I purchased an engagement ring from Whiteflash. Throughout my whole buying experience, the customer service was very helpful. After getting an idea of what I wanted, I used the ""LiveChat"" option that the website offers. The customer service representative was very kind and helpful, providing quick responses and helped me select the perfect setting for the diamond I chose. She provided many pictures to show me what the ring would look like, and answered all questions/concerns I had about the ring. Even after I decided to purchase the ring, the representative continued to be a valuable resource, helping me through the process of paying for the ring, and answering questions I had about ring insurance. I received many emails from the company as my payment was confirmed, and my order was processed, and shipped. The engagement ring itself was of great quality - they were right when they said it would look far better than the pictures show. I am very happy with the product, and would recommend Whiteflash for the quality of their items and their great service.