I purchased a 1.28 princess cut diamond ring from WhiteFlash. This was my first ever online diamond shopping experience and I have to say I was very nervous about it, even after doing a lot reading and research - surely I don't spend so much money very often! Liza from WhiteFlash was a pleasure to deal with - caring, open, honest and friendly. I am (and most importantly, my wife!) very happy with the diamond and with the process of purchasing it. Every person in WhiteFlash team I communicated with made me feel good about the company. I wish WhiteFlash team all the best of success - they well deserve it!