Dress up your digits in new daring ways!
Posted By : Ashley Bailey

Engagement Ring Styles


There are many differnt styles of engagement rings, here are a few favorites of Whiteflash.com
Posted By : Ashley Bailey

Proposing is tough enough!


  Proposing is tough enough, but finding the perfect diamond engagement ring, set with the perfect diamond is even tougher. To eliminate the headache, here are step-by-step instructions from Whi...
Posted By : Ashley Bailey

Don't you just love Destination Weddings and Whiteflash!


Whiteflash and Destination Weddings have teamed together to present this stunning Diamond Engagement Ring.
Posted By : Ashley Bailey

Caring for Platinum


Useful advice for managing your customer's expectations on caring for their platinum pieces.
Posted By : Ashley Bailey

Platinum, an Ancient Lost Treasure


From prehistory to princesses and pop divas - the story of platinum, the so-called 'new metal' is much longer than you would think.
Posted By : Ashley Bailey

Platinum Basics


Some technical basics for the metal coined "platinum".
Posted By : Ashley Bailey

Brides feel platinum is 'worth the price'


Brides feel that paying more for platinum wedding and engagement rings is worth the extra costs
Posted By : Ashley Bailey

Top 10 Wedding Trends for 2010


Plan ahead with these top tips for your 2010 wedding
Posted By : Ashley Bailey

Top 10 Must-Own Jewelry Classics


Some jewelry is trendy, sticks around for a couple of years and then disappears. But some jewelry is so timeless that it looks great no matter what the current trends are.
Posted By : Ashley Bailey

Stylish Spring Wedding Design


Spring weddings are about to be in full bloom. This is a time when nature is renewing itself and planning your wedding around a spring theme is a fun and fresh idea.
Posted By : Ashley Bailey

What Will Be the Hottest, Hippest 2009 Wedding Trends


If you’re planning a wedding, you’re probably wondering what will be trendy and hip. There’s no denying that 2009 Wedding Trends will be amazing.
Posted By : Ashley Bailey

How to Read and Understand a Diamond Grading Report


The reason it is important to have a Diamond evaluated by an independent Laboratory is that minute, invisible to the naked-eye, characteristics of a Diamond can have a major influence on the price.
Posted By : Ashley Bailey

What is the difference between a Diamond Grading Report and an Appraisal?


Diamond Grading Report is a document issued by a Gemological Laboratory describing a Loose Diamond. The laboratory will not issue reports on Diamonds which are set in a mounting.
Posted By : Ashley Bailey

Love Has Gone Platinum


Your love has just gone platinum. What better way to express your love than with the ultimate precious metal – platinum.
Posted By : Ashley Bailey

Diamonds Prefer Platinum


Platinum is Pure, Rare, and Eternal – Discover the qualities that make this most precious of metals so special.
Posted By : Ashley Bailey
Friday, April 17, 2009
Diamond Engagement Ring Design Trends


Ergonomic designs reign supreme in today's market, no longer does pure panache determine the design that leads to 'I Do.'
Posted By : Ashley Bailey

National Jeweler Spotlights Whiteflash.com


National Jeweler Spotlights Whiteflash.com.among other big diamond E commerce sites.
Posted By : Ashley Bailey

Whiteflash Appears in InStyle Weddings


Instyle Weddings features Whiteflash Diamond Engagement Ring with it's trademark A Cut Above (tm)diamonds.
Posted By : Ashley Bailey

Diamond Solitaire Engagement Rings


Here are tips on choosing a beautiful diamond ring for your lover. Like most other purchases, start your search by browsing the net for your purchase. Here are some useful tips on comparing and buying...
Posted By : Ashley Bailey

Feel the love with Whiteflash and National Jeweler.


Feel the love with Whiteflash and National Jeweler.
Posted By : Ashley Bailey

Men's Jewelry: Trends and Styles


Shopping for diamond jewelry can be fun and exciting when you get to bring home your treasure. Diamond jewelry is a sign of wealth and it has become a vital part of fashion and today is surely attract...
Posted By : Ashley Bailey

Diamonds: The Jewelry in Vogue


Jewelry that is in vogue is made to suit different personalities, facial features and physique. An aesthetic concoction of precious metals, gemstones and more importantly unique custom designs, crafte...
Posted By : Ashley Bailey

Diamond Anniversary Rings- An Overwhelming Expression of Love


Buying anniversary gifts is an ultimate expression of love where the diamond anniversary rings would speak more than words. This is a way of re-emphasizing how much your spouse is loved in spite of th...
Posted By : Ashley Bailey

Diamond Online Stores to Reach You Better


The advantage one gets by shopping for a diamond online is firstly that you get an access to a variety of diamonds with different cuts and you actually get to visualize each of them for long. At the s...
Posted By : Ashley Bailey

Ideal Diamonds: King of Cut


The ideal cut diamond has remained the undisputed "king of cut" in the diamond world for decades. It has long been heralded for its ideal balance of maximum reflection and dispersion.
Posted By : Ashley Bailey

Hearts & Arrows: The Ideal Cut Diamond


When faced with the dilemma of compromising certain characteristics, never think of compromising the cut. It not only determines the gem quality and look, but it is intrinsically involved in value and...
Posted By : Ashley Bailey

Choosing a Diamond Shape


Choosing a diamond shape if the first step in the creation of a diamond ring. Knowing about the shape is important for any diamond purchase.
Posted By : Ashley Bailey

Why Shop For A Loose Diamond Online?


Ideal Diamonds are graded to have achieved Ideal specifications for polish symmetry and proportion, as a result they will have tremendous brilliance and scintillation.
Posted By : Ashley Bailey

Diamond Care


Diamonds may be the hardest substance on earth, but they are not indestructible. While they can be cut or polished only by another diamond, a hard blow can cause them to chip. Never wear your diamond ...
Posted By : Ashley Bailey
Monday, March 16, 2009
How To Buy A Custom Engagement Ring


As couples become choosy with the rings the use to represent the love they have for a relationship, soon-to-be-brides and grooms are looking into customized engagement rings rather than selecting righ...
Posted By : Ashley Bailey

Mystyle Odd-Day Giveaway: Whiteflash Flower Pendant Necklace!


Simplicity comes to mind when gazing at Whiteflash's 14k white gold flower cluster necklace with .15ctw ($398). It's not at all flashy (the pendant is the size of a pencil top), so it can be worn ever...
Posted By : Ashley Bailey

Anniversary Rings


In this age of rising divorce rates, any anniversary is cause for celebration, and many men choose to celebrate by presenting their wives with anniversary rings. While they are similar to engagement r...
Posted By : Ashley Bailey

Diamond Anniversary Rings


Diamond anniversary rings are a popular gift from husbands to wives, regardless of whether they are celebrating their first or their fiftieth anniversary. When selecting an appropriate ring, however, ...
Posted By : Ashley Bailey

Checklist for Choosing a Diamond Engagement Ring


Every groom-to-be needs a checklist for choosing a diamond engagement ring. Searching for the perfect engagement ring is an intimidating task, even if your fiancé has already accepted your proposal. T...
Posted By : Ashley Bailey
Friday, March 13, 2009
Why you should Insure you Engagement Ring


No one can predict the accidents that might befall an engagement ring. Simple housecleaning chores could result in damage to the band or setting, and an innocent sporting activity could loosen a stone...
Posted By : Ashley Bailey
Friday, March 13, 2009
Celebrity Engagement Rings


Whether it’s a glitter on a princess’s finger or a bauble gleaming on an actress’s left hand, celebrity engagement rings not only symbolize a loving commitment but also offer fans an intimate detail a...
Posted By : Ashley Bailey
Friday, March 13, 2009
Whiteflash Flourishing Through Innovation - JQ


During a holiday season that was disappointing to sellers across the board, an online jewelry company actually experienced better-than-expected reciepts - and are even anticipating an increase in thei...
Posted By : Ashley Bailey

"American Cut - The First 100 Years," by Al Gilbertson, G.G.


"American Cut - The First 100 Years" documents important changes between 1850 and 1960. The book focuses on the evolution of cut in the United States and gives historical legs to some of our truncate...
Posted By : Ashley Bailey

An Overview Of Common Alloys Used In Jewelry


Here is an overview of some of the most common encountered in the crafting of jewelry
Posted By : Ashley Bailey
Tuesday, March 03, 2009
Getting Diamond Information


Getting information: In-stock diamonds versus diamonds located with suppliers
Posted By : Ashley Bailey

Whiteflash named Best Online Vendor by OneWed.com


OneWed.com has named Whiteflash Best Online Jeweler of 2008.
Posted By : Ashley Bailey

Go Green For Spring


For Spring, the season of growth and renewal, there is no better trend to highlight than eco-friendly fashions.
Posted By : Ashley Bailey

Hearts and Arrows Diamonds and The Basics of Diamond Cutting


The aim of this tutorial is to illustrate what it takes to achieve the ultimate in cutting precision and perfection - super ideal cut Hearts and Arrows diamonds.
Posted By : Ashley Bailey

“Appraise the Appraiser” - Help for Consumers


The average consumer is often shocked to learn that only a small percentage of “independent appraisers” are unbiased and/or current on continuing education, grading systems, equipment and standards. ...
Posted By : Ashley Bailey

Visible Effects of Painting & Digging on Superideal Diamonds


Consumers are hearing these labels, but even seasoned professionals can fail to grasp the broad implications of each.
Posted By : Ashley Bailey

Women love diamonds. Men know that.


Whether they're for your engagement or for an anniversary, you can't go wrong with a diamond ring, necklace, bracelet, or even a watch. The problem is that men don't necessarily enjoy shopping for the...
Posted By : Ashley Bailey
Monday, March 02, 2009
Wine and Diamonds


Design Trends: Diamond Engagement Rings of Today
Posted By : Ashley Bailey
Monday, March 02, 2009
2009 Gold Trends


Gold Trends: Everthing you need to know
Posted By : Ashley Bailey

Rings Worth Committing To: A Groom’s Guide


Rings Worth Committing To: A Groom’s Guide to Buying the Perfect Engagement Ring
Posted By : Ashley Bailey

The Perfect Diamond Ring


The easiest way to shop for a ring would be internet but make sure yo know a few basic aspects: color, cut, carat and clarity, known as 4 C's of a diamond. These four factors affect the price of any d...
Posted By : Ashley Bailey
Monday, February 23, 2009
In Touch Features Whiteflash.com


Gerald Butler sports his Edward Mirell cuff links from Whiteflash.com
Posted By : Ashley Bailey
Monday, February 23, 2009
Getting Married? A Step-By-Step Guide to Picking the Perfect Diamond


Proposing is tough enough, but finding the perfect ring, set with the perfect diamond is even tougher. To eliminate the headache, here are step-by-step instructions from Whiteflash.com
Posted By : Ashley Bailey
Friday, February 20, 2009
Fashion Accessories Will Always Be a Necessity


What's Hot and What's Not on the Red Carpet
Posted By : Ashley Bailey
Wednesday, February 25, 2009
Budget-Friendly Rings To Help You Pop The Question During This Recession


Tips on how to pop the question without blowing their bank account.
Posted By : Ashley Bailey

Spike TV Loves Whiteflash's 4 C's


Getting ready to tie the knot? Here's the tips on picking the ring a woman can't deny.
Posted By : Ashley Bailey

On the Runway with The Knot


Details, please... Go Classic or Couture with Special Touches to Play up to your Personal Wedding Day Style with Whiteflash ACA Diamond Studs or Whitflash Diamond Bangles or Diamond Cocktail Rings
Posted By : Ashley Bailey
Wednesday, February 25, 2009
UFC Fighters Bling with Whiteflash for Maxim


The Big Bad Bruisers of the Ultimate Fighting Championship also wore some Whiteflash Bling while they were also dressed up in their formal wear.
Posted By : Ashley Bailey

Online Diamond Buying Perfected: WhiteFlash.com Grows Leaps and Bounds Over Competition


WhiteFlash.com Grows Leaps and Bounds Over Competition With GemDiamond.com
Posted By : Ashley Bailey

Why Whiteflash does not use Brilliantscope


Why Whiteflash does not use Brilliance Scope.
Posted By : Ashley Bailey

About ASET


ASET: Angular Spectrum Evaluation Tool
Posted By : Ashley Bailey

About the Holloway Cut Advisor


The Holloway Cut Adviser estimates a round diamonds appeal based on its potential Light Return, Fire, Scintillation and Spread.
Posted By : Ashley Bailey
Friday, January 16, 2009
Whiteflash Diamond Rings Featured in Lucky


In addition to finding basic diamond earring studs, you can find great stackable rings in 3 different metals, yellow, white and rose gold.
Posted By : Ashley Bailey
Tuesday, January 13, 2009
Warren Sapp sports Whiteflash on Dancing With the Stars!


Warren Sapp is blinged out with Whiteflash while dancing the Hustle on Dancing with the Stars!
Posted By : Ashley Bailey
Monday, February 23, 2009
There's no stress: Couple weds at Taco Bell


Couple weds at Taco Bell
Posted By : Ashley Bailey
Monday, January 05, 2009
How To Tell If Your diamond engagement ring or diamond jewelry Is A Non-Conflict Diamond.


How to make sure that your buying a conflict free diamond for your loved one.
Posted By : Ashley Bailey
Monday, December 08, 2008
Engagement Rings: 6 Engagement Ring Trends


From colored stones to twisted bands, check out what's new in engagement rings.
Posted By : Ashley Bailey

AWEAR featured in MyStyle


Wanna Get Lucky? This Could Be Your Chance!
Posted By : Ashley Bailey
Thursday, December 04, 2008
Groom's Guide to Wedding Rings


Unless you're a groom wearing a high school or college ring, chances are your wedding ring is going to be the first real piece of jewelry (gasp!) and the most important ring you're ever going to wear....
Posted By : Ashley Bailey
Tuesday, December 02, 2008
AWEAR featured in GirlsLife Magazine


This twirling 14k yellow gold charm pendant contains one Whiteflash ACA Progression Charm Pendant in Girl's Life Magazine Diamond melee 0.04ctw perfectly set in the center. 16 inch yellow gold cha...
Posted By : Ashley Bailey

Shhh! Find Her Ring Size Without Spoiling the Surprise


You’ve come to the monumental decision that your girl is a keeper, and you can’t wait to ask her to marry you. The problem? You have no idea what size engagement ring to buy her. It’s a common dilemma...
Posted By : Ashley Bailey
Wednesday, November 19, 2008
AWEAR featured in Seventeen Magazine.


Be Awear! Whiteflash's conscious kids collection - Now in Seventeen Magazine. Be the hottest Girl in Town!
Posted By : Ashley Bailey
Thursday, November 06, 2008
Diamond Solitaire: Rekindle Your Love This Holiday


Posted By : Ashley Bailey
Thursday, November 06, 2008
Are You Getting Your Money’s Worth When it Comes to Bling?


Make sure that you are armed with knowledge to get the best deal when shopping for diamond jewelry.
Posted By : Ashley Bailey
Thursday, November 06, 2008
Lindsay Lohan loves Whiteflash's diamond bangles


Lindsay Lohan celebrated her 20th birthday in style, and her favorite gifts were stunning diamond and sapphire bangle bracelets created by Whiteflash.com.
Posted By : Ashley Bailey
Thursday, November 06, 2008
Whiteflash's Dreams of Africa Mini Featured in Lucky


Some of Lucky magazines favorite designers and retailers are teaming up with worthy charities for the holidays—and the results are stellar.
Posted By : Ashley Bailey
Monday, December 01, 2008
Beth Ostrosky Rocked by WhiteFlash.com


Howard Stern's, Beth Ostrovky rocked by Whiteflash's Martini 3 Prong Pendant centerpiece with Whiteflash ACA Super Ideal Cut Diamond.
Posted By : Ashley Bailey
Thursday, October 23, 2008
WhiteFlash.com featured on Entrepreneur.com


Social Marketing: Make friends in all the right places online, and watch your site's traffic soar.
Posted By : Ashley Bailey
Thursday, October 23, 2008
Fight Your Own Bride Wars Armed with Bling from WhiteFlash.com


Fashion & lifestyle expert Lesley Scott, the New York City-based editor and a well-known fashion icon in the social media world, wrote the posting about Whiteflash.com She discussed Anne Hathaway’s n...
Posted By : Ashley Bailey
Monday, October 13, 2008
Inside Weddings Fall - Whiteflash Fashion Jewelry in good company sparkling in the Jewelry Box.


View some of our favorite things from Inside Wedding's Rebecca Varma (Metatag) a Brilliant Idea including a sparkling collection of treasured diamond jewelry pieces. 18K Gold and Diamonds 'Embrace'...
Posted By : Ashley Bailey
Monday, October 13, 2008
Whiteflash has a Luxe Jewelry in Latina for the Fall Issue.


