About Us
Whiteflash is the first company in the U.S. to specialize in the coveted Hearts & Arrows diamond and bring the sheer beauty of "super ideal cut" to the Internet. Debi Wexler, a computer entrepreneur founded Whiteflash in 2000 bringing an expansive selection of loose diamonds to the Internet, including an exclusive brand of Hearts & Arrows. A Cut Above (ACA®) is unmatched in its brilliance, fire and sparkle and remains the only Hearts & Arrows diamond sold online with advertised standards and a "true patterning" guarantee. In addition, Whiteflash offers original handcrafted platinum and gold settings, diamond engagement rings and wedding bands, custom designed engagement rings and diamond jewelry.

Barbecues, fireworks, beach days/diamonds_info.bridal showers, destination weddings and honeymoons—all part of summer's irrepressible energy. Embrace the whimsicality of it all by adding a touch of personality and exuberance to your summer outfits. How? With colorful accessories!

Color is trend-right this season and truly reflects the mood of bubbly brides-to-be. The real allure lies in the details. Ultravivid pieces from Toy Watch and necklaces by Dannijo pop with Smurf-like blues, rain-slicker yellows and Pepto pinks. Rings by Van Cleef & Arpels and Dior stick to floral patterns, while pieces by H.Stern and Whiteflash feature multicolor gemstones. Kenneth Jay Lane's elephant bracelet and Lulu Frost's bib necklace embrace avant-garde shades of teal and green, and Angela Moore keeps things bright with punchy patterns.

Some steps we ladies (and our lovers) can do is to ask the jewelry stores if the diamonds in each piece is conflict-free and follow the Fair Trade Guidelines. Whiteflash.com, an online diamond boutique that services several celebrities, actually has a Dreams of Africa line where 100% of proceeds go to the World Center of Compassion for Children International, a non-profit organization set to help rebuild the community and lives of the victims from the blood diamond trade. So ladies, if you want to wear jewelry that didn't harm anyone, check out Whiteflash's collection at /or http://www.dreamsofafrica.org/.

About Us
Whiteflash is the first company in the U.S. to specialize in the coveted Hearts & Arrows diamond and bring the sheer beauty of "super ideal cut" to the Internet. Debi Wexler, a computer entrepreneur founded Whiteflash in 2000 bringing an expansive selection of loose diamonds to the Internet, including an exclusive brand of Hearts & Arrows. A Cut Above (ACA®) is unmatched in its brilliance, fire and sparkle and remains the only Hearts & Arrows diamond sold online with advertised standards and a "true patterning" guarantee. In addition, Whiteflash offers original handcrafted platinum and gold settings, diamond engagement rings and wedding bands, custom designed engagement rings and diamond jewelry.

“Looking good isn’t about being the skinniest girl or the most muscular guy, it’s about wearing clothes with confidence,” says McKnight. “An average shaped woman, wearing a tight green neon tank with a mini skirt can make that fashion statement look fierce if she wears it with confidence, not cockiness. Some people just need my help to find the right looks to give them that boost of confidence that will help them appreciate their bodies more this summer.”

But what about bathing suits since you can’t technically hide your imperfections in a two piece suit?

McKnight says selecting the right swim suit is all about understanding and manipulating the discipline of optical illusion. Here are some basic guidelines everyone can follow:

• Flat chest - wear a ruffle top swim suit or a swim suit with formed breast or cup inserts. This will give the illusion of a fuller bust. A swim suit with a ruche top will also work well. In addition, you should try to select suits that are bright or light in color because light colors gives the illusion of expanding, while and dark colors recede.
• Round in the middle (tummy) - Wear a cross over swim suit. the diagonal lines will camouflage the midsection and create the illusion of an hourglass silhouette, similar to a wrap dress.
• Fuller figure - Darker colored piece swim suits will be most flattering and comfortable. A bikini is not an optimal style for this body type.

He also says add a statement jewelry piece to stand out in the crowd. Forget the old saying that less is better. This summer, wear some pieces to accentuate your swimsuit.

Besides, a woman shall never be without her jewelry, even while swimming. It’s just a matter of what you wear and how you wear it. Try accessorizing with delicate pieces that can compliment your swimsuit. You will still show off your laid back summer style, just with a little dose of bling!

Here are some of the tips Whiteflash.com creative director and CEO Debi Wexler dishes out about swimsuits and jewelry:

Tips to find flattering big earrings-
Longer or thin faces do best with dangle earrings which bell at the bottom to create width.

Round or fuller faces fare better with oblong earrings that create the illusion of less facial fullness.

Women with a small or receding chin should opt for shorter earrings that bring the eye up.

The big earrings trend works so well from BoHo hippie fashion to full-out glam, so it might be just the right time to start adding to your jewelry box.

The gorgeous (her hair is so lust inducing ;o) and ever so intelligent
Nina of Femme Rationale kindly contacted me for her Proust questionnaire & feature.

The questions really made me dig deep and reflect a lot. Do kindly check out the feature below when you get a moment,the questions were very interesting.
Proust Questionnaire

My lovely reader Romey(thanks honey!)let me into something thought provoking yesterday…
Whiteflash.com have created DREAMS OF AFRICA, a beautifully designed conflict free diamond jewellery collection. The best bit is 100% of the profit goes to WCCCI (World Centers of Compassion to Children International).
(Images from Dreams of Africa)

Each design feature of each of piece is symbolic.

“Diamond wedding rings, a symbol of lasting commitment, need not support appalling violence and human rights abuses”- Dreams of Africa.

I had been trying to upload a picture of me wearing it as I type - which I am! - but of course, technical difficulties always find me. So, here’s the image from the site of the same bracelet as they sent me!

In this touching and titillating tale of self discovery and love, Nia Vardalos, star of My Big Fat Greek Wedding, plays a tour guide named Georgia who has lost her “kefi” (Greek for “mojo”) in the new film “My Life in Ruins”.  Georgia subsequently travels to her homeland of Greece leading a ragtag group of travelers and a quirky bus driver.  She eventually finds herself, and Mr. Right, in what was the ruins of her life.

The Diamond Right Hand Ring Sweepstakes, which celebrated the June 5th release of the movie, ran through June 30th and allowed visitors to the WhiteFlash.com site to enter with no purchase necessary.  The contest playfully urged entrants to let their brilliance shine so that they could find their inner self and hopefully Mr. Right.  In a surprise twist, the winner had already found HIS Mrs. Right!

Sean Dockett, hailing from Mount Royal, NJ, was selected as the Grand prize winner of the Staggered to the Right diamond ring. Featuring six brilliant Whiteflash ACA diamond melee diamonds, this stylish ring was going to be a surprise gift for his lucky wife. 

Swimsuits has helped changed the way women dressed, thought about themselves and the way society thought about women and their role in society. Bathing suits helped women escape the conservative role and identify with their sexuality by highlighting their best assets. From long legs and toned arms to flat tummies, swimsuits have always been the main focus during the summer season. However, accessories were always taboo because too much jewelry would take attention away from your swimsuit. Whether it's about early spring break, or a vacation on beach in summers, beachwear is an essential clothing item. Beachwear carries different meanings with it- for some, it's comfort, for others it's style.

A woman shall never be without her jewelry, even while swimming. It’s just a matter of what you wear and how you wear it. Try accessorizing with delicate pieces that can compliment your swimsuit. You will still show off your laid back summer style, just with a little dose of bling!

• Selecting the right jewelry piece is all about understanding and manipulating the discipline of optical illusion. You don’t want to overshadow the swimsuit or draw too much attention to your jewelry because you’ll give off the perception that you’re “gaudy”. Your accessories this summer should come off as effortless.

• Add a statement necklace or bold jewelry to any outfit.  But remember if you have one bold piece, you don’t need another one.

• It’s a game of check and balances. If you’re wearing a bold necklace, don’t add anymore accessories. That should suffice. However, you could wear two small pieces like stud earrings or a few bangle bracelets.

Summer Chandeliers

Shoulder-grazing earrings, take courage to carry off, but the payoff is as big as…well, the earrings. Just keep everything else you wear simple to avoid tipping the look from crazy good to just plain crazy.

Add exotic edge to her simple styles with ornate jewelry.

Tips to find flattering big earrings:

Longer or thin faces do best with dangle earrings which bell at the bottom to create width.

Round or fuller faces fare better with oblong earrings that create the illusion of less facial fullness.

Women with a small or receding chin should opt for shorter earrings that bring the eye up.

The big earrings trend works so well from BoHo hippie fashion to full-out glam, so it might be just the right time to start adding to your jewelry box.

Big Bangles

As the weather grows warmer, the layers usually come off. But not this year, jangling an armful of bangles of varying widths, patterns and textures.

Bangle bracelets make a great casual accent, especially when you mix metals. It was the ornate cuff that really took trend status. Be an effortless accessorizer with a pile of haute-hippie bracelets in a mix of shapes and sizes. Pick up a masterfully mismatched assortment

Jeweled Statement Necklace

A simple summer dress gets a major boost when teamed with an eye-popping necklace. Try adding this to a cotton sundress for a similar effect.