I did some research finding the perfect stone/diamond ring. However, I was still a bit nervous buying and paying for such an expensive ring over the internet. Whiteflash was very helpful and knowledgeable every time I spoke with them. My ring itself was beyond my expectations. It is the most beautiful stone I have seen and the price is amazing compared to anything you can find retail. It is a once in a lifetime purchase so it is worth going with the best, that is definitely Whiteflash :)