Style Power, skirts, dresses and jewelry for work or play. When it comes to precious stones and other lavish goodies, too much in gemstone rings and Whiteflash's amethyst earrings is never enough!
Posted By : Ashley Bailey
Wednesday, October 08, 2008
Miley Cyrus glams up with Whiteflash's Fashion Jewelry


Miley Cyrus joins the celebrities at the Teen Choice Awards this year in wearing high-end Whiteflash fashion jewelry encrusted with Whiteflash ACA Diamonds!
Posted By : Ashley Bailey
Monday, October 06, 2008
Whiteflash featured in Fine Jewelry News


Whiteflash's conscious kids collection, Awear, introduced this year as a way to wear fun jewelry charms while donating to a charity that builds a school for children impacted in war torn areas around ...
Posted By : Ashley Bailey
Friday, October 03, 2008
Instyle catches Whiteflash Bling on Lauren Conrad


Buy our Whiteflash tennis bracelet adorned by Lauren Contrad seen at this year's MTV VMA's (InStyle)
Posted By : Ashley Bailey
Tuesday, September 23, 2008
A World of Ideas on Where to Go and What to Wear with Whiteflash and Destination Weddings.


Destination Weddings and Whiteflash share great things in common - brilliant diamonds and brilliant experiences. Check out what Whiteflash shows off in this Fall's issue.
Posted By : Ashley Bailey
Thursday, March 12, 2009
MTV Video Music Awards Gets Rocked by WhiteFlash.com


Hollywood's hottest stars wearing Whiteflash at the MTV Video Music Awards.
Posted By : Ashley Bailey
Friday, September 05, 2008
Teen Choice Awards Celebrity Retreat


2008 Teen Choice Awards features AWEAR Golden and Diamond Charms - jewelry for conscious kids by WhiteFlash.com
Posted By : Ashley Bailey
Monday, August 25, 2008
Whiteflash Diamond Bangle Featured in Brides Maryland Cover


Whiteflash's Diamond Bangle featured on the cover of Brides Maryland
Posted By :
Thursday, August 07, 2008
The Nest Article: Instant Expert: Upgrading your Engagement Ring


Instant Expert: Upgrading Your Engagement Ring. We know you’d be happy with a twist tie as long as you’re married to Mr. Right, but if your engagement ring isn’t the fairy-tale bauble you’ve always dr...
Posted By : Ashley Bailey
Thursday, July 08, 2008
WhiteFlash.com Reaches Big “O” Status in July


Whiteflash.com Diamond Mesh Cuff selected for Oprah Magazine. This speaks volumes for those who love Whiteflash.com
Posted By :
Sunday, July 06, 2008
BBB Winner Third Time winning is a Charm for Whiteflash


Whiteflash.com has been awarded a Houston Better Business Bureau “Winner of Distinction” for the third consecutive year.
Posted By : Ashley Bailey
Sunday, July 06, 2008
Whiteflash.com in good company at the San Francisco Film Festival


WhiteFlash.com in Good Company as Sponsor at the Prestigious 51st San Francisco International Film Festival
Posted By :
Thursday, July 03, 2008
Brides Magazine Summer Edition – How to get a look that’s totally you wearing Whiteflash ACA Drop Earrings


Attention all brides – beauty class is in session. Today’s topic besides wedding make –up is what drop diamond earrings to wear that don’t break the bank. Brides Magazine well known for young upcoming...
Posted By : Ashley Bailey
Sunday, June 29, 2008
Couple Sparkles in Whiteflash All Over Their Destination Wedding


The Summer Issue of Destination Weddings doesn't hesitate to show off some of the best in fashionable wedding jewelry at Whiteflash. Take a look at our Diamond Web Necklace and gorgeous golden cuffs o...
Posted By : Ashley Bailey

Inside Wedding's Jewelry Box


Inside Weddings’ Rebecca Verma chooses a set of Whiteflash’s Golden and Star pearl earrings with Whiteflash ACA diamonds in the spring issue.
Posted By : Ashley Bailey
Wednesday, April 16, 2008
Whiteflash pizzazes ZINK Magazine with a beautiful cocktail ring


The Whiteflash Design known world wide for it’s champagne line of jewelry graces the inside of Zink magazine.
Posted By : Ashley Bailey
Monday, July 07, 2008
Buying Whiteflash Bling in San Diego Weddings


White gold or yellow? Titanium or Palladium?
Posted By : Ashley Bailey
Wednesday, April 16, 2008
Whiteflash inside Wedding Dresses Annual Style Issue


This month marked the anticipated release of Wedding Dresses annual Official Bridal Style Guide.
Posted By : Ashley Bailey
Wednesday, April 16, 2008
Haute from the Runway in Premier Issue of Enchant


Dazzling Whiteflash diamond web necklace is Haute in premier issue of Enchant Magazine.
Posted By :
Monday, March 24, 2008
A Better Bling


Gold may glitter and Diamonds may be a girl’s best friend, but there’s more to jewelry than meets the eye – especially when it comes to the environment and human rights.
Posted By : Ashley Bailey
Sunday, March 23, 2008
Will You Marry Me?


Watch a marriage proposal on stage. Will she say yes? (Hint: He offers her a vintage engagement ring from Whiteflash.)
Posted By :
Wednesday, March 19, 2008
Elizabeth Banks ‘Definitely’ Sparkles


Elizabeth Banks in Whiteflash jewelry at the ‘Definitely, Maybe’ World Premiere in New York.
Posted By : Ashley Bailey
Tuesday, February 26, 2008
Inside Edition/Wedding Channel Winter Proposal


WeddingChannel.com was interviewed on trend of proposal planners and found a groom to be who was willing to air on Inside Edition. Whiteflash was chosen to provide the Wedding Channel to make a spe...
Posted By :

Whiteflash Sparkles in The Knot


Whiteflash jewelry adds brilliant sparkle to the spring-summer edition of The Knot Magazine
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Definitely, Maybe.


Whiteflash partners with Universal Pictures and iVillage to promote “Definitely, Maybe,” in theaters this Valentine’s Day.
Posted By : Ashley Bailey

Whiteflash in Lucky Magazine


A beautiful Whiteflash diamond pendant is featured in Lucky magazines "Lucky Breaks" for February 2008
Posted By : Ashley Bailey

Whiteflash in Bridal Guide Again


Whiteflash appears in Bridal Guide for the third time as the popular magazine gives our unique Dreams of Africa cufflinks "Cuff Love."
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Dreams of Africa in iVillage Top 10


iVillage selects the Petite Dreams of Africa pendant for its "Beauty & Style" Top 10
Posted By : Ashley Bailey

Whiteflash in Elegant Bride


Whiteflash, Bulgari, Cartier, Tiffany, Harry Winston & Graff are among 12 jewelers featured in "Rock Bands."
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Whiteflash in National Jeweler


The December National Jeweler featured Whiteflash colored gemstone jewelry worn by celebrities in 2007.
Posted By : Ashley Bailey

Whiteflash in a Woman's Day Giveaway


Woman's Day magazine featured Whiteflash "Ready-Set to Go" earrings in an "ice-cool" September giveaway.
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Jessica Alba is Radiant in Whiteflash Jewelry


Jessica Alba dazzled her fans in over $170,000 of Whiteflash diamond jewelry at the premier of her highly anticipated romantic comedy, “Good Luck Chuck.”
Posted By : Ashley Bailey

Whiteflash in the Connecticut Post


Critic Joe Myers raves about Whiteflash in the Connecticut Post forum
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Jewelry: Wear Care & Cleaning


Your Whiteflash jewelry has been carefully created and inspected for quality. With proper wear, care & cleaning it will provide you with a lifetime of joy
Posted By : Ashley Bailey
Wednesday, August 29, 2007
Rapaport: Bridal Guide Cover Features Whiteflash Diamonds


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GIA Article: Topaz Blue and Deja Vu


The issue concerning blue topaz and other irradiated gems today isn’t so much the radiation used to turn colorless topaz blue. Rather, it’s about Nuclear Regulatory Commission (NRC) licensing requirem...
Posted By : Ashley Bailey
Aug 13, 2007
GIA Adds Johannesberg Lab


The Gemological Institute of America (GIA) held a news conference in Johannesburg today to announce that GIA is planning to open a laboratory in that city and expand its educational offerings there as...
Posted By : Ashley Bailey
August 10, 2007
Tom Moses Honored at AGS Gala


Tom Moses, senior vice president, GIA Laboratory and Research, was awarded the eighth annual American Gem Society (AGS) Triple Zero Award.
Posted By : Ashley Bailey
August 9, 2007
Women's Jewelry Association Awards Presented


WJA honors a number of outstanding women who have excelled at their jobs in the jewelry industry.
Posted By : Ashley Bailey
September 8, 2007
AGS Liddicoat Journalism Award Presented


A special few recieved accredidation from the Gemological Institute of America (GIA) Laboratory have received the American Gem Society (AGS)’s annual Richard T. Liddicoat Journalism Award for Industry...
Posted By : Ashley Bailey
Thursday, August 23, 2007
IDL to Launch India Service


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Whiteflash on Cover of Bridal Guide


Whiteflash and Bridal Guide together again. This time we're on the cover.
Posted By :

Diamonds: How to tell CZ from Diamond


Diamond stimulants like CZ may be suitable for costume jewelry, and the average person in casual circumstances may not know the difference between a CZ and a natural diamond.
Posted By : Ashley Bailey
August 3, 2007
AGS Announces New Membership Designation


Representatives of the American Gem Society™ announced a new membership designation for American Gem Society members called a Certified Jewelry Arts Professional.
Posted By : Ashley Bailey
Monday, August 06, 2007
Holloway Cut Adviser Earns US Patent


Holloway Cut Adviser (HCA) system is used to grade the cut quality of more than a billion dollars of diamonds in its first year of inception.
Posted By : Ashley Bailey

AGS Unveils New "Diamond Quality Analysis"


Small is the new “mighty” at AGS Laboratories. The Lab unveiled a new diamond grading document at the JCK Las Vegas show today, the Diamond QualityTM Analysis (DQA).
Posted By : Ashley Bailey
Tuesday, March 03, 2009
AGS Launches Online Report Verification


AGS Laboratories announced the launch of Report Verification, a new feature that allows visitors to conveniently verify a diamond grading report online.
Posted By : Ashley Bailey
July 28, 2007
GIA Now on iTunesU


Find free videos and audio content that current students and graduates of any GIA course can now access through GIA oniTunes U. The Institute joins a growing number of U.S. colleges and universities t...
Posted By : Ashley Bailey
July 25, 2007
G&G Summer 2007 Edition in August


The Summer issue of Gems & Gemology, scheduled to mail to subscribers in early August, features a review of global rough diamond production since 1870, a look at the performance of several common emer...
Posted By : Ashley Bailey

Goldie Jewelry Design Competition Winner is Jennifer Lam


GIA London recently named Jennifer Lam, a graduate of GIA London’s graduate gemologist program, as the winner of the inaugural H. Goldie Jewelry Design Competition
Posted By : Ashley Bailey

JA Trade Show Attendees get Priority GIA Service


The Gemological Institute of America’s (GIA) New York Laboratory will offer “priority laboratory services” to Jewelers of America (JA) trade show attendees before, during and after the run of the upco...
Posted By : Ashley Bailey
July 20, 2007
GIA Career Fair Approaches


Considered the jewelry industry's most prominent job event, Career Fair should not be missed by anyone pursuing a career in gems and jewelry.
Posted By : Ashley Bailey
Tuesday, July 31, 2007
Stuller Suspends Sale of Blue Topaz


Stuller Inc. has temporarily suspended the sale of Swiss, London, and Sky Blue Topaz loose gems and jewelry, due to recent developments regarding the importation and distribution of Irradiated gemston...
Posted By : Ashley Bailey
Tuesday, July 10, 2007
Coaches at GIA Jewelry Career Fair in NY


There are sports coaches, life coaches and drama coaches. The gem and jewelry industry offers coaches of its own at the GIA Jewelry Career Fair.
Posted By : Ashley Bailey
July 06, 2007
Munsteiner Exhibit Draws Capacity Crowd


An opportunity to meet Bernd Munsteiner, one of the world’s best-known gem artists, drew a capacity crowd to the GIA Museum
Posted By : Ashley Bailey
Monday, July 09, 2007
GIA: Detection & Durability of Serenity Coated "Fancy Color" Diamonds


GIA Laboratory has seen an increase in coated diamonds submitted in recent months, which prompted researchers to investigate a new commercial coating that is now in the diamond market.
Posted By : Ashley Bailey

Financial Status of Diamond & Jewelry Industry


The following presentation was given by G. Loet Kniphorst, Global Head, International Diamond & Jewellery Group at ABN AMRO Bank N.V. at the WFDB/IDMA Presidents Meeting in Amsterdam June 2007.
Posted By : Ashley Bailey
Tuesday, July 03, 2007
07/07/07 Proving Popular For Weddings


Saturday July 7, 2007 will be one of the most popular wedding dates in history. Over 38,000 weddings are being reported that day on theknot.com, whereas a typical weekend in July has closer to 10,000 ...
Posted By : Ashley Bailey
July 05, 2007
GIA Collection Receives Three In-Kind Donations


Visitors to the Gemological Institution of America’s (GIA) Collection booth at industry shows often make donations of their own when they see the positive response the displays typically generate. Thi...
Posted By : Ashley Bailey
July 04, 2007
Save $150 This Summer on GIA Online Business Classes


The Gemological Institute of America has announced that for a limited time, the GIA School of Business is offering its online courses for $840 each – a savings of $150 per course
Posted By : Ashley Bailey
June 29, 2007
Find Your Dream Job at GIA's Career Fair


Are you passionate about jewelry and thinking about a career in the industry? Then don’t miss the upcoming GIA Jewelry Career Fair
Posted By : Ashley Bailey
Tuesday, July 03, 2007
Liddicoat Scholarship Fund Campaign Underway


The Gemological Institute of America’s (GIA) fifth annual Richard T. Liddicoat (RTL) Scholarship Fund Campaign is now underway.
Posted By : Ashley Bailey
July 02, 2007
GIA Hosts First Law Enforcement Training Day


The jewelry industry lost more than $105 million in 2006 due to crime. To help combat these losses, which frequently combine with the potential for violence, the GIA was recently called upon by federa...
Posted By : Ashley Bailey
June 29, 2007
"Piece of the Pie" Winner


Congratulations to Margaret Barrus, winner of “Piece of the Pie” Sweepstakes sponsored by HGTV, Martha Stewart and Whiteflash.
Posted By :
Thursday, June 28, 2007
"Rockdoc" Bill Lieberum Passes Away at 59


Bill “Rockdoc” Lieberum, who passed away June 20 at the age of 59, was a well-known to internet bloggers for sharing professional opinions and advice at no charge, Lieberum was a specialist in consume...
Posted By : Ashley Bailey
Monday, June 18, 2007
CRJP Explains 2008 System


The Council for Responsible Jewellery Practices (CRJP), which promotes responsible ethical, social and environmental practices throughout the diamond and gold jewellery supply chain, held its annual g...
Posted By : Ashley Bailey
June 15, 2007
India Bans Rough from Cote d'Ivoire


India has placed a ban on the import of rough diamonds from Cote d’Ivoire in compliance with the United Nations Security Council and other industry organizations
Posted By : Ashley Bailey

Helzberg Rewards Good Samaritan


Helzberg Diamonds will be awarding $10,000 to a man who turned in a lost cargo bag with over $260,000 worth of jewelry in it.
Posted By : Ashley Bailey
June 12, 2007
Rapaport Awards Eli Izhakoff For Service to Industry


The Rapaport Group presented the first “Rapaport Award” to Eli Izhakoff for his long-time commitment to ensuring industry social and corporate responsibility.
Posted By : Ashley Bailey
Monday, June 18, 2007
AGS Labs Appoints New CEO


Frank Dallahan has been appointed as the new president and chief executive officer of the American Gem Society Laboratories.
Posted By : Ashley Bailey
Monday, June 18, 2007
Sarin Works to Boost Consumer Confidence with Retailers


Sarin Technologies demostrated its new tools designed to enhance consumer confidence at the retail counter with immediate confirmation of the cut quality and color grades of diamonds, as well as prov...
Posted By : Ashley Bailey
Monday, June 18, 2007
EGL USA Introduces Light Performance on Grading Reports


EGL USA is introducing a new “360 º Diamond Report Service". It will feature light performance as a new EGL measure for overall diamond quality.
Posted By : Ashley Bailey
June 6, 2007
JCK Fair Trade Jewelry Conference Highlights Sustainable Options


