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Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.
Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.
We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of information on our products and services, and providing you with a pressure free experience that you will want to tell your friends about!
Below you will find reviews written by Whiteflash customers from New Jersey to give you a sense of their experiences and the variety and quality of jewelry we produce.


September 23, 2016
She can’t take her eyes off it, it’s perfect. Thanks to Whiteflash!
Robert, New Jersey, USA
September 21, 2016
They look really great and I'm very happy with the purchasing process. Thanks again!
Zheng, New Jersey, USA
September 02, 2016
The fiancé loves the ring and we keep getting compliments about it all the time! The diamond is great and we are very happy about it. Thank you!
Rahul, New Jersey, USA
May 18, 2016
I purchased the A Cut Above diamond from Whiteflash online, along with a Ritani ring, and the whole purchase process was seamless. My initial questions on the website were answered by Debi (Whiteflash CEO) since all the other personnel were busy and this act helped me decide to buy the ring from them. I had also read great reviews online. I was able to get my questions answered, billing/invoicing was seamless, and Whiteflash was able to process a ring size change for me after I had already given them a different size. The diamond itself is great and below is what my fiancee said about it. I would definitely buy from Whiteflash again. -- It’s breathtaking! Was my first thought when he put it on my finger. Prior to our engagement and wedding, we had a discussion on the kind of ring I would prefer and I said my dream ring would be something simple and yet elegant. It’s that and more – beautifully crafted, has excellent workmanship and looks simply dazzling!
Fakhruddin, New Jersey, USA

New-Jersey-JewelryIt may have achieved punch-line status thanks to constant mocking by New York City comedians and due to the efforts of a certain MTV reality show, but New Jersey has a lot more fashion to offer than spray tans and leopard print mini-dresses. In fact, New Jersey is consistently rated one of the best states in the union for shopping, thanks to the plethora of outlet malls, fun downtown shopping areas, and of course, the lack of sales tax on clothing. The Garden State may be named for its natural greenery, but the term could also apply to the garden of shopping options for the discerning fashionista. If you are looking for New Jersey jewelry, you’re in luck. Here are the top New Jersey jewelers and jewelry stores in a variety of categories:


Best Designer – For the widest variety of designer jewelry boutiques, you have to turn to the Mall at Short Hills in Morris County. This sleek, modern suburban shopping destination boasts all the same favorite designer boutiques as New York City—like Van Cleef and Arpels and Tiffany and Co.—with all the convenience and free parking of the suburban shopping experience.


Best Outlets – New Jersey is famous for its plethora of mall, but perhaps the most popular of all is the famous Jersey Gardens Outlets in Elizabeth. Jersey Gardens has over 25 jewelers and stores carrying jewelry—everything from Neiman Marcus Last Call to Zales Outlet. You’ll find some of the best deals in New Jersey jewelry stores right here—and did we mention that there is no sales tax?


Best Custom – For those special occasions when you want a truly great piece of jewelry, a mall chain store or even global designer chain just will not do. For those times, you want to go to Yanina’s in Cedar Grove, New Jersey. Winner of’s Best of NJ contest, Yanina’s specializes in custom jewelry design and superb handcrafted classic jewelry pieces. If you’re looking for a New Jersey engagement ring specialty store, you’ve come to the right place. Yanina’s is one of the New Jersey jewelers with the widest variety of diamonds and gemstones available in store.


Best Vintage – New Jersey is dotted with small towns that boast quaint historic town centers with excellent shopping opportunities. Antiques hunters will love Madison, while those looking for off-the-beaten-track designers will enjoy a stroll through Summit. But those looking for vintage jewelry designs will have the most luck in Mullica Hill, a small town deep in Gloucester County. Main Street in Mullica Hill is lined with adorable antiques shops and some of the best finds in vintage jewelry around. For slightly more modern, but still whimsical, jewelry designs, try Alanna’s or Mullica Hill Jewelry and Repair—a New Jersey jewelry store that has been around for decades.


Best Contemporary – Down near the Pennsylvania border, A Mano Galleries in Lambertville stocks a carefully curated selection of crafts, home decor, jewelry and art from a wide variety of local artisans. The “handcrafted contemporary” aesthetic shows up in the unique fine jewelry pieces on display, like the silk cord necklaces by Dori Csengeri or the intricate sterling silver jewelry items by Sherry Tinsman.


Best Bargains – While not primarily a jewelry store, this New Jersey and New York landmark has several locations throughout the tri-state area. However, serious bargain-hunters know that designer discount emporium Century 21’s Morristown location provides the best variety and the smallest crowds. Besides for a nice selection of fine and costume designer jewelry, Century 21 stocks the top brands in shoes, coats, handbags, cosmetics, housewares, and apparel.


Be Inspired By Our Designer Engagement Rings

Find the perfect Designer Ring for your special diamond by clicking the links below, and let us build the ultimate ring for the love of your life!