Our team is headed by Brian Gavin, a fifth-generation diamond cutter, born and family-trained in South Africa, a leading center for ideal cuts since the 1920s. Soon after the Hearts & Arrows diamond was introduced in the 1990s he realized it represented a new high-water mark in diamond beauty, and dedicated himself to its further development. Introduced under the name 'A Cut Above' in 1998, his specially modified diamonds became the first branded Hearts & Arrows diamonds sold exclusively on the Internet. Today, they have gained global acclaim for unsurpassed visual balance. Brian is a leading authority on the crafting of Hearts & Arrows and gave a presentation on this subject at the first International Diamond Cut Conference in Moscow, Russia, in April 2004. He is a consultant for factories in several centers of world cut, where he is referred to as "Brian The Cutter."

Guarantee

Most internet vendors sell their diamonds using a method known as drop-shipping. Drop-shipping means transporting goods from a distant supplier to a buyer under the seller's address so that it appears as though the product came from the seller, not the supplier. This means that the seller NEVER SAW the diamond they sold you.

We guarantee NEVER to do this.

Whiteflash.com has the largest in-house inventory of ideal and superideal Hearts & Arrows diamonds on the internet. Our diamonds pass the HIGHEST quality measurements even beyond their laboratory grades. Our exclusive, handpicked assortment of round, ideal round and fancy shapes is known as "Expert Selection" and our flagship line of premium superideal rounds is our "A Cut Above" Hearts & Arrows diamonds. We maintain over 1000 diamonds in our vault, all selected for surpassing beauty and performance.

We also have access to over 50,000 diamonds from the same list that other sellers use. But unlike others, if you purchase a diamond that is not already in our inventory we insist on bringing it in to Whiteflash first, to be verified personally by Brian The Cutter for highest quality. After our inspection and analysis we send it to a local independent appraiser for formal verification.

We guarantee never to "drop-ship," thereby ensuring the quality of your diamond purchase. We also have a 10-day, no questions asked, full return policy--making your diamond purchase virtually risk-free.

 It is for these reasons, and many more, that we feel your buying experience should start and end here at Whiteflash.com. We strive to assist each of our clients in finding a diamond that is a perfect match for its owner. It gives us great pride to have your time honored traditions walk hand in hand with ours. Unleash your power to attain "a brilliant, diamond buying experience" with Whiteflash.com.