I have to say my experience with Whiteflash was excellent! The consultant who was helping me gave some great advice and was very responsive to any questions I had. It became very obvious when shopping at local jewellery stores that your prices are much better than anything I can get locally. Overall the experience was very painless! The information on your site is very helpful and I especially like the light performance images of the diamonds being available. With regards to the product, I (and more importantly my fiance) couldn't be happier! The engagement ring is absolutely beautiful. I hear all the time about all the positive comments she gets on it! It definitely has a ""wow"" factor!