Excellent customer service and brilliant diamonds!
My Whiteflash online shopping experience was superb! From the time I started narrowing down my ideas to my final decision on a new wedding ring, their diamond consultants were amazing in providing suggestions, and even took photographs of e-rings and wedding rings together that I was considering. Their customer service is really top notch, which you would expect in store at a high-end jewelry store--it is hard to find online, though!
They have a great selection of items and a lot of variety in styles. I believe they make a lot of their rings based on order, but the turnaround was very quick. Once I made my purchase, several people from Whiteflash communicated with me---providing beautiful photographs of my actual ring when it was completed (yeah!), verifying funds went through, and providing estimated and then actual shipping dates. When the ring arrived, it literally took my breath away--the quality of the diamonds in the 7-stone shared prong platinum band and the metal workmanship is amazing! It feels like a good substantial ring, while still being quite feminine and not overdone.
Their website, too, really reassured me that I was purchasing a high-quality product--the photographs make such a difference in comfort level--you can see the quality and clarity of the diamonds and finish very clearly, unlike some other websites. They also provide several views, which is helpful. Only thing is that they could provide more stats/specs on the height of their rings, but they probably would give them to you if you asked for those stats.
I've gotten so many compliments on the ring and how sparkly it is...even a friend in the jewelry business mentioned how high quality the diamonds look--very well cut. The quality and experience rival Tiffany's--but at a fraction of the price! Wonderful experience and will shop here again.