Whiteflash helped my make my fiancé a very happy lady!
I just want to share my experience with Whiteflash. I worked mainly with my diamond consultant to decide on the diamond and my custom ring design...but if you work with this company you will get to interact with a variety of helpful people which were helpful through the entire process of ring development to delivery of your completed ring. I went with this company instead of some of the other recognized companies (Blue Nile, James Allen, etc.) due to their very good reviews and what seemed to be a more hands on approach. I was not disappointed they were very hands on...honest...they try to keep you involved the whole time. Even appraiser stated she was very impressed by all of the things Whiteflash did for me in creating the ring. Speaking of my appraiser, she also stated she was impressed by the craftsmanship of the ring, in her view it seemed top notch! A helpful tip for anyone who buys from Whiteflash they do offer a free 10 day period to review the diamond prior to it being set I surely recommend you take that if you are purchasing a premium diamond and plan on insuring it (with this you should plan on taking it to an appraiser at that point for inspection for insurance purposes only as the diamond will be what you purchased but your appraiser will have an easier time assessing it). By the way...I purchased a pear shaped diamond set in a platinum custom halo design. My fiancé loves it, plus she gets nothing but compliments on it which make me happy both for her and for my decision to go with Whiteflash. I will say they were not the lowest cost on the market but they are competitive in pricing and I feel with this big of a purchase its better to go with quality and not risk getting inferior service and quality.