A Brilliant Diamond Buying Experience

Whiteflash is your direct connection to education and confidence in internet purchasing. With headquarters in the Galleria area of Houston, Texas, Whiteflash specializes in precision-cut diamonds and custom jewelry creations for a clientele that is discriminating and affluent. No one offers better quality or value. We combine old world knowledge with new age technology to bring diamonds direct from our Antwerp siteholder to our Houston offices to your home. Our inventory ranges from the excellent to the most precisely cut diamonds in the world and we have an extensive collection of original and custom jewelry designs. In all cases we assure the best value for your money. The executive team at Whiteflash includes leading authorities in the world of diamond cutting and jewelry design, along with a staff of gemologists, teachers and experts committed to providing diamond buyers with enriching, life-changing experiences.

Whiteflash ACA is our flagship line of diamonds. They are superideal Hearts & Arrows diamonds, cut with optimum alignment of all facets for unparalleled performance. Whiteflash ACA is the leading H&A diamond sold exclusively on the Internet, and remains the only H&A diamond with a guarantee of true optical symmetry. Our reputation in centers of world cut is considerable due to the quality of this signature line. Whiteflash was selected to present a grading system for H&A at the International Diamond Cut Conference in Moscow in 2004. Whiteflash is the only company to safeguard H&A buyers with a top grade in optical symmetry meeting the IDCC presentation criteria. Fewer than one diamond in a million have hearts and arrows patterning and Whiteflash ACA stand with the most elite. They have been described as the most visually balanced diamonds in the world.

Our Expert Selection line of diamonds, also called ES, is an extensive array of exceptionally valued round brilliants and fancy shapes, including princess, Asscher, emerald, marquise, oval, cushion and heart. Each has been individually selected to appear in our inventory for singular beauty and high quality, and each represents the very best value for your money in its class and category. ES diamonds are graded by the AGS or GIA and are unparalleled if you are seeking high quality balanced with value.

Our search engine also accesses a virtual selection of over 50,000 diamonds quickly available to us. We don’t believe in having a diamond drop-shipped to you from a supplier. Our policy is to bring any off-site diamond we sell to Whiteflash for our own expert analysis, verification and approval before selling it to you.

Whether it is an Whiteflash ACA or Expert Selection diamond living in our vault, or another halfway around the world, at Whiteflash we will help you find it and bring it home.