It was my first time purchasing a loose diamond.
I was VERY skeptical to purchase it on through a website.
I did my research and Whiteflash was legitimate and VERY helpful.
Do your research on pricing. I surely did my research and could not find a better deal. Also, make sure that you visit the website constantly if you don't find the diamond that you like, because there is always new posting of diamonds. I was able to find one on Whiteflash after visiting the website probably more than 20 times.
Good luck on your diamond search! Thank you Whiteflash!