At first I was very skeptical to purchase diamond jewelry online (that was a lot of money to spend ""sight unseen""). After talking with several people at WhiteFlash, I finally decided to give them a try. All I can say is, Wow! Their customer service is outstanding, the ring was absolutely beautiful, and shipping was lightning fast and packaged very well. After I purchased the E-ring, we went to a mall jewelry store to purchase a wedding band. After a disappointing fit between the two rings, we consulted with Whiteflash once again. They gave us 2 different recommendations, one of which we ended up purchasing from them. The rings fit together beautifully. I couldn't be happier with the experiences I've had with WF. Two gorgeous rings and absolutely stellar customer service keeps me coming back.