I bought my engagement ring from whiteflash after researching various sites (including blue nile) and going to several stores. The price was equivalent if not better than most of the poplar sites I saw but the main reason I chose WF was for the choice on potential settings and customer service. They sent me pictures of all my asks and were extremely patient - and the product was better than advertised. I have no qualms about recommending them for any purchase big or small ..... and mine was a big purchase .... none of the stores I went to carried the stone size and they would have to special order it ... buy with confidence from WF!!!