I had a great experience working with Whiteflash doing what I consider, and I'm sure most guys would agree, a pretty stressful activity. I spent hours talking to friends, family, looking on forums, going to retail shops and comparing prices online because I wanted to make sure I was getting the best diamond possible for my money. I ended up finding the perfect rock at Whiteflash was an absolute pleasure to work with. My diamond consultant sent me extra photos and wasn't pushy at all. She just answered my questions in a helpful and friendly manner which definitely isn't always the case with other jewelers. My fianc?© said yes and absolutely loves the ring!