I would like to take the time to sincerely thank everyone at Whiteflash that has helped me in the purchase process of my custom engagement ring. I did months of research trying to educate myself as much as possible before I bought the diamond. I remember calling Whiteflash for the first time on Memorial day, not even realizing it was a holiday because I had been so engulfed in research. I spoke with Debi, which at the time I did not know she was the CEO of Whiteflash. I think the fact that she was taking calls on a holiday weekend is testament to her devotion to Whiteflash and its customers.
Initially, I was extremely hesitant to make such a large purchase from an online retailer, but I can now say that it was the absolutely the right decision. Not only was your staff courteous and helpful, but the prices that Whiteflash offered were simply unmatched by other retailers, online or in-store.
Although we ran into a small hiccup with the engraving, I was very pleased with the way Chris, Vera, Kellie and Joe were able to work with me to come up with the best possible solution. They were prompt in response and always professional. I''''d also like to comment on the photography; Becca does a wonderful job. The pictures of the ring were simply amazing.
As for the finished product...PERFECT. The princess ACA diamond is like nothing I have ever seen before. I will never forget taking the ring out of the Fed-Ex box and seeing all the dots of light beaming onto the roof of my car. I have since been in a few jewelery stores for appraisals and have compared the A CUT ABOVE stone against the stores best diamonds (both branded and non-branded). The ACA is the hands-down winner every time.
Some of the people from the diamond forums and retail stores claim that these ""super-ideal"" cuts are all hype, but I wholeheartedly disagree in regards to the ACA. Direct quote from an independent appraiser upon picking up the ring for the first time, ""In my 33yrs of appraisals, this is one of the hottest, brightest stones I''''''''ve ever seen.""
Most importantly, my fiance absolutely LOVES the ring. She is giddy with the fact that the ring is custom designed and that I actually picked out the center stone separately rather than purchasing a pre-set ring/stone. She receives compliments almost daily. I love the way her eyes are lit up when I catch her staring at it, or when a total stranger stops her to comment. I could not be happier.
Whiteflash has earned an A+ all around. I am looking forward to working with everybody again when it comes time to purchase wedding bands. Thanks so much for turning a potentially stressful purchase into an enjoyable and educational experience!