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  NEWS HIGHLIGHTS
 
   
 

Archeef features Whiteflash.com

Beyond the cliché patterning on wallpaper and bedding, floral ornamentation has been appearing in runway shows earlier this year, ushering a subtle but very apparent comeback for the summer of 2009. 

For men who don't quite sport florals, fashion stylist and Damstyle principal David A. Mcknight says:

If you're not quite ready to embrace the "flower power" look, here are some tips I've given to clients that I've styled who wanted to upgrade their personal style by incorporating the new floral trend:

• Stick with muted colors are darker or muted tones appear safe, and for men this can mean more masculine. Also, look for patterns that have only 2-3 colors.

• The easiest place to incorporate a floral pattern into a wardrobe is with the tie. The ties is an important accessory to a suit and it can send the message that you are confident and comfortable with who you are.

• If you are creating a custom suit, select a floral lining for the jacket. For most men they absolutely love the idea because they can maintain that conservative banker look, but have a little secret inside their jackets.
Transcending the wardrobe, floral motifs have been making splashes in the accessory and jewelry industry.

Other than J.Crew who has been for the past few years, creating gorgeous floral costume jewelry, Whiteflash.com is an on-line diamond boutique offering the selective buyer (a celebrity favorite) choices that exceed the expected standards in craftsmanship and performance.
 
Eco-Chic jewelry designer, Todd Reed is another noteworthy name to keep in mind. For his jewelry, Reed only uses recycled, gold and purchases antique diamonds, bearing no environmental impact whatsoever. This grants the wearer a distinguished, less processed aesthetic and green aesthetic.
 
Yogendra Sethi is an innovative painter and jewelry artist. Using a palette of natural fancy color diamonds, precious gemstones and 18K white, yellows, pinks and golds, Yogendra crafts a breathtaking display of nature in his handcrafted work.
 
http://archeef.blogspot.com/2009/06/sultry-florals.html 
 

About Us
Whiteflash is the first company in the U.S. to specialize in the coveted Hearts & Arrows diamond and bring the sheer beauty of “super ideal cut” to the Internet. Debi Wexler, a computer entrepreneur founded Whiteflash in 2000 bringing an expansive selection of loose diamonds to the Internet, including an exclusive brand of Hearts & Arrows. A Cut Above (ACA®) is unmatched in its brilliance, fire and sparkle and remains the only Hearts & Arrows diamond sold online with advertised standards and a “true patterning” guarantee. In addition, Whiteflash offers original handcrafted platinum and gold settings, diamond engagement rings and wedding bands, custom designed engagement rings and diamond jewelry.



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