So making any large purchase on the Internet is a very daunting process, as with anything you can't physically look at and touch for yourself, but for something as important as a diamond for an engagement ring... then you need some trustworthy eyes on it for you!
Professional, pleasant, personable, patient, knowledgeable, chatty, fun. All of those things and more! Made my Whiteflash buying experience a pleasure from start to finish.
You guys kept me WELL updated with dispatch and shipping, the shipping was SUPER fast.
The diamond is rarely (if ever) NOT commented on and complimented by people, even perfect strangers refer to is extreme sparkle!