
It’s proposal season and many future grooms were wondering how to pop the question without blowing their bank account (especially since the average engagement rings costs $4,225).
Debi Wexler, CEO of Whiteflash.com, is here to show you some recession-friendly engagement ring trends-after all, you’ll want to save that money for the Big Day.
Alternative Metals • Platinum and gold are the go-to metals for wedding rings-but they come with a hefty price tag • There are plenty of metals on the market that are still beautiful, elegant and less expensive • Palladium is a growing trend that happens to have a similar look and feel to platinum, but can cost about 75% less • If you’re more of a traditionalist, choose white gold over platinum. White gold costs 45% less than platinum
Simple Settings • For the past couple of years there’s been a trend towards micro-pave diamond bands, diamond halos, etc., which can all add to the overall cost of a ring • These days, some brides-to-be are opting for a more simple, subtle and chic setting • Diamond Solitaires are less expensive than embellished options, like three-stone rings • A simple, traditional prong setting or channel set band is also more cost-efficient than an elaborate tension or bezel setting
Double Duty • Who says you have to have an engagement ring and a wedding band? • One hot new trend is choosing a beautiful wide band with multiple rows of diamonds and making that your engagement ring and wedding band. Although the ring may cost more than a regular engagement ring, this double-duty ring can help you save more in the long run since you won’t need to buy a wedding band too
Colored Gemstones • Call it hue-love, but brides are branching out of diamonds! Colored stones like topazes, sapphires, emeralds and rubies are becoming increasingly popular • Luckily for grooms, they can get a more impressive-sized rock for their money by choosing a gemstone instead of a diamond • If your bride-to-be loves colored diamonds à la Heidi Klum’s canary diamondthen pop the question with a yellow sapphire. Or try a tourmaline if you’re looking to replicate a pink diamond look.
Note: Interesting price comparison for gemstones vs. diamonds using the Emerald ring below: Of course, it’s hard to compare a diamond to an emerald (like comparing apples to oranges), however A 1.59ct D IF emerald cut diamond sold on Whiteflash.com PLUS equivalent setting would be $19,500. VS. Emerald Engagement Ring – square halo diamond emerald (center stone)1.56 tcw with .79 Whiteflash A Cut Above® carat total weight in diamonds that is $9,000.

Buy Shy and Save Shop for diamonds that weigh just under certain weight thresholds. You won’t even notice the difference in size
• Buy a .90-carat diamond instead of a 1-carat diamond and save more than $1,000. Plus, the diameter of a 1-carat diamond is 6.5 millimeters, versus a .90-carat diamond’s 6.3 millimeters. • A 2-carat diamond will cost approx. $19,000 to $20,000+, whereas a “shy” 1.90 diamond of the same quality will cost you $15,000 to $16,000. That’s at least $4,000 in savings!
Additional Money-Saving Tips • Match Away: You’ll spend half as much if you buy a matching or coordinating ring/band set, as opposed to choosing individual rings. You’ll save even more if you buy a “trio” (engagement ring, and his/her band set) • Negotiate: Many retailers dramatically inflate prices to make a higher margin-but there’s always room for negotiation, so don’t be afraid to go after a deal. Never settle on the sticker price unless you’ve shopped around and you know it’s already a fair price.
About Us Whiteflash is the first company in the U.S. to specialize in the coveted Hearts & Arrows diamond and bring the sheer beauty of “super ideal cut” to the Internet. Debi Wexler, a computer entrepreneur founded Whiteflash in 2000 bringing an expansive selection of loose diamonds to the Internet, including an exclusive brand of Hearts & Arrows. A Cut Above (ACA®) is unmatched in its brilliance, fire and sparkle and remains the only Hearts & Arrows diamond sold online with advertised standards and a “true patterning” guarantee. In addition, Whiteflash offers original handcrafted platinum and gold settings, diamond engagement rings and wedding bands, custom designed engagement rings and diamond jewelry.
|