The Rapaport Fair Trade Conference highlighted viable options for the creation of sustainable development jewelry.
Posted By : Ashley Bailey
Monday, June 18, 2007
Susan Johnson Elected to ACCSCT


The Gemological Institute of America (GIA) today announced that Susan B. Johnson, GIA’s director of education administration, has been elected school commissioner by the membership of the Accrediting ...
Posted By : Ashley Bailey
Thursday, June 14, 2007
Whiteflash & Richard Homer in a JCK "Cut Summit"


Two top designer-cutters in the diamond and gemstone world met in Las Vegas during the 2007 JCK show.
Posted By : Ashley Bailey

Intro to Scintillation Studies by AGSL


AGSL defines scintillation as “The white or colored sparkles that are seen when the observer and/or the light source and/or the diamond moves.” Since scintillation is dynamic AGSL has started to add a...
Posted By : Ashley Bailey
Tuesday, June 05, 2007
GIA Plans Global Expansion


The Gemological Institute of America (GIA) announced that its Board of Governors, here for a biannual governance meeting, has approved plans for GIA to expand its global footprint.
Posted By : Ashley Bailey
June 4, 2007
Recruiting at GIA's Jewelry Career Fair


GIA's Jewelry Career Fair is regarded as the industry’s premier recruiting event, has offered unprecedented hiring opportunities for gem and jewelry businesses.
Posted By : Ashley Bailey
Tuesday, June 05, 2007
Special Savings on GIA Business Courses This Summer


With special savings available on GIA School of Business courses, the time has never been better to improve your jewelry business skills.
Posted By : Ashley Bailey
June 1, 2007
Exhibits, Poster at GIA Collection Booth in Las Vegas


JCK Show attendees who stop by the GIA Collection booth during the show can pick up the limited-edition 2007 GIA Collection poster.
Posted By : Ashley Bailey
May 31, 2007
New Awards Program for GIA Alumni


The GIA Alumni Association is increasing its reach, and we look forward to forming new chapters around the world and expanding its programs and offerings.
Posted By : Ashley Bailey
May 29, 2007
GIA Offers New Diamond Grading Services


The Gemological Institute of America (GIA) is introducing several new diamond grading services and restructuring its diamond grading fee structure.
Posted By : Ashley Bailey
May 29, 2007
GIA Board Releases Record Funding for 2008 Scholarships


The Gemological Institute of America’s (GIA) Board of Governors has released record funding for 2008 scholarships.
Posted By : Ashley Bailey
May 20, 2007
GIA Expanding Dossier Size Ranges


GIA is expanding the carat weight range of diamonds that qualify for Diamond Dossier® service.
Posted By : Ashley Bailey
Monday, May 21, 2007
AGS Appoints Van Ells Director of Gemological Services


The American Gem Society Laboratories (AGS) has appointed Joe Van Ells as director of gemological services.
Posted By : Ashley Bailey
May 10, 2007
GIA Announces 3 Executive Changes


The Gemological Institute of America (GIA) today announced the creation of a new position in Education, a new International Operations position, and the retirement of a senior executive.
Posted By : Ashley Bailey
Monday, May 21, 2007
GIA ETP Explores Running a Jewelry Business


GIA’s Executive Training Program (ETP) examines how leadership, strategy, finance, marketing, and operations work collectively to build and maintain a successful operation.
Posted By : Ashley Bailey

Whiteflash in The Oregonian


Award-winning journalist Vivian McInerney writes about Whiteflash, Waitress, and "Generation 'Net"
Posted By : Ashley Bailey
May 15, 2007
Online Sales to Increase 18 Percent This Year


Non-travel online sales could reach $259.1 billion in 2007, an 18 percent increase over last year, according to a new report by Forrester Research for Shop.org.
Posted By : Ashley Bailey
Monday, May 21, 2007
Beyonce and Armani ink Diamond Deal


Beyoncé Knowles is set to be the face - and voice - of Giorgio Armani's new perfume, Emporio Armani Diamonds.
Posted By : Ashley Bailey

Why Sarin and Lab Report Numbers don’t always Match


Numbers may differe slightly among devices used to measure diamonds. This is the nature of instrumentation; none is perfect, only more or less precise and accurate. Fortunately, differences are so sli...
Posted By : Ashley Bailey

Whiteflash ACA and BrillianceScope


We are sometimes asked how Whiteflash ACA diamonds perform on machines used by merchants as selling aids. The most popular of these is Brilliancescope; in use by several mall jewelry chain stores.
Posted By : Ashley Bailey
Tuesday, May 08, 2007
Blood Diamond Movie to Play in Sierra Leone


The United Nations World Food Program, in conjunction with Warner Bros. will present free screenings of the movie Blood Diamond in Freetown, Sierra Leone.
Posted By : Ashley Bailey
Tuesday, May 08, 2007
GIA Spring G&G: Color and Serenity Coated Diamonds


The Spring 2007 edition of Gems & Gemology features articles on pink-to-red coral, a new type of coated diamond, and trapiche tourmaline from Zambia, plus the annual G&G Challenge quiz and more.
Posted By : Ashley Bailey
Monday, May 07, 2007
GIA and CSUSM Libraries to Share Resources


The libraries at California State University San Marcos (CSUSM) and the Gemological Institute of America (GIA) have announced the two libraries are extending borrowing privileges to each other’s stude...
Posted By : Ashley Bailey
May 3, 1007
Ellis Wins GIA DETC 2007 Distinguished Service Award


Brook Ellis, GIA’s vice president of Education, has been presented with the “2007 Distance Education and Training Council’s Distinguished Service Award.”
Posted By : Ashley Bailey
Wednesday, May 02, 2007
GIA Museum Wins Award for Calendar


The 27th Annual American Association of Museums (AAM) Publications Design Competition acknowledges excellence in the graphic design of museum publications. It is the only national, juried event involv...
Posted By : Ashley Bailey
Thursday, May 03, 2007
5th Sinkankis Symposium "Most Successful Ever"


The 5th Annual Sinkankas Symposium may have been the most successful Sinkankas Symposium ever, according to organizer Roger Merk.
Posted By : Ashley Bailey
Saturday, May 05, 2007
Liberia Admitted to Kimberley Process


Liberia will now be able to export its rough diamonds legally to other Kimberley Process countries
Posted By : Ashley Bailey
Thursday, May 03, 2007
Whiteflash Repeats as “Winner of Distinction”


Whiteflash.com has been awarded BBB “Winner of Distinction” for the second consecutive year.
Posted By : Ashley Bailey
Friday, May 18, 2007
Win a "Piece of the Pie" from Whiteflash and FOX-Searchlight


Whiteflash and FOX-Searchlight Pictures celebrate "Waitress" with a gift giveaway.
Posted By : Ashley Bailey
Friday, April 27, 2007
Sarin Appoints US West Coast Rep


Guy Zymann has been appointed U.S. West Coast Representative for Sarin Technologies, a manufacturer of technological tools for the diamond industry.
Posted By : Ashley Bailey
Friday, April 27, 2007
Sotheby's New York Jewelry Auction Brings $22 Million


Sotheby’s auction house held a sale of “Magnificent Jewels” in New York city on April 24 which returned $22,440,200 with the top four lots all selling for more than $1,000,000.
Posted By : Ashley Bailey
Friday, April 27, 2007
End to Liberian Sanctions Recommended


A Kimberley Process delegation visited Liberia earlier this month to assess that country’s readiness to join KP.
Posted By : Ashley Bailey
Thursday, April 26, 2007
JCK 2007 Bigger Than Ever


Jewelry retailers from around the world will have the opportunity to be enlightened by leading industry authorities who are scheduled to speak in the expanded educational program at JCK Las Vegas.
Posted By : Ashley Bailey
Friday, April 20, 2007
AGS Heads to Denver for International Conclave 2007


The American Gem Society’s International Conclave will be held in Denver, Colorado.
Posted By : Ashley Bailey
Thursday, April 19, 2007
GIA Presents 2006 Volunteer Award


The Gemological Institute of America (GIA), the world’s foremost authority in gems and gemology, will present its 2006 GIA Chapter Volunteer Award to U.S. Virgin Island Senator Shawn-Michael Malone in...
Posted By : Ashley Bailey
April 6, 2007
Marianne Hunter Lecture at GIA


The Gemological Institute of America (GIA) offered the second address in its 2007 Museum Lecture series, “A Synergy of Art and Science".
Posted By : Ashley Bailey
January 30, 2007
South Sea Pearl Consortium Shares Pearl Secrets


The Gemological Institute of America (GIA) Museum launched its 2007 Lecture Series, “The Synergy of Art & Science,” with speaker Carolyn Jacoby’s South Sea Pearl presentation.
Posted By : Ashley Bailey

Jade is Topic of 5th Annual Sinkankas Symposium


For most people, jade evokes an image of a brilliant green gemstone. Because of its beauty and durability, jade has been treasured around the world for centuries.
Posted By : Ashley Bailey

Winter 2007 Loupe Highlights Baker, Crowningshield


The latest issue of The Loupe: GIA World News marks the award-winning publication’s 60th year.
Posted By : Ashley Bailey

GIA Recognizes 2007 DETC Graduate of the Year


Gemological Institute of America (GIA) graduate Brian Denney, who chose gemology over a medical career two years ago, was recently selected as the 2007 Distance Education and Training Council (DETC) O...
Posted By : Ashley Bailey

GIA's AJP Program: Lower Tuition, Practical Knowledge


The Gemological Institute of America (GIA) has updated its Accredited Jewelry Professional Diploma Program (A.J.P.) and made it more affordable.
Posted By : Ashley Bailey
January 20, 2007
GIA Recognizes 2006 Staff of the Year


The Gemological Institute of America (GIA) recognized five individuals as exemplary employees during its annual Staff of the Year Awards.
Posted By : Ashley Bailey
March 8, 2007
GIA’s 2007 Education Catalog: Guide to Gem and Jewelry Careers


The Gemological Institute of America (GIA) has released its 2007 GIA Education catalog – the perfect guide for those looking to start or enhance a career in the gem and jewelry industry.
Posted By : Ashley Bailey

“White Magic” Casts its Spell on GIA through May 2007


The Gemological Institute of America (GIA) Museum has hosted the South Sea Pearl Consortium’s exhibit, “White Magic.”
Posted By : Ashley Bailey

'Wedding Bells' - The Lucky Winners


Winners of a 1-ct diamond engagement ring in "Dig for Diamonds' promotion
Posted By : Ashley Bailey
March 31, 2007
GIA LabDirect Operation Opens in Tokyo


The Gemological Institute of America today announced the AGT Gem Laboratory in Tokyo will begin operations as a GIA LabDirect consolidator.
Posted By : Ashley Bailey

AGS Labs Enhances Diamond Quality Document


AGS Laboratories announced today that they are adding user-friendly explanatory information to their Diamond QualityTM Document (DQD) that is aimed at benefiting retailers and consumers alike.
Posted By : Ashley Bailey
March 10, 2007
INTA Gems Donates Napa-Inspired Design to GIA


Miss California USA 2007 Meagan Tandy, and INTA Gems founders presented the GIA Museum with INTA Gems' "Vinissimo" ruby and diamond necklace.
Posted By : Ashley Bailey

2007 Career Fair's "Working to Win"


Set your calendars for GIA’s Career Fair. Career Fair is a showcase of unique employment opportunities specifically for the gem and jewelry industry.
Posted By : Ashley Bailey
March 9, 2007
Inaugural Corporate Citizen Award presented to GIA


The Carlsbad Chamber of Commerce introduced a new award called the “Corporate Citizen of the Year” and presented it to GIA at the Chamber’s 85th Anniversary Celebration
Posted By : Ashley Bailey
February 25, 2007
Record $235,269 in GIA Scholarships Granted


The Gemological Institute of America has awarded 43 scholarships for 2007 valued at $235,269 – the most ever allocated by the Institute.
Posted By : Ashley Bailey
February 23, 2007
GIA’s Shigley Named to New Title and Role


The Gemological Institute of America has named Dr. James Shigley, long-time director of GIA Research, tothe newly created post of “GIA Distinguished Research Fellow.”
Posted By : Ashley Bailey
Feb 1, 2007
GIA Winter G&G: Graining, Pearls & Rare Gem Materials


The Winter 2006 edition of the Gemological Institute of America’s Gems & Gemology,features articles on the effect of graining on diamond clarity grading at GIA and the identification of one type of tr...
Posted By : Ashley Bailey
Jan 13, 2007
GIA to Participate in National Museum Assessment Program


TheGemological Institute of America (GIA) Museum has been selected to receive a Museum Assessment Program (MAP) Institutional Assessment Grant.
Posted By : Ashley Bailey
Jan 12, 2007
GIA Seminars, and Classes at 2007 Tucson Trade Shows


During the upcoming 2007 Tucson trade shows, the Gemological Institute of America (GIA) will offer show goers the opportunity to get acquainted with the latest gemological equipment, attend free educa...
Posted By : Ashley Bailey

Color: Important Information About Color Appearance


Color grades are not absolute. Two diamonds with the same grade can appear very different, depending on which labs did the grading, cut quality, shape, size and other important particulars.
Posted By : Ashley Bailey

Win a stunning Princess Diamond Ring


Enter the 'Perfect Proposal Sweepstakes' and you could be the winner of a dazzling 1 carat Whiteflash ACA princess diamond ring .....
Posted By : Ashley Bailey

Valentine "Bellerina" winners....


Three lucky winners will receive beautiful “Bellerina” pendants from Whiteflash.com in a promotion thanking loyal customers.
Posted By : Ashley Bailey

Whiteflash on Entertainment Tonight


One lucky winner walked away with a stunning 3-ct diamond engagement ring courtesy of Whiteflash.com and FOX
Posted By : Ashley Bailey

Bloggers on Whiteflash


Check out what people are saying in their blogs about Whiteflash.com
Posted By : Ashley Bailey

Digging for Whiteflash Treasure


Whiteflash gave away 35 diamond engagement rings as part of FOX's The Wedding Bells promotion...
Posted By : Ashley Bailey

Path to ring may take you online - Chicago Tribune


"Couples can inject a bit of individuality into the engagement tradition by designing their own engagement rings online"
Posted By : Ashley Bailey

Whiteflash & Madison Together Again


"I always know I can count on Whiteflash to make me look stunning for my most important red carpet events," said Madison at the 2006 Screen Actors Guild Awards.
Posted By : Ashley Bailey

The Final C: Choosing Your Diamond


The most important aspect of choosing a diamond is settling upon a Cut and Shape that you will love and finding the quality and confirmation that you feel comfortable with. Choosing a diamond is as im...
Posted By : Ashley Bailey

The Internet and Diamond Engagement Rings


Now that people are buying diamond engagement rings online, the process of buying, choosing and even designing your engagement ring has never been easier.
Posted By : Ashley Bailey

What is the Diamond's Culet?


The culet is a tiny flat facet that may be put on the bottom of the pavilion of a diamond, parallel to the table facet at the top of the crown.
Posted By : Ashley Bailey

Tips for your Diamond Engagement: The Proposal


However you do it, quiet or loud, simple or complex, we believe the proposal should be something that relates to both of you.
Posted By : Ashley Bailey

5 Easy Steps to finding the Perfect Engagement Ring


Choosing your diamond can be the most fun part of the process because there is so much fascinating information out there. Whiteflash.com carries the branded Whiteflash ACA line of diamonds in both Hea...
Posted By : Ashley Bailey

The Pave Engagement Ring


One of the great things about selecting a pave diamond engagement setting is they typically maximize a ring's beauty, but not the cost - pave diamonds are just small diamond chips.
Posted By : Ashley Bailey
Thursday, December 21, 2006
European Union Vows to Tighten Kimberley Process


On January 1, 2007 the European Union will assume chairmanship of the Kimberley Process. The body has vowed to strengthen the process and deal actively with any crisis which could compromise its effec...
Posted By : Ashley Bailey
Wednesday, December 20, 2006
Zimbabwe Residents Arrested for Illegal Possession


Five men, including one Belgian national, were arrested in Zimbabwe, charged with possession of diamonds from the Marange district
Posted By : Ashley Bailey
Thursday, December 21, 2006
GIA to Provide Geographic Origins on Emerald Reports


The Gemological Institute of America (GIA) will begin offering geographic origin determinations on its Emerald Identification Reports
Posted By : Ashley Bailey
Wednesday, December 20, 2006
GIA Staff and Students Donate to Local Hospices


The Gemological Institute of America’s (GIA) annual holiday gift drive, organized by Institute staff and students, collected more than $7,826 this year in cash, toys, and food. As a result, 360 gifts ...
Posted By : Ashley Bailey
Wednesday, December 20, 2006
GIA’s Museum Collection Receives Large Turkish Diaspore


The Gemological Institute of America (GIA) recently received a 24.60 ct. step-diamond cut, color-change Turkish diaspore that is marketed as Zultanite
Posted By : Ashley Bailey

Clarity: What is Clarity Enhancement?


Clarity enhancement techniques include laser drilling and fracture filling. The AGS and GIA will not accept fracture-filled diamonds for grading. They will grade laser drilled diamonds but the FTC req...
Posted By : Ashley Bailey

While Supplies Last!


Make any diamond or jewelry purchase of $1000 or more and receive this elegant 16" necklace with our compliments.
Posted By : Ashley Bailey

Record-Setting Spending Occuring Online


According to comScore Networks, Reston VA, consumer online retail spending on US Websites reached a record-setting $647 million on Dec 4. This represents a 26 percent increase over the corresponding d...
Posted By : Ashley Bailey
Wednesday, December 13, 2006
Blood Diamond has little initial impact on Consumers


According to reports from the Jewelry Consumer Opinion Counsel, after polling over 2900 consumer panelists, 60 percent of those who saw the movie Blood Diamond this past weekend indicated it did not i...
Posted By : Ashley Bailey
Wednesday, December 13, 2006
Children's "Powerpuff" Necklaces Recalled due to Lead Poisoning Hazard


The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the Children's Powerpuff Girls necklaces.
Posted By : Ashley Bailey

Children's "Mood" Necklaces Recalled due to Lead Poisoning Hazard


The U.S. Consumer Product Safety Commission issued a voluntary recall of "Children’s Mood Necklaces and Diva Necklaces." Consumers should stop using recalled products immediately unless otherwise inst...
Posted By : Ashley Bailey
Wednesday, December 13, 2006
FTC to Consider Amending Use of "Cultured"


The Jewelers Vigilance Committee (JVC) in association with 10 other jewelry industry associations filed a petition with the Federal Trade Commission (FTC) to amend the FTC Guidelines for the Jewelry, ...
Posted By : Ashley Bailey

Belgian Diamond Dealer Dies During Raid


Nikhil Manilal, 46, an Indian diamond trader living in Antwerp, died during a raid at his house by the Belgium Tax Police.
Posted By : Ashley Bailey
Thursday, December 7, 2006
OGI - Yehuda Introduce Rough Color Evaluator


OGI Systems and Zvi Yehuda, an Israeli developer of color machines, have introduced a colorimeter which will predict color in rough diamonds.
Posted By : Ashley Bailey
Wednesday, December 6, 2006
Ghana to Tighten Internal Controls


According to reports from the Ghana news agency, that country has inaugurated a Kimberley Process Certification Oversight Committee in an effort to ensure that conflict diamonds will not cross that na...
Posted By : Ashley Bailey
Tuesday, December 05, 2006
GIA’s Kathryn Kimmel Receives Richard T. Liddicoat Award


Kathryn Kimmel, vice president of Marketing and Public Relations for Gemological Institute of America (GIA), has been awarded the Institute’s Richard T. Liddicoat Award for Distinguished Achievement, ...
Posted By :
Tuesday, December 05, 2006
GIA Elects Rodney Ewing to Board of Governors


The Gemological Institute of America (GIA) has elected Dr. Rodney C. Ewing, a professor at the Universityof Michigan, as the newest member of its Board of Governors. Ewing, whose tenure begins immedia...
Posted By : Ashley Bailey
Tuesday, December 05, 2006
837-Diamond Ring Claimed to be World Record


Ukraine's Lobortas & Karpova jewelery house displayed a gold ring with 837 African and Yakutian diamonds in Kiev, claiming it is a new world record. The ring, owned by an unidentified Ukrainian busine...
Posted By : Ashley Bailey
Monday, December 04, 2006
PGI Study Shows Internet Jewelry Research Growing


According to a study by Platinum Guild International USA the number of people researching fine jewelry on the internet is growing. In fact the internet is the number one resource for Men who are looki...
Posted By : Ashley Bailey
Sunday, December 03, 2006
2007 JCK Show Expands to Las Vegas Convention Center


The 2007 JCK Show, Las Vegas, will be held June 1-5, preceded by educational sessions on May 30-31.
Posted By : Ashley Bailey
Sunday, December 03, 2006
GIA Seeks Auction Items for 2007 Tucson Dinner Dance


The Gemological Institute of America (GIA) Alumni Association is asking for auction items for the 2007 Tucson Dance Party, “GIA Rocks Tucson.”
Posted By : Ashley Bailey
Monday, December 04, 2006
Whiteflash Blood Diamond Movie Review


'Blood Diamond", the film, has been predicted to raise questions among consumers about the provenance of diamonds they purchase this holiday season and into the New Year.
Posted By : Ashley Bailey
Friday, December 01, 2006
First Look at GIA's new Synthetic Diamond Grading Report


GIA will begin accepting synthetic diamonds for grading using the new report format unveiled today.
Posted By : Ashley Bailey
Wednesday, November 22, 2006
Stars Shine with Whiteflash at Alzheimer’s Charity Gala


Princess Yasmin Aga Khan shined her brightest in diamond jewelry from Whiteflash at the annual Rita Hayworth Gala benefitting Alzheimer's.
Posted By : Ashley Bailey
Wednesday, November 22, 2006
Barbara Berk Presents Modern Textile Art


The Gemological Institute of America’s (GIA) 2006 Museum Lecture Series concluded with designer Barbara Berk’s presentation, “Of Potholders and Pigtails: Contemporary Applications of Textile Technique...
Posted By : Ashley Bailey
Sunday, November 19, 2006
GIA Names Donna Baker President


The Gemological Institute of America (GIA) today announced the appointment of Donna M. Baker to the permanent position of president, effective immediately. Baker had been serving as GIA’s acting presi...
Posted By : Ashley Bailey
Wednesday, November 22, 2006
Crowningshield Memorial scheduled for Jan 11


GIA will host a memorial for G. Robert Crowningshield, who passed away.
Posted By : Ashley Bailey
Wednesday, November 22, 2006
GIA Launches Holiday Site for Consumers


The Gemological Institute of America (GIA) is easing holiday shopping stress with a new microsite designed to help those looking for that special gift of jewelry.
Posted By : Ashley Bailey

Flaunt Magazine: Chingy's Whiteflash Cufflinks


Best Known as the rapper of the 2003 hit "Right Thurr", Chingy looks hot wearing custom cufflinks from Whiteflash.com
Posted By : Ashley Bailey

Featured in Women's Health Magazine


Diamond and sapphire bangles from Whiteflash.com feature in WHM fashion spread.
Posted By : Ashley Bailey

Engagement Ring Styles


Engagement Ring Styles: Traditional engagement ring styles often deal with a precious metal band that showcases a diamond or other precious gem.
Posted By : Ashley Bailey

What to wear... Diamond Jewelry!


The big surprise for online jewelery E-tailers? People are buying diamond earrings, bracelets, rings, pendants, and diamond engagement rings online
Posted By : Ashley Bailey

Celebrity Engagement Rings


Famous celebrities and their equally famous engagement rings - Celebrities and other famous people set the trends in fashion. Diamond engagement rings are just as affected by celebrity status.
Posted By : Ashley Bailey

Diamonds: How Do They Form?


If you look at the chemistry of diamond, it is pure carbon. The different arrangement of the carbon atoms makes it a unique gem. Diamonds have been considered precious since ancient times and is popul...
Posted By : Ashley Bailey

Whiteflash Exclusive, Alpha Omega - Improper Bostonian


Whiteflash Exclusive, Alpha Omega, featured in Improper Bostonian fashion ensemble!
Posted By : Ashley Bailey

Weave a brilliant ensemble with Whiteflash...


"Holiday Ice" is twice as nice with the Whiteflash.com diamond web necklace!
Posted By : Ashley Bailey

Kiplinger's "Get A Diamond Deal Online" Article


For custom work, Whiteflash.com is the lord of the online rings. Unlike many e-tailers, Whiteflash customizes nearly half its jewelry.
Posted By : Ashley Bailey
Wednesday, November 15, 2006
GIA's Gems & Gemology Receives PRSA Mark of Excellence


Gems & Gemology, the Gemological Institute of America’s quarterly professional journal, received the Edward L. Bernays “Mark of Excellence” award from the Public Relations Society of America’s (PRSA) ...
Posted By : Ashley Bailey
Wednesday, November 15, 2006
Jadeite Enthusiast Donates Sculpture to GIA


Jadeite Enthusiast Donates Sculpture to GIA. This large sculpture is a beautiful piece made of high-quality, rich green jadeite.
Posted By : Ashley Bailey
Wednesday, November 15, 2006
Jewelry Career Fair Inspires Attendees to Find Their Niche


The JCK International Publishing Group and The Jewelers 24 Karat Club of Southern California are the prime sponsors for GIA’s West Coast Career Fair.
Posted By : Ashley Bailey
Wednesday, November 15, 2006
Blood Diamond Action website launched by Movie and NGOs


Amnesty International and Global Witness cites the history of conflict diamonds in Africa.
Posted By : Ashley Bailey
Tuesday, November 14, 2006
New NCDIA Website Launched


The Natural Color Diamond Association has launched a new website. Featuring tips on buying, a store locator and design examples, the website provides consumers with education and insight about these i...
Posted By : Ashley Bailey
Tuesday, November 14, 2006
WJA Names Anna Martin as 2007 Hall of Fame Recipient


Anna Martin of ABN AMRO has been named the Women’s Jewelry Association’s 2007 “Hall of Fame” recipient.
Posted By : Ashley Bailey
Monday, November 13, 2006
Kimberly Process Plenery Agrees to Strengthen KP


The World Diamond Council, along with representatives of 71 nations and civil society met at which participants reported progress and agreements to strengthen KP
Posted By : Ashley Bailey
Wednesday, November 08, 2006
Legendary GIA Gemologist Robert Crowningshield Dies at 87


The Gemological Institute of America (GIA) today lost one of its founding fathers as G. Robert Crowningshield, brilliant gemologist, legendary research scientist, and industry pioneer passed away at a...
Posted By : Ashley Bailey
Monday, November 06, 2006
JCK Events sets 2007 Dates


The JCK Invitational will take place at the New York Hilton Hotel February 4-6, 2007, in conjunction with the Rapaport International Diamond Conference. This event is an opportunity for retailers to m...
Posted By : Ashley Bailey
Monday, November 06, 2006
CRJP Names Catherine Sproule Director of NA Operations


The Council for Responsible Jewellery Practices (CRJP) has named Catherine Sproule Director of North American Operations.
Posted By : Ashley Bailey
Monday, November 06, 2006
Palladium Alliance International (PAI) Introduces Newsletter


The Palladium Alliance International (PAI) introduced a newsletter to interested jewelers and journalists containing information about applications of the precious metal palladium, its use and develop...
Posted By : Ashley Bailey
Monday, November 06, 2006
Internet to Influence Almost 30% of Holiday Purchases


According to a survey conducted for the National Retail Federation (NRF) Internet purchases will be at an all-time high this holiday season. Shoppers saying they will make 29 percent of purchases onl...
Posted By : Ashley Bailey
Tuesday, October 31, 2006
Diamond-Studded Mercedes Worth $4.8 Million


This diamond-studded, mink-furnished Mercedes SL600, worth $4.8 million, was unveiled at a Dubai auto show to celebrate the 50th anniversary of the Mercedes Benz SL550 in 2007.
Posted By : Ashley Bailey
Tuesday, October 31, 2006
Ellen Barkin’s “Breakup” Jewelry Nets $20.3 Million at Auction


Actress Ellen Barkin put 103 pieces of jewelry accumulated during her five-year marriage on the auction block at Christie’s this month and netted $20.3 million.
Posted By : Ashley Bailey
Tuesday, October 31, 2006
Fabrikant & Salant to become Salant Group Ltd


In 1986 M. Fabrikant & Sons partnered with Salant of Israel to become the Fabrikant & Salant Group. The Salant family has announced its full acquisition of the partnership now and the company name w...
Posted By : Ashley Bailey
Tuesday, October 31, 2006
JIC Announces Fifth Annual Gem Award Recipients


The Jewelry Information Center will award Jack Heuer of Tag Heuer with the fifth annual JIC Gem Award for Lifetime Achievement.
Posted By : Ashley Bailey
Monday, October 30, 2006
Smithsonian Gem Curator to speak at JM in Wisconsin


Smithsonian Gem Curator to speak at Jewelers Mutual Insurance Company in Wisconsin
Posted By : Ashley Bailey
Thursday, October 26, 2006
WDC Calls For Differentiation between Synthetic and Natural Diamonds


The Gemological Institute of America will begin accepting synthetic diamonds for grading.
Posted By : Ashley Bailey
Monday, October 23, 2006
5.47 Carat Diamond Found at Crater Of Diamonds State Park


A 5.47 carat diamond was found at the Crater of Diamonds State Park in Murfreesboro on October 14. According to Tom Stolarz, park superintendent, it is a bright yellow canary diamond with no visible ...
Posted By : Ashley Bailey

Custom Rings


Custom Designed Engagement Rings at Whiteflash.com
Posted By : Ashley Bailey

Diamond Rings


We are perfectionists in our work and A great deal of emotion goes into purchasing diamond rings. Whiteflash comprises a collection of diamond rings meticulously selected in the spirit of commitment a...
Posted By : Ashley Bailey

Loose Diamonds for Sale - Loose Diamond Search | Whiteflash


Start your ring with our loose diamonds for sale. The diamond will be the ultimate focal point of the ring, so why not begin with its selection process?
Posted By : Ashley Bailey

Ideal Cut Diamonds


Ideal Cut Diamonds provide the ideal cut proportion and measurements. Learn what makes ideal cuts for princess diamonds and more. An ideal cut diamond from Whiteflash means a diamond of maximum brilli...
Posted By : Ashley Bailey
Friday, October 20, 2006
GIA to House Bronze Bust of Edward J. Gübelin


The late Dr. Edward J. Gübelin has been immortalized in a bronze bust donated to the Gemological Institute of America (GIA) by Rober E. Kane, president and CEO of Fine Gems International in Helena, Mo...
Posted By : Ashley Bailey
Friday, October 20, 2006
JA Survey Shows Jewelry Sales Dropped in 2005


Jewelers of America (JA), a national organization for retail jewelers, has released their 2006 Cost of Doing Business Survey, which analyzes member stores’ financial data from 2005.
Posted By : Ashley Bailey
Friday, October 20, 2006
Kassoy names Slawistky President


Kassoy, LLC, has named Joanne Slawitsky their new president. Formerly VP of Sales and Marketing, Slawitsky has been with the company for 11 years.
Posted By : Ashley Bailey

Color: What is Color Enhancement?


The most well-known color enhancements are HPHT and Irradiation. Although color enhanced diamonds may be accepted by the GIA for grading, the FTC requires that such treatments be disclosed on the grad...
Posted By : Ashley Bailey

Color Differences in Diamonds


The differences between descending nuances of color in diamonds are subtle and can be influenced by things like fluorescence and the quality of the diamond’s cut.
Posted By : Ashley Bailey

Should my Prongs and Arrows Line Up?


The premium optical symmetry of our diamonds, coupled with the highly magnified photos we provide has sparked interest in this detail from some clients.
Posted By : Ashley Bailey

Ring Size Conversion Chart


Although this chart won't figure out your loved ones ring size without them knowing, it will help you convert from one ring size to another. In addition, it will allow you to measure and figure out yo...
Posted By : Ashley Bailey
Monday, October 16, 2006
GIA to Begin Grading Synthetic Diamonds in 2007


The Gemological Institute of America’s Laboratory will start accepting synthetic diamonds for grading after January 1, 2007.
Posted By : Ashley Bailey
Monday, October 16, 2006
Boyajian Honored by 24 Karat Club


Bill Boyajian, the longtime President of the Gemological Institute of America, will be honored by the 24 Karat Club of Southern California on October 28, at the club’s 62nd Annual Fall Dinner Dance in...
Posted By : Ashley Bailey
Monday, October 16, 2006
Famous Golden Nugget Collection to be Sold at Auction


The famous “Golden Nugget Collection,” which has been on display for almost three decades at the landmark Golden Nugget Hotel and Casino in Las Vegas, NV, will be offered at auction.
Posted By : Ashley Bailey
Friday, October 13, 2006
Swiss Watch-making Society launches Extensive Internet Site


Switzerland’s Society for Fine Watch-making (Fondation de la Haute Horlogerie) has unveiled a new website, www.hautehorlogerie.org.
Posted By : Ashley Bailey

Whiteflash.com throws VIP party for Jessica Simpson


Jessica Simpson was "fan-fabulous" in a triple set of matching yellow sapphire, amethyst and diamond bangle bracelets from Whiteflash.com!
Posted By : Ashley Bailey
Wednesday, October 11, 2006
GSI Opens Lab in India


GSI markets its grading services mainly to large manufacturers, major jewelry chains, department stores, and online jewelers.
Posted By : Ashley Bailey

Insuring Your Jewelry


Your jewelry is generally covered by your homeowner’s or renter’s insurance policy. It is important for you to look into the coverage policies provided by your insurers because limits are often placed...
Posted By : Ashley Bailey

How to use a Jewelry Loupe


How to use Jewelry a Loupe
Posted By : Ashley Bailey

Why is Diamond Cut the ‘Secret C’?


Why is Diamond Cut the ‘Secret C’? It's the difference between average, ideal diamonds and Super Ideal Diamonds!
Posted By : Ashley Bailey

Analyzing Diamonds Online


Different Tips and Tricks on Analyzing Diamonds Online
Posted By : Ashley Bailey

Clarity: The Whiteflash Definition of Eye-Clean


The Whiteflash Definition of Eye-Clean Diamonds.
Posted By : Ashley Bailey

What Hearts & Arrows Patterning Does for a Diamond


All ideal cut round diamonds will have robust light return. The benefit of Hearts & Arrows patterning reveals itself in differing lighting conditions and surroundings, particularly in softer conditio...
Posted By : Ashley Bailey
Monday, October 09, 2006
JCOC Reports Consumer Awareness on 'Hot Topics'


Only 29 percent of consumers have heard of “blood” or “conflict” diamonds, according to a survey done by the Jewelry Consumer Opinion Council (JCOC).
Posted By : Ashley Bailey
Monday, October 09, 2006
603 Carat Rough Diamond Sells for $12.36 Million


The 603 carat "Lesotho Promise," a rough diamond uncovered at the Letseng Mine in the small country of Lesotho sold for $12.36 million to Graff Jewels at auction in Antwerp.
Posted By : Ashley Bailey
Saturday, October 07, 2006
GIA Updates Reporting of Laser Manufacturing Remnants


The use of lasers in the diamond manufacturing process has become increasingly common. During the process unintentional marks can be left on a finished diamond. These marks are different in nature t...
Posted By : Ashley Bailey
Wednesday, October 04, 2006
Platinum Discovered in Sierra Leone


Posted By : Ashley Bailey
Wednesday, October 04, 2006
603 Carat Rough Diamond Uncovered in Africa


Largest diamond found in 13 years: 603 Carat Diamond Uncovered in Africa.
Posted By : Ashley Bailey

History of Wedding Rings & Diamond Engagement Rings


History: Wedding Rings & Diamond Engagement Rings - Tiffany solitaire engagement rings, anniversary bands, diamond engagement rings, diamond rings, engagement rings, six-prong diamond solitaire engage...
Posted By : Ashley Bailey

Steven Kretchmer’s Work Lives On Past His Death


Renowned jewelry designer Steven Kretchmer was killed when his motorcycle was struck by a car. Overcoming this recent tragedy, the Steven Kretchmer design studio has released a new addition to its In...
Posted By : Ashley Bailey
Monday, October 02, 2006
'Blood Diamond' Movie Trailer Released


A trailer for the forthcoming movie ‘Blood Diamond,’ starring Leonardo DiCaprio, has been released. Though no historical context is given, the movie depicts events that took place during the 1990s ci...
Posted By : Ashley Bailey
Monday, October 02, 2006
Andre Agassi Donates Harry Winston Watch to Charity


Harry Winston jewelers honored tennis star Andre Agassi by creating a one-of-a-kind watch, called “The Agassi Aesthetic.”
Posted By : Ashley Bailey
Saturday, September 30, 2006
GIA West Coast Career Fair - October 27


The Gemological Institute of America will put on its West Coast Career Fair. Tiffany & Co., Movado, Whitehall Jewelers, Zale Corp., the American Gem Society Laboratories and GIA will be among many ind...
Posted By : Ashley Bailey
Saturday, September 30, 2006
JCOC Reports Consumer Jewelry Sizing Problems


The Jewelry Consumer Opinion Council (JCOC) has released a new study indicating that 18% of consumers have problems finding the correct fit for jewelry. The report cites problems with available jewel...
Posted By : Ashley Bailey
Saturday, September 30, 2006
Lazare Kaplan Rides Shotgun with NASCAR


Lazare Kaplan will appear on the hood and trunk of the 49 car in the Nextel-NASCAR racing series and in an online contest intended to drive potential customers to the LK website,
Posted By : Ashley Bailey
Thursday, September 28, 2006
GIA Symposium 2006 Honored with Diamond Mosaic


52.5 carats of natural yellow and colorless diamonds and 25 carats of color-enhanced blue and green diamonds were used to create the commemorative piece. Jorge Brusa used 5,460 melee diamonds totalin...
Posted By : Ashley Bailey

FAQ about ACA Classic & Whiteflash ACA New Line


Describes technical differences in these 2 cutting styles. Differences between diamonds: Whiteflash ACA Classic H&A Diamond and Whiteflash ACA New Line Hearts and Arrows Diamonds
Posted By : Ashley Bailey
Thursday, September 28, 2006
GIA to offer Bachelor of Business Administration Degree


Gemological Institute of America (GIA) to offer Bachelor of Business Administration Degree (BBA).
Posted By : Ashley Bailey
Thursday, September 28, 2006
Consumers Warned of Internet Diamond Pyramid Scheme


The “10 steps of the trading program” involve terms like Miner, Cutter, Polisher and Collector, and promise “colossal discounts on high quality diamonds” and involve diamonds being promoted on the in...
Posted By : Ashley Bailey
Wednesday, September 27, 2006
Botswana Foreign Minister Praises Diamonds, Kimberly Process


Kimberly Process is “one of the best examples of global cooperation.”
Posted By : Ashley Bailey
September 19, 2006
Bushmen Appeal to "Blood Diamond" Star DiCaprio


Bushmen Roy Sesana Appeal to "Blood Diamond" Star Leonardo DiCaprio to help gain their rights to ancestral land for mining diamonds.
Posted By : Ashley Bailey
September 19, 2006
IGI Recognized by CIBJO as Registered Laboratory


The World Jewelry Confederation (CIBJO) has recognized the International Gemological Institute (IGI) as a CIBJO Registered Laboratory.
Posted By : Ashley Bailey
September 24, 2006
DCLA Recognized by CIBJO as Registered Laboratory


The Diamond Certification Laboratory of Australia (DCLA) Recognized by CIBJO as Registered Laboratory.
Posted By : Ashley Bailey
Wednesday, September 27, 2006
GIA Museum Exhibit "Celebrating Excellence" Through Nov 2006


An exhibit called “Celebrating Excellence in Gems and Jewelry” is on display at the GIA Museum in Carlsbad CA now through November, 2006.
Posted By : Ashley Bailey
Wednesday, September 27, 2006
Rapaport Conference to Occur at JCK NYC


The Rapaport International Diamond Conference will take place on Monday, February 5 2007.
Posted By : Ashley Bailey

Settings: Do Diamonds Fall Out?


Do Diamonds Fall Out of Settings? - Wear and tear differences between large and small diamonds, diamond pave and diamond melee. What to expect with your diamond setting.
Posted By : Ashley Bailey

Lifetime Warranty


he Whiteflash Lifetime Diamond and Jewelry Warranty.
Posted By : Ashley Bailey
Tuesday, September 26, 2006
Diamonds.Net article regarding Whiteflash & WCCCI


Online diamond retailer whiteflash.com along with the World Centers of Compassion for Children International (WCCCI) launched an initiative in Denver, Colorado, in which 100 percent of proceeds from c...
Posted By : Ashley Bailey
August 15, 2006
DeBeers to Undergo Major Changes


Posted By : Ashley Bailey
August 15, 2006
GIA Launches LabDirect Global Grading Services


GIA Launches LabDirect Global Diamond Grading Services. Whiteflash has many of its Hearts & Arrows diamond for custom designed diamond engagement rings graded by the GIA.
Posted By : Ashley Bailey
August 16, 2006
India Works to establish Diamond Partnerships


The Indian Department of Commerce has set off a series of initiatives with major diamond producing countries in recent months, focusing on Russia in particular.
Posted By : Ashley Bailey
August 17, 2006
Canada Launches Program to Assist Retailers


Canada is launching another marketing to help retailers promote sales of government certified diamonds from Canada. Whiteflash.com is the first company in the U.S. to offer an exclusive brand of Heart...
Posted By : Ashley Bailey
August 20, 2006
JIC Names 2006 Trade Press Editor of the Year


Jewelry Information Center (JIC) began giving the award in 2004 to acknowledge support received from industry press. Previous recipients are Hedda Schupak, editor-in-chief of JCK and Peggy Jo Donohue,...
Posted By : Ashley Bailey
August 22, 2006
GSI Offers Online Grading Report Viewing and Tracking


GSI Offers Online Diamond Grading Report Viewing and Tracking. Whiteflash is the premeire fine-make boutique for Hearts and Arrows diamonds, Princess Cut diamonds and diamond engagement rings.
Posted By : Ashley Bailey
August 23, 2006
2006 Platinum Jewlery Sales Rise


According to Platinum Guild International USA (PGI-USA) sales of platinum jewelry, especially in the bridal category, are expected to rise substantially in 2006. Platinum is popular in diamond engagem...
Posted By : Ashley Bailey
August 23, 2006
PGI Hosts Emmy Red Carpet Jewelry Preview


PGI-USA’s Jewelry Preview will provide platinum jewelry from more than 30 designers in one location.
Posted By : Ashley Bailey
August 25, 2006
GIA Releases Colored Diamonds Book


GIA Releases Colored Diamonds Book. The book discusses fancy color diamonds. Whiteflash carries Hearts & Arrows diamonds as well as an extensive loose diamond selection.
Posted By : Ashley Bailey
August 25, 2006
Dowling Leaves DeBeers to join Meridian Gold


DeBeers will lose their Executive Director of Mining and Exploration at the end of August as Edward Dowling join's Nevada-Based Meridian Gold's board of Directors and will be named designate to curren...
Posted By : Ashley Bailey

GIA Celebrates 75th Birthday In Style


GIA Celebrates 75th Birthday In Style. Jewelers, designers, scientists and tradespeople from around the globe gathered at the GIA World Headquarters and Robert Mouawad Campus in Carlsbad CA on Sunday...
Posted By : Ashley Bailey

Whiteflash Conflict-Free Guarantee


Whiteflash.com Conflict-Free Diamond Guarantee - Compliance with Kimberly Process (UN Resolution 1459) and the USA Patriot Act for the sale and purchase of diamonds.
Posted By : Ashley Bailey
Monday, September 25, 2006
CRJP Releases Code of Practices


The Council for Responsible Jewelry Practices released a 16-page Code of Practices. Diamonds and Diamond Jewelry ethical, social and environmental guidelines.
Posted By : Ashley Bailey
August 25, 2006
Whiteflash Dreams Of Africa™ in the Emmy Suite


Geena Davis, Larry King, Debra Messing and Corey Feldman were among celebrities attending Whiteflash.com's "Iced Out" Emmy Suite.
Posted By : Ashley Bailey
Thursday, September 21, 2006
Illegal Diamond Sting in South Africa nets 10 Arrests


Nine men and one woman have been arrested by Johannesburg, South Africa police following a three-year investigation into illegal diamond trading. Police took the diamond dealers, diamonds, cash and ev...
Posted By : Ashley Bailey
September 20, 2006
Neil Beaty earns ICGA Distinction from AGS


Neil Beaty earns ICGA Distinction from AGS. ICGA, or “Independent Certified Gemologist Appraiser” is the highest accreditation an appraiser can earn from the American Gem Society.
Posted By : Ashley Bailey

Whiteflash Terms and Conditions


Whiteflash.com's Terms and Conditions...
Posted By : Ashley Bailey

Whiteflash Diamond Rating


5 Stars is our strictest rating. These diamonds meet highest standards for dazzling performance, superlative craftsmanship and total Visual Balance™. After cutting we send these exquisite diamonds to ...
Posted By : Ashley Bailey

Star Magazine: Hot Pendant


Blingy babe, Ciara was front and center with diamond dog tags from Whiteflash.com during the VMAs!
Posted By : Ashley Bailey

Whiteflash ACA: Princess Cut Diamonds


Introducing the ‘Whiteflash ACA Princess Cut Diamond. All Whiteflash ACA princess cut diamonds not only get the AGS0 (Ideal) grading for Light Performance but exceed the industry's highest grading st...
Posted By : Ashley Bailey

Whiteflash.com on Buying Diamonds Online


Buy Diamonds Online at Whiteflash.com - Buying your diamond on the internet, it is easier to make a better informed decisions than if you purchase your diamonds in live retail stores.
Posted By : Ashley Bailey

GIA Symposium 2006 - Fancy Color Diamonds and Cut


Sivovolenko and Shelementiev present at the GRC just prior to GIA's 2006 Symposium.
Posted By : Ashley Bailey

GIA Symposium 2006 - Madeline Albright


Notes on former US Secretary of State Madeline Albright’s opening address.
Posted By : Ashley Bailey

GIA Symposium 2006 - Poster Sessions


The GIA Symposium featured “Poster Sessions,” held on the Hyatt’s lower level.
Posted By : Ashley Bailey

GIA Symposium 2006 - Closing Remarks


Maurice Tempelsman, chairman of Lazare Kaplan International, gave the following remarks at Gemological Institute of America Symposium 2006.
Posted By : Ashley Bailey

GIA Symposium 2006 - A Great Success


Congratulations to the Gemological Institute of America for the tremendous planning and effort that went into making their 4th International Gemological Symposium a success.
Posted By : Ashley Bailey

GIA Symposium 2006 - Consumer Confidence: It's All About Trust


One of the most heavily attended sessions at GIA's Symposium.
Posted By : Ashley Bailey

GIA Symposium 2006 - Changing Tides in Distribution


At the 2006 GIA Symposium six speakers provided insight on the future of marketing and manufacturing, branding and the realities of the diamond marketplace.
Posted By : Ashley Bailey

GIA Symposium 2006 - Diamonds: Mapping the Future


Six speakers give insight on the future of marketing, manufacturing, branding and economics. Rothman’s message was for those developing a brand to simply find their own voice and then stick with it.
Posted By : Ashley Bailey

Whiteflash Dreams Of Africa™


Whiteflash.com has produced the 'Dreams of Africa’ pendant to raise awareness for and bring financial relief to African children, particularly those affected by the illicit trade of rough diamonds.
Posted By : Ashley Bailey

Mira Sorvino wears Whiteflash jewelry at Fashion Week


Mira Sorvino was dazzling in 9.23 carat Whiteflash ACA diamond bracelet and diamond and sapphire drop earrings from Whiteflash.com!
Posted By : Ashley Bailey

Beware of phony Hearts and Arrows Diamonds


Many retail and e-tail stores claim to sell hearts and arrows diamonds. Some of them may well be, but many are not. Just because a diamond is cut to ideal proportions with an AGS0 does not mean that i...
Posted By : Ashley Bailey

Grading Hearts & Arrows Diamonds


Grading Hearts & Arrows Diamonds: Make sure the diamond you buy is a true H&A. Buying diamonds online with confidence.
Posted By : Ashley Bailey

How Hearts & Arrows Diamonds are formed


How Hearts & Arrows (H&A) Diamonds are formed: H&A Diamonds are crafted for optical symmetry thru the diamond cutting process.
Posted By : Ashley Bailey

Visible Perfection - Hearts & Arrows Diamonds


Whiteflash ACA Hearts & Arrows diamonds are cut so precisely that their facet reflections overlap at a microscopic level, creating a kaleidoscopic pattern of hearts seen in the pavilion and arrows see...
Posted By : Ashley Bailey

Introduction to Hearts & Arrows Diamonds


Introduction to Hearts & Arrows Diamonds: Hearts & Arrows is the term used for superideal cut diamonds that exhibit a complete and precise Hearts & Arrows pattern. Hearts & Arrows diamonds have three ...
Posted By : Ashley Bailey

Diamonds set the Stage for Winter Weddings


Whiteflash ACA Hearts & Arrows diamonds are perfect for winter weddings. Whiteflash's guide to choosing a H&A Diamond for your Winter Wedding.
Posted By : Ashley Bailey

Whiteflash.com named “Winner Of Distinction”


Whiteflash.com named “Winner Of Distinction” by the Better Business Bureau. Whiteflash.com is an internet company specializing in precision cut diamonds.
Posted By : Ashley Bailey

Penchant for Pendants... DIAMOND Pendants


From classic solitaires to diamond encrusted military “dog” tags...diamond pendants are accessories in demand. Solitaire pendants and custom designs are available at Whiteflash.com - buy diamond pend...
Posted By : Ashley Bailey

The Story of Colored Gemstones (AKA Birthstones)


Worn for spiritual and obvious aesthetic qualities, birthstones remain the popular must-have accessory moving into Spring.
Posted By : Ashley Bailey

Show Mom she's the best this Mother's Day


Tell Mom you love her with a gift of diamonds or diamond jewelry this Mother's Day.
Posted By : Ashley Bailey

Whiteflash throws PRE-VMA BASH with Missy Elliott and Ciara


To celebrate their multiple award nominations for the 2006 MTV VMA Awards this year, Whiteflash.com threw the pre-VMA party for Missy Elliott and Ciara!
Posted By : Ashley Bailey

The Blueprints of Custom Designed Jewelry on the Internet.


As the Creative Art Director of Southern Bride, I wanted something unique and Whiteflash was AMAZING to work with! The craftsmanship on each ring ranks them as one of the top custom jewelers!
Posted By : Ashley Bailey

Bridal Guide: A guide to safe online shopping for diamonds


The more information you have, the more confident you'll feel about your purchase. "At a minimum, you should see a grading report and a magnified photo of the actual diamond,"
Posted By : Ashley Bailey

Whiteflash at the Emmys


The lucky wearer of two Whiteflash pieces on the red carpet was TV Guide reporter Madison Michele, wearing over 13 carats and $600,000 worth of jewelry!
Posted By : Ashley Bailey

Visual Balance in Diamonds…LITERALLY


Whiteflash ACA in Diamonds: Whiteflash ACA, ideal cut diamonds exclusively at Whiteflash.com. The Whiteflash ACA Hearts & Arrows diamond (H&A diamonds) is known for it optical symmetry. The perfect...
Posted By : Ashley Bailey

Princess with a Twist!


PLAY WITH A PRINCESS - Meet our new ‘X-Factor’ - Princess cut diamond with a Twist. This chic square has "clipped" corners, at the points which improve durability and increase visible size for carat w...
Posted By : Ashley Bailey

Whiteflash ACA Diamonds - Beyond Ideal


Whiteflash ACA Hearts & Arrows and Princess cut diamonds exceed the world’s highest standards for craftsmanship and performance. This is a level of cut precision far beyond ideal.
Posted By : Ashley Bailey

Diamond Care


Diamond Care: To restore the original luster, brilliance and fire of your diamond, soak it overnight in a solution of hand dishwash liquid and warm water.
Posted By : Ashley Bailey

Free Shipping


Buy diamonds and jewelry online from Whiteflash.com and get free Federal Express® Priority Overnight shipping.
Posted By : Ashley Bailey

Expert Selection Princess


Our line of Expert Selection diamonds do not conform to the strict standards imposed on our Whiteflash ACA superideals, but may closely resemble Whiteflash ACA in appearance.
Posted By : Ashley Bailey

Expert Selection Rounds


Our line of Expert Selection diamonds do not conform to the strict standards imposed on our Whiteflash ACA superideals, but may closely resemble Whiteflash ACA in appearance.
Posted By : Ashley Bailey

Other Diamonds


Another option we offer is access to the virtual diamond database that many vendors use. We use information provided by the supplier to determine whether we predict these diamonds to be Ideal, Very Go...
Posted By : Ashley Bailey

Expert Selection X-Factor


Welcome X-Factor, the newest Expert Selection diamond from Whiteflash: A modern version of our traditional Princess, this chic square has “clipped” corners, or chamfers, at the points which improve d...
Posted By : Ashley Bailey

Whiteflash ACA Princess


The Whiteflash ACA Princess is the dazzling sister to our Whiteflash ACA Superideal Hearts & Arrows Round.
Posted By : Ashley Bailey

Whiteflash ACA Hearts & Arrows


Beyond Ideal Cut Diamonds: Whiteflash ACA Hearts & Arrows diamonds exceed the world’s highest standards for craftsmanship and performance. H&A Superideal diamonds are precision cut for optical symmet...
Posted By : Ashley Bailey

The 5th C - Confirmation


All About Diamonds: The 5th "C" - Confirmation. Buy Premium Hearts & Arrows, Superideal Diamonds online with confidence. The internet's most comprehensive diamond education is at Whiteflash.com.
Posted By : Ashley Bailey

The 4 Cs - Cut Information


All About Diamonds: Diamond cut information - how cut determines a diamond's beauty, shape, diamond proportions, symmetry as well as the sparkle, finish and color of a diamond.
Posted By : Ashley Bailey

The 4 Cs - Cut Analysis


All About Diamonds: Diamond Cut Analysis - Learn how diamond cut and diamond proportions in Hearts & Arrows and Round brilliant diamonds are assessed. Beyond Tolkowsky Ideal diamonds -round brilliant...
Posted By : Ashley Bailey

The Whiteflash Advantage


Here are a few of the many advantages of shopping online with Whiteflash.com
Posted By : Ashley Bailey

What if my diamond breaks while you are setting or working with it?


Such accidents are extremely rare and you are covered financially by our insurance should any damage occur. As a gesture of goodwill we might offer replacement options or re-cutting services, at our d...
Posted By : Ashley Bailey

What are Whiteflash ACA branded Hearts & Arrows diamonds?


Whiteflash ACA is the leading H&A diamond sold exclusively on the Internet, and remains the only H&A diamond with a guarantee of true optical symmetry.
Posted By : Ashley Bailey

Craftmanship


The craftsmen of Whiteflash ACA possess numerous years of experience in crafting Whiteflash ACA Hearts & Arrows diamonds to perfection.
Posted By : Ashley Bailey

The 4 Cs - Carat


All About Diamonds: Diamond Carat - Whiteflash.com diamond education discusses the meaning of diamond carat, diamond carat weight, carat zize, and variations of diamond cuts. Buy diamonds online at W...
Posted By : Ashley Bailey

The 4 Cs - Color


All About Diamonds: Diamond Color - Whiteflash.com diamond education discusses the meaning of diamond color, diamond color grading, diamond color grading, variations of icy white diamonds.
Posted By : Ashley Bailey

The 4 Cs - Clarity


All About Diamonds: Diamond Clarity - Whiteflash.com diamond education discusses the meaning of clarity, inclusions, flawless (internally flawless), variations of inclusions in diamonds.
Posted By : Ashley Bailey

Abrasions


Tiny nicks along facet junctions that produce white fuzzy lines instead of sharp crisp facet edges.
Posted By : Ashley Bailey

AGS Cut Grading Scale


AGS Cut Grading Scale
Posted By : Ashley Bailey

YAG


Yttrium Aluminum Garnet. A modern simulant or imitation of a natural diamond.
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Well Cut


Well cut proportions ensure the maximum compromise between fire and brilliance.
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Upper Girdle Facet


An upper girdle facet is one of the 16 facets found on the lower crown portion of the diamond (abutting the girdle).
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Twinning Wisp


A cloudy area produced by crystal structure distortion, usually associated with twinning planes.
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Trillion Cut


Trillion is a triangular cut of diamond.
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Treated Diamond


Fancy color treatment: A diamond with a body color induced by some form of artificial irradiation, often in conjunction with controlled heating.
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Tolkowsky, Marcel


The Tolkowsky cut provides the basis for the modern American cut.
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Tension Setting


A tension-set diamond is held in place by the pressure of the band’s metal, which is designed to “squeeze” the stone.
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Table Spread


Term used to describe the width of the table facet, often expressed as a percentage of the total width of the stone.
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Table


The largest facet which sits on top of a diamond. This is where most of the light enters and exits a diamond.
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Symmetry


A diamond's symmetry is the arrangement of the facets and finished angles, created by the diamond cutter.
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Surface Graining


Surface indication of structural irregularity. May resemble faint facet junction lines, or cause a grooved or wavy surface, and often cross facet junctions.
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Step Cut


The step cut diamond has rows of facets that resemble the steps of a staircase. The emerald cut diamond and the baguette diamond are examples of the step cut.
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Star Facet


One of the eight triangular facets found on the upper crown section (next to the table) of a brilliant-cut diamond.
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Spread Stone


A Diamond with a large table and a thin crown height.
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Single Cut


A very small round diamond with only 16 or 17 facets.
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Simulant


Any diamond-like material, either natural or artificial, that is marketed as a “look-alike” for a natural diamond.
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Shape


There are eight common diamond shapes.
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Shallow Cut


When a diamond is cut too shallow, it will lose or leak light through the side or bottom. This results in less brilliance and value.
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Scintillation


Scintillation is sparkle.
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Saturation


A color's position on a neutral to vivid scale.
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Royal Asscher Cut


Royal Asscher cut diamonds are patented (2002) and are cut exclusively by the Asscher family in Amsterdam.
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Rough Girdle


A grainy or pitted girdle surface, often with nicks.
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Radiant Cut


A radiant cut diamond combines the generally square length-to-width ratios of an emerald-cut with the triangular faceting of a brilliant-cut.
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Proportions


Proportion is the relationship between the angles of the facets of the crown and pavilion.
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Princess Cut


The princess-cut is considered more popular than the other square diamond shapes. A princess cut is a square cut diamond with pointed corners.
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Poor Cut


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Polish Mark


Surface clouding caused by excessive heat or uneven polished surface resulting from structural irregularities.
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Polish Lines


Tiny parallel lines left by polishing.
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Polish


Care taken by the cutter in shaping and faceting the rough stone into a finished and polished diamond.
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Oval Cut


Oval cut s a cut of diamond in an oval shape. Oval cut diamonds are very popular and range in shape from nearly round to very elongated.
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Points


One point is 1/100th of a carat. For example, a 1/4 carat diamond weighs 25 points.
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Pinpoints


Miniscule spots internal to a Diamond. A cluster of pinpoints can form a cloud.
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Pear Cut


Pear cut is a cut of diamond in the shape of a pear or tear-drop.
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Pavilion Main Facets


The Pavilion main facets are the eight facets found on the pavilion of a round brilliant diamond. Their points touch the girdle.
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Pavé


From the French word for pavement - A style of diamond jewelry setting.
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Old European Cut


Early round cut diamond similar to the Round Brilliant Cut.
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Off Make


A poorly proportioned Diamond.
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Nick


A notch near the diamond's girdle or facet edge.
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Needle


A very fine, light, elongated inclusion that is usually totally enclosed within the diamond.
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Natural


A "natural" is a blemish that can be found on some polished diamonds when some of the rough is left on the diamond.
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Nail Head


Nail head is the name given to a diamond with a deep pavilion that displays a dark center.
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Mohs Scale


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Mixed Cut


This cut has both step cut and brilliant cut facets. Mixed cuts combine the beauty of the emerald cut with the sparkle of the brilliant cut.
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Melee


Small diamonds under .20 carat. Usually .10ct diamonds.
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Marquise Cut


Marquise cut is a type of diamond cut.
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Lower Girdle Facet


The lower girdle facets are the 16 facets on the pavilion of a round brilliant just below the girdle.
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Loupe


Magnifying glass usually of 10X.
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Length-to-width ratio


A comparison of how much longer a diamond is than it is wide...
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Laser Identification


A microscopic inscription by a laser on a diamond for identification.
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Laser Drilling


Laser drilling is a diamond enhancement technique whereby a laser is used to drill to an inclusion which is then bleached to enhance the diamond’s appearance.
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Laser Drill Hole


A laser drill hole is a tiny tube created in a diamond by laser drilling, which is often done to treat diamonds.
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Knot


An included diamond crystal that reaches the surface of a polished diamond.
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Irradiated Diamond


A diamond that has been exposed to radiation.
Posted By : Ashley Bailey

Included Crystal


A mineral crystal contained in a diamond.
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Ideal-Scope


The Ideal-scope has a hot red / pink reflector and a lens with which to see just how much of the red / pink light above the diamond is returned to your eye.
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Hue


Pure, spectral (prismatic) color. Hues include gradations and mixtures of red, organdy, yellow, green, blue, violet and purple.
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HRD - Hoge Raad voor Diamant


An independent gemological grading laboratory in Antwerp. Known as a reliable and impartial Diamond certification location controlled by Belgian state authorities.
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Holloway Cut Advisor (HCA)


The Holloway Cut Adviser (patent pending) evaluates the visual appearance of a round diamond as a combination of four factors - Light Return, Fire, Scintillation and Spread.
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Hearts and Arrows


A general term when referring to diamonds with a precise and complete pattern of hearts and arrows achieved by perfect cutting proportions.
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Hardness


Mineral's resistance to scratching on a smooth surface. Mohs scale of relative hardness consists of 10 minerals, each scratching all those below it in scale and being scratched by all those above it.
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Growth or Grain Lines


These can be considered internal flaws, and can often be seen only by rotating the diamond very slowly. They can appear and disappear almost instantaneously. They appear as small lines or planes withi...
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Girdle


The girdle is the outer edge of a diamond which forms a band around the stone. The girdle can be faceted (32 facets), polished or unpolished. Sometimes laser inscriptions are done on the girdle.
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Grain Center


A small area of concentrated crystal structure distortion, usually associated with pinpoints.
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Graduate Gemologist


Graduate Gemologist is the designation given to a person who has successfully completed GIA's Graduate Diamonds diploma program and GIA's Graduate Colored Stones diploma program. The program gives peo...
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Fracture Filling


Fracture filling is a diamond enhancement process whereby a cavity in a diamond is filled with an artificial substance. Fracture filling is the process of improving the clarity of a diamond by injecti...
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Fracture


A crack or feather inclusion on the surface of a gemstone, it can show up as a whitish area because light does not pass through it.
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Face-Up Appearance


The overall appearance of a diamond when it is viewed from the top. The description factors include the brightness, fire, and scintillation of the diamond in both fixed and tilted positions. This is a...
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Fluorescence


When exposed to ultraviolet light, a diamond may exhibit a more whitish, yellowish or bluish tint, which may imply that the diamond has a property called fluorescence. Diamond grading reports often st...
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Fisheye


A girdle reflection from a shallow pavilion shows a white ring just inside the table outline and this is known as a “Fisheye” effect.
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Fire


Often a term used instead of “dispersion,” it is the variety and intensity of rainbow colors seen when light is reflected from a diamond.
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Finish


The word finish is used to describe the exterior of the diamond. If a diamond is well polished, it has a very good finish.
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Feather


A separation or break due to either cleavage or fracture, often white and feathery in appearance. It is described often as a small crack, fissure or gletz.
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Fancy Shapes


Any diamond shape other than round – e.g. marquise, square, emerald, oval, heart and pear.
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Facet


The flat polished planes on a diamond or gemstone. Accurate facets are a primary factor in the amount of sparkle and fire a diamond displays.
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Eye Clean


In clarity-grading, eye-clean diamonds should have no inclusions that are visible through the table to the unaided eye.
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Extra Facet


A facet placed without regard for symmetry and not required by the cutting style.
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Dispersion


When light enters a diamond it reflects off the facets and the angles cut into the stone. This distribution of light is known as dispersion, or the display of the spectral colors (like a rainbow).
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Diamond Grading Report


A scientific report from a recognized gemological laboratory that measures and grades a diamond for a fee. Used to determine a diamonds value.
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Diamond Gauge


An instrument that is used to measure a diamond's length, width and depth in millimeters.
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Diamond Cutting


The method by which a rough diamond that has been mined from the earth is shaped into a finished, faceted stone.
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Diamond


A diamond is the hardest known natural substance. It is crystallized carbon. Diamonds are mined in their rough form and then cut and polished to reveal their brilliance.
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DiamCalc


DiamCalc is a software program for modeling cut gemstones.
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Depth Percentage


This depth percentage of a diamond is important to its brilliance and value, but it only tells part of the story.
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Depth


Depth is the distance between the table and the culet as measured in millimeters.
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Deep Cut


Cut refers to the angles and proportions a skilled craftsman creates in transforming a rough diamond into a finished diamond.
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Cubic zirconium (CZ)


A widely used simulant, often used as an imitation for a natural diamond. CZ, although easy detectable by its 80% higher weight than a diamond of the same proportions or by thermal conductivity testin...
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Cutting Styles


Cutting styles are different than diamond shapes. The simplest and most common way to explain cutting style is to categorize it into the following three basic types: Step-cut, Brilliant-cut and Mixed-...
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WF Diamond Rating


The cut (make) of a diamond refers to the proportions given to the polished diamond by the diamond cutter. The cut is the most important of the 4Cs (cut, color, clarity, carat) in determining the diam...
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Cushion


Cushion is a shape of diamond. A "Cushion Cut Diamond" is squarish - rectangular in shape with rounded corners and 58 brilliant-style facets that kind of resembles a pillow in shape, hence the name.
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Culet


The diamond's culet is usually the smallest (58th) facet at the bottom of a full-cut diamond. Some diamonds do not have a culet (none or pointed is how the culet of that diamond will be described).
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Crown height percentage


The crown height percentage is the crown height expressed as a percentage of the average girdle diameter.
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Crown height


Crown height refers to the height between the girdle and table.
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Crown Angle


The angle at which a diamond's bezel facets intersect the girdle plane.
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Crown


The crown is the part of the diamond that is above the girdle. It consists of the table and the crown facets below it.
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Abrasions


Tiny nicks along facet junctions that produce white fuzzy lines instead of sharp crisp facet edges.
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Color


Diamonds are graded on a color scale established by the Gemological Institute of America (GIA).
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Channel Setting


A setting style where the ridges in the metal of a ring's shank (or other pice of jewelry) create a channel that holds diamonds and gemstones securely in place.
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Certification (Diamond)


A diamond certificate is a report created by a gemologist or gemological lab.
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Carat Total Weight (ct. tw.)


The combined carat weight of all diamonds in a piece of jewelry. For example, a three stone diamond ring set with three diamonds, each weighing 1/3 carat, weighs approximately 1 ct. tw.
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Carat (ct.)


A unit of diamond weight, equivalent to 200 milligrams, or 0.2 grams (do not confuse with spread).
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Coated Diamond


A diamond colored by a surface coating, which masks the true body color; the coating may be extensive (entire pavilion, for example), but is more often limited to one or two pavilion facets or a spot ...
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Cluster Setting


This setting surrounds a larger center stone with several smaller stones. It is designed to create a beautiful larger ring from many smaller stones.
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Cloud


A grouping of extremely tiny inclusions that is too small to be distinguishable...
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Cleavage


The propensity of crystalline minerals, such as diamond, to split in one or more...
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Clarity


Clarity is the degree to which a diamond is free from blemishes/inclusions. Clarity is graded on a scale from Flawless (FL) to Imperfect (I).
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Chip


Definition: Diamond Chip. Whiteflash's Diamond Education and information through educational tutorials, articles, news, chat and informative faq's.
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Buying a Diamond: Emotional Experience or Math Problem?


For many years diamond cutters were considered craftsmen and artists, like blacksmiths and carpenters...
Posted By : Ashley Bailey

Cut is King!


But the measurements, or ‘proportions,’ of a diamond tell more about how it will perform...
Posted By : Ashley Bailey

Ideal-Scope: Overview and Examples


n the 1970s a Japanese scientist named Okuda developed ways to study diamond light performance using colored reflectors in magnified scopes. This method of diamond assessment became popular on the in...
Posted By : Ashley Bailey

Conflict Diamonds And The Kimberley Process


As the world's most concentrated, portable and anonymous form of wealth, diamonds make an ideal vehicle to launder money from...
Posted By : Ashley Bailey

Grading Lab Symmetry vs Optical Symmetry (Hearts & Arrows)


Many people don't realize the Symmetry grade on a diamond's laboratory report only refers to...
Posted By : Ashley Bailey

Fancy-Color Sapphire: Corundum’s Rainbow


Calling pink or yellow corundum sapphire would no doubt strike the ancient Romans as weird since "sapphirus" is the Latin word for...
Posted By : Ashley Bailey

Aquamarine: Blue Beryl


Was aquamarine the first wedding gem? A couplet in a late 11th century poem by the Bishop of Rennes specifically mentions...
Posted By : Ashley Bailey

Emerald: Green Gold


Emerald played as much a role in the conquest of the New World as gold. Once it was obtained in...
Posted By : Ashley Bailey

Chinese Freshwater Pearls: Bargain Beauties


China was expected to be the successor to Japan for production of saltwater cultured pearls. But...
Posted By : Ashley Bailey

Japanese Akoya Pearls: Mikimoto’s Miracle


No doubt you’ve heard of Mikimoto pearls, one of the world’s leading brands. They’re named after...
Posted By : Ashley Bailey

White Opal: The World’s Favorite Fire Power


Every year millions of carats of white opal are imported into America, most of it from...
Posted By : Ashley Bailey

Fire Opal: Mexican Magnificence


One of the biggest rock sensations on television these days is a gemstone: ‘Sunkist’ orange fire opal from...
Posted By : Ashley Bailey

Black Opal: Gemstone Fireworks


In 1829, Sir Walter Scott published a novel called "Anne of Geierstein" that single-handedly destroyed the world opal market...
Posted By : Ashley Bailey

Moonstone: Liquid Blue Light


Moonstone, a feldspar with uncanny light shimmerings, is the birthstone for June - an honor it shares with...
Posted By : Ashley Bailey

Kunzite: Delicate Delight


Kunzite, a pink spodumene, is one of the world’s younger gems - first discovered in...
Posted By : Ashley Bailey

South Sea Pearls: The Cadillacs of Cultured Pearls


No wonder South Sea pearls have replaced Japanese pearls as the world’s most coveted cultured pearls...
Posted By : Ashley Bailey

Morganite: In the Pink


In 1911, miners discovered a pink beryl with hues that rivaled kunzite on the island of...
Posted By : Ashley Bailey

Ruby: The First King of Gems


Diamonds have not always been the king of gems. Until the 19th century, that honor belonged to...
Posted By : Ashley Bailey

Sapphire: The Best Blue


To the Romans, any stone with a deep blue color was called "sapphirus," which is the Latin word for blue...
Posted By : Ashley Bailey

Peridot: Cleopatra’s Favorite Gem


Peridot is the August birthstone and has a hardness of 6.5 on the Mohs scale. That should be a warning about...
Posted By : Ashley Bailey

Spinel: Living in Ruby’s Shadow


When asked what was the greatest triumph of his career, Jahangar, Mughal ruler of India from 1605 to 1625, answered, the purchase of the 352-carat Timur ruby...
Posted By : Ashley Bailey

Hollywood's Brady Kids say 'I Do'


Whiteflash.com custom designed one-of-a-kind wedding bands for the nuptials of Adrianne Curry, America's Next Top Model, and Christopher Knight, of Brady Bunch fame.
Posted By : Ashley Bailey

Facets: The Lower Halves


Within robust proportion sets, the lower girdle facets have great influence on the life and character of a diamond, particularly if...
Posted By : Ashley Bailey

Former Liberia President faces War Crimes Charges


Charles Taylor, Former President of Liberia, faces 11 counts of war crimes and crimes against humanity for actions taken in...
Posted By : Ashley Bailey
August 7, 2006
Ganz Elected Chairman of Israel Diamond Institute


Ganz replaces Simcha, who will continue to serve as a member of the IDI Board of Directors and Chairman of the...
Posted By : Ashley Bailey

The Princess Cut Diamond


Square diamonds like the princess cut work well in many design applications...
Posted By : Ashley Bailey

DiamondFacts.org Addresses Conflict Diamond Issue


The World Diamond Council has launched www.diamondfacts.org. This website is intended to assist jewelers in...
Posted By : Ashley Bailey
August 7, 2006
Blood Diamond Movie Survey finds Consumers Unaware


movie, starring Leonardo DiCaprio and Jennifer Connelly, highlights the role of diamonds used to fuel...
Posted By : Ashley Bailey
Monday, August 07, 2006
AGS Names 2006 Liddicoat Award Winners


Three journalists will receive the 2006 American Gem Society's Richard T. Liddicoat Journalism Award...
Posted By : Ashley Bailey
Monday, August 07, 2006
AGS Names 2006 Lifetime Achievement and Triple-Zero Award Winners


Matthew A. Stuller will receive the 2006 American Gem Society Lifetime Achievement Award at the...
Posted By : Ashley Bailey

Topaz: Rarity and Budget Bauble


Until the 1970s, topaz was mostly known as a golden and reddish-orange gem. Since then, it has been...
Posted By : Ashley Bailey

Tourmaline Nature’s Crayon Box


Greek mineralogist Theophrastus was the first to make note of its electrical...
Posted By : Ashley Bailey

Tsavorite: Green Glory


When it was first discovered in East Africa in the late 1960s, tasvorite, a green grossular garnet, was hailed as...
Posted By : Ashley Bailey

Citrine: Glamour and Girth for Little Money


A name derived from the French word citron meaning yellow, starts life as amethyst or smoky quartz before being heated to attain...
Posted By : Ashley Bailey

Cat’s-eye Chrysoberyl: Mostly for Men?


...one of the world’s few precious stones that can be described as a man’s gem.
Posted By : Ashley Bailey

Amethyst: The Gem of Virtue


Ever wonder why the Pope wears an amethyst ring? Well, this purple quartz has been associated with...
Posted By : Ashley Bailey

Tanzanite: Modern Wonder


Tanzanite was only discovered around 1965. Tiffany’s took an immediate interest in the...
Posted By : Ashley Bailey
7/28/2006
Cavalieri Re-Elected President of World Jewellery Confederation


On the closing day of CIBJO's July 24-27 congress in Vancouver Cavalieri commented, “Several years ago, soon after...
Posted By : Ashley Bailey

2006 Indian Jewerly Exposition August 4-6


Jewelry production, service companies and educational seminars will be featured at the 2006...
Posted By : Ashley Bailey

Why does diamond color start with D and not A?


In the 1920s, before the Gemological Institute of America (GIA) introduced its D-Z system, color descriptions for diamonds had been...
Posted By : Ashley Bailey

Surface Graining, Pinpoints or Additional Clouds 'not shown'??


Many times a grading report will list surface graining, pinpoints, additional clouds, etc. as...
Posted By : Ashley Bailey

Facets: Girdle Descriptions and Thickness Charts


A faceted girdle is one where the brillianteer polished facets into the diamond's girdle...
Posted By : Ashley Bailey
Sunday, August 06, 2006
Round Brilliant Diamond Facet Map


Round Brilliant Diamond Facet Map
Posted By : Ashley Bailey

The Radiant Cut Diamond


The Radiant diamond was introduced in 1977. It was designed to have the best qualities of...
Posted By : Ashley Bailey
July 31, 2006
GCAL Releases Digital Reports


The new GemFacts report, which comes on a mini-CD, contains the grading information found on...
Posted By : Ashley Bailey
July 31, 2006
Stuller to Host Annual Fall Jewelers Workshop


Participants will enjoy a tool and equipment show, classroom sessions and workshops for...
Posted By : Ashley Bailey
July 31, 2006
DRC Holds First Democratic Elections in 45 years


Those exploring for diamonds in the Democratic Republic of the Congo are...
Posted By : Ashley Bailey
8/1/2006
Jewelers Mutual Offers Identity Theft Services


Jewelers Mutual Insurance Company has partnered with Identify Theft 911 to provide a free identity theft service for...
Posted By : Ashley Bailey

Whiteflash ACA and Expert Selection: What's the Difference?


Every Whiteflash ACA and Expert Selection diamond is located at Whiteflash, living in our vault...
Posted By : Ashley Bailey

Hearts On Fire Diamond Campaign Divides NC Jewelers


Hikamp Jewelers in Fayetteville began carrying Hearts On Fire last year. A competitor in the same city...
Posted By : Ashley Bailey
August 2, 2006
Twin Towers Creation Commemorates 9-11 Victims


Designer Nayna Mehta used over 14,000 princess cut diamonds to create Twin Towers, commemorating the tragedy...
Posted By : Ashley Bailey

A Whiteflash.com Diamond Soiree Wows Jetsetters


Whiteflash wowed the Hamptons jet set by throwing an exclusive summer soiree at the famed NY Stereo House. Attendees included Lydia Hearst Ashanti and...
Posted By : Ashley Bailey
8/3/2006
WFDB and CRJP Reinforce Mutual Mission in Press Release


The release states "The CRJP acknowledges the efforts of the WFDB in developing the...
Posted By : Ashley Bailey

Lindsay Lohan Falls in Love


"I love them!" said Lindsay of her two new Whiteflash bangles, crafted in white gold and set with a combined four carats in premium diamonds and baby pink sapphires.
Posted By : Ashley Bailey

Whiteflash ACA: About Visual Balance™


Have you ever wondered where the term "fire" in a diamond originated?
Posted By : Ashley Bailey
11/22/2004
What Is DeBeers' "Supplier Of Choice"


De Beers, the diamond monopoly that controls at least 60% of world supply, is running scared...
Posted By : Ashley Bailey

ACA Classic & New Line Rounds: What's the Difference?


Describes slight visible differences in these 2 cutting styles.
Posted By : Ashley Bailey
July 1, 2006
GIA Updates Brillianteering Notation on Cut Report


The Gemological Institute of America will change the placement of “brillianteering” comments on its Diamond Grading Report and Diamond Dossier for round brilliant diamonds...
Posted By : Ashley Bailey
June 29, 2006
Consumer Confidence targeted by IDMA


The general assembly of the International Diamond Manufacturers Association (IDMA,) which represents 12 diamond manufacturers associations in 11 countries, has concluded...
Posted By : Ashley Bailey
June 28, 2006
Flemish Vice Minister President addresses WDC


Every two years a "World Diamond Congress" is held, at which delegates from affiliated Bourses meet to discuss issues facing...
Posted By : Ashley Bailey
June 22, 2006
France to Introduce Jewlery Hallmark


Jewelry exports from France will soon be identified with a hallmark in the shape of the European country.
Posted By : Ashley Bailey

Whiteflash "Lord of the Online Rings"


For custom work, Whiteflash.com is the lord of the online rings. Unlike many e-tailers, Whiteflash customizes nearly half its jewelry.
Posted By : Ashley Bailey

Palladium: Jewelry's Best Kept Secret?


The Palladium Alliance International calls palladium “jewelry’s best kept secret.” The organization hopes to promote...
Posted By : Ashley Bailey

Crater of Diamonds State Park, Arkansas


Crater of Diamonds State Park, where the policy is “finders keepers,” hosts thousands of...
Posted By : Ashley Bailey
6/8/2006
Rapaport on Distribution: JCK 2006


Retailers can compete for consumer business by adding value for fair price. The internet is attractive to...
Posted By : Ashley Bailey
6/7/2006
Martin Rapaport on Economics.


Martin Rapaport addressed an international audience on June 5, 2006 at the JCK convention in...
Posted By : Ashley Bailey

Colored Diamonds Are Hot for Fall!


Because of price and rarity, colored diamonds have always been an elite product. Suddenly, however, they are going...
Posted By : Ashley Bailey
10/5/2004
AGS To Launch New Cut-Grade System


For more than a decade, AGS and the Gemological Institute of America have been locked in a ferocious gemological battle over use of the phrase..
Posted By : Ashley Bailey

AGS To Begin Grading Princess Cuts


The American Gem Society, which has been grading round brilliants for cutting since 1996, will begin to grade fancy cuts...
Posted By : Ashley Bailey
11/4/2004
Is EU Having Second Thoughts About DeBeers'?


Belgian court dealt the De Beers' diamond monopoly a severe blow to its future and riled its plans to concentrate control of rough into fewer and fewer hands...
Posted By : Ashley Bailey

What To Look For When Buying a Three-Stone Ring


In the case of the three-stone ring, the jewelry was a symbol of lifelong commitment...
Posted By : Ashley Bailey
11/4/2004
Should World's Gem Labs Shun Synthetic Diamonds?


Given the importance of certificates to the buying public, De Beers and the world's leading diamond trade organizations have tried to get major labs to refrain from issuing them for synthetic (man-mad...
Posted By : Ashley Bailey
11/4/2004
Insist on Correct Labels for Treated & Manmade Diamonds


Some makers and sellers of treated natural and manmade diamonds don't want you to know the exact nature of what you're buying...
Posted By : Ashley Bailey
11/4/2004
Synthetic Gem Diamonds:Fear or Fact—or Both?


There may soon come a day when your computer will have a sticker on it that says, "De Beers Inside," rather than "Intel Inside"...
Posted By : Ashley Bailey
11/4/2004
Are Irradiated Diamonds Safe to Wear?


In 1942, scientists at the University of Michigan put some diamonds in a cyclotron and zapped them with heavy radiation to produce vivid green stones...
Posted By : Ashley Bailey
11/4/2004
Jewelers Vigilance Committee Finds Diamond Undercarating


Unfortunately, very few consumers ever have reason to remove the diamonds from a piece and have them weighed. They trust their jeweler's representations...
Posted By : Ashley Bailey

Liberia Remains Holdout from KP


For decades, Monrovia, the capital of Liberia in western Africa, has been alleged to be a major transshipment center for smuggled diamonds...
Posted By : Ashley Bailey

Pearl Engagement Rings?


Once upon a not so recent time, pearls were apt to be as much a choice of an engagement stone as diamonds...
Posted By : Ashley Bailey
10/5/2004
The World's Awash in Chinese Pearls


When Japan's pearl production crested in 1966, it was no more than 250 tons. And today output in Japan is...
Posted By : Ashley Bailey
10/5/2004
Guess Who's Coming to Dinner?


If you're a New York diamond dealer, the hottest ticket in the city this October will be for a dinner to honor De Beers held during...
Posted By : Ashley Bailey
10/5/2004
A Platinum Primer


The world's rarest precious metal was until relatively recently the world's most despised. Indeed, the word platinum comes from a Spanish pejorative word...
Posted By : Ashley Bailey
10/5/2004
World Gold Council Unveils New Slogan


First, nothing felt like real gold. Then nothing glowed like gold. Then...
Posted By : Ashley Bailey
10/5/2004
Consumer Confidence Commission


Remember Kathy Lee, the former co-host of a morning entertainment show, who made headlines when it was revealed her clothing line was produced in low-wage sweatshops...
Posted By : Ashley Bailey
10/5/2004
Is India the World's Most Powerful Cutting Center?


If you look at any standard book on diamonds, it will tell you that 80% of the world's diamonds are industrial quality and only 20% gem quality...
Posted By : Ashley Bailey
10/5/2004
Is Hallmarking the same as Stamping?


t's commonly thought that hallmarking is a synonym for stamping, and that both are simply compulsory jewelry metals markings required by law.
Posted By : Ashley Bailey
10/5/2004
What You Should Know About Colored Gold


Gold is the technicolor metal, available in six hues: yellow, white, pink (or rose), green, blue and gray. And it's been available in a variety of colors since at least the Third Millennium BC when Pe...
Posted By : Ashley Bailey
10/5/2004
China is World's #1 User of Platinum; Is Gold Next...


Platinum is the youngest precious metal, only appearing in jewelry in the late 18th century—when craftsman finally...
Posted By : Ashley Bailey
10/5/2004
Can Canada Cut it as a Cutting Center?


From a mining standpoint, Canada is the biggest news in diamonds since the discovery of Russia's tundra mines in...
Posted By : Ashley Bailey
10/5/2004
Have Hearts & Arrows Diamonds Gone Square?


One of the hippest new cuts of the last decade has gone square. Thanks to the galloping popularity...
Posted By : Ashley Bailey

US Diamond Imports Up for First Half of 2004


June was busting out all over for diamond imports. So was the first half of 2004...
Posted By : Ashley Bailey
9/13/2004
Metal Finishes: Gold Does More Than Glitter


If you shop for jewelry in a typical jewelry store, you'd think there are only two standard finishes for gold...
Posted By : Ashley Bailey
10/4/2004
Women Are Considering Move to the Right


The idea for a right-hand ring campaign makes perfect sense. De Beers reasons that the left hand is for all those special-occasion diamonds exchanged at weddings or given for...
Posted By : Ashley Bailey
10/5/2004
EGL USA to offer Diamond Grading Report


EGL USA says its new Light Performance section, which is offered in conjunction with its standard diamond grading report, helps consumers to...
Posted By : Ashley Bailey
9/13/2004
De Beers Raises Rough Prices 5%


You can always tell when De Beers is setting the stage for a price increase on the rough it sells to its 80 select customers called "sightholders" at its sales held every five weeks called "sights."
Posted By : Ashley Bailey
10/5/2004
Jewelry Researchers Expect A Green Christmas


MVI Marketing, which is very quickly establishing itself as the Gallup Poll equivalent for the jewelry industry, has just published...
Posted By : Ashley Bailey
10/5/2004
De Beers To Launch New Anniversary Diamond Campaign


Concerned that jewelers and their customers see their marketing campaigns as focused more on specific product rather than general occasion, De Beers' is launching a new diamond anniversary campaign.
Posted By : Ashley Bailey
9/13/2004
Canada's 2003 Production


Everybody is looking for diamonds in Canada—DeBeers, Tiffany's, the Russians, the Chinese, the Israelis, and a flock of mighty mineral exploration companies.
Posted By : Ashley Bailey
9/13/2004
De Beers pays 10m price fixing fine.


The U.S. Justice Department has had a vendetta with DeBeers since World War II when the diamond monopoly refused to give America all the industrial diamonds it said it needed for the war effort.
Posted By : Ashley Bailey

What if I hate the diamond ring he bought me?


While trying to be sweet he selected a diamond or a setting (or both) that is opposite your taste in jewelry.
Posted By : Ashley Bailey

Shipping


Shipping Questions and Answers from Whiteflash.com
Posted By : Ashley Bailey

Purchasing


Questions about purchasing diamonds and jewelry from Whiteflash? Here are a few answers....
Posted By : Ashley Bailey

Custom Creations


Custom Diamond Jewelry Creations FAQ: Whiteflash.com custom designs diamond engagement rings, custom jewelry and designer fashion jewelry online. Whiteflash is the internet's premiere botique for cu...
Posted By : Ashley Bailey

Diamonds and Settings


Buying Diamonds on the Internet at Whiteflash.com is a Brilliant Experience. Diamond and Settings FAQ.
Posted By : Ashley Bailey

Product Overview


In the 1980s Japanese cutters were the first to produce diamonds cut so exactly that facet reflections overlapped, creating kaleidoscopic patterns when seen through reflecting viewers. The techniques ...
Posted By : Ashley Bailey

What else should I know?


We believe the foundation of your diamond buying decisions should be confidence in the expertise and authority of the seller. We make it possible for our customers to see lab analysis, measurements, p...
Posted By : Ashley Bailey

What is more meaningful - HCA numbers or an Ideal-scope/ASET image?


No computer projection is as meaningful as actual assessment of the 'live' test subject, so the Ideal-scope image is more telling.
Posted By : Ashley Bailey

Which HCA score is better, 0.1 or 1.9?


Neither. They are equal indicators of predicted beauty. This is a common misconception, explained in small print on the HCA results page
Posted By : Ashley Bailey

What are the HCA (Holloway Cut Advisor) and GIA Cut Estimators?


The Holloway Cut Advisor is a discriminating tool and will identify those diamonds predicted to be highly beautiful (the top 5% of known performers). It is a useful tool for rejection, but should not ...
Posted By : Ashley Bailey

Will you use mechanized assessment in the future?


We have tested mechanized/computerized light performance devices but have found none that give relevant and repeatable results.
Posted By : Ashley Bailey

Why are ASET, Ideal-scope and Hearts & Arrows images more meaningful?


ASET, ideal-scope and H&A images are proven natural methods of interpreting the performance potential of a diamond with static, natural views.
Posted By : Ashley Bailey

Why don’t you use the Brilliancescope?


GemEx, manufacturer of the Brilliancescope, admits a built in error of +/-5%, making comparisons of diamonds impossible except on a broad scale. This device was developed for sales, not science, and h...
Posted By : Ashley Bailey

What are Imagem, Brilliancescope and Isee?


Whiteflash.com Diamond Education: Imagem, Brilliancescope and Isee all measure a diamond's light output.
Posted By : Ashley Bailey

What are the Ideal-scope and ASET?


What are the Ideal-scope and ASET? - Ways to study a diamonds light performance using colored reflectors in magnified scopes.
Posted By : Ashley Bailey

Why are Sarin numbers sometimes different than those on the grading report?


Sarin states an error potential of ± 0.02 mm linear, and ± 0.2 degrees angular.
Posted By : Ashley Bailey

What are Sarin, Ogi and Helium reports?


Some grading reports do not provide every angle and measure but a Sarin report does. At Whiteflash we feel your investment is worth having such a machine onsite so that we can provide this information...
Posted By : Ashley Bailey

What is your definition of ‘Eye-Clean’?


Our definition of eye-clean: No inclusions visible face-up at a distance of 8-10 inches in natural lighting to a person with 20/20 vision.
Posted By : Ashley Bailey

Why do you use GIA and AGS labs for grading?


These organizations are acknowledged as the most reputable diamond grading laboratories in the world. An official GIA or AGS document increases the value of a diamond.
Posted By : Ashley Bailey

How are international purchases handled?


We ship FEDEX priority international and the package and is usually in your hands within 3 days. You will be contacted by FEDEX when the package is released for delivery.
Posted By : Ashley Bailey

When will my package be shipped?


A package is usually shipped the same day as payment is completed by credit card or by Bank Wire Transfer
Posted By : Ashley Bailey

Are Whiteflash diamonds conflict-free?


We, Whiteflash.com, have ensured that our diamonds are conflict free based on personal/written guarantees and declarations required by law, provided to us by our diamond suppliers.
Posted By : Ashley Bailey

What kind of insurance do you recommend?


We strongly encourage you to purchase insurance through one of the following companies that insure jewelry; Chubb or Jewelers Mutual, or to get a rider on your home owners insurance.
Posted By : Ashley Bailey

Does Whiteflash collect sales tax?


If you pick up the ring at Whiteflash or if it is shipped to a location in Texas your purchase is subject to 8.25% sales tax.
Posted By : Ashley Bailey

Do you offer special discounts?


If you are an existing customer our Brilliant-Diamond referral gift program was designed with you in mind. Other special offers may be available.
Posted By : Ashley Bailey

Do you offer standard discounts?


Whiteflash's standard discount is for money wire transfers.
Posted By : Ashley Bailey

Will Whiteflash price-match?


We believe 'Price Matching' is a balance between the item being considered and services offered.
Posted By : Ashley Bailey

What is included with my purchase?


When you purchase a diamond from Whiteflash the price is net and includes your diamond and the diamond certificate, a letter of verification from an independent graduate gemologist appraiser and one f...
Posted By : Ashley Bailey

What is the custom work process, start to finish?


So that there is complete understanding of the custom piece being designed, the customer will provide Whiteflash with pictures and/or a sketch of the work proposed.
Posted By : Ashley Bailey

How much deposit is required for custom work?


Custom Designed Ring Deposit Requirements.
Posted By : Ashley Bailey

How long from finished wax to finished ring?


How long from finished wax to finished ring?
Posted By : Ashley Bailey

How long does custom work usually take?


Shipping for custom work is typically 10-12 working days from the start date.
Posted By : Ashley Bailey

Will you copy a setting I saw somewhere else?


We will not copy designer pieces, they are the creative property of the artist.
Posted By : Ashley Bailey

Who pays for shipping and insurance in a mixed situation?


All WF prices include one FEDEX priority overnight shipment inside the USA and Canada. However if the diamond or setting was not purchased from WF the customer is charged for the insurance portion of ...
Posted By : Ashley Bailey

What are your policies for setting diamonds and related charges?


Whiteflash policies for setting diamonds and other related charges.
Posted By : Ashley Bailey

What happens in a personal viewing?


Whiteflash peronsal viewing of their Whiteflash ACA Diamonds
Posted By : Ashley Bailey

Do you receive walk-in customers?


We do not receive unscheduled calls but will be delighted to meet with you by appointment.
Posted By : Ashley Bailey

Contact Information


Whiteflash.com's Contact Information
Posted By : Ashley Bailey

Management


The Whiteflash.com Leadership Team!
Posted By :

Founder Debi Wexler


Debi Wexler and the creation of Whtieflash.com
Posted By : Ashley Bailey

A Brilliant Diamond Buying Experience


Whiteflash ACA is our flagship line of diamonds. They are superideal Hearts & Arrows diamonds, cut with optimum alignment of all facets for unparalleled performance.
Posted By : Ashley Bailey

WHY ARE HEARTS IMAGES POSTED FOR EVERY WHITEFLASH ACA HEARTS AND ARROWS DIAMOND?


Since each Whiteflash ACA is so precisely cut, the H&A photos are nearly identical. A sample image conforming to our guaranteed optical symmetry is posted on each Whiteflash ACA page, and we will glad...
Posted By : Ashley Bailey

Why are some of your in-house diamonds missing their grading reports?


When we receive a shipment of diamonds they are carefully evaluated by Whiteflash before being sent to the labs for grading. We post information when preliminary results come in. Sometimes we are wait...
Posted By : Ashley Bailey

What is the virtual diamond database that many sellers use?


Every Whiteflash ACA and Expert Selection diamond is located at Whiteflash, living in our vault. We sourced these diamonds ourselves and they are exclusive to us.
Posted By : Ashley Bailey

What are Expert Selection diamonds?


Our line of Expert Selection diamonds is an extensive array of fancy shapes, including princess, Asscher, emerald, marquise, oval, cushion and heart, plus exceptionally valued round brilliants.
Posted By : Ashley Bailey

What are Whiteflash ACA Hearts & Arrows diamonds?


Whiteflash ACA is the leading H&A diamond sold exclusively on the Internet, and remains the only H&A diamond with a guarantee of true optical symmetry.
Posted By : Ashley Bailey

Whiteflash ACA: About Hearts & Arrows


In the 1980s Japanese cutters were the first to produce diamonds cut so exactly that facet reflections overlapped, creating kaleidoscopic patterns when seen through reflecting viewers.
Posted By : Ashley Bailey

Amber: Nature’s Time Capsule


Amber is fossilized tree sap which often serves as a tomb for various flora and fauna—many of which are extinct. Some of these perfectly preserved life forms are tens of millions years old.
Posted By : Ashley Bailey

The Whiteflash Advantage


Whiteflash houses an inventory of over 1000 diamonds, all of which have been personally inspected by our team of experts.
Posted By : Ashley Bailey

GIA 'EX' -Examples to Beware


It’s important for buyers to know that aspects of the 2006 GIA diamond cut grading system are skewed to favor...
Posted By : Ashley Bailey

Diamond Photos: Why Are There Dark Arrows?


The bottom-most facets on the diamond (the main pavilion facets) draw their light from the highest...
Posted By : Ashley Bailey

Grading Lab Reports Are Not Created Equal


Diamonds are sent to different grading labs to serve a purpose. Cutters and sellers want to maximize their profits, so they choose their labs strategically. In the mainstream that decision is not ne...
Posted By : Ashley Bailey

Grading Lab Overview and Differences


The grading of diamonds can and does vary. Apart from carat weight (which is not subjective) the color and clarity grades a diamond receives differ, depending on the standards and strictness of the la...
Posted By : Ashley Bailey

Diamonds: The Evolution of the Round Brilliant Diamond


Cardinal Mazarin designed the first cross-cut diamond, which was the beginning of the brilliant style of...
Posted By : Ashley Bailey
7/4/2006
Chairman of DeBeers issues warnings


Nicky Oppenheimer, chairman of the DeBeers Group, warned industry leaders to remain vigilant on the conflict diamond issue at the 32nd World Diamond Congress in Israel last week.
Posted By : Ashley Bailey
7/1/2006
Liberia Calls For an End to Diamond Sanctions


President Ellen Johnson-Sirleaf of Liberia says her country does not deserve continued United Nations-imposed diamond sanctions.
Posted By : Ashley Bailey

What is Whiteflash.com's pricing policy?


Despite WhiteFlash’s best efforts, a small number of the items listed on our website may be mispriced or subject to error. Prior to shipment of every order, we verify the pricing, and will do the foll...
Posted By : Ashley Bailey

Lifetime Upgrade


Whiteflash offers a Lifetime Trade Up!
Posted By :

One-Year Buy Back Policy


Whiteflash's One-Year Buy Back Policy
Posted By : Ashley Bailey

10 day money back


Diamonds, Diamond Engagement Rings and Fine Jewelry Return Policy FAQ: Whiteflash.com makes your diamond and diamond jewelry purchase risk-free with a 10 day return policy. It applies to diamonds, e...
Posted By : Ashley Bailey

Free Verification


Every diamond and/or ring that is sold by Whiteflash.com is primarily inspected by our in-house expert.
Posted By : Ashley Bailey

How much is shipping?


Whiteflash shipping is FREE within the United States. All diamonds and jewelry purchased from Whiteflash will be shipped via Federal Express® Priority Overnight.
Posted By : Ashley Bailey

No Drop Shipping!


Most internet vendors sell their diamonds using a method known as drop-shipping. Drop-shipping means transporting goods from a distant supplier to a buyer under the seller's address so that it appears...
Posted By :
Sunday, August 06, 2006
Martin Rapaport and Whiteflash Discuss Conflict Diamonds


Martin Rapaport addressed an international audience on the plight of artisanal diamond miners in Africa. Following his address, Whiteflash discussed the African situation with Rapaport for a camera ...
Posted By : Ashley Bailey
June 8, 2006
Martin Rapaport on Conflict Diamonds


Martin Rapaport addressed an international audience on June 5, 2006 at the JCK convention in Las Vegas.
Posted By : Ashley Bailey

Whiteflash Conflict Diamond Guarantee


All diamonds at Whiteflash have been secured through legitimate sources...
Posted By : Ashley Bailey